
WERA72: Agribusiness Scholarship Emphasizing Competitiveness
(Multistate Research Coordinating Committee and Information Exchange Group)
Status: Active
SAES-422 Reports
08/02/2025
Publications
Publications
Herchenbach, J. S., Briggeman, B. C., Bergtold, J., Shanoyan, A., Low, S., Miller, B. (2024). A Skills Gap Analysis of Farmer Directors of U.S. Farmer Cooperatives. Agribusiness: An International Journal. https://doi.org/10.1002/agr.21997
Rachna Tewari, Na Zuo, Maria Bampasidou, Anthony Delmond, Tanner McCarty, Joey Mehlhorn, Scott Parrott, Jerrod Penn, Ross Pruitt, and Christiane Schroeter, 2024, “Innovate to Lead: Curriculum Innovations to Meet Students' Needs in Applied Agricultural Economics and Agribusiness Programs”. Applied Economics and Teaching Resources, 7: https://doi.org/10.71162/aetr.206016.
Etumnu, C. (2025). Subscribe and Save: Evaluating the Effectiveness of Amazon's Subscription Program. Agribusiness. https://doi.org/10.1002/agr.22052.
Huang K-M, Etienne X, Sant’Anna AC. How Do Preference and Perception of Risks Affect Willingness-To-Pay for Food Safety? Journal of Agricultural and Applied Economics. Published online 2025:1-30. doi:10.1017/aae.2025.14
Kim, K., Sant’Anna, A. C.1, & Demko, I. 2024. "Minority-Owned Agricultural Businesses and Challenges with the Paycheck Protection Program: Seeking Ways to Reach Farmers." Applied Economics Teaching Resources. v6, p.1-6
Saghaian, S., H. Mohammadi, S. Eydizadeh, H. Mirzaei, E. Azam R., and M. Asadpour Galougahi. (2025). “Analyzing the Competitiveness of Iran’s Food and Beverage Industries Using Porter’s Diamond Model.” Open Journal of Social Sciences, 13(5), 688-700. doi: 10.4236/jss.2025.135039.
Alizadeh, P., H. Mohammadi, N. Shahnoushi, and S. Saghaian. (2024). "Effects of Socioeconomic and Demographic Factors on Meat Consumption Pattern in Iran: A Demand System Approach", AGRIS online Papers in Economics and Informatics, Vol. 16, No. 3, pp. 3-15. ISSN 1804-1930. DOI 10.7160/aol.2024.160301.
Mahmoudi, M.; H. Mohammadi, H.; S. Saghaian; A. Karbasi. (2024). “Factors Affecting the Waste of Selected Agricultural Products with an Emphasis on the Marketing Mix.” Agriculture, 14, 857; https://doi.org/10.3390/agriculture14060857.
Karamian, F., and S. Saghaian. (2024). “Analysis of Barriers Facing Rural Women's Entrepreneurship in Kermanshah Province: An Application of the Grounded Theory.” Journal of Education and Management of Entrepreneurship, 2(2): 1-17. DOI: https://civilica.com/doc/1848579.
Reid, K. and M.A. Boerngen. Technology in agricultural appraisals – adapt, survive, & thrive. 2024. Journal of the American Society of Farm Managers and Rural Appraisers 2024 Suppl: 22-23.
Tibbs, R. and M.A. Boerngen. 2024. Discovering farmers’ views of on-farm precision experimentation. Agricultural & Environmental Letters 9:e20130. https://doi.org/10.1002/ael2.20130
Shear, H.D., R. Saha, M.R. Taylor, and M.A. Boerngen. Farm management education: Insights from industry stakeholders. 2024. Journal of the American Society of Farm Managers and Rural Appraisers 2024:130-140.
Boerngen, M.A. 2024. Grain marketing simulation improves students’ knowledge and confidence. NACTA Journal 68, Suppl. 1:80.
Lawrence, J.L., M.A. Boerngen, and D.W. Lugar. Evaluating student stress in relation to a short-term study abroad program in animal science. NACTA Journal, Upcoming.
Hobbs Jr., L., A. Shanoyan and J.S. Bergtold. “Pet Obesity Causes and Opportunities in the Pet Food Industry.” International Food and Agribusiness Management Review (2024): Online at: https://brill.com/view/journals/ifam/aop/article-10.22434-ifamr1184/article-10.22434-ifamr1184.xml
Bergtold, J.S. and A. Shanoyan. “Assessment of Group Formation Methods in Group-Based Learning Activities.” Frontiers in Education (2024) 9: 1362211. https://doi.org/10.3389/feduc.2024.1362211.
Rossi, J., Pierce, T., Zhao, S., & Woods, T. (2025). Understanding consumer values of participants in a cost-offset community supported agriculture (CSA) program. Journal of Agriculture, Food Systems, and Community Development, 14(3), 393–413. https://doi.org/10.5304/jafscd.2025.143.033
Zhao, Shuoli, Azita Varziri, and Timothy Woods, (2025), “Consumer Preferences Toward Local vs. Carbon: A Study of Value-added Dairy Products”, Agricultural Economics, https://doi.org/10.1111/agec.70044
Zhao, Shuoli, Azita Varziri, and Timothy Woods, (2024), “Cage-Free, Free-Range, or Pasture Raised? Consumer Preferences for Happy Hens”, Agribusiness: an International Journal. https://doi.org/10.1002/agr.21985
Codjia, Clement, Timothy Woods, and Yuqing Zheng (2024), “Mandatory nutrition attributes labeling and consumer demand: a structural approach analysis of the U.S. soft drink market”, Agricultural and Food Economics, JAFE-D-23-00450R2 12.15:1-25, May 2024. https://doi.org/10.1186/s40100-024-00309-7
Rossi, Jairus & Tim Woods (2024), “Placing Community Supported Agriculture in Local Food Systems”, International Journal of Agricultural Sustainability, 22(1), February, 2024. https://doi.org/10.1080/14735903.2024.2318936
Hovhannisyan, V., and S. Asci, (2024). “Urbanization and economic growth in China: empirical evidence based on a SIVQR approach.” China Agricultural Economic Review. doi: 10.1108/CAER-08-2023-0234.
Reddy, K., V. Paramesha, K. Kumar, S. Asci, et al. (2024) “Econometric Modeling of Tobacco Exports in the Milieu of Changing Global and National Policy Regimes: Repercussions on the Indian Tobacco Sector.” Frontiers in Environmental Economics, 2:1216153. doi: 10.3389/frevc.2023.1216153.
Hovhannisyan, V., A. Khachatryan, and S. Asci, (2025). “A Comprehensive Analysis of Urban-Rural Differences: The Case of Food Consumption in China.” European Review of Agricultural Economics. Upcoming.
Presentations
Herchenbach, J. S. (Author & Presenter). Nebraska section of American Society of Agricultural and Biological Engineers, "The Changing Agricultural Landscape," Kearney, NE. (September 27, 2024).
Na Zuo*, “Make Teamwork Work: The Project Manager/Private Contractor Approach”, UA Inaugural Teaching Exchange Symposium, Virtual Online, March 26, 2025
Na Zuo*, “Authentic Learning with Authentic Data”, AAEA Annual Meeting, New Orleans LA, July 28-30, 2024
Na Zuo, “Campus Pantry and Campus Closet User Feedback Survey, 2023”, presentation given to the Basic Needs Coalition at UA, Feb. 7, 2024.
Saghaian, S. (presenter), H. Mohammadi, S. Eydizadeh, H. Mirzaei, E. Azam R., and M. Asadpour Galougahi. (2025). “Analyzing the Competitiveness of Food and Beverage Industries Using Porter’s Diamond Framework: The Case of Iran.” 35th Annual IFAMA World Agribusiness Conference and Symposium, 22-26 June, Ribeirão Preto, Brazil.
Saghaian, S. (invited presentation). (2025). “The Business Role in Sustainability.” Invited lecture, South China Agricultural University, April 22, Guangzhou, Guangdong, China.
Saghaian, S. (invited presentation). (2025). “Industrialization in the Developing Economies.” Invited lecture, South China Agricultural University, April 23, Guangzhou, Guangdong, China.
Saghaian, S. (presenter), H. Mohammadi, S. Eydizadeh, H. Mirzaei, E. Azam R., and M. Asadpour Galougahi. (2025). “The Competitiveness of Iran’s Food and Beverage Industries.” The 7th International Conference on Economics and Business Research (ICEBR 2025), April 19-21, Guilin, China.
Saghaian, S. (presenter), S. Yarmand, H. Mohammadi, and M. Dehghani1. (2024). “Export Sustainability in Small and Medium Enterprises in the Agricultural Sector.” International Conference of Agricultural Economists (ICAE2024-IAAE), 2-7 August, New Delhi, India.
Saghaian, S. (presenter), H. Mohammadi, and M. Mohammadi (2024). “The Effects of Agricultural Product Exports on Environmental Quality.” IFAMA 2024 World Conference and Symposium, 17-20 June, Almeria, Spain.
Asci, S. and H. Kulhandjian (2024), “Almonds and Pistachios: Sustaining Legacy, Innovations, and Nutritional Advancements in California.” 16th International Conference on Precision Agriculture. July 21-24, 2024, Manhattan, Kansas.
Asci, S., S. Konduru, S. Pooya and L Herzig. (2024), “Comprehensive Nutrition Intervention Program emphasizing fruit and vegetable consumption to reduce food insecurity in Central Valley of California.” Selected paper presented at the WAEA annual meeting. June 2024, San Francisco, California.
Sutherland, M., and S. Asci (2025), “Consumption of Fresh Produce and its Correlation to Food Insecurity in the Central Valley.” 2025 World Ag Expo, Feb. 11, Tulare, CA. (Oral)
Sutherland, M., and S. Asci (2025), “Consumption of Fresh Produce and its Correlation to Food Insecurity in the Central Valley.” 46th Annual Central California Research Symposium, Apr 23, Fresno, CA. (Poster)
Asci, S., S. Konduru, S. Pooya and L Herzig. (2025), “Comprehensive Nutrition Intervention Program to Reduce Food Insecurity in Central Valley of California.” Selected paper presented at the 35th West Indies Agricultural Economics Conference. July 2025, Georgetown, Guyana, S.A.
Asci, S. and A. Levi. (2025), “International Walnut Market Trends and Challenges” Tri County Walnut Day, February 6, 2025, Tulare, California.
National/International Outreach
Whyte, Anna, Rural Tax deliverables, online at RuralTax.org and Farmers.gov, January 2024-present
Na Zuo, Co-Editor, Applied Economics Teaching Resources, July 2024 – June 2028
Na Zuo, Co-Chair, Steering Committee of the inaugural Agricultural & Applied Economics Association (AAEA) Teaching Academy, 2024-present
Na Zuo, Organizer, 2024 AAEA Teaching Academy, Pre-conference Workshop of the AAEA Annual Meeting, New Orleans, LA, July 27, 2024
Na Zuo, Chair-Elect, Chair, and Past-Chair, Teaching, Learning, and Communications Section (TLC), AAEA, August 2022 to July 2025
Na Zuo, Secretary, Chair-Elect, Chair, and Past-Chair, Executive Board of Western Education and Research Activities Committee on Agribusiness (WERA-72), 2021-2025
Na Zuo, Organizer and the Host, WERA-72 Annual Meeting, June 4-5, Tucson Arizona
Grants and Research/Extension Reports
“AAEA Teaching Academy: Opportunities to Improve Pedagogy and Teaching in Agricultural Economics and Agribusiness”, PI: Na Zuo. Funded $40,000 proposal to the AAEA Trust Fund, 2024 and 2025
“Cultivating Impactful Teaching: An Innovative Agricultural Economics Teaching Academy.”, PIs: Hannah Shear, Jason Bergtold, and Na Zuo. Funded $7,000 proposal of an Association of Public Land-grant University (APLU) Interinstitutional Innovative Teaching Award, 2024-2025
“USAID Niger Resilience and Agribusiness Master’s Program (N-RAMP)”, PI: Mamadou Baro, co-PI: Kevin Fitzsimmons, with a team of UA faculty and Niger partners, where Na Zuo serves as the Agribusiness curriculum and teaching specialist. Funded $6,950,185 proposal to the U.S. Agency for International Development (USAID), October 2023 – September 2028 (Rescinded in Feb. 2025 due to changes in federal government)
Alcorn State University- Socially Disadvantaged Farmers and Ranchers Policy Research Center – Sub-Award ($68,347). “Documenting Tech Access and Precision Ag Adoption” Sant’Anna, A.C. (PI). Approved April, 2025.
Guo, K. Kiesel, S. Kotsakou, and R. J. Sexton 2024. Five-Year Evaluation of The Hass Avocado Board’s Promotion Programs: 2018 – 2022.
Woods, Tim, and Alba J. Collart. “Where Does My Food Come From? What Google Searchers Want to Know.” Southern Ag Today 5(4.5). January 24, 2025. Permalink
Woods, Tim. “Cooperative Grocers Positioning Strategically to Deliver Community Value.” Southern Ag Today 4(51.5). December 20, 2024. Permalink
Asci, S. (PI), G. Banuelos and K. Vang. “The recycled use of saline effluent produced from reverse osmosis on the irrigation of different plant species.” CSU-Agricultural Research Initiative-ARI, 2024-2027.
Asci, S. and A. Levi. “International Walnut Market Trends and Challenges for California” West Coast Nut. May 2, 2025.