S1095: Science Communication in Agriculture, Food, and Natural Resources: Human Science Research and Workforce Development

(Multistate Research Project)

Status: Active

Project Menu

SAES-422 Reports

Annual/Termination Reports:

[02/06/2024] [05/14/2025] [04/27/2026]

Date of Annual Report: 02/06/2024

Report Information

Annual Meeting Dates: 02/06/2024 - 02/06/2024
Period the Report Covers: 10/01/2023 - 02/06/2024

Participants

Jeff Miller, University of Arkansas
Sharon Wagner, Abraham Baldwin Agricultural College
Katie Stofer, University of Florida
Lisa Lundy, University o Florida
Cara Lawson, Ohio State University
Faith Peppers, USDA NIFA
Frankie Gould, Louisiana State University Ag Center
Ricky Telg, University of Florida
Taylor Ruth, University of Tennessee
Katie Sanders NC State University
Garrett Steede, University of Minnesota - Twin Cities
Jamie Greig, University of Tennessee, Knoxville
Alexa Lamm, University of Georgia
Sadie Hundemer, University of Florida
Rebecca Swenson, University of Minnesota
Quisto Settle, Oklahoma State University
Latasha Ford, Fort Valley State University
Alisa Boswell-Gore, Oklahoma State University
Laura Fischer, Texas Tech University
Shayne White, University of Florida
Blake Colclasure, University of Tennessee

Brief Summary of Minutes

See attached minutes.

Accomplishments

As this year marked the inaugural meeting of S1095, Science Communication in AFNR, this report will focus on the organizational activities that have occurred since its establishment on October 1, 2023 through the date of the annual meeting, which was February 6, 2024. Activities Upon establishment of the project, project leaders conducted an informal survey of project members to identify the key contexts in which faculty have been researching science communication. The identified contexts included  <ul> <li>Crisis and risk communication</li> <li>Media literacy</li> <li>Science communication pedagogy</li> <li>Technology adoption and decision making</li> <li>Public communication strategies and message development (policy communication and issue management)</li> </ul> These contexts then, upon agreement by the membership, became the fist work groups, and annual memeting attendees signed up to participate in these work groups. Also, vice chair Taylor Ruth created a file sharing system accessible to all researchers, with dedicated folders for each work group where faculty can share documents and collaborate on research development and writing efforts. Further, those in attendance at the annual meeting agreed that work groups should meet virtually each quarter begining in May and that furture annual meetings of S1095 will continue to be held in conjunction with the Southern Association of Agricultural Scientists' meeting/National Agricultural Communications Symposium but will expand to include an informal workshop and dinner on the Saturday before NACS begins. Milestones Project objectives were written and publicized to the S1095 membership. An organizational leadership structure for S1095, including a rotation from secretary to vice chair to chair, was approved by the membership. Jeff Miller is the current chair for 2004 and Taylor Ruth is the vice chair. A secretary will be recruited. Ten states were represented by faculty interested in researching science commuication at the 2024 inaugural meeting of S1095.

Publications

Impact Statements

Date of Annual Report: 05/14/2025

Report Information

Annual Meeting Dates: 02/03/2025 - 02/03/2025
Period the Report Covers: 02/06/2024 - 02/03/2025

Participants

Jamie Greig, University of Tennessee
Blake Colclasure, University of Tennessee
Katie Sanders, North Carolina State University
Po-Ju Chen, Texas A&M University
Latasha Ford, Fort Valley State University
Sonya Moore-Davis, Langston University
Laura Fischer, Texas Tech University
Rebecca Swenson, University of Minnesota
Quisto Settle, Oklahoma State University
Linda Pfeiffer, Purdue University
Tracy Rutherford, Virginia Tech
Jeff Miller, University of Arkansas S1095 Chair
Taylor Ruth, University of Tennessee, S1095 Vice Chair
Lisa Lundy, University of Florida, S1095 Secretary

Brief Summary of Minutes

S1095 Meeting Notes from NACS – Feb. 3, 2025

Meeting called to order by Taylor Ruth at 2:47pm

In attendance:

Taylor Ruth

Jeff Miller

Quisto Settle

Rebecca Swenson

Laura Fischer

Jamie Greig

Blake Colcasure

Katie Sanders

Science Communication Objectives (Taylor's Powerpoint)

Workgroups Listed:

Crisis and Risk Comm

Media Literacy

Science Comm Pedagogy

Tech Adoption and Decision Making

Public Comm Strategies and Message Development

Introductions:

Jamie Greig, Tennessee, Asst Prof since 2020, Workgroup Leader – Tech Adoption and Decision Making

Blake Colclasure, Tennessee, Asst Prof, Tech Adoption and Decision Making

Katie Sanders, NC State, Asst Prof

Po-Ju Chen, Texas A&M, Professor, Hospitality and Hotel Management and Tourism, Editor of Journal, interested in tech adoption and decision making

Latasha Ford, Fort Valley University, Research Administrator, Public Comm Strategies and Message Development

Sonya Moore-Davis, Langston University, Research Comm Manager, Oklahoma

Laura Fischer, Texas Tech University, Workgroup Leader, Public Comm Strategies and Message Development

Rebecca Swenson, Univ of Minnesota, broad interest in Science Comm, Science Comm Pedagogy group

Quisto Settle, Oklahoma State University, Workgroup Leader, Science Comm Pedagogy

Linda Pfeiffer, Purdue University, not currently in a workgroup

Tracy Rutherford, Virginia Tech, Chair, Tech Adoption Workgroup

Jeff Miller

Taylor Ruth

Lisa Lundy

For our annual report, we have to submit:

Project Outputs
- Clear priorities for research on science comm…
- Increase collaborative pubs…

Project Impacts
- Increase number of pubs…
- Increased successful grant activity…
- New Curriculum…

Project Milestones
- 2024: Research priority document…
- 2025: Research priority doc updated…
- 2026: Submit integrated grant proposal

Reporting

Qualtrics survey distributed to capture info

Workgroup Discussion and Sharing

Pedagogy Group

Presented poster at NACS on a collaborative offering through courses at all of their universities

Public Comm Strategies and Message Development

NACS Webinar

Group has struggled to find its identity

May need to split

Tech Adoption Group

Met a couple of times

Some want to focus on AI

Looked for a target to focus on

Special issue on JAC on emerging technologies in AFNR research

Did Idea Incubator at NACS to generate interest and look at topics

Submitted funding proposal through UT for AI work

Workgroup Discussion

Recap major accomplishments and impacts

Based on the PD discussion, what project ideas do you have for the next year?

What are tangible next steps for your workgroup?

How can S1095 leaders help you?

Best way to do report for annual report? Just have leader submit one report?
- Have each individual person report the work they’ve done related to this.
- Focus on publications and presentations related to this.

Annual meeting next year?

Decided to meet during the NACS Grad Student Lunch next year to take advantage of that time rather than going before/after the conference

Elected Secretary for the group: Quisto Settle

Public Comm Strategies and Message Development

Create spinoff group to focus on institutional science communication; public outreach for LGUs
- Interviews with research communicators – what challenges are they facing? What is next? What are their experiences like? What research is needed to support their work?
- What language are using? Or not using?
- Start with in-depth interviews
- Getting students to be interested in science/Outreach to the next generation/the right messaging
  - Langston is working with a lot of middle schools right now – a lot of work in Tulsa
- Could also do a national survey to look at public trust in LGUs

Then the other (original) group can focus on public trust
- Commodity organizations

Qualitative Study Outline:

“Opportunities and possibilities”

Helpful from S1095 Team

Specific things to accomplish

Mid-year progress meeting – beginning of Fall semester
- Maybe tack on to SACS Webinars at the end

Science Comm Pedagogy

Major accomplishment – already started implementing a sci comm intervention

Jean Parella has taken lead

Part of Fall data was used as NACS paper

Working on a journal article

Planning for curriculum development

They meet every month or two

Would be nice to hear what other groups are up to see if there is potential for collaboration

Tech Adoption

Submitted Funding proposal to come to NACS – not funded

Submitted proposal for special issue in JAC

Looked through current/pending research to look for areas for collaboration

Identified instrumentation development as an area for collaboration

Accomplishments

Short-term Outcomes In its second year, strong evidence of multistate collaboration exists among S1095 members. The Pedagogy workgroup, in particular, along with the Technology Adoption group and the Public Communication Strategies and Message Development group, have met consistently and have developed products demostrating successful collaborations including a grant proposal, a successful research abstract and poster presentation, and mulitple research articles. Outputs <ul> <li>Grant proposal to fund travel for further collaborations (unsuccessful)</li> <li>Abstract and poster accepted and presented at the National Agricultural Communications Symposium</li> <li>Five articles published by S1095 members focusing on science communication in the Journal of Applied Communications.</li> </ul> Activities In the S1095's second year, three of the five established workgroups met consistently--two or more times--throughout the year to discuss and plan research efforts.  Those meeting consistently made progress. S1095 also hosted a virtual mid-year planning meeting for the entire project in addition to the annual meeting held at the conclusion of the National Agricultural Communications Symposium in Irving, TX in early February.  Activities and accomplishments for S1095 Workgroups in the 2024-25 are listed here: Science Communication Pedagogy <ul> <li>Collaborating workgroup members presented an academic poster at NACS on a collaborative offering through courses at all of their universities (Akowuah, Parrella, Settle, Swenson, Forbes, & McCain, 2024), including Virginia Tech, Oklahoma State University, the University of Minnesota, and Purdue University</li> <li>Major accomplishment – already started implementing a sci comm intervention</li> <li>Jean Parella has taken lead</li> <li>Part of Fall data was used as NACS paper</li> <li>Working on a journal article</li> <li>Planning for curriculum development</li> <li>They meet every month or two</li> <li>Would be nice to hear what other groups are up to see if there is potential for collaboration</li> </ul> Public Comm Strategies and Message Development <ul> <li>A collaborative webinar titled Science Communications in Agriculture, Food, and Natural Resources was organized and hosted by S1095 members and was presented as a part of the Society for Agricultural Communications’ webinar series.</li> <li>During the annual meeting discussions, it was discussed that this workgroup should split into two areas of emphasis in order to better facilitate collaboration.</li> </ul> Technology Adoption <ul> <li>A subset of the group desires to focus on acceptance of AI technologies</li> <li>The concept of a special issue in the discipline’s main academic journal, the Journal of Applied Communications, was discussed. The focus of the issue would be on emerging technologies in AFNR research.</li> <li>The workgroup hosted an Idea Incubator at NACS to generate interest and look at topics</li> <li>Submitted funding proposal through UT for AI work</li> <li>Submitted Funding proposal to come to NACS – not funded</li> <li>Submitted proposal for special issue in JAC</li> <li>Identified instrumentation development as an area for collaboration</li> </ul> Milestones <ul> <li>Develop and update research agenda for Science Communications by 2025</li> <li>Submit integrated grant proposal by 2026</li> </ul>

Publications

2024-25 Publications Catching, Kindle G.; Orton, Ginger; and Fischer, Laura Morgan (2024) "Overcoming Barriers: Describing Cattle Producers’ Motivations & Perceived Barriers Toward Adopting Sustainable Practices to Inform Communication Strategy," Journal of Applied Communications: Vol. 108: Iss. 3. <a href="https://doi.org/10.4148/1051-0834.2542" data-outlook-id="3d4bb983-54b8-4609-9d74-d957ff2a80cf">https://doi.org/10.4148/1051-0834.2542</a> McLeod-Morin, Ashley; Peterson, Hikaru H.; Baker, Lauri; Steede, Garrett; Hundemer, Sadie; Swenson, Rebecca; and McKay, Troy (2024) "Show Us Your Skills: Exploring the Science Communication Landscape in Graduate Education," Journal of Applied Communications: Vol. 108: Iss. 4. <a href="https://doi.org/10.4148/1051-0834.2570" data-outlook-id="247a55bc-e8f4-4309-88ce-5683a7ca1a4d">https://doi.org/10.4148/1051-0834.2570</a> Orem, Morgan; Leggette, Holli; Parrella, Jean A.; Lu, Peng; Palmer, Karissa; Foster, Jamie; Neely, Haly; and Noland, Reagan (2024) "Harvesting Trust: Exploring Credible Information Sources about Soil Health Practices for U.S. Wheat Farmers," Journal of Applied Communications: Vol. 108: Iss. 4. <a href="https://doi.org/10.4148/1051-0834.2553" data-outlook-id="37fec2c9-52b3-4544-b177-c7df572c7739">https://doi.org/10.4148/1051-0834.2553</a> Rampold, Shelli D.; Ruth, Taylor; and Greig, Jamie (2024) "If Nobody Hears Us, Do We Really Make a Sound? Investigating Agriculture Faculty Members’ Engagement in Science Communication," Journal of Applied Communications: Vol. 108: Iss. 1. <a href="https://doi.org/10.4148/1051-0834.2513" data-outlook-id="3e0b35a1-6aeb-4195-970c-79c5b099681b">https://doi.org/10.4148/1051-0834.2513</a> Swenson, Rebecca and Marson, Corissa (2024) "Perceptions of Science Communication’s Domain, Practices, and Identity: What Concerns Members on the Peripheral Edge of a Community of Practice," Journal of Applied Communications: Vol. 108: Iss. 1. <a href="https://doi.org/10.4148/1051-0834.2498" data-outlook-id="3996d41b-9033-4bb0-8d3a-4ac0cfded602">https://doi.org/10.4148/1051-0834.2498</a>

Impact Statements

S1095, now in its second year, does not have any impacts to report. We do anticipate the ability to report impacts in future years.

Date of Annual Report: 04/27/2026

Report Information

Annual Meeting Dates: 02/01/2026 - 02/01/2026
Period the Report Covers: 01/01/2025 - 12/31/2026

Participants

• Taylor Ruth – University of Tennessee, Knoxville
• Quisto Settle – Oklahoma State University
• Lisa Lundy – University of Florida
• Garrett Steede – University of Minnesota
• Laura Fischer – Texas Tech University
• Cara Lawson – Ohio State University
• Jamie Greig - University of Tennessee, Knoxville
• Lex Lamm – University of Georgia
• Katie Sanders – North Carolina State University
• Blake Colclasure - University of Tennessee, Knoxville
• Jamie Louizzo - University of Florida
• Taylor Foerster – Oregon State University
• Sadie Hunderman - University of Florida
• Christopher Wirz – University of Illinois at Urbana-Champaign

Brief Summary of Minutes

Summary of Minutes

S1095 Meeting Notes from NACS – Feb. 1, 2026

Meeting called to order by Taylor Ruth at 4:00

In attendance:

Taylor Ruth – University of Tennessee, Knoxville

Quisto Settle – Oklahoma State University

Lisa Lundy – University of Florida

Garrett Steede – University of Minnesota

Laura Fischer – Texas Tech University

Cara Lawson – Ohio State University

Jamie Greig - University of Tennessee, Knoxville

Lex Lamm – University of Georgia

Katie Sanders – North Carolina State University

Blake Colclasure - University of Tennessee, Knoxville

Jamie Louizzo - University of Florida

Taylor Foerster – Oregon State University

Sadie Hunderman - University of Florida

Christopher Wirz – University of Illinois at Urbana-Champaign

Introductions & Workgroup Reports – Taylor Ruth

National Chair – Taylor Ruth

National Vice Chair – Lisa Lundy

Secretary – Quisto Settle

Pedagogy Group – Quisto Settle

Team is working on a collaborative project to collect data across their institutions for pedagogical research related to science communication

Public Comm Strategies and Message Development – Laura Fischer

Group has met a few times

Large group size has made it challenging to coordinate efforts

Tech Adoption Group – Jamie Greig

Has been meeting regularly

Special issue on JAC on emerging technologies in AFNR research has been approved and is accepting proposals during spring 2026

Team is working toward an NSF submission

Media Literacy Group and Risk Communication Groups

These groups have not been able to get going. This seems mostly due to small number of group participants and some changes in workgroup leaders over the past year as the groups were established

Workgroup Feedback and Refinement – Taylor Ruth

The members were asked to provide feedback related to the workgroups and how they were currently structured. Feedback related to workgroup topics was also solicited.

Effective workgroups needed to range between 4 and 6 (approximate) participants to make the most out of the group’s efforts. This may result in “subgroups” forming or having to merge groups.
- For example, the “Public Comm Strategies” group may to break into two smaller groups focused on different aspects of this research area.
- Additionally, media literacy group may need to merge as a sub-group with the Public Comm Group

Workgroups were instructed after each annual meeting to determine their leader and communicate it back to the national leadership team
- Workgroup leadership appointment to be determined by the group
  - Workgroup can decide - Rotation, election, term limits, no term limits, etc.
- New workgroup leaders should email National Chair to confirm role after the national meeting

S1095 Objectives and Milestones Reviewed – Taylor Ruth

Group is making good progress in support of objectives

The 2024 Milestone of developing a priority document for science communication research was accomplished through the identification and formation of the project workgroups

The 2025 milestone was to update the priority document based on ongoing research
- It was noted there were no milestones for the last 2 years of the project, so this milestone was shifted to 2026
- Quisto Settle will lead efforts toward the second milestone through a Delphi study

Delphi Study – Quisto Settle

To help accomplish the second milestone, we are proposing a Delphi study to be conducted
- Purpose: ID research priorities moving forward for S1095
- Population: S1095 members
- Timeline: Collect and analyze this spring

Settle will lead a sub-committee with 2-3 people to accomplish this task

Proposed Annual National Survey – Taylor Ruth

A national public survey is proposed to help support the working groups to pursue larger-scale projects (such as providing baseline or pilot data for grant submissions)
- Would also allow easier addition of new members as the project grows

Each working group would be able to include questions in the survey (only about 2 minutes’ worth of questions per group)

Quota sampled through Qualtrics or other survey group

Discussion focused on how to broadly structure and fund this type of survey
- Group agreed to identify a set of questions to be asked each year.
- Workgroups would rotate each year to add specific questions to a question block
  - Tech Adoption group recommended to go first based on current work toward developing an instrument
- Funding ideas included:
  - Talking to research deans
  - Applying for external funds
  - Pooling Hatch funds
- National Leadership team will meet with Scott Senseman (administrative advisor for S1095) in the coming weeks to discuss funding options

Discussion Regarding Future Meetings – Lisa Lundy

Finding an optimal meeting time remains difficult due to conflicts with other major sessions (e.g., SAAS general business meeting).

Suggestions included possibly moving the meeting a day earlier or later to avoid overlaps, but this presents logistical challenges for those traveling. Discussion about extending length of meeting was also included to provide more time for collaboration and workgroups.

Members liked the idea of keeping the meeting associated with SAAS to help offset costs.

Leadership team will continue to discuss over the next year how to maximize our time together

Taylor also reminded members to make sure they are registered through NIMSS so they receive all communication and updates regarding the project

Final Announcements – Lisa Lundy

Garrett Steede elected as the new National Secretary

Quisto Settle moved into role of National Vice Chair

Lisa Lundy moved into the role of National Chair

Accomplishments

Short-term Outcomes In its third year, strong evidence of multistate collaboration exists among S1095 members. The Technology Adoption Workgroup and the Science Communication Pedagogy workgroups have met consistently and have developed products demonstrating successful collaborations, including a special research issue in the Journal of Applied Communication, instrument development and data collection for planned manuscripts, and development of concept paper for an NSF grant submission. Additionally, members of the S1095 have successfully collaborated to publish research in peer-reviewed journals and present their work at regional, national, and international conferences. Sharing the findings from our research will help to improve the quality of science communication efforts and the quality of science communication instruction. Outputs <ul> <li>Data set generated related to the teaching of science communication</li> <li>Travel grant from American Association for Agricultural Education was awarded to Quisto Settle, Taylor Ruth, and Jean Parella to meet and work on the development of a research proposal. Settle and Parella also worked on analyzing data from an ongoing study supporting their workgroup’s efforts.</li> <li>Special topic issue (hosted by the Technology Acceptance and Adoptions Group) of the Journal of Applied Communication resulted from a partnership with the S1095 project.  oncept papers are due March 31, 2026. Anticipated full paper publication in the first JAC issue of 2027.</li> </ul> Activities In the S1095's third year, three of the five established workgroups met consistently--two or more times--throughout the year to discuss and plan research efforts.  Those meeting consistently made progress. Activities and accomplishments for S1095 Workgroups in 2025 are listed here: Science Communication Pedagogy <ul> <li>Completed data collection and analysis regarding integration of anecdotes for science communication.</li> <li>Began initial discussions for next project continuing that line of inquiry</li> </ul> Public Communication Strategies and Messaging <ul> <li>Met to brainstorm potential research efforts related to trust in science and message testing</li> </ul> Technology Adoption <ul> <li>Working towards submitting to NSF Science of Science: Discovery, Communication and Impact (SoS:DCI). Both a conference proposal and a full proposal are discussed. We have met with the program officer and submitted a one-page outline that received positive feedback and are encouraged to submit in 2026.</li> <li>Planning for a joint scoping review article of current AFNR technology adoption research</li> </ul> Milestones <ul> <li>Update research priority document by 2025 <ul> <li>While this has informally been completed, the leadership is working on a formal Delphi study to formalize the priortity document for future use</li> </ul> </li> <li>Submit integrated grant proposal by 2026 <ul> <li>The Technology Adoption Workgroup is anitcipated to accomplish this milestone by the end of 2026</li> <li>Additional efforts to collect national baseline data related to American's perceptions of science will also be implemented in 2026 to assist other workgroups in submitting integrated grant proposals</li> </ul> </li> </ul>

Publications

Publications (both in journals and for conference presentations) that support the objectives of this projectare listed below: Peer-Reviewed Journal Articles Lawson, C., Stone, W., & Fischer, L. M. (2025). An investigation of Oregon and Texas residents’ information seeking and processing behaviors during extreme weather events. Journal of Applied Communications, 109(4). <a href="https://doi.org/10.4148/1051-0834.2621">https://doi.org/10.4148/1051-0834.2621</a> Orton, G., Fischer, L., Lawson, C., & Hemphill, J. (2025). Prioritizing psychographics: Identifying target audience segments’ values for strategic climate change communications. Journal of Applied Communications, 109(2). <a href="https://doi.org/10.4148/1051-0834.2579">https://doi.org/10.4148/1051-0834.2579</a> Settle, Q., & Seitz, H. (2025). Using experiential learning to help undergraduates understand the science of science communication. North American Colleges and Teaches of Agriculture Journal, 69(1), 238-246. <a href="https://doi.org/10.56103/nactaj.v69i1.242">https://doi.org/10.56103/nactaj.v69i1.242</a> Murphy, M., Loizzo, J., & Stone, W. (2025). Developing collaborative communicators: A qualitative case study of student–scientist partnerships and project-based learning experiences. Journal of Applied Communications, 109(2), 1-25. <a href="https://doi.org/10.4148/1051-0834.2577">https://doi.org/10.4148/1051-0834.2577</a> Loizzo, J., Hundemer, S., Spandau, G., Smidt, S., Akers, A., Bhadha, J., & Her, Y. G. (2025). An exploration of early career agricultural and natural resource scientists’ perceptions of social responsibility. International Journal of Science Education, Part B, 15(1), 111–128. <a href="https://doi.org/10.1080/21548455.2024.2335673">https://doi.org/10.1080/21548455.2024.2335673</a>  Warner, L. A., Hundemer, S., Loizzo, J., & McIntyre, T. (2025). Increasing irrigation restriction compliance with water conservation messages of varying complexity. AWWA Water Science, 7(4), e70030. <a href="https://doi.org/10.1002/aws2.70030">https://doi.org/10.1002/aws2.70030</a> Colclasure, B. C., Ruth, T., Beasley, V., & Granberry, T. (2025). Examining student perceptions of AI-driven learning: User experience and instructor credibility in higher education. Trends in Higher Education. 4(4), 59. <a href="https://doi.org/10.3390/higheredu4040059">https://doi.org/10.3390/higheredu4040059</a>   Peer-Reviewed Conference Presentations Thapa, M., Lawson, C., Rumble, J. N., Specht, A. R., & Buck, E. (2025, February). Exploring usage patterns of news and information sources among Ohio residents. Paper presented at the National Agricultural Communications Symposium (NACS), Irving, TX. Volk, N., Lawson, C., & Fischer, L. (2025, May). An Exploration of Rural U.S. Residents’ Climate Change Beliefs. [Poster Presentation]. National American Association for Agricultural Education Conference, Lubbock, TX, United States. Dammers-Hemphill, J., Fischer, L., Meyers, C., & Lawson, C. (2025, May). Revealing Cognitive Structures Through a Hard Laddering Technique. The referred abstract was submitted for poster presentation at The Association for Agricultural Education National Conference, Lubbock, TX. Adhikari, S., Lawson, C., & Fischer, L. (2025, May). Climate Closeness: An Exploration of Psychological Distance and the Perceived Severity of Climate Change. Refereed abstract accepted for poster presentation at The Association for Agricultural Education National Conference, Lubbock, TX. Owen, J., Fischer, L., Huguley, B., Lawson, C., & Gibson, C. (2025, May). Meat the Message: Analyzing Consumer Engagement with "Climate-Friendly" Beef Posts.  Refereed abstract submitted for poster presentation at The Association for Agricultural Education National Conference, Lubbock, TX. Owen, J., Huguley, B., Fischer, L., Lawson, C., & Gibson, C. (2025, May). The story behind the "climate-friendly" steak: Analyzing consumer engagement with social media posts about beef sustainability. Refereed abstract submitted for poster presentation at The Association for Agricultural Education National Conference, Lubbock, TX. Akowuah, Y., Parella, J., Settle, Q., Swenson, R., Forbes, B., & McCain, K. (2025). The science of storytelling: evaluating the efficacy of a narrative framework in agricultural and life sciences communications courses. Poster presented at 2025 National Agricultural Communications Symposium, Irving, TX. Steede, G. M., Yue, C., Gallardo, K., & Parasuram, U. (2025). A focus group study of emerging and experienced wine enthusiasts’ perceptions of wine bottle label communication regarding disease resistance. Research paper presented at the annual meeting of the American Association for Agricultural Education, Lubbock, TX. Yue, C., Parasuram, U., Steede, G. M., & Gallardo, K. (2025). Uncorking the consumer mind: Preferences for wine label communication and design regarding selective breeding for disease-resistant grapes. Research paper presented at the annual meeting of the American Association for Agricultural Education, Lubbock, TX. Yue, C., Parasuram, U., Xu, R., Gallardo, K., Steede, G. M. & Clark, M. D. (2025). Consumer preferences for disease-resistant wine: Implications from thematic and Latent Dirichlet Allocation analysis. Research presented at the International Food Marketing Research Symposium. Athens, Greece. Steede, G. M., Swenson, R. D., Baker. L. M., Hundemer, S., Peterson, H. McLeod-Morin, A. N., & McKay, T. D. (2025). Integrating science communication modules into graduate-level agricultural and natural resource science courses. Innovative idea poster presented at the annual meeting of the American Association for Agricultural Education, Lubbock, TX. Yue, C., Parasuram, U., Xu, R., Gallardo, K., Steede, G. M., & Clark, M. D. (2025). Decoding consumer preferences: The impact of wine label design and packaging. Research poster presented at the annual meeting of the American Society for Horticultural Sciences, New Orleans, LA. Loizzo, J. Hundemer, S., & Beattie, P. (2026). Reflecting on a Decade of The Streaming Science Project while Looking to Scale-Up for the Future. [Idea Incubator Session]. National Agricultural Communications Symposium (NACS) at the Southern Association of Agricultural Scientists (SAAS) meeting. Louisville, KY. [refereed] Loizzo, J. L. (Presenter). (2025, November 13). The Streaming Science Project: Science communication in action through place-based partnerships, dialogue, and discovery. Association of Communication Excellence (ACE), Fall Virtual Conference. Loizzo, J. L., & Barnett, C. (Authors and Presenters). (2025, April 23). Environmental Literacy and Workforce Development. Florida Sea Grant Site Review FY2018-23, Gainesville, FL. Loizzo, J. L., & Beattie, P. (2025, July 14). Next-Level Engagement: Using ICTs to Reach Non-Traditional Audiences. National Association of Extension Program and Staff Development Professionals (NAEPSDP) Summer School, Gainesville, FL. <a href="https://www.youtube.com/watch?v=m2KZPBtne6E">https://www.youtube.com/watch?v=m2KZPBtne6E</a> Murphy, M., Loizzo, J. L. (Presenter), & Spandau, G. (2025, June 05). Future of our food: Arts-based analysis of electronic field trip impacts on sustainable agriculture content knowledge. North American Colleges and Teachers of Agriculture (NACTA), Edmonton, Alberta, Canada. Spandau, G., Loizzo, J. L. (Presenter), Meyers, C., & Hock, G. (Presenter). (2025, June 04). A virtual sense of place: Analysis of students’ VR experiences and feedback from the iVisit project. North American Colleges and Teachers of Agriculture (NACTA), Edmonton, Alberta, Canada. Loizzo, J. L., Aenlle, J., & Barnett, C. (Presenter). (2025, June 04). Tools, trust, and transformation: Human AI-podcasting in ANR communication and education. North American Colleges and Teachers of Agriculture (NACTA), Edmonton, Alberta, Canada. White, S. (Presenter), Loizzo, J. L. (Presenter), & Murphy, M. (2025, June 03). The art of science communication: Capturing nematological research in Nebraska. North American Colleges and Teachers of Agriculture (NACTA), Edmonton, Alberta, Canada. Dyment, M., Loizzo, J. L., Hilburn, K., & Barnett, C. (2025, April 16). Sustainable solutions: Case study of an international project-based learning podcasting course to connect U.S.-based students with Canada-based scientists. Association for International Agricultural and Extension Education Conference, Inverness, Scotland. Meyers, C., Hock, G., & Loizzo, J. L. (2025, April 16). Exploring the potential for virtual tours in agriculture: Feedback from agricultural and extension educator. Association for International Agricultural and Extension Education, Inverness, Scotland. Hillburn, K., Dyment, M., & Loizzo, J. L. (2025, April 14). AI-powered podcasting: How to use Descript for smart storytelling in agriculture and natural resources. Inverness, Scotland. Watson, B., Colclasure, B., Ruth, T., & Mason, K. (2025). Beefing up perspectives: A One Health exploration of beef producer practices. Paper abstract accepted for presentation at the 2025 Southern Region American Association for Agricultural Education Conference, Irving, TX.* Ruth, T., Graas, K., Colclasure, B., & Rumble, J. (2025). Understanding food recall communication across generations [Poster Abstract].2025 Southern Region Conference for the American Association for Agricultural Education. Irving, TX.  Ruth, T., Graas, K., Colclasure, B., & Rumble, J. (2025). Transparency in food safety: Empowering consumers for safer choices [Poster Abstract]. 2025 National Agricultural Communications Symposium. Irving, TX.  Watson, B., Ruth, T., Colclasure, B., Mason, K., & Rampold, S. (2025). Cattle Conversations: Exploring Beef Producers' Perspectives of mRNA Vaccines [Poster Abstract]. 2025 National Agricultural Communications Symposium. Irving, TX.

Impact Statements

S1095, now in its third year, is actively working toward impacts but has none to report for 2025. We anticipate the ability to report impacts in 2026 due to the listed grant, research, and publication activities previously detailed in this report.