12/10/2025

Peer-Reviewed Journal Articles

1. Amin, M. D., Badruddoza, S., & McCluskey, J. J. (2025). Substitutes or complements? The effect of opening a food store on customer visits to neighborhood food retailers. American Journal of Agricultural Economics. https://doi.org/10.1111/ajae.12556


2. Ceylan, R. F., Govindasamy, R., & Ozkan, B. (2025). Food price dynamics in Turkey’s agricultural export market with selected machine learning approaches. New Medit, 24(2), 145–160. https://doi.org/10.30682/nm2502i


3. Ceylan, R. F., Govindasamy, R., Ozkan, B., & Pandey, S. (2024). Stimulating agritourism loyalty in the Mid-Atlantic states of the USA. Turyzm/Tourism, 34(2), 193–204. https://doi.org/10.18778/0867-5856.34.2.14


4. Charlton, D., Devadoss, S., Gallardo, R. K., Luckstead, J., & Vougioukas, S. (2025). Economic viability of robotic fruit harvesters to reduce large seasonal labor demands: Analysis of Gala and Honeycrisp apples. Journal of the Agricultural and Applied Economics Association, 1–18. https://doi.org/10.1002/jaa2.70000


5. Delmond, A. R., & McCluskey, J. J. (2025). Impacts of regional designations on prices. Journal of Wine Economics. https://doi.org/10.1017/jwe.2025.10079


6. Drugova, T., & Curtis, K. (2024). Do consumers care about organic when consuming specialty bakery products or is it all about indulgence? British Food Journal, 126(10), 3740–3755.


7. Drugova, T., & Curtis, K. (2025). Can biased taste perceptions of organic specialty bakery products be mitigated? Journal of Agriculture and Resource Economics, 50(2), 429–447.


8. Escalante, C. L., Yewande, R., Ghimire, S., & Fonsah, E. G. (2025). Declining net farm income margins under increasingly more expensive H-2A labor. Agricultural & Applied Economics Association (AAEA) CHOICES. https://www.choicesmagazine.org/choices-magazine/submitted-articles/profit-margin-squeeze-when-h-2a-labor-becomes-more-expensive DOI: 10.22004/ag.econ.369394


9. Fasakin, I. J., & Fonsah, E. G. (2025). Assessing the profitability and technical efficiency of rice farmers in Ebonyi State, Nigeria. Journal of Agribusiness. (Accepted & pending)


10. Fasakin, I. J., Fonsah, E. G., Bart, A., Burtle, G. J., Ajani, E. K., & Omitoyin, B. O. (2025). Financial and economic analysis of integrated rice-fish farming system in Kebbi State, Nigeria. (Submitted)


11. Fonsah, E. G. (2025). African agriculture: The demand for African ag-food commodity and product. (Accepted & pending)


12. Fonsah, E. G. (2025). English-Lekongho dictionary: Language and cultural preservation and challenges. (Accepted & pending)


13. Gallardo, R. K., Ma, X., Galinato, S. P., & Northfield, T. (2025). Unlocking consumer preferences: Does climate change influence choices for integrated pest management practices? Journal of the Agricultural and Applied Economics Association, 1–24. https://doi.org/10.1002/jaa2.70030


14. Gaikwad, N., Shankar, K., Dubey, A., Love, A., & Bergland, O. (2025). Comparing building thermal dynamics models and estimation methods for grid-edge applications. 2025 IEEE Power & Energy Society General Meeting (PESGM). https://doi.org/10.1109/PESGM52009.2025.11225513


15. Gill, M., & Thilmany, D. (2025). Exploring the relationship between growth in online shopping and multichannel food consumers. Applied Economic Perspectives and Policy, 47, 1252–1275. https://doi.org/10.1002/aepp.13531


16. Govindasamy, R., Ceylan, R. F., & Özkan, B. (2025). Global tomato production: Price sensitivity and policy impact in Mexico, Türkiye, and the United States. Horticulturae, 11(1), 84. https://doi.org/10.3390/horticulturae11010084


17. Huang, K. M., Etienne, X., & Sant’Anna, A. C. (2025). How do Preference and Perception of Risks Affect Willingness-to-Pay for Food Safety? Journal of Agricultural and Applied Economics, 57(3), 514-543. https://doi.org/10.1017/aae.2025.14


18. Huang, K. M., Maples, W., & Liu, C. (2025). Production Processes and Sustainability Challenges for US Sweetpotatoes. Choices, 40(4), 1-9. https://www.choicesmagazine.org/UserFiles/file/cmsarticle_1005.pdf


19. Jeon, Y., Khachatryan, H., Wei, X., Kassas, B., House, L., & Nayga, R. M., Jr. (2025). Nudging local: Do information treatments work? Journal of the Agricultural and Applied Economics Association, 4, 333–349. http://doi.org/10.1002/jaa2.70017


20. Kalaitzandonakes, M., & Ridley, W. (2025). Food manufacturers’ decision making under varying state regulation. Journal of Food Distribution Research, 56(1), 1–26.


21. Kalaitzandonakes, M., Hutchins, J., & Mashange, G. (2025). Consumer demand for diversity in agriculture. Applied Economic Perspectives and Policy, 1–13.


22. Katare, B., Wang, X., Zhao, S., & Yenerall, J. (2025). Novel approaches to analyze consumer behavior and policies to promote sustainable consumption. Agricultural Economics, 56(3), 512–525.


23. Kelley, K. M., & Govindasamy, R. (2025). Segmenting consumers’ interest in fresh produce delivery: A decision tree approach in the Mid-Atlantic United States. British Food Journal, 127(8), 2886–2910. https://doi.org/10.1108/BFJ-08-2024-0814


24. Knuth, M., Rihn, A., Torres, A., Behe, B., Boyer, C., & Khachatryan, H. (2024). Social media usage among green industry firms. Journal of Environmental Horticulture, 42(2), 75–84.


25. Knuth, M., Wei, X., Zhang, X., & Khachatryan, H. (2025). Exploring drivers and barriers to Florida homeowners' intentions to adopt Florida friendly landscaping. HortScience, 60(10), 1833–1835. https://doi.org/10.21273/HORTSCI18802-25


26. Li, Y., Huang, K. M., Guan, Z., & Etienne, X. (2025). From Surplus to Deficit: Decoding the Fundamental Shift in US Agricultural Trade. Applied Economic Perspectives and Policy, 47(5), 1774-1790. https://doi.org/10.1002/aepp.70023


27. Li, Y., Huang, K. M., Guan, Z., Bui, H., & Desaeger, J. (2025). Can Soil-Friendly Nematicides Replace Soil Fumigation Cost-Effectively? Evidence from Florida Tomato Production. HortScience, 60(12), 2202-2208. https://doi.org/10.21273/HORTSCI18856-25


28. Love, E., Jablonski, B. B. R., Bellows, L., & Thilmany, D. (2025). A baseline assessment of school food spending and local procurement: Exploring the case of Colorado’s Farm to School State Incentive and other public policies. Agricultural and Resource Economics Review, 54(1), 109–137. https://doi.org/10.1017/age.2025.11


29. Magnier, A., Chen, L., Kassas, B., & Morgan, K. L. (2025, January 30). Beyond borders: An empirical analysis of the “Fresh From Florida” state marketing program. Journal of Agricultural and Applied Economics, 1–22. https://doi.org/10.1017/aae.2024.39


30. McCluskey, J. J., Gallardo, R. K., & Ma, X. (2025). Is ignorance bliss? Milk from gene-edited cows and animal welfare considerations. Agricultural and Resource Economics Review, 1–32. https://doi.org/10.1017/age.2025.14


31. Morgan, K. L. (2025). Skill economies address the supply chain squeeze. Choices, 40(1). https://www.choicesmagazine.org/choices-magazine/theme-articles/mechanization-theme/theme-overview-why-is-mechanization-in-specialty-crops-so-hard


32. Navelski, J., Badruddoza, S., & McCluskey, J. J. (in press). The expert effect on network formation: An application to genome editing opinions on Twitter. Applied Network Science.


33. Odongo, K., Mittelhammer, R. C., McCluskey, J. J., & Astill, G. (2025). Heterogeneous effects of COVID-19 on fruit and vegetable markets. Journal of Agricultural and Resource Economics.


34. Okhunjanov, B. B., McCluskey, J. J., & Mittelhammer, R. C. (2025). Underpricing and perceived scarcity. Journal of Economic Behavior and Organization. https://doi.org/10.1016/j.jebo.2024.106873


35. Park, Y., Yun, S., Huang, K. M., & Phipps, B. (2025). A Rainbow on the Farm: Specialty Crops for a Healthier Agroecosystem. Choices, 40(4), 1-10. https://www.choicesmagazine.org/UserFiles/file/cmsarticle_1001.pdf


36. Rihn, A., Barton, S., Torres, A., & Behe, B. K. (2024). Into the wild–US consumer preferences for residential landscape wildlife. Journal of Environmental Horticulture, 42(4), 201–209.


37. Rihn, A., Torres, A. P., Barton, S., & Behe, B. K. (2025). Regional differences in US consumer preferences for native woody shrubs with varying aesthetic characteristics.


38. Rihn, A. L., Barton, S. S., Torres, A., & Behe, B. K. (2024). Perceptions and socioeconomic status influence purchases of native plants. HortTechnology, 34(2), 153–160.


39. Rihn, A. L., Torres, A., Behe, B. K., & Barton, S. (2024). Unwrapping the native plant black box: Consumer perceptions and segments for target marketing strategies. HortTechnology, 34(3), 361–371.


40. Rihn, A. L., Walters, K., Bumgarner, N., & Bajgain, P. (2025). Consumers’ risk perceptions of production practices to enhance the nutrient content of microgreens. Journal of Agriculture and Food Research, 19, https://doi.org/10.1016/j.jafr.2024.101542


41. Thornsbury, S., & Morgan, K. L. (2025). Theme overview: Why is mechanization in specialty crops so hard? Choices, 40(1). https://www.choicesmagazine.org/choices-magazine/theme-articles/mechanization-theme/skill-economies-address-the-supply-chain-squeeze


42. Torres, A. P., Rihn, A. L., Barton, S. S., & Behe, B. K. (2024). Perceptions and socioeconomic status influence purchases of native plants. HortTechnology, 34(2), 153–160.


43. Turner, Z., Velandia, M., Rudolph, R., Wszelaki, A. L., & Schexnayder, S. (2025). Grower preferences for high tunnel information sources: Evidence from a Kentucky high tunnel vegetable grower survey. Advancements in Agricultural Development, 6(3), 1–13.


44. Ulloa, M. C., Marques, J. M. R., Velasco, J. E., Philocles, S., & Torres, A. P. (2024). Characterizing the US market for salad mixes through the lens of environmental preferences. HortScience, 59(4), 533–541.


45. Velasco, J. E., Marques, J. M. R., Torres, A. P., Marshall, M. I., & Deering, A. J. (2024). Safe, sustainable, and nutritious food labels: A market segmentation of fresh vegetable consumers. Food Control, 165,


46. Velandia, M., Trejo-Pech, C., Butler, D. M., Chen, L., Wszelaki, A. L., DeLong, K. L., Schexnayder, S. M., & Shanto, H. H. (2025). Tennessee fruit and vegetable farmers' willingness to adopt alley cropping systems. HortTechnology, 35(2), 166–176.


47. Velandia, M., Rudolph, R. E., Wszelaki, A. L., Turner, Z. A., & Schexnayder, S. M. (2025). Soilborne disease, plant-parasitic nematode, arthropod pest, and weed challenges faced by Kentucky high tunnel vegetable growers and strategies used to overcome them. HortTechnology, 35(2), 177–185.


48. Vougioukas, S., Karkee, M., Devadoss, S., Gallardo, R. K., & Charlton, D. (2025). Mechanization efforts in fruit harvesting. CHOICES Magazine. https://www.choicesmagazine.org/choices-magazine/theme-articles/emerging-technologies-theme/mechanization-efforts-in-fruit-harvesting


49. Varziri, A., Woods, T., Rossi, J., & Zhao, S. (2025). Local food system vitality in the Southern U.S.: A resident perspective. Journal of Agriculture, Food Systems, and Community Development. Accepted for publication.


50. Rossi, J., Pierce, T., Zhao, S., & Woods, T. (2025). Understanding consumer values of participants in a cost-offset community supported agriculture (CSA) program. Journal of Agriculture, Food Systems, and Community Development, 14(3), 393–413. https://doi.org/10.5304/jafscd.2025.143.033


51. H. B., Torres, A. P., Marques, J. M. R., & Langenhoven, P. (2025). Personal values, motivations and food safety concerns for melon consumers in Indiana US farmers markets. British Food Journal.


52. Yeh, D. A. & Huang, K. M. (2025). Theme Overview: Sustainable Specialty Crop Production. Choices, 40(4), 1-3. https://www.choicesmagazine.org/UserFiles/file/cmsarticle_1000.pdf

Extension/Outreach Publications

1. Astill, G., Yeh, D. A., Clements, D., Wall, G., Thornsbury, S., Newbold, E., Minor, T., Callahan, C., & Bihn, E. A. (2025). Motivations and barriers to implementing produce food safety practices. Journal of Food Protection, 88, https://doi.org/10.1016/j.jfp.2025.100562


2. Bingham, A., Curtis, K., & Langford, M. (2025). Utah farmers market consumer preferences for local cut flowers. USU Extension Fact Sheet, Applied Economics/2025-03pr.


3. Curtis, K., & Langford, M. (2025). Utah strawberries: Consumer preferences for specialty labels. USU Extension Fact Sheet, Applied Economics/2025-02pr.


4. Curtis, K., Langford, M., & King, T. (2024). Target consumers for locally grown fruit in Utah. USU Extension Fact Sheet, Applied Economics/2024-09pr.


5. Curtis, K., Langford, M., & King, T. (2024). Target consumers for organically grown fruit in Utah. USU Extension Fact Sheet, Applied Economics/2024-10pr.


6. Curtis, K., Langford, M., & Stock, M., Wagner, K., Reid, C., Xiong, V., & Zesiger, C. (2024). Intermountain West florist local cut flower sourcing preferences. USU Extension Fact Sheet, Applied Economics/2024-07pr.


7. Curtis, K., Langford, M., & Stock, M., Wagner, K., Reid, C., Xiong, V., & Zesiger, C. (2024). Intermountain West florist market overview and outlook. USU Extension Fact Sheet, Applied Economics/2024-08pr.


8. Curtis, K., Langford, M., & Stock, M., Wagner, K., Reid, C., Xiong, V., & Zesiger, C. (2024). Intermountain West wholesale cut flower buyer market analysis. USU Extension Fact Sheet, Applied Economics/2024-06pr.


9. Curtis, K., Langford, M., Allen, K., & Ward, R. (2025). Target consumers for bottled tart cherry juice. USU Extension Fact Sheet, Applied Economics/2025-06pr.


10. Curtis, K., Langford, M., Allen, K., & Ward, R. (2025). U.S. West consumer preferences for specialty labeled processed foods. USU Extension Fact Sheet, Applied Economics/2025-05pr.


11. Curtis, K., Langford, M., Allen, K., & Ward, R. (2025). U.S. West consumer processed food preferences and consumption habits. USU Extension Fact Sheet, Applied Economics/2025-04pr.


12. Ellison, B., Coppess, J., & Kalaitzandonakes, M. (2025). Do changes in food and agriculture policy align with changes in public priorities? farmdoc daily, 15(175).


13. Fonsah, E. G. (2025). Fruits and tree nuts outlook. 2025 Georgia Ag Forecast Series, AP 130-3-10. https://extension.uga.edu/publications/detail.html?number=AP130-3-10


14. Fonsah, E. G. (2025). Vegetables and pulses outlook. 2025 Georgia Ag Forecast Series, AP 130-3-11. https://extension.uga.edu/publications/detail.html?number=AP130-3-11


15. Fonsah, E. G., & Hancock, G. (2025). Bell pepper enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


16. Fonsah, E. G., & Hancock, G. (2025). Cabbage enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


17. Fonsah, E. G., Hancock, G., & Carlson, S. (2025). Cantaloupe enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


18. Fonsah, E. G., & Hancock, G. (2025). Onion enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


19. Fonsah, E. G., Hancock, G., Kichler, J., & Shealey, J. (2025). Cucumbers on plastic enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


20. Fonsah, E. G., Hancock, G., Kichler, J., & Shealey, J. (2025). Jalapeno pepper enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


21. Fonsah, E. G., & Hancock, G. (2025). Pecan enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


22. Fonsah, E. G., & Hancock, G. (2025). Satsuma citrus enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


23. Fonsah, E. G., & Hancock, G. (2025). Squash – Bare ground enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


24. Fonsah, E. G., & Hancock, G. (2025). Strawberry enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


25. Fonsah, E. G., & Hancock, G. (2025). Sweet corn enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


26. Fonsah, E. G., & Hancock, G. (2025). Watermelon enterprise budget. Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html


27. Gallardo, R. K., Galinato, S., & Sallato-Carmona, B. (2025). 2024 cost and return estimates of establishing, producing, and packing Cosmic Crisp® apples in Washington. Washington State University Extension Bulletin TB104E.


28. Gallardo, R. K., Galinato, S., & Sallato-Carmona, B. (2025). 2024 cost and return estimates of establishing, producing, and packing ‘Gala’ apples in Washington. Washington State University Extension Bulletin TB107E.


29. Gallardo, R. K., Galinato, S., & Sallato-Carmona, B. (2025). 2024 cost and return estimates of establishing, producing, and packing ‘Granny Smith’ apples in Washington. Washington State University Extension Bulletin TB105E.


30. Gallardo, R. K., Galinato, S., & Sallato-Carmona, B. (2025). 2024 cost and return estimates of establishing, producing, and packing ‘Honeycrisp’ apples in Washington. Washington State University Extension Bulletin TB106E.


31. Hughes, D., Rihn, A., & DeLong, K. (2025). The economic and community impacts of the Tennessee wine industry. Tennessee Wine and Grape Board, Tennessee Department of Agriculture.


32. Jeon, Y., Khachatryan, H., Wei, X., & Phillips, D. (2025). Consumer preferences for Florida-grown blueberries Part 1: Florida fresh blueberry consumer behavior—Insights on shopping locations, frequency, and spending. UF Electronic Data Information Source Publication #FE1169. https://doi.org/10.32473/EDIS-FE1169-2025


33. Kelley, K. (2025). Marketing microgreens. Penn State Extension. https://extension.psu.edu/marketing-microgreens


34. Kelley, K. M., & Schmidt, C. (2025). Food trends 2025. Penn State Extension. https://extension.psu.edu/food-trends-2025


35. Langford, M., & Curtis, K. (2024). Fruit consumption indicators: Who consumes more fruit in Utah? USU Extension Fact Sheet, Applied Economics/2024-01pr.


36. Langford, M., & Curtis, K. (2024). Fruit production and opportunities for growers in Utah. USU Extension Fact Sheet, Applied Economics/2024-02pr.


37. Langford, M., & Curtis, K. (2024). Utah fruit grower assessment results. USU Extension Fact Sheet, Applied Economics/2024-03pr.


38. Langford, M., & Curtis, K. (2025). Utah strawberries: Consumer consumption and purchasing preferences. USU Extension Fact Sheet, Applied Economics/2025-01pr.


39. Langford, M., Curtis, K., & Pignatari, M. (2024). Consumer perceptions and preferences for Utah fresh and packaged fruit. USU Extension Fact Sheet, Applied Economics/2024-04pr.


40. Langford, M., Curtis, K., & Pignatari, M. (2024). Utah consumer preferences and willingness to pay for specialty labeled fruit products. USU Extension Fact Sheet, Applied Economics/2024-05pr.


41. Langford, M., Curtis, K., Allen, K., & Ward, R. (2025). Target consumers for bottled mild salsa. USU Extension Fact Sheet, Applied Economics/2025-07pr.


42. Mashange, G., & Kalaitzandonakes, M. (2025). Inflation and food price update: May 2025. farmdoc daily, 15(92).


43. Morgan, K. L., & Thornsbury, S. (2025, May 30). High-tech tools, real-world problems: Farmers’ views on mechanization challenges. Southern Ag Today, 5(22.5). https://southernagtoday.org/2025/05/30/high-tech-tools-real-world-problems-farmers-views-on-mechanization-challenges/


44. Serviss, M. T., & Thornsbury, S. (2025). Balancing the scales: Finding relative advantage incentives for mechanization of specialty crops. https://www.choicesmagazine.org/choices-magazine/theme-articles/mechanization-theme


45. Thornsbury, S., & Morgan, K. L. (2025, October 17). Moving the competitiveness needle. Southern Ag Today. https://southernagtoday.org/2025/10/17/southeastern-u-s-specialty-crop-sector-competitiveness-moving-the-needle/


46. Rihn, A. L. (2025). Human-related branding to sell local produce. e-GRO Blog. https://www.egroblog.com/showblog.php?ID=251


47. Rihn, A. L. (2025). Rooted in success: How branding elevates plant value. e-GRO Alert, 14(11). https://e-gro.org/pdf/2025-14-11.pdf


48. Rihn, A. L., & Behe, B. (2025). Adding value to domestically grown culinary herbs. Produce Grower, October 2025.


49. Velandia, M., Fulcher, A., & Rihn, A. L. (2025). Tennessee nursery industry use of the H-2A visa program. UT Extension Publication, W1331.


50. Villacis, A., Ñaupari, P., & Dimas, L. (2025). Structural trends in the U.S. coffee market. https://aede.osu.edu/sites/aede/files/AEDE%20Bulletin_Coffee2025_Q42025.pdf


51. Villacis, A., Ñaupari, P., & Dimas, L. (2025). Trick-or-treat trends: U.S. chocolate market panorama for Halloween 2025. https://aede.osu.edu/sites/aede/files/publication_files/AgCommodityMarket2023.pdf


52. Woods, T. (2024). Cooperative grocers positioning strategically to deliver community value. Southern Ag Today, 4(51.5).


53. Woods, T., & Collart, A. J. (2025). Where does my food come from? What Google searchers want to know. Southern Ag Today, 5(4.5).


54. Schmidt, C. (2025). Business planning for your microgreens operation. Penn State Extension. https://extension.psu.edu/business-planning-for-your-microgreens-operation


55. Schmidt, C. (2025). Squash production in the United States. Penn State Extension. https://extension.psu.edu/squash-production-in-the-united-states


56. Schmidt, C., & Cornelisse, S. (2025). Cucumber production in the United States. Penn State Extension. https://extension.psu.edu/cucumber-production


57. Schmidt, C., & Cornelisse, S. (2025). Pumpkin production in the United States. Penn State Extension. https://extension.psu.edu/pumpkin-production-in-the-united-states


58. Schmidt, C., & Cornelisse, S. (2025). Table beet production in the United States. Penn State Extension. https://extension.psu.edu/table-beet-production-in-the-united-states


59. Schmidt, C., & Cornelisse, S. (2025). Watermelon production in the United States. Penn State Extension. https://extension.psu.edu/watermelon-production-in-the-united-states


60. Wolcott, E., & Thornsbury, S. (2025). Adopting farm-level sustainability assessment: Challenges for Florida strawberry agriculture. Environmental and Sustainability Indicators, 26, https://doi.org/10.1016/j.indic.2025.100653


61. Atta, A., Morgan, K. T., Ritenour, M. A., Shahid, M. A., Wright, A., Rossi, L., Morgan, K. L., & Kadyampakeni, D. M. (in press). Site-specific nitrogen and phosphorus BMPs of HLB-affected sweet orange. Florida State Horticultural Society Proceedings, 137.


62. Contreras, V., Morgan, K. L., & Weng, W. (in press). Data-driven simulation to forecast economic outcomes and guide fertilizer decisions. Florida State Horticultural Society Proceedings, 138.


63. Morgan, K. L. (in press). The economics of markets and marketing risk for Florida fresh produce growers. Florida State Horticultural Society Proceedings, 138.


64. Price, E. F., & Morgan, K. L. (in press). Values based marketing and supply chains for Florida produce industry. Florida State Horticultural Society Proceedings, 138.

Presentations

1. Abegbuyiro, O., DeLong, K. L., Rihn, A., Chen, R., & Hughes, D. (2025). Factors influencing the Tennessee wine industry’s marketing efforts. Paper presented at the Agricultural & Applied Economics Association (AAEA) Annual Meeting, Denver, CO, July 27–29.


2. Curtis, K. (2024). Intermountain florist preferences and needs for local cut flowers. Presented at Utah Small and Urban Farms Conference, Online, February 2024, 69 attendees.


3. Curtis, K. (2024). Intermountain florist & wholesale buyer preferences for local cut flowers. Western Agriculture Risk Management Outlook Webinar, October 2024, 75 attendees.


4. Curtis, K. (2025). Intermountain consumer preferences for specialty cut flowers. Utah Small and Urban Farms Conference, Online, February 2025, 90 attendees.


5. Curtis, K., Drugova, T., & Allen, K. (2025). Consumer preferences and willingness to pay for specialty processed foods – Do multiple labels make a difference? Selected paper presented at the Food Distribution Research Society Annual Meeting, San Diego, CA, October 2025.


6. Curtis, K., M. Pignatari, & M. Langford. (2024). Consumer preferences for Utah fruit products. Presented at the Utah Fruit Growers Association Annual Meeting, Spanish Fork, UT, January 26, 2024, 75 attendees.


7. Curtis, K., M. Pignatari, & M. Langford. (2024). Utah consumer preferences for local and organic fruit. Presented at the Utah Urban and Small Farms Conference, Online, February 21, 2024, 82 attendees.


8. Curtis, K., M. Stock, & M. Langford. (2024). Intermountain West florist preferences for local cut flowers. Selected paper presented at the Western Agricultural Economics Association Annual Meeting, San Francisco, CA, June 2024.


9. Curtis, K., M. Stock, & M. Langford. (2025). Are sustainability certifications important to US fresh cut flower buyers? Selected paper presented at the Australian Agricultural and Resource Economics Society Annual Meeting, Brisbane, Australia, February 2025.


10. Fonsah, E. G. (2025). Fruit and tree nuts. In 2025 Georgia Ag-Forecast: Strategic insights for Georgia’s No. 1 industry (pp. 10–11). College of Agriculture and Environmental Sciences, University of Georgia. https://secure.caes.uga.edu/extension/publications/files/pdf/AP%20130-1_1.PDF


11. Fonsah, E. G. (2025). Vegetable and pulses. In 2025 Georgia Ag-Forecast: Strategic insights for Georgia’s No. 1 industry (pp. 12–13). College of Agriculture and Environmental Sciences, University of Georgia. https://secure.caes.uga.edu/extension/publications/files/pdf/AP%20130-1_1.PDF


12. Fonsah, E. G., & Hancock, G. A. (2025). Economic analysis of onion production in the Southeast, USA. Presented at the Southern Extension Economics Committee Meeting, Pensacola, FL, June 2–3.


13. Fonsah, E. G. (2025). Panelist. 2025 African Across Campus Interdisciplinary Forum, Larry Walker Room, 4th Floor, Dean Rusk Hall, University of Georgia School of Law, Athens, GA, April 28.


14. Friedrich, J., Armstrong, S., Bumgarner, N., Givens, S., Pope, J., Rihn, A., & Walters, K. (2025). Light intensity during radish and kale microgreen production influences nutritional quality and consumer perception. ASHS Conference, New Orleans, LA, July 28–31.


15. Ghorbani, K., Atallah, S., & Gallardo, R. K. (2025). Willingness to adopt integrated disease management strategies to cope with antibiotic resistance. Presented at the AAEA Annual Meeting, Denver, CO, July 28.


16. Kyei-Boadu, N. B., Gallardo, R. K., Charlton, D., & Rojas-Valdes, I. (2025). Exploring pecuniary and non-pecuniary factors affecting Mexican citizens’ participation in the H-2A program. Presented at the AAEA Annual Meeting, Denver, CO, July 28.


17. Pignatari, M., Curtis, K., & Langford, M. (2024). Consumer preferences for fresh and processed fruit products: An economic experiment. Selected paper presented at the Western Agricultural Economics Association Annual Meeting, San Francisco, CA, June 2024.


18. Rihn, A. L. (2025). Marketing CEA herbs. Indoor Ag Science Café webinar series, April 29, 2025. https://scri-optimia.org/showcafe.php?ID=111215


19. Rihn, A. L. (2025). Marketing hydroponic herbs: Meeting consumer demand and maximizing value. AmericanHort’s Cultivate, Columbus, OH, July 12, 2025.


20. Rihn, A. L. (2025). Marketing to millennials. U.S. Lavender Growers Association Front Porch series, May 8, 2025.


21. Rihn, A. L. (2025). Selling local – Consumer perceptions of local products and how to increase sales. Ontario Fruit and Vegetable Convention, Ontario, CAN, February 19, 2025.


22. Rihn, A. L. (2025). Using branding and marketing communications to generate value. Ontario Fruit and Vegetable Convention, Ontario, CAN, February 20, 2025.


23. Rihn, A. L. (2025). Using branding and marketing communications to generate value. Ontario Federation of Agriculture – Cultivating Local Workshop Feb 27: Beyond Food, Ontario, CAN, February 27, 2025. https://ofa.on.ca/cultivating-local/


24. Rihn, A. L. (2025). Using visuals to attract customer groups. U.S. Lavender Growers Association Conference, St. Charles, MO, January 24, 2025.


25. Rosales, C., Rihn, A., Staples, A., Behe, B., Walters, K., & Lopez, R. (2025). Understanding factors that influence US consumer spending on fresh culinary herbs. Presented at the Southern Agriculture Extension Association (SAEA) Conference, Erving, TX, Feb. 2–4, 2025. 3-Minute Thesis Competition.


26. Rosales, C., Rihn, A., Staples, A., Behe, B., Walters, K., & Lopez, R. (2025). US consumer preferences for fresh culinary herbs: A discrete choice experiment across social contexts. Presented at the Southern Agriculture Extension Association (SAEA) Conference, Erving, TX, Feb. 2–4, 2025.


27. Shubhangi, T., Gallardo, R. K., & Singerman, A. (2025). Examining the incentives for Washington cherry growers to coordinate on pest and disease control efforts. Presented at the AAEA Annual Meeting, Denver, CO, July 29.


28. Velandia, M. (2025). The role of the H-2A and TN USMCA visa programs in addressing the vegetable industry labor needs: Challenges and opportunities. The 2025 New Mexico Chile Conference, Las Cruces, NM, February 4, 2025.


29. Velandia, M., & Turner, Z. (2025). The role of U.S. temporary foreign worker visa program in addressing the green industry labor needs: Challenges and opportunities. Cultivate 2025, Columbus, OH, July 14, 2025.


30. Velandia, M., Trejo-Pech, C., Butler, D., DeLong, K., Chen, L., Wszelaki, A., Shanto, H. H., & Schexnayder, S. (2025). Factors correlated with specialty crop farmers' willingness to adopt alley cropping systems: The case of Tennessee fruit and vegetable farmers. Food Distribution Research Society Conference, San Diego, CA, October 12–15, 2025.

Resources Obtained and Proposals

1. Chowdhury, A. I., & Fonsah, E. G. (Co-PI). (2025–2028). USDA: Methyl Bromide Transition Program: From challenges to opportunities: Enhancing vegetable production via integrated weed & nematode management in 3-season plasticulture (Project ID #FP00032463). Funded: $629,710.


2. Internal Funding Collaboration, University of Maryland, Department of Nutrition and Food Science (NFSC). (2025–2027). Exploring the health and environmental benefits of microgreen production and consumption. Funded: $100,000.


3. Butler, D., Wszelaki, A., Velandia, M., Chen, L., Shekoofa, A., & Trejo-Pech, C. (2023–2026). Alley cropping agroforestry as a climate change resiliency strategy for vegetable production in the Southeastern US. Southern Region SARE Program – University of Georgia. Total funding: $367,000.


4. Rudolph, R., Haramoto, E., Gauthier, N., Larson, J., Wszelaki, A., Hansen, Z., & Velandia, M. (2023–2026). Evaluation of soil solarization as a sustainable management method in upper Southeast high tunnels for pests, pathogens, and weeds. Southern Region SARE Program – University of Georgia. Total funding: $367,000. Collaboration with University of Kentucky.


5. Walters, K., Owen, G., Sams, C., Velandia, M., Rihn, A., & Trejo-Pech, C. (2023–2028). Exploring the feasibility of end-of-production regimens to improve leafy green nutritional content, appearance, and post-harvest longevity. USDA – NIFA. Total requested: $749,767. Collaboration with Ohio State University.


6. LeBude, A. V., Fulcher, A., Velandia, M., Chen, L., Rihn, A. L., Warner, L., Bumgarner, N., Marble, C., Addesso, K., Altland, J., Chen, L., Gan, H., Kantor, G., Mahmoud, M. S., Nackley, L., Palma, M., Ribera, L., Ruth, T., Schexnayder, S., & Zhu, H. (2024–2029). Labor, efficiency, automation, and production: LEAP Nursery Crops Toward Sustainability. USDA – NIFA. Total requested: $9,825,677. Collaboration with Texas A&M University.


7. Lopez, R., Whipker, B., Boldt, J., Rihn, A. L., Currey, C. J., Shaw, A. M., Hausbeck, M., Engfehr, C., Runkle, E., Walters, K. J., & Behe, B. K. (2024–2029). Expanding fresh culinary herb production in greenhouses. USDA – NIFA. Total requested: $3,482,252.


8. DeLong, K. L., Hughes, D. W., Rihn, A., & Gill, M. (2024–2028). Developing a successful marketing channel for rural wineries in Tennessee. USDA – FSMIP. Total requested: $425,138.


9. Zhong, Q., Critzer, F., Wszelaki, A., Srawn, L., Wang, L., Murphy, C., Burns, S., Dunn, L., Pires, A., Reyes-Jurado, F., Rideout, S., Rihn, A., & Yu, T. E. (2024–2028). Washable essential oil emulsion coatings to extend the shelf life and enhance the safety of organic fruits and vegetables. USDA – OREI. Total requested: $3,500,000.


10. Yenerall, J., & Chen, X. (2023–2026). Consumer preferences for online grocery shopping attributes, their influence on food choice, and nutrition security implications. USDA – AFRI.


11. Reeve, C., Creech, Curtis, & Larsen. (2023–2026). USDA Transition to Organic Partnership Program (TOPP): Increasing the transition of certified organic acreage in Utah. Total funding: $900,000.


12. Reeve, et al. (2024–2027). NIFA Organic Agriculture Research and Extension Initiative (OREI): Developing resilient organic wheat cropping systems in the face of climate change. Total funding: $2,800,000.


13. Allen, Ward, & Curtis. (2023–2026). USDA Agricultural Marketing Service: Southwest Regional Food Business Center – Utah. Total funding: $4,200,000.


14. Finneseth, C., & Woods, T. (2025–2026). KY Horticulture Council Legacy Grant 2025. Kentucky Ag Development Board subaward with the Kentucky Horticulture Council. Total funding: $1,299,070.


15. Wolff, B., Spencer, E., Dant, C., Columbia, S., & Woods, T. (2024–2027). Marketing for All 3.0: Marketing and Branding Academy. KY Specialty Crop Block Grant, USDA/KY Dept of Agriculture. Total funding: $69,113.


16. Florida Dept of Ag and Consumer Services, HB 5001, Specific Appropriation 1480A for Nutrient Management Research SB 1000 for Nutrient Application Rates. Developing site-specific N and P rates for young and mature sweet oranges, grapefruits and mandarins in Florida. $22,209 (co-PI, Kimberly Morgan). 08/01/25-07/31/26


17. USDA-Southern Risk Management and Education Center, 2024 Competitive Grants Program. UF/IFAS Farm Labor Supervisor Certification Program: Managing Human and Legal Risk in Florida's Agriculture Industry. $74,718. (Kimberly Morgan and French Price). 4/1/24-12/31/25


18. Specialty Crop Block Grant 2024 (co-PI Suzanne Thornsbury) “Addressing Chokepoints Impeding the Development of a Value Chain for Florida Finger Limes” $238,006.

Other

1. Curtis, K., Drugova, T., & Allen, K. (forthcoming 2026). Consumer preferences and willingness to pay for specialty processed foods – Do multiple labels make a difference? Journal of Food Distribution Research, 56(1).


2. Curtis, K., Columbia, S., Heisdorffer, A., & Imbus, S. (2025, March 13). Farmers markets and community engagement. SERA-47 Tea & Coffee Hour Webinar.


3. Curtis, K., Columbia, S., Heisdorffer, A., & Imbus, S. (2025, February 3–4). Traits and values of farmers market patrons in two selected Kentucky counties. Southern Economics Association Annual Meeting, Irving, TX. Also presented at the Kentucky State Extension Conference, Louisville, KY, March 3–5, 2025.


4. Fonsah, E. G. (2025, March 13). African agriculture: The demand for African ag-food commodity and products in the era of globalization. The Intersection of Traditions, Cultural Diversity, and Development Conference, Buea, Cameroon, Central Africa.


5. Gill, M., & Bonanno, A. (2025, July 27–29). How fears and COVID-19 mitigation policies influenced stockpiling of various food categories. Selected paper for 2025 AAEA & WAEA Joint Annual Meeting, Denver, CO. Collaboration with Colorado State University.


6. Kelley, K. M., Krishna Kumar, S., & Schmidt, C. (2025, November 18). Trends in cider consumption and purchasing across the U.S. and Mid-Atlantic. 2025 PA Cider Symposium, Penn State Extension, Harrisburg, PA, 50 in attendance, Invited.


7. Kelley, K. M., & Schmidt, C. (2025, January 29). Food Trends 2025. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, 106 in attendance, Invited, Regional.


8. Kelley, K. M., & Schmidt, C. (2025, April 3). Food Trends 2025. Heartland Regional Food Business Center Food Processing Affinity Group, Iowa State University, 18 in attendance, Invited, Regional.


9. Schmidt, C., Hickey, C., Centinari, M., & Kelley, K. M. (2025, July 15). Grape and wine team at PSU: Programming to address industry opportunities and challenges. PSU Extension Hort Unit Professional Development Meeting, Penn State Extension, State College, PA, 20 in attendance.


10. Thilmany, D. (2025). Young food entrepreneurs are changing the face of rural America. The Conversation. https://doi.org/10.64628/AAI.dp7qn9whm


11. Agricultural & Applied Economics Association (AAEA) Annual Meeting, 2025, Denver, CO. The specialty crop labor puzzle: Why finding solutions is so hard. Selected symposia co-sponsored by Specialty Crops Economics and Committee on Women in Agricultural Economics sections – session organizer and discussant. With selected partners from the S-1088 regional research committee on Specialty Crops Marketing.