
NCCC65: Indicators of Social Change in the Marketplace: Producers, Retailers and Consumers
(Multistate Research Coordinating Committee and Information Exchange Group)
Status: Active
SAES-422 Reports
12/15/2021
Publications:
Chen Y, & Chi T. (2021). How does channel integration affect consumers’ selection of omni-channel shopping methods? an empirical study of U.S. consumers. Sustainability, 13(16), 8983-9012
Creighton, R., Jestratijevic, I., Lee, D. (2021). Sustainability Supplier Scorecard Assessment Tools: A Comparison Between Apparel Retailers. Journal of Global Fashion Marketing. Doi. 10.1080/20932685.2021.1987289 2.
Corovic E, Jestratijevic I. (2021). Assessing the Competitiveness of Serbian Textiles and Apparel Industry Exports Using RCA Index and TPI Indicators. Fibers & Textiles in Eastern Europe; 29, 4(148): 15-23. Doi: 10.5604/01.3001.0014.8226
Hawley, J.M. (2021) Right-Sized Consumption: Should Doughnut Economics Inform the Textile and Apparel Industry? Journal of Textile Science Fashion and Technology. Open Access: https://irispublishers.com/jtsft/pdf/JTSFT.MS.ID.000707.pdf. [ISSN: 2641-192X] (Impact Factor: 0.549) DOI: 10.33552/JTSFT.2021.09.000707
Hawley, J. M. and Frater, J. (2021). Honoring Artisanship over Skilled Labor: The Secret to Sustaining Indian Handloom. In Sustainability, Culture and Handloom. Gardetti, M.A. and Muthu, S. S. (Eds.)
Joo, B. R. & Wu, J. (2021). The impact of plus-size models in fashion advertisements: The mediation effect of brand warmth. Journal of Global Fashion Marketing, https://doi.org/10.1080/20932685.2021.1905021
Maldini, I., Iran, S., Laitala, K., Vittersø, G., Jestratijevic, I., Amaral, M., Vladimirova, K. (2021). Dress and the city: a comparative study of clothing and textiles environmental policy in six European cities. European Roundtable for Sustainable Consumption and Production, Conference 2021 Proceedings. https://doi.org/10.3217/978-3-85125-842-4-19
McCoy L, Wang Y. T. & Chi T. (2021). Why is collaborative apparel consumption gaining popularity? an empirical study of US gen z consumers. Sustainability, 13(15), 8360-8378.
Wu, J., Song, S. & Whang, C. H. (2021). Personalize 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input. Information & Management, 58(4), https://doi.org/10.1016/j.im.2021.103461
Wu, J., Joo, B.R., Sina, A.S., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail & Distribution Management, https://doi.org/10.1108/IJRDM-08-2020-0298
Wu, J. (2021). Designing Fashion Relations? Looking Through the S-O-R Lens, in Delong, M., A. Asojo, S. Chu, T. Fisher, B. Hokanson, and C. Strohecker (eds.) Design: Thinking and Making at a Community-Engaged University (The College of Design Anniversary Compendium). Minneapolis and St. Paul, College of Design, UMN, MN. 117-125.
Wu, J. & Song, S.* (2020). Older adults’ online shopping continuance intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior. International Journal of Human-Computer Interaction, https://doi.org/10.1080/10447318.2020.1861419
Wu, J. & Delong, M. (2021). Fashion and Aging special issue (ed.) of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 13(1).
Activities:
Jestratijevic, I. (2021). Sustainability in Fashion Industry- Open source book development grant. $10,000$ (Awarded Sept. 1)
Gam Hae Jin (PI), Jestratijevic, I. Mean Green Fix & Wear. (2021). Internal grant. Two workshops were organized during 2021.
Wu, J., CFDA and Columbus Fashion Council: Invited Panel Speaker.: Topic Sustainable Fashion. Columbus, Ohio.
Karpova, E., Jestratijevic, I., Lee, J., Wu, J. (2021, Nov.). An ethnographic study of collaborative consumption: Examining clothing swapping. 2021 International Textile and Apparel Association annual conference (virtual).
Wu, J., Wesley, S., Karpova, E., Chi, T., Diddi, S., & Bye, E. (2020, Nov.). Visible thinking for a data-driven experiential ecosystem in a disruptive marketplace. The 2020 International Textile and Apparel Association annual conference.
Wu, J. & Sina, A. (2021). Retail Design Experience Using Virtual Reality: New London Grocery Store Designs by Students in the Visual Merchandising Class. RM Rep. of the College of Design 15th Anniversary Open House Celebration, UMN, Minneaplis, MN.
Minnesota Agricultural Experiment Station Projects (Supports partial salary and graduate research assistant each year)
Wu, J., Retail Virtual Reality Technology Adoption by and Applications for Aging Consumers in Minnesota, Oct. 2019 – Sept. 2022.
Wu, J., Designing and Building a Cooperative Food Model during an Extended Crisis, Regional Sustainable Development Partnerships, University of Minnesota Extension, MN, 2020-2021: $32,560 (including approx. $30,000 in-kind support from an outside funding institution; $1,850 directly allocated for our students and my travel), PI: Lacktorin, J. Partners: Wu, J., Dybsetter, A., Pesch, R., Linscheid, N., Ray, S.S., Olive, R.
Invited Lectures & Talks (presenters underlined)
Wu, J. (2021, Nov.). Designing fashion relations in retail. 15th Anniversary Compendium Discussion Series: Design Process, College of Design, UMN, St. Paul, MN.
Wu, J. (2021, Jun. as a co-dialogist). KDI June 4 Exchange: Design Toolkits and Democratization, College of Design, MN.
Wu, J. (2021, Jan.). New Lond Food Coop store design, New London Food Coop membership, New London, MN.
Frattali, A., Ling, M.* & Chi, T. (2021). Live streaming ecommerce is transforming apparel shopping: a study of U.S. consumers. 2021 International Textile and Apparel Association (ITAA) annual meeting, Virtual Conference, November 3-6, 2021.
Chen, Y., McCracken V. & Chi, T. (2021). The impact of COVID-19 on apparel consumers' channel selections and omni-channel shopping behaviors. 2021 International Textile and Apparel Association (ITAA) annual meeting, Virtual Conference, November 3-6, 2021.
12/28/2022
Henninger, C.E, Joyner-Martinez, C, Iran; S., Diddi, S., Durrani, M., Iyer, K., Jestratijevic, I., McCormick, H., Niinimaki, K., Thangavelu, P., Sadílek, T., Sauerwein, M., Simek, P., Singh, R., Wallaschkowski, S. (2022). Fashion consumption during COVID-19: Comparative analysis of changing practices across nine countries and implications for sustainability. Cleaner and Responsible Consumption 5, 100056. DOI: 10.1016/j.clrc.2022.100056
Jestratijevic, I., Sonali, D. (2022). Impact of COVID-19 pandemic on sustainable fashion consumption values among US Gen Z consumers: Implications for Marketers. ITAA, 2022.
Karpova, E., Jestratijevic, I., Lee, J. & Wu, J. (2022). An ethnographic study of collaborative fashion consumption: The case of temporary clothing swapping. Sustianability, 14(5), 2499. https://doi.org/10.3390/su14052499
Lee, J., Wu, J., Liu, C., & Chi, T. (2022, Mar.). Develop retail curriculum using virtual reality (VR) – SketchUp teaching panel and workshop. Annual Conference of American Collegiate Retailing Association, New Orleans, LA.
Wu, J., Lee, J., Chi, T., & Liu, C. (2022, May). Applications of virtual reality in fashion courses and museum exhibitions: Ideating together. 48th Annual National Symposium of Costume Society of America. Minneapolis, MN.
12/13/2023
01/20/2025
01/20/2025
02/25/2026
Objective 1: Address Existing and Emerging Issues Related to Social Change in the Marketplace
Alam, S. M., Rakifull, R., Momotaz, F., & Lee, J.* (2025). Sustainable smart adaptive health-sync apparel for diabetics with mobility disability. Gateway to a Brighter Future (1st ed., Vol. 1). Iowa State University Digital Press. In International Textile and Apparel Association Annual Conference Proceedings. https://doi.org/10.31274/itaa.21588
Alam, S. R., Momotaz, F., Lee, J.*, & Kobia, C. M. (2025). Exploring user intentions toward smart health-sync apparel for diabetes and mobility support using technology acceptance model approach. Gateway to a Brighter Future (1st ed., Vol. 1). Iowa State University Digital Press. In International Textile and Apparel Association Annual Conference Proceedings. https://doi.org/10.31274/itaa.21565
Diddi, S.*, Das, D., Manchiraju, S., LeHew, M., Greder, K., Shane-Nichols, A.*, & Jorgensen, J. (2025, November). Call to action: Bridging the gap between scholarly research and fashion industry’s transformation to circularity [Conference presentation]. International Textile and Apparel Association Conference.
Haque, M. N., Lang, C., & Liu, C.* (2025). How greenwashing negates sustainable production and consumption of fashion textiles. In A. S. M. Sayem & P. Goswami (Eds.), SDG 12 and global fashion textiles production (pp. 215–237). Springer Nature Singapore. https://doi.org/10.1007/978-981-96-9051-0_10
Huang, X., Liu, C.*, Wang, J., & Zheng, J. (2025). Exploring Chinese millennials’ purchase intentions for clothing with AI-generated patterns from premium fashion brands. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 141. https://doi.org/10.3390/jtaer20020141
Jestratijevic, I.*, Zuniga, R., & Blackburn, M. (2026). Closing the loop: Application of transformative pedagogy and action research to implement zero textile waste model at a university campus. International Journal of Sustainability in Higher Education, 1–21.
Kim, J., Rana, M.R.I.* (2025). Exploring Socio-Psychological Drivers and Pathways of Sustainable Fashion Consumption. Journal of Community & Applied Social Psychology, 35(5), e70158. DOI: 10.1002/casp.70158
Lee, H., Xu, Y., Rana, M.R.I.* (2025). Value-Based Segmentation of Young Luxury Consumers in Fashion Non-Fungible Tokens (NFTs): Personal and Luxury Value Perspectives. Journal of Internet Commerce, 1-36. DOI: 10.1080/15332861.2025.2597426
Li, M., Cavender, R.*, & Lee, M. Y. (2025). Consumer awareness of fashion greenwashing: Insights from social media discussions. Sustainability, 17(7), 1–22.
Li, M., Kang, Y., & Cavender, R.* (Submitted November 2025). The influence of fashion greenwashing perceptions on Gen Z’s purchase intentions and information seeking intention: The moderating role of sustainability knowledge level. International Journal of Fashion Design, Technology and Education.
Liu, C.*, & Xia, S. (2025). Wearable technology for young children: A segmentation study of parental values and product feature preferences. International Textile and Apparel Association Annual Conference Proceedings, 82(1). https://doi.org/10.31274/itaa.21627
Vladimirova, K., Samie, Y., Maldini, I., Iran, S., Laitala, K., Henninger, C. E., Alosaimi, S. I., Drennan, K., Lam, H., Teixeira, A. L., & Jestratijevic, I.* (2024). Urban transitions toward sufficiency-oriented circular post-consumer textile economies. Nature Cities, 1–11.
Wei, N., Liu, C.*, & Qin, X. (2025). Research on digital restoration and evaluation of the Tang Dynasty women’s attire. Fashion Practice, 1–31. https://doi.org/10.1080/17569370.2025.2542179
Zhang, Y., & Liu, C.* (2025). Unveiling how consumers accept digital-only fashion: An empirical examination building upon the functional theory of attitudes. Journal of Electronic Business & Digital Economics, 4(1), 54–72. https://doi.org/10.1108/jebde-07-2024-0021
Zhang, Y., Liu, C.*, & Lang, C. (2025). How luxury fashion brands leverage TikTok to captivate young consumers: An exploratory investigation using video analytics. Journal of Marketing Analytics, 13(1), 128–144. https://doi.org/10.1057/s41270-023-00276-w
Zhang, Y., Liu, C.*, & Xia, S. (2025). Investigating young consumers’ acceptance of hemp fiber textiles and apparel: An analysis of partial least squares structural equation modeling. Research Journal of Textile and Apparel, 29(4), 999–1015. https://doi.org/10.1108/rjta-07-2024-0128
Zhang, Y., Liu, C.*, & Xia, S. (2025). From hype to value: Harnessing generative AI in fashion retailing from a technology–organization–environment perspective. Journal of Electronic Business & Digital Economics, 4(2), 203–219. https://doi.org/10.1108/jebde-11-2024-0042
Zhao, R., & Liu, C.* (2025). Consumer acceptance of digital product passports: The roles of technological awareness and value orientations. Sustainability, 17(23), 10878.
Rana, M.R.I.*, Lee, H. (2025). Pushed by Publicity, Guided by Influencers, and Driven by Consciousness: How Young Consumers Transition to Sustainable Fashion. International Textile and Apparel Association, St. Louis, MO.
Kim, J., Rana, M.R.I.*, Campbell, J. (2025). Role of Social Media in Plant-Based Food Adoption Among Young Consumers. International Food Marketing Research Symposium, Athens, Greece.
Rana, M.R.I.*, Lee, H. (2025). Understanding Consumer Shifts to Sustainable Fashion Consumption Through the Lens of Push Pull Mooring Theory. American Collegiate of Retailing Association Conference, Columbia, SC.
Grants aligned with Objective 1
Lee, J.* (Principal Investigator). (2025–2026). Understanding robustness, agility and integrity of cotton supply chain resilience. CALS/MAFES, Mississippi State University.
Momotaz, F., Lee, J.*, Kobia, C., Pattison, J., & Woodward, R. (2026). Development of collaborative student learning projects implementing cotton sustainability to create cotton-based smart high-performance products for healthcare applications. Cotton Incorporated Student Support Program.
Objective 2: Develop and Foster Academic and Industry Relationships
Bernardoni, J. M., Zhang, Y., & Liu, C.* (2025). Exploring learning experiences and effectiveness in generative AI-integrated fashion design: A connectivism-based learning approach. International Textile and Apparel Association Annual Conference Proceedings, 82(1). https://doi.org/10.31274/itaa.21925
Kobia, C. M., Lee, J.*, & Howell, W. (2025, June). Are students equipped? Exploring competency gaps due to the changing retail and fashion industry [Poster presentation]. American Association of Family and Consumer Sciences Annual Conference, Kansas City, MO.
Kobia, C. M., Lee, J.*, & Momotaz, F. (2025, November). Bridging the gap between theory and future readiness: Community-engaged learning (CEL) in visual merchandising [Poster presentation]. International Textile and Apparel Association Annual Conference, St. Louis, MO.
Lee, J.*, Momotaz, F., & Kobia, C. M. (2025, November). Adorned in tradition: A historical legacy of Choctaw wedding clothing [Oral presentation]. International Textile and Apparel Association Annual Conference, St. Louis, MO.
Lee, M. Y., Cavender, R.*, Jackson, V. P., Li, M., & Kang, Y. (Accepted December 2025). Women leadership in academia: Barriers, mentoring, and resiliency among the different ethnic groups. Mentoring & Tutoring: Partnership in Learning.
Li, M., Cavender, R.*, & Kang, Y. (2025). Consumer opinions on sustainable cotton: Insights from Reddit discussions. Journal of Textile Science & Fashion Technology, 12(1), 1–7.
Wu, J.*, Bye, E., & Kudrowitz, B. (Eds.). (2025). Fashion and play [Special issue]. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 17(2), 211–218.
Wu, J.*, Bye, E., & Kudrowitz, B. (2025). Editorial. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 17(2), 1–8. https://doi.org/10.1080/17569370.2025.2510060
Wu, Y., Liu, C.*, Liang, H., & Cui, R. (2025). Sustaining traditional clothing styles and cultural heritage: A multiple case analysis approach. Fashion Practice, 1–31. https://doi.org/10.1080/17569370.2024.2449342
Xia, S., Zhao, R., Liu, C.*, & Zhang, Y. (2025). Bridging generative AI and Jacquard knitwear design: Classroom exploration and evaluation. International Textile and Apparel Association Annual Conference Proceedings, 82(1).
Zhao, R., & Liu, C.* (2025). Diffusion of digital product passports: A focus on consumer knowledge and acceptance. International Textile and Apparel Association Annual Conference Proceedings, 82(1).
Zhao, R., Xia, S., & Liu, C.* (2025). Harnessing AI in fashion education: A systematic literature review and future directions. International Textile and Apparel Association Annual Conference Proceedings, 82(1). https://doi.org/10.31274/itaa.21434
Zhao, R., & Liu, C.* (2025). Optimizing 3D design systems for digital product passports and digital twins: A conceptual framework. International Textile and Apparel Association Annual Conference Proceedings, 82(1).
Rana, M.R.I.* (2025). When Global Goals Fail Local Lives: A Critical Study of the Gap Between Sustainable Development Goal Commitments and Garment Worker Realities. International Textile and Apparel Association, St. Louis, MO.
Franco, M., Goswami, S., Rana, M.R.I.* (2025). AI and Consumers for Fashion Sustainability. American Collegiate of Retailing Association Conference, Columbia, SC.
Objective 3: Develop Infrastructure to Support Research Collaboration
Jestratijevic, I.*, Taraz, R., & Couzen, J. (2025). Business as a force for good: Exploring B Corp business cases in the U.S. fashion industry through quadruple bottom line theory and mixed method approach. Sustainable Development, 1–18. https://doi.org/10.1002/sd.70555
Lee, J.*, & Karpova, E. (Final print review). Going global: The textile and apparel industry. Fairchild Books.
Morrison, T., & Shane-Nichols, A.* (2025, November). An experiential learning approach to creating a retail store [Conference presentation]. International Textile and Apparel Association Conference.
Fashion & AI x Policy Symposium. (2026, April 9–11). Fashion & AI x Policy Symposium [Symposium]. Louisiana State University. https://www.lsu.edu/agriculture/tam/fashionsymposium.php: Multi-institutional research collaboration initiative.
Mamun, M.A.A., Mahmud, M.H., Islam, M.T., Gomes, K., Rana, M.R.I.*, Tadesse, M.G. (2025). Towards Sustainability: A Bibliometric Study on Advances in Textile Research. Sustainability Nexus Forum, 33(8), 1-23. DOI: 10.1007/s00550-025-00568-y
Note. * NCCC65 Member