NCCC65: Indicators of Social Change in the Marketplace: Producers, Retailers and Consumers

(Multistate Research Coordinating Committee and Information Exchange Group)

Status: Active

Project Menu

SAES-422 Reports

Annual/Termination Reports:

[12/15/2021] [12/28/2022] [12/13/2023]

Date of Annual Report: 12/15/2021

Report Information

Annual Meeting Dates: 10/29/2021 - 10/29/2021
Period the Report Covers: 10/29/2020 - 10/29/2021

Participants

1. Elizabeth (Missy) Bye, Project Advisor
2. Laurie M. Apple, University of Arkansas
3. Ting Chi, Washington State University, Secretary
4. Debanjan Das, West Virginia University
5. Sonali Diddi, Colorado State University
6. Jana Hawley, University of North Texas
7. Cynthia Jasper, University of Wisconsin-Madison
8. Iva Jestratijevic, University of North Texas
9. Jill (Juyoung) Lee, Mississippi State University
10. Chuanlan Liu, Louisiana State University
11. Scarlett Wesley, University of Kentucky, Chair
12. JuanJuan Wu, University of Minnesota, Vice-Chair

Brief Summary of Minutes

1:45pm EST Zoom Code: 95510965897

Meeting called in session by Scarlett Wesley at 1:45pm EST followed with an overview of the agenda

Approval of 2020 minutes

Jana moved to approve the minutes as submitted. Juanjuan seconded the motion. Minutes were approved as submitted unanimously.

Old Business - Reports/Issues

Station Reports – Each participant did a station report and shared news at their departments and universities.

University of Kentucky

Back to Business as usual. All classes in person. Face masking required in building. One faculty retirement. Hiring an AP starting January 2022.

Moved to College of Ag, School to Department. Online graduate program grew from 10 to 40 students. Offering full online graduate program. A lot budget cut. online tuition, summer tuition money taken by the university. No TAs offered. looking for new provost.

University of Wisconsin-Madison

Back to business in-person, wearing facemask, a lot hiring, mainly in teaching faculty, 500 retailing majors growing, changed name from retailing to consumer and retail studies, everyone had pay cut during COVID-19, still struggling financially, chancellor will be the president of Northwestern, UWM will look for the new chancellor.

Colorado State University

University received a 37 million donation/gift for textiles science and museum, endowed chair position, spring or fall 2022, 3 positions available, graduate enrollment is growing and better than 5 years ago, no budget cut in the university, no pay cut for faculty, new president and new provost both are female, all courses in person, facemasking mandate in door, strategic transformation and planning, Sonali got bought out by the leadership program, Working with office of extension and community.

University of Arkansas

no furlough, 2% budget reduction, currently interim chancellor and look for new chancellor, interim chancellor is doing a good job. School has an interim director, reunifying the majors. Back to face to face. UAR is developing local partnership, such as Walmart. Provided incentives for student vaccination, NCSU and UAR are in Walmart’s the made in the USA for higher ed. Just had the first meeting.

West Virginia University

Had Furlough and some budget cut, no faculty line cut, no vaccination mandate, mask mandate in the classrooms, enrollment in graduate program is growing, got new design studio and textile lab, undergraduate program is declining 15% and are working on getting the students back. First time had all 7 faculty positions filled in the department in the College of Ag, The Dean is still learning about fashion.

University of Minnesota

Increased graduate enrollment, 98%-99% students fully vacated, 77% classes held in person, online option is limited, cluster hiring is ongoing in Design Justis, CSA will have annual conference in MN, Nov. 1 is the deadline, we can jointly submit the proposal to CSA conference, the data collection for restructuring plan in the college, more streamlined, financially viable in budget, pay cut last year and back to normal this year.

Restructuring is taking a lot attention and energy with uncertainties. Don’t see clear direction from restructuring. The college received a large grant for faculty and students supported financially to expand the interaction between design and community. Marilyn DeLong is retiring. Fashion and Symposiums is still happening, we are trying to encourage an online version.

Louisiana State University

A new president is making changes, the college is in a national search for a new Dean and VP of agriculture, fashion program in college of Ag lacks visibility, hiring a faculty in the department, no budget cut, salary increase in 2021 but budget is very tight, enrollment is flat, more merchandising majors, more minors, preparing TAPAC, she is conference chair for 2022 ACRA conference, 2020 was cancelled and 2021 was postponed to 2022, submission deadline is Nov. 30, 2021. ACRA conference will be on March 3-6 2022 in New Orleans.

Mississippi State University

Search for the college Dean, the program is doing well, the largest program in the school, we have 3 majors with 160 students, 8 master students, try to get another faculty position or an instructor position, to propose Ph.D. program. IFAI conference in Nashville TN for faculty and students supported by Cotton Inc.

University of North Texas

Full in person, no mask mandate, 70% faculty/staff vaccination rate, many in-person events, Iva got a grant for community, preparing accreditation, applying Ph.D. program again, 40+ students in the graduate program.

We were signed the downtown space before COVID-19, revenue natural for the space, back to normal, co-lab/retail store, co-licensing products, use the space for events, lecture series, black films festival.

The university is very big on DEI and is pushing DEI agenda hard, Structural change, had permission to hire a faculty position and a lecturer position, Jana is incoming chair board of family and consumer sciences APLU, interested in this leadership, reach out the your dean for this opportunity.

Washington State University

All courses back in person, facemasking mandate indoor, very high vaccination rate 97% students, all university employees mandated for vaccination by Oct. 18^th with few exemption for medical or religious reasons, 10% budget cut continues, likely to be permanent cut, no pay cut for faculty and staff, the undergraduate program enrollment is slightly dropped with about 200 students and graduate program enrollment is flat with about 15 students. We are searching for one faculty position. We are currently searching for a new college dean. Former Dean Andre Wright joined University of Oklahoma as the SVP and Provost. The university is greatly promoting DEI at all levels. We had AD for DEI in the college and formed DEI committees or reps at each department.

Update address/contact information
- No updates for any of the members

Updates on NCCC065 sponsored initiatives October 2020 – October 2021

ITAA workshop on Nov. 17^th 2020

Visible Thinking for a Data-Driven Experiential Ecosystem in a Disruptive Marketplace, 1:00-2:45 pm

Presenter: Tinsley Merrill, Co-Founder/CRO of PAIRR

Moderators: Ting Chi, Washington State University; Sonali Diddi, Colorado State University; Elena Karpova, University of North Carolina at Greensboro; Scarlett Wesley, University of Kentucky; and Juanjuan Wu, University of Minnesota

Juanjuan Wu presented an update on outcome of workshop

Overall, the workshop went very well. Topic was interesting and engaging resulting in meaningful discussion among attendees. Approx. 25-30 people attended. The feedback received from the attendees was very positive.

New Business – Reports/Issues/Plans

Report: NCRA Administrator – Missy Bye

NIFA has been dealing with the pandemic and move to Kansas City. Missy advocated for more visibility for Textiles and Apparel in conversations with NIFA. NIMSS membership renewal. You need to contact your AES for membership renewal.

Recruitment for new members:
- 18-20 members in NCCC65 is reasonable,
- some land grant institutions may be considered, e.g., UM, KSU MSU etc.
- programs in social sciences related areas (textiles, apparel),
- someone can contribute to the objectives
- increase the awareness of NCCC65 (recruiting part should be part of our workshops in ITAA; sending announcement to textile/apparel program/department heads in all land grant institutions)

Annual Report Due for NCCC65 28^th 2021.

Ob1. Address existing and emerging issues related to social change in the marketplace by: connecting those with mutual research interests, building research partnerships, and sharing and critiquing research ideas pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.

Ob2. Develop and foster academic and industry relationships by engaging in research dissemination, idea exchange, and trend identification to help find grant funding, encourage new areas of scholarship, and develop cross-disciplinary collaborations pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.

Ob3. Develop infrastructure (e.g., research groups, workshops, professional development opportunities) that can serve as a connector of scholars to varied projects (e.g., multi-state research projects, cross-disciplinary collaborations, and alternative information platforms), which facilitates the promotion of new collaborations, new methodologies, increased rigor, and impactful research pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.
- Topic 1: TECHNOLOGY
  - Propose a workshop for CSA. The application of virtual reality in fashion and retailing. Reaching out to SketchUp to demonstrate the use in classes e.g., visual merchandising class, fashion collection etc.
  - ACRA is another venue for this type of workshop as well.
  - The workshop can be a combination of pedagogy presentation and industry demon. We can collect the user data for paper.
- Topic 2: DEMOGRAPHIC CHANGES
  - Bring our experience to a big group of audiences. Local production to benefit local communities.
  - Develop a workshop for how to bring production to the local communities and how to affect students. More students are moving to skilled based.
  - Propose a workshop in ITAA focusing on production.
- Topic 3: SUSTAINABLE CONSUMPTION & PRODUCTION
  - Special topic session to get a panel for recruiting and how to work in a multi-state, cross-disciplinary project. Talk about how to join and collaborate in the multi-state projects. To gain a big picture, a big idea in the multi-state setting.
  - Invite the industry to talk about the trends. Since our next meeting is Denver, it is doable.
  - Bring the industry for the needs for research projects.
  - Nation-wide zoom meeting to create conversation between academics and the industry
  - How to be ready for the next move in the faculty career. Administrative leadership training, multiple state project experience.
Each group will synthesize their ideas and create a plan for things to do in the next year and send it to Chair. Chair can share with the group. Those who are interested in specific activities may participate.
1. Selection of next meeting?
Our next meeting will be in Denver, Colorado before the 2022 ITAA conference. ITAA conference in Denver is October 26-29, 2022. Ting will work with Sonali on scheduling the meeting and connecting with local industries.
1. Leadership updates and elections
2019-2020

            Chair: Scarlett Wesley (took over from Jana Hawley)
            Vice Chair: Elena Karpova (has now left the group)

            Secretary: Juanjuan Wu



2020-2021

            Chair: Scarlett Wesley

            Vice Chair: Juanjuan Wu

            Secretary: Ting Chi

2021-2022

            Chair: Scarlett Wesley

            Vice Chair: Juanjuan Wu

            Secretary: Ting Chi

2022-2023 [each term changed from two years to one year]

            Chair: Juanjuan Wu

            Vice Chair: Ting Chi

            Secretary: Sonali Diddi

Counselor: Scarlett Wesley

Accomplishments

3.1 ITAA Special Topics Session – November 2020 via Zoom    Title: Visible Thinking for a Data-Driven Experientail Ecosystem in a Disruptive Marketplace    Presenter: Tinsley Merrill, Co-Founder/CRO of PAIRR    Moderators: Ting Chi, Washington State University, USA; Sonali Diddi, Colorado State University, USA; Elena Karpova, University of North Carolina at Greensboro, USA; Scarlett Wesley, University of Kentucky, USA; and Juanjuan Wu, University of Minnesota, USA    Description: Using a “visible thinking” structure, this workshop, organized by the NCCC65, dove deep into data-driven business approaches (push vs. pull). The workshop started with a presentation from Tinsley Merrill, the Co-Founder and CRO of PAIRR, a successful innovative marketing business. Using PAIRR as an inspirational source, participants of the workshop engaged in practicing visible thinking strategy at their virtual "tables" to further investigate examples of data-driven businesses and compare their approaches to PAIRR’s “pull” marketing approach. The workshop moderators lead participants through a semi-structured visible thinking exercise mainly focusing on the pull vs. push data-driven approaches.    Participants: This workshop had 40 registered participants.

Publications

Publications: Chen Y, & Chi T. (2021). How does channel integration affect consumers’ selection of omni-channel shopping methods? an empirical study of U.S. consumers. Sustainability, 13(16), 8983-9012   Creighton, R., Jestratijevic, I., Lee, D. (2021). Sustainability Supplier Scorecard Assessment Tools: A Comparison Between Apparel Retailers. Journal of Global Fashion Marketing. Doi. 10.1080/20932685.2021.1987289 2.   Corovic E, Jestratijevic I. (2021). Assessing the Competitiveness of Serbian Textiles and Apparel Industry Exports Using RCA Index and TPI Indicators. Fibers & Textiles in Eastern Europe; 29, 4(148): 15-23. Doi: 10.5604/01.3001.0014.8226    Hawley, J.M. (2021) Right-Sized Consumption: Should Doughnut Economics Inform the Textile and Apparel Industry?  Journal of Textile Science Fashion and Technology. Open Access:  <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Firispublishers.com%2Fjtsft%2Fpdf%2FJTSFT.MS.ID.000707.pdf&data=04%7C01%7Cscwesl2%40uky.edu%7C9b23e9e22c2f45eeef7808d9bc121990%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637747608772448973%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=KAYd5iis5ycVmTXRQivHRzQsqbH6U6Qwc%2FrfreFJ2yg%3D&reserved=0">https://irispublishers.com/jtsft/pdf/JTSFT.MS.ID.000707.pdf</a>. [ISSN: 2641-192X] (Impact Factor: 0.549) DOI: 10.33552/JTSFT.2021.09.000707   Hawley, J. M. and Frater, J. (2021).  Honoring Artisanship over Skilled Labor: The Secret to Sustaining Indian Handloom. In Sustainability, Culture and Handloom. Gardetti, M.A. and Muthu, S. S. (Eds.)   Joo, B. R. & Wu, J. (2021). The impact of plus-size models in fashion advertisements: The mediation effect of brand warmth. Journal of Global Fashion Marketing, <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1080%2F20932685.2021.1905021&data=04%7C01%7Cscwesl2%40uky.edu%7C60ec973aebfa4997c4e908d9bcc1762a%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637748361981486679%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=voXVGGj3cXX0l8G%2BT7zC4xzHoXhyAbW7jtBzkQUs8Og%3D&reserved=0">https://doi.org/10.1080/20932685.2021.1905021</a>   Maldini, I., Iran, S., Laitala, K., Vittersø, G., Jestratijevic, I., Amaral, M., Vladimirova, K. (2021). Dress and the city: a comparative study of clothing and textiles environmental policy in six European cities. European Roundtable for Sustainable Consumption and Production, Conference 2021 Proceedings. <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.3217%2F978-3-85125-842-4-19&data=04%7C01%7Cscwesl2%40uky.edu%7C067ef49e43914d65324608d9bc205886%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637747669376293153%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=%2Bg4QPuKbodfRlK6zDeT7ZILjipvLGwrAHllVgrsh5hA%3D&reserved=0">https://doi.org/10.3217/978-3-85125-842-4-19</a>  McCoy L, Wang Y. T. & Chi T. (2021). Why is collaborative apparel consumption gaining popularity? an empirical study of US gen z consumers. Sustainability, 13(15), 8360-8378.   Wu, J., Song, S. & Whang, C. H. (2021). Personalize 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input. Information & Management, 58(4), <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1016%2Fj.im.2021.103461&data=04%7C01%7Cscwesl2%40uky.edu%7C60ec973aebfa4997c4e908d9bcc1762a%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637748361981486679%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=vV2%2BtbN86JD82ZKUHnzb9qV9qTS5b196%2BA3ARBJa5Vg%3D&reserved=0">https://doi.org/10.1016/j.im.2021.103461</a>   Wu, J., Joo, B.R., Sina, A.S., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail & Distribution Management, <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1108%2FIJRDM-08-2020-0298&data=04%7C01%7Cscwesl2%40uky.edu%7C60ec973aebfa4997c4e908d9bcc1762a%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637748361981486679%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=rEqFxFIXh55olaihL414hQH2Zs9pGpYkNJcavLytr%2Fk%3D&reserved=0">https://doi.org/10.1108/IJRDM-08-2020-0298</a>   Wu, J. (2021). Designing Fashion Relations? Looking Through the S-O-R Lens, in Delong, M., A. Asojo, S. Chu, T. Fisher, B. Hokanson, and C. Strohecker (eds.) Design: Thinking and Making at a Community-Engaged University (The College of Design Anniversary Compendium). Minneapolis and St. Paul, College of Design, UMN, MN. 117-125.   Wu, J. & Song, S.* (2020). Older adults’ online shopping continuance intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior. International Journal of Human-Computer Interaction, <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1080%2F10447318.2020.1861419&data=04%7C01%7Cscwesl2%40uky.edu%7C60ec973aebfa4997c4e908d9bcc1762a%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637748361981486679%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=akjAy6fVLHmJrxaGFmQEE5uUWKIxi6lLpBu5A19vXKY%3D&reserved=0">https://doi.org/10.1080/10447318.2020.1861419</a>   Wu, J. & Delong, M. (2021). Fashion and Aging special issue (ed.) of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 13(1).   Activities:   Jestratijevic, I. (2021). Sustainability in Fashion Industry- Open source book development grant. $10,000$ (Awarded Sept. 1)   Gam Hae Jin (PI), Jestratijevic, I. Mean Green Fix & Wear. (2021). Internal grant. Two workshops were organized during 2021.     Wu, J., CFDA and Columbus Fashion Council: Invited Panel Speaker.: Topic Sustainable Fashion. Columbus, Ohio.     Karpova, E., Jestratijevic, I., Lee, J., Wu, J. (2021, Nov.). An ethnographic study of collaborative consumption: Examining clothing swapping. 2021 International Textile and Apparel Association annual conference (virtual).    Wu, J., Wesley, S., Karpova, E., Chi, T., Diddi, S., & Bye, E. (2020, Nov.). Visible thinking for a data-driven experiential ecosystem in a disruptive marketplace. The 2020 International Textile and Apparel Association annual conference.   Wu, J. & Sina, A. (2021). Retail Design Experience Using Virtual Reality: New London Grocery Store Designs by Students in the Visual Merchandising Class. RM Rep. of the College of Design 15th Anniversary Open House Celebration, UMN, Minneaplis, MN.   Minnesota Agricultural Experiment Station Projects (Supports partial salary and graduate research assistant each year) Wu, J., Retail Virtual Reality Technology Adoption by and Applications for Aging Consumers in Minnesota, Oct. 2019 – Sept. 2022.   Wu, J., Designing and Building a Cooperative Food Model during an Extended Crisis, Regional Sustainable Development Partnerships, University of Minnesota Extension, MN, 2020-2021: $32,560 (including approx. $30,000 in-kind support from an outside funding institution; $1,850 directly allocated for our students and my travel), PI: Lacktorin, J. Partners: Wu, J., Dybsetter, A., Pesch, R., Linscheid, N., Ray, S.S., Olive, R.   Invited Lectures & Talks (presenters underlined) Wu, J. (2021, Nov.). Designing fashion relations in retail. 15th Anniversary Compendium Discussion Series: Design Process, College of Design, UMN, St. Paul, MN.   Wu, J. (2021, Jun. as a co-dialogist). KDI June 4 Exchange: Design Toolkits and Democratization, College of Design, MN.   Wu, J. (2021, Jan.). New Lond Food Coop store design, New London Food Coop membership, New London, MN.     Frattali, A., Ling, M.* & Chi, T. (2021). Live streaming ecommerce is transforming apparel shopping: a study of U.S. consumers. 2021 International Textile and Apparel Association (ITAA) annual meeting, Virtual Conference, November 3-6, 2021.    Chen, Y., McCracken V. & Chi, T. (2021). The impact of COVID-19 on apparel consumers' channel selections and omni-channel shopping behaviors. 2021 International Textile and Apparel Association (ITAA) annual meeting, Virtual Conference, November 3-6, 2021.

Impact Statements

Date of Annual Report: 12/28/2022

Report Information

Annual Meeting Dates: 10/23/2022 - 10/25/2022
Period the Report Covers: 10/30/2021 - 10/24/2022

Participants

1. Elizabeth (Missy) Bye, Project Advisor
2. Laurie M. Apple, University of Arkansas
3. Ting Chi, Washington State University, Vice-Chair
4. Sonali Diddi, Colorado State University, Secretary
5. Cynthia Jasper, University of Wisconsin-Madison (online)
6. Chuanlan Liu, Louisiana State University (online)
7. JuanJuan Wu, University of Minnesota, Chair
8. Iva Jestratijevic, University of North Texas (online)

Participants Attachment:

NCCC065 MemberList_Nov. 2022.docx

Brief Summary of Minutes

NCCC065 – 2022 Annual Meeting Minutes

Monday, October 24^th 1:30 – 5PM

Meeting Room: Capitol @Sheraton Denver Downtown Hotel

In attendance:

Elizabeth (Missy) Bye, Project Advisor

Laurie M. Apple, University of Arkansas

Ting Chi, Washington State University, Vice-Chair

Sonali Diddi, Colorado State University, Secretary

Cynthia Jasper, University of Wisconsin-Madison (online)

Chuanlan Liu, Louisiana State University (online)

JuanJuan Wu, University of Minnesota, Chair

Iva Jestratijevic, University of North Texas (online)

Absent:

Jill (Juyoung) Lee, Mississippi State University

Debanjan Das, West Virginia University

Scarlett Wesley, University of Kentucky

Meeting called in session by Juan at 1:30 PM MST followed with an overview of the agenda

Approval of 2021 minutes

Minutes were approved as submitted unanimously.

Old Business - Reports/Issues

Station Reports – Each participant did a station report and shared news at their departments and universities.

Update address/contact information – Jana Hawley - University of North Texas, Srikant Manchiraju – Florida State University are no longer members of the group

Updates on NCCC065 sponsored initiatives

Applications of virtual reality in fashion courses and museum exhibitions: Ideating together

Wu, J., Lee, J., Chi, T., & Liu, C. (2022, May). Applications of virtual reality in fashion courses and museum exhibitions: Ideating together. 48th Annual National Symposium of Costume Society of America. Minneapolis, MN.

Develop Retail Curriculum using Virtual Reality (VR) – SketchUp Teaching Panel and Workshop

Lee, J., Wu, J., Liu, C., & Chi, T. (2022, Mar.). Develop retail curriculum using virtual reality (VR) – SketchUp teaching panel and workshop. Annual Conference of American Collegiate Retailing Association, New Orleans, LA.

Guest Speaker: Chris Brashar, Visiting Professional Program Manager, Trimble.

New Business – Reports/Issues/Plans

Report: NCRA Administrator – Missy Bye

NIFA has moved to Kansas City. Missy advocated for more visibility for Textiles and Apparel in conversations with NIFA. Reminded members to update in the NIMSS portal for membership and for meeting authorization. You need to contact your AES for membership renewal.

Maybe helpful to invite USDA representative to next meeting to share insights on USDA funding priorities

Recruitment of new members:

The group brainstormed ways to recruit new members to the group.

Group’s membership is down from last year and has only 11 members + Advisor

Discussion on continued awareness of NCCC65 at ITAA for recruitment of members and activities that will elevate research rigor and foster stronger academic and industry relationships.

Members discussed a few options of land-grant universities, such as NC State U, SC State U, U of Cal. Oklahoma State U, U of Nebraska, Cornell U, U of Missouri, Virginia Tech

Alicia Chin – Director, Sustainability at Smartwool addressed the group and shared circular economy innovations at Smartwool. The group discussed ways of how this could be included in curriculum.

Brainstorm group activities that can connect with station events/symposia addressing our group objectives

Ob1. Address existing and emerging issues related to social change in the marketplace by: connecting those with mutual research interests, building research partnerships, and sharing and critiquing research ideas pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.

Colorado State University (Sonali) and University of Minnesota (Juan and Missy) are organizing Fashion and Circular Economy Symposium at CSU on April 14-15 at CSU, Fort Collins

Sonali (CSU) and Iva (UNT) are guest editors for Special Issue on Circular Economy in the Fashion Industry for Sustainability Journal with deadline for June 1 2023.

Ob2. Develop and foster academic and industry relationships by engaging in research dissemination, idea exchange, and trend identification to help find grant funding, encourage new areas of scholarship, and develop cross-disciplinary collaborations pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.

Based on industry presentations, the group discussed the importance of including industry interactions with the NCCC65 group to help design sessions and workshops.

Ob3. Develop infrastructure (e.g., research groups, workshops, professional development opportunities) that can serve as a connector of scholars to varied projects (e.g., multi-state research projects, cross-disciplinary collaborations, and alternative information platforms), which facilitates the promotion of new collaborations, new methodologies, increased rigor, and impactful research pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.

Sonali will submit Special Topics Session for ITAA 2023 titled “Role of multistate research groups in establishing collaborations, elevating scholarship, and developing innovative solutions.”

The group discussed future workshops that NCCC65 can lead could focus on Diversity, Equity, Inclusivity and Social Justice. Juan and Missy proposed connecting with Racism Untaught group that conducted workshop specifically around Design and student success. The group hopes to organize a workshop for textile and apparel scholars in 2023.

Site selection of next meeting: We will meet in Kansas City in 2023

Leadership updates and elections

Nominations for Secretary for 2022 – 23 was discussed. 2 nominations Iva (UNT) and Chuanlan (LSU) were received. President Juan sent an email ballot and Chuanlan will serve as Secretary for 2022-23.

Any other business

Leadership

2021-2022

Chair: Juanjuan Wu

Vice Chair: Ting Chi

Secretary: Sonali Diddi

2022-2023

Chair: Ting Chi

Vice Chair: Sonali Diddi

Secretary: Chuanlan Liu

Accomplishments

<ul> <li>Applications of virtual reality in fashion courses and museum exhibitions: Ideating together</li> </ul>   Wu, J., Lee, J., Chi, T., & Liu, C. (2022, May). Applications of virtual reality in fashion courses and museum exhibitions: Ideating together. 48th Annual National Symposium of Costume Society of America. Minneapolis, MN.   Impact:  Virtual Reality (VR) has re-emerged as a powerful tool in a variety of fields, such as medicine, architecture, tourism, real estate, retailing, and design. Going through the disruption of the global pandemic, the fashion industry is also inevitably faced with decisions regarding digitalization. Virtual and augmented reality technologies offer a new way and perspective to streamline and visualize processes of product development and presentation, working as an effective digital channel for growth. Not only can VR reduce costs in prototyping and experimentations of product presentation, but all ideas and directives can be instantaneously and easily shared across the supply chain’s various stakeholders including designer, merchandiser and pattern makers. VR environments can also greatly enhance users’ shopping or museum experiences.   The aims of this workshop are twofold; 1) to expose participants to the latest immersive VR applications for digitized museum collections, fashion merchandising course projects, and creations of the VR community at large; 2) engage participants in the ideation of how to best use VR to enhance teaching and research.   Twenty professors, museum curators, and graduate students from varous universities and institutions (e.g., Michigan State University, Virginia Tech, Kent State University, UCLA, Ohio State University, and Victoria and Albert Museum) across the country and the UK attended the workshop. The workshop started with an overview of VR applications. Then, participants were divided into focus groups to join one of the demonstrations, including VR museum exhibitions, visual merchandising and store design student projects using SketchUp, and Blu (an underwater VR experience developed by a digital media franchise). Paricipants viewed the demonstrations using Oculus Quest 2 headsets. After the hands-on demonstrations, participants discussed the ways that VR might best be used to enhance their teaching and research and then report back to the larger group.   The presenters were approached by a few attendees and they expressed their interests in VR or adoping a form of VR in their visual merchandising courses. Some also simply shared with us their appreciation for the inspiring experience. A faculty member from Georgia Southern University emailed us for sharing the PowerPoint slides with her.       <ul> <li> Develop Retail Curriculum using Virtual Reality (VR) – SketchUp Teaching Panel and Workshop</li> </ul>   Lee, J., Wu, J., Liu, C., & Chi, T. (2022, Mar.). Develop retail curriculum using virtual reality (VR) – SketchUp teaching panel and workshop. Annual Conference of American Collegiate Retailing Association, New Orleans, LA.   Guest Speaker: Chris Brashar, Visiting Professional Program Manager, Trimble.   Impact: This workshop provided a platform for 25 educators in the field of retailing (1) to understand the capabilities of a virtual reality software package SketchUp, and (2) to discuss ways to apply VR in retailing curriculum. The workshop provided an opportunity for educators of retailing to connect with an industry professional, who gave an overview and demonstration of how VR might be utilized as a digital tool for planning merchandising displays and visualize store design results.     <ul> <li>Conference Presentation</li> </ul> Jestratijevic, I., Sonali, D. (2022). Impact of COVID-19 pandemic on sustainable fashion consumption values among US Gen Z consumers: Implications for Marketers. ITAA, 2022.       <ul> <li>Peer-Reviewed Publication </li> </ul> Henninger, C.E, Joyner-Martinez, C, Iran; S., Diddi, S., Durrani, M., Iyer, K., Jestratijevic, I., McCormick, H., Niinimaki, K., Thangavelu, P., Sadílek, T., Sauerwein, M., Simek, P., Singh, R., Wallaschkowski, S. (2022). Fashion consumption during COVID-19: Comparative analysis of changing practices across nine countries and implications for sustainability. Cleaner and Responsible Consumption 5, 100056. DOI: 10.1016/j.clrc.2022.100056   Karpova, E., Jestratijevic, I., Lee, J. & Wu, J. (2022). An ethnographic study of collaborative fashion consumption: The case of temporary clothing swapping. Sustianability, 14(5), 2499. https://doi.org/10.3390/su14052499

Publications

Henninger, C.E, Joyner-Martinez, C, Iran; S., Diddi, S., Durrani, M., Iyer, K., Jestratijevic, I., McCormick, H., Niinimaki, K., Thangavelu, P., Sadílek, T., Sauerwein, M., Simek, P., Singh, R., Wallaschkowski, S. (2022). Fashion consumption during COVID-19: Comparative analysis of changing practices across nine countries and implications for sustainability. Cleaner and Responsible Consumption 5, 100056. DOI: 10.1016/j.clrc.2022.100056 Jestratijevic, I., Sonali, D. (2022). Impact of COVID-19 pandemic on sustainable fashion consumption values among US Gen Z consumers: Implications for Marketers. ITAA, 2022.   Karpova, E., Jestratijevic, I., Lee, J. & Wu, J. (2022). An ethnographic study of collaborative fashion consumption: The case of temporary clothing swapping. Sustianability, 14(5), 2499. https://doi.org/10.3390/su14052499 Lee, J., Wu, J., Liu, C., & Chi, T. (2022, Mar.). Develop retail curriculum using virtual reality (VR) – SketchUp teaching panel and workshop. Annual Conference of American Collegiate Retailing Association, New Orleans, LA. Wu, J., Lee, J., Chi, T., & Liu, C. (2022, May). Applications of virtual reality in fashion courses and museum exhibitions: Ideating together. 48th Annual National Symposium of Costume Society of America. Minneapolis, MN.

Impact Statements

The committee members also published two peer-reviewed articles on fashion consumption relating to sustainability

Date of Annual Report: 12/13/2023

Report Information

Annual Meeting Dates: 10/12/2023 - 10/14/2023
Period the Report Covers: 10/25/2022 - 10/11/2023

Participants

1. Elizabeth (Missy) Bye, University of Minnesota, current Administrative Advisor
2. Ting Chi, Washington State University, Chair, incoming Administrative Advisor
3. Sonali Diddi, Colorado State University, Vice Chair
4. Chuanlan Liu, Louisiana State University, Secretary
5. JuanJuan Wu, University of Minnesota
6. Laurie M. Apple, University of Arkansas (online)
7. Cynthia Jasper, University of Wisconsin-Madison (online)
8. Iva Jestratijevic, University of North Texas (online)
9. Jill (Juyoung) Lee, Mississippi State University (online)
10. Scarlett Wesley, University of Kentucky (online)
11. Li Zhao, University of Missouri (online)
12. Md. Rafiqul Islam Rana, University of South Carolina (online)

Participants Attachment:

NCCC065 MemberList Oct. 2023.docx

Brief Summary of Minutes

NCCC065 – 2023 Annual Meeting Minutes

Friday, October 13th 1:30 – 4:30 pm PDT

Meeting Site: Fibershed Conference Room, 14000 Pt. Reyes – Petaluma Rd., Point Reyes Station, CA

Zoom Link: https://wsu.zoom.us/j/98095963457?pwd=RWduOEgwMWVkYXhlSTM4azB1aFhTUT09 Meeting ID: 980 9596 3457 Passcode: 996980

In attendance:

6. Laurie M. Apple, University of Arkansas (online)
7. Cynthia Jasper, University of Wisconsin-Madison (online)
8. Iva Jestratijevic, University of North Texas (online)
9. Jill (Juyoung) Lee, Mississippi State University (online)
10. Scarlett Wesley, University of Kentucky (online)
11. Li Zhao, University of Missouri (online)
12. Md. Rafiqul Islam Rana, University of South Carolina (online)

Absent:
13. Debanjan Das, West Virginia University

Meeting called in session by Ting Chi at 1:30 PM PDT followed with an overview of the agenda.

Approval of 2022 minutes

Minutes were approved as submitted unanimously.

Old Business - Reports/Issues
Station Reports – Each participant did a station report and shared news at their departments and universities.

Update address/contact information – Li Zhao, University of Missouri, and Md. Rafiqul Islam Rana, University of South Carolina joined NCCC065 as new members

Updates on NCCC065 sponsored initiatives

1) Colorado State University (Sonali) organized Fashion and Circular Economy Symposium at CSU on April 14-15, 2023 at CSU, Fort Collins; JuanJuan Wu and Missy Bye (University of Minnesota) participated in the symposium.

2) Sonali (CSU) and Iva (UNT) were guest editors for Special Issue on Circular Economy in the Fashion Industry for Sustainability Journal with deadline for June 1 2023.

3) Industry interactions were implemented through funded projects, for instance Sonali received a Cotton Inc. Grant to conduct cases studies on domestic textile and apparel manufacturing. Ting received Walmart foundaiton grant for sustainable textiles and apparel production in the US.

4) Sonali (CSU) and Ting (WSU) submitted a proposal “Role of multistate research groups in establishing collaborations, elevating scholarship, and developing innovative solutions” for Special Topics Session in 2023 International Textile and Apparel Association (ITAA) annual meeting. The proposal was not selected by ITAA.

5) Juan and Missy proposed connecting with Racism Untaught group that conducted workshop specifically around Design and student success. The group planed to organize a workshop for textile and apparel scholars in 2023.

New Business – Reports/Issues/Plans

Advisor Report – Missy Bye

Missy reminded members to update in the NIMSS portal for membership and for meeting authorization. You need to contact your AES for membership amd membership renewal.

NIFA moved to Kansas City, NCCC065 tried to arrange a visit to NIFA as part of its annual meeting to advocate for more visibility for Textiles and Apparel in conversations with NIFA. However, NIFA employees were largely working remotely than in Kansas City. So physical visiting was not available or practical. Maybe helpful to invite USDA representative to next meeting to share insights on USDA funding priorities

Missy is stepping down from the NCCC065 administrative advisor position, and Ting Chi will replace her role to be the Administrative Advisor starting November 2023. Missey will keep serving the group as an advisory member.

Missy mentioned the deadline for the annual report submission (within 60 days after the annual meeting). The five-year renewal reports is due 2025.

Recruitment of new members

The group brainstormed ways to recruit new members to the group.

Currently, the Group’s membership include 13 members + administrative advisor

Discussion on continued awareness of NCCC065 at International Textile and Apparel Association (ITAA) for recruitment of members and activities that will elevate research rigor and foster stronger academic and industry relationships.

Members discussed a few options of land-grant universities, such as NC State U, SC State U, U of Cal. Oklahoma State U, U of Nebraska, Cornell U, Virginia Tech, and University of Wyoming.

Brainstorm group activities that can connect with station events/symposia addressing our group objectives.

Proposed to develop webinars to promote NCCC065 and its impact.

Site selection of 2024 meeting

We planned to meet in either Lexington, Kentucky or Long Beach, CA for 2024 annual meeting. The group will vote the site in early 2024.

Leadership updates and elections

2022-2023

Chair: Ting Chi

Vice Chair: Sonali Diddi

Secretary: Chuanlan Liu

2023-2024

Chair: Sonali Diddi

Vice Chair: Chuanlan Liu

Secretary: Jill (Juyoung) Lee

Accomplishments

1. Sketchup software was adopted in multiple member programs.  It enriches both design and merchandising curricula.  2. 3D design software was adopted in multiple member programs.  It enriches apparel design curriculum.   3. Fashion and Circular Economy Symposium was successfully held at Corolado State University on April 14-15, 2023. 4. Industry interactions were implemented through multiple funded projects in 2023. 5. The memberships were further expanded to include faculty representatives from University of Missouri and University of South Carolina.

Publications

Impact Statements

Promoted the awareness of social changes in the textile and apparel field.