WERA_OLD72: Agribusiness Scholarship Emphasizing Competitiveness

(Multistate Research Coordinating Committee and Information Exchange Group)

Status: Inactive/Terminating

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SAES-422 Reports

Annual/Termination Reports:

[09/22/2010] [02/06/2012] [04/25/2013] [09/04/2013] [12/14/2014]

Date of Annual Report: 09/22/2010

Report Information

Annual Meeting Dates: 06/12/2010 - 06/15/2010
Period the Report Covers: 10/01/2009 - 09/01/2010

Participants

Ira Altman, Southern Illinois University Carbondale; Kendra Arrington, Purdue University; Gregory Baker, Santa Clara University; Emine Bayar, University of Kentucky; Jennifer Bond, Colorado State University; Elicia L. Chaverest, Alabama A&M University; Duncan M. Chembezi, Alabama A&M University; Aubrey Chineu, University of Florida; Dennis Conley, University of Nebraska Lincoln; Frank Dooley, Purdue University; W. Scott Downey, Purdue University; Claudia Dumitrescu, Arizona State University; Thorsten Egelkraut, Oregon State University; Wes Harrison, Louisiana State University; Lindsey Higgins, Texas A&M University; Aaron Johnson, University of Idaho; Nathanial Joy, Texas A&M University; Phil Kenkel, Oklahoma State University; Wycliffe Kumwenda, University of Florida; Michael H. Lau, Sam Houston State University; Kerry Litzenberg, Texas A&M University; Tadayoshi Masuda, University of Illinois at Urbana Champaign; Eric Micheels, University of Illinois; Desmond Ng, Texas A&M University; William Nganje, Arizona State University; Lia Nogueira, University of Illinois; Brent Ross, Michigan State University; Forrest Stegelin, University of Georgia; Ruby Ward, Utah State University; John Wells, USDA Rural Development; Glen Whipple, University of Wyoming; Jared Wolfley, AgriNorthwest; Timothy Woods, University of Kentucky; Allen Wysocki, University of Florida; Pei Xu, New York State University at Morrisville.

Brief Summary of Minutes

Summary of Annual Meeting

Faculty and graduate students from twenty four universities, a USDA representative, an industry executive and representative participated in the 2010 WERA-72 annual meeting, held at Santa Clara University in the Leavey School of Business, June 13th-15th, 2010. The program agenda, business meeting agenda and treasurers report are attached in appendices A, B and C respectively.

The annual meeting featured an industry speaker, eight paper sessions and one panel discussion. In initiating this years annual meeting, Peter Thor, President of Bellisimo Foods, was this years invited industry speaker. His presentation, titled Emerging Agribusiness Issues for Research and Instruction, examined the strategic challenges raised by the increasing consolidation of the agribusiness industry. As agribusiness supply chains have been subject to increasing concentration over some time, such a topic is particularly relevant. His focus was on the distributional implications of concentration in which an emphasis on cost efficiencies in logistics is primary to their ability in competing with the larger and more established distributors, such as SYSCO foods.

In building upon the supply chain aspects of Peters presentation, a paper session titled Renewable Fuel Supply Chains followed. This included three paper presentations that were titled BioFuels, Energy Prices, and Supply Chains (University of Nebraska-Lincoln), The Effect of Ethanol on Transportation Flows and Modes (Purdue University), and Product Willingness and ability to Supply Biomass (Southern Illinois University Cabondale). Each of these presentations introduced various pricing, logistics and consumer related challenges of the alternative fuel market. The subsequent paper session on Agribusiness Economics and Strategy also continued with an alternative fuel theme. In particular, a paper titled, Economic, Marketing, Environmental and Financial Opportunities for Biogas Recovery Systems (University of Georgia) examined the financial and cost related factors impacting the economic viability of Biogas recovery systems. This session was then concluded by a presentation titled, Determinants of Biotechnology Product Performance: Absorptive Capacity and Alliances (Texas A&M University). In this presentation, product innovation has been attributed to biotechnology firms ability to not only assimilate external knowledge experiences, but also to manage different types of alliance partnership.

As agribusiness teaching has become increasingly recognized as an important component of agribusiness faculty responsibilities, a panel and paper session on teaching followed. Specifically, in building upon interest from last years meeting, these sessions focused on teaching tools and methods for Millennial students, with a distinct focus on the use of new teaching technologies. The subsequent paper sessions examined various other aspects of agribusiness that included cooperatives, agribusiness and market development in developing economies, and marketing strategies of local food products. The remaining session ended with current issues in agribusiness with a theme on food safety and traceability. For a full listing of paper sessions, please see Appendix A.

There are two notable distinction of this years annual meeting. Wes Harrison (former WERA-72, 2009 Chair) and Desmond Ng (WERA-72, 2010 Chair), have completed the coordination of a special issue titled the Pluralism of Agribusiness for the International Food and Agribusiness Management Review. We have completed our first round of the review process in which 10 paper proposals have been accepted and will be advanced into the next stage of the review process. We anticipate these papers will serve in not only highlighting the frontiers of agribusiness research but also outline some of the defining features of this field. This special issue thereby serves the broader goals of WERA-72 in advancing the research of agribusiness. Another distinction in this years meetings is that Greg Baker and Jessica Gagnon of Santa Clara University had coordinated this years winery tour of the Sonoma Valley. The Winery tour was well attended and received. The membership has expressed interest in continuing such activities in future meetings.

Minutes for the 2010 WERA-72 Annual Business Meeting

June 15th, 2010
Annual Meeting Dates: June 13-15, 2010
Lucas Hall, Santa Clara, CA

Chair: Dr. Desmond Ng
Vice Chair: Dr. Tim Woods
Secretary: Dr. Brent Ross
Treasurer: Brent Gloy (absent)

1. Desmond Ng called the business meeting to order at 4:45 pm on Monday, June 14th.

Old Business Items

2. Wes Harrison motioned to approve the minutes from the 2009 WERA-72 Business Meeting; seconded by Scott Downey.

3. Desmond Ng (on behalf of Brent Gloy) provided and distributed the 2010 Treasurers Report (see Appendix C). It was noted that a $6000 cash float will be needed for the Las Vegas meetings in 2011. Desmond further noted that the WERA-72 account will be moved from Cornell to Purdue in the coming year.

4. Three student travel scholarships were awarded. The recipients were introduced.

New Business Items

5. The dates for the 2011 meeting in Las Vegas (Excalibur) were discussed. Dates proposed included: June 6th-7th, June 9th-10th, and June 13th-14th. Al Wysocki motioned to have the meeting tentatively scheduled for June 13th-14th in Las Vegas; second by Wes Harrison and approved unanimously by membership.

6. The location for 2012 meetings was discussed. Desmond Ng noted that there was interest from IAMA to hold a joint conference in Las Vegas or Cancun. Several pros/cons were considered including the challenges of registration cost differences, potential scale economies in accommodation, and the established working relationship with Excalibur in Las Vegas. It was also suggested that new locations would provide opportunities to see other things on industry tours. Scott Downey expressed that Purdue would be interested in hosting the 2012 meetings. Aaron Johnson motioned that the 2012 meetings be held in West Lafayette, IN; Al Wysocki seconded the motion. The motion was passed unanimously by the membership.

7. Nominations for executive committee. Tim Woods will serve as Chair and Brent Ross as Vice-Chair in the coming year. Lia Nogueira and Lindsay Higgins were nominated for the open secretary position. The nominees were introduced. Lindsay Higgins was elected secretary by the membership.

8. Desmond Ng called the memberships attention to the Call for Papers for the IFAMR Special Issue on Agribusiness Pluralism. Wes Harrison encouraged members to participate and mentioned the consistency of the special issue with the mission of the WERA-72 group.

9. The membership was reminded to send a list of impact activities to Desmond Ng within 60 days after the 2010 annual meeting so that the measurable outcomes of the group could be reported in the annual report.

10. Eric Micheels motioned to adjourn the meeting; seconded by Brent Ross. Meeting adjourned.

Accomplishments

Presentations, and Awards " Ng, D., Salin, V., Jones, E. 2010. A Pluralistic View of the Economics and Management of Food Safety, IAMA 2010 Annual Meetings. "Ng, D. 2010. Determinants of Biotechnology Product Performance: Absorptive Capacity and Alliances, WERA-72 2010 Annual Meetings. "Ng, D. 2010. The Value of Strategic Alliances in the Biotechnology Industry, NARIS Network for Applied Research and Innovation in Sustainable Rural Development and Competitiveness Conference, Olds, Alberta. " Monteiro, N., I. Altman, Sajal Lahiri, Understanding The Link Between Ethanol Production and Food Prices, Presented at the VII International PENSA Conference, Sao Paulo, Brazil November, 26-28th, 2009. (Presenter N. Monteiro) " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study, Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman) " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman) Awards " Baker, G.A. a Fellow of the International Food and Agribusiness Management Association, 2009. Conley, Dennis M. Corn, Fuel Prices & the Distribution of Distillers Grains from Ethanol Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California. "Conley, Dennis M. U.S. Commodity Futures Trading Commission vs. Risk Management Service Company. Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California. Zeng,Y.C., Pei Xu, Yuanyuan Liu and Quentin Fong Do Safety Inspection and Eco-labeling Matter in Predicting Chinese Consumers Preferences for Seafood: Survey Results from Beijing, China? Chinese Economists Society, Annual Conference, selected paper presentation, June 19-21, 2010, Xianmen, China. "Shi Zheng, Pei Xu and Bei Cao Pricing Efficiency of Chinas Soybean Futures Market, selected paper presented at the Chinese Economic Development Forum, Department of Agricultural Economics, Purdue University, March 5, 2010. Awards " Xu, Pei, 2010 Outstanding Reviewer, the Emerald Literati Network Awards for Excellence 2010. " Micheels, E.T. and H.R. Gow. The Moderating Effects of Channel Trust and Commitment on Market Orientation, Value Discipline Clarity, and Firm Performance. IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010. " Ross, B.R. and Micheels, E.T. "The Effects of Entrepreneurial Orientation on Farm Performance: The Case of the Illinois Beef Industry." Paper Presented at WERA-72 Meetings, Santa Clara, CA, June 13-14, 2010. "Nogueira, L. Revenue and Welfare Effects of Sanitary and Phytosanitary Barriers to Trade on Apples." Selected Paper Session, AAEA Annual Meetings, July 2010. " Nogueira, L., "Food Import Refusals: Evidence from the European Union." Invited Session Paper, AAEA Annual Meetings, July 2010. " Nogueira, L., "Welfare Implications of Washington Wheat Breeding Programs." WERA-72 Annual Meeting, June 2010. " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" Invited Seminar Illinois State University, April 16th, 2010. " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" International Agricultural Trade Research Consortium Annual Meeting, December 2009. Awards " Micheels, E.T. Best Paper. 2010 IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010. Johnson, Aaron J. and Rodney Holcomb. "Expanding the Shepherd's Grain Brand: The Crossroads of Economics and Sustainability." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado. July 25-27, 2010. *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." Agribusiness and Economic Management Section Track Session: "The Nascent Bioeconomy for Industrial Markets: Green Goes from Plant Material to Spandex." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado, July 27, 2010. *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." 20th Annual World Symposium, International Food and Agribusiness Management Association, Boston, Massachusetts, June 19, 2010. * Johnson, Aaron J. and Scott Downey. "Transition of Sales Force from Sales Minded to Marketing Minded: Lessons for the Classroom." Western Education/Extension and Research Activities Committee on Agribusiness (WERA 72). Santa Clara, California. June 14, 2010. Johnson, Aaron J. Discussant. "Performance Implications of Sustainability Initiatives in Agri-Food Companies." Agribusiness Economics and Management Section Tract Session. Annual Meeting, Agricultural and Applied Economics Association. July 25-27, 2010. " Ng, D., Salin, V., Jones, E. 2010. A Pluralistic View of the Economics and Management of Food Safety, IAMA 2010 Annual Meetings. "Ng, D. 2010. Determinants of Biotechnology Product Performance: Absorptive Capacity and Alliances, WERA-72 2010 Annual Meetings. "Ng, D. 2010. The Value of Strategic Alliances in the Biotechnology Industry, NARIS Network for Applied Research and Innovation in Sustainable Rural Development and Competitiveness Conference, Olds, Alberta. " Monteiro, N., I. Altman, Sajal Lahiri, Understanding The Link Between Ethanol Production and Food Prices, Presented at the VII International PENSA Conference, Sao Paulo, Brazil November, 26-28th, 2009. (Presenter N. Monteiro) " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study, Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman) " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman) Awards " Baker, G.A. a Fellow of the International Food and Agribusiness Management Association, 2009. Conley, Dennis M. Corn, Fuel Prices & the Distribution of Distillers Grains from Ethanol Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California. "Conley, Dennis M. U.S. Commodity Futures Trading Commission vs. Risk Management Service Company. Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California. Zeng,Y.C., Pei Xu, Yuanyuan Liu and Quentin Fong Do Safety Inspection and Eco-labeling Matter in Predicting Chinese Consumers Preferences for Seafood: Survey Results from Beijing, China? Chinese Economists Society, Annual Conference, selected paper presentation, June 19-21, 2010, Xianmen, China. "Shi Zheng, Pei Xu and Bei Cao Pricing Efficiency of Chinas Soybean Futures Market, selected paper presented at the Chinese Economic Development Forum, Department of Agricultural Economics, Purdue University, March 5, 2010. Awards " Xu, Pei, 2010 Outstanding Reviewer, the Emerald Literati Network Awards for Excellence 2010. " Micheels, E.T. and H.R. Gow. The Moderating Effects of Channel Trust and Commitment on Market Orientation, Value Discipline Clarity, and Firm Performance. IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010. " Ross, B.R. and Micheels, E.T. "The Effects of Entrepreneurial Orientation on Farm Performance: The Case of the Illinois Beef Industry." Paper Presented at WERA-72 Meetings, Santa Clara, CA, June 13-14, 2010. "Nogueira, L. Revenue and Welfare Effects of Sanitary and Phytosanitary Barriers to Trade on Apples." Selected Paper Session, AAEA Annual Meetings, July 2010. " Nogueira, L., "Food Import Refusals: Evidence from the European Union." Invited Session Paper, AAEA Annual Meetings, July 2010. " Nogueira, L., "Welfare Implications of Washington Wheat Breeding Programs." WERA-72 Annual Meeting, June 2010. " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" Invited Seminar Illinois State University, April 16th, 2010. " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" International Agricultural Trade Research Consortium Annual Meeting, December 2009. Awards " Micheels, E.T. Best Paper. 2010 IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010. Johnson, Aaron J. and Rodney Holcomb. "Expanding the Shepherd's Grain Brand: The Crossroads of Economics and Sustainability." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado. July 25-27, 2010. *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." Agribusiness and Economic Management Section Track Session: "The Nascent Bioeconomy for Industrial Markets: Green Goes from Plant Material to Spandex." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado, July 27, 2010. *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." 20th Annual World Symposium, International Food and Agribusiness Management Association, Boston, Massachusetts, June 19, 2010. * Johnson, Aaron J. and Scott Downey. "Transition of Sales Force from Sales Minded to Marketing Minded: Lessons for the Classroom." Western Education/Extension and Research Activities Committee on Agribusiness (WERA 72). Santa Clara, California. June 14, 2010. Johnson, Aaron J. Discussant. "Performance Implications of Sustainability Initiatives in Agri-Food Companies." Agribusiness Economics and Management Section Tract Session. Annual Meeting, Agricultural and Applied Economics Association. July 25-27, 2010.

Publications

"Johnson, Aaron J., Heather C. Johnson, Stephen Devadoss, and John Foltz. (2010). "Strategic Group Analysis of U.S. Food Businesses Using the Two-Step Clustering Method." International Food and Agribusiness Management Review. Forthcoming. "Johnson, Aaron J., Thorsten Egelkraut, and Cyrus Grout. (2010). "Market Intelligence Utilization by Small Food Companies: An Application of Grounded Theory Method in Exploratory Research" Journal of Food Distribution Research. Forthcoming. "Johnson, Aaron J., Clay Dibrell and Eric Hansen. (2009). "Market Orientation and Innovativeness in Agribusiness: Impacts on Performance." Journal of Agribusiness.27(1/2): pp 85-106. " Novotorova, Nadezhda and Michael A. Mazzocco. Impact of Product Attribute Wording on Consumer Acceptance of Biotechnology Applications in Produce. Journal of Food Distribution Research. 40(3):91-104 (2009). " Elepu, Gabriel, and Michael A. Mazzocco. Consumer Segments in Urban and Suburban Farmers Markets. International Food and Agribusiness Management Review. 13(2): 1-18 (2010). " Micheels, E.T. and H.R. Gow. 2009. Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers International Food and Agribusiness Management Review. 12 (3): 127-152. " Micheels, E.T. 2010. Market Orientation in Production Agriculture. VDM Verlag Dr. Muller. "Xu, Pei, Shi Zheng, and Mesbah Motamed (2010) Perceived Risks and Safety Concerns about Fluid Milk Among Chinese College Students The journal of Agricultural Economics Czech, 56 (2):67-78. "Xu, Pei, Shi Zheng, and Song Zhou Family and Western Style Fast Food: Influences on Chinese College Students Dairy Consumption The Journal of Food Products Marketing, forthcoming, 2011, 17(1) "Nganje, W.E., C.J. Wachenheim, and W.C. Lesch. 2009. A Comparison between Perception of Risk and Willingness to Serve GM foods. Journal of Food Distribution Research 40(2), pp. 57-71. [Received the 2009 Food Distribution Research Society Presidential Award for Excellence in Research and Communications.] " Wachenheim, C.J. 2009. Final Exam Scores in Introductory Economics Courses: Effect of Course Delivery Method and Proctoring. Review of Agricultural Economics 31(3), pp. 640-652 Collins, Robert and Gregory A. Baker. 2009. Of Junk Food and Junk Science. International Food and Agribusiness Management Review. Volume 12, No. 3. Atkinson, R, D. Sanders, K. Jones, I. Altman. An Evaluation of Purebred Bull Pricing: Implications for Beef Herd Management. Journal of the American Society of Farm Managers. In Press. " Hambleton Heins, L., J. Beaulieu, I. Altman. The Effectiveness of Women's Agricultural Education Programs: A Survey from Annie's Project. Journal of Agricultural Education. In Press. " Altman, I and T. Johnson. Organization of the Current U.S. Biopower Industry: a Template for Future Bioenergy Industries. Biomass and Bioenergy. 33(5): 799-784. 2009. " Sanders, Dwight, I. Altman, Mark Manfredo, and Rachel Anderson. Using USDA Production Forecasts: Adjusting for Smoothing. Journal of the American Society of Farm Managers. 72(1): 134-142. 2009. Ng, D. and Goldsmith, P.G. 2010. Bio Energy Entry Timing from a Resource Based View and Organizational Ecology Perspective, International Food and Agribusiness Management Review, 13 (2): 69-100. "Ng, D., and Siebert, J. 2010. Toward Better Defining the Field of Agribusiness Management International Food and Agribusiness Management Review 12 (4): 1-20. "Ng, D, Westgren, R., and Sonka, S. 2009. Competitive Blind Spots in an Institutional Field Strategic Management Journal 30 (4): 349-269. (Lead Article)

Impact Statements

WERA-72 continues to link university research, teaching and extension faculty with government agency personnel and industry leaders. The program at the annual meeting once again included an invited speaker from industry. The WERA72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. Furthermore, as agribusiness continues to mature as a field, an important focus in its development is to maintain and develop teaching, research and extension activities that reflect the interest of agribusinesses. WERA-72 will continue to plays an important role in developing such a focus.
WERA72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. For instance, both Desmond Ng (2010 WERA Chair) and Wes Harrison (2009 WERA Chair) have been involved in coordinating the Agribusiness Research Forum; a forum to develop a critical mass of scholars to advance frontiers in agribusiness research. Some of the members in this forum are also members of WERA-72. In addition to help developing a critical mass of agribusiness research expertise, WERA-72 has been supportive of graduate student engagement in this field. To encourage greater graduate student engagement, three travel scholarships were offered for this years annual meeting.
WERA-72 continues maintain and further develop its electronic communication methods, regularly using the organizations listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. Past presentations have also been posted on the organizations webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through such communications, it improve the quality and quantity of agribusiness research, teaching and extension that is produced by participating members, as well as fostering integrated and multi-state projects among WERA72 participants.

Date of Annual Report: 02/06/2012

Report Information

Annual Meeting Dates: 06/12/2011 - 06/14/2011
Period the Report Covers: 10/01/2010 - 09/01/2011

Participants

Brief Summary of Minutes

Summary of Annual Meeting

Faculty and graduate students from twenty two universities, a USDA representative, and an industry executive participated in the 2011 WERA-72 annual meeting, held at the Excalibur Hotel in Las Vegas Nevada, June 12th-14th, 2011. The program agenda, business meeting agenda and treasurers report are attached in appendices A, B and C respectively.

The annual meeting featured an industry speaker, eight paper sessions and one panel discussion. The WERA-72 group hosted scientists with the S-1050 regional research project, Assessing the Consumer Behavior, Market Coordination and Performance of the Consumer-Oriented Fruit and Vegetable Sector. Two of the paper sessions were dedicated to joint agribusiness and produce supply chain issues. Mr. Jim Prevor, CEO and Editor-in Chief at Phoenix Media Network, was this years invited industry speaker. His presentation examined the growing retail grocery sector market power, increased demand for supply chain quality assurance and the implications for food firms in the economy. This was a particularly fitting presentation for the WERA-72 group while hosting the S-1050 group, as well.

The two S-1050 sessions followed Mr. Prevors presentation, including a total of six papers related to Issues in Produce Marketing Chains. The S-1050 group used the annual meeting forum to capture useful feedback from members of WERA-72 in preparation for publishing these titles in a special issue of the Journal of Agribusiness (Spring 2011 Volume 29.1).

A panel discussion followed focused on Framing and Delivering Agribusiness Extension/Outreach Programs. Faculty from five universities with significant extension appointments discussed their own programs and led interactions with the group regarding some of the issues, challenges, changes, and opportunities facing extension and agribusiness.

The subsequent paper session included three papers related to instruction in agribusiness. This session has always been of considerable value to WERA-72 attendees as most have teaching appointments. The papers addressed issues of performance evaluation, on-line learning advances, and incorporating student-driven learning objectives into agribusiness courses.

The business meeting was conducted along with a meeting of the executive officers. Details of the business meeting are presented in the attached appendix.

The second day included a full slate of research paper presentations. The first session focused on themes of Agribusiness Strategy, including two papers market orientation. There has been a long tradition in WERA-72 of linking the agribusiness research with the business strategy research that has emerged primarily in the business school.

The second paper session looked at two papers related to Global Agri-Food Industry Competitiveness. Many WERA-72 members have close links to the International Agribusiness Management Association and international research issues. These papers specifically included topics related to price transmission within the Ugandan coffee sector and market segmentation strategies within the Malaysian Halal broiler market.

The third paper session examined Alternative Agri-Food Production Models. Agribusiness and short supply chains continuously evolve and increase the need for economists to evaluate structure and competitiveness of smaller-scale enterprises and strategies for differentiation. These papers looked at small scale produce and pork operations both in terms of scale economies and in terms of seeking strategic position.

The fourth paper session involved papers targeted to the food and beverage markets. Both papers examined price behavior models one on cool climate wines (from the S-1050 group) and one involving energy drinks. The energy drinks paper had a particularly interesting twist involving strategies for involving students in upper-level marketing studies and doing field research.

The fifth research paper session involved two papers related to Agri-Food Policy and Market Analysis. The papers explored policy and market development issues within the Mexican avocado sub-sector and the U.S. apple industry.

Two paper presentations were provided by graduate students. WERA-72 continues to encourage graduate students interested in academic or research careers in agribusiness to not only attend, but participate in the annual meetings.

For a full listing of paper sessions, please see Appendix A.

Wes Harrison (former WERA-72, 2009 Chair) and Desmond Ng (WERA-72, 2010 Chair), have completed the coordination of a special issue titled the Pluralism of Agribusiness for the International Food and Agribusiness Management Review. We have completed our first round of the review process in which 10 paper proposals have been accepted and will be advanced into the next stage of the review process. We anticipate these papers will serve in not only highlighting the frontiers of agribusiness research but also outline some of the defining features of this field. This special issue thereby serves the broader goals of WERA-72 in advancing the research of agribusiness. Eight papers were published in the IFAMR in June 2011, including contributions from WERA-72 and IAMA members.

International Food and Agribusiness Management Review
Volume 14, Issue 5, 2011
The Scientific Pluralism of Agribusiness
A Special Issue on Theory and Practice
Editors; R. Wes Harrison and Desmond Ng

https://www.ifama.org/publications/journal/vol14/cmsdocs/EditorForward.pdf

Minutes for the 2011 WERA-72 Annual Business Meeting

June 13-14, 2010
Excalibur Hotel, Las Vegas, NV

2011 Executive Committee
Chair: Tim Woods, University of Kentucky
Vice Chair: Brent Ross, Michigan State University
Secretary: Lindsey Higgins, Texas A&M University
Communications Officers: Al Wysocki, University of Florida, wysocki@ufl.edu; Conrad Lyford, Texas Tech U., conrad.lyford@ttu.edu
Treasurer: Brent Gloy, Purdue University

Part 1: Monday, June 13th

Chair Tim Woods called the meeting to order at 5:14 pm with the Executive Board and 18 members in attendance. Lindsey Higgins, as secretary, is taking the minutes.

- Brent Gloy submitted the a copy of the treasurers report to each member in attendance.
o Brent reports that:
§ We are in a good / adequate financial position
§ Meeting expenses had to be prepaid
" One member said they were coming to the meeting, but backed out at the last minute without paying registration
§ Travel scholarship funds are now exhausted
" Six graduate students came to the meeting for free
§ Concern was raised about the expenses associated with next years meeting at Purdue (Vegas is an inexpensive meeting location)
§ Brent would also like to find someone to fill his position as Treasurer after five years in the position
o Ruby Ward moves to approve the treasurers report
§ Al Wysocki seconds the motion
§ Motion passes and the treasurers report is accepted as submitted
- Brent Gloy discusses the possibility of increasing the meeting registration fees for next years conference, indicating that $200 per person does not go very far and it is tough to provide a meeting with those fees
o Greg Baker suggests authorizing between $200 and $250 as meeting registration fees and makes a motion to move the decision to the Executive Board
§ Al Wysocki seconds the motion, but reminds the membership and board that the goal is not to raise the balance of the organization
" Brent points out that keeping money in the account is important to be able to fund conferences (since many expenses need to be prepaid)
" Al is concerned that the balance doesnt need to go too high
§ It is determined that the costs of having a meeting at Purdue need to be explored and should be communicated with the Executive Board and then setting the appropriate meeting registration fee
o Vote on moving power of setting the meeting registration fees to the Executive Board is taken and the vote passes
- Nominations for the secretary position will be taken tomorrow
o Kerry Litzenberg and Greg Baker to serve as the nominating committee, but self-nominations will also be accepted
o Kerry Litzenberg reminds the membership that this is a regional committee and that serving as a board member is a valuable thing to complete
- Tim Woods calls for further business and both the dates for next years meeting and the location for the 2013 meeting is brought up
o Dates for the 2012 meeting are determined as being June 24th through June 26th
§ Motion to accept the dates is made by Scott Downey and it is seconded by Forrest Stegelin
o Location for the 2013 meeting is brought up as a point of discussion
§ Ruby Ward is happy to host a meeting in Utah, however WAEA is having their meeting in Park City that same year
§ Vegas is suggested as a location and indicated as an inexpensive and easy place to host a meeting
" Vegas has previously been discussed as a location to have the meeting every other year and therefore, it was suggested that we continue with that plan and decide on having the 2013 meeting in Vegas
- Tim Woods asks for further business and seeing none, adjourns the meeting.

Part 2: Tuesday, June 14th

Chair Tim Woods called the meeting to order at 10:17 am with the Executive Board and 17 members in attendance. Lindsey Higgins, as secretary, is taking the minutes.

- The nominating committee is asked to report on the nominations for filling the treasurers position and for finding a new member of the Executive Board
o Kerry Litzenberg nominates Scott Downey to fill Brett Glorys position as Treasurer
§ Greg Baker seconds that nomination
§ A request is made for further nominations
§ No further nominations are made
§ A verbal vote was taken on making Scott Downey treasurer. The vote passes with no audible dissention.
- Kerry Litzenberg nominates Eric Micheels to fill the position of secretary on the Executive Board
o Greg Baker seconds that nomination
o A request is made for further nominations
o No further nominations are made
o A verbal vote was taken on making Eric Micheels as secretary. The vote passes with no audible dissention.
- A point of discussion is brought up that travel funds made available by former members have now been exhausted (Mark Musumba was the final graduate student to use the travel funds)

Accomplishments

Accomplishments (Organized by School) University of Florida Journal Articles: Stanton, John L., James B. Wiley and Ferdinand F. Wirth. 2011. Who are the Locavores? Journal of Consumer Marketing. (Accepted) John L. Stanton, James B. Wiley and Ferdinand Wirth. 2011. Marketing Contra to the Trend: Back to Basics. Romanian Distribution Committee Magazine, Scientific Review of the Romanian Distribution Committee, 4(4): 22-27. Wirth, Ferdinand F., John L. Stanton and James B. Wiley. 2011. The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown. Agricultural and Resource Economics Review, 40(1): 48-62. Clark, Jennifer L., Richard N. Weldon, Charles M. Adams and Ferdinand F. Wirth. 2010. Risk Assessment of a Shrimp Aquaculture Investment in Florida. Aquaculture Economics and Management, 14(4): 332357. Palma, Marco A., Ferdinand F. Wirth, Charles M. Adams, and Robert L. Degner. 2010. Market Preferences toward Farm-Raised Sturgeon in the Southeastern United States: A Conjoint Analysis. Aquaculture Economics and Management, 14(3): 235-253. Refereed Proceedings: Stanton, John, James Wiley and Ferdinand Wirth. 2010. Locavores: To Target or Not to Target. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference 2010, November 29 December 1, 2010, Christchurch, New Zealand. Non-refereed Publications: Wirth, Ferdinand F. 2011. Branding M.G. Kailis Exmouth Prawns. Case Study and Instructor Manual submitted to Enhancing Global Competitiveness of the U.S. Seafood Industry: Educational Case Studies in International Trade and Marketing. United States Department of Agriculture (USDA), Cooperative State Research, Education, and Extension Service (CSREES), International Science and Education Competitive Grants Program through Coastal Oregon Marine Experiment Station, Oregon State University. Wirth, Ferdinand F. 2010. Pennsylvania Dairy Industry Image Study: Consumer Attitudes about Dairy Farmers. Research Report presented to the PA Center for Dairy Excellence and the Mid-Atlantic Dairy Association, Philadelphia, Pennsylvania. July 15, 2010. Invited Papers and Presentations: Stanton, John. L. and Ferdinand F. Wirth. 2010. The Apple Opportunity Capitalizing on Consumer Preferences Regarding Organic vs. Local. Invited Presentation, New York Produce Show and Conference, New York, New York, November 10, 2010. Selected Presentations and Posters: Ferdinand F. Wirth, John L. Stanton, and James B. Wiley. 2010. Consumer Value for Organic versus Locally Grown. Selected poster presented at Economics of Local Food Markets, Northeastern Agricultural and Resource Economics Association Post-Conference Workshop, Atlantic City, New Jersey, June 15-16, 2010. Technical Presentations: Wirth, Ferdinand F., John L. Stanton and James B. Wiley. 2011. Pennsylvania Organic Apple Consumer Market Research Study. Presentation at HSB Research Forum, Haub School of Business, Saint Josephs University, Philadelphia, Pennsylvania, March 24, 2011. University of Illinois Urbana Champaign Publications: " Baylis, Kathy, Lia Nogueira and Kathryn Pace. 2011. Food Import Refusals: Evidence from the European Union. American Journal of Agricultural Economics, 93(2): 566-572. " Elepu, Gabriel, and Michael A. Mazzocco. Consumer Segments in Urban and Suburban Farmers Markets. International Food and Agribusiness Management Review. 13(2): 1-18 (2010). Conference Proceedings: " Busdieker, Nichole, Lia Nogueira, Hayri Onal and David Bullock. 2011. Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting Proceedings. Invited Presentations: " Tariff vs. Non-Tariff Barriers in Seafood Trade. Invited Seminar University of Kentucky, June 9th, 2011. Selected Paper Presentations: " Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2011, presented by Nichole Busdieker. " Tariff versus non-Tariff Barriers in Seafood Trade. International Agricultural Trade Research Consortium Annual Meeting, December 2010, with Kathryn Pace. " Trumping Tortillas: Substituting Away from Poverty. El Impacto de la Crisis sobre la Pobreza y la Desigualdad, Network of Inequality and Poverty, Mexican Chapter, October 2010, presented by Benjamin Wood. Selected Poster Presentations: " Food Import Refusals: Effects and Implications for Seafood Trade. Agricultural and Applied Economics Association Annual Meeting, Poster Tour, July 2011. " The Economic Impact of New Technology Use in the US Apple Industry. Agricultural and Applied Economics Association Annual Meeting, Poster, July 2011, with Nichole Busdieker. University of Kentucky Woods, T., J. Schieffer, and S. Saghaian. (2011). Winery Integration Strategies in the MidSouth and MidAtlantic States. Journal of Agribusiness, 29(1):83-95. Zheng1, Z. and S. Saghaian. (2011). Time Series Analysis of U.S. Pistachios Export Demand in North America. Journal of Food Distribution Research, 42 (1): 124-129. Najarzadeh, R., R. Rezagholizadeh, S. Saghaian, M. Reed, and M. Aghayie. (2011). The Impact of Trade Liberalization on Persian Rugs: A Policy Analysis Matrix Approach. Journal of Food Distribution Research, 42 (1): 91-95. Staley, D. and S. Saghaian. (2011). Government Policy and Ethanol, What does the future hold? Journal of Food Distribution Research, 42 (1): 111-115. Najarzadeh, R. M. Reed, S. Saghaian, M. Aghayie, and R. Rezagholizadeh. (2011). A Study of Irans Comparative Costs in Saffron. Journal of International Agricultural Trade and Development, 5(1): 1-10. Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011 Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment forthcoming in European Review of Agricultural Economics, doi: 10.1093/erae/jbr039 Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011. Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011. Published Abstracts: Babool, A.I. and S. Saghaian. (2011). The Recession and its Impact on Foreign Direct Investment Flows into the Food System of Less Developed Countries. Journal of Agricultural and Applied Economics. 43, 3 (August), 508. Louisiana State University Journal Publications Gunderson, Michael A., Joshua D. Detre, Christine A. Wilson, and Brian C. Briggeman, Ag Lending: The Next Generation, Agricultural Finance Review. Vol. 71, No. 3, 2011 (280-294). Detre, Joshua D., and Michael A. Gunderson, "The Triple Bottom Line: What is the Short Run Impact on the Returns to Agribusiness Stocks," International Food and Agribusiness Management Review. Vol. 14, No. 4, 2011 (165-178). Detre, Joshua D., Aaron J. Johnson, and Allen W. Gray, " Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain," International Food and Agribusiness Management Review. Vol. 14, No. 2, 2011 (17-34). Paper Presentations Darby, Paul, Tyler B. Mark, Joshua D. Detre, and Michael Salassi, Advanced Biofuel Production in Louisiana Sugar Mills: an Application of Real Options Analysis Agricultural and Applied Economics Association and Northeastern Agricultural Economics and Resource Association Joint Annual Meeting (Pittsburg, PA; July 2426, 2011). Detre, Joshua D., Michael A Gunderson, Whitney Oliver Peake, and Frank J. Dooley, Assistant to Associate: What Is Required to Get Promoted, An International Survey Agricultural and Applied Economics Association and Northeastern Agricultural Economics and Resource Association Joint Annual Meeting (Pittsburg, PA; July 2426, 2011). Michigan State University Ross. R. B. 2011. Entrepreneurial Behavior in Agri-Food Supply Chains: The Role of Supply Chain Partners. Journal of Chain and Network Science 11(1): 19-30. Rich, K.M., R.B. Ross, D. Baker, & A. Negassa. 2011. Quantifying value chain analysis in the context of livestock systems in developing countries. Food Policy 36(2): 214-222. University of Nebraska-Lincoln Dennis M. Conley, U.S. Commodity Futures Trading Commission vs. Marketing Advisory Services, Inc.: A Case Study, International Food and Agribusiness Management Review, Volume 14, Issue 3, 2011 North Dakota State University Saleem Shaik and Miljkovic, Dragan: The Impact of Trade Openness on Technical Efficiency in U.S. Agriculture, Journal of International Agricultural Trade and Development (2011), 7(2). Rimal, Arbindra, Dragan Miljkovic, and Won Kee Moon: Self-Efficacy as a Mediator of the Relationship between Dietary Knowledge and Behavior, Journal of Food Distribution Research (2011), XLII(3). Miljkovic, Dragan and Renan Zhuang: The Exchange Rate Pass-through into Import Prices: The Case of Japanese Meat Imports, Applied Economics (2011), 43(26): 3745-3754. Miljkovic, Dragan: The Rationale for the Importance of the Rational Choice Theory in Contemporary Economics, Journal of Ideology (2011), 33 (http://www.lsus.edu/offices-and-services/community-outreach/the-journal-of-ideology). Miljkovic, Dragan and William W. Wilson: The Impact of Emergence of Chinese International Corn Markets on Chinese and U.S. Corn Prices, Applied Economics Letters (2011), 18: 449-454. Serfling, Matt and Dragan Miljkovic: Time Series Analysis of The Relationships among (Macro) Economic Variables, The Dividend Yield and The Price Level of The S&P 500 Index, Applied Financial Economics (2011), 21: 1117-1134. Nganje, William, Dragan Miljkovic, and Elvis Ndembe: Offsetting Behavior and the Benefits of Food Safety Policies in Vegetable Preparation and Consumption, Agribusiness: An International Journal (2010), 26(4): 557-572. Jin, Hyun and Dragan Miljkovic: Test for Multiple Structural Changes in Relative Farm Prices, Applied Economics (2010), 42: 3253-3265. Shaik, Saleem, and Dragan Miljkovic: Nature of Dynamic Relationships between Farm Real Estate Values and Federal Farm Program Payments, Journal of Agricultural and Resource Economics (2010), 35(1): 153-168. Lambert, David, and Dragan Miljkovic: The Sources of Variability in U.S. Food Prices, Journal of Policy Modeling (2010), 32(2): 210-222. Miljkovic, Dragan and Cary Effertz: Analyzing Consumer Behavior and the Demand for Broilers: A Reference Point Approach, British Food Journal (2010), 112(1): 32-43. Conference presentations: Wilson, William and Dragan Miljkovic: Dynamic Inter-relationships in Hard Wheat Basis Markets, NCCC-134 Annual Meetings, April 18-19, 2011, St. Louis, MO. Miljkovic, Dragan, Saleem Shaik, and Dane Braun: The Impact of Ethanol Policies on Livestock Production, SAEA Annual Meetings, February 6-8, 2011, Corpus Christi, TX. Miljkovic, Dragan, Anais Liogier, Saleem Shaik, and Silvia Miranda: Globalization and Obesity, 30 Annual IATRC Meeting, December 12-14, 2010, Berkeley, CA. Miljkovic, Dragan and Saleem Shaik: The Impact of Trade Openness on Technical Efficiency in U.S. Agriculture, SAEA Annual Meetings, February 7-9, 2010, Orlando, FL. University of California Santa Clara Porter, Justin K., Gregory A. Baker, and Narendra Agrawal. 2011. "The U.S. Produce Traceability Initiative: Analysis, Evaluation, and Recommendations." International Food and Agribusiness Management Review, 14:3. (PRJ, S) Rodrigues, Jon and Gregory A. Baker. Forthcoming. "Grameen Danone Foods Limited (GDF)." International Food and Agribusiness Management Review. Forthcoming. (PRJ, L) Southern Illinois State University Sanders, Dwight, Ira Altman, and Gary Apgar. Determinants of Profitability in Niche Swine Production. Journal of the American Society of Farm Managers and Rural Appraisers. 2012. In Press. Texas A&M University Publications Ng, D. 2011. Thinking Outside the Box: An Absorptive Capacity approach to the product development process, International Food and Agribusiness Management Review, 14, 3, 67-94. Ng, D. 2011. Absorptive link: an absorptive capacity and alliance approach to Biotechnology product success, Journal of Chain and Network Science, 11, 1: 31-47

Publications

Stanton, John L., James B. Wiley and Ferdinand F. Wirth. 2011. Who are the Locavores? Journal of Consumer Marketing. (Accepted) John L. Stanton, James B. Wiley and Ferdinand Wirth. 2011. Marketing Contra to the Trend: Back to Basics. Romanian Distribution Committee Magazine, Scientific Review of the Romanian Distribution Committee, 4(4): 22-27. Wirth, Ferdinand F., John L. Stanton and James B. Wiley. 2011. The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown. Agricultural and Resource Economics Review, 40(1): 48-62. Clark, Jennifer L., Richard N. Weldon, Charles M. Adams and Ferdinand F. Wirth. 2010. Risk Assessment of a Shrimp Aquaculture Investment in Florida. Aquaculture Economics and Management, 14(4): 332357. Palma, Marco A., Ferdinand F. Wirth, Charles M. Adams, and Robert L. Degner. 2010. Market Preferences toward Farm-Raised Sturgeon in the Southeastern United States: A Conjoint Analysis. Aquaculture Economics and Management, 14(3): 235-253. Refereed Proceedings: Stanton, John, James Wiley and Ferdinand Wirth. 2010. Locavores: To Target or Not to Target. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference 2010, November 29 December 1, 2010, Christchurch, New Zealand. Wirth, Ferdinand F. 2011. Branding M.G. Kailis Exmouth Prawns. Case Study and Instructor Manual submitted to Enhancing Global Competitiveness of the U.S. Seafood Industry: Educational Case Studies in International Trade and Marketing. United States Department of Agriculture (USDA), Cooperative State Research, Education, and Extension Service (CSREES), International Science and Education Competitive Grants Program through Coastal Oregon Marine Experiment Station, Oregon State University. Wirth, Ferdinand F. 2010. Pennsylvania Dairy Industry Image Study: Consumer Attitudes about Dairy Farmers. Research Report presented to the PA Center for Dairy Excellence and the Mid-Atlantic Dairy Association, Philadelphia, Pennsylvania. July 15, 2010. " Baylis, Kathy, Lia Nogueira and Kathryn Pace. 2011. Food Import Refusals: Evidence from the European Union. American Journal of Agricultural Economics, 93(2): 566-572. " Elepu, Gabriel, and Michael A. Mazzocco. Consumer Segments in Urban and Suburban Farmers Markets. International Food and Agribusiness Management Review. 13(2): 1-18 (2010). . Busdieker, Nichole, Lia Nogueira, Hayri Onal and David Bullock. 2011. Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting Proceedings. Invited Presentations: " Trumping Tortillas: Substituting Away from Poverty. El Impacto de la Crisis sobre la Pobreza y la Desigualdad, Network of Inequality and Poverty, Mexican Chapter, October 2010, presented by Benjamin Wood. Woods, T., J. Schieffer, and S. Saghaian. (2011). Winery Integration Strategies in the MidSouth and MidAtlantic States. Journal of Agribusiness, 29(1):83-95. Zheng1, Z. and S. Saghaian. (2011). Time Series Analysis of U.S. Pistachios Export Demand in North America. Journal of Food Distribution Research, 42 (1): 124-129. Najarzadeh, R., R. Rezagholizadeh, S. Saghaian, M. Reed, and M. Aghayie. (2011). The Impact of Trade Liberalization on Persian Rugs: A Policy Analysis Matrix Approach. Journal of Food Distribution Research, 42 (1): 91-95. Staley, D. and S. Saghaian. (2011). Government Policy and Ethanol, What does the future hold? Journal of Food Distribution Research, 42 (1): 111-115. Najarzadeh, R. M. Reed, S. Saghaian, M. Aghayie, and R. Rezagholizadeh. (2011). A Study of Irans Comparative Costs in Saffron. Journal of International Agricultural Trade and Development, 5(1): 1-10. Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011 Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment forthcoming in European Review of Agricultural Economics, doi: 10.1093/erae/jbr039 Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011. Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011. Babool, A.I. and S. Saghaian. (2011). The Recession and its Impact on Foreign Direct Investment Flows into the Food System of Less Developed Countries. Journal of Agricultural and Applied Economics. 43, 3 (August), 508. Gunderson, Michael A., Joshua D. Detre, Christine A. Wilson, and Brian C. Briggeman, Ag Lending: The Next Generation, Agricultural Finance Review. Vol. 71, No. 3, 2011 (280-294). Detre, Joshua D., and Michael A. Gunderson, "The Triple Bottom Line: What is the Short Run Impact on the Returns to Agribusiness Stocks," International Food and Agribusiness Management Review. Vol. 14, No. 4, 2011 (165-178). Detre, Joshua D., Aaron J. Johnson, and Allen W. Gray, " Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain," International Food and Agribusiness Management Review. Vol. 14, No. 2, 2011 (17-34). Ross. R. B. 2011. Entrepreneurial Behavior in Agri-Food Supply Chains: The Role of Supply Chain Partners. Journal of Chain and Network Science 11(1): 19-30. Rich, K.M., R.B. Ross, D. Baker, & A. Negassa. 2011. Quantifying value chain analysis in the context of livestock systems in developing countries. Food Policy 36(2): 214-222. University of Nebraska-Lincoln Dennis M. Conley, U.S. Commodity Futures Trading Commission vs. Marketing Advisory Services, Inc.: A Case Study, International Food and Agribusiness Management Review, Volume 14, Issue 3, 2011 Saleem Shaik and Miljkovic, Dragan: The Impact of Trade Openness on Technical Efficiency in U.S. Agriculture, Journal of International Agricultural Trade and Development (2011), 7(2). Rimal, Arbindra, Dragan Miljkovic, and Won Kee Moon: Self-Efficacy as a Mediator of the Relationship between Dietary Knowledge and Behavior, Journal of Food Distribution Research (2011), XLII(3). Miljkovic, Dragan and Renan Zhuang: The Exchange Rate Pass-through into Import Prices: The Case of Japanese Meat Imports, Applied Economics (2011), 43(26): 3745-3754. Miljkovic, Dragan: The Rationale for the Importance of the Rational Choice Theory in Contemporary Economics, Journal of Ideology (2011), 33 (http://www.lsus.edu/offices-and-services/community-outreach/the-journal-of-ideology). Miljkovic, Dragan and William W. Wilson: The Impact of Emergence of Chinese International Corn Markets on Chinese and U.S. Corn Prices, Applied Economics Letters (2011), 18: 449-454. Serfling, Matt and Dragan Miljkovic: Time Series Analysis of The Relationships among (Macro) Economic Variables, The Dividend Yield and The Price Level of The S&P 500 Index, Applied Financial Economics (2011), 21: 1117-1134. Nganje, William, Dragan Miljkovic, and Elvis Ndembe: Offsetting Behavior and the Benefits of Food Safety Policies in Vegetable Preparation and Consumption, Agribusiness: An International Journal (2010), 26(4): 557-572. Jin, Hyun and Dragan Miljkovic: Test for Multiple Structural Changes in Relative Farm Prices, Applied Economics (2010), 42: 3253-3265. Shaik, Saleem, and Dragan Miljkovic: Nature of Dynamic Relationships between Farm Real Estate Values and Federal Farm Program Payments, Journal of Agricultural and Resource Economics (2010), 35(1): 153-168. Lambert, David, and Dragan Miljkovic: The Sources of Variability in U.S. Food Prices, Journal of Policy Modeling (2010), 32(2): 210-222. Miljkovic, Dragan and Cary Effertz: Analyzing Consumer Behavior and the Demand for Broilers: A Reference Point Approach, British Food Journal (2010), 112(1): 32-43. Porter, Justin K., Gregory A. Baker, and Narendra Agrawal. 2011. "The U.S. Produce Traceability Initiative: Analysis, Evaluation, and Recommendations." International Food and Agribusiness Management Review, 14:3. (PRJ, S) Rodrigues, Jon and Gregory A. Baker. Forthcoming. "Grameen Danone Foods Limited (GDF)." International Food and Agribusiness Management Review. Forthcoming. (PRJ, L) Sanders, Dwight, Ira Altman, and Gary Apgar. Determinants of Profitability in Niche Swine Production. Journal of the American Society of Farm Managers and Rural Appraisers. 2012. In Press. Ng, D. 2011. Thinking Outside the Box: An Absorptive Capacity approach to the product development process, International Food and Agribusiness Management Review, 14, 3, 67-94. Ng, D. 2011. Absorptive link: an absorptive capacity and alliance approach to Biotechnology product success, Journal of Chain and Network Science, 11, 1: 31-47

Impact Statements

WERA-72 continues to link university research, teaching and extension faculty with government agency personnel and industry leaders. The program at the annual meeting once again included an invited speaker from industry. The WERA-72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. Furthermore, as agribusiness continues to mature as a field, an important focus in its development is to maintain and develop teaching, research and extension activities that reflect the interest of agribusinesses. WERA-72 will continue to plays an important role in developing such a focus.
As there are few departments that hold a significant concentration of agribusiness faculty, the coordination and communication of agribusiness faculty interests is thereby of importance. WERA-72 continues maintain and further develop its electronic communication methods, regularly using the organizations listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. Past presentations have also been posted on the organizations webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through such communications, it improve the quality and quantity of agribusiness research, teaching and extension that is produced by participating members, as well as fostering integrated and multi-state projects among WERA-72 participants.
WERA-72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. WERA continues to be a critical focal point around the academic relationships to agribusiness. Linkages with other regional research projects (such as S-1050), academic associations (AAEA, IAMA, Food Distribution Research Society), and industry have led to very fruitful collaborations. In addition to help developing a critical mass of agribusiness dialogue and research expertise, WERA-72 has been supportive of graduate student engagement in this field. To encourage greater graduate student engagement, two travel scholarships were offered for this years annual meeting.

Date of Annual Report: 04/25/2013

Report Information

Annual Meeting Dates: 06/24/2012 - 06/26/2012
Period the Report Covers: 10/01/2012 - 09/01/2012

Participants

Participants:
Last Name First Name University
Adamson Bill South Dakota State University
Alexander Corrine Purdue University
Baker Greg Santa Clara Univeristy
Busdieker Nichole University of Illinois
Diebel Penny Oregon State University
Downey Scott Purdue University
Gunderson Michael University of Florida
Higgins Lindsey Cal Poly, San Luis Obispo
Johnson Aaron University of Idaho
Lyford Conrad Texas Tech University
Miljkovic Dragan North Dakota State University
Nogueira Lia University of Illinois
Perry Greg Colorado State University
Ratterman Drew Dow AgroSciences
Ross Brent Michigan State University
Signorini Guilherme Michigan State University
Stegelin Forrest University of Georgia
Watson Jonathan Adam University of Florida
Whipple Glen D. University of Wyoming Extension
Williamson Sara University of Kentucky
Wilson Norbert Auburn University
Wolf Marianne McGarry California Polytechnic State University
Wolf Mitch California Polytechnic State University
Wysocki Al University of Florida
Yeboah Anthony North Carolina A&T State University

Brief Summary of Minutes

Summary of Annual Meeting
Faculty and graduate students from twenty universities, a USDA representative, and an industry executive participated in the 2012 WERA-72 annual meeting, held at Purdue University, June 24th-26th, 2012. The program agenda, business meeting agenda and treasurers report are attached in appendices A, B and C respectively.
Prior to the start of the annual meeting, a pre-conference tour of Fair Oaks Farms (www.fofarms.com) was arranged. Fair Oaks is owned and operated by a group of dairy farming families and is one of the largest dairy operations in the U.S. In addition to the large dairy operation, Fair Oaks also gave the membership an opportunity to explore an alternative agricultural business model that has integrates agricultural production, food processing, education, tourism, and retail in its operations. This tour was attended by 10 WERA-72 members. Following the Fair Oaks Farms Tour, the WERA-72 was invited for an opening reception hosted by the Dean of the College of Agriculture at Purdue University, Jay Akridge.
The annual meeting featured an industry speaker, 5 paper sessions and 2 panel discussions. Drew Ratterman, Market Sell Workforce Leader at Dow AgroSciences was this years invited industry speaker. His presentation examined the current and future deficit of human capital in the agribusiness sector and the implications for agribusiness firms and the economy. His presentation specifically highlighted the challenges that input sector companies have in recruiting new talent, the current and future needs for human capital development, and firm strategies that are being implemented to address these challenges and needs. This was a particularly fitting presentation for the WERA-72 group since the annual meeting was scheduled to precede the Agribusiness Learning Outcomes Meeting.
Following Mr. Rattermans presentation, meeting participants broke out into small groups to discuss that state of agribusiness education and human capital development. The purpose of the discussion groups was also to generate ideas on how agribusiness education could respond to meet the needs of industry. Each group then reported back to the entire group and Mr. Ratterman provided his reaction to the human capital development ideas that were presented. In general, this new format for the meeting was well received and participation was vigorous as many of the membership have teaching appointments at their respective home institutions.
The first paper session was scheduled next. This session included 2 papers related to Produce and Local Food Markets. The papers addressed issues of technology adoption in apple production and the market dynamics of fresh produce in local markets. Both topics areas continue to be of significant interest to the membership.
The second paper session of the meeting focused on marketing and consumer behavior. Three papers were presented during this session, two of which presented applied research on consumer perceptions and behavior towards local foods and packaged produce. The third paper presented a new methodology approach for examining consumer behavior. Marketing and Consumer is another theme that the WERA-72 membership continues to have interest.
International Trade and Markets was the theme of the third paper session. This session included three papers. The first two papers presented applied research studies that examined bioenergy markets in Brazil and evaluated the market opportunity for U.S. exports of sorghum. The third paper introduced an analytical model for trade dispute resolution.

The final session of day 1 of the annual meeting included one presentation on another central topic area for the WEAR-72 membership, agribusiness teaching. In this presentation, the scholars presented their findings of a study of the impact of instruction on students attitudes towards professional sales careers. Given the industry presentation that opened the day, this presentation reinforced the significant employment opportunities for agribusiness graduate (particularly in sales) and was a good way to bring the meeting around full circle for the day.

Day 1 of the WERA-72 annual meeting concluded with the groups business meeting. The business meeting was conducted along with a meeting of the executive officers. Details of the business meeting are presented in the attached appendix.
The second day included a full slate of research paper presentations. The first session focused on themes of Agribusiness Strategy, including two papers market orientation. There has been a long tradition in WERA-72 of linking the agribusiness research with the business strategy research that has emerged primarily in the business school.
The second paper session looked at two papers related to Global Agri-Food Industry Competitiveness. Many WERA-72 members have close links to the International Agribusiness Management Association and international research issues. These papers specifically included topics related to price transmission within the Ugandan coffee sector and market segmentation strategies within the Malaysian Halal broiler market.
The third paper session examined Alternative Agri-Food Production Models. Agribusiness and short supply chains continuously evolve and increase the need for economists to evaluate structure and competitiveness of smaller-scale enterprises and strategies for differentiation. These papers looked at small-scale produce and pork operations both in terms of scale economies and in terms of seeking strategic position.
The fourth paper session involved papers targeted to the food and beverage markets. Both papers examined price behavior models one on cool climate wines (from the S-1050 group) and one involving energy drinks. The energy drinks paper had a particularly interesting twist involving strategies for involving students in upper-level marketing studies and doing field research.
The fifth research paper session involved two papers related to Agri-Food Policy and Market Analysis. The papers explored policy and market development issues within the Mexican avocado sub-sector and the U.S. apple industry.
Two paper presentations were provided by graduate students. WERA-72 continues to encourage graduate students interested in academic or research careers in agribusiness to not only attend, but participate in the annual meetings.
For a full listing of paper sessions, please see Appendix A.

WERA-72 Annual Meeting Program
June 24-26, 2012
Purdue University, West Lafayette, IN

SUNDAY, JUNE 24, 2012

1:00 to 6:00pm Industry visit to Fair Oaks Dairy
Bus will depart from the Union Club Hotel at 1:00pm

7:00 to 9:00pm Opening Reception at the Home of Dean Jay Akridge
Bus will depart from the Union Club Hotel at 6:45pm. Heavy hors doeuvres will be served

MONDAY, JUNE 25, 2012 Dauch Alumni Center (Prusiecki Meeting Room)
7:30 to 8:30am Registration and Breakfast Buffet in the Atrium with Seating in the Rudolph Living Room or Patio

8:30 to 8:45 Welcome and Introductions Prusiecki Room

9:00 to 9:30 Industry Speaker Drew Ratterman, Market Sell Workforce Leader, Dow AgroSciences

Moderator: Scott Downey

9:30 to 10:00 Small Group Discussion

10:00 to 10:15 BREAK

10:15 to 10:45 Debrief and Reaction

10:45 to 11:00 BREAK

11:00 to 12:00 Paper Session #1: Produce and Local Food Markets (3 papers)

Demand Elasticities and Supply Flexibilities of Fresh Produce and Environmental Horticulture, and How They Affect Buy-Local
Forrest Stegelin (University of Georgia)

The Economic Impact of New Apple Production Technologies
Nichole Busdieker, Lia Nogueira, Hayri Onal, David Bullock (University of Illinois)

Moderator: Brent Ross

12:00 to 1:00pm LUNCH Atrium and Rudolph Living Room

1:00 to 2:30 Paper Session #2: Marketing and Consumer Behavior (3 papers)

The Local Food Consumer: A Look Under the Hood
Sara Williamson and Tim Woods (University of Kentucky)

Fresh Hammock-Packed Bartlett Pears: Implications for Consumers' Willingness to Pay Based on Sensory Analysis
Jonathan Watson, Allen Wysocki, Michael Gunderson, Jeffery Brecht (University of Florida)

Discovered knowledge: A framework for understanding customers and influencers
W. Scott Downey (Purdue University) and Aaron Johnson (University of Idaho)

Moderator: Lindsey Higgins
2:30 to 2:45 BREAK

2:45 to 3:45 Paper Session #3: International Trade and Markets (3 papers)
Economic Institutions of Electricity: An Application to the Brazilian Case
Guilherme Signorini, Christopher Peterson, Brent Ross, (Michigan State University)

Evaluating the Sub-Saharan Sorghum Market for US Exports
Conrad Lyford, Jaime Malaga, Benaissa Chidmi (Texas Tech University)

Resolving Commercial Disputes among Regional Trading Partners: The Economic Inefficiencies within the Dispute Resolution Corporation (DRC)
Dragan Miljkovic (North Dakota State University), Miguel Gomez (Cornell University)

Moderator: Eric Micheels

3:45 to 4:45 Paper Session 4:

Applying Management Theories to the Examination of Faculty Perceptions and Future Directions of Agribusiness Programs
Eric Micheels (University of Saskatchewan) and R. Brent Ross (Michigan State University)

The Impact of Instruction on Change in Attitude towards Professional Sales
Allen Wysocki (University of Florida), Scott Downey (Purdue University), Aaron Johnson (University of Idaho), Kerry Litzenberg (Texas A&M University)

Moderator: Lindsey Higgins

4:45 to 5:00 BREAK

5:00 to 5:30 Business Meeting Prusiecki Meeting Room

5:30 to 6:00 Executive Officer Meeting Prusiecki Meeting Room

6:30 to 8:30 WELCOME DINNER La Scala
Bus will depart from the Purdue Memorial Union Hotel at 6:30 and Return at about 8:30pm

TUESDAY, JUNE 26, 2012 Dauch Alumni Center (Prusiecki Meeting Room)

8:00 to 8:30am Continental Breakfast in the Atrium with Seating in the Rudolph Living Room or Patio

8:30 to 10:00 Panel Session 1:

Using Social Media to Provide More Efficient Collaboration Between Professors, Students, and Industry About Relevant Information (3 papers)

" Paper 1: Students Want a More Efficient Way to Communicate about Relevant Information Concerning Their Course Materials, Lindsey Higgins (California Polytechnic State University)

" Paper 2: Improved Critical Thinking and Written Communication Skills Among Students Using Social Media in Higher Education, Marianne McGarry Wolf (California Polytechnic State University)

" Paper 3: Social Media Use in Agribusiness and Wine Business for Industry Information, Mitch Wolf (California Polytechnic State University)

Moderator: Brent Ross

10:00 to 10:15 BREAK

10:15 to 11:45 Paper session #4: Teaching and Learning (3 papers)

How Learning Works: A Review and Consideration for Agribusiness Faculty
Aaron Johnson, John Foltz, Joseph Guenthner, Jeremy Falk (University of Idaho)

Using a Living Marketing Problem to Teach Marketing Research Methods
Conrad Lyford (Texas Tech University)

Case Studies and the Ah?Ha! Teachable Moment Pedagogy in Extension and the Classroom
Forrest Stegelin (University of Georgia)

Moderator: Al Wysocki

11:45 to 1:00pm Lunch Buffet in the Atrium with Seating in the Rudolph Living Room or Patio

1:00 to 2:00 Panel Session 2:

Agribusiness Management Curriculum Review
Aaron Johnson, Larry Makus, Joseph Guenthner, and Cathy Roheim

Moderator: Eric Micheels

2:00 Closing Comments

2:30pm BREAK

2012 WESTERN EDUCATION AND RESEARCH ACTIVITIES GROUP EXECUTIVE COMMITTEE
Chair: Brent Ross, Michigan State University
Vice Chair: Lindsey Higgins, Texas A&M University
Secretary: Eric Micheels, University of Saskatchewon
Communications Officer: Al Wysocki, University of Florida, wysocki@ufl.edu; Conrad Lyford, Texas Tech
Treasurer: Scott Downey, Purdue University

The Agribusiness Learning Outcomes Group Meeting Begins at 3:00pm with registration in the lobby of the Dauch Alumni Center.

About the Agribusiness Learning Outcomes Working Group

The learning outcomes for agribusiness programs have often been the subject of academic research. Boland and Akridge (2004) have described the importance of universities in preparing agribusiness professionals for careers. Lintzenberg and Schneider have assessed the skills required by agribusinesses. Boland, Lehman, and Stroade (2001) went as far as reviewing many agribusiness education programs. A few years ago, faculty at Oregon State, Purdue, Florida, and other institutions recognized the need for developing a common set of learning outcomes that could act as recommendations and comparatives for agribusiness management program leaders and faculty. Such recommendations could combine academic and business perspectives to advise curricular decisions and outcomes of individual programs around the country. The effort involves faculty from several universities, agribusiness management alumni, and participants from industry. The approach was piloted at Colorado State in December of 2011 with faculty from four universities and several representatives of industry involved. The dialogue will continue with a wider, national set of participants at Purdue in conjunction with and immediately following the WERA meetings, with final recommendations to be presented at AAEA in August. The AAEA foundation and industry grants are partially funding this effort. WERA members are welcome to join the Learning Outcomes program, which will immediately follow the WERA meetings.

The meeting will begin with presentations from participating faculty on specific assigned subject areas across three curriculum components of Economics and Policy, Business, and Skills. The report will summarize (a) the number of classroom hours devoted to this subject for various agribusiness programs, (b) the common themes or specific subject matter covered during this classroom time and (c) some proposed learning outcomes that reflect common course content in these classes. A paper prepared by Norbert Wilson will summarize overall program design to identify total number of hours in the major field, prevalence of options, internships and minors.

Agribusiness Learning Outcomes Working Group Program
June 26-27, 2012
Purdue University, West Lafayette, IN

TUESDAY, JUNE 26, 2012 Dauch Alumni Center (Prusiecki Meeting Room)

3:00 to 3:15pm Registration and Reception Break in the Atrium and Prusiecki Meeting Room

3:15 to 3:45 Welcome, Introductions, and Charge to Participants Prusiecki Room

3:45-5:45 Group Meetings with Faculty, Industry, and Alumni

Group 1 Economics and Policy Group Grimmer Room
3:45-4:15 Michael Wetzstein Microeconomics
4:15-4:45 Bill Adamson Macroeconomics
4:45-5:15 Penny Diebel Policy
5:15-5:45 Law

Group 2 Business Group Morse Library
3:45-4:15 Mike Gunderson Finance
4:15-4:45 Patrick ORourke Management
4:45-5:15 Scott Downey Marketing
5:15-5:45 Greg Perry Human Resources

Group 3 Skills Group Salske Conference Room
3:45-4:15 Norbert Wilson Computer
4:15-4:45 Dayton Maxwell Math and Quantitative Methods
4:45-5:15 Writing
5:15-5:45 Hikaru Peterson Internships & International Experiences

5:45-6:00 BREAK

6:00-8:00 Dinner and group discussion
WEDNESDAY, JUNE 27, 2012 Dauch Alumni Center (Prusiecki Meeting Room)

7:00 to 8:00AM Continental Breakfast in the Atrium with Seating in the Rudolph Living Room or Patio

8:00-9:00 Overview of Agribusiness Management Programs Marshall Frasier

9:00-10:15 Group 1 Theory and Policy Group Report and Discussion

10:15-10:30 BREAK

10:30-11:45 Group 2 Business Group Report and Discussion

11:45-12:45 LUNCH

12:45-2:00pm Group 3 Skills Group Report and Discussion

2:00-3:00 Weighting of Knowledge and Skill areas

3:00-3:30 Discussion on Experiential Learning

3:30-4:00 Closing Discussion and Meeting Adjourned

AGRIBUSINESS LEARNING OUTCOMES GROUP EXECUTIVE COMMITTEE
Penny Diebel, Oregon State
Greg Perry, Colorado State
Mike Gunderson, Purdue University
Scott Downey, Purdue University

INDUSTRY PANELISTS
Joe MacDonald, Director, Global Recruiting, Elanco, Greenfield, IN
Drew Ratterman, Market Sell Work Force Leader, Dow AgroSciences, Indianapolis, IN
Mike Tetreault, Senior Vice President, Poulin Grain Co., Newport, VT
Bonnie Norris, Human Resource Manager, Harvest Land Co-Op, Richmond, IN
Brian Field, President, Harvest Capital Co., Canby, OR
Mitch Anderson, President/CEO, Agland, Inc., Eaton, CO
Jamie Butts, Communications Manager, Northeast Business Unit, Pioneer Hi-Bred, Deleware, OH
John Deere, Phil Coon, Division Manager, Raleigh-Durham, NC
Florida Citrus Commission?
Prudential Insurance?
Producer?

APPENDIX B
WERA-72 Annual Meeting West Lafayette, IN June 24-26, 2012
Business Meeting Minutes
Chair Brent Ross called the meeting to order at 5:25 pm with the Executive Board and nine members in attendance. Lindsey Higgins, filling in as secretary, is taking the minutes.

A. Scott Downey provided a summary of the treasurers report, including:
" $3800 in conference revenue and $3900 in conference expenses
o 25 meeting registrants, 17 of those were paid registrants
o 2011 we had 30 attendees
§ Paid registrations over the last few years: 2009 had 32,2010 had 21, 2011 had 25, 2012 had 17(
o Concern raised over the lower participation number, some attributed the lower attendance due to other conflicting conferences
" $8600 in the account
" Aaron Johnson moves to approve the treasurers report(
o Lia Nogueira seconds the motion(
o Motion passes and the treasurers report is accepted as submitted

B. Lindsey Higgins nominates Lia Nogueira to fill the position of secretary on the Executive Board
" Scott Downey seconds that nomination(
" A request is made for further nominations(
" No further nominations are made(
" A verbal vote was taken on making Lia Nogueira as secretary. The vote passes with no audible dissention.

C. Chair, Brent Ross, calls for a discussion on future meeting locations and dates
" Las Vegas is the location for the 2013 meeting, dates were discussed (
o Membership agreed that June 9-11 was the preferred date(
§ Chair will check on conflicts with other meetings (update: June (9-11 was confirmed)(
o Themes for the 2013 meeting were discussed (
§ Perhaps could combine with a pre-conference workshop
§ Health issues, obesity/food, or health outcomes in (agribusiness, and food security were all suggested as possible (themes.
§ Risk management (given the destination of the meeting) was (suggested as a theme.(o Decided to do an informal get together on the first day of the meeting
" 2014 meeting
o Location options for 2014 were discussed and Santa Clara was indicated as being a desirable location to return to

Accomplishments

Accomplishments (Organized by School): Arizona State University Peer-Reviewed Journal Publications: Timothy Richards and William Nganje. Welfare Effects of Food Recall. Paper Accepted for Publication, Canadian Journal of Agricultural Economics. October, 2012. William Nganje, Renée Shaw Hughner, and Paul M. Patterson. Perception of Risks and Preferences for Locally Grown Produce: A Marketing System Approach Paper Accepted for Publication, Journal of Food Product Marketing, August 2012. Timothy Richards, Lisa Mancino and William Nganje. Nutrient Demand in Food Away from Home: the Role of Physical Activity, Obesity and Health. Paper Accepted for Publication, Forum for Health Economics and Policy, February, 2012. Claudia Dumitrescu, William Nganje, and Clifford Schultz II. Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region. Accepted for Publication, British Food Journal, March 2012. William Nganje, and Paul Skilton. Food Risks and Type I & II Errors, International Food and Agribusiness Management Review, Volume 14, (Issue 5):109-124, 2011. Winifred Scott and William Nganje. An Ex-Post Evaluation of Sarbanes-Oxley Act on Firms Intrinsic Value: A Principal- Agent Framework, Paper Accepted for Publication, Academy of Accounting and Financial Studies Journal, Vol 15(3), 2011. William Nganje, Renee Hughner, Nicholas Lee. State Branded Programs and Consumer Preference for Locally Grown Produce, Agricultural and Resource Economics Review, 40/1 (April):110, 2011. Other Refereed Publications: Nganje, William. Food Import Safety and Quality: Food Safety and Food Defense Risks. Book Chapter, Forthcoming, Chapter 11, Improving Food Import Safety and Trade, USDA-Markets and Trade. Nganje, William, Na Hu, and Timothy Richards. Improving the Safety of Imported Foods with Intelligent Systems: The Case of U.S.-Mexico Fresh Produce Supply Chain, Book Chapter, Forthcoming 2012 Wiley & Blackwell. Selected Presentations and Posters: Firm Response to Food Recalls Information: Implication for Welfare Effects, Paper Presented at the AAEA Annual Meeting, August 2, 2012, Seattle Washington. Methods to Translate Impact Evaluation into Policies: The Case of Electronic Traceability and the 2010 Food Safety Modernization Act. Invited Paper, 3ie, Amman Jordan, April, 2011. California Polytechnic State University Peer-Reviewed Journal Publications: Higgins, L.M., W.D. Shaw, and A. Egbendewe. (2011). Attributes Affecting Preferences for (Traffic Safety Camera Programs. Accident Analysis and Prevention. 43 (3): 1042-1048. Selected Presentations and Posters: Williams, E., L.M. Higgins, et al. Extension Producer Marketing Programs: The Factors that Lead to Producer Success. Poster selected for presentation at the Food Distribution Research Society annual conference. San Juan, Puerto Rico. October 2012. Higgins, L.M. and A. Maddox. Comparing Wine Labels: Can Consumers Correctly Identify Redesigned Labels? Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Higgins, L.M. and M. Witherwax. Brand Personality and Social Media Involvement by Wineries. Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M., L.M. Higgins, and M. Rice. Does Family on a Label Increase Purchase Interest for a Wine, or Just a Halo Effect? Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M, M. Wolf, L. Brady, H. Peszynski, and L.M. Higgins. Using Social Media for Collaboration About Industry News in Higher Education. Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M, M. Wolf, and L.M. Higgins. Using Social Media to Provide More Efficient Collaboration Between Professors, Students, and Industry About Relevant Information. Panel discussion presented at the 2012 WERA-72 meetings. West Lafayette, IN. June 2012. Wolf, M.M, L.M. Higgins, and B. Greenwood. Social Media in Higher Education: Interaction and Learning Enhancement. Invited panel presentation, Center for Teaching and Learning, California Polytechnic State University. San Luis Obispo, CA. April 2012. Gao, X, A. Ishdorj, L.M. Higgins. Impact of the National School Lunch Program on Childrens Food Security. Selected paper presented at the Southern Agricultural Economics Association annual meeting. Birmingham, AL. February 4-7, 2012. Grants and Awards: Lau, M.H., L. Ribera, M. Santiago, and L.M. Higgins. Increasing Direct Marketing Potential for Socially Disadvantaged Producers Through Business Planning. USDA Federal State Marketing Improvement Program Program. Requested $36,000, $35,000 funded for the 2012-2013 award period, combined funding with matched funds: $75,000. Colorado State University Peer-Reviewed Journal Publications Nurse, G., Y. Onozaka and D. Thilmany McFadden.2012. Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement. Journal of Food Products Marketing. Forthcoming. Fall 2012. Thilmany McFadden, D. and S. Low. 2012. Will Local Foods Influence American Diets? CHOICES, 2nd Quarter 2012. Other Refereed Publications: Gunter, A. and D. Thilmany. 2012. Economic Implications of Farm to School for a Rural Colorado Community. WRDC Rural Connections. Issue 21. May 2012. Online at: http://wrdc.usu.edu/. Thilmany, D. 2012. Local Food, Organics and Sustainability. Invited chapter to The Federal Policy Role In Today's Food and Agricultural Markets. Forthcoming. Selected Presentations and Posters: Ahearn, M., P. Davis, J. Ifft, S. Low and D. Thilmany. Issues and Opportunities Surrounding Small Farm Transition and Succession. Organized panel for the 6th National Small Farms Conference. Memphis, TN. Sept. 2012. Thilmany, D. Panelist in Session, To Nest in the Wind - Implementation and Impacts of Career Development for Women in Personal Growth and Balancing Life. 2012 AAEA Annual Meetings. Seattle, WA. Thilmany, D. Moderator and Discussant for Session, Understanding the Multiple Impacts from Marketing Locally Grown Food, Food Products, and Agri-Recreational Services. 2012 AAEA Annual Meetings. Seattle, WA. Thilmany, D and M. Costanigro. Ethical Considerations in Food Labeling. For Organized Session, Ten Thousand Labels: Credence Attributes, Product Differentiation, and Information Flows in the Food System. 2012 AAEA Annual Meetings. Seattle, WA. Invited Papers and Presentations: Thilmany, D. Understanding Alternative Livestock Marketing Dynamics: The Case of Colorado Homestead Ranches. Invited talk at Strengthening Agricultures Infrastructure: Adding Value, Breaking Down Barriers, Increasing Profits. December 2012. Portland, OR. Deselnicu, O., M. Costanigro, D.M. Souza-Monteiro and D. Thilmany McFadden. What Drives the Premium for Origin in Food? A Meta-Analysis of Geographical Indication Studies. Invited presentation to the Grenoble Applied Economic Laboratory. May 2012. Thilmany, D. Local Food Market Dynamics: An Analysis of Consumer Motivations, Marketing Choices and Welfare Implications. The Ohio State University Van Buren lecture. April 2012. Thilmany McFadden, D. What Is Driving Consumer Demand for Local Foods? Presentation at the USDA Ag Outlook Forum. February 2012. Washington, DC. Grants and Awards: Building Economically Sustainable Food Systems to Improve Food Security. Proposal to the USDA NIFA Food Security CAP grant program. Subcontract Co- principal investigator with Texas A & M. Pending. Fall 2012-15. $473,000. Food Product Liability Insurance: Implications for Profitability and Growth of the Specialty Crops Market. Subcontract with Clemson University to the USDA Specialty Crop Research Initiative. $109,000. 2012-17. (with Frank Stonaker). Reducing the Carbon Footprint of Beef Production: Finishing Cattle on Perennial Legume Pastures as a Sustainable Alternative to Grain-Based Feedlot. Subcontract to Utah State University for the USDA Climate Change Initiative. $750,000. 2012-17. (with Keith Paustian and Josh Goldstein). Building Farmers In The West: Strengthening Foundations and Fortifying the Community Supporting Specialty Producers. Proposal to the USDA Beginning Farmer and Rancher Development Program. $750,000. 2012-15. (with Martha Sullins, James Pritchett, Kellie Enns and Adrian Illinois State University Louisana State University Peer-Reviewed Journal Publications Mishra, Ashok K., Michael J. Harris, Kenneth W. Erickson Charles B. Hallahan, and Joshua D. Detre, Drivers of Agricultural Profitability in the US: An Application of the DuPont Expansion Method, Agricultural Finance Review, Vol. 72, No. 3, 2012. Clark, Benjamin M., Joshua D. Detre, Jeremy DAntoni, and Hector O. Zapata, The Role of an AG Index in a Modern Portfolio, Agricultural Finance Review, Vol. 72, No. 3, 2012. Mark, Tyler B., Joshua D. Detre, Jeremy DAntoni, and Ashok K. Mishra, " Factors Influencing Farm Operator Expectations on Future Levels of Government Support," Journal of the American Society of Farm Managers and Rural Appraisers, Vol. 75, No. 1, 2012 (148-164). Briggeman, Brian C., Joshua D. Detre, Notie Lansford, and Damona Doye, Experiential Learning on the Internet: The Case of the Internet Agricultural Bank Simulation Game," North American Colleges and Teachers of Agriculture Journal. Vol. 46, No. 2, 2102 (63-67). Zapata, Hector O., Joshua D. Detre, and Tatsuya Hanabuchi, Historical Performance of Commodity and Stock Markets, Journal of Agricultural and Applied Economics, Vol. 44, No. 3, 2012 (339-357). Detre, Joshua D., and Michael A. Gunderson, Doing More with Less in a Rapidly Changing Discipline Smaller Agribusiness Faculties Teaching More Students," International Food and Agribusiness Management Review, Vol. 15, No. Special Issue A Global Networks, Global Perspectives and Global Talent, 2012 (31-36). Fannin, James M. and Joshua D. Detre, Red Light Ahead! Preparing Local Governments Financially for the Next Disaster," Choices, Vol. 27, No. 1 (2012), Available at http://www.choicesmagazine.org/choices-magazine/theme-articles/rural-wealth-creation/red-light-ahead-preparing-local-governments-financially-for-the-next-disaster. Fannin, James M., John D. Barreca, and Joshua D. Detre, Estimating GDP at the Parish (County) Level: An Evaluation of Alternative Approaches," Louisiana State University Agricultural Center Experiment Station Bulletin, No. 890, 2012. Fannin, J. Matthew, John D. Barreca, and Joshua D. Detre, The Role of Public Wealth on Recovery and Resiliency to Natural Disasters in Rural Communities, American Journal of Agricultural Economics, Vol. 94, No. 2, 2012 (549-555). Michigan State University Peer-Reviewed Journal Publications Dentoni, D., O. Hospes, & R.B. Ross. (Eds.) 2013. Managing Wicked Problems in Agribusiness: The Role of Multi-stakeholder Engagement in Value Creation. International Food and Agribusiness Review (Special Issue). Selected Presentations and Posters: Ross, R. B., K. Sprouse, F. R. Chaddad, M. I. Gomez. Forthcoming. The Market Legitimacy of Cool Climate Wineries: Distribution Challenges and Strategies for a Nascent Food Industry. Journal of Food Distribution Research (Proceedings Issue). Ross, R. B., N. Victor. Forthcoming. The Role of Social Capital in Nascent Agri-Food Industries: A Case Study of Michigan Chestnut Growers. Journal of Food Distribution Research (Proceedings Issue). Ross, R. B., N. Paulson, & E.T. Micheels. Entrepreneurial Orientation and the Farm Performance of Illinois Grain Producers. Paper presented at the 2012 International Food and Agribusiness Management Association World Symposium, Shanghai, China, June 2012. Lovgren, A., R. B. Ross, F. R. Chaddad, & M. I. Gomez. Too Legit to Fail? Identifying the Influence of Legitimacy on the Success and Survival of Cool Climate Wine Producers. Paper presented at the 2012 International Food and Agribusiness Management Association World Symposium, Shanghai, China, June 2012. Miguel Vieira-Lopes, & R. B. Ross. The Future of Michigan Agribusiness: A Survey of Challenges and Expectations. Presentation at the 2012 Michigan Agribusiness Association Outlook Conference, Mackinac Island, MI, September 2012. Ross, R. B. What is Agribusiness Saying? Survey Results. Presentation at the 2013 Michigan Agribusiness Association Winter Conference, Lansing, MI, January 2013. Purdue University Peer-Reviewed Journal Publications Downey, W. S. & Schetszle, S. L.(2012) Asynchronous assessment in a large lecture marketing course. Marketing Education Review, 22(2), 97-108. Downey, W. S. (2012). Experiential Learning through Industry Interaction in a Large Lecture Agribusiness Course. NACTA Journal, (In Press). Selected Presentations and Posters: Johnson, A., Perry, G., & Downey, W. S. Agribusiness Management Curriculum Review. Presentation at WERA, Purdue University, June, 2012. Johnson, A. J. & Downey, W. S. Discovered Knowledge: A Framework For Understanding Customers And Influencers. Presentation at WERA, Purdue University, June, 2012. Wysocki, A., Litzenberg, K., Johnson, A. J. & Downey, W. S. Changing Undergraduate Student Attitudes for Sales Careers. Presentation at WERA, Purdue University, June, 2012. Diebel, P., Perry, G., Gunderson, M. & Downey, W. S. Teaching Outcomes for Agribusiness Management Programs. Presentation at AAEA in Seattle, WA, August, 2012. Downey, W. S. Teaching Tips. Presentation at AAEA, Seattle, WA, August, 2012. Saint Josephs University Peer-Reviewed Journal Publications Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis Journal of Food Products Marketing, 20(5). (Accepted) Stanton, John L., James B. Wiley and Ferdinand F. Wirth. 2012. Who are the Locavores? Journal of Consumer Marketing, 29(4): 248 261. Other Refereed Publications: Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis. Proceedings of the International Food Marketing Research Symposium, June 21-22, 2012, Philadelphia, Pennsylvania. Grants and Awards: $128,054. Transforming food marketing education: development of modules to integrate social justice education and research training across undergraduate curricula. USDA/NIFA Higher Education Challenge Grant. August 2011 February 2014. Invited Papers and Presentations: Wirth, Ferdinand F. 2012. Understanding Marketing Functions for Direct Marketers. Invited Presentation, Aquaculture America 2012, Las Vegas, Nevada, March 1, 2012. Wirth, Ferdinand F. 2012. Cashing in on Current Trends in Food Marketing. Invited Presentation, Aquaculture America 2012, Las Vegas, Nevada, March 1, 2012. Selected Presentations and Posters Wirth, Ferdinand F. 2012. The Aquaculture Regulatory Climate Scale Re-visited: Has There Been Progress in Reducing Regulatory Stringency? Selected paper presented at AQUA2012, combined meeting of the World Aquaculture Society and the European Aquaculture Society, Prague, Czech Republic, September 1 5, 2012. Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis. Selected paper presented at the International Food Marketing Research Symposium, Philadelphia, Pennsylvania, June 21-22, 2012. Santa Clara University Peer-Reviewed Journal Publications Rodrigues, Jon and Gregory A. Baker. 2012. "Grameen Danone Foods (GDF)." International Food and Agribusiness Management Review, Volume 15, No. 1. Presentations at Professional Meetings Harwood, Michael J. and Gregory A. Baker. 2012. Healthy Food Costs for Low-Income Families: Santa Clara County, California. International Food and Agribusiness Management Association Annual Meeting. Southern Illinois University Peer-Reviewed Journal Publications Altman, Ira and Dwight Sanders. Producer Willingness and Ability to Supply Biomass: Evidence From The U.S. Midwest. Biomass and Bioenergy. 36(1):176-181. 2012. Texas Tech University Peer-Reviewed Journal Publications Belasco, Eric, Benaissa Chidmi, Conrad Lyford and Margil Funtanilla. Using Quantile Regression to Measure the Differential Impact of Economic and Demographic Variables on Obesity, Health Behaviour and Pubic Health (2012 2(2): 35-45. Gong, Gordon, Eric Belasco, Kristopher A Hargrave, Conrad Lyford and Billy U Philips. Determinants of Delayed Detection of Cancers in the Texas Counties in the United States of America. International Journal of Equity in Health (2012 May 29, 11 (1): 29). http://www.equityhealthj.com/content/pdf/1475-9276-11-29.pdf Pence, Barbara, Eric Belasco and Conrad Lyford. Prevention of Colorectal Cancer by Aspirin and/or Calcium: Efficacy, Mechanisms, and Cost Effectiveness, Current Colorectal Cancer Reports (5; January 2012): 1-6. Philips, Billy, Gordon Gong, Kristopher Hargrave, Eric Belasco and Conrad Lyford. Correlation of the ratio of metastatic to nonmetastatic cancer cases with the degree of socioeconomic deprivation among Texas counties. International Journal of Health Geographics, 2011, 10:12. Selected Presentations and Posters: Lyford, Conrad. Using a Living Marketing Problem to Teach Marketing Research Methods, 2012 WERA-72 Western Education\Extension and Research Activities Committee on Agribusiness Annual Meeting, June 24-26, 2012, Lafayette, Indiana. Lyford, Conrad, Jaime Malaga and Benaissa Chidmi. Evaluating the Sub-Saharan Sorghum Market for US Exports, 2012 WERA-72 Western Education\Extension and Research Activities Committee on Agribusiness Annual Meeting, June 24-26, 2012, Lafayette, Indiana. Lyford, Conrad, Janani Thapa, Eric Hequet and Jeff Johnson.Comparing the Economics of Stripper and Picker Harvesting in West Texas, 2012 Beltwide Cotton Conferences, January 3-6, 2012, Orlando, Florida. Lyford, Conrad P, Eric Belasco, Barent McCool, Audrey McCool, Tyra Carter and Barbara Pence. Health Attitudes, Knowledge and Behavior in Rural Communities, Track paper, 2012 American Agricultural Economics Association meeting, August 12-14, 2012, Seattle, Washington. McCool, B, McCool, A, Hensarling, N, Lyford, C, Pence, B, Belasco E, & Carter, T. Interventions to Reduce Cancer Risk in Rural West Texas Communities. Texas Dietetic Association Food & Nutrition Conference & Exhibition, San Antonio, TX April 12 - 14, 2012. McCool B, Pence B, Lyford C, Hensarling N, McCool A, Carter T. Working with the local supermarket to bring cancer prevention information and encouragement to rural communities. Texas Public Health Association annual conference, Arlington TX, March 21-23, 2012. Gordon Gong, Kristopher Hargrave, Eric Belasco and Conrad Lyford, Billy Philips. Identification of Hot Spots of Delayed Cancer Diagnosis by Wellbeing Index in Texas. Poster presented at the 2011 Innovations in Cancer Prevention and Research Conference, Austin, TX, November 14-18, 2011. Conrad Lyford, Barent McCool, Audrey McCool, Eric Belasco, Barbara Pence and Tyra Carter. Working with the Local Supermarket to Bring Cancer Prevention Information and Encouragement to Local Communities. Poster presented at the 2011 Innovations in Cancer Prevention and Research Conference, Austin, TX, November 14-18, 2011. Non-refereed Publications: Lyford, Conrad, Jaime Malaga, Benaissa Chidmi, Pablo Mejia-Martinez and Tim Snyder. Expanding US Sorghum Exports to Sub-Saharan Africa: A Key Fast Growing Market, United States Department of Agriculture, Foreign Agricultural Service, June 2012. Murova, Olga and Conrad Lyford. Program Assessment for Hometown Stars and Bootstrap Bucks, 2010-2011. Texas Department of Agriculture, November 2011. Grants and Awards: Texas Tech Transdisciplinary Research Academy, Texas Tech University. June 2012 to August 2012. ($5,400, my share $5,400) University of Kentucky Peer-Reviewed Journal Publications Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011, also available on-line Woods, Timothy, Jack Schieffer, and Sayed Saghaian, Winery Integration Strategies in the Mid-South and Mid-Atlantic States, forthcoming in Journal of Agribusiness Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment European Review of Agricultural Economics, doi: 10.1093/erae/jbr039, 2011. Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011. Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011. Other Refereed and Numbered Publications Woods, Timothy, Matt Ernst, and Kevin Heidemann, 2012 Kentucky Produce Planting and Marketing Intentions Grower Survey and Outlook, AEC Extension Publication 2012-15, http://www.uky.edu/Ag/NewCrops/plantingsurvey2012.pdf, University of Kentucky, July 2012. Woods, Timothy and Matt Ernst, 2011 Regional Winegrape Marketing and Price Outlook, Crop Diversification & Biofuels Research & Education Center Report, University of Kentucky, http://www.uky.edu/Ag/NewCrops/winegrapesurvey11.pdf, May 2012. Woods, Timothy, Ani Katchova, and Matt Ernst, 2011 Retail Food Cooperative Member Survey: Focus on Local Foods, AEC Extension Publication 2012-05, April 2012. Holland, Rob, Matt Ernst and Tim Woods, Consideration for the Tennessee Produce Industry, Center for Profitable Ag publication, University of Tennessee, p.36., March, 2012. Coolong, Timothy, Kenneth Seebold, Ric Bessin, Timothy Woods, and Sarah Fannin, Sweetpotato Production for Kentucky, University of Kentucky College of Agriculture ID-195, February, 2012. Woods, Timothy, 2011 Nursery Products Buyer Survey, AEC Extension Publication 2012-01, December 2011. Selected Presentations and Posters: Woods, Timothy and Shang-Ho Yang, Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy and Shang-Ho Yang, Farm Market Patron Behavioral Response to Sampling, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Vassalos, Michael, Carl Dillon, Jack Schieffier, Wuyang Hu and Timothy Woods, Fresh Vegetable Growers Risk Perception, Risk Preference and Choice of Marketing Contracts: A Choice Experiment, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy and Bruce Yang, Picking up Pawpaws An Evaluation of Consumer Willingness to Sample Unusual Regional Products, presented paper also contributed to meeting proceedings, Food Distribution Research Society, San Juan , Puerto Rico, October, 2012. Woods, Timothy and Miranda Hileman, Farms to Food Banks: 2012 Impact on Consumers, poster presentation at Food Banks Fighting Hunger Conference, Frankfort, KY, September 2012. Katchova, Ani, and Timothy Woods, Marketing Local Foods by Food Cooperatives, poster presentation, International Association of Agricultural Economics, Foz do Iguaçu, Brazil, August 2012. Vassalos, Michael, Wuyang Hu, Timothy Woods, Jack Schieffer, and Carl Dillon, Marketing Contracts for Fresh Tomato Production: A Choice Based Experiment, Poster at the American Applied Economics Association annual meetings, Seattle, WA, August, 2012. Williamson, Sara and Timothy Woods, Local Foods Consumers: A Look Under the Hood, paper presented at the WERA-72 Regional Research in Agribusiness meetings, West Lafayette, IN , June, 2012. Williamson, Sara, Stan Ernst, Timothy Woods, and Wuyang Hu, Characteristics of Local Foods Consumers: a Fresh Look, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy, Marketing Specialty Crops, Third International Pawpaw Conference, Frankfort, KY, September, 2011. Woods, Timothy A., Food Safety Curriculum and Outreach, Contribution to the symposium - The Role of Agricultural Economics in Food Safety Standard Development, Education, and Evaluation, Agricultural and Applied Economics Association, Pittsburgh, PA, July, 2011. Williamson, Sara, Tim Woods, and Ani Katchova, Perspectives on Local Foods: A Survey of General Managers and the Patrons They Serve, Presented at the annual meeting of the Consumer Cooperative Marketing Association Conference, San Diego, CA, June 2011. Lindsey Mayes, Tammy Stephenson, Laura Stephenson, Tim Woods, Sara Williamson, Nutrition knowledge and dietary habits of Farmers Market patrons: implications for promoting consumption of locally grown fruits and vegetables, Poster at the 2011 American Dietetic Association Annual Meeting (FNCE) in San Diego September 2011 Guzhen Zhou, Wuyang Hu, Marvin Batte, Timothy Woods and Stanley Ernst, Household Grocery Shopping Destination Allocations: Have Local Stores Caught on with the Rise of Local Foods? Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011 Katchova, A.L. and T.A. Woods. The Effectiveness of Local Food Marketing Strategies of Food Cooperatives Selected paper, Agricultural and Applied Economics Association Meeting, Pittsburgh, PA 24-26 July 2011. Woods, Timothy and Ani Katchova, Local Sourcing Strategies for Food Consumer Cooperatives, USDA Rural Development Cooperatives Webinar Series, July, 2011. Jordan Shockley, Carl Dillon, and Tim Woods, Estimating the Economic Viability of a New Crop Alternative for the U.S. Organic Market: Edamame A Vegetable Soybean, Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011 Katchova, A.L., and T.A. Woods. The Role of Food Cooperatives in Local Food Networks Selected symposium paper, International Food and Agribusiness Management Association World Forum and Symposium, Frankfurt, Germany, 20-21 June, 2011. Woods, T.A. and A.L. Katchova. Local Food Procurement and Promotion Strategies of Food Cooperatives Selected paper, Southern Agricultural Economics Association Meeting, Corpus Christi, TX, 5-8 February, 2011. http://ageconsearch.umn.edu/handle/98853 University of Missouri Peer-Reviewed Journal Publications Chaddad, F.R. and Mondelli, M.P. Sources of Firm Performance Differences in the U.S. Food Economy, Journal of Agricultural Economics 64(2), forthcoming June 2013. Chaddad, F.R. (2012). Advancing the Theory of the Cooperative Organization: The Cooperative as a True Hybrid, Annals of Public and Cooperative Economics 83(4): 445-461. Chaddad, F.R. and Chaddad, Fernando (2012). Coming Full Circle: Prudential Insurance Company, in A Co-operative Dilemma: Converting Organizational Form, Jorge Sousa and Roger Herman (eds.), University of Saskatchewan Press, pp. 73-93. Chaddad, F.R. and Cook, M.L. (2012). Legal Frameworks and Property Rights in U.S. Agricultural Cooperatives: The Hybridization of Cooperative Structures, The Cooperative Business Movement: 1950 to Present, Patrizia Battilani and Harm Schroeter (eds.), Cambridge University Press, chapter 7, pp. 175-194, 2012. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2012). Separação entre Propriedade e Decisão de Gestão nas Cooperativas Agropecuárias Brasileiras [Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Economia e Sociologia Rural 50(2): 285-300. Costa, D.M., Azevedo, P.F. and Chaddad, F.R. (2012). Determinantes da Separação entre Propriedade e Gestão nas Cooperativas Agropecuárias Brasileiras [Determinants of the Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Administração da Universidade de São Paulo (RAUSP), 47(4), forthcoming 2012. Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2012). Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms, Brazilian Administration Review 9, forthcoming 2012. Moura, P.T. and Chaddad, F.R. (2012). Collective Action and the Governance of Multistakeholder Initiatives: A Case Study of Bonsucro, Journal on Chain and Network Science 12(1): 13-24. University of Saskatchewan Peer-Reviewed Journal Publications Micheels, E.T. and H.R. Gow, 2012. The Effect of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation. International Journal of Marketing Studies 4 (3): 2-15. Selected Presentations and Posters: Micheels, E.T. and M. Blumthal, 2012. Using Industry Interactions to Enhance Experiential Learning in Undergraduate Agribusiness Curricula. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Shanghai, China. Ross, R.B., N.D. Paulson, and E.T. Micheels, 2012. The Performance Implications of an Entrepreneurial Orientation within Commercial Grain Operations in Illinois. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Shanghai, China. Grants and Awards: E.T. Micheels and J.E. Hobbs, An Assessment of Consumers Willingness-to-Pay for Milk and Milk Products Containing Credence Attributes, AFBI Scholars Program, November 1, 2011 December 31, 2012, $27,000. E.T. Micheels, An Assessment of the Market Orientation and Entrepreneurial Orientation of Saskatchewan and Northern U.S. Grain and Livestock Farms, AFBI Scholars Program, September 1, 2012 August 31, 2014, year 1 of 2, $54,000 E.T. Micheels, Performance of Small/Medium-Sized Farms, Research Network on the Structure and Performance of Agriculture and Agri-products Industry, April 1, 2012 March 31, 2013, $11,500 E.T. Micheels, Improving Farmers Capacity to Innovate, Research Network on the Structure and Performance of Agriculture and Agri-products Industry, April 1, 2012 March 31, 2013, $18,400

Publications

Accomplishments (Organized by School): Arizona State University Peer-Reviewed Journal Publications: Timothy Richards and William Nganje. Welfare Effects of Food Recall. Paper Accepted for Publication, Canadian Journal of Agricultural Economics. October, 2012. William Nganje, Renée Shaw Hughner, and Paul M. Patterson. Perception of Risks and Preferences for Locally Grown Produce: A Marketing System Approach Paper Accepted for Publication, Journal of Food Product Marketing, August 2012. Timothy Richards, Lisa Mancino and William Nganje. Nutrient Demand in Food Away from Home: the Role of Physical Activity, Obesity and Health. Paper Accepted for Publication, Forum for Health Economics and Policy, February, 2012. Claudia Dumitrescu, William Nganje, and Clifford Schultz II. Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region. Accepted for Publication, British Food Journal, March 2012. William Nganje, and Paul Skilton. Food Risks and Type I & II Errors, International Food and Agribusiness Management Review, Volume 14, (Issue 5):109-124, 2011. Winifred Scott and William Nganje. An Ex-Post Evaluation of Sarbanes-Oxley Act on Firms Intrinsic Value: A Principal- Agent Framework, Paper Accepted for Publication, Academy of Accounting and Financial Studies Journal, Vol 15(3), 2011. William Nganje, Renee Hughner, Nicholas Lee. State Branded Programs and Consumer Preference for Locally Grown Produce, Agricultural and Resource Economics Review, 40/1 (April):110, 2011. Other Refereed Publications: Nganje, William. Food Import Safety and Quality: Food Safety and Food Defense Risks. Book Chapter, Forthcoming, Chapter 11, Improving Food Import Safety and Trade, USDA-Markets and Trade. Nganje, William, Na Hu, and Timothy Richards. Improving the Safety of Imported Foods with Intelligent Systems: The Case of U.S.-Mexico Fresh Produce Supply Chain, Book Chapter, Forthcoming 2012 Wiley & Blackwell. Selected Presentations and Posters: Firm Response to Food Recalls Information: Implication for Welfare Effects, Paper Presented at the AAEA Annual Meeting, August 2, 2012, Seattle Washington. Methods to Translate Impact Evaluation into Policies: The Case of Electronic Traceability and the 2010 Food Safety Modernization Act. Invited Paper, 3ie, Amman Jordan, April, 2011. California Polytechnic State University Peer-Reviewed Journal Publications: Higgins, L.M., W.D. Shaw, and A. Egbendewe. (2011). Attributes Affecting Preferences for (Traffic Safety Camera Programs. Accident Analysis and Prevention. 43 (3): 1042-1048. Selected Presentations and Posters: Williams, E., L.M. Higgins, et al. Extension Producer Marketing Programs: The Factors that Lead to Producer Success. Poster selected for presentation at the Food Distribution Research Society annual conference. San Juan, Puerto Rico. October 2012. Higgins, L.M. and A. Maddox. Comparing Wine Labels: Can Consumers Correctly Identify Redesigned Labels? Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Higgins, L.M. and M. Witherwax. Brand Personality and Social Media Involvement by Wineries. Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M., L.M. Higgins, and M. Rice. Does Family on a Label Increase Purchase Interest for a Wine, or Just a Halo Effect? Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M, M. Wolf, L. Brady, H. Peszynski, and L.M. Higgins. Using Social Media for Collaboration About Industry News in Higher Education. Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M, M. Wolf, and L.M. Higgins. Using Social Media to Provide More Efficient Collaboration Between Professors, Students, and Industry About Relevant Information. Panel discussion presented at the 2012 WERA-72 meetings. West Lafayette, IN. June 2012. Wolf, M.M, L.M. Higgins, and B. Greenwood. Social Media in Higher Education: Interaction and Learning Enhancement. Invited panel presentation, Center for Teaching and Learning, California Polytechnic State University. San Luis Obispo, CA. April 2012. Gao, X, A. Ishdorj, L.M. Higgins. Impact of the National School Lunch Program on Childrens Food Security. Selected paper presented at the Southern Agricultural Economics Association annual meeting. Birmingham, AL. February 4-7, 2012. Colorado State University Peer-Reviewed Journal Publications Nurse, G., Y. Onozaka and D. Thilmany McFadden.2012. Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement. Journal of Food Products Marketing. Forthcoming. Fall 2012. Thilmany McFadden, D. and S. Low. 2012. Will Local Foods Influence American Diets? CHOICES, 2nd Quarter 2012. Other Refereed Publications: Gunter, A. and D. Thilmany. 2012. Economic Implications of Farm to School for a Rural Colorado Community. WRDC Rural Connections. Issue 21. May 2012. Online at: http://wrdc.usu.edu/. Thilmany, D. 2012. Local Food, Organics and Sustainability. Invited chapter to The Federal Policy Role In Today's Food and Agricultural Markets. Forthcoming. Selected Presentations and Posters: Ahearn, M., P. Davis, J. Ifft, S. Low and D. Thilmany. Issues and Opportunities Surrounding Small Farm Transition and Succession. Organized panel for the 6th National Small Farms Conference. Memphis, TN. Sept. 2012. Thilmany, D. Panelist in Session, To Nest in the Wind - Implementation and Impacts of Career Development for Women in Personal Growth and Balancing Life. 2012 AAEA Annual Meetings. Seattle, WA. Thilmany, D. Moderator and Discussant for Session, Understanding the Multiple Impacts from Marketing Locally Grown Food, Food Products, and Agri-Recreational Services. 2012 AAEA Annual Meetings. Seattle, WA. Thilmany, D and M. Costanigro. Ethical Considerations in Food Labeling. For Organized Session, Ten Thousand Labels: Credence Attributes, Product Differentiation, and Information Flows in the Food System. 2012 AAEA Annual Meetings. Seattle, WA. Invited Papers and Presentations: Thilmany, D. Understanding Alternative Livestock Marketing Dynamics: The Case of Colorado Homestead Ranches. Invited talk at Strengthening Agricultures Infrastructure: Adding Value, Breaking Down Barriers, Increasing Profits. December 2012. Portland, OR. Deselnicu, O., M. Costanigro, D.M. Souza-Monteiro and D. Thilmany McFadden. What Drives the Premium for Origin in Food? A Meta-Analysis of Geographical Indication Studies. Invited presentation to the Grenoble Applied Economic Laboratory. May 2012. Thilmany, D. Local Food Market Dynamics: An Analysis of Consumer Motivations, Marketing Choices and Welfare Implications. The Ohio State University Van Buren lecture. April 2012. Thilmany McFadden, D. What Is Driving Consumer Demand for Local Foods? Presentation at the USDA Ag Outlook Forum. February 2012. Washington, DC. Louisana State University Peer-Reviewed Journal Publications Mishra, Ashok K., Michael J. Harris, Kenneth W. Erickson Charles B. Hallahan, and Joshua D. Detre, Drivers of Agricultural Profitability in the US: An Application of the DuPont Expansion Method, Agricultural Finance Review, Vol. 72, No. 3, 2012. Clark, Benjamin M., Joshua D. Detre, Jeremy DAntoni, and Hector O. Zapata, The Role of an AG Index in a Modern Portfolio, Agricultural Finance Review, Vol. 72, No. 3, 2012. Mark, Tyler B., Joshua D. Detre, Jeremy DAntoni, and Ashok K. Mishra, " Factors Influencing Farm Operator Expectations on Future Levels of Government Support," Journal of the American Society of Farm Managers and Rural Appraisers, Vol. 75, No. 1, 2012 (148-164). Briggeman, Brian C., Joshua D. Detre, Notie Lansford, and Damona Doye, Experiential Learning on the Internet: The Case of the Internet Agricultural Bank Simulation Game," North American Colleges and Teachers of Agriculture Journal. Vol. 46, No. 2, 2102 (63-67). Zapata, Hector O., Joshua D. Detre, and Tatsuya Hanabuchi, Historical Performance of Commodity and Stock Markets, Journal of Agricultural and Applied Economics, Vol. 44, No. 3, 2012 (339-357). Detre, Joshua D., and Michael A. Gunderson, Doing More with Less in a Rapidly Changing Discipline Smaller Agribusiness Faculties Teaching More Students," International Food and Agribusiness Management Review, Vol. 15, No. Special Issue A Global Networks, Global Perspectives and Global Talent, 2012 (31-36). Fannin, James M. and Joshua D. Detre, Red Light Ahead! Preparing Local Governments Financially for the Next Disaster," Choices, Vol. 27, No. 1 (2012), Available at http://www.choicesmagazine.org/choices-magazine/theme-articles/rural-wealth-creation/red-light-ahead-preparing-local-governments-financially-for-the-next-disaster. Fannin, James M., John D. Barreca, and Joshua D. Detre, Estimating GDP at the Parish (County) Level: An Evaluation of Alternative Approaches," Louisiana State University Agricultural Center Experiment Station Bulletin, No. 890, 2012. Fannin, J. Matthew, John D. Barreca, and Joshua D. Detre, The Role of Public Wealth on Recovery and Resiliency to Natural Disasters in Rural Communities, American Journal of Agricultural Economics, Vol. 94, No. 2, 2012 (549-555). Michigan State University Peer-Reviewed Journal Publications Dentoni, D., O. Hospes, & R.B. Ross. (Eds.) 2013. Managing Wicked Problems in Agribusiness: The Role of Multi-stakeholder Engagement in Value Creation. International Food and Agribusiness Review (Special Issue). Selected Presentations and Posters: Ross, R. B., K. Sprouse, F. R. Chaddad, M. I. Gomez. Forthcoming. The Market Legitimacy of Cool Climate Wineries: Distribution Challenges and Strategies for a Nascent Food Industry. Journal of Food Distribution Research (Proceedings Issue). Ross, R. B., N. Victor. Forthcoming. The Role of Social Capital in Nascent Agri-Food Industries: A Case Study of Michigan Chestnut Growers. Journal of Food Distribution Research (Proceedings Issue). Ross, R. B., N. Paulson, & E.T. Micheels. Entrepreneurial Orientation and the Farm Performance of Illinois Grain Producers. Paper presented at the 2012 International Food and Agribusiness Management Association World Symposium, Shanghai, China, June 2012. Lovgren, A., R. B. Ross, F. R. Chaddad, & M. I. Gomez. Too Legit to Fail? Identifying the Influence of Legitimacy on the Success and Survival of Cool Climate Wine Producers. Paper presented at the 2012 International Food and Agribusiness Management Association World Symposium, Shanghai, China, June 2012. Miguel Vieira-Lopes, & R. B. Ross. The Future of Michigan Agribusiness: A Survey of Challenges and Expectations. Presentation at the 2012 Michigan Agribusiness Association Outlook Conference, Mackinac Island, MI, September 2012. Ross, R. B. What is Agribusiness Saying? Survey Results. Presentation at the 2013 Michigan Agribusiness Association Winter Conference, Lansing, MI, January 2013. Purdue University Peer-Reviewed Journal Publications Downey, W. S. & Schetszle, S. L.(2012) Asynchronous assessment in a large lecture marketing course. Marketing Education Review, 22(2), 97-108. Downey, W. S. (2012). Experiential Learning through Industry Interaction in a Large Lecture Agribusiness Course. NACTA Journal, (In Press). Selected Presentations and Posters: Johnson, A., Perry, G., & Downey, W. S. Agribusiness Management Curriculum Review. Presentation at WERA, Purdue University, June, 2012. Johnson, A. J. & Downey, W. S. Discovered Knowledge: A Framework For Understanding Customers And Influencers. Presentation at WERA, Purdue University, June, 2012. Wysocki, A., Litzenberg, K., Johnson, A. J. & Downey, W. S. Changing Undergraduate Student Attitudes for Sales Careers. Presentation at WERA, Purdue University, June, 2012. Diebel, P., Perry, G., Gunderson, M. & Downey, W. S. Teaching Outcomes for Agribusiness Management Programs. Presentation at AAEA in Seattle, WA, August, 2012. Downey, W. S. Teaching Tips. Presentation at AAEA, Seattle, WA, August, 2012. Saint Josephs University Peer-Reviewed Journal Publications Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis Journal of Food Products Marketing, 20(5). (Accepted) Stanton, John L., James B. Wiley and Ferdinand F. Wirth. 2012. Who are the Locavores? Journal of Consumer Marketing, 29(4): 248 261. Other Refereed Publications: Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis. Proceedings of the International Food Marketing Research Symposium, June 21-22, 2012, Philadelphia, Pennsylvania. Invited Papers and Presentations: Wirth, Ferdinand F. 2012. Understanding Marketing Functions for Direct Marketers. Invited Presentation, Aquaculture America 2012, Las Vegas, Nevada, March 1, 2012. Wirth, Ferdinand F. 2012. Cashing in on Current Trends in Food Marketing. Invited Presentation, Aquaculture America 2012, Las Vegas, Nevada, March 1, 2012. Selected Presentations and Posters Wirth, Ferdinand F. 2012. The Aquaculture Regulatory Climate Scale Re-visited: Has There Been Progress in Reducing Regulatory Stringency? Selected paper presented at AQUA2012, combined meeting of the World Aquaculture Society and the European Aquaculture Society, Prague, Czech Republic, September 1 5, 2012. Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis. Selected paper presented at the International Food Marketing Research Symposium, Philadelphia, Pennsylvania, June 21-22, 2012. Santa Clara University Peer-Reviewed Journal Publications Rodrigues, Jon and Gregory A. Baker. 2012. "Grameen Danone Foods (GDF)." International Food and Agribusiness Management Review, Volume 15, No. 1. Presentations at Professional Meetings Harwood, Michael J. and Gregory A. Baker. 2012. Healthy Food Costs for Low-Income Families: Santa Clara County, California. International Food and Agribusiness Management Association Annual Meeting. Southern Illinois University Peer-Reviewed Journal Publications Altman, Ira and Dwight Sanders. Producer Willingness and Ability to Supply Biomass: Evidence From The U.S. Midwest. Biomass and Bioenergy. 36(1):176-181. 2012. Texas Tech University Peer-Reviewed Journal Publications Belasco, Eric, Benaissa Chidmi, Conrad Lyford and Margil Funtanilla. Using Quantile Regression to Measure the Differential Impact of Economic and Demographic Variables on Obesity, Health Behaviour and Pubic Health (2012 2(2): 35-45. Gong, Gordon, Eric Belasco, Kristopher A Hargrave, Conrad Lyford and Billy U Philips. Determinants of Delayed Detection of Cancers in the Texas Counties in the United States of America. International Journal of Equity in Health (2012 May 29, 11 (1): 29). http://www.equityhealthj.com/content/pdf/1475-9276-11-29.pdf Pence, Barbara, Eric Belasco and Conrad Lyford. Prevention of Colorectal Cancer by Aspirin and/or Calcium: Efficacy, Mechanisms, and Cost Effectiveness, Current Colorectal Cancer Reports (5; January 2012): 1-6. Philips, Billy, Gordon Gong, Kristopher Hargrave, Eric Belasco and Conrad Lyford. Correlation of the ratio of metastatic to nonmetastatic cancer cases with the degree of socioeconomic deprivation among Texas counties. International Journal of Health Geographics, 2011, 10:12. Selected Presentations and Posters: Lyford, Conrad. Using a Living Marketing Problem to Teach Marketing Research Methods, 2012 WERA-72 Western Education\Extension and Research Activities Committee on Agribusiness Annual Meeting, June 24-26, 2012, Lafayette, Indiana. Lyford, Conrad, Jaime Malaga and Benaissa Chidmi. Evaluating the Sub-Saharan Sorghum Market for US Exports, 2012 WERA-72 Western Education\Extension and Research Activities Committee on Agribusiness Annual Meeting, June 24-26, 2012, Lafayette, Indiana. Lyford, Conrad, Janani Thapa, Eric Hequet and Jeff Johnson.Comparing the Economics of Stripper and Picker Harvesting in West Texas, 2012 Beltwide Cotton Conferences, January 3-6, 2012, Orlando, Florida. Lyford, Conrad P, Eric Belasco, Barent McCool, Audrey McCool, Tyra Carter and Barbara Pence. Health Attitudes, Knowledge and Behavior in Rural Communities, Track paper, 2012 American Agricultural Economics Association meeting, August 12-14, 2012, Seattle, Washington. McCool, B, McCool, A, Hensarling, N, Lyford, C, Pence, B, Belasco E, & Carter, T. Interventions to Reduce Cancer Risk in Rural West Texas Communities. Texas Dietetic Association Food & Nutrition Conference & Exhibition, San Antonio, TX April 12 - 14, 2012. McCool B, Pence B, Lyford C, Hensarling N, McCool A, Carter T. Working with the local supermarket to bring cancer prevention information and encouragement to rural communities. Texas Public Health Association annual conference, Arlington TX, March 21-23, 2012. Gordon Gong, Kristopher Hargrave, Eric Belasco and Conrad Lyford, Billy Philips. Identification of Hot Spots of Delayed Cancer Diagnosis by Wellbeing Index in Texas. Poster presented at the 2011 Innovations in Cancer Prevention and Research Conference, Austin, TX, November 14-18, 2011. Conrad Lyford, Barent McCool, Audrey McCool, Eric Belasco, Barbara Pence and Tyra Carter. Working with the Local Supermarket to Bring Cancer Prevention Information and Encouragement to Local Communities. Poster presented at the 2011 Innovations in Cancer Prevention and Research Conference, Austin, TX, November 14-18, 2011. Non-refereed Publications: Lyford, Conrad, Jaime Malaga, Benaissa Chidmi, Pablo Mejia-Martinez and Tim Snyder. Expanding US Sorghum Exports to Sub-Saharan Africa: A Key Fast Growing Market, United States Department of Agriculture, Foreign Agricultural Service, June 2012. Murova, Olga and Conrad Lyford. Program Assessment for Hometown Stars and Bootstrap Bucks, 2010-2011. Texas Department of Agriculture, November 2011. Grants and Awards: Texas Tech Transdisciplinary Research Academy, Texas Tech University. June 2012 to August 2012. ($5,400, my share $5,400) University of Kentucky Peer-Reviewed Journal Publications Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011, also available on-line Woods, Timothy, Jack Schieffer, and Sayed Saghaian, Winery Integration Strategies in the Mid-South and Mid-Atlantic States, forthcoming in Journal of Agribusiness Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment European Review of Agricultural Economics, doi: 10.1093/erae/jbr039, 2011. Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011. Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011. Other Refereed and Numbered Publications Woods, Timothy, Matt Ernst, and Kevin Heidemann, 2012 Kentucky Produce Planting and Marketing Intentions Grower Survey and Outlook, AEC Extension Publication 2012-15, http://www.uky.edu/Ag/NewCrops/plantingsurvey2012.pdf, University of Kentucky, July 2012. Woods, Timothy and Matt Ernst, 2011 Regional Winegrape Marketing and Price Outlook, Crop Diversification & Biofuels Research & Education Center Report, University of Kentucky, http://www.uky.edu/Ag/NewCrops/winegrapesurvey11.pdf, May 2012. Woods, Timothy, Ani Katchova, and Matt Ernst, 2011 Retail Food Cooperative Member Survey: Focus on Local Foods, AEC Extension Publication 2012-05, April 2012. Holland, Rob, Matt Ernst and Tim Woods, Consideration for the Tennessee Produce Industry, Center for Profitable Ag publication, University of Tennessee, p.36., March, 2012. Coolong, Timothy, Kenneth Seebold, Ric Bessin, Timothy Woods, and Sarah Fannin, Sweetpotato Production for Kentucky, University of Kentucky College of Agriculture ID-195, February, 2012. Woods, Timothy, 2011 Nursery Products Buyer Survey, AEC Extension Publication 2012-01, December 2011. Selected Presentations and Posters: Woods, Timothy and Shang-Ho Yang, Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy and Shang-Ho Yang, Farm Market Patron Behavioral Response to Sampling, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Vassalos, Michael, Carl Dillon, Jack Schieffier, Wuyang Hu and Timothy Woods, Fresh Vegetable Growers Risk Perception, Risk Preference and Choice of Marketing Contracts: A Choice Experiment, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy and Bruce Yang, Picking up Pawpaws An Evaluation of Consumer Willingness to Sample Unusual Regional Products, presented paper also contributed to meeting proceedings, Food Distribution Research Society, San Juan , Puerto Rico, October, 2012. Woods, Timothy and Miranda Hileman, Farms to Food Banks: 2012 Impact on Consumers, poster presentation at Food Banks Fighting Hunger Conference, Frankfort, KY, September 2012. Katchova, Ani, and Timothy Woods, Marketing Local Foods by Food Cooperatives, poster presentation, International Association of Agricultural Economics, Foz do Iguaçu, Brazil, August 2012. Vassalos, Michael, Wuyang Hu, Timothy Woods, Jack Schieffer, and Carl Dillon, Marketing Contracts for Fresh Tomato Production: A Choice Based Experiment, Poster at the American Applied Economics Association annual meetings, Seattle, WA, August, 2012. Williamson, Sara and Timothy Woods, Local Foods Consumers: A Look Under the Hood, paper presented at the WERA-72 Regional Research in Agribusiness meetings, West Lafayette, IN , June, 2012. Williamson, Sara, Stan Ernst, Timothy Woods, and Wuyang Hu, Characteristics of Local Foods Consumers: a Fresh Look, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy, Marketing Specialty Crops, Third International Pawpaw Conference, Frankfort, KY, September, 2011. Woods, Timothy A., Food Safety Curriculum and Outreach, Contribution to the symposium - The Role of Agricultural Economics in Food Safety Standard Development, Education, and Evaluation, Agricultural and Applied Economics Association, Pittsburgh, PA, July, 2011. Williamson, Sara, Tim Woods, and Ani Katchova, Perspectives on Local Foods: A Survey of General Managers and the Patrons They Serve, Presented at the annual meeting of the Consumer Cooperative Marketing Association Conference, San Diego, CA, June 2011. Lindsey Mayes, Tammy Stephenson, Laura Stephenson, Tim Woods, Sara Williamson, Nutrition knowledge and dietary habits of Farmers Market patrons: implications for promoting consumption of locally grown fruits and vegetables, Poster at the 2011 American Dietetic Association Annual Meeting (FNCE) in San Diego September 2011 Guzhen Zhou, Wuyang Hu, Marvin Batte, Timothy Woods and Stanley Ernst, Household Grocery Shopping Destination Allocations: Have Local Stores Caught on with the Rise of Local Foods? Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011 Katchova, A.L. and T.A. Woods. The Effectiveness of Local Food Marketing Strategies of Food Cooperatives Selected paper, Agricultural and Applied Economics Association Meeting, Pittsburgh, PA 24-26 July 2011. Woods, Timothy and Ani Katchova, Local Sourcing Strategies for Food Consumer Cooperatives, USDA Rural Development Cooperatives Webinar Series, July, 2011. Jordan Shockley, Carl Dillon, and Tim Woods, Estimating the Economic Viability of a New Crop Alternative for the U.S. Organic Market: Edamame A Vegetable Soybean, Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011 Katchova, A.L., and T.A. Woods. The Role of Food Cooperatives in Local Food Networks Selected symposium paper, International Food and Agribusiness Management Association World Forum and Symposium, Frankfurt, Germany, 20-21 June, 2011. Woods, T.A. and A.L. Katchova. Local Food Procurement and Promotion Strategies of Food Cooperatives Selected paper, Southern Agricultural Economics Association Meeting, Corpus Christi, TX, 5-8 February, 2011. http://ageconsearch.umn.edu/handle/98853 University of Missouri Peer-Reviewed Journal Publications Chaddad, F.R. and Mondelli, M.P. Sources of Firm Performance Differences in the U.S. Food Economy, Journal of Agricultural Economics 64(2), forthcoming June 2013. Chaddad, F.R. (2012). Advancing the Theory of the Cooperative Organization: The Cooperative as a True Hybrid, Annals of Public and Cooperative Economics 83(4): 445-461. Chaddad, F.R. and Chaddad, Fernando (2012). Coming Full Circle: Prudential Insurance Company, in A Co-operative Dilemma: Converting Organizational Form, Jorge Sousa and Roger Herman (eds.), University of Saskatchewan Press, pp. 73-93. Chaddad, F.R. and Cook, M.L. (2012). Legal Frameworks and Property Rights in U.S. Agricultural Cooperatives: The Hybridization of Cooperative Structures, The Cooperative Business Movement: 1950 to Present, Patrizia Battilani and Harm Schroeter (eds.), Cambridge University Press, chapter 7, pp. 175-194, 2012. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2012). Separação entre Propriedade e Decisão de Gestão nas Cooperativas Agropecuárias Brasileiras [Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Economia e Sociologia Rural 50(2): 285-300. Costa, D.M., Azevedo, P.F. and Chaddad, F.R. (2012). Determinantes da Separação entre Propriedade e Gestão nas Cooperativas Agropecuárias Brasileiras [Determinants of the Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Administração da Universidade de São Paulo (RAUSP), 47(4), forthcoming 2012. Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2012). Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms, Brazilian Administration Review 9, forthcoming 2012. Moura, P.T. and Chaddad, F.R. (2012). Collective Action and the Governance of Multistakeholder Initiatives: A Case Study of Bonsucro, Journal on Chain and Network Science 12(1): 13-24. University of Saskatchewan Peer-Reviewed Journal Publications Micheels, E.T. and H.R. Gow, 2012. The Effect of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation. International Journal of Marketing Studies 4 (3): 2-15. Selected Presentations and Posters: Micheels, E.T. and M. Blumthal, 2012. Using Industry Interactions to Enhance Experiential Learning in Undergraduate Agribusiness Curricula. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Shanghai, China. Ross, R.B., N.D. Paulson, and E.T. Micheels, 2012. The Performance Implications of an Entrepreneurial Orientation within Commercial Grain Operations in Illinois. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Shanghai, China.

Impact Statements

WERA72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. WERA continues to be a critical focal point for creating academic relationships to agribusiness. Linkages with other research projects (such as S1050 and Agribusiness Learning Outcomes ), academic associations (AAEA, IAMA, Food Distribution Research Society,), and industry have led to very fruitful collaborations. In addition to help developing a critical mass of agribusiness dialogue and research expertise, WERA72 has been supportive of graduate student engagement in this field.
As there are few departments that hold a significant concentration of agribusiness faculty, the coordination and communication of agribusiness faculty interests is thereby of importance. WERA72 continues maintain and further develop its electronic communication methods, regularly using the organizations listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. Past presentations, abstracts and manuscripts have also been posted on the organizations webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through such communications, it improve the quality and quantity of agribusiness research, teaching and extension that is produced by participating members, as well as fostering integrated and multi-state projects among WERA72 participants.
WERA72 continues to link university research, teaching and extension faculty with government agency personnel and industry leaders. The program at the annual meeting once again included an invited speaker from industry. The WERA72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. For a second year, the WERA72 leadership has arranged an industry tour for the membership to jointly explore significant agribusiness issues in the field.

Date of Annual Report: 09/04/2013

Report Information

Annual Meeting Dates: 06/09/2013 - 06/11/2013
Period the Report Covers: 10/01/2012 - 09/01/2013

Participants

Ira Altman, Southern Illinois University; Glory N. Ben-Chendo, Federal University of Technology Owerri, Nigeria; Jason Bergtold, Kansas State University; Dennis Conley, University of Nebraska; Erin Borror, US Meat Export Federation; Oral Capps, Texas A&M University; Kynda Curtis, Utah State University; W. Scott Downey, Purdue University; W. Marshall Frasier, Colorado State University; Sheng Gong, Kansas State University; Peter Goldsmith, University of Illinois; Lindsey Higgins, California Polytechnic State University; Kenrett Jefferson-Moore, North Carolina Ag and Tech University; Aaron Johnson, University of Idaho; Kerry Litzenberg, Texas A&M University; Anamaria Martins, University of Illinois at Urbana-Champaign; Eric Micheels, University of Saskatchewan; Dragan Miljkovic, North Dakota State University; Padmanand Nambiar, University of Georgia; Lia Nogueira, University of Kentucky; Jon C. Phillips, Cal Poly Pomona; Forrest Stegelin, University of Georgia; Ruby Ward, Utah State University; Glen Whipple, University of Wyoming; Allen Wysocki, University of Florida

Brief Summary of Minutes

Brief Summary of Minutes of Annual Meeting:
Faculty from nineteen universities, three graduate students, a USDA representative, and an industry executive participated in the 2013 WERA-72 annual meeting, held at the Excalibur Hotel in Las Vegas on June 9th-11th, 2013. The annual meeting featured an invited industry speaker, five paper sessions, and one panel discussion. The complete program agenda, business meeting agenda, and treasurers report are provided in appendices A, B and C, respectively.
Erin Borror, an economist with the United States Meat Export Federation was this years invited industry speaker. Erin presented a vast amount of information relating to the international markets for red meat. She highlighted supply and demand indicators in China, Japan, Korea, Russia, and the EU. Erin shared her global production forecasts, trade-weighted exchange rates, and insights into the impact of US policy changes, including expanded access to the Japanese market for US beef. Erins discussion of the pork market in China was particularly timely due to the recent announcement that the Hong Kong based company, Shuanghui International Holdings, will be buying Smithfield. Erins presentation fit well with this years WERA meeting and provided a good base for moving into the first series of papers covering research on the global nature of agribusiness.
Following Erins presentation, the meeting progressed into the first of five paper sessions. The first paper session, titled Issues on Global Agri-Food Systems, included three papers ranging from demand for GM foods in South Korea to supply risks in China to the development of a Latin American agribusiness index. Peter Goldsmith presented the first paper via GoToMeeting from the University of Illinois. His presentation highlighted the fact there are 325 million farmers in China and that food travels a relatively long distance within China to reach consumers. Peters research findings suggest that food-purchasing managers in China mitigate quality risk engaging in higher relationships and employing fewer suppliers. The subsequent papers in this session explored risk and behavioral responses in Korea and Latin America and provided the membership with a fruitful area of discussion on global agribusiness.
Following lunch, the meeting moved into the second and third paper sessions, titled Value Added Agriculture and Risk Management in Agri-Food Chains, respectively. The session on value added agriculture included three engaging papers on behavioral responses to winery visits, extension entrepreneurship and food hubs, along with a paper on value added plantains as a way to increase womens self sufficiency in Nigeria. Although each paper was very unique, they each touched on new trends: the developing wine industry in the Appalachian region, food hubs, and micro lending in developing countries. The session on risk management combined papers on producers expectations of postharvest losses in Brazil and the economic impacts of non-infectious diseases in the egg layer industry. Also presented in the third session by Kynda Curtis was a paper using stochastic simulation to analyze decision making under risk for producers selling produce direct or to wholesale markets. Each paper generated some good discussion among membership and seemed to spark genuine interest from the attendees.
Mondays activities concluded with the business meeting, along with a meeting of the executive officers. Details of the business meeting can be found in the official minutes, taken by secretary Lia Nogueira, in Appendix B.
Last years WERA meeting was held jointly with the Agribusiness Learning Outcomes group and Marshall Fraiser brought an Learning Outcomes update to WERA-72 on Tuesday morning. Taking the input from last years industry and faculty participants (several of which were WERA-72 members), the Agribusiness Learning Outcomes group has made progress toward coming up with a common set of learning outcomes for agribusiness programs. Marshalls presentation involved testing a survey that will be later distributed to agribusiness programs across the country. As anticipated, the presentation provided some lively discussion and participation from the WERA-72 attendees regarding teaching objectives and differences between institutions.
The fourth paper session, as well as the panel discussion, covered research and issues relating to teaching. From using sales courses to shape students perspectives about sales careers to using emotion through simulation games to make learning experiences real, and from side by side comparison of teaching pedagogies to attempts to motivate students through designing a more flexible course structure, the enthusiasm and interest for engaging agribusiness students was apparent in the group. The panel presentation gave perspectives from three different institutions (University of Saskatchewan, Cal Poly Pomona, and Cal Poly San Luis Obispo) on new and emerging ways to engage with students. Teaching agribusiness appears to continue to be of significant interest to the membership.
The final paper session of the meeting included three presentations on biomass and biofuels. The papers, covering a willingness to harvest ag residues, willingness to supply biomass, and distillers grain exports, all complemented each other very well and were a nice conclusion to the 2013 WERA-72 meetings.
Three graduate students, from the University of Illinois and Kansas State University, attended and presented some of their research. WERA-72 continues to encourage graduate students interested in academic or research careers in agribusiness to not only attend, but also participate in the annual meetings.
For a full listing of paper sessions, please see Appendix A.

Business Meeting Minutes

WERA-72 Business Meeting
Las Vegas, Nevada
June 9-11 2013

Monday June 10, 2013

Chair Lindsey Higgins called the meeting to order at 4:45. Secretary Lia Nogueira is taking the minutes.

A. Old Business
" Scott Downey summarized the treasurers report:
o Current cash balance of $5,002.31.
o Registration fee for this year was $250 due to the higher cost of food at Excalibur than at Purdue
o For next year registration fee, Scott proposed to leave the fee at $250 for the early bird rate (March 1st to May 1st) and raise it to $300 after May 1st.
o Forrest Stegelin moved to approve the treasurers report, Eric Micheels seconded the motion. Motion passed and the treasurers report was accepted as submitted.

B. New business
" New secretary
o Scott Downey nominated Marshall Frasier, Ira Altman seconded the nomination. No other nominations were made. A verbal vote was taken on making Marshall Frasier the secretary. The vote passed.

" Selection of Location and Date for Future Meetings
o Santa Clara is the location for the 2014 meetings.
§ Dates IFAMA is on June 15-19 in Cape Town, South Africa. June 8-10 is the preferred date, Lindsey Higgins will confirm with Greg Baker. Other options are June 26-28, or June 31-July1st.
§ Scott Downey proposed to have an early bird registration fee of $250 from March 1st to May 1st and $300 after that. Aaron Johnson moved to approve this change in fee structure, Al Wysocki seconded the motion. Motion passed.
§ Scott Downey proposed to have a reduced or waived fee for grad students and an application to be determined by the Executive Committee. Lindsey Higgins made a motion to pass this change, Forrest Stegelin seconded the motion. Motion passed.
§ Themes ideas technology in the classroom and online classes. Dennis Conley suggested having a guest speaker that has experience with online classes, possibly on the technical side, someone with instructional design background to help faculty with distance education and follow with open discussion. Some other options for guest speakers: Yahoo or Google.
o Location for the 2015 meetings Las Vegas?
§ Some of the pros of having the meetings back in Las Vegas are the low cost to get to and stay, and set up is usually efficient. Scott Downey will look around to see if there are options other than Excalibur.
§ Kynda Curtis may have some options for guest speakers.
§ Dennis Conley proposed to have a location selection committee instead of having everyone vote. Lindsey Higgins made a motion to approve this suggestion, Dragan Miljkovic seconded the motion. Motion passed.
§ The committee should make the decision by the end of the summer. Aaron Johnson amended the motion to give Scott Downey latitude to make the decision and appoint the committee. Dennis Conley seconded the amendment. Amendment passed.
o Location for the 2016 Meetings
§ Fort Collins (Marshall Frasier)
§ Salt Lake City / Park City (Ruby Ward and Kynda Curtis)
§ Kansas City (Jason Bergtold)

" Communication / Outreach
o Strategies to attract people to the organization:
§ Joint meetings with other committees
§ Check to see if there are any other agribusiness regional projects or committees
§ Panel or facilitated discussion to attract people
§ Bring grad students sessions geared to them
§ Grad student poster session / competition
o Website
§ Need to make it more accessible (Conrad Lyford)
o Posting meeting abstracts / papers to AgEcon Search
§ Conrad Lyford will post abstracts and papers
§ The Executive Committee will have a call in the next days to have people send papers or abstracts to be posted on AgEcon Search
§ We discussed the potential to have a special issue in some journal

" Annual Report
o Update of activities and outcomes
§ The Executive Committee will need input from members
o Project renewal (due Jan. 1st 2014)
§ We need to include the progression of projects, and the new issues that the committee may want to take on. What do we want to accomplish over the next 5 years that can attract more people? The Executive Committee will put a draft together, and send it to the members. Anyone interested in participating, should let the Executive Committee know.
§ We need 3 to 5 objectives.
" Some topics suggested were: technology, small farm profitability strategies, how the change in industry dynamics shapes competition, competition between industry and family farms (focus on both sides of the spectrum), learning outcomes, preparing students (undergrad and grad) human capital development, industry interactions.

C. Adjourn: Scott Downey made a motion to adjourn the meeting, Marshall Frasier seconded the motion. Chair Lindsey Higgins adjourned the meeting at 6:10 pm.
APPENDIX C
Treasurers Report

2013 Treasurers Report
WERA 72
June 10, 2012

Update
The WERA-72 treasury is currently held in an account at Purdue University. WERA-72 remains in strong financial condition. At present WERA holds a cash balance of $5,002.31. This balance does not include registrations received or meeting expenses incurred for 2013, other than a $1,000 deposit paid to the Excalibur. Some of the 2012 postings may not have been settled properly and are being reviewed.

The registration fees for this years meeting were set at $250 per person. These fees must cover the expenses associated with paid members. We have received 24 paid registrations for the meeting. The Excalibur raised prices considerably since our last visit. Costs were $187 per person for food and facilities in 2011. Costs were $130.43 in 2012 at Purdue. This year, with as close to the same menus as I could get, costs are almost $307.22 per person. Ive tried to cancel some things and negotiate this down, but service has been terrible. Starting our registration push late made forecasting numbers challenging as well.

The following summarizes my projections and recommendations for WERA-72 going forward.

Projections and Recommendations:
I believe it was decided that the 2014 meeting will again be hosted in Santa Clara. This will likely result in more reasonable costs for food. I propose that registrations be left at $250 for 2014.

As we discuss 2015, I suspect the realities of costs at attractive venues like Las Vegas will have to be realized. If we are to return to Las Vegas, I propose finding another venue, eliminating breakfasts and snacks (food courts are close-by to everything) and only having two lunches. Minimum charges to get facilities free this year were $2500. Two lunches would exceed this for 25 registrants. We could choose not to come to Las Vegas and rotate among campuses, but I would raise the concern about attrition without an attractive venue to periodically broaden interest in the program.

If we return to Las Vegas, I propose that the cost of the program in 2015 be held at $250 for registrations received prior to May 1 and $300 for registrations received on May 1 or after. While the coffers of WERA-72 are not empty, a prudent approach is required in order to continue to be funded appropriately.

Submitted by:

W. Scott Downey
Treasurer WERA-72

WERA 72 2013 FUNDS AND BUDGET PROJECTION

Balance Forward 4/12/2012 $8,744.89
- 2012 Meeting Deficit $140.28
- 2012 Outcomes Event (mischarged) $2,742.58
Balance on 10/31/2012 $6,002.31
-Deposit to Excalibur $1,000.00
A. Current Cash Balance June 7, 2011 $5,002.31

+ Additional registration fees due $6,000.00
- 2013 Expenses $7,680.50
+ Add Back Deposit $1,000.00
$4,321.80
+ Add Back Outcomes Event $2,742.58
B. Projected Ending Cash Balance $7,064.38

Accomplishments

Accomplishments Selected and invited presentations: X. Cai, M. Wolf, and L.M. Higgins. Using a Social News and Discussion Forum to Engage Students in Agricultural Economics and Agricultural Marketing: A Comparison. Selected poster presented at the Agricultural and Applied Economics Association. Washington D.C. August 2013. M. Wolf*, and L.M. Higgins. Examining the Purchase Interest for a New South African Wine in The United States Selected paper presented at the American Association of Wine Economists annual meeting, Stellenbosch, South Africa. June 26-29, 2013. M. Wolf*, W. Dasovich, M. Wolf , L.M. Higgins. When Choosing a Wine Label, Women are from Hollywood and Men are from Boston Selected paper presented at the American Association of Wine Economists annual meeting, Stellenbosch, South Africa. June 26-29, 2013. L.M. Higgins* and C. Kanty. Wine Brand Personality Transmission: Is the Label Enough? Selected paper presented at the American Association of Wine Economists annual meeting, Stellenbosch, South Africa. June 26-29, 2013. L.M. Higgins*, M. Wolf, and M.M. Wolf. Purchasing Wine in the Information Age: The Role of Quick Response (QR) Codes Selected paper presented at the American Association of Wine Economists annual meeting, Stellenbosch, South Africa. June 26-29, 2013. Phillips, J., L.M. Higgins*, and E. Micheels. New Ways to Reach Students and Prospective Students. Panel presentation at the WERA-72 Meeting, Las Vegas, NV. June 9-11, 2013 Higgins, L.M.* Agribusiness Student Motivation through Flexible Grading. Selected paper presented at the WERA-72 Meeting, Las Vegas, NV. June 9-11, 2013 Higgins, L.M.* and C. Schroter. Teaching Information Literacy to Undergraduate Agribusiness Students: Project-based vs. Task-based Pedagogies. Selected paper presented at the WERA-72 Meeting, Las Vegas, NV. June 9-11, 2013 Higgins, L.M.*, M. Pope, M. Wolf. Social Content and Discussion Platform Engages Students and Enhances Learning: Part 2 (Case Study Application and Activity). Selected presentation at the Community of Academic Technology Staff (CATS 2013) regional meeting. CSU Long Beach. April 2013. Higgins, L.M.*, M. Pope, M. Wolf. Social Content and Discussion Platform Engages Students and Enhances Learning: Part 1 (Results and Activity). Selected presentation at the Community of Academic Technology Staff (CATS 2013) regional meeting. CSU Long Beach. April 2013. Higgins, L.M.*, M. Pope, M. Wolf. Social Content and Discussion Platform Engages Students and Enhances Learning: Part 2 (Case Study Application and Activity). Selected presentation at the Community of Academic Technology Staff (CATS 2013) regional meeting. Cal Poly, San Luis Obispo. March 2013. Higgins, L.M.*, M. Pope, M. Wolf. Social Content and Discussion Platform Engages Students and Enhances Learning: Part 1 (Results and Activity). Selected presentation at the Community of Academic Technology Staff (CATS 2013) regional meeting. Cal Poly, San Luis Obispo. March 2013. Wolf, M., A. Torres, M. Wolf, and L.M.Higgins. International Collaboration Using Social Media Enhances Learning: A Case Study and Demonstration. Selected presentation at the 16th Annual CSU Teaching Symposium. California Maritime Academy. February 2013. Wolf, M., M. Wolf, and L.M.Higgins. Using Technology, News, and Discussions to Engage Students and Enhance Learning. Selected presentation at the 16th Annual CSU Teaching Symposium. California Maritime Academy. February 2013. Higgins, L.M.* and M. Wolf. New Solutions to Old Problems: Innovations in Online Education. Invited webinar symposium speaker organized and hosted by the Sloan Consortium. August 2013. Higgins, L.M.*, M. Pope, and M. Wolf. Engaging Students with Current Course Content, Conversations and Collaboration. Invited presentation at the May 2013 Instructional Innovation Showcase. Cal Poly, San Luis Obispo. May 2013. Sullins, M. and D. Thilmany. Understanding and Managing Risk and Return for Small-Scale Value-Added Food Businesses. Poster for the 2013 American Applied Economics Association Annual Meetings. July 2013. Washington, DC. Thilmany, D. Investing in human resources: managing labor as a key asset in food production. Presentation to the 2013 Colorado Big and Small Conference. February 2013. Brighton CO. Wirth, Ferdinand F. 2013. Should the U.S. Invest in Developing a Cultured Flounder Industry? Selected paper presented at the International Food Marketing Research Symposium, Budapest, Hungary, June 20- 21, 2013. Something Fishy in Seafood Trade? The Relation between Tariff and Non-Tariff Barriers. Invited Seminar University of Nebraska, June 7th, 2013. Behavioral Response to Winery Visits in the Northern Appalachian States. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2013. Woods, Timothy A. and Matt Ernst, Emerging Marketing and Business Strategies, USDA Ag Marketing Service Research Symposium on Local Food Marketing Systems, Washington DC, August 2013. Woods, Timothy A., On-Line Direct Marketing Curriculum, Symposium on Social Media and the Impacts on Local Food Systems Marketing presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Hu, Wuyang, Marvin Batte, Timothy A. Woods, and Stanley C. Ernst, Local is the New Organic: Do Consumers Agree?, selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Noguiera, Lia, Timothy Woods and Shango-Ho Yang, Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States , selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Noguiera, Lia, Timothy Woods and Shango-Ho Yang, Behavioral Response to Winery Visits in the Northern Appalachian States , selected paper presented at the WERA-72 Regional Research in Agribusiness meetings in Las Vegas, NV, June, 2013. Woods, Timothy and Miranda Hileman, Farms to Food Banks: 2012 Impact on Consumers, poster presentation at Food Banks Fighting Hunger Conference, Frankfort, KY, September 2012. Katchova, Ani, and Timothy Woods, Marketing Local Foods by Food Cooperatives, poster presentation, International Association of Agricultural Economics, Foz do Iguaçu, Brazil, August 2012. Vassalos, Michael, Wuyang Hu, Timothy Woods, Jack Schieffer, and Carl Dillon, Marketing Contracts for Fresh Tomato Production: A Choice Based Experiment, Poster at the Agricultural and Applied Economics Association annual meetings, Seattle, WA, August, 2012. Katchova, A.L., and T.A. Woods. Competitive Advantages in Sourcing and Marketing Local Foods by Food Cooperatives. Seminar Presentation at BOKU, the University of Natural Resources and Life Sciences, Vienna, Austria, 15 May, 2012. Katchova, A.L., and T.A. Woods. Food Cooperatives Innovations and System Dynamics in Local Food Networks. 6th International European Forum on System Dynamics and Innovation in Food Networks, Innsbruck-Igls, Austria, 13-17 February 2012. Williamson, Sara, Stan Ernst, Timothy Woods, and Wuyang Hu, Characteristics of Local Foods Consumers: a Fresh Look, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Chaddad, F.R. and Rodriguez-Alcala, M. BrasilAgro: Organizational Architecture for a High Performance Farming Corporation, Annual Meeting of the Agricultural and Applied Economics Association (AAEA), Washington, DC, August 2013. Sun, L., Gómez, M.I., Chaddad, F.R., and Ross, B.R. Distribution Channel Choice of Start-up Wineries in Cool Climate Regions, Annual Meeting of the Agricultural and Applied Economics Association (AAEA), Washington, DC, August 2013. Ross, B.R., Chaddad, F.R. and Gómez, M.I. Challenges Facing New Business Ventures: A Legitimacy Approach, Annual Meeting of the Agricultural and Applied Economics Association (AAEA), Washington, DC, August 2013. Hajderllari, E., Karantininis, K. and Chaddad, F.R. Co-specific Investment Resulting in a New Generation Cooperative Organizational Form, Paper presented at the 133rd European Agricultural Economics Association Seminar on Developing Integrated and Reliable Modeling Tools for Policy Analysis, Crete, Greece, June 15-16, 2013. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. Separation of Ownership and Control in Brazilian Agricultural Cooperatives, Paper presented at the International Conference Cooperative Values in Internationalized Operations, Helsinki, Finland, June 14-16, 2012. Iliopoulos, C. and Chaddad, F.R. Ownership Costs and Governance in Agricultural Cooperatives, Paper presented at the International Conference Cooperative Values in Internationalized Operations, Helsinki, Finland, June 14-16, 2012. Moura, P.T. and Chaddad, F.R., Collective Action and the Governance of Multistakeholder Initiatives: A Case Study of Bonsucro, Paper presented at the Tenth Wageningen International Conference on Chain and Network Science, Wageningen, The Netherlands, May 24, 2012. Chaddad, F.R. and Iliopoulos, C. Ownership and Control in Agricultural Cooperatives, Paper presented at the International Conference Cooperative Responses to Global Challenges, Humboldt University, Berlin, March 23, 2012. Conley, D. An Analysis for Strategic Planning: Distillers Grain Exports and Long-term Corn Prices. Selected paper presented at the Western Education and Research Activities-72 (WERA-72), Las Vegas, NV, June 2013. Conley D. Playing God or Mother Nature: Using An Agribusiness Simulation Game to Motivate Student Learning. Selected paper presented at the Western Education and Research Activities-72 (WERA-72), Las Vegas, NV, June 2013. Conley, D. Tipping Points and Strategic Planning Applied to Ethanol and Distillers Grain. Selected paper presented at the International Food & Agribusiness Management Association, Annual Conference, Atlanta, Georgia, June 2013. Micheels, E.T., 2013. Experience, Learning, And Innovativeness in Beef Production: Results From a Cluster Analysis Proceedings of the 19th International Farm Management Congress Vol.1. 301-308. Micheels, E.T. Who are the Innovators in Canadian Prairie Agriculture?: Results from a Recent Survey. Presented for the 2013 Visions Conference held by the Alberta Agricultural Economics Association. May 2-3, 2013. Red Deer, Alberta. Forbes-Brown, S., Micheels, E.T. and Hobbs, J.E. 2013. An Assessment of Consumers Willingness to pay for Dairy Products With the 100% Canadian Milk Symbol. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Atlanta, Georgia, USA. Micheels, E.T., 2013. Experience, Learning, And Innovativeness in Beef Production: Results From a Cluster Analysis. Selected Paper presented at the 18th International Farm Management Association Congress, Warsaw, Poland, July 2013. Micheels, E.T., 2013. The Effect of Absorptive Capacity and Social Capital on the Adoption of Agricultural Innovations. Canadian Agricultural Economics Society Organized Symposia, Washington, DC Grants: Higgins, L.M. Pilot Economic Stochastic Simulation Model for Small to Medium Sized Wineries. California State University Agricultural Research Initiative. Submitted February 2013, requesting $5,000, with $5,000 funding awarded May 2013. Higgins, L.M. American Summer Research Publication Grant. American Association of University Women. Submitted November 2012 requesting $6,000, with $6,000 funded for the 2013-2014 fellowship period. Lau, M.H., L. Ribera, M. Santiago, and L.M. Higgins. Increasing Direct Marketing Potential for Socially Disadvantaged Producers Through Business Planning. USDA Federal State Marketing Improvement Program Program. Requested $36,000, $35,000 funded for the 2012-2013 award period, combined funding with matched funds: $75,000. Knox,R., D. Miller, R. Kriisher, P.D. Goldsmith, S. Rodriguez-Zas, and S. Clark. Advanced Technology for Practical Use of Cryopreserved Boar Sperm to Improve Opportunities for Profitable Pork Production. USDA-AFRI. $978,180. 2010-2013. Mumm, R. H., P.D. Goldsmith, K.D. Rausch, and H.H. Stein. Future Use of U.S. Agricultural Land for Ethanol Production from Corn Grain. Illinois Corn Marketing Board. $101,876. 2011-2012. Goldsmith, P.D. Global Feed in 3-D: An Information Technology Product for Strategic Decision Making and Market Analysis. USDA/NIFA SBIR I. $99.790. 2012-2014. Goldsmith, P.D. and A. Moura. Managing Grain Losses in Continuous Cropping Systems of the Tropics through On-Farm or Cooperative Storage. The ADM Institute for Post-Harvest Loss. $206,000. 2012-2014. Goldsmith, P.D. The Economics of Soybean Post-Harvest Loss in Mato Grosso. The ADM Institute for Post-Harvest Loss. $102,000. 2011-2013. Winter-Nelson, A. and P.D. Goldsmith. Livestocks Role in Poverty Alleviation. Elanco. $184,000. 2011-2013. Goldsmith, P.D. Global Feed in 3-D: An Information Technology Product for Strategic Decision Making and Market Analysis. USDA/NIFA SBIR II. $449,457. 2012-2014. Integrated Genomics and Management Systems for Control of Fire Blight, Specialty Crop Research Initiative Grant (Co-PI), USDA, $1.95 million USD, 2009 2012. The Effects of Agricultural Commercialization on Household Food Security in Rural China, Campus Research Board Grant, University of Illinois, with Kathy Baylis, $13,620 USD, January 2012 July 2012. Woods, Timothy (PI), National Study of Community Supported Agriculture (CSA) Operations: Emerging Marketing and Business Strategies and Implications for Business Resilience and Profitability, USDA-AMS, 2012-2014, $49, 836 Batte, Marv, Timothy Woods (Co-PI) and Wuyang Hu, Blueberry Product Development for Local Markets, USDA Federal-State Market Improvement Program, 2012-1014, $69,230 Woods, Timothy (PI) and Jack Schieffer, Grape and Winery Contracting and Supply Chain Management, Southern Risk Management Education Center USDA-RMA, 2012-2013, $44,132 Woods, Timothy (PI), Meat Hook Butcher Shop, subcontract with Woodland Farms, USDA-AMS Value Added Producer Grant, 2012-2013, $39,679 Woods, Timothy (PI), MarketReady Education for Kentucky Producers, Kentucky Department of Agriculture, 2011-12, $18,000 Rural Entrepreneurship in the Wine Industry: Identifying Success Factors Among Small and Medium Sized Wineries in Emerging Cool Climate Regions. Role and contribution: Program Director, responsible for project proposal writing, coordinating Co-PIs in other institutions, collaborators and graduate research assistants at MU, and responsible for research and outreach activities with Missouri wineries and industry leaders. Total funding: $498,463. Support for summer salary of PD and two Co-PIs and 3 half-time GRAs for the duration of the project. Dates: 09/01/2011 08/31/2015. Funding agency: USDA National Institute of Food and Agriculture (NIFA), Agriculture and Food Research Initiative (AFRI); Program: Agricultural Prosperity for Small and Medium-sized Farms. E.T. Micheels, An Assessment of the Effects of Market Orientation and Entrepreneurial Orientation on Farm Performance, AFBI Scholars Program, November 1, 2012 June 30, 2014, $33,000. E.T. Micheels, K.A. Rosaasen, W.J. Brown. Attitude Toward and Use of Risk Management Tools in Saskatchewan Agriculture, AFBI Scholars Program, November 1, 2013 June 30, 2015, $65,650

Publications

Higgins, L.M., M. Wolf, and A. Torres. (2013). Opening Doors to a Global Classroom: An International Social Media Collaboration. NACTA Journal. Forthcoming. . Washington D.C. August 2013. Thilmany, D., E. Tegegne and B. Hines. 2012.Farmers Markets and Direct Marketing in the Western US: Market Trends and Linkages with Food System Issues. Western Economics Forum. Winter 2012. Thilmany, D. O. Deselnicu and M. Costanigro. 2013. How Consumers Respond to Corporate Social Responsibility Initiatives: A Cluster Analysis of Dairy Consumers. Journal of the Food Distribution Research Society Proceedings. Forthcoming Ahearn, M., J. Ifft, S. Low, D. Thilmany McFadden and M. Sullins. Issues and Opportunities Surrounding Small Farm Transition. Proceedings of the USDA Small Farms Conference. Forthcoming. Wang, M. and P.D. Goldsmith. 2013. Industrial Agglomeration of Chinese Food Processing. American Journal of Agricultural Economics. Under Review, August. Mumm, R. H., P.D. Goldsmith, K.D. Rausch, and H.H. Stein. 2013. Future Use of U.S. Agricultural Land for Ethanol Production from Corn Grain. Energy & Environmental Science. Under review. August. Goldsmith, P.D. and F. Pereira. 2013. Outlining a Strategic Legitimacy Assessment Method: The Case of the Illinois Livestock Industry. Journal of Agriculture and Human Values. In print. April. Xing, L. and P.D. Goldsmith. 2012. Estimating the Non-Commercial Commercial Feed Gap in China. Chinese Journal of Agricultural Economics. In Print. November. Masuda, T. and P.D. Goldsmith. 2012. Chinas Meat and Egg Production and Soybean Meal Demand for Use as Feed: An Elasticity Analysis and Long-Term Projections. International Food and Agribusiness Management Review. 15 (3): 35-54. Research Articles: Medeiros, J.A.V. e P.D. Goldsmith. 2013. Mapeando os armazéns particulares, comerciais e cooperativas em Mato Grosso. Em revisão. Boletim de Pesquisa de Soja. Fundação MT: 20 páginas. Mapping Private, Commercial, and Cooperative Storage in Mato Grosso. Goldsmith, P.D. and M. Wang. 2012. The Economic Impact of Illinoiss Livestock Industry. June: pp. 142. Wirth, Ferdinand F. 2013. Assessing the U.S. Market Economics for a Cultured Flounder, Paralichthys sp., Industry. Journal of International Food & Agribusiness Marketing. (Submitted) Refereed Abstracts: Wirth, Ferdinand F. 2013. Should the U.S. Invest in Developing a Cultured Flounder Industry? Proceedings of the International Food Marketing Research Symposium, June 20- 21, 2013, Budapest, Hungary. Wirth, Ferdinand F. 2012. The Aquaculture Regulatory Climate Scale Re-visited: Has There Been Progress in Reducing Regulatory Stringency? AQUA2012 Book of Abstracts, World Aquaculture Society, Baton Rouge, LA. Baker, Gregory A., Alana N. Sampson, and Michael J. Harwood. 2013. California Water Wars: Tough Choices for Woolf Farming. International Food and Agribusiness Management Review, Volume 16, No. 2. Pandey, Mukesh, Gregory A. Baker, and Deepali Tewari Pandey. 2013. Supply Chain Re-engineering in the Fresh Produce Industry: A Case Study of Adani Agrifresh. International Food and Agribusiness Management Review, Volume 16, No. 1. Nogueira, Lia, Richard R. Barichello, Kathy Baylis and Hayley H. Chouinard. 2012. Policy Risk in the Canadian Dairy Industry. Applied Economic Perspectives and Policy 34(1):147-166. Wood, Benjamin D.K., Carl H. Nelson and Lia Nogueira. 2012. Poverty Effects of Food Price Escalation: The Importance of Substitution Effects in Mexican Households. Food Policy 37(1):77-85. Dawn Thilmany, David Conner, Kynda Curtis, Kathleen Liang, Kranti Mulik, Jeffrey OHara, Martha Sullins, and Tim Woods, Researching Market and Supply Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages, Journal of Agriculture, Food Systems, and Community Development, forthcoming. 2013. Katchova, A.L., and T.A. Woods. Food Cooperatives Innovations and System Dynamics in Local Food Networks. Proceedings in Food System Dynamics (2012):173-185. Holland, Rob, Matt Ernst and Tim Woods, Consideration for the Tennessee Produce Industry, Center for Profitable Ag publication, University of Tennessee, p.36., March, 2012. Chaddad, F.R. and Iliopoulos, C. (2013). Control Rights, Governance and the Costs of Ownership in Agricultural Cooperatives, Agribusiness: An International Journal, 29(1): 3-22. Chaddad, F.R. and Mondelli, M.P. (2013). Sources of Firm Performance Differences in the U.S. Food Economy, Journal of Agricultural Economics, 64(2): 382-404. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2013). The Determinants of Ownership Structure: Evidence from Brazilian Agricultural Cooperatives, Agribusiness: An International Journal, 29(1): 62-79. Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2013). Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms, Brazilian Administration Review, 10(1): 1-17. Senesi, S., Palau, H., Chaddad, F.R. and Daziano, M. The Evolution of Farming Networks in a Fragile Institutional Environment: The Case of Argentina, Journal on Chain and Network Science, 13(1), 71-82, 2013. Senesi, S., Chaddad, F.R. and Palau, H. Networks in Argentine Agriculture: A Multiple Case Study Approach, Revista de Administração de Empresas da Universidade de São Paulo [University of São Paulo Journal of Business Administration], 48(2), 281-294, 2013. Chaddad, F.R. (2012). Advancing the Theory of the Cooperative Organization: The Cooperative as a True Hybrid, Annals of Public and Cooperative Economics, 83(4): 445-461. Chaddad, F.R. and Chaddad, Fernando (2012). Coming Full Circle: Prudential Insurance Company, in A Co-operative Dilemma: Converting Organizational Form, Jorge Sousa and Roger Herman (eds.), University of Saskatchewan Press, pp. 73-93. Chaddad, F.R. and Cook, M.L. (2012). Legal Frameworks and Property Rights in U.S. Agricultural Cooperatives: The Hybridization of Cooperative Structures, The Cooperative Business Movement: 1950 to Present, Patrizia Battilani and Harm Schroeter (eds.), Cambridge University Press, chapter 7, pp. 175-194. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2012). Separação entre Propriedade e Decisão de Gestão nas Cooperativas Agropecuárias Brasileiras [Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Economia e Sociologia Rural, 50(2): 285-300. Costa, D.M., Azevedo, P.F. and Chaddad, F.R. (2012). Determinantes da Separação entre Propriedade e Gestão nas Cooperativas Agropecuárias Brasileiras [Determinants of the Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Administração da Universidade de São Paulo (RAUSP), 47(4): 581-595. Moura, P.T. and Chaddad, F.R. (2012). Collective Action and the Governance of Multistakeholder Initiatives: A Case Study of Bonsucro, Journal on Chain and Network Science, 12(1): 13-24. Micheels, E.T. and H.R. Gow, 2013. Market Driven Entrepreneurship in Primary Agriculture: The Convergence of Market Orientation and the Resource Based View. International Journal of Agricultural Management forthcoming [Accepted July 17, 2013]. Micheels, E.T. and H.R. Gow, 2012. The Value of a Positional Advantage for Agricultural SMEs. Small Enterprise Research 19 (2): 54-73.

Impact Statements

1. WERA-72 continues to link university research, teaching and extension faculty with government agency personnel and industry leaders. The program at the annual meeting once again included an invited speaker from industry. The WERA-72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. Furthermore, as agribusiness continues to mature as a field, an important focus in its development is to maintain and develop teaching, research and extension activities that reflect the interest of agribusinesses. WERA-72 will continue to plays an important role in developing such a focus.
2. As there are few departments that hold a significant concentration of agribusiness faculty, the coordination and communication of agribusiness faculty interests is thereby of importance. WERA-72 continues to maintain and further develop its electronic communication methods, regularly using the organizations listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. Past presentations have also been posted on the organizations webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through such communications, it improve the quality and quantity of agribusiness research, teaching and extension that is produced by participating members, as well as fostering integrated and multi-state projects among WERA-72 participants.
3. WERA-72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. WERA continues to be a critical focal point around the academic relationships to agribusiness. Linkages with other regional research projects (such as S-1050), academic associations (AAEA, IAMA, Food Distribution Research Society), and industry have led to very fruitful collaborations. In addition to help developing a critical mass of agribusiness dialogue and research expertise, WERA-72 has been supportive of graduate student engagement in this field and welcomed three graduate students to this years meeting.

Date of Annual Report: 12/14/2014

Report Information

Annual Meeting Dates: 06/29/2014 - 07/01/2014
Period the Report Covers: 10/01/2013 - 09/01/2014

Participants

Lindsey Higgins Cal Poly
Xiaowei Cai California Polytechnic
Neal MacDougal California Polytechnic
Erik Slayter California Polytechnic
Mike McCullough California Polytechnic
Lynn Hamilton California Polytechnic
Jon Phillips California State Polytechnic Pomona
Srinivasa Konduru California State University - Fresno
Marshall Frasier Colorado State University
Scott Downey Purdue University
Greg Baker Santa Clara University
Brent Ross Michigan State University
Phil Kenkel Oklahoma State University
James A Sterns Oregon State University
Forrest E Stegelin University of Georgia
Aaron Johnson University of Idaho
Hannah Hallock* University of Idaho
Tim Woods University of Kentucky
Yasutomo Kojima University of Missouri
Lia Nogueira University of Nebraska - Lincoln
Eric Micheels University of Saskatchewan
Ruby Ward Utah State University
Kim Morgan Virginia Tech
Maria Emilia Cucagna* University of Illinois
Nichole Busdieker* University of Illinois
E'licia Chavarest Alabama A&M
Duncan Chembesi Alabama A&M
Olivia Molodanof* Cal Poly
William Nganje North Dakota State University

Brief Summary of Minutes

Brief Summary of Annual Meeting

Faculty and graduate students from 21 universities gathered in Santa Clara, California to share research on teaching, research, and extension activities in the area of agribusiness. The Program Agenda, Business Meeting Minutes, and Treasurer’s Report are attached below in Appendices A-C.

Once again, WERA-72 hosted an industry speaker, Dan Cortez from Ecopia Farms (http://www.ecopiafarms.com/). Ecopia farms is a relatively new operation that specializes in micro greens that are then sold to high quality restaurants in the San Francisco Bay Area. Dan briefly discussed the genesis of the company, their business model, and how they utilize market segmentation to find and service new customers.

The annual meeting featured six paper sessions and one panel discussion. The first paper session focused on the use of technology in the classroom. As classroom technology has evolved considerably in the past 10 years, this pedagogical research was very timely and a lively discussion ensued, as participants are very passionate about their teaching and research. Presenters in this session shared their work on how to engage students in the classroom and their opinions of best practices in teaching topics involving financial statements and financial literacy.

Paper session #2 featured presentations that discussed information literacy, flipped classrooms, and extension approaches to macroeconomics. These presentations shared current research on how skills are transferred within group settings, and how faculty can use the time in the classroom more effectively through ‘flipping’ the class. In a flipped class, students are assigned lectures and readings outside of the class and time in the classroom is devoted to discussion and problem solving. Forrest Stegelin shared his approach to presenting macroeconomic data to extension audiences to ensure that the concepts are more clearly understood. Finally, researchers from the University of Illinois presented their research findings on value creation, a topic that has is continued to be important in the area of agribusiness. From the lively discussion during this session, there were several ideas that faculty can take back to their institutions to apply to their teaching and research activities.

A panel session on how universities should respond to the skills needed in the agribusiness sector provided for an engaging discussion. This panel session was partly a follow-up from a session in the 2012 annual meeting that examined how agribusiness departments address skill gaps between employer needs and graduate training. Participants formed groups to discuss what, if any, agribusiness faculties could take to address this issue.

Current research on short supply chains in horticultural markets was the focus of paper session #3. There were several papers that addressed issues within CSA systems and direct marketing channels that provided insights that were applicable in a variety of geographic settings. Tim Woods, Lia Nogueira and their co-authors also shared their research on factors that affect the purchase of local wines. As the winemaking industry continues to expand beyond its historical boundaries, this research provides valuable insights on factors affecting purchase decisions for these agribusiness firms.

Paper session #4 highlighted current research in the food processing industry. Konduru and his co-authors examined how cap-and-trade policy has impacted food manufacturing in California. As agribusiness firms compete in a dynamic policy environment, this research was both valuable and timely. Jon Phillips presented an interesting case study of the pet food industry in California.

A mix of research conducted by graduate students was presented in paper session #5. Hannah Hallock presented some work from her Master’s thesis on cooperative member satisfaction. As cooperative management and membership may have different perceptions of how the value proposition is communicated and perceived, this work provided for some interesting discussion among attendees. Nichole Busdieker presented some work conducted during her doctoral studies on crop yields and technology. Eric Micheels presented work from Alison Sawka’s Master’s thesis on the appropriateness of a closed-loop value chain in the Canadian Red Lentil industry. In all, this session showed that our graduate student members are well on their way to being leading contributors to the field of agribusiness.

Paper session #6 concluded the meeting, and included research on hunger and the global vegetable oil market. Yasutomo Kojima presented research examining how supply and demand movements in the global vegetable oil market can provide opportunities for strategic planning among agribusiness firm. Greg Baker concluded the session with an interesting presentation on how hunger can be mapped using GIS technologies. These presentations, like many, led to an engaging discussion on the applications of this research to broader goals.

Overall, the research presented at the 2014 meeting generated a high level of discussion that can be used to improve future research.

Meeting Agenda

WERA?72 Annual Meeting
June 30th – July 1st, 2014
Santa Clara, California

Monday June 30, 2014 – Forbes Conference Room 126, Lucas Hall

7:00 to 8:00 Registration and breakfast

8:00 to 8:30 Welcome, introductions

8:30 to 10:30 Paper session #1: Technology in the Classroom and On?line Classes

• Millennials Leaning In: Can the Careers of Females in Agribusiness Benefit from Technology and Social Collaboration in Higher Education?
Xiaowei Cai, Marianne McGarry Wolf and Lindsey Higgins

• Enhancing On?Line Agribusiness Instruction through the use of Spreadsheet Based
Feasibility Templates
Phil Kenkel and Rodney B. Holcomb

• Teaching Technology in a Way That Makes Sense: AGB 260, Agribusiness Data Literacy
Michael McCullough and Erik Slayter

• Applying Technology to Information Literacy ? Getting Away from Google
Lynn Hamilton and Mina Weidel

10:30 to 11:00 COFFEE BREAK

11:00 to 12:00 Industry Speaker – Dan Perez, ECOPIA Farms

12:00 to 1:00 LUNCH

1:00 to 3:00 Paper session #2: Current Issues in Agribusiness Education and Extension

• Determining the "Ripple Effect" in Team Work on Individual Information Literacy
Christiane Schroeter and Lindsey M. Higgins

• Reconfiguring the Teaching of Introductory Microeconomics: An Experiment in the Flipped Classroom
Neal A. MacDougall and Olivia Molodanof

• A Dashboard of Macroeconomics Graphics for Extension Agribusiness Management
Forrest Stegelin

• Value Creation across the Food and Agriculture Value Chain
Maria Emilia Cucagna and Peter Goldsmith

3:00 to 3:30 COFFEE BREAK

3:30 to 4:30 Panel: Post Baccalaureate Education Opportunities: A Discussion on Universities’ Response to Pending Labor Skill Shortages

Aaron Johnson and Scott Downey

4:30 to 5:00 WERA Business Meeting

6:00 to 9:00 DINNER – Hosted at the home of Greg Baker

Tuesday July 1, 2014 – Forbes Conference Room 126, Lucas Hall

7:00 to 8:00 BREAKFAST

8:00 to 11:00 Paper session #3: Innovations in Short Supply Chains for Horticultural Products (Co?organized with S?1050)

• The Evolution of the CSA Business Model
Timothy Woods

• Food Consumption Attitude and Behavioral Change among CSA Members
Kynda R. Curtis, Karin Allen, and Ruby A. Ward

• Dollars for Dollars – Comparing Research Funding Levels and Relative Sales Data for Select Direct Marketing Supply Chains and Differentiated Food Products
James A. Sterns

9:30 to 10:00 COFFEE BREAK

• Local Wine Expenditure Determinants in the Northern Appalachian States
Timothy Woods, Lia Nogueira, Shang?Ho Yang and Xueting Deng

• Using Audience Response Systems for Extension Programming Impact Evaluation: Findings from Market Ready Farm?to?Restaurant Workshops Conducted in Mississippi and Arkansas
Kimberly L. Morgan

11:00 to 11:30 COFFEE BREAK

11:30 to 12:30 Paper Session #4: Current Issues in the Food Processing Industry

• Economic Impact of Cap?and?Trade Policy on the Food Processing Industry of California
Srinivasa Konduru, Fumiko Yamazaki and Mechel S. Paggi

• The Pet Food and Pet Treats Industry: Analysis and Case Study
Jon C. Phillips and Fatima Tamayo

12:30 to 1:30 LUNCH

1:30 to 3:00 Paper Session #5: Cooperatives, Technology and Sustainability

• A Comparison of How Cooperatives and Producers Perceive the Cooperative Value in the
Northwest: How Well Do Cooperatives Actually Understand Producers’ Demands?
Hannah Hallock, Aaron Johnson and Scott Downey

• Crop Yield Response To Nitrogen: How Does Technology Fit?
Nichole L. Busdieker

• Sustainable Competitive Advantages in the Canadian Lentil Industry: A Case Study
Eric Micheels, Alison Sawka, and Richard Gray

3:00 to 3:30 COFFEE BREAK

3:30 to 4:30 Paper Session #6: Value Creation in Agri?Food Systems

• Global Vegetable Oils Market Trends: Strategic Planning Initiatives
Yasutomo Kojima, Joseph Parcell and Jewelwayne Cain

• Mapping Hunger Vulnerability and Food Assistance Provision: An Application of a
Geographical Information System (GIS)
Gregory A. Baker and Christopher M. Bacon

4:30 to 5:00 Closing Comments and Adjourned

2014 Treasurer’s Report
WERA – 72
June 30, 2014

Update
The WERA-72 treasury is currently held in an account at Purdue University. WERA-72 remains in strong financial condition. At present WERA holds a cash balance of $8,538.86. This balance includes revenue from one reservation for 2014 that had been received and posted prior to the last statement received on the account.

Last year’s reported balance of $5,002.31 was noted as pending review of posted transactions from the 2012 conference. The 2012 Treasurers report from the prior treasurer indicated a balance of $8,216, which did not reflect the 2012 meeting income expenses, nor complete settlement from 2011. Financial results from the past two meetings are provided below.

The 2012 meetings were held at Purdue concurrent with the “outcomes group” meetings. There were 25 total participants, with 17 of those as paid attendants (others were students and industry guests), for total revenue of $3,840 ($3,400 from registrations for the meeting and $440 for the trip to Fair Oaks). Expenses for the WERA group totaled $3,989.48, for a net loss of $149.48. After posting 2011 and 2012 meeting expenses, the actual WERA balance was $8,750.68.

The 2013 meetings in Las Vegas had 24 paid attendees, for net revenue of $5,750 after credit card fees. Expenses totaled $6199.32. Leaving a balance after the 2013 meetings of $8,301.36. Receipt of one net registration fee of $237.50 for the 2014 meetings brings the total to the current cash balance reported above.

Projections and Recommendations:
There are 29 registrants for this year’s meetings. Four of those are students. Of the remaining, 22 participants took advantage of the early bird registration fee of $250. Three registered after May 1 and paid $300. We will net revenue of $6,120. Expenses for the program are not yet known.

If we are to return to Las Vegas in 2015, I propose a venue other than Excalibur, which was difficult to work with last year. Depending on the venue we may be able to eliminate breakfasts and snacks (food courts are close-by to everything) and only have two lunches. Most venues have minimum charges to get facilities. The Excalibur was $2500. Two lunches would exceed this for 25 registrants. The organization will need to discuss the costs of other hotels versus attractiveness of the venues and its impact on registrations.

If we return to Las Vegas, I propose that the cost of the program in 2015 be held at $250 for registrations received prior to May 1 and $300 for registrations received on May 1 or after, with effort to reduce food costs. While the coffers of WERA-72 are not empty, a prudent approach is required in order to continue to be funded appropriately.

Submitted by:

W. Scott Downey
Treasurer WERA-72

WERA-72 Annual Meeting
Santa Clara, California
June 29-July 1, 2014

Business Meeting Minutes

Monday June 30, 2014

Chair Eric Micheels called the meeting to order at 4:38 pm. Secretary Marshall Frasier is taking the minutes.

Motion by Phil Kenkel, seconded by Lia Nogueira to approve the agenda for the meeting. Approved unanimously.

Minutes from the 2013 meeting were reviewed. Minutes for 2013 were amended to reflect that the “location selection committee” in New Business item b.ii reflect that the Executive Committee was to serve in this capacity rather than this being a separate committee. Motion by Phil Kenkel, seconded by Scott Downey to approved the amended minutes. Motion passed unanimously.

Treasurer’s Report

Scott Downey summarized the treasurer’s report:
• Current cash balance of $8,538.86 (inclusive of all registration revenue for 2014 meeting but expenses are yet to be determined and paid).
• As agreed last year, registration fee for this year was set at $250 for those registering by May 1 and $300 for those registering later. Twenty three (23) of twenty five (25) fee-paying registrants took advantage of the early bird rate. General agreement of the group to employ the same registration structure for next year.
• Last year it was agreed that participating students would have a reduced registration fee, to be determined by the Executive Committee. This year’s registration fee was fully waived for all student participants presenting papers. This year four students took advantage of the fee waiver. General agreement of the group that we should continue waiving registration fees for student presenters.

Aaron Johnson moved to approve the treasurer’s report, Brent Ross seconded the motion. Motion passed and the treasurer’s report was accepted as submitted.

Old Business

Eric Micheels lead a short discussion of the past year’s successful efforts to renew the WERA-72 project. General appreciation expressed by those present to the Executive Committee for their efforts in developing the documentation necessary for the renewal of the project. Eric Micheels noted that most participants had not yet formally committed to the new project and encouraged formal sign-up of participants at their earliest convenience.
Eric Micheels posed a general question of how we might improve impact of the WERA-72 group, particularly with respect to communications and outreach activities. Discussion ensued identifying the need for a functional and current WERA-72 web site to serve as an accessible repository for business of WERA-72 including participant lists with email contact, agendas, minutes, and visual aid support files (e.g. PowerPoint) for presentations made at the meetings. Forrest Stegelin moved, Ruby Ward seconded, that the Executive team identify an appropriate web site to serve this function in the coming year. Motion passed unanimously.

New Business
• Phil Kenkel nominated Aaron Johnson to serve as secretary in the coming year. Nominations were closed and Aaron Johnson was declared secretary-elect by acclimation.
• Selection of Location and Date for Future Meetings
o Discussion on alternatives for 2015 meetings quickly converged on returning to Las Vegas due to travel convenience. General sentiment was that we should explore venues other than the Excalibur, however. The date of the meeting should again be coordinated to not conflict with the IFAMA annual meeting. Moved by James Sterns, seconded by Forrest Stegelin to meet in Las Vegas with the dates and location to be determined by the Executive Committee. Motion passed unanimously.
o Meeting location for 2016. Moved by Aaron Johnson, seconded by Forrest Stegelin to explore opportunities to hold the 2016 annual meeting in the Denver/Fort Collins area. Marshall Frasier offered to identify a suite of potential tours and/or speakers in the area in advance of the 2015 meeting so that final determination could be made at that time. Motion passed unanimously.

Aaron Johnson made a motion to adjourn the meeting, Marshall Frasier seconded the motion. Chair Eric Micheels adjourned the meeting at 5:15 pm.

Accomplishments

2009 - 2013 Accomplishments provided in Annual Reports 2013-2014 Accomplishments (Organized by Institution) Cal Poly – San Luis Obispo Publications Higgins, L.M., M. McGarry Wolf, and M. Wolf. (2014). “Disruption in the Wine Market: The Impact of Technology on How Consumers Purchase Wine.” Wine Economics and Policy 3: 19-27. Schroeter, C. and L.M. Higgins. (2014). “Food Marketing Information Literacy: Pedagogical Approaches and Student Success.” Journal of Food Distribution Research. Proceedings Issue. 45 (1). Presentations Higgins, L.M. and C. Schroeter. “Determining the “Ripple Effect” in Team Work on Individual Information Literacy.” Selected paper presented at the WERA-72 Meeting. Santa Clara, CA. June 2014. X. Cai, M. Wolf, and L.M. Higgins. “Millennials Leaning In: Can the Careers of Females in Agribusiness Benefit from Social Collaboration?” Selected paper presented at the WERA-72 Meeting. Santa Clara, CA. June 2014. Higgins, L.M.. “Economic Stochastic Simulation Model for Small to Medium Sized Wineries.” Selected paper presented at the American Association of Economists annual meeting. Walla Walla, WA. June 2014. Higgins, L.M. and E. Llanos. “A Healthy, but Confusing, Indulgence? Wine Consumers and the Health Benefits of Wine.” Selected paper presented at the American Association of Economists annual meeting. Walla Walla, WA. June 2014. Higgins, L.M. and C. Schroeter. “GPS-Guided vs. Self-Directed Search: On the Quest for Information Literacy.” Selected presentation at the Western Agricultural Economics Association annual meeting. Colorado Springs, CO. June 2014. Higgins, L.M., C. McIntosh, and E. Belasco. “Developing Great Teaching.” Invited symposium at the Western Agricultural Economics Association annual meeting in Colorado Springs, CO. June 2014. Higgins, L.M., M. Wolf, R. Bitter, and W. Amspacher. “Click, Ship, Sip: Who is the Online Wine Buyer.” Selected presentation at the Academy of Wine Business Research. Geisenheim, Germany. June 2014. Higgins, L.M. “Gender Differences in Wine Purchasing.” Invited speaker at the American Association of University Women. February 2014. Schroeter, C. and L.M. Higgins. “Food Marketing Information Literacy: Pedagogical Approaches that Lead to Student Success.” Selected poster presented at the Food Distribution Research Society annual meeting. Chicago, IL. October 2013. Grants K. Schwab, S. Mackenzie, M. Goldenberg, L.M. Higgins, B. Greenwood, J. Greenwood, and B. Hendricks, “Awakening and Strengthening the Connection of Urban Youth to the Land.” California State University Agricultural Research Initiative. Submitted February 2014 requesting $133,000, funding of $132,358 awarded May 2014. Mackenzie, S., K. Schwab, M. Goldenberg, L.M. Higgins, B. Greenwood, J. Greenwood, and B. Hendricks, “Awakening and Strengthening the Connection of Urban Youth to the Land.” United States Forestry Services. Funding of $189,543 awarded August 2013. North Dakota State University Publications Timothy Richards and William Nganje. “Welfare Effects of Food Recall.” Canadian Journal of Agricultural Economics, Vol. 62, Issue 1, p. 107-124, 2014. William Nganje, Renée Shaw Hughner, and Paul M. Patterson. “Perception of Risks and Preferences for Locally Grown Produce: A Marketing System Approach,” Journal of Food Product Marketing, Vol. 20, Issue 2, p. 196-214, 2014. Jesus Bravo, Ignacio Molina and William Nganje. “Understanding intentional food contamination attitudes: applying Ajzen’s Theory of Planned Behavior to a sample of fruit and vegetable industry workers.” International Journal of Agricultural Management, Volume 3 Issue 1, p.43-52, 2013. Claudia Dumitrescu, William Nganje, and Clifford Schultz II. “Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region.” British Food Journal, Vol. 156, No. 10, p. 1518-1536, 2013. Santa Clara University Publications Lakner, Zoltan, and Gregory A. Baker. “Struggling with Uncertainty: The State of Global Agri-food Sector in 2030.” International Food and Agribusiness Management Review. Forthcoming. Presentations Baker, Gregory A. and Christopher Bacon. “Mapping Hunger Vulnerability and Food Assistance: An Application of a Geographical Information System (GIS).” 2014 Annual Meeting of the International Food and Agribusiness Management Association. Cape Town South Africa, June 16-19, 2014. Avants, Brian, Gregory A. Baker, William Sundstrom and Shelby McIntyre. “Bearers of Bad News: The Effects of Alternative Nutritional Labeling Schemes on Consumer Health Perceptions.” 2014 Annual Meeting of the International Food and Agribusiness Management Association. Cape Town South Africa, June 16-19, 2014. Vicki Hill and Gregory A. Baker. “Best Breads Looks to Improve Profitability.” 2014 Annual Meeting of the International Food and Agribusiness Management Association. Cape Town South Africa, June 16-19, 2014. Baker, Gregory A. and Christopher Bacon. “Mapping Hunger Vulnerability and Food Assistance Provision: An Application of a Geographical Information System (GIS).” WERA-72 Annual Meeting.Santa Clara, California, June 30-July1, 2-14. University of Kentucky Publications Woods, Timothy A., “Innovation in Agri-Food Clusters: Theory and Case Studies: Book Review”, American Journal of Agricultural Economics, doi: 10.1093/ajae/aat082, 2014. Woods, Timothy, Margarita Velandia, Rodney Holcomb, Rebecca Dinning, and Eric Bendfeldt, “ Local Food Systems Markets and Supply Chains”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/local-food-systems-markets-and-supply-chains Palma, Marco A., Kim Morgan, Tim Woods, and Sean McCoy, “Response of Land Grant Universities to the Increase in Consumer Demand for Local Foods in the South”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/response-of-land-grant-universities-to-the-increase-in-consumer-demand-for-local-foods-in-the-south Woods, Timothy, Lia Noguiera, and Shang-Ho Yang, “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States”, International Food and Agribusiness Management Review 16(4):181-204, 2013. Thilmany, Dawn, David Conner, Kynda Curtis, Kathleen Liang, Kranti Mulik, Jeffrey O’Hara, Martha Sullins, and Tim Woods, “Researching Market and Supply Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages”, Journal of Agriculture, Food Systems, and Community Development, 3(4):131-137, http://dx.doi.org/10.5304/jafscd.2013.034.018, 2013. Lamie, David, Matt Ernst, Tim Woods, Gary Bullen, and Blake Lanford, “Choosing Wholesale Markets for Local Food Products”, peer reviewed eXtension eCoP Community Local Regional Food Systems paper, http://www.extension.org/pages/71021/choosing-wholesale-markets-for-local-food-products#.U6mZQfldWSo, June 26, 2014. Woods, Tim, “Horticulture”, in The Kentucky Agricultural Outlook for 2014, ed. W. Snell, K. Heidemann, and S. Isaacs, AEC Extension Publication AEC-2013-21, December 2013. Woods, Tim, Miranda Hileman and Bruce (Shang-Ho) Yang,” Impact of the Farms to Food Banks Produce Sourcing Project”, AEC Extension Publication AEC-2013-04, March, 2013. Presentations Deng, Xueting, and Timothy Woods, “What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014. Yang, Shang-Ho and Timothy Woods, “Farm Market Patron Responses to Food Sampling – Does it Really Make a Difference?”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014. Deng, Xueting, and Timothy Woods, “Do Consumers Choose “Local” When It Comes to Wine Trial and Winery Visits? A Consumer Decision Choice Analysis” Selected paper presented at the Kentucky Economics Association annual meeting, Frankfort, KY, October, 2013. Woods, Timothy A. and Matt Ernst, “Emerging Marketing and Business Strategies”, USDA Ag Marketing Service Research Symposium on Local Food Marketing Systems, Washington DC, August 2013. Woods, Timothy A., “On-Line Direct Marketing Curriculum”, Symposium on Social Media and the Impacts on Local Food Systems Marketing presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Meas, Thong, Hu, Wuyang, Marvin Batte, Timothy A. Woods, and Stanley C. Ernst, “Local is the New Organic: Do Consumers Agree?”, selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. http://purl.umn.edu/151265 Noguiera, Lia, Timothy Woods and Shang-Ho Yang, “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States”, selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Woods, Timothy and Shang-Ho Yang, “Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/143079 Woods, Timothy and Shang-Ho Yang, “Farm Market Patron Behavioral Response to Sampling”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/146711 Vassalos, Michael, Carl Dillon, Jack Schieffer, Wuyang Hu and Timothy Woods, “Fresh Vegetable Growers’ Risk Perception, Risk Preference and Choice of Marketing Contracts: A Choice Experiment”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/142506 Woods, Timothy and Bruce Yang, “Picking up Pawpaws – An Evaluation of Consumer Willingness to Sample Unusual Regional Products”, presented paper for Food Distribution Research Society, San Juan , Puerto Rico, October, 2012, also in meeting proceedings for the Journal of Food Distribution Research published March 2013. University of Missouri Publications Chaddad, F.R. (2014). “BrasilAgro: Organizational Architecture for a High Performance Farming Corporation,” American Journal of Agricultural Economics, 96(2): 578-588. Miranda, B.V. and Chaddad, F.R. (2014). “Explaining Organizational Diversity in Emerging Industries: The Role of Capabilities,” Journal on Chain and Network Science, forthcoming. Sun, L., Gómez, M.I., Chaddad, F.R. and Ross, R.B. (2014). “Distribution Channel Choices of Wineries in Emerging Cool Climate Regions,” Agricultural and Resource Economics Review, 43(1): 87-103. Vinholis, M.M.B., Souza Filho, H.M., Carre, M.J. and Chaddad, F.R. (2014). “Transaction Attributes and Adoption of Hybrid Governance in the Brazilian Cattle Market,” Journal on Chain and Network Science, forthcoming. Yang, S. and Chaddad, F.R. (2014). “The Relationship between Performance and Governance in Agricultural Cooperatives: A Structural Equation Modeling Approach,” International Journal of Co-operative Management, 7(1): 43-57. Chaddad, F.R. and Iliopoulos, C. (2013). “Control Rights, Governance and the Costs of Ownership in Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 3-22. Chaddad, F.R. and Mondelli, M.P. (2013). “Sources of Firm Performance Differences in the U.S. Food Economy,” Journal of Agricultural Economics, 64(2): 382-404. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2013). “The Determinants of Ownership Structure: Evidence from Brazilian Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 62-79. Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2013). “Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms,” Brazilian Administration Review, 10(1): 1-17. Senesi, S., Palau, H., Chaddad, F.R. and Daziano, M. (2013). “The Evolution of Farming Networks in a Fragile Institutional Environment: The Case of Argentina,” Journal on Chain and Network Science, 13(1), 71-82, 2013. Presentations Miranda, B.V. and Chaddad, F.R. “Explaining Organizational Diversity in Emerging Industries: The Role of Capabilities,” Paper presented at the 11th Wageningen International Conference on Chain and Network Management (WICaNeM 2014), June 4-6, 2014, Isle of Capri, Italy. Grants 1. Rural Entrepreneurship in the Wine Industry: Identifying Success Factors Among Small and Medium Sized Wineries in Emerging Cool Climate Regions Role and contribution: Program Director. Total funding: $498,463. Support for summer salary of PD and two Co-PIs and 3 half-time GRAs for the duration of the project. Dates: 09/01/2011 – 08/31/2015. Funding agency: USDA National Institute of Food and Agriculture (NIFA), Agriculture and Food Research Initiative (AFRI); Program: Agricultural Prosperity for Small and Medium-sized Farms. Co-PIs: R. Brent Ross (Michigan State University) and Miguel Gómez (Cornell University). 2. Collective Entrepreneurship for Small and Medium-Sized Farms Role and contribution: Co-PI Total funding: $499,890 Dates: 09/01/2014 – 08/31/2018. Funding agency: USDA National Institute of Food and Agriculture (NIFA), Agriculture and Food Research Initiative (AFRI), Program: Agricultural Prosperity for Small and Medium-sized Farms. Project Director: R. Brent Ross (Michigan State University). Co-PIs: Randall Westgren (Agricultural and Applied Economics, MU). University of Nebraska Publications Woods, Tim, Lia Nogueira and Shang-Ho Yang. 2013. “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States.” International Food and Agribusiness Management Review 16(4):181-205. Presentations: “Local Wine Expenditure Determinants in the Northern Appalachian States.” Western Extension and Research Activities Committee on Agribusiness Annual Meeting, July 2014. “Technical Barriers to Trade: Effect on Revenue and Surplus.” Western Agricultural Economics Association Annual Meeting, June 2014. University of Saskatchewan Publications Micheels, E.T. and H.R. Gow, Forthcoming. The Effect of Market Orientation on Organizational Learning, Innovativeness, and Performance in Primary Agriculture. Canadian Journal of Agricultural Economics. Micheels, E.T, 2014. Experience and Learning in Beef Production: Results from a Cluster Analysis. International Journal of Agricultural Management. 3(3): 154-163. Micheels, E.T. and H.R. Gow, 2013. Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture. International Journal of Agricultural Management 3 (1): 21-29. Presentations Micheels, E.T., 2013. Experience, Learning, and Innovativeness in Beef Production: Results From a Cluster Analysis. Selected Paper presented at the 18th International Farm Management Association Congress, Warsaw, Poland, July 2013. Micheels, E.T., 2013. The Effect of Absorptive Capacity and Social Capital on the Adoption of Agricultural Innovations. Canadian Agricultural Economics Society Organized Symposia, Washington, DC Backman, G. and Micheels, E.T. 2014. Where Do We Go From Here: Marketing Choices of Canadian Wheat Producers in a Newly Opened Market. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Micheels, E.T. and Boecker, A. 2014. Competitive Strategies Among Direct Marketers in the Ontario Agri-Food Sector. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Pina-Romero, E. and Micheels, E.T. 2014. The Discovery and Exploitation of Opportunities in the Dairy Industry. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Boecker, A. and Micheels, E.T. 2014. Is There a Weakest Link? An Application of the Innovation Value Chain Concept to Ontario Farm Businesses. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Micheels, E.T., Sawka, A., and Gray, R. 2014. Sustainable Competitive Advantages in the Canadian Lentil Industry: A Case Study. Selected Paper presented at the WERA-72 Annual Meeting, Santa Clara, California, USA. Grants E.T. Micheels, Examining the Resources and Capabilities for Profiting from Technological Innovation in Production Agriculture Systems. AFBI Scholars Program, September 1, 2014 – June 30, 2016, $56,000.

Publications

2009-2013 Publications reported in Annual reports 2013-2014 Publications (Organized by Institution) Cal Poly – San Luis Obispo Publications Higgins, L.M., M. McGarry Wolf, and M. Wolf. (2014). “Disruption in the Wine Market: The Impact of Technology on How Consumers Purchase Wine.” Wine Economics and Policy 3: 19-27. Schroeter, C. and L.M. Higgins. (2014). “Food Marketing Information Literacy: Pedagogical Approaches and Student Success.” Journal of Food Distribution Research. Proceedings Issue. 45 (1). North Dakota State University Publications Timothy Richards and William Nganje. “Welfare Effects of Food Recall.” Canadian Journal of Agricultural Economics, Vol. 62, Issue 1, p. 107-124, 2014. William Nganje, Renée Shaw Hughner, and Paul M. Patterson. “Perception of Risks and Preferences for Locally Grown Produce: A Marketing System Approach,” Journal of Food Product Marketing, Vol. 20, Issue 2, p. 196-214, 2014. Jesus Bravo, Ignacio Molina and William Nganje. “Understanding intentional food contamination attitudes: applying Ajzen’s Theory of Planned Behavior to a sample of fruit and vegetable industry workers.” International Journal of Agricultural Management, Volume 3 Issue 1, p.43-52, 2013. Claudia Dumitrescu, William Nganje, and Clifford Schultz II. “Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region.” British Food Journal, Vol. 156, No. 10, p. 1518-1536, 2013. Santa Clara University Publications Lakner, Zoltan, and Gregory A. Baker. “Struggling with Uncertainty: The State of Global Agri-food Sector in 2030.” International Food and Agribusiness Management Review. Forthcoming. University of Kentucky Publications Woods, Timothy A., “Innovation in Agri-Food Clusters: Theory and Case Studies: Book Review”, American Journal of Agricultural Economics, doi: 10.1093/ajae/aat082, 2014. Woods, Timothy, Margarita Velandia, Rodney Holcomb, Rebecca Dinning, and Eric Bendfeldt, “ Local Food Systems Markets and Supply Chains”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/local-food-systems-markets-and-supply-chains Palma, Marco A., Kim Morgan, Tim Woods, and Sean McCoy, “Response of Land Grant Universities to the Increase in Consumer Demand for Local Foods in the South”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/response-of-land-grant-universities-to-the-increase-in-consumer-demand-for-local-foods-in-the-south Woods, Timothy, Lia Noguiera, and Shang-Ho Yang, “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States”, International Food and Agribusiness Management Review 16(4):181-204, 2013. Thilmany, Dawn, David Conner, Kynda Curtis, Kathleen Liang, Kranti Mulik, Jeffrey O’Hara, Martha Sullins, and Tim Woods, “Researching Market and Supply Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages”, Journal of Agriculture, Food Systems, and Community Development, 3(4):131-137, http://dx.doi.org/10.5304/jafscd.2013.034.018, 2013. Lamie, David, Matt Ernst, Tim Woods, Gary Bullen, and Blake Lanford, “Choosing Wholesale Markets for Local Food Products”, peer reviewed eXtension eCoP Community Local Regional Food Systems paper, http://www.extension.org/pages/71021/choosing-wholesale-markets-for-local-food-products#.U6mZQfldWSo, June 26, 2014. Woods, Tim, “Horticulture”, in The Kentucky Agricultural Outlook for 2014, ed. W. Snell, K. Heidemann, and S. Isaacs, AEC Extension Publication AEC-2013-21, December 2013. Woods, Tim, Miranda Hileman and Bruce (Shang-Ho) Yang,” Impact of the Farms to Food Banks Produce Sourcing Project”, AEC Extension Publication AEC-2013-04, March, 2013. University of Missouri Publications Chaddad, F.R. (2014). “BrasilAgro: Organizational Architecture for a High Performance Farming Corporation,” American Journal of Agricultural Economics, 96(2): 578-588. Miranda, B.V. and Chaddad, F.R. (2014). “Explaining Organizational Diversity in Emerging Industries: The Role of Capabilities,” Journal on Chain and Network Science, forthcoming. Sun, L., Gómez, M.I., Chaddad, F.R. and Ross, R.B. (2014). “Distribution Channel Choices of Wineries in Emerging Cool Climate Regions,” Agricultural and Resource Economics Review, 43(1): 87-103. Vinholis, M.M.B., Souza Filho, H.M., Carre, M.J. and Chaddad, F.R. (2014). “Transaction Attributes and Adoption of Hybrid Governance in the Brazilian Cattle Market,” Journal on Chain and Network Science, forthcoming. Yang, S. and Chaddad, F.R. (2014). “The Relationship between Performance and Governance in Agricultural Cooperatives: A Structural Equation Modeling Approach,” International Journal of Co-operative Management, 7(1): 43-57. Chaddad, F.R. and Iliopoulos, C. (2013). “Control Rights, Governance and the Costs of Ownership in Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 3-22. Chaddad, F.R. and Mondelli, M.P. (2013). “Sources of Firm Performance Differences in the U.S. Food Economy,” Journal of Agricultural Economics, 64(2): 382-404. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2013). “The Determinants of Ownership Structure: Evidence from Brazilian Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 62-79. Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2013). “Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms,” Brazilian Administration Review, 10(1): 1-17. Senesi, S., Palau, H., Chaddad, F.R. and Daziano, M. (2013). “The Evolution of Farming Networks in a Fragile Institutional Environment: The Case of Argentina,” Journal on Chain and Network Science, 13(1), 71-82, 2013. University of Nebraska Publications Woods, Tim, Lia Nogueira and Shang-Ho Yang. 2013. “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States.” International Food and Agribusiness Management Review 16(4):181-205. Presentations: “Local Wine Expenditure Determinants in the Northern Appalachian States.” Western Extension and Research Activities Committee on Agribusiness Annual Meeting, July 2014. “Technical Barriers to Trade: Effect on Revenue and Surplus.” Western Agricultural Economics Association Annual Meeting, June 2014. University of Saskatchewan Publications Micheels, E.T. and H.R. Gow, Forthcoming. The Effect of Market Orientation on Organizational Learning, Innovativeness, and Performance in Primary Agriculture. Canadian Journal of Agricultural Economics. Micheels, E.T, 2014. Experience and Learning in Beef Production: Results from a Cluster Analysis. International Journal of Agricultural Management. 3(3): 154-163. Micheels, E.T. and H.R. Gow, 2013. Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture. International Journal of Agricultural Management 3 (1): 21-29.

Impact Statements

Impact Statements 1. WERA-72 continues to coordinate and communicate university research, teaching and extension faculty with appropriate government agency personnel and industry leaders. The program at the 2014 annual meeting included an invited speaker from industry (Ecopia Farms). The WERA-72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. Furthermore, as agribusiness continues to mature as a field, an important focus in its development is to maintain and develop teaching, research and extension activities that reflect the interest of agribusinesses. With several sessions at the annual meeting devoted to teaching and extension, WERA-72 demonstrates that it remains committed to play an important role in these areas.
2. As agribusiness faculty remain geographically dispersed, WERA-72 continues to maintain and further develop its electronic communication methods, regularly using the organization?s listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. At the 2014 meeting, the development of a new website was discussed that could convey this information to interested parties. Past presentations have also been posted on the organization?s webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through an updated website that is more accessible, the ability to engage with interested stakeholders will improve, thereby leading to deeper linkages with other academic institutions, government agencies, and industry. Moreover, improved communication methods will continue to foster integrated and multi-state projects among WERA-72 participants.
3. WERA-72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. WERA-72 continues to be a critical focal point around the academic relationships to agribusiness. Linkages with other regional research projects (such as S-1050), academic associations (AAEA, IFAMA, Food Distribution Research Society), and industry have led to very fruitful collaborations. In addition, to help developing a critical mass of agribusiness dialogue and research expertise, WERA-72 has been supportive of graduate student engagement in this field and welcomed three graduate students to this year?s meeting.