SAES-422 Multistate Research Activity Accomplishments Report

Status: Approved

Basic Information

Participants

In attendance: Elizabeth (Missy) Bye, Project Advisor, Attended via SkypeTen JuanJuan Wu, University of Minnesota Sonali Diddi, Colorado State University Mary Lynn Damhorst, Iowa State University Brenda Sternquist, Michigan State University Leslie Stoel, Miami of Ohio University Melody LeHew, Kansas State University Scarlett Wesley, University of Kentucky Jana Hawley, University of Missouri Joan Ellis, Washington State University

NCCC065 Annual meeting for 2015 was held Octover 9-10 in Kansas City Missouri. Ten members were in attendance. Scarlett Wesley was elected as the new secretary. Her term begins in the 2016-2017 year. Sonali Diddi was appointed a one-year term as information officer. This is a non-executive position. Research updates were given and it was determined that three abstracts would be submitted for 2016 meetings at ITAA and ACRA. Missy Bye, administrator, gave a report reminding everyone that project renewal was due by end of October. The members held a visioning session using the World Cafe method. Three new grand challenges were identified: Climate Change, Demographic Marketplace Change, and Innovation and Technology Change. All of these fall under the overarching theme of Human Well Being. Four revised NCCC065 objectives resulted from the visioning session. Next year's meeting will be held in Milwaukee WI on October 7-8, 2016. It was decided that all annual meetings will be held after the new project year of October 1st. Jana Hawley will make the meeting arrangements. An Action List is included in the minutes. Meeting adjourned.

Accomplishments

Members of NCCC065 reported a variety of accomplishments that pertain to the objectives of the project. Highlights include research publications, conference special topics, grant submissions, and ongoing research that focuses on rural retailers, sustainability, fair trade, impact of technology, omniretailing, and entrepreneurship. Particular emphasis was placed on research methodology and engaging undergraduates in research that pertains to the project objectives. Members participated in a visioning session that identified four new objectives. Members are highly engaged in industry partnerships including WalMart, Macy's, Home Depot, REI, and PetSmart to name a few. As researchers engage with industry evidence exists that social change is making impact for both consumers and students who seek careers in the marketplace.

Impacts

  1. Discount research at Ohio State University has shown that small businesses in rural communities need to understand the impact that discount pricing has on their consumers.
  2. Fair trade research at Ohio State University supports a change in knowledge about the type and appeal that is most likely to draw customers to social entrepreneurship websites.
  3. Multichannel research at Ohio State University suggests that knowledge about the impact of open versus closed shopping environments impact the way in which consumers move from channel to channel.
  4. Social responsibility research at Ohio State University supports a change in knowledge about the influence of product type, ethical issues, and culture on consumer purchase behaviors.
  5. University of Minnesota Action research aims to modularize a co-design process of 3D virtual stores. This reflects individual users? needs and preferences.
  6. South Dakota State?s Strategic Plan benchmarks progress toward academic excellence, research innovation,and outreach that ensures financial management and governance systems.
  7. Michigan State University implemented the Global Best Buying Practices Video Library. This can be found at http://globaledge.msu.edu/global-resources/global-best-buying-practices-video-library
  8. Colorado State?s Dr. Nancy Miller and Carol Engle-Enright submitted a grant to WalMart Foundation to explore cut-and-sew operations that are reshored to the US.
  9. Colorado State University submitted a grant to the American Honda Foundation for a STEM-Based Enrichment Program for Adolescent girls.
  10. University of Arizona held the 19th annual Global Retailing Conference was held in April, 2015. Topic was OmniChannel Retailing. More than 450 were in attendance.
  11. Colorado State University co-sponsored the second annual Colorado Apparel Manufacturing Summit. Over 150 attendees.
  12. The NCCC065 Coordinating Committee located and reviewed methods and statistic videos and posted them on the ITAA website?s teaching collections.
  13. Iowa State University collected and Analyzed qualitative data from African American mother-daughter pairs living in Arkansas to explore parent-child relationships in relations to apparel product consumption. Findings provided new insights on consumers from an underrepresented population.
  14. Iowa State University collected data via Amazon Mechanical Turk to test a research model connecting materialism value with fashion involvement and body image. Findings connect variables in a theoretical model.
  15. Iowa State University received a grant to build collaborations between ASIA and Iowa State studetns. MaryLynn Damhorst, PI
  16. Jana Hawley, PI received a $221,000 grant to conduct research with artisans in India on dye-water management.
  17. University of Arizona researchers participate in the CESI (Consumer, Environment, and Sustainability Initiative) to determine how consumers make informed choices and its impact on natural resources.
  18. University of Kentucky participates in the Cotton, Inc. program, "From Blue to Green".
  19. University of Kentucky began a certificate program for Undergraduates in the Distillation Wine and Brewing Studies to support the Kentucky Bourbon Hospitality and Tourism industry.
  20. JuanJuan Wu from University of Minnesota received a Serendipity Grant to survey baby boomers? needs for housing and technology as part of planning and promoting opportunities for lifelong communities.
  21. Washington State University are focused on reshoring the apparel manufacturing industry. This initiative is technology driven.
  22. Dr. Hang Liu at Washington State University is developing a process to recycle cotton back into spinnable fiber. This represents shirt-to-shirt sustainability.
  23. Drs Christel and Bradley at Washington State University have conducted research to determine the needs of post-bariatric patients and their undergarments.

Publications

Choi, Y., Y. Huang and B. Sternquist (2015) The effects of the salesperson characteristics on buyer-seller relationships. Journal of Business and Industrial Marketing. 30/5, 616-625. Ha-Brookshire, J., & Hawley, J. (2014). Trends of research published by Clothing and Textiles Research Journal (1993-2012) and outlook for future research. Clothing and Textiles Research Journal, 32(4), 251-265. ® Hodges, N., Watchravesringkan, K., Yurchisin, J., Hegland, J.E., Karpova, E., Marketti, S., and Yan, R. (2015, June). Developing Curriculum to Foster Students’ Entrepreneurial Knowledge and Small Business Skills from a Global Perspective. Family and Consumer Science Research Journal, (in press). Awarded the ITAA 2014 Paper of Distinction, Professional Development Track. Hwang, S., Lee, Y-A, Diddi, S. (2015). Generation Y’s moral obligation and purchase intentions for organic, fair trade, and recycled apparel products. International Journal of Fashion Design, Technology and Education. DOI:10.1080/17543266.2014.996917 Janigo, K. & Wu, J. (2015). Collaborative redesign of used clothes as a sustainable fashion solution: Exploring consumer involvement and experience for potential business opportunities. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 7(1), 75-97. Lee, J.E., & Stoel, L. (2014). High versus low online price discounts: Effects on customers’ perception of risks. Journal of Product and Brand Management, 23(6), 401-412. DOI: http://dx.doi.org.proxy.lib.ohio-state.edu/10.1108/JPBM-06-2014-0633 Ruppert-Stroescu, M. and Hawley, J. M. (2014). A typology for creativity in fashion design and development. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry. Bloomsbury. 6(1), 9-36. ® Skuza, N., McCracken, V. & Ellis, J. (2015). Compensation fees and willingness to pay: A field experiment on organic apples. International Journal of Food and Agricultural Economics, 3(3). P. 1-13. Wu, J., Hu, Y., Xu, L., & Delong, M. (2016, in press). Designed in China: Multiple Approaches to Fashion and Retail, in W. Ling & S.S. Reinach (Eds.) Making fashion in multiple Chinas. London, UK: IB Tauris. Wu, J., Kim, A. & Koo, J. (2015). Co-design visual merchandising in 3D virtual stores: A Facet Theory approach. International Journal of Retail and Distribution Management, 43(6), 1-24. Wu, J., Kang, J.Y., Damminga, C.B., Kim, H-Y. & Johnson, K.P.K. (2015). MC 2.0: Testing an apparel co-design experience model. Journal of Fashion Marketing and Management, 19(1), 69-86. Yu, U., & Damhorst, M. L. (2015). Body satisfaction as antecedent to virtual product experience in an online apparel shopping context. Clothing and Textiles Research Journal, 33(1), 3-18.
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