Brief Summary of Minutes of Annual Meeting

- Approved minutes from last meeting in Portland, OR, October 2011 - Throughout our discussion, the group felt it was important to identify potential members from states that have not been represented in recent years, or the current S1050 members role has changed/member has retired/near retirement. - Alabama (Deacue Fields) - Arkansas - Arizona State (Tim Richards) - Illinois (Brenna Ellison) - Maine (Mario Teisl) - Michigan - Mississippi - Missouri (Joe Parcell) - Texas A&M (Marco Palma) - Beth Burhan - Katherine Boyce Current S1050 members are encouraged to contact these and other potential members. Before you do, please email Kynda and Kathy so that they can keep track of recruiting efforts and prevent several members from contacting the same candidate. If you would like information to share with these potential participants, here are some resources: - S-1050 statement of issues and justification and related information: http://nimss.umd.edu/homepages/outline.cfm?trackID=11416 - Examples of collaboration - Ethnic Food Markets  Session III (page 7). Three S-1050 members presented results pertaining to ethnic food research projects. - A few members of the group were interested in learning how much support S-1050 members receive from their universities to attend the annual meeting. This information could be helpful to current members who want to approach their departments/colleges and argue for an increase in funding. This information also provides potential members with an idea of how much funding they might be awarded that will help defray the cost of travel. The table below only includes information for members who attended the meeting. We ask that all members provide this information so that we can be as informed as possible about what type/amount of support S-1050 members are receiving: Jennifer Dennis: No fixed maximum; submits a budget and is fully reimbursed. Jim Epperson: No set amount; is provided with funds to cover travel and two days of per diem. Ramu Govindasamy: $5,000; funds support one trip and he can use the rest at his discretion. Jill McCluskey: $1,100; amount does not vary based on meeting location. She is responsible for coving costs that exceed this amount. Kathy Kelley: No fixed maximum; submits a budget and is fully reimbursed. Dave Lamie: $500; he is allowed to bank the amount but can only use the funds for travel to meetings. Dawn Thilmany: $1,000; must use the funds otherwise they are returned to the university. Once, when she was not able to attend, she was able to send a graduates student to a meeting in her place. Tim Woods: No fixed maximum; submits a budget and is fully reimbursed. Kynda Curtis; No set amount; Is provided with funds to cover travel and two days of per diem.

Members were asked to indicate what collaborative activities (special issues, research proposals, etc.) they have an interest in participating. Jennifer Dennis: Grant proposals focusing on farm to school and economic impact and small and mid-sized farm economic impact. Jim Epperson: Jim is retiring and this was his last meeting. Ramu Govindasamy: Anything on agritourism and direct marketing Jill McCluskey: Special issue based on sensory research. Brad Rickard is the new chair for the AAEA-FAMPS Track Session. This might be a potential outlet for presenting research. Kathy Kelley: Special issue on wine marketing, agritourism, and direct marketing Dave Lamie: Since several states are involved in Market Maker, and there is a Market Maker research group, perhaps there is an opportunity to use this. Next year there will be a Market Maker meeting in Chicago and there is a research group  how are we going to allow people to use the data? One time meeting but not sure how to carry on with this. Dawn Thilmany: Perhaps there is an opportunity for our group to work together on a SCRI proposal where the main focus is economics rather than production research. Tim Woods: Special issue (potential linkage with the WERA-72 group/meeting) based on some themes: sampling, organic issues, and special challenges of marketing. - Potential publications/special issue outlets - Dawn is willing to be the lead for a Choices special issue. Please contact her if you are interested in participating/to suggest potential topics. - Jill McCluskey is willing to work with others to submit works to AAEA. - Applied Economics Perspectives and Policy could be an outlet for a food choices and sensory special issue. They would like three articles framed. - The group has submitted special issues to the Journal of Ag. Business. - It was suggested that the European Review of Ag. Econ. could be an outlet for GIs work. - Potential speaking opportunities - This group has presented sessions at FDRS, AAEA, and WERA. - The National Grocers Association meets in Las Vegas in February. Our group has never approached this association before, but Wes Harrison may be the linkage between FDRS and this association. - It was mentioned that there is a north east regional beverage conference and that Brad Rickard is involved. It might be possible to present and then a special issue of Ag. Economics and Review could be developed. - The deadline to submit proposals for a FAMPS track session is December 7th. Potential topics: - Leverage with other groups, such as CNET. Community economics/rural economic development - Economic/tourism/infrastructure angle - Wine Marketing - Perhaps Dave and Jennifer (who is the program chair for the 2013 FDRS meeting) could organize a section pertaining to Market Maker. Next years meeting will be held in Chicago and Market Maker participants will meet at the same time. - Other topics that could serve as the basis for collaboration (issues that several members are focusing on) - Rural development/economic impact - GIs - Consumer behaviors - Farm to school - Multi-state efforts since 2011 - Ethnic marketing session at the 2012 FDRS meeting (Ramu Govindasamy, Kathy Kelley, and Jill McCluskey) - FSMIP proposal funded: Developing Wine Marketing Strategies For the Mid-Atlantic Region (Ramu Govindasamy, Jeff Hyde, Kathy Kelley, and Brad Rickard) - State reports: Jennifer Dennis: i. Conducting boot camp about the state for farmers market vendors. Also looking at the economic impact of farmers markets. ii. Wrote four proposals pertaining to farm to school initiatives. The work is to help school directors and create networking opportunities with the department of education and department of health and to spur more proposals. Jim Epperson: i. Working on labor issues with Greg Fonsah and Cesar Escalante. ii. Either Charlie Huang or Greg Fonsah could take Jim's place on S-1050 when he retires (this was his last meeting). iii. Another focus is consumer demand for produce and meats. Data is coming from the USDA ERS and Charlie Huang is involved. iv. He has a student who is working on investigating excess supply/excessive demand for apples in eight CAFTA-DR countries. Ramu Govindasamy: i. Works with Kathy Kelley on several projects including a FSMIP project on agritourism and direct marketing and a four year SCRI project with 1.5 years of funding remaining. The project involves consumer and intermediary surveys and, more recently, production trials in Massachusetts, New Jersey, and Florida to determine feasibility. ii. A couple of Masters students projects have resulted from the FSMIP grant pertaining to direct marketing and agritourism. iii. Another SCRI project that he is involved in focuses on basil wilt. This is a $1.8 million project and Ramu is looking at cost of treatment. iv. He is also involved in a Mission USA (100% cost sharing from industry) project in Zambia. The focus is fruit and vegetable production and investigating high yielding varieties, postharvest research, and grade/packing to local supermarkets. Kathy Kelley: i. Conducting wine marketing research and has submitted papers for publication. A FSMIP proposal that involves Jeff Hyde, Brad Rickard, and Ramu Govindasamy, and a researcher from New York University was funded. The focus is to learn what promotional materials/strategies appeal to consumers in the mid-Atlantic. ii. Continuing research on consumer demand for high tunnel berries and value-added products. iii. Involved in a multi-state team (Pennsylvania, Delaware, and Iowa) looking at farm to school issues. iv. Received state block grant funding to investigate consumer demand for peaches. Jill McCluskey: i. Completed a sabbatical at Cornell in the fall semester of 2012. Her focus was to learn about behavioral economics and how to set up a lab. She worked with Brad Rickard on research pertaining to a wine SCRI project with a focus on establishing reputations for new wine regions. Wine regions used in the research: VA, OR, and CA (newest to established reputation). These regions were linked with similar wine regions in France to determine which U.S. wine region would benefit the most from this effort. Linkage was more important for more experienced wine drinkers. ii. GIS data with CA and WA wines and the value of a good neighbor. All the wineries were listed in Wine Spectator. More spatially related in terms of price than blind tasting scores. iii. Apples. This project is focusing on Uzbekistan and using apples as a functional food and coating them with a compound to enhance the apples nutritional levels. iv. New project  managing club varieties in apples. How can the growers get the most for them? v. Lead on SCRI proposal with Kathy Durham (Oregon) to look at raspberries from breeders to consumers, and to help breeders understand what characteristics they should focus on to meet consumer demand. vi. Soda evaluation study - cane vs. corn syrup and the regional influence. Dave Lamie: i. Rural develop economist who is now at Clemson. This was Daves first S-1050 meeting. ii. In the past he has looked at knowledge economy and broadband access for economic growth. iii. He is involved in Market Maker as part of his extension program and chairs a committee on evaluating the program. iv. If someone wanted to be involved in electronic platforms that connect producer to consumers on a research level, please contact Dave. One question revolves around the number of these systems that are being built and whether they will be sustainable. v. Involved in market ready programs. Possible extension outlet for work that this group does. vi. Involved in project with Beth Burhan that focuses on geographic indication systems (similar to what exists in Europe). Dawn Thilmany: i. Dawn and Marco Costanigro are conducting a Meta analysis of GI studies. A student focused on dairy and did a corporate sense of responsibility  animal welfare study. ii. Organic/local trade off. Direction to equilibrium displacement model. Folks switch to local distribution are winners. iii. Will be submitting a paper, conducted with apples, pertaining to carbon foot print. iv. Works with Market Maker, specifically, how many hits, when users log-on to the system. Colorados site gets 100,000 hits a month. Perhaps a topic for a FSMIP proposal v. Working on a farm to school project. vi. Food insecurity community project. Food banks are pressured to buy more fresh produce, and farmers approach food banks after all other markets are exhausted. Perhaps is a certified kitchen is available that food banks could take free produce that cannot be sold elsewhere and create value-added products. vii. Also involved in wine research. Ruby Ward (reporting on Kyndas behalf): i. Ruby has a large extension appointment and focuses on value- added finance issues. ii. She reported the following for Kynda: 1. Finishing up papers on farmers markets with graduate students. 2. Looking at CSA participation on habits and food preparation and allowing food stamp spending and using the funds to pay for CSA memberships. 3. Developing specialty vegetable enterprise budget fact sheets. Tim Woods: i. Local wine industry research. He just finished data collection in Pennsylvania, Ohio, Kentucky, and Tennessee. It is an intercept survey and the focus is to determine expenditures and factors driving consumers to visit wineries, awareness, and perception of local wine. ii. Another risk management project looks at wine contracting and educating vineyards and wineries about this issue. iii. Farm market/direct marketing FSMIP project. This project has produced a very large data set of farm market visitors and investigates experiences and impact on sampling on initial and future purchases. Fairly large sample, 3,600 participants, and pretty detailed sub-segments within demographics group. If you would like to learn more about this project please contract Tim. He has found that there is not too much state-to-state differences, but rural vs. urban and families with kids and without. There are concerns about allergens, uncertain materials, preparation, and other barriers. Some vendors may be reluctant to do sampling. Among the questions these participants responded, they were asked to describe the best sampling experience they ever had. iv. Recently received FSMIP funding to work with Kentucky blueberries producers and focus on farm to school programs. Among what is being investigated: sensory studies with kids and interest in blueberry products. v. AMS  national survey of multi-farm CSAs with the intent to look at the dynamics and evaluation of the business model. Intensive case study approach on how they have evolved and focusing on issue of scale  local products to local markets, overcome scale, distribution, and seasonality issues. Tim might be contacting S-1050 members and asked for list of potential multi-farm CSA participants. vi. Multi state research project that is focusing on wine and farm market sampling. Currently, eight states are involved including: Illinois, Indiana, Ohio, Tennessee, West Virginia, and Kentucky. He may be contacting S-1050 members to get them involved. vii. Nutritionist wiliness to pay study. Researchers provided for local tomatoes and strawberries and discussed nutritional benefits for local produced varieties. - Tim recognized Jim's years of membership and involvement in the group and that he will be missed at future meetings. - Tim motioned for the meeting to be adjourned and Dawn seconded the motion.

Book Chapters: Gunter, A. and D. Thilmany. 2012. Economic Implications of Farm to School for a Rural Colorado Community. WRDC Rural Connections. Issue 21. May 2012. Online at: http://wrdc.usu.edu/. Thilmany, D. 2012. Local Food, Organics and Sustainability. The Federal Policy Role In Today's Food and Agricultural Markets. Conference Presentations: The Economic Impact of New Technologies on U.S. Apples. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2012, with Nichole Busdieker. Refereed Conference Proceedings: Kelley, K., J. Hyde, and A. Chamberlain. 2012. The consumer and the farmers market: What research shows us. 2012 Mid-Atlantic Fruit and Vegetable Convention Proceedings, pgs. 224-225. Kelley, K. and J. Hyde. 2012. The consumer and the on-farm market: What research shows us. 2012 Mid-Atlantic Fruit and Vegetable Convention Proceedings, pgs. 226-227. Zapata, S.D., C.E. Carpio, O. Isengildina-Massa and R.D. Lamie. "The Economic Impact of an E-Commerce Website", Poster Presentation, SACNAS (Society for the Advancement of Chicanos and Native Americans) National Conference, Seattle, WA, 10-14 October, 2012. Zapata, Samuel. Olga Isingeldina-Massa, Dave Lamie and Carlos Carpio. Do Internet-Based Promotion Efforts Work? Evaluating MarketMaker. WERA-72 meetings. Las Vegas, NV. 13 June 2011 Woods, Timothy and Bruce Yang, Picking up Pawpaws  An Evaluation of Consumer Willingness to Sample Unusual Regional Products, presented paper also contributed to meeting proceedings, Food Distribution Research Society, San Juan , Puerto Rico, October, 2012. Refereed Journal: Curtis, K.R., R. Ward, K. Allen, and S. Slocum (forthcoming 2013). Impacts of Community Supported Agriculture Program Participation on Consumer Food Purchases and Dietary Choice. Journal of Food Distribution Research, 44(1). Curtis, K.R., and I. Yeager. Market and Pricing Potential for Extended Season Produce Sales. Journal of Food Distribution Research, Submitted September 2012. Bosworth, R., D. Bailey, and K. Curtis. Willingness to Pay for Private Labels, National Brands, and Local Designations at the Retail Level. Journal of Agriculture and Resource Economics, Submitted August 2012, Revise and resubmit status October 2012, resubmitted November 2012. Zapata, S.D., C.E. Carpio, O. Isengildina-Massa, and R.D. Lamie. Do Internet-Based Promotion efforts Work? Evaluating MarketMaker. Journal of Agribusiness 29,1(2011): 159-180. Govindasamy, R., V. Puduri and J.E. Simon. The US Hispanic Consumers Perception Towards Buying Country of Origin Labeled Ethnic Produce, The IUP Journal of Management Research, 11 (2012). Ariyawardana, A., R. Govindasamy and V. S. Puduri. (2012),"Preference for ethnic specialty produce by the Hispanics in the east coast of the USA", British Food Journal, 114 (2012): p 944  953. Luo, H., and C.L. Huang. 2012. "Demand for Healthful and Unhealthful Foods: Do Prices Matter on Obesity?" Journal of Agribusiness 30, forthcoming. Costanigro, M., C. Bond, and J. McCluskey (2012). Reputation Leaders and Quality Laggards: Incentive Structure in Markets with Private and Collective Reputation, Journal of Agricultural Economics 2(1), 245-264. Nurse, G., Y. Onozaka and D. Thilmany McFadden.2012. Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement. Journal of Food Products Marketing. Forthcoming. Fall 2012. Thilmany McFadden, D. and S. Low. 2012. Will Local Foods Influence American Diets? CHOICES, 2nd Quarter 2012. Chamberlain, A., K. Kelley, and J. Hyde (Accepted). Mid-Atlantic Consumer Purchasing Behavior and Knowledge of Locally Grown and Seasonal Produce. Journal of Extension. Kelley, K., R. Govindasamy, and J. Hyde (Accepted). Using On-line Bulletin Boards to Gather Preliminary Information. Journal of Extension. Rickard, B.J., A.M. Okrent, and J.M. Alston. 2013. How have agricultural policies influenced caloric consumption patterns in the United States? Health Economics (forthcoming). J. Alston, A. Okrent, and B. Rickard. 2013. Impact of agricultural policies on caloric consumption. Trends in Endocrinology and Metabolism: A Cell Press Reviews Journal (forthcoming). Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. 2013. Developing brands for patented fruit varieties: Does the name matter? Agribusiness: An International Journal (forthcoming). Schmit, T.M., B.J. Rickard, and J. Taber. 2013. Consumer valuation of environmentally friendly production practices in wines considering asymmetric information and sensory effects. Journal of Agricultural Economics (forthcoming). Liaukonyte, J., B. Rickard, H. Kaiser, A. Okrent, and T. Richards. 2012. Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments. Food Policy 37(5): 543553. Rickard, Bradley J. 2012. The economics of introducing wine into grocery stores. Contemporary Economic Policy 30(3): 382398. Li, J., M.I. Gómez, B.J. Rickard, and M. Skinner. 2013. Factors influencing adoption of integrated pest management practices in Northeast greenhouse ornamentals. Agricultural and Resource Economics Review (forthcoming). Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011, also available on-line Working Papers Gumirakiza, J. D., Curtis, K. ANALYSIS OF CONSUMER MOTIVATIONS FOR ATTENDING FARMERS MARKETS: WHO BUYS FRESH? Gumirakiza, J. D., Curtis, K. ASSESSMENT OF CONSUMER PREFERENCES, WTP, AND STATED DEMAND FOR DIFFERENTIATED PRODUCE. Gumirakiza, J. D., Curtis, K. ECONOMETRIC ASSESSMENT OF CONSUMERS PREFERENCES FOR VARIOUS FEATURES OF FRESH PRODUCE. Rickard, B.J., M. Costanigro, and T. Garg. Regulating the availability of beer, wine, and spirits in grocery stores: Beverage-specific effects on prices, consumption, and traffic fatalities. Under review at Applied Economic Perspectives and Policy. Liaukonyte, J., T. Richards, B. Rickard, and H. Kaiser. Under-Contribution to Public Goods due to Self-Interested Inequity Aversion. Revised and resubmitted to American Journal of Agricultural Economics. Rickard, B.J., J.J. McCluskey, and R.W. Patterson. 2012. Reputation Tapping. Under Review at the American Journal of Agricultural Economics. Liaukonyte, J., N.A. Streletskaya, H.M. Kaiser, and B.J. Rickard. 2012. Asymmetry in Demand Responses to Positive and Negative Product Labeling Information: Evidence from Lab Experiments. Under Review at Applied Economic Perspectives and Policy. Richards, T.J., B.J. Rickard, J.M. Alston, and D. Fang. 2012. Patents as Options: Path-Dependency and Optimal Valuation Strategies. Under Review at the American Journal of Agricultural and Resource Economics. Ho, S.-T., B.J. Rickard, and J. Liaukonyte. 2012. Welfare and nutritional effects from potential changes in U.S. trade promotion efforts. AEM Working Paper #2012-16. Under Review at Food Policy. Balagtas, J., B. Krissoff, L. Lei, and B. Rickard. Acreage response to fruit and vegetable planting restrictions: A difference-in-difference approach. AEM Working Paper #2012-14. Under Review at Applied Economic Perspectives and Policy. Fruit Times, Penn State Extension College of Agricultural Sciences, The Pennsylvania State University http://extension.psu.edu/fruit-times Hyde, J., K. Kelley, and D. Ollendkye. 2012. Special Issue of Fruit Times on How Consumers Use Social Networks to Connect with Food Retailers: 20 August 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Whos posting online reviews? Fruit Times On-Line: 30 July 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012 How consumers use social networks to connect with food retailers: Whos reading online reviews? Fruit Times On-Line: 23 July 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Traditional advertising tools. Fruit Times On-Line: 16 July 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Internet tools. Fruit Times On-Line: 9 July 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Is Facebook a good fit? Fruit Times On-Line: 2 July 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. 2012. How consumers use social networks to connect with food retailers: Online and social media tools. Fruit Times On-Line: 25 June 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Expected web presence. Fruit Times On-Line: 18 June 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Finding a retailers social network. Fruit Times On-Line: 11 June 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Consumers expectations of connecting with a food business via social networking. Fruit Times On-Line: 4 June 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Belonging to a food businesss social network. Fruit Times On-Line: 28 May 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Blogging and tweeting. Fruit Times On-Line: 21 May 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Sharing Facebook content. Fruit Times On-Line: 14 May 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Facebook ads. Fruit Times On-Line: 7 May 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Facebook usage. Fruit Times On-Line: 1 May 2012. Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers. Fruit Times On-Line: 23 April 2012. Kelley, K., J. Hyde, and D. Ollendyke. 2012. Investigating value-added apple product consumption and interest, Part I. Fruit Times 31(1):1-4. Fruit Times On-Line: 6 February 2012. Agricultural Entrepreneurship Farm Management Blog College of Agricultural Sciences, Pennsylvania State University www.farmbusiness.blogspot.com Kelley, K. 2012. Do you offer mass customization? 6 July 2012. Kelley, K. 2012. Why Mobile Payment Systems Might Work for Your Business. 21 June 2012. Kelley, K. 2012. Why You Might Want To Consider Offering Mobile Payments. 19 June 2012. Kelley, K. 2012. Were eating smaller, frequent meals. Do you have a snack for that? 5 June 2012. Kelley, K. 2012. Dashboard apps for your tablet and smartphone. 27 April 2012. Kelley, K. 2012. Social media dashboards: Useful features. 25 April 2012. Kelley, K. 2012. Why you should consider desktop social media dashboards. 23 April 2012. Kelley, K. 2012. The right way to respond to positive and negative reviews. 10 April 2012. Kelley, K. 2012. Have you checked your online reputation lately? 28 March 2012. Podcasts Social Media and Food Retailers Podcast Series College of Agricultural Sciences, Pennsylvania State University http://www.youtube.com/user/PSUFoodandFarmBiz Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 19: Research conclusions Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 18: Whos posting online reviews? Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 17: Whos reading online reviews? Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 16. Traditional advertising tools for food retailers Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 15: Internet tools for food retailers Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 14: Is Facebook a good fit for food retailers? Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 13: Connecting with fruit and vegetable businesses Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 12: Expected web presence Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 11: Finding a retailers social network Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 10: Consumers expectations of a food business Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 9: Why connect with Food businesses? Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 8: Whos blogging or tweeting? Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 7: Whos sharing Facebook content? Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 6: Whos posting and following ads on Facebook? Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 5: What consumers expect from Facebook Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 4: Facebook usage Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 3: Introduction to the research, Part 2 Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 2: Meet the respondents Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 1. Retailers: Introduction: Consumer perspectives Poster research reports: Blogs Posted at: http://extension.psu.edu/farm-business Fact Sheets: http://extension.psu.edu/farm-business/value-added-marketing-series State, Station or Agency: German, Carl L., Toensmeyer, Ulrich C., and Miles, Lenny. Transitioning a Farm to Organic Production and Marketing. Journal of Food Distribution Research, Volume 43 , pp , NO. 1, March 2012. Lamie, R.D., Isengildina-Massa, O., Carpio, C. and Zapata, S.D. 2011. Evaluating MarketMaker: Analyzing the Impact of an Electronic Food Marketing Network and its Capacity to Improve Efficient Market Access for Small to Midsized Farmers and Food Entrepreneurs. USDA Agricultural Marketing Services. http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5092120