SAES-422 Multistate Research Activity Accomplishments Report

Status: Approved

Basic Information

Participants

Bastow-Shoop, Holly - North Dakota State University; Damhorst, Mary Lynn - Iowa State University; Gregory, Susan - Colorado State University; Hyllegard, Karen - Colorado State University; Jasper, Cynthia - University of Wisconsin-Madison; Johnson, Kim - University of Minnesota; Jolly, Laura D. - University of Tennessee; Kean, Rita - University of Nebraska; Buckley Lakner, Hilda - University of Illinois; Lennon, Sharron J. - The Ohio State University; Lokken, Sheri - Mississippi State University; Lyons, Nancy - South Dakota State University; Manikowski, Linda L. - North Dakota State University; Sanik, Marge - The Ohio State University; Trautmann, Julianne - Mississippi State University

The two main issues discussed at the annual meeting were: (1) plans for the follow-up surveys of consumers who participated in the Consumer Technology Exposure (year 1) and the Panel Mail Survey (year 2) components of the project and (2) the need to move forward with research publications. Time was spent in subcommittees discussing the administration of the follow-up Consumer Technology Exposure Survey planned for January 2002 and the follow-up Panel Mail Survey planned for late Spring 2002.

Time was also spent outlining potential research articles to be developed from the panel survey data. The group identified article topics, the project objectives to be addressed in each article, and the individuals who were interested in leading the development of, or contributing to, each proposed article. A list of the articles is provided in the meeting minutes.

Other issues addressed at the meeting include the continued development of the project web site, continued efforts to obtain NRI funding for the continuation/expansion of this project, and the project fact sheet. Researchers from Nebraska and Wisconsin developed a fact sheet of project findings to date. The fact sheet is to be shared with state extension faculty and other interested parties.

Accomplishments

General accomplishments in 2001 include research presentations, a project fact sheet, and grant applications. Researchers from Iowa and Minnesota presented findings at the 2001 Seoul, KSCT/ITAA Joint World Conference in Seoul, South Korea and researchers from Mississippi State presented at the E-Commerce Conference at Mississippi State University. Researchers from Nebraska and Wisconsin developed a "fact sheet" reporting project findings to be disseminated through state extension agents.

In addition, members of the group have written proposals to support the continuation of this project or to initiate a related research project. Researchers from two states (OH, MN) submitted a revised proposal to the National Research Initiatives Grant Program and researchers from Mississippi submitted proposals to the National Science Foundation and the Markle Foundation.

Impacts

Publications

Damhorst, M.L., Johnson, K.K. P., Lee, M.Y., & Yoh, E. (2001). Computer is the store. Special topic panel presentation. Proceedings: 2001 Seoul, KSCT/ITAA Joint World Conference. Seoul, Korea: Korean Society of Clothing and Textiles and the International Textile & Apparel Association.

The Internet - entered not by rural Mississippians. (Summer 2001). MAFES Research Highlights. 23.

Moon, H.K. (2001). Motivations for use of Internet shopping sites: Comparison with catalog shopping. Unpublished Master‘s thesis, Iowa State University, Ames, IA.

Lokken, S.L., Hyllegard, K., Damhorst, M., Trautmann, J., Gregory, S., Bastow-Shoop, H., Lakner, H., Lyons, N., & Manikowske, L. (in review). Rural consumers‘ attitudes toward television and Internet for information search and purchase. Journal of Consumer Affairs.
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