Brief Summary of Minutes of Annual Meeting

State reports were delivered. The project rewrite was discussed, including the need to include an objective exploring demand systems for produce. Upcoming programs sponsored by S-222 were discussed, including the invited paper session on the tomato trade wars accepted for the Southern Agricultural Economics Association meetings. It was agreed to continue to pursue a partnership with the WCC-72 Agribusiness regional research group. S-222 would be offered a spot on their program to present research results and activities in Las Vegas, June 2003. Member recruitment was discussed. Several promising individuals were identified for participating in the project if it was renewed, including ideas for new officers. Robert Shulstad was introduced as the administrative advisor. Jim Haskell discussed opportunities for funding joint research work for produce and updated the group on upcoming federal initiatives. Discussions about web site management for the committee and managing reports were followed by updates on regional research work. The IFAFS project continues with TN, NC, GA, and KY. Opportunities for new programs were discussed, including AAEA free sessions, special issues with the FDRS, workshops, etc. Finally, project continuation was discussed, including the development of a plan for writing the proposal for 2003.

Objective 1.

To assess the evolution of Supply-Chain Management in the fruit and vegetable sector, identifying strategic organizational and marketing implications for firms and specific commodity subsectors.

Supply Chain Management

Supply chain analysis was utilized to examine market organization and strategy development for a number of produce sectors. Apples, tart cherries, sweet corn, peaches, potatoes, and blueberries were all examined extensively.

Efforts in Michigan focused on improved management information systems as they may impact efficiencies in the supply chain.

A survey of Michigan apple shippers was completed to obtain information on the changing market situation in regard to apple varieties which are expected to be most in demand for fresh market in future years. This study was requested by the industry in order to provide information on the changing market demand for varieties that will help the industry to adjust their orchard acreages to produce those varieties which are most demanded by the markets and the customers. This is the latest phase of the series of apple market research studies which have been done in recent years at Michigan State University.

The U.S. tart cherry industry is striving to improve its supply chain effectiveness and competitive position in regard to export markets for this industry. Industry cost data is being gathered. As a part of these efforts, a study was done involving a survey of U.S. tart cherry exporters which included exploration of the industry‘s current supply chain performance, the changing needs of export customers, the competitiveness of the U.S. industry in relation to competing supplying countries (MI).

Work was completed on the collection of funds for another fruit tree survey in the state of Washington and the survey has been completed (WA). Work is now underway to project production of apples over the next several years. A produce shipper survey is under way, being administered by researchers from MI, AZ, NJ, NC, and WA. Evaluation of promotional efforts by the Washington apple industry is now complete. The econometric model used in that effort will now be used to estimate optimal crop size and promotional effort.

Another project is exploring the international competitiveness of the California apple and pear industries in the context of evolving supply chain management models. These appear to represent an additional factor reducing the competitiveness of the California industry given its low market share and short shipping seasons in these two commodities.

Other fruit market development research included fresh peaches (NY), strawberries (CA), wild blueberries (ME), general small fruit (MI, KY).

Research was initiated analyzing the impact of the emergence of the North American hothouse sector on the field grown tomato industry (CA, KY, NC, FL). Supply chain management has caused fresh produce buyers to demand year-round availability and streamlined sourcing from fewer players. The fresh tomato industry lags the rest of the produce industry in this regard since field tomatoes are generally sold through repackers and many field shippers are seasonal. In contrast to field tomatoes, the hothouse tomato industry meets the requirements of the supply chain management model. This is causing new competitive pressures and changes in relative competitiveness of tomato producers throughout North America. This research is on-going with a report expected in February 2003.

A survey was used to collect marketing channel information from New York sweet corn producers and processors (NY). Surveys of New York sweet corn retailers and wholesalers was completed in August 2002.

Consumer focus group discussions were held to study consumer perceptions of fresh peaches, particularly examining the demand for premium locally grown (New York) "truly tree-ripened" peaches and test consumers‘ interest in purchase at various price points. A survey with supermarket produce buyers and consumers was completed.

An analysis of consumers opinion about frozen blueberries and the perceived differences in product was completed (ME), specifically examining the preferences for attributes between wild and cultivated blueberries. Additional work in the pear sector (WA) focused on fruit size issued throughout the supply chain. This included estimating the effects of grade and size on FOB price and the profitability prospects for reducing the size range of fruit shipped to the fresh market. Pear industry supply channel management was also studied in CA.

The interest in the emerging organic sector has prompted research related to better understanding this market channel. An IFAFS project involves a group of northeastern states, Northeast Organic Network, was funded. Cost of production data is being gathered (NY). Demand is being estimated in a number of studies (NJ, NY, KY).

Consumer demand for potatoes was also explored (WA, ME, DE).

Trade and export aspects of produce were examined by a number of researchers. This included trade issues relating to citrus (FL).

Objective 2.

To analyze the relative competitiveness of fruit and vegetable subsectors, either regionally, nationally, and/or globally, using new and established analytical paradigms which incorporate theories from business schools and other fields.

Competitiveness

The research issues on competitiveness are broad. Current work by committee members represents on-going work in issues of trade, promotion, risk management, improved industry coordination, and regulation.

International and regional trade issues were the subject of a number of related research topics. A profile of southeastern agribusiness exporters was completed (GA). The purpose of this study is to examine the characteristics of southeastern exporters and to develop a profile of successful southeastern exporters for three agribusiness categories (poultry; fruits, vegetables, and nuts; and row crops) where success is measured in terms of relative export sales or proportion of the business devoted to the export market.

Under the leadership of John VanSickle (FL), the Ag Trade Center at the University of Florida put on the second annual international Agricultural Trade and Policy Conference. This was held in Gainesville, FL on November 11-14, 2002. The purpose of this conference was to disseminate information about the policy making process for developing new farm legislation and international trade agreements, all of which affect fruit and vegetable growers throughout the United States. Methyl bromide impact research continued in FL.

A study is being done of key market and supply trends for the sweet cherry industry in Michigan and the U.S. The study also includes an analysis of the changing regional competitive position of the sweet cherry industry in major producing states of the U.S. This is needed by the industry in order to provide an informational base for analyzing various strategic directions and industry adjustments that are needed to help the industry to improve its competitive position and to respond appropriately to the changing markets. A paper which included selected highlights of the study was written and presented at an international conference on the sweet cherry industries in various world countries. This conference was sponsored by the International Society of Horticultural Science.

Additional research on free trade agreements and cost competitiveness of regional produce sectors continues (FL, CA) as policies develop and regional sectors adjust to changing economic environments.

Commodity promotion programs continue to be used as a strategy to build regional competitiveness. A study was completed focusing on the impacts of advertising and promotion on the demand for Vidalia onions (GA). This study evaluates the promotion and advertising impacts on the demand for Vidalia onions and estimates return to promotion expenditures. The analysis uses supermarket scanner data collected from sales of Vidalia onions and promotion expenditures for Vidalia onions, own price, prices of substitutes and complements, demographic, and seasonal variables for 10 different U.S. markets over a 260-week period from 1996 to 2001. Additional studies on promotional programs in apples (WA, MI) and tart cherries (MI) continue.

Risk management is another subject area receiving increased attention within produce sectors as a means for sustaining competitiveness. New insurance approaches, including catastrophe bonds for Southeastern fruit and vegetable crops (GA) and alternative, environmentally-friendly production systems (FL) were explored. Several researchers were looking at risk management tools for horticultural producers, including implications for producer cooperation on insurance (FL, NY, CA, PA). A survey of specialty crop producers and risk attitudes was administered.

Improved industry coordination relates supply chain management to industry competitiveness. Research that helps with industry planning and coordination continues. This includes an analysis of the U. S. tart cherry industry‘s long-term acreage-production cycle and supply trends (MI). An updated analysis was made of industry acreage and supply trends as they relate to the industry‘s long-term acreage- production cycle. Work on additional phases of this study will be continued during the coming year.

Regional:

Anderson, Bruce, Caplan, Frieda, Doherty, Linda, Eastwood, David, Estes, Ed, Hanas, Rick, Kirschling, Patrick, VanSickle, John J. 2002. Comprehensive Analysis of New Jersey‘s Wholesale Fruit and Vegetable Marketing System. Trenton, NJ: New Jersey Department of Agriculture.

Wysocki, Allen F., Toensmeyer, Ulrich C., Park, John L. 2003. Offering Food Distribution-Related Courses in Agricultural Economics Curricula: Perspectives from Across the US. Food Distribution Research Society Annual Meeting in Phoenix, AZ Volume XXXIII, No. 1 March

State, Station or Agency:

Alderman, Nicole, Reynolds, John, Wysocki, Allen F., Fairchild, Gary F. 2002. Developing A Database for Analyzing Agricultural Land Sales. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-28 December, 22 pg.

Bentley, Bo, Wysocki, Allen F., van Blokland, PJ. 2002. New Citrus Varieties. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-10 May, 21 pg.

Burgos, Sigfrido, Wysocki, Allen F. 2002. The U.S. Retail Industry: An Overview. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-19 May, 14 pg.

Cantliffe, Daniel J., Albrigo, Gene, Balaban, Murat, Haller, Bill, Luzar, Jane, Portier, Ken, Sieving, Kathryn, VanSickle, John J., Sullivan, Amy, Swisher, Mickie, Vergot, Pete. 2002. International Programs Action Team (IPAT) May 2000-April 2001): Final Report. Gainesville, FL: University of Florida, June.

Cook, Roberta, 2002. Update on the US Strawberry Industry, posted at University of California Davis Postharvest Technology Web Site http://postharvest.ucdavis.edu/Pubs/pearfinal1.pdf, September, 3 pp.

Cook, Roberta, 2002. Update on the US Pear Industry, posted at University of California Davis Postharvest Technology Web Site http://postharvest.ucdavis.edu/Pubs/pearfinal1.pdf, July, 6 pp.

Cook, Roberta, 2002. Emerging Hothouse Industry Poses Challenges for California‘s Fresh Tomato Industry," University of California Giannini Foundation ARE Update, Volume 5, No.3, Jan/Feb, pp. 3-6.

Crawford, Chip, Tomlinson, Riley , Wysocki, Allen F. 2002. Haines City Citrus Growers Association: Remaining Competitive and Profitable in a Changing Market. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-15 May, 15 pg.

Ernst, Matthew, Timothy Woods, John Strang, and Terry Jones, 2002. 2001 Kentucky Blackberry Cost and Return Estimates, ID-149, UK College of Ag, July.

Green J., W.L. Uva, and M. Stephenson. 2002. Marketing Clubs. Risk Management Newsletter Series. March 2002. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Jimenez, Mariano, Salnars, Christian, VanSickle, John J. 2002. International Imports and the Safety of the U.S. Food and Fiber System. Gainesville, FL: University of Florida, PBTC 02-4 October, 18 pg.

Kepner, Karl W., Wysocki, Allen F. 2002. Financial Management: Some Important Generalizations. University of Florida: EDIS, FE343 July, 4 pg.

Li, Xueqing, Wysocki, Allen F., Fairchild, Gary F. 2002. Marketing Florida Citrus in China. University of Florida: Florida Department of Citrus, Staff Report 2002-3 April, 32 pg.

Liu, Hongyan, Wysocki, Allen F., Fairchild, Gary F. 2002. Assessing the Chinese Market for Export of California Oranges. University of Florida: International Trade and Policy Center, IW 02-4 May, 33 pg.

McKenzie, Nora, Wysocki, Allen F. 2002. Agritainment: A Viable Option for Florida Producers. University of Florida: EDIS, RM008 April, 3 pg.

NaLampang, Sikavas, VanSickle, John J. 2002. The Impact of the Phase Out of Methyl Bromide on the U.S. Vegetable Industry. Gainesville, FL: University of Florida, IW 02-3 April,16 pg.

Ricks, D. 2002. Economic Conditions in the Cherry Industry Due to a Severely Shortened Crop in 2002, Department of Agricultural Economics Staff Paper No. 02-25, Michigan State University, July.

Ricks, D. 2002. Michigan Apple Industry: Effective Collaboration for Future Planning, L. Vandenberg et. al, eds. Michigan State University Extension, January.

Schotzko, R. T. and K. W. Sund. 2002. Potatoes for the Fresh Market: the Costs of Growing and Packing. AE 02-8, Staff Report, Washington State University, Pullman.

Schotzko, R. T. 2002. Per Acre Receipts for Red Delicious & Gala: The Effects of Grade, Size, Cullage and Yield. Washington State University, Dept. of Agricultural and Resource Economics, Pullman. Published on the Agribusiness web site: http://www.agecon.wsu.edu/AgBusMgmt/Apple PerAcre.htm.

Uva, W.L. 2002. An Analysis of Vegetable Farms‘ Direct Marketing Activities in New York State. R.B. 2002-03. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Uva, W.L. 2002, New York Economic Handbook 2002 - Chapter 10 Vegetables and Chapter 11 Ornamentals. E.B. 2002-16, Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Uva, W.L. 2002. The Impact of Value-added Adjustments on Adjusted Gross Revenue Insurance Program - Case Studies with Diversified Vegetable Farms in New York. Adjusted Gross Revenue Pilot Crop Insurance Program for Specialty Crops. Dept. of Agricultural Economics, Michigan State University, East Lansing, Michigan. http://www.aec.msu.edu/agecon/blackj/agr.htm.

Uva, W. L. and J. Green. 2002. "How Risk Tolerant Are You?" Risk Management Newsletter Series. May 2002. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Uva, W.L. 2002. "Marketing Services." Smart Marketing Newsletter Series. August 2002. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

VanSickle, John J., NaLampang, Sikavas. 2002. The Impact of the Phase Out of Methyl Bromide on the U.S. Vegetable Industry. Gainesville, FL: University of Florida International Agricultural Trade and Policy Center, PBTC 02-1 April,18 pg.

VanSickle, John J.. 2002. Probable Economic Effects of the Reduction or Elimination of U.S. Tariffs on Selected U.S. Vegetables. Gainesville, FL: University of Florida International Agricultural Trade and Policy, PBTC 02-2 May, 10 pg.

VanSickle, John J., Evans, Edward A. 2002. Trade and Investment: Opportunities and Constraints Between the United States and South Korea. Gainesville, FL: University of Florida International Agricultural Trade and Policy Center, MGTC 02-1 June, 28 pg.

VanSickle, John J. 2002. Competition in the Winter Fresh Tomato Industry. Gainesville, FL: University of Florida, September,10 pg.

VanSickle, John J. 2002. The Situation and Outlook in the Fresh Vegetable Market. Columbia, SC: AgFirst Farm Credit, October, 3 pg.

VanSickle, John J. 2002. The Impact of the Suspension Agreement on the Fresh Tomato Industry. Gainesville, FL: University of Florida, Unnumbered Staff Paper October , 8 pg.

VanSickle, John J. 2002. Vegetables in Food & Resource Economics Outlook newsletter, no.149.

van Voorthuizen, H, R. Mittelhammer, R. T. Schotzko, and S. Y. Cho. 2002. An Economic Evaluation of Washington Apple Industry Advertising and Promotion Programs: Final Report. AE 02-9, Washington State University, College. of Agricultural and Resource Economics, Pullman, WA. April.

Weldon, Richard, VanSickle, John J. 2002. The Expected Cost of an Income Support Program for Processing Oranges. Gainesville, FL: University of Florida International Agricultural Trade and Policy Center, PBTC 02-5 October, 18 pg.

Woods, Timothy and Matt Ernst, 2002. Kentucky Horticulture Continues Expansion in 2002",Agricultural Situation and Outlook - Fall 2002, ESM-28, U Kentucky, College of Ag, October.

Wysocki, Allen F. 2002. Major Trends Driving Change in the US Food System (In Spanish). University of Florida: EDIS, RM003 June, 3 pg.

Refereed Conference Proceedings

Bhuyan, S., H. Stewart, R. Govindasamy, F. Hossain, and A. Adelaja. 2002. Satisfaction Evaluation of Food-away-from-home Choices by Consumers, Annual conference of the Food Distribution Research Society, Miami, FL.

Bhuyan. S., R. Govindasamy, A. Adelaja and F. Hossain. 2002. An Empirical Evaluation of Consumer Characteristics and Their FAFH Choices," American Agricultural Economics Association Annual Conference, Long Beach, CA.

Cantliffe, Daniel J., VanSickle, John J.. 2002. Global Competition, Greenhouse Production: Are They Something for Florida Vegetable Producers to Consider?. Florida Agricultural Conference & Trade Show FACTS Proceedings 2001 May.

Cantliffe, Daniel J., VanSickle, John J. 2002. Competitiveness of the Spanish and Dutch Greenhouse Industries with the Florida Fresh Vegetable Industry. Proc. Fla. State Hort. Soc.. 114: Pp. 283 287.

Cook, Roberta, 2002. Principal Factors Affecting Global Fresh Produce Trade: A Perspective on Commercial Practices Influencing Trade," Organized Symposium, AAEA Annual Meeting, Long Beach, California, July 29, 2002.

Cook, Roberta, 2002. The Emerging Greenhouse Tomato Industry in the NAFTA Region: Implications for Field-Grown Tomato Producers and Trade Disputes," Organized Symposium, AAEA Annual Meeting, Long Beach, California, July 30.

Thornsbury, S. and Davis, K. 2002. Consolidation in Produce Packing: A Markov Chain Analysis, Presented at the American Agricultural Economics Association Annual Meeting, Long Beach, CA and posted on AAEA website, July.

Uva, W.L. 2002. "Sweet Corn Marketing in New York  How Sweet Is It?" Proceedings from 2002 New York State Vegetable Conference. pp. 84-86. New York State Vegetable Growers‘ Association, February 11-14, 2002 in Syracuse, New York.

Uva, W.L. 2002. "Sweet Corn Marketing." Proceedings  2002 Ohio Fruit & Vegetable Growers Congress and Ohio Roadside Marketing Conference. pp. 99-100. Ohio Fruit & Vegetable Growers Congress, February 6-8, 2002 in Toledo, Ohio.

Uva, W.L. 2002. "Strategic Planning for the New York Apple Industry." Proceedings  2002 Ohio Fruit & Vegetable Growers Congress and Ohio Roadside Marketing Conference. pp. 68-70. Ohio Fruit & Vegetable Growers Congress, February 6-8, 2002 in Toledo, Ohio.

Uva, W.L. 2002. "Develop a Strategic Plan for Your Direct Marketing Activities." Proceedings  2002 Ohio Fruit & Vegetable Growers Congress and Ohio Roadside Marketing Conference. pp. 6-7. Ohio Fruit & Vegetable Growers Congress, February 6-8, 2002 in Toledo, Ohio.

VanSickle, John J. Mexican and Canadian Tomato Dumping Cases. 2002. Orlando, FL. Descriptors: Panelist, Regional, Contributed. Description: Organized symposium at the Southern Association of Agricultural Scientists annual meeting, "Competitive Impacts and Opportunities from FREER Trade on Southern Fruits and Vegetables", January

VanSickle, John J., Evans, Edward A. 2002. Trade and Investment: Opportunities and Constraints Between the U.S. and South Korea. Economic Forum for Kyonggi Province/ State of Florida Cooperation "Changing Conditions and Challenges Ahead for Kyonggi/ Florida Economic Cooperation 28-54 June.

VanSickle, John J., Evans, Edward A.. Trade and Investment. 2002. Suwon, South Korea. Descriptors: Panelist, International, Invited. Description: Paper presented as part of the First Ajou University/ University of Florida Economic Forum for Kyonggi Province/ State of Florida Cooperaton. "Changing Conditions and Challenges Ahead for Kyonggi/Florida Economic Cooperation", June.

VanSickle, John J. 2002. Regional Perspectives on the Farm Bill. 2nd International Agricultural Trade and Policy Conference, November

Wysocki, Allen F., VanSickle, John J. 2002. The Situation and Outlook in the Southeast Fresh Vegetable Market. 2nd International Agricultural Trade and Policy Conference, November.

Refereed Journal

Costa, E.F., J.E. Epperson, C.L. Huang, and J.C. McKissick. 2002.The Impacts of Advertising and Promotion on Demand for Scanned Purchases of Vidalia Onions. J. Food Distr. Res., 33(1)52-61.

Costa, E.F., K. Wolfe, J.E. Epperson, C.L. Huang, and J.C. McKissick. 2003. Who Are the Consumers of Vidalia Onions? J. Food Distr. Res., 34(1).

Eastwood, D. and J. Brooker. 2002. Modeling Consumer Satisfaction with Green Grocers. Journal of Food Distribution Research, Volume 33 (1) March.

Brooker, J. and D. Eastwood. 2002. A Marketing System Approach to Removing Distribution Barriers Confronting Small-Volume Fruits and Vegetable Growers. Journal of Food Distribution Research, Volume 33(1), March.

Evans, Edward, NaLampang, Sikavas, VanSickle, John J. 2002. Near Term Prospects for the U.S. Sugar Industry. International Sugar Journal. 104/1238: Pp. 68 77.

Govindasamy, R., J. Italia, M. Zurbriggen, and F. Hossain. 2002. Producer Satisfaction With Returns From Farmers‘ Market Related Activity, American Journal of Alternative Agriculture

Govindasamy, R., J. Italia and D. Thatch. 2002. State Promotion of Rural Agriculture: The Case of the Jersey Fresh Marketing Program, Southwestern Economic Review.

Govindasamy, R. and A. Adelaja. 2002. An Evaluation of Consumer Willingness to Pay for Organic Produce in the Northeast U.S., Agricultural and Resource Economic Review, 30.

Govindasamy, R., J. Italia, M. Zurbriggen, and F. Hossain. 2002. Predicting Consumer Willingness-to-Purchase Value-Added Products at Direct Agricultural Markets, Journal of Food Products Marketing, 8:: 1-15.

Govindasamy, R., and J. Italia. 2002. Farmers‘ Markets: Consumer Trends, Preferences and Characteristics, Journal of Extension, 40: http://www.joe.org/joe/2002february/rb6.html.

Govindasamy, R., J. Italia and A. Adelaja. 2002. Predicting Willingness-to-pay for Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, 30 (2001): 151-159.

Govindasamy, R. 2002. Characteristics of Frequent Buyers of Organic Produce in the Northeast U.S.: A Logistic Analysis," Journal of Food Distribution Research, March 33.

Guenthner, J F, 2002. Consumer Acceptance of Genetically Modified Potatoes. Am. J. of Potato Res 79:309-316.

Lyford, C., Ricks, D., Peterson, C., and Sterns, J. 2002. A Framework for Effective Industry Strategic Planning, Journal of Agribusiness. 20(2), Fall.

Ricks, D., Sterns, J., and Woods, T. 2002. Customer Preferences for Michigan Apples: A Case Example of a Market Research Program for a Commodity Industry, Journal of Food Distribution Research. 33(1): 125-135.

Uva, W.L. 2002. An Analysis of Vegetable Farms‘ Direct Marketing Activities in New York State. Journal of Food Distribution Research 33(1): 186-189.

Wysocki, Allen F., Muruli, Robert , Morgan, Kimberly , Degner, Robert . 2002. A National Survey Of Publicly Funded Agricultural Marketing Programs. Journal of Undergraduate Research

Trade Journals

Cantliffe, Daniel J., VanSickle, John J.. 2002. Can Florida Compete with the Spanish and Dutch Greenhouse Industries: Part 2. The Tomato Magazine. 6/August: Pp. 8 11.

Cantliffe, Daniel J., VanSickle, John J.. 2002. Can Florida Compete with the Spanish and Dutch Greenhouse Industries: Part 1. The Tomato Magazine. 6/ June: Pp. 11 12.

Cantliffe, Daniel J., VanSickle, John J.. 2002. A Sleeping Giant, Can Florida Compete with the Spanish and Dutch Greenhouse Industries?. Practical Hydroponics and Greenhouses. 67: Pp. 30 32.

Govindasamy, R. 2002. Farmers‘ Markets: They are Good For You. The New Jersey Farmer, p. 5

Govindasamy, R. 2002. Farms are Branching out, Capturing Roadside Crowd. The Philadelphia Enquirer, Camden County, CH 1, June 9.

Govindasamy, R. 2002. Consumers May be Warming to Irradiation. The Packer On Line, January 29.

Ricks, D., Rowley, C., and Woods, M. 2002. Tart Cherry Acreage in the United States Continues to Decline, The Fruit Growers News. 41(5), May.

Ricks, D. 2002. Michigan‘s Tart Cherry Acreage and Production Trends, Michigan Farm News. 79(4), February.

Ricks, D. 2002. Michigan‘s Changing Regions for Tart Cherry Acreage and Production, The Fruit Growers News. 41(1), January.

Schotzko, R. T. 2002. How do Yield, Size, Grade, and Cullage Affect Returns? Good Fruit Grower, January 15, p. 17-18.

Schotzko, R. T. 2002. A 105-million-box Apple Crop Is On the Horizon. Good Fruit Grower, March 1, p. 40-41.

Uva, W.L., et. al. 2002. "Demanding Year Ahead  NY Ag Outlook." American Agriculturist. February: 12-13.

VanSickle, John J. 2002. Risk Management Research for Citrus. Citrus & Vegetable Magazine. 66/January: Pp. 30 31.

VanSickle, John J. 2002. Buying a Synthetic Put. Citrus & Vegetable Magazine. 66/February: Pp. 50 51.

VanSickle, John J. 2002. Watch the Market from Both Sides of the Page. Citrus & Vegetable Magazine. 66/March: Pp. 56 57.

VanSickle, John J. 2002. Strategic Planning. Citrus & Vegetable Magazine. 66/April: Pp. 60 61.

VanSickle, John J. 2002. Planning. Citrus & Vegetable Magazine. 66/May: 52 pg.

VanSickle, John J. 2002. Off-Season Appraisals. Citrus & Vegetable Magazine. 66/July: Pp. 42 43.

VanSickle, John J. 2002. Closing Out the Old, Focusing on the New. Citrus & Vegetable Magazine. 55/August: Pp. 42 43.

VanSickle, John J. 2002. Risk Management and Pooling. Citrus & Vegetable Magazine. 66/September: Pp. 30 31.

VanSickle, John J. 2002. Price Risk Management. Citrus & Vegetable Magazine. 66/November: Pp. 24 25.

VanSickle, John J. 2002. Agri-nomics. The Florida Agri-Journal. II/5: 6 pg