Brief Summary of Minutes of Annual Meeting

BRIEF SUMMARY OF MINUTES FROM THE 2005 ANNUAL MEETING OF THE WERA-72 Dates: June 20 and 21, 2005 Location: Boardwalk Hotel and Casino, Las Vegas, NV Presiding Chair: Cheryl Wachenheim, Associate Professor, North Dakota State University The meeting began with a reception in the Presidents suite. Monday morning was a buffet breakfast. This was followed by a welcome and opening comments by the Chair, and the appointment of a nomination committee charged to fill a slate of candidates for Treasurer, Secretary, and Communications Officer. The introduction was followed by a presentation entitled Health as a Consumer Value? by Dr. Gerald Combs, Jr., the Center Director of the Grand Forks Human Nutrition Research Center, ARS, USDA. Paper session #1 followed with Childhood Obesity: Causes, Consequences, and Potential Solutions by Greg Baker; Impact of Changes in Dietary Preferences on U.S. Retail Demand for Beef: Health Concerns and the Role of Media by Dragan Miljkovic; Consumer Acceptance of Foods Genetically Modified to Provide Consumer-Level Benefits by Cheryl J. Wachenheim; and Its Going to the Dogs: Greenies®, Identifying Changes in Consumer Food Preferences by Joe L. Parcell. After lunch, paper session #2 on consumers and niche markets included the following presentations: The Affect of Low-Carbohydrate Diets and Other Factors on Food Purchasing Behavior by Jon C. Phillips; Willingness to Pay for Low-Carbohydrate Bread by William Nganje; and Can Niche Agriculturalists Take Notes from the Craft Beer Industry? By Andrea Woolverton. Ruby Ward next led a discussion of development of research and extension programs in the area of agribusiness by assistant professors and what this may mean for tenure and mentoring. Next, session #3 included papers on grocery retailer behavior in todays markets. The papers were Follow the Leader: Adoption Behavior in Food Retailers Decision to Offer Fresh Irradiated Ground Beef by Edward C. Jaenicke; Consumer Preferences and Pricing Strategies in the Meat Case by Christian R. Boessen, Joe L. Parcell and Michael E. Sykuta; E-Grocery Market Coverage: Does the E Stand for Easy? By Neal H. Hooker; and Supercenters and Grocery Sales: A Spatial Analysis By Bobby J. Martens. A reception in the Presidents suite ended the evening. Tuesday began with a sit-down breakfast followed by paper session #4 on Linking Industries and Consumers. Papers presented included The Diet Culture Phenomenon and its Effect on the United States Orange Juice Industry by Leigh Ann Love; An Investigation of Traceability Issues In the Hard Red Winter Wheat Marketing System by Phil Kenkel; and Predicting Food Safety Losses in Turkey Processing by William Nganje. Paper session #5 on Produce Supply Issues and Challenges (S222 session) followed including Returns to Investment Analysis on State Agricultural Promotional Program: The Case of Jersey Fresh. By Dr. Ramu Govindasamy; An Assessment of Direct Marketing Venues for Indiana Fruit Growers by Dr. Jennifer Dennis; Fresh Produce Supply Chain Trade Practices. Dr. Lourdes Martinez; and Cost-Benefit Analysis of New Shipping Technology Applied to International Tomato and Mango Supply Chains by Jiaoju Ge. A working lunch followed. Juan Batista led the group through a discussion entitled Added Value through Partnership: Galaxy Nutritional Foods and Academia. The business meeting followed. The nominating committee submitted a slate of candidates. Each was elected by unanimous consent of the body. Those elected include William Nganje, North Dakota State University, Secretary; Sue Hine, Colorado State University, Treasurer; and Conrad Lyford, Texas Tech University, Communications Officer. Al Wysocki presented the Treasurers Report. Prior to the annual meeting there was $8,313 in the account. Peter Goldsmith led a discussion about the possibility of creating a scholarship in honor of the memory of Max Wortman, long-time supporter of the organization. Cheryl Wachenheim led a brief discussion about the possibility of creating an annual award to recognize outstanding work (research, presentation, published journal article, etc.) by the membership. Members should provide any feedback they have to Peter or Cheryl. The tentative dates chosen for the 2006 meetings are June 18 to 20, 2006. James Sterns led a brief discussion on the desire by the Executive Committee to document some of the early history of the organization, on the need for those attendees who worked at Land Grants to get registered as Appendix E participants, and about plans for next years program. Plaques recognizing the service of several past officers were distributed. The three-day meeting closed with paper session #6 on Production Agriculture in a Consumer-driven Market. Presentations included Ethanol firm survival in the new rural economy by Anthony Crooks; Value-Added Strategies to Meet Consumer Needs: The Case of Palouse Grain Growers, Inc. by Armenak Markosyan; and Negative Externalities and Industrial Legitimacy: the Case of the Illinois Livestock Industry by Peter Goldsmith, University of Illinois. The meeting was adjourned.

ACCOMPLISHMENTS We have continued to work on coordination of research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders that result in the publication of joint research papers and extension publications. We have also identified critical issues facing our industry such as presentation and marketing of food products with particular health attributes, obesity and its role on food product marketing and food product demand, and agribusiness supply channel efficiency. We had a number of presentations and discussion about research regarding issues related to agribusiness management and competitiveness. We have increased our information exchange among participants and others through the cataloguing of completed and ongoing research and extension projects and products on the coordinating committees home page. We developed a new office for communications among the board members. Finally, we increased quality and output of research and extension products through participant collaboration in integrated and multi-state work. Work will continue in the stated objective areas.

SELECTED JOURNAL ARTICLES Baker, Gregory A. and Michael Mazzocco. Who Should Certify the Safety of Genetically Modified Foods? International Food and Agribusiness Management Review Vol. 8, No. 2 (2005). Berning, Casie, Stan Ernst and Neal H. Hooker. 2005. Are E-Grocers Serving the Right Markets? Choices. http://www.choicesmagazine.org/ 20(1): Spring pp. 77-79 Boland, M.A., and J.T. Akridge. 2004. Undergraduate Agribusiness Programs: Focus or Falter. Review of Agricultural Economics. 26(4):564-578. http://econpapers.repec.org/article/blaragrec/v_3A26_3Ay_3A2004_3Ai_3A4_3Ap_3A564-578.htm Calum Turvey, Cesar Escalante, and William Nganje. Developments in Portfolio Management and Risk Programming Techniques for Agriculture. Review of Agricultural Finance (Accepted for Publication in Special Issue, May, 2005). Cannon L. Stephanie, Allen F. Wysocki, and Gary F. Fairchild. (2004). Selling the Satisfied Customer: A Pioneer(r) Hi-Bred International, Inc. Selling Case. Journal of Applied Case Research. 5(1), 13 pages. Christou, Andreas, Richard Kilmer, James Sterns and Shiferau Feleke. Derived Demand for Disaggregated Cheese Products. Agribusiness: An International Journal, 21:1 (Winter 2005):1-16. Dahl, Bruce, William Wilson and William Nganje. Stochastic Analysis of Variety Selection and Release Decision. Journal of Agricultural and Resource Economics. Vol. 29, No. 1 (April): 94-111, 2004. DeVuyst, C. and C.J. Wachenheim. 2005. Genetically enhanced sugarbeets: To be or not to be? Review of Agricultural Economics 27(1), pp 105-116. Ernst, Stan and Neal H. Hooker. Signaling Quality in an E-Commerce Environment: The Case of an Emerging E-Grocery Sector. Forthcoming in Journal of Food Products Marketing. 21 pp Fonsah, E. G., G. Krewer, K. Harrison and M. Bruorton (2004) Risk Rated Economic Returns Analysis for Southern Highbush Blueberries in Soil in Georgia. Accepted HORTTECH-00331. Fulton, Joan, Susan Hine, Jennifer Vandeberg, and Kevin McNamara (2004) Case Study: A Local Cooperatives Financial and Strategic Analysis of the Evaluation of Potential Merger Partners. Journal of International Food & Agribusiness Marketing, Volume7, Issue 3. Hall, C.R. 2004. Impacts of Technology on the Development, Production, and Marketing of Nursery Crops Acta Hort. (ISHS) 630:103-111, www.actahort.org/books/630/630_12.htm. Henderson, J., F. Dooley, and J. T. Akridge. 2004. Internet and e-commerce Adoption by Agricultural Input Firms. Review of Agricultural Economics. 26(4):505-520. http://www.blackwell-synergy.com/links/doi/10.1111/j.1467-9353.2004.00196.x/full/ Klingeman, William, David Eastwood, John Brooker, Charles Hall, Bridget Behe, and Patricia Knight. Consumer Survey Identifies Plant Management Awareness and Added Value of Dogwood Powdery Mildew Resistance, HortTechnology, Volume 14, Number 2, April-June 2004. Knudson, William, Allen F. Wysocki, Joseph Champagne, and H. Christopher Peterson. (2004). Entrepreneurship and Innovation in the Agri-Food System. American Journal of Agricultural Economics, 86(5), 1330-1336. Lesch, William C., Cheryl J. Wachenheim, and Bård S. Stillerud. Biotechnology: The Healthy Choice? Health Marketing Quarterly 22(3) (forthcoming). Lim, Heejin, Julia Heilig, Stan Ernst, Richard Widdows, and Neal H. Hooker. 2004. Tracking the Evolution of E-Grocers: A Quantitative Assessment. Journal of Food Distribution Research. 35(2): pp. 66-82. Loureiro, Maria L. and Susan Hine. (2004) Preferences and Willingness to Pay for GM Labeling Policies. Journal of Food Policy, Volume 29, Issue 5, Pages 467-483. Miljkovic, Dragan, William Nganje, and Helene de Chastenet. Economic factors Affecting the Increase in Obesity in the United States: The Differential Response to Price, Canadian Journal of Agricultural Economics (Accepted for Publication in May of 2005). Nganje, William, Kaitibie, S. and A. Sorin. HACCP Implementation and Economic Optimality in Turkey Processing. Special Issue of Agribusiness, An International Journal (Accepted for Publication, March, 2005). Nganje, William and Simeon Kaitibie, and Thomas Taban. Multinomial Logit Model Comparing Consumers and Processors Risk Perception of Specialty Meats. Agribusiness, An International Journal, Vol. 21, No 3 (Summer 2005). Nganje, William, Dean Bangsund, Larry Leistritz, William Wilson, and Napoleon Tiapo. Estimating Regional Economic Impacts of Fusarium Head Blight in Wheat and Barley. Review of Agricultural Economics, Vol.26, No.3 (Fall):332-347, 2004. Nganje, William, William Wilson, and James Nolan. "Terrorism and the Grain Handling System in Canada and the United States. Current Agriculture, Food & Research Issues, A Journal of the Canadian Agricultural Economics Society. Number 2, 37-48, 2004. Starbird, S. Andrew (with Vincent Amanor-Boadu). Minimizing the Value of Anonymity in Supply Chains in Hide or Confide?: The Dilemma of Transparency edited by G.J. Hoftede, H. Schepers, L. Spaans-Dijkstra, J. Tienekens, and A. Beulens. Doetinchem, The Netherlands: Reed Business Information, 2005. Starbird, S. Andrew. Supply Chain Contracts and Food Safety. Choices. Vol. 20, No. 2, pp. 124-127. 2005 Starbird, S. Andrew (with Vincent Amanor-Boadu). In Search of Anonymity in Supply Chains. Journal on Chain and Network Sciences. Vol. 5, No. 1, pp. 5-16. 2005. Starbird, S. Andrew. Moral Hazard, Inspection Policy, and Food Safety. American Journal of Agricultural Economics.Vol. 87, No. 1, pp. 15-27. 2005. Starbird, S. Andrew (with Vincent Amanor-Boadu). The Value of Anonymity is Supply Chain Relationships in Dynamics in Chains and Networks edited by H.J. Bremmers, S.W.F. Omta, J.H. Trienekens, and E.F.M Wubben. Wageningen, The Netherlands: Wageningen Academic Publishers, 2004. Sterns, James, Allen Wysocki, Dorothy Comer, Gary Fairchild and Suzanne Thornsbury. The Cost of Delivering Courses via Distance Education. NACTA Journal, 49:2(June 2005):47-52. Sterns, James A., Kathy Manley, Michael T. Olexa, Gary Fairchild, and Allen F. Wysocki. (2005). Observations about the value of a Legislative Internship. NACTA Journal, 49(2), 23-26. Valluru, R., Jose, D. and Conley, D. Determinants of Off-Farm Income in Nebraska. Journal of the Nebraska Economics and Business Association, November 2004. Wachenheim, C.J. Changing Consumer Perceptions about Genetically Modified Foods. Journal of Food Products Marketing 12(1), pp. 30-44. Wachenheim, Cheryl J. 2004. How an Online Course Compares to Its Classroom Counterpart: A Preliminary Investigation. NACTA Journal (December): 20  26. Wachenheim, C.J. and W.C. Lesch. 2004. U.S. Executives Views on International Agribusiness Education in the United States; an IAMA Membership Survey. International Food and Agribusiness Management Review 7(1): 42-59. Wysocki, Allen, Karl Kepner and James Sterns. Rockledge Gardens: An Independent Nursery Competing in a Chain-Dominated Marketplace. Journal of Applied Case Research, 6:1(January 2005):21-41. SELECTED BOOKS / BOOK CHAPTERS Ezumah, N.N and E. G. Fonsah (2004). Women in The Banana Industry: A Case Study of Tiko Banana Plantation, South West Province, Cameroon, In: Issues In Gender and Development Studies, New Gender Studies from Cameroon and Caribbean, African Books Collection, Vol. 1, Edited by Joyce Endeley, Ardener Shirley, Richard Goodridge and Nalova Lyonga, ISBN: 0-954538-46-3, pp 79-93.