S1019: Fruit and Vegetable Marketing Innovations and Demand Assessment (S-222)

(Multistate Research Project)

Status: Inactive/Terminating

SAES-422 Reports

12/16/2005

State, Station or Agency:

Barrio, Olga Senise and Hoy Carman. May/June 2005. "Olive Oil: A 'Rediscovered' California Crop". Agricultural and Resource Economics Update, University of California Giannini Foundation, Vol. 8, No. 5, pp. 1-4.

Boudreaux, J. and R. Hinson. 2005. "2005 Louisiana Commercial Vegetables Situation and Outlook", in Outlook for Louisiana's Agriculture, LSU Ag Center, Baton Rouge, 2005.

Carman, Hoy. "The California Nursery Industry, 2002-2003: Value, Growth and Economic Impacts." Berkeley: University of California Agricultural Experiment Station, Giannini Foundation of Agricultural Economics Working Paper No. 04-005, August 2004.

Carman, Hoy, "Comment on Economic Analysis Proposed Rule to Allow Fresh Hass Avocados Grown in Approved Orchards in Approved Municipalities in Michoacan, Mexico, to Be Imported Into All States Year-Round" (APHIS DOCKET NO. 03-022-3), July 19, 2004.

Carman, Hoy F. and Ana Maria Rodriguez , "The Hass Avocado Promotion and Research Order: Offsetting Price Impacts from Imports with Advertising and Promotion" (October 1, 2004). Department of Agricultural & Resource Economics, UCD. ARE Working Papers. Paper 04-006.

Cheng, H. 2005. "Washington Hancock Community Agency/Town of Bucksport Regional Shared-use Commercial Kitchen: A Survey Study of Potential Users." Staff Paper No. REP545. Dept. of Resource Economics and Policy, University of Maine.

Cook, Roberta and Linda Calvin, "North American Greenhouse Tomatoes Emerge as a Major Market Force," Amber Waves Vol. 3:2, Economic Research Service, U.S. Department of Agriculture, April 2005, pp. 20-27.

Cook, Roberta and Linda Calvin , "Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry," Economic Research Report Number 2, Economic Research Service, U.S. Department of Agriculture, April 2005, 81 pp.

Cuellar, W. L. Uva and J. Roberts. 2005 Market Opportunities for New Sauerkraut Products. S.P. 2005- 01. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Eastwood, D., J. Brooker, C. Hall, E. Estes, T. Woods, J. Epperson, and F. Stegelin. 2004. A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers. Southern Cooperative Series Bulletin SCSB 403 (ISBN: 1-58161-403-9). University of Tennessee. http://web.utk.edu/%7Ebrooke00/RESEARCH/covers222.html.

Fonsah, E.G. (2005). "Tracking Traceability". American Fruit Grower. pg. 14. (June). Also see: www.americanfruitgrower.com

Fonsah, E.G. (Contributing author) (2005) "Vegetable Price Increase Not Good Reason To Boost 2005 Acreage". A Primedia Publication, Southeast Farm Press Vol. 32, No. 2, January, pp. 6-10. Also see http://www.southeastfarmpress.com

Fonsah, E.G. (Contributing author) (2005) "Georgia Farmers Could Go Bananas". By Elliot Minor, Associated Press, The Albany HERALDA, January 27, pp. 1A and 4A. Also see http://albanyherald.net/frontsarchive/0105/front012705.html

Fonsah, E.G. (Contributing author) (2005) "Will Georgia Become A Banana Republic?". By Elliot Minor, The Associated Press, Savannah Morning News, Issue 011, January 27, pp. 1A and 5A. Also see http://www.savannahnow.com

Govindasamy, R., B. Onyango, W. Hallman, H. Lang and V. Puduri. "Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis," Food Policy Institute Report WP1104-016, June 2004.

Govindasamy, R., B. Schilling, K. Sullivan, C. Turvey, L. Brown and V. Puduri. "Returns to the Jersey Fresh Promotional Program - The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey," Food Policy Institute Report RR-0404-006, March 2004.

Hinson, R. and J. Boudreaux. Projected Costs for Selected Louisiana Vegetable Crops - 2005 Season. AEA No. 231, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, La. State Univ., Baton Rouge, 89 pp., 2005.

Lamb, Donna and Hsiang-tai Cheng, 2005. "Why Consumers Buy-and Don't Buy-Your Farm-direct Products." Bulletin #1160, University of Maine, Cooperative Extension.

Montri, D.N., K.M. Kelley and E.S. Sánchez. 2005. Direct marketing Pennsylvania grown edamame to professional chefs in metro-Philadelphia: Background. The Vegetable and Small Fruit Gazette 9:1. http://hortweb.cas.psu.edu/extension/vegcrops/vegetable_gazette/2005/jan2005.htm

Montri, D.N., K.M. Kelley and E.S. Sánchez. 2005. Direct marketing Pennsylvania grown edamame to professional chefs in metro-Philadelphia: The sensory evaluation. The Vegetable and Small Fruit Gazette 9:2. http://hortweb.cas.psu.edu/extension/vegcrops/vegetable_gazette/2005/feb2005.htm

Montri, D.N., K.M. Kelley and E.S. Sánchez. 2005. Direct marketing Pennsylvania grown edamame to professional chefs in metro-Philadelphia: Follow-up survey results. The Vegetable and Small Fruit Gazette 9:3. http://hortweb.cas.psu.edu/extension/vegcrops/vegetable_gazette/2005/mar2005.htm

Montri, D.N., K.M. Kelley and E.S. Sánchez. 2005. Direct marketing Pennsylvania grown edamame to professional chefs in metro-Philadelphia: Edamame as a recipe ingredient. The Vegetable and Small Fruit Gazette 9:4.
http://hortweb.cas.psu.edu/extension/vegcrops/vegetable_gazette/2005/apr2005.htm

Onyango, B, R. Govindasamy, W. Hallman, H. Lang and V. Puduri. "Consumer Acceptance of Genetically Modified Food in Korea: Factor and Cluster Analysis," Food Policy Institute Report WP1104-015, June 2004.

Onyango, B., R. Govindasamy and R. Nayga. "Measuring U.S. Consumer Preference for Genetically Modified Foods Using Choice Modeling Experiments: The Role of Price, Product Benefits and Technology," Food Policy Institute Report WP1104-017, June 2004.

Onyango, B., and R. Govindasamy. "South Korea Public Preferences for Genetically Modified Foods: A Random Parameter Model," Food Policy Institute Report, June 2004.

Picha, D. H. and R. A. Hinson. "Export Opportunity: More Louisiana Sweet Potatoes to the UK". Louisiana Agriculture, Vol. 48, No. 3, Summer 2005, pp 12-13.

Thilmany, D. and P. Watson. "The Increasing Role of Direct Marketing and Farmers Markets for Western US Producers." Western Economics Forum 3(December 2004).

Uva, W.L. 2005. "Premium Tree-Ripened Fruit - A Ripening Market Opportunity". Smart Marketing Newsletter Series. June 2005. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Uva, W.L. 2005. "Marketing Specialty Jams and Jellies to Gourmet Consumers" Smart Marketing Newsletter Series. July 2005. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Uva, W.L. 2005. "Marketing Specialty Fruit" Smart Marketing Newsletter Series. August 2005. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Outreach/Industry Publications

Cook, Roberta, "The U.S. Fresh Produce Industry: An Industry in Transition," UCD Postharvest Technology Short Course, Campus, June 24, 2005.

Cook, Roberta, "Consumer Issues in Quality and Safety," UCD Postharvest Technology Short Course, Campus, June 24, 2005.

Cook, Roberta, "Predictions on the Supply Chain of the Future," PMA's Retail Produce Solutions Conference, Moderator and Speaker, Monterey, California, June 4, 2005.

Cook, Roberta, "Trends in U.S. Fresh Produce Marketing: Towards a More Streamlined Supply Chain," Keynote Speaker, Houston Fresh Fruit and Vegetable Association, Houston, Texas, April 13, 2005.

Cook, Roberta, "NAFTA at 11: Impact on the California Fresh Produce Industry," Address to UC President Dynes' Agricultural Advisory Council, Berkeley, California, April 7, 2005.

Cook, Roberta, "The Changing Marketplace for California Crops: Focus on Fruits and Vegetables," California Agriculture Symposium, Sacramento, March 23, 2005.

Cook, Roberta, "Cooperatives: Serving Customers Year-Round," Agricultural Council Annual Meeting, Carmel, California, March 1, 2005.

Cook, Roberta, "Trends in U.S. Food and Fresh Produce Marketing: Implications for the Vegetable Seed Industry," Keynote Address, Roger's Vegetable Seed Conference, Las Vegas, Nevada, February 2, 2005.

Cook, Roberta, "Drivers Affecting the California Fresh Produce Industry," California Ag Leadership Program, Campus, January 14, 2005.

Thilmany, D. Book review of Agri-Food Globalization in Perspective: International Restructuring in the Processing Tomato Industry. In Agribusiness: An International Journal.

Thilmany, D. and Adrian Card "Market Fresh", Colorado Agricultural Experiment Station Annual Report. 2004.

Thilmany, D., "Farmers Markets in Colorado and the Western US", Southwest Marketing Network Newsletter. December 2004.

Thilmany, D., "Farmers Markets and Direct Marketing: Opportunities for Colorado Producers", ABM Update, Vol. 1, September 2004.

Thilmany, D. and K. Pepinsky "Direct Marketing Agricultural Producers to Restaurants: The Case of Colorado Crop to Cuisine", September 2004. 9 pp.

Thilmany, D. "Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider", February 2005. 8 pp.

Watson, P., D. Thilmany and S. Davies. "County Level Analysis of Net Farm Income: Crop Mix, Marketing Channels and Locational Factors." Paper presented in Organized Symposium, County Level Analysis of Farm Operator Household Financial Performance: Findings from the Census of Agriculture, organized by Ken Erickson for the 2005 WAEA Annual Meetings, San Francisco, CA.

Refereed Conference Proceedings

Bernard, John C., Gifford, Katie and Toensmeyer, Ulrich C. "Degree of Processing and Consumer Willingness to Pay for Non-Genetically Modified and Organic Foods", Food Distribution Research Society Annual Meeting, Morro Bay, CA, October 10-13, 2004.

Bruchhaus, M. and R. Hinson, R. "An Assessment of Consumer Preferences for Strawberry Products". Presented to the Southern Agricultural Economics Association, Little Rock, AR, February, 2005.

Carman, Hoy F. and Julian M. Alston. "Overview of California's Mandated Commodity Programs." Presented at The Economics of Commodity Promotion Programs: Lessons from California, NEC-63 Spring Conference, San Diego, CA, March 17-18, 2005.

Carman, Hoy F. "Producer Funded Health Research: Examples and Results for California Commodity Organizations." Paper presented at the 97th EAAE Seminar, The Economics & Policy of Diet and Health, University of Reading, April 21-22, 2005.

Cook, Roberta, "Making the Transition to Globalization: Fresh Produce Marketers, Including Cooperatives," Organized Symposium on Strategizing for Cooperatives of the Future, AAEA Annual Meeting, Providence, Rhode Island, July 25, 2005.

Cook, Roberta, "Structural Change Affects Fresh Produce Marketing," Global Agrifood Forum 2005, Mexico City, June 9, 2005.

Cook Roberta, "Worldwide Changes in Food Marketing Affect Fresh Fruits and Vegetables: Implications for Plasticulture," Keynote Address, American Society for Plasticulture, Plasticulture 2005, Charleston, South Carolina, March 6, 2005.

Fonsah, E.G. (2005) "TRACEABILITY, COUNTRY OF ORIGIN (COOL) AND ISO 9000". Proceedings of the 2005 Southeast Regional Vegetable Conference, Savannah International Trade & Convention Center, Savannah, Georgia, January 7-9, 2005, pp. 43-49.

Fonsah, E.G. (2005) "How to Determine Your Break Even Cost in Grape Production". Proceedings of the 2005 Southeast Regional Vegetable Conference, Savannah International Trade & Convention Center, Savannah, Georgia, January 7-9, 2005, pp. 12-15.

Govindasamy, R. "Consumer Demand for Environmentally Friendly Products - Agricultural Examples," Invited Lecture at Agriculture and Agri-Food Canada, Strategic Policy Division, Toronto, Canada, June 24, 2004.

Govindasamy, R. "Demand for Environmentally Friendly Products," Invited Lecture at Tamil nadu Agricultural University, Department of Agricultural Economics, India, July 21, 2004.

Govindasamy, R., C. Turvey and V. Puduri. "The Influence of Agro-terrorism on Consumers' Preference for Locally Grown Products: A Case Study from New Jersey," Food Distribution Research Society, Morro Bay, California, October 13, 2004.

Govindasamy, R. and V. Puduri. "Consumer Preferences towards Buying Integrated Pest Management Produce," Northeastern branch, American Society of Agronomy, Soil Science Society of America, Bordentown, New Jersey, June 11-14, 2004.

Govindasamy, R., B. Schilling, K. Sullivan, and C. Turvey. "Returns to State Agricultural Promotion: A Case Study of the Jersey Fresh Program," Northeastern Agricultural Economics Association Annual Meetings, Nova Scotia, Canada, June 20-23, 2004.

Govindasamy, R., B. Onyango, W. Hallman, H. Jang and V. Puduri. "Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis." Northeastern Agricultural Economics Association Annual Meetings, Nova Scotia, Canada, June 20-23, 2004.

Govindasamy, R. "Ethnic Produce Marketing in the Northeastern U.S.", National Research Initiative - Project Directors Meeting, Washington DC, November 1, 2005.

Hinson, R. and D. Reaves. "A Relationship between Food Safety Issues and Structure in the Production Sector: A Strawberry Example". Presented to the Southern Agricultural Economics Association, Little Rock, AR, February, 2005.

Hinson, R. and D. Reaves. "A Relationship between Food Safety Issues and Structure in the Production Sector: A Strawberry Example". Abstract: Proceedings of the Southern Agricultural Economics Association, Journal of Agricultural and Applied Economics, 37(2) p 516, 2005.

Hinson, R. and M. Bruchhaus. "Louisiana Strawberries: Consumer Preferences and Retailer Advertising". Journal of Food Distribution Research, Vol XXXVI, No. 1, 86-90, 2005.

Lamb, D, H. Cheng, et. al. 2005. "Consumer Survey Assessing Direct Marketing Opportunities for Farmers in Urban vs. Rural Communities." Proceedings, 90th Annual Meeting and Professional Improvement Conference, National Association of County Agricultural Agents. July 17-July 21, 2005. Buffalo, NY.

Li, Lan, Hoy F. Carman and Richard J. Sexton. "Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies." Paper presented at the American Agricultural Economics Association Annual Meeting, Providence, R.I., July 24-27, 2005.

Nemana, A., R. Govindasamy and V. Puduri. "Asian Ethnic Consumers Perceptions and Behavior towards Buying Produce from Ethnic Stores - A Study in Northeastern United States," Food Distribution Research Society, Washington DC, October 16-19, 2005.

Onyango. B., R. Nayga and R. Govindasamy. "U.S. Consumers willingness to Pay for Labeling Information on Genetically Modified Foods," American Agricultural Economics Association, Providence, Rhode Island, July 24-27, 2005.

Onyango. B., R. Govindasamy, and R. Nayga. "U.S. Public Awareness, Knowledge and Interest towards GM Foods: A Principal Component Factor Analysis," Food Distribution Research Society, Washington DC, October 16-19, 2005.

Onyango. B., and R. Govindasamy. "South Korea Public Preferences for Genetically Modified Foods: A Random Parameter Model," Food Distribution Research Society, Morro Bay, California, October 13, 2004.

Onyango. B., R. Govindasamy, and R. Nayga. "An Application of Choice Modeling To Measure U.S. Consumer Preferences for Genetically Modified Foods," American Agricultural Economics Association Annual Conference, Denver, Colorado, August 1-4, 2004.

Onyango, B, R. Govindasamy., W. Hallman, H. Jang and V. Puduri. "Consumer Acceptance of Genetically Modified Foods In Korea: Factor and Cluster Analysis," Northeastern Agricultural Economics Association Annual Meetings, Nova Scotia, Canada, June 20-23, 2004.

Smith, N.B., E. G. Fonsah, M. Best, A. Flanders and J. McKissick (2005) "Do Market Windows Provide Potential for Double-Cropping Vegetables with Peanuts in South Georgia?" Food Distribution Research Society (FDRS) 46th Annual Conference, Washington, DC, October 15-19, 2005.

Refereed Journals

Carman, Hoy and Karen Klonsky. September 2004. "Organic Almond, Kiwifruit and Winter Pear Handlers Views on Federal Marketing Order Programs." Renewable Agriculture and Food Systems. Vol. 19, No. 3, pp. 176-184.

Carman, Hoy. Jan/Feb/Mar 2005. "Eye on Economics: Dealing With Avocado Imports." Blueprints - The Produce Professionals' Quarterly Journal, pp. 72-75.

Cook, Roberta and Linda Calvin, "Eye on Economics: North American Greenhouse Tomatoes Emerge as a Major Market Force," Blue Prints, The Produce Professionals' Quarterly Journal, July/Aug/Sep 2005, pp. 73-79.

Cook, Roberta, "Supermarket Challenges and Opportunities for Producers and Shippers: US Experience," Australian Farm Policy Journal, Vol. 2:1, February Quarter 2005, pp. 46-52.

DeVuyst, C. S. 2005. "Demand Screening with Slotting Allowances and Failure Fees." Journal of Agricultural and Food Industrial Organization 3(2) article 5 (http://www.bepress.com/jafio/vol3/iss2/art5).

DeVuyst, C. S. and C. Wachenheim. 2005. "Genetically-Enhanced Sugarbeets: To Be or Not To Be." Review of Agricultural Economics 27 (1) pp. 105-116.

Govindasamy, R., M. DeCongelio and S. Bhuyan "An Evaluation of Consumer Willingness to Pay for Organic Produce in the Northeastern U.S." Journal of Food Products Marketing, 11 (2005): 3-20.

Hossain, F., R. Jain and R. Govindasamy. "Financial Structure, Production and Productivity: Evidence from the U.S. Food Manufacturing Industry," Agricultural Economics, 2005. (Accepted)

Onyango, B., R. Govindasamy, W. Hallman, H. Jang and V. S. Puduri. "Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis" Journal of Agribusiness, 2005. (Under Revision)

Onyango, B. and R. Govindasamy. "Consumer Willingness to Pay for GM Food Benefits: Pay-off or empty promise? Implications for the food industry" Choices, 2005. (Accepted).

Puduri, V., R. Govindasamy, J. Lang and B. Onyango. "I will not eat with a fox; I will not eat in a box: What determines acceptance of GM Food for American consumers' Choices," 2005. (Accepted).

Thilmany, D. "Direct Food Marketing to Restaurants through Existing Farmer's Market Alliances: The Case of Colorado Crop to Cuisine." Review of Agricultural Economics. 26(September 2004) 404-17.

Book Chapters

Carman, Hoy F. and Julian M. Alston. "California's Mandated Commodity Programs." Chapter 2 in Kaiser, H.M., J.M. Alston, J.M. Crespi, and R.J. Sexton. The Economics of Commodity Promotion Programs: Lessons from California. Peter Lang Publishing, Inc., New York , 2005, pp. 13-37.

Carman, Hoy and Kim Craft. "Evaluation of Avocado Promotion by the California Avocado Commission." Chapter 7 in Kaiser, H.M., J.M. Alston, J.M. Crespi, and R.J. Sexton. The Economics of Commodity Promotion Programs: Lessons from California. Peter Lang Publishing, Inc., New York , 2005, pp. 137-166.

Abstracts

Bernard, John C. Toensmeyer, Ulrich C., "Experimental Investigation of Interactions in Willingness to Pay for Certified Organic and Non-Genetically modified Foods." Journal of Food Distribution Research, 35 (2004): 107-108.

Brooker, J., D. Eastwood, C. Hall, E. Estes, T. Woods, J. Epperson, and F. Stegelin. 2005. State Department of Agriculture Participation in Fresh Produce Marketing in Georgia, Kentucky, North Carolina, and Tennessee. J. Food Distr. Res., 36(1):220.

Byrd, M, C. Escalante, E. G. Fonsah and M. Wetzstein (2005) "Impact on Farm Profitability and Yield Efficiency of Bell Pepper Production Under the Methyl Bromide Phase-out Program in Georgia". Journal of Food Distribution Research (In press).

Cheng, H. 2005. "Competitive Relationship among Potato Production Areas in Northeastern America". Proceedings. Journal of Food Distribution Research.
36(1):27-32.

Eastwood, D., C. Hall, J. Brooker, E. Estes, T. Woods, J. Epperson, and F. Stegelin. 2005. Produce Growers and Market Development: A Four-State Comparison. J. Food Distr. Res., 36(1):228.

Fonsah, E. G., G. Krewer, R. Wallace (2005) "Third Year Banana Cultivars Trial in South Georgia". Journal of Food Distribution Research (In press).

Fonsah, E.G, G. Krewer and M. Rieger (2005) "Second Year Banana Cultivars Trial in South Georgia". Journal of Food Distribution Research, Volume XXXVI, Number 1, March, pp. 48-54.

Govindasamy, R. "Predicting Consumer Willingness to Purchase Value Added Products at Direct Agricultural Markets," Journal of Food Distribution Research Society, 35(2004): p 109.

Govindasamy, R., B. Schilling, K. Sullivan, and C. Turvey. "Returns to State Agricultural Promotion: A Case Study of the Jersey Fresh Program," Agricultural and Resource Economic Review, 33(2004): p 299.

Govindasamy, R., B. Onyango, W. Hallman, H. Jang and V. Puduri. "Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis." Agricultural and Resource Economic Review, 33(2004): p 299.

Hall, C., D. Eastwood, J. Brooker, E. Estes, T. Woods, J. Epperson, and F. Stegelin. 2005. Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers: Results of the Tennessee Extension Service Survey. J. Food Distr. Res., 36(1):231.

Picha, D.H. and R.A. Hinson. 2004. Postharvest care and market analyses of sweetpotatoes exported to the U.K. HortScience, vol. 39(3):667.

Hinson, R. "The Role of 3rd Party Logistics (3PL) Providers in Produce" Journal of Food Distribution Research, 36(2) 12-19, 2005.

Hinson, R. "Responses to Industry Concentration by Small- and Medium-Sized Fruit and Vegetable Wholesalers" Journal of Food Distribution Research, 36(1) 243-248, 2005.

Kahn, Brian A., John.P. Damicone, and Raymond.Joe. Schatzer.,"Alternatives to Benomyl for Management of Cercospora Leaf Spot on Turnip Greens", HortScience 40(5):1324-1326, 2005.

Kelley, K.M. and E.S. Sánchez. 2005. Accessing and understanding consumer awareness of and potential demand for edamame (Glycine max [L.] Merrill). HortScience 40(5):1347-1353.

Krewer, G., E. G. Fonsah, G. Boyhan (2005) "A Third Year Study on the Effect of Trellis Type on Yield, Fruit Size and Economics of Blackberry Production in Georgia". Journal of Food Distribution Research (In press).

McPherson, P.D., J. E. Epperson, and F. E. Stegelin. 2005. Overcoming Barriers to the National Produce Market: The Georgia Case. J. Food Distr. Res., 36(1):110115.*

Montri, D.N., K.M. Kelley and E.S. Sánchez. 2005. Assessing consumer acceptance of edamame-based patties. HortScience 40(4):1139. (abstract)

Montri, D.N., K.M. Kelley and E.S. Sánchez. 2005. Investigating consumer demand for fresh market edamame in metro-Philadelphia supermarkets. HortScience 40(4):1064. (abstract)

Onyango, B, R. Govindasamy., W. Hallman, H. Jang and V. Puduri. "Consumer Acceptance of Genetically Modified Foods In Korea: Factor and Cluster Analysis," Agricultural and Resource Economic Review, 33(2004): p 298.

Uva, W.L. 2005. "Consumer Willingness to Pay and Marketing Opportunities for Quality Guaranteed Tree-Ripened Peaches in New York State". Journal of Food Distribution 36 (1): 177-184.

12/16/2006

Regional

Fonsah, E. G. (2006) "Fruits and Vegetable Situation and Outlook". Proceedings: 2006 Southern Region Agricultural Outlook Conference, (forthcoming).

Fonsah, E. G. (2006). "Sensitivity Profitability Analysis for Growing Rabbiteye Blueberries in Georgia". Presented at the 10th North American Blueberry Research and Extension Workers' Conference, University of Georgia, Tifton, Georgia, pp. 1-5 (.June 4-8)

Fonsah, E.G. (2006) "Historical Perspective and Market Trends for Watermelons in Georgia". Proceedings of the 2006 Southeast Regional Vegetable Conference, Savannah, Savannah International Trade & Convention Center, Savannah, Georgia, pp. 28-33 (January 5-8).

Fonsah, E.G. (2006) "A Comprehensive Market Analysis of the Georgia Vegetable Industry". Proceedings of the 2006 Southeast Regional Vegetable Conference, Savannah, Savannah International Trade & Convention Center , Savannah, Georgia, pp. 71-78 (January 5-8).

Thilmany, D.,"Colorado Crop to Cuisine: A Match Made at Market". CSU Vice President of Research Newsletter. Winter 2006.

State, Station or Agency:

Carman, Hoy F. "California Farmers Adapt Their Mandated Marketing Programs To The 21st Century." California Agriculture, (In press).

Fonsah, E.G. and J. E. Hudgins (2006). "Economic Analysis of Tomato Production and Marketing in Georgia". Department of Agricultural and Applied Economics, College of Agricultural and Environmental Sciences, University of Georgia (forthcoming).

Fonsah, E.G. (2006). "2006 Fruit and Vegetable Market Consideration". The Georgia Economic Issues Newsletter (Forthcoming).

Fonsah, E.G, C. Lacy, J. McKissick, D. Shurley, N. Smith and F. Stegelin. (2006) "2006 Economic Outlook for Georgias Food and Fiber Industry" The Georgia Economic Issues Newsletter, Vol. 22, Issues 1, Feb, pg 1-3.

Fonsah, E.G (2006) "Vegetable Economics: A Planning Guide for 2006". Department of Agriculture and Applied Economics, AGECON-06-111. University of Georgia Cooperative Extension Service, College of Agricultural and Environmental Sciences, Athens, GA. Also in: http://www.ces.uga.edu/Agriculture/agecon/market/PDF/Veg_Econ_Pub2006.pdf

Fonsah, E. G. (2006) "Performance of Georgia Vegetable Industry". Georgia Vegetable Extension-Research Report, Cooperative Research-Extension Report Ext. Bull. No. 5-2006. The University of Georgia, College of Agricultural & Environmental Sciences (in press). Also in: http://www.ces.uga.edu/Agriculture/agecon/market/PDF/perfGAVegInd.pdf

Fonsah, E. G. (2006) "An Overview of Georgia Vegetable Market". Georgia Vegetable Extension-Research Report, Cooperative Research-Extension Report Ext. Bull. No. 5-2006. The University of Georgia, College of Agricultural & Environmental Sciences (In press). Also in: http://www.ces.uga.edu/Agriculture/agecon/market/PDF/overviewGAVege.pdf

Fonsah, E. G. (2006) "Differentiating, Targeting and Developing New Vegetable Markets". Georgia Vegetable Extension-Research Report, Cooperative Research-Extension Report Ext. Bull. No. 5-2006. The University of Georgia, College of Agricultural & Environmental Sciences (In press). Also in: http://www.ces.uga.edu/Agriculture/agecon/market/PDF/newVegeMkts.pdf

Fonsah, E. G. (2006) "Price Analysis for Selected Georgia Vegetables". Georgia Vegetable Extension-Research Report, Cooperative Research-Extension Report Ext. Bull. No. 5-2006. The University of Georgia, College of Agricultural & Environmental Sciences (in press). Also in: http://www.ces.uga.edu/Agriculture/agecon/market/PDF/priceAnalysis.pdf

Hinson, R., J. Pyzner, F. Trappey and C. Johnson. "Projected Costs of Establishing and Operating a 10-Acre Mayhaw Orchard in Louisiana". A.E.A. No. 141, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, Baton Rouge, 32 pp, 2006.

Hinson, R., J. Boudreaux and A. Vaughn. "Projected Costs of Establishing and Operating a Citrus Grove". A.E.A. No. 140, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, Baton Rouge, 40 pp, 2006.

Kellie Raper, Cristobal Aguilar, and Suzanne Thornsbury (2006). "Regional Wholesale Price Relationships from a Michigan Perspective". Agricultural Economics Report 625, Department of Agricultural Economics, Michigan State University, 22 pp.

Li, Lan, Hoy F. Carman and Richard J. Sexton. Sept/Oct 2006. "Retailer Pricing Practices for Fresh Avocados." Agricultural and Resource Economics Update, University of California Giannini Foundation, Vol. 10, No. 1, pp. 5-8.

Lourdes Martinez and Suzanne Thornsbury (2006). "Michigan Tart Cherry Processors: Issues and Strategy," Agricultural Economics Report 627, Department of Agricultural Economics, Michigan State University, 24 pp.

Lourdes Martinez and Suzanne Thornsbury. "U.S. Fresh Produce Wholesale Sector Trade Practices: Initial Survey Results," Agricultural Economics Report 626, Department of Agricultural Economics, Michigan State University. In review.

Matt Ernst and Timothy Woods, "Price Trends for Selected Kentucky Vegetable Crops from Different Market Channels in 2004 and 2005", 2005 Fruit and Vegetable Crops Research Report pp. 11-13, University of Kentucky, December 2005.

Matt Ernst and Timothy Woods, "Establishment Costs for Sustainable Blueberry Production", 2005 Fruit and Vegetable Crops Research Report pp. 11-13, University of Kentucky, December 2005.

Picha, D. H. and R. A. Hinson. "Export Opportunity: More Louisiana Sweet Potatoes to the UK". Louisiana Agriculture, 48(3), 2005 pp 12-13.

Ramu Govindasamy, A. Nemana, V. Puduri, K. Pappas, B. Schilling, J. E. Simon, R. V. Vranken and L. Brown, "Demographics and the Marketing of Asian Ethnic Produce in the Mid-Atlantic States", New Jersey Agricultural Experiment Station, P-02903-1-06. May 2006.

Ramu Govindasamy, A. Kumaraswamy V. Puduri and B. Onyango, "Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis", New Jersey Agricultural Experiment Station, P-02903-1-06, June 2006.

Ranjan, Ram. "Technology Adoption Against Invasive Species." International Trade and Policy Center Working Paper WPTC 06-04, May 2006.

Thilmany, D., P. Watson and George Kress. "The Economic Impact of the Colorado Wine Industry."

Thilmany, D., J. Keeling-Bond and C. Bond. "Direct Marketing of Fresh Produce: Understanding Consumer Interest in Product and Process-Based Attributes." In review, Special issue of CHOICES by Regional Research Committee on Fruit and Vegetable Marketing.

Thilmany, D. and J. Wilson. "Understanding Colorado Wine Consumer Preferences for Local Wine".

Timothy Woods, Matt Ernst and Jim Mansfield, "2006 Kentucky Produce Planting and Marketing Intentions Survey and Outlook", University of Kentucky, Dept of Ag Economics Extension Numbered Series: 2006-02, April, 2006.

Timothy Woods, Matt Ernst, and Jeffrey Herrington, "2006 Kentucky Restaurant Produce Buyer Survey", University of Kentucky, Dept of Ag Economics Extension Numbered Series: 2006-01, April, 2006.

Timothy Woods and James Mansfield, "Strategies for Developing Agricultural Opportunities in the Greater Lexington Area", University of Kentucky, Dept of Ag Economics Extension Numbered Series, 2005-11, October, 2005

Tomokazu Nagai, Mollie Woods, and Suzanne Thornsbury. "Tariff Intervention in Trade of US and EU Cherry Products: A Guide to Information," Agricultural Economics Report, Department of Agricultural Economics, Michigan State University. In review.

Venkata Puduri, R. Govindasamy and B. Onyango, "Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis", New Jersey Agricultural Experiment Station, P-02903-1-06, June 2006.


Outreach/Industry Publications

ABMR 06-02. Wilson, J. and D. Thilmany. Colorado Wine Consumers: Tapping Interest in Local Wines. June 2006. 7 pp.

ABMR 06-01. Thilmany, D. The US Organic Industry: Important Trends and Emerging Issues for the USDA. April 2006. 9pp.

Carman, Hoy. "California Green Industry Adds $20 Billion to State's Economy." February 2006. California Nurseryscape, vol. 14, No.1, pp. 20-21.

EDR- 06-08. D. Thilmany, P. Watson, and G. Kress. The Economic Contribution of the Colorado Wine Industry May 2006. 10 pp.

Farm Management: Value-Added Marketing Program, Department of Agricultural Economics and Rural Sociology, Pennsylvania State University. Fact Sheets range in length of one to four pages and are intended to give vegetable and fruit growers a brief understanding of marketing and business management topics. Fact sheets are housed on the Farm Management web site, http://farmmanagement.aers.psu.edu/ValueAddedMrkt.htm, in pdf form.

Fonsah, E. G (2006). "Updated Enterprise Cost Analysis For Producing Pecans in
Georgia". Association Conference, Perry Georgia, May 04, 2006. THE PECAN GROWER: 38 (2):66-67 (September - November).

Fonsah, E.G. (2006). "Go Bananas: Is Banana at the Verge of Extinction?" Central African Business, pg 19, August 30.

Kotcon, J. and D. Thilmany. CSREES Organic Opportunities: Leadership Needs and Strategic Action Plan to Meet the Growing Demand in Organic Agriculture. White paper for the USDA-CSREES. March 2006.

Kelley, K.M. 2006. Using loyalty programs to attract consumers to value-added businesses.

Kelley, K.M. 2006. Marketing to professional chefs.

Kelley, K.M. 2006. Winery tasting room essentials.

Kelley, K.M. 2005. Community Supported Agriculture: Part I. Getting started.

Kelley, K.M. 2005. Community Supported Agriculture: Part II. Members and their roles.

Kress, G., P. Watson and D. Thilmany. The Colorado Wine Industry's Impact on Mesa County. Final report to the Mesa County . March 2006.

Lourdes Martinez and Suzanne Thornsbury (2006). The Evolving Role of Intermediaries in Fresh Produce Supply Chains, Blueprints, The Produce Professionals' Quarterly Journal. Apr/May/Jun, 68-70.

Thilmany, D., J. Wilson and P. Ritten. Market and Cooperative Crush Feasibility Analysis for Colorado Wines. Coorado Department of Agriculture Value-Added Feasability Report to Western Colorado Business Development Corporation and Debra Ray. June 2006.

Thilmany, D. Integrating Organics into CSREES and Broader USDA Programs: Organizational and Leadership Alternatives. White paper for the USDA-CSREES. Spring 2006.

Thilmany, D.., P. Watson and G. Kress. The Economic Contribution of Colorado's Wine Industry. Final report to the Colorado Wine Industry Development Board and Rocky Mountain Vintners and Viticulturalists Association. June 2006.
Timothy Woods, "2006 Regional Winegrape Price Survey", Wine East, pp.26-30, September-October, 2006.

Timothy Woods and Matt Ernst, "Kentucky Produce Marketing and Auction Price Trends", Fairview produce Auction Newsletter, 2005-2006.

Refereed Conference Proceedings

Bernard, John C., Katie Gifford and Toensmeyer, Ulrich C., Bacon, Richard "An Experimental Investigation of Willingness to Pay for Non-GM and Organic Foods", Selected paper prepared for presentation at the American Agricultural Economics Association Annual Meeting, Providence, Rhode Island, July 24-27, 2005. Paper Submission # 137120.

Byrd, M, C. Escalante, E. G. Fonsah and M. Wetzstein (2006). "Impact on Farm Profitability and Yield Efficiency of Bell Pepper Production under the Methyl Bromide Phase-out Program in Georgia". Journal of Food Distribution Research, 37(1): 48-50 (March).

Cheng, Hsiang-tai, Donna Lamb, Lili Dang, 2006. "Factor Analysis of Consumer Attitudes toward Farm Direct Markets". Proceedings. Journal of Food Distribution Research. 37(1).

Fonsah, E. G., G. Krewer, R. Wallace (2006) "Third Year Banana Cultivars Trial in South Georgia". Journal of Food Distribution Research, 37(1): 71-75 (March).

Hinson, R. and D. Picha. 2006. "A Niche Market for Sweet potatoes - Specialty Packs to the United Kingdom". Abstract: Proceedings of the Southern Agricultural Economics Association, Journal of Agricultural and Applied Economics, 38(2) p

Hinson, R, R. Sinoha and D. Reaves. 2006. "Industry Concentration Impacts on Business Strategies used by Small Produce Wholesalers". Abstract: Proceedings of the Southern Agricultural Economics Association, Journal of Agricultural and Applied Economics, 38(2) p 463.

Kelley, K.M. 2006. Population trends: Does this change your consumer outlook? 2006 Mid-Atlantic Fruit and Vegetable Convention, pgs. 50-51.

Krewer, G., E. G. Fonsah, G. Boyhan (2006) "A Third Year Study on the Effect of Trellis Type on Yield, Fruit Size and Economics of Blackberry Production in Georgia". Journal of Food Distribution Research, 37(1): 97-100 (March).

Ramu Govindasamy, A. Kumaraswamy V. Puduri and B. Onyango, "Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis", Northeastern Agricultural Economics Association Annual Meetings, Mystic, Connecticut, June 11-14, 2006.

Ramu Govindasamy, K. Pappas and V. Puduri, "Demand for Ethnic Produce in the Eastern U.S.: Results from Asian and Hispanic Survey", Food Distribution Research Society, OCT 14-18, 2006 Quebec City, Canada.

Ramu Govindasamy, V. Puduri, R. W.Van Vranken, W. Sciarappa , A. Ayeni, K.Pappas J.E. Simon , F. Mangan, M. Lamberts, and G. McAvoy, "Economic Development of Ethnic Crops for the East Coast: A Procedural Synopsis", Trends in New Crops and New Uses: Proceedings of the Fifth National Symposium New Crops and New Uses: Strength in Diversity, California, October, 2006.

R. Thompson Wright, Suzanne Thornsbury, and Lourdes Martinez (2006). "Technological Leapfrogging as a Source of Competitive Advantage" Journal of Agricultural and Applied Economics. 38(2):pp. to be determined.

Woods, Timothy and Fabien Tondell, "Supply Chain Management and the Changing Structure of U.S. Organic Produce Markets", selected paper, American Agricultural Economics Association annual meeting, Long Beach, CA, (7/06).

Wysocki, Allen F. "Quantifying Strategic Choice along the Vertical Coordination Continuum: Implications for Agri-Food Chain Performance." Proceedings of the Frontis Workshop on Quantifying the agri-food supply chain, Wageningen, The Netherlands, 22-24 October 2004, Published January, 2006.

Venkata Puduri, R. Govindasamy and B. Onyango, "Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis", Northeastern Agricultural Economics Association Annual Meetings, Mystic, Connecticut, June 11-14, 2006.

Refereed Journal

Byrd, M.M., C. L. Escalante, E.G. Fonsah, and M.E. Wetzstein (2006). "Financial Efficiency of Methyl Bromide Alternatives for Georgia Bell Pepper Industries." Journal of the American Society of Farm Managers and Rural Appraisers 69 (Forthcoming).

Carman, Hoy F. "Offsetting Price Impacts from Imports with Generic Advertising and Promotion Programs: The Hass Avocado Promotion and Research Order." Review of Agricultural Economics. In press.

Epperson, J.E. 2006. Characteristics of Successful Southeastern Agribusiness Exporters. J. Int. Food & Agribus. Mkting, 18(3/4):87-103.

Epperson, J.E., P.D. McPherson, and F.E. Stegelin. 2006. National Produce Market Barrier Penetration: The Georgia Case. HortScience., 41(3):671-673.

Govindasamy, R., C. Turvey and V. Puduri. "The Influence of Agro-terrorism on Consumers Preference for Locally Grown Products: A Case-Study from New Jersey" Applied Economic Letters, (Forthcoming, 2006).

Govindasamy, R. and S. Thornsbury. "Fresh Produce Marketing: Critical Trends and Issues" Choices, (Forthcoming, 2006).

Govindasamy, R., A. Nemana, V. Puduri and K. Pappas. "Ethnic Produce Marketing in the Mid-Atlantic States: Consumer Shopping Pattern and Willingness to Pay Analysis" Choices, (Forthcoming, 2006).

Fonsah, E.G, K. A. Harrison and P. Foster (2006) "Status of Irrigation Water Use on Pecans in Georgia: Lesson for Growers, Extension Specialists, Extension Agents, Professional Farm Managers and Appraisers". Journal of the American Society of Farm Managers and Rural Appraisers (Forthcoming).

Fonsah, E.G., C.A. Adamu and B.Okole (2006). "Field Evaluation of Three Micropropagated Cavendish Banana Cultivars Over A Six Crop Cycle In The Tropics". Fruits Pub.06/339/File 06.017 (Forthcoming).

Fonsah, E. G., G. Krewer, K. Harrison and D. Stanaland (2006). "Economic Returns Using Risk Rated Budget Analysis for Rabbiteye Blueberries in Georgia". HORTTECH-00643R (Forthcoming).

Hinson, R. "The Role of 3rd Party Logistics (3PL) Providers in Produce" Journal of Food Distribution Research, 36(2) 12-19, 2005.

John Brooker and Charles Hall, "A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers" Choices. (submitted and in review process)

Love, Leigh A., James A. Sterns, Thomas H. Spreen, and Allen F. Wysocki. "When Consumers Diet, Do Producers Suffer? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption." Journal of Food Distribution Research, Forthcoming.

Mabiso, Athur, James Sterns, Lisa House and Allen Wysocki. "Estimating Shoppers' Willingness-To-Pay for Country-Of-Origin Labels in Fresh Apples and Tomatoes: A Double-Hurdle Probit Analysis of U.S. Data Using Factor Scores." Journal of Agricultural and Applied Economics, Re-submitted for publication in 2006.

Montri, D.N., K.M. Kelley, and E.S. Sánchez. 2006. Direct marketing edamame (Glycine max [L.] Merrill) to professional chefs. Journal of Extension 44(1): http://www.joe.org/joe/2006february/rb4.shtml.

Montri, D.N., K.M. Kelley, and E.S. Sánchez. (Accepted). Consumer interest in fresh, In shell edamame and acceptance of edamame-based patties. HortScience.

Onyango, B., R. Nayga and R. Govindasamy. "U.S. Consumers' Willingness to Pay for Food Labeled Genetically Modified" Agricultural and Resource Economics Review, 35(2006): 1-10.

Onyango, B., R. Govindasamy, and W. Hallman. "U.S. Public Awareness and Knowledge of and Interest in Biotechnology: A Principal Component Factor Analysis" Journal of Food Distribution Research Society, 37(2006): 126-132.

Onyango, B., R. Govindasamy, W. Hallman, H. Jang and V. S. Puduri. "Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis" Journal of Agribusiness, 24(2006): 61-78.

Pray, C., R. Govindasamy, and A. Coutmanche. "The Importance of Intellectual Property Rights in the International Spread of Private Sector Agricultural Biotechnology" The ICFAI Journal of Agricultural Economics, 3(2006): 7-20.

Suzanne Thornsbury, Roger Hinson, Lourdes Martinez, and Dixie Watts Reaves. "Fresh Produce Intermediaries in Away-from-Home Food Markets." Choices. In review.


Other Refereed

Fonsah, E.G., G. Krewer, K. Harrison and M. Bruorton (2006). Economic Analysis of Producing Southern Highbush Blueberries in Soil in Georgia. University of Georgia Cooperative Extension. Bul-1303, March. Available on website: http://pubs.caes.uga.edu/caespubs/pubs/PDF/B1303.pdf

Fonsah, E.G. (2006). "Marketing" In: Commercial Pepper Production Handbook. The University of Georgia, College of Agricultural and Environmental Sciences, Bul: 1309, June, pp 47-50. Available on website: http://pubs.caes.uga.edu/caespubs/pubcd/B1309.htm#Marketing

Fonsah, E.G. (2006). "Production Cost" In: Commercial Pepper Production Handbook. The University of Georgia, College of Agricultural and Environmental Sciences, Bul: 1309, June, pp. 51-55. Available on website: http://pubs.caes.uga.edu/caespubs/pubcd/B1309.htm#Marketing

Fonsah, E.G. (2006). "Marketing" In: Commercial Tomatoes Production Handbook. The University of Georgia, College of Agricultural and Environmental Sciences, Bul: 1312, July, pp. 42-47. Available on website: http://pubs.caes.uga.edu/caespubs/pubs/PDF/B1312.pdf

Fonsah, E.G. (2006). "Production Cost" In: Commercial Tomato Production Handbook. The University of Georgia, College of Agricultural and Environmental Sciences, Bul: 1312, July, pp. 48-51. Available on website: http://pubs.caes.uga.edu/caespubs/pubs/PDF/B1312.pdf

Book Chapters

Alston, Julian M., Hoy F. Carman, James A. Chalfant, John M. Crespi, and Richard J. Sexton. "Evaluation of Prune Promotion by the California Prune Board." Chapter 6 in Kaiser, H.M., J.M. Alston, J.M. Crespi, and R.J. Sexton. The Economics of Commodity Promotion Programs: Lessons from California. Peter Lang Publishing, Inc., New York, 2005, pp. 109-136.

Carman, Hoy F. and Julian M. Alston. "California's Mandated Commodity Programs." Chapter 2 in Kaiser, H.M., J.M. Alston, J.M. Crespi, and R.J. Sexton. The Economics of Commodity Promotion Programs: Lessons from California. Peter Lang Publishing, Inc., New York, 2005, pp. 13-37.

Carman, Hoy and Kim Craft. "Evaluation of Avocado Promotion by the California Avocado Commission." Chapter 7 in Kaiser, H.M., J.M. Alston, J.M. Crespi, and R.J. Sexton. The Economics of Commodity Promotion Programs: Lessons from California. Peter Lang Publishing, Inc., New York, 2005, pp. 137-166.

01/07/2008

State, Station or Agency:

Boudreaux, J. and R. Hinson. 2007. "Commercial Vegetables Situation and Outlook" in 2007 Outlook For Louisiana's Agriculture". Louisiana State University AgCenter, Department of Agricultural Economics and Agribusiness Staff Paper SP 2007-03, March 2007, 52 pp.

Gordon, Ronald M., and John J. VanSickle. "Perception of Firms and Policy Makers of the Impact of CARICOM Policy Measures on The Business Environment of Selected CARICOM Countries." International Trade and Policy Center Monograph 07-01.

Govindasamy, R., R. VanVranken, W. Sciarappa, A. Ayeni, V. Puduri, K. Pappas, J. E. Simon, F. Mangan, M. Lamberts and G. McAvoy. "Survey Methods and Identification of Ethnic Crops in the +SA: A Procedural Synopsis," New Jersey Agricultural Experiment Station, P-02903-1-07, May 2007, 46 pp.

Hinson, R. and J. Boudreaux. Projected Costs for Selected Louisiana Vegetable Crops - 2007 Season. AEA No. 246, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, La. State Univ., Baton Rouge, 89 pp.

Sears, Amanda, Joe Masabni, Kenny Seebold, Ric Bessin, Timothy Woods, and Terry Jones, "Ornamental Gourd Production in Kentucky", University of Kentucky College of Agriculture Extension Publication ID-119, March, 2007.

Thornsbury, S. and M. Woods (2007). "Background Information on the Chinese Fruit Sector," Michigan State University Department of Agricultural Economics Staff Paper 2007-03.

Thornsbury, S., T. Nagai, M. Cooper, and M. Woods. "Finding and Using Trade Data- a Non-exhaustive Overview," Brown bag presentation, Department of Agricultural Economics, Michigan State University, East Lansing, MI January 30, 2007.

Timothy Woods and Larry Jones, "Economic Impact of Agriculture in Fayette County and the Immediate Area" University of Kentucky, Dept of Ag Economics Extension Numbered Series: 2006-04, August, 2006.

Timothy Woods, Matt Ernst and Jim Mansfield, "2006 Kentucky Produce Planting and Marketing Intentions Survey and Outlook", University of Kentucky, Dept of Ag Economics Extension Numbered Series: 2006-02, April, 2006.

Timothy Woods, Matt Ernst, and Jeffrey Herrington, "2006 Kentucky Restaurant Produce Buyer Survey", University of Kentucky, Dept of Ag Economics Extension Numbered Series: 2006-01, April, 2006.

Walters, Lurleen M., Robert D. Emerson, and Nobuyuki Iwai "Implications of Proposed Immigration Reform for the U.S. Farm Labor Market" International Trade and Policy Center, Policy Brief 07-01.

Wysocki, A. "Developing & Communicating a Business Plan for Your Agri-Tourism Operation." Extension presentation as part of an Agri-Tourism In-service training, Live Oak, FL, January 9, 2007.

Wysocki, A. "Cooperatives in the Sunshine State." Extension presentation to members of GROWMARK cooperative meeting, Marco Island, FL, January 23, 2007.

Wysocki, A. "Pricing for Profit." Extension presentation to small farmer as part of the Small Farms Extension program, Live Oak, FL, February 20, 2007.

Wysocki, A. "Connecting with Your Customers." Extension presentation to members of Florida Nurserymen's Growers Association meeting, Sun City, FL, April 2, 2007.

Wysocki, A. "Fruit and Vegetable Marketing." Extension presentation to the Small Farms Conference, Opapka, FL, May 16, 2007.

Wysocki, A. "Branding Your Product and Your Business." Extension presentation to small farmer as part of the Small Farms Extension program, Live Oak, FL, August 22, 2007.

Wysocki, A, and E. Knight. "Displays: The Good, The Bad, and The Ugly." Extension presentation to small farmer as part of the Small Farms Extension program, Live Oak, FL, September 5, 2007.

Wysocki, A, and E. Knight. "Cultivating and Keeping Loyal Customers." Extension presentation to small farmer as part of the Small Farms Extension program, Live Oak, FL, September 19, 2007.

Wysocki, A., and E. Knight. "Advertising Tools and Tips." Extension presentation to small farmer as part of the Small Farms Extension program, Live Oak, FL, October 17, 2007.

Outreach/Industry Publications

Fonsah, E.G., F. Funderburk and K. Taylor (2007). "Enterprise Cost Analysis for Middle Georgia Peach Production". Department of Agricultural and Applied Economics, College of Agricultural and Environmental Sciences, University of Georgia (forthcoming).

Fonsah, E. G. (2007). "2007 Georgia Vegetable, Fruit and Nut Situation and Outlook," In: Georgia ag 2007forecast. Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pp 31-33.

Fonsah, E.G. (2006). "Effect of the New Immigration Regulations On the Financial Conditions of the Fruits and Vegetables Industry," The Georgia Economic Issues Newsletter, 22 (3): 2-5.

Hollis, P. L. (2007). "Changes ahead for vegetable industry", Southeast Farm Press, based on summary of a study by E. G. Fonsah, April 2.

Rainey, R, D. Fields, J. Black, E. Fonsah, C. Hall, and R. Hinson. Regional Enterprise Budgets for Fruit and Vegetable Crops. A poster presented at National Risk Management Education Conference, Phoenix, AZ 4/17/07.

Schupska, S. (2007). "Organics could boost Georgia's blueberry industry", The Tifton Gazette, based on interview of G. Krewer, H. Scherm and E.G. Fonsah, February 20.

Thilmany, D., J. Keeling-Bond, and C.Bond. Buy Local, Buy Fresh? Exploring Local Fresh Produce Consumer Motivations and Interests, Department of Agricultural and Resource Economics, Colorado State University. ABMR 07-03 May 2007. 7 pp.

Thilmany D., "Effective Assisting Direct Marketing Procedures: What is the Role of Cooperative Extension and Government Outreach Professionals", Department of Agricultural and Resource Economics, Colorado State University,ABMR 07-02 March 2007, 4 pp.

Thilmany D., Going Greener: The Emerging Organic Sector in the Green Industry, Department of Agricultural and Resource Economics, Colorado State University, ABMR 07-01, January 2007. 6 pp.

Woods, M., S. Thornsbury, and T. Nagai (2007). "Eye on Economics: HS Codes and their Impact on Your Business" Blueprints, The Produce Professionals' Quarterly Journal. April, forthcoming.

Woods, Timothy "Preliminary Results of the 2006 Produce Planting and Marketing Intentions Survey", West Kentucky Vegetable Growers Newsletter, 1(1):4-6, July, 2007.

Woods, Timothy "2006 Regional Winegrape Price Survey", Wine East, pp.26-30, September-October, 2006.


Refereed Conference Proceedings

Andrews, E., G. Krewer, G. Fonsah, J. Jacobs, D. Stanaland, B. Mullinix and J. Clark. 2006, "Improved methods of replanting blueberries," p.87-89, In: D. Scott NeSmith (ed.), Proc. 10th N. A. Blueberry Research and Extension Workers' Conference, Tifton, Ga.

Baker, G., A. Wysocki, L. House, and J. Batista. "Industry-Academic Partnerships." Selected Paper presented at the Western Extension and Research Activities Committee on Agribusiness Annual Meeting, Las Vegas, NV, June 17-19, 2007.

Brown, B., and W. Kassen. "The Economics of Managing Invasive Species in the Caribbean Basin: Scope, Achievements and Challenges" T-STAR Workshop: Winning the War on Invasive Species, Miami, FL, November 7-9, 2007.

Cuda, J.P., L. S. Osborne, C. A. Jacoby and K. A. Langeland. "Establishment of the University of Florida Invasive Species Coordinating Council" T-STAR Workshop: Winning the War on Invasive Species, Miami, FL, November 7-9, 2007.

Dahl, C., A. Wysocki, L. House and T. Taylor. "The Commercial Viability of Pre-cooling Mature Green Tomatoes." Selected Paper presented at the Western Extension and Research Activities Committee on Agribusiness Annual Meeting, Las Vegas, NV, June 17-19, 2007.

Fonsah, E.G., C. Escalante, S. Culpepper, D. Langston, M. Bryd (2007), "Economics of Methyl Bromide Alternative in Pepper," Proceedings of the 2007 Southeast Regional Vegetable Conference, Savannah International Trade & Convention Center, Savannah, Georgia, Jan 4-7, Pp. 87-90.

Fonsah, E.G., (2007), "Future Trends in Southeast Vegetable Markets," Proceedings of the 2007 Southeast Regional Vegetable Conference, Savannah International Trade & Convention Center, Savannah, Georgia, Jan 4-7, Pp. 17-19.

Fonsah, E.G. (2007), "Economic Cost Returns for Rabbiteye Blueberry Production in Georgia," Proceedings of the 13th Biennial Southeast Blueberry Conference, Savannah International Trade & Convention Center, Savannah, Georgia, Jan 4-7, Pp. 77-82.

Gonzalez, M., S. Thornsbury, and D. Twede (2007). "Packaging as a Tool for Product Development: Communicating Value to Consumers," Journal of Food Distribution Research 38(1): 61-66.

Govindasamy, R. "The World Crops: Opportunities Created by Ethnically Diverse Communities and Threats to Successful Marketing of Ethnic Crops," National Research Initiative Project Directors Meeting, Washington DC, March 8-9, 2007.

Govindasamy, R., and V. Puduri. "Hispanic Consumers Perceptions towards Locally Grown Ethnic Produce: A study from the East-coast U.S.," Northeastern Agricultural Economics Association Annual Meetings, Rehoboth Beach, Delaware, June 10-13, 2007.

Govindasamy, R., and V. Puduri. "Hispanic Consumers Behavior and Perceptions towards Buying Genetically Modified Ethnic Produce: A Case Study From the United States." 11th International Conference of the International Consortium on Agricultural Biotechnology Research (ICABR), Ravello (Scala), Italy, July 26 - July 29, 2007 on Agricultural Biotechnologies: New Frontiers and Products - Economics, Policies and Science.

Govindasamy, R., V.S., Puduri, and Simon, J.E. "Hispanic Consumers Perceptions towards Organically Grown Ethnic Produce: A Logistic Analysis" Food Distribution Research Society, November 3-7, 2007 New Orleans, Louisiana

Keeling-Bond, J., D. Thilmany, K. Ryan and C. Bond. Where Do Consumers Shop for Fresh Produce and Why?. Proceedings of the WERA-72 Annual Meetings. Forthcoming Fall 2007.

Kelley, K.M. 2007. Promotional strategies for your horticultural business. 2007 Mid-Atlantic Fruit and Vegetable Convention, pgs. 55-56.

Romero Leon, K., J. Houston, and J.E. Epperson. 2006. Diversification in Low-Grade Coffee Growing Areas of Veracruz, Mexico: Market Possibilities. J. Food Distr. Res., 37(1):143-148.

Thilmany, D., J. Keeling-Bond, C.Bond, C. Stushnoff, Frank Stonaker, P. Kendall and Marisa Bunning. Eat Your Fruits and Veggies: Exploring Fresh Produce Market Choices. Proceedings of the 2006 Food Distribution Research Society meetings in Quebec-city, Quebec. Published Spring 2007.

Toensmeyer, Ulrich C., "Expanding Farm Fresh Direct Marketing Opportunities in the 21st Century" paper presented at FDRS Conference, New Orleans, November 3-7, 2007.

Woods, Timothy, "Path Dependence and Regional Marketing Systems" paper presented at the International Conference on Competitiveness and Stability in the Knowledge-Based Economy. Sponsored by University of Craiova, Romania, Nijmegen School of Management, The Netherlands, and University of Corsica, France, in Craiova, Romania, (10/06).

Woods, Timothy and Fabien Tondell, "Supply Chain Management and the Changing Structure of U.S. Organic Produce Markets", selected paper, American Agricultural Economics Association annual meeting, Long Beach, CA, (7/06).

Refereed Journal

Aslihan Spaulding and Timothy Woods, "An Analysis of the Relationship Between Supply-Chain Management Practices and New Product Development Time: A Case of the North American Confectionery Manufacturers", Journal of Food Distribution Research, Volume 37, Number 2, 2006.

Byrd, M.M., C. L. Escalante, E.G. Fonsah, and M.E. Wetzstein (2007). "Feasible Fumigant-Herbicide System Alternatives to Methyl Bromide for Bell Pepper Producers," Journal of Agribusiness 25 (1): 31-45.

Charles Hall, John Brooker, David Eastwood, James Epperson, Ed Estes, and Timothy Woods, "A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers", Choices, An AAEA publication, 21(4):259-264, 2006.

Cheng Hsiang-tai "Potato Production and Farm Price Responses in Northeastern America", "Journal of Food Products Marketing" (Forthcoming).

Fonsah, E. G., G. Krewer and R. Wallace (2007). "Banana Production: An Alternative Crop for Niche and Ethnic Market in Georgia," Journal of Food Distribution Research, 38 (3): (Forthcoming - November).

Fonsah, E.G. and J. Hudgins (2007), "Financial and Economic Analysis of Producing Commercial Tomatoes in the Southeast," Journal of the American Society of Farm Managers and Rural Appraisers 70 (1): 141-148.

Fonsah, E.G., C.A. Adamu, B. Okole, and B. Mullinex (2007). "Field Evaluation of Two Conventional and Three Micropropagated Cavendish Banana Cultivars Over A Six Crop Cycle In A Commercial Plantation in The Tropics," Journal on Fruit Crops in Temperate, Mediterranean, Subtropical and Tropical Regions, 62 (4): 205-212.

Fonsah, E. G., G. Krewer, K. Harrison and M. Bruorton (2007). "Risk Rated Economic Returns Analysis for Southern Highbush Blueberries in Soil in Georgia". Journal of American Society for Horticultural Science, HortTechnology 17:571-579.

Fonsah, E. G., G. Krewer, K. Harrison and D. Stanaland (2007). "Economic Returns Using Risk Rated Budget Analysis for Rabbiteye Blueberries in Georgia," Journal of American Society for Horticultural Science, HortTechnology (Accepted).

Govindasamy, R., A. Kumaraswamy, V. Puduri and B. Onyango. "An Analysis of Demographic Characteristics of Consumers Who Read Grocery Brochures Regularly and Those Who Are Willing to Switch Supermarkets to Buy Advertised Specials," Journal of Food Products Marketing, 13 (2007).

Govindasamy, R., and, K. Pappas and V. Puduri. "Demand for Ethnic Produce in the Eastern U.S.: Results from Asian and Hispanic Survey," Journal of Food Distribution Research 38(1): p 208, March 2007.

Govindasamy, R. and S. Thornsbury. "Fresh Produce Marketing: Critical Trends and Issues," Choices, 21(2006): 225-227.

Govindasamy, R., A. Nemana, V. Puduri and K. Pappas. "Ethnic Produce Marketing in the Mid-Atlantic States: Consumer Shopping Pattern and Willingness to Pay Analysis," Choices, 21(2006): 237-241.

Hall, C., J. Brooker, D. Eastwood, J. Epperson, E. Estes, and T. Woods. 2006. A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers. Choices, 21(4). http://www.choicesmagazine.org/2006-4/produce/2006-4-11.htm

Hinson, R., C. Motsenbocker, and J. Westra. "Management Challenges in a Maturing Industry: A Teaching Case Study of Melon Farming in Latin America". HortTechnology 17(2)262-268, 2007. Summary included in the journal's Spotlight section.

Keeling-Bond, J, D. Thilmany and C. Bond. "Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions." CHOICES. 21(4) Fall 2006. 1-6. Online at http://www.choicesmagazine.org/2006-4/

Krewer, G, E.G. Fonsah and R. Wallace (2007). "Evaluation of Commercial Banana Cultivars in South Georgia for Ornamental and Nursery Production," Journal of American Society for Horticultural Science, HortTechnology (Accepted).

Love, L. Ann, J. Sterns, T. Spreen, and A. Wysocki. "When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption" Journal of Food Distribution Research. 37, 3: 68-76.

Thornsbury, S., R.Hinson, L.Martinez, and D. W. Reaves. "Fresh Produce Intermediaries in Away-from-Home Food Markets." Choices, 21(4) pp 253-257, 2006 in pdf.

Zhang, F., C.L. Huang, B.H. Lin, and J.E. Epperson. 2008. Modeling Fresh Organic Produce Consumption with Scanner Data: A Generalized Double Hurdle Model Approach. Agribusiness: An International Journal, 24(forthcoming).

Book Chapters

Dutcher, J.D., E.G. Fonsah, and W. G. Hudson. (2006). Integrated Pest Management of Insect and Mite Pests in Pecan Orchards. IN: Recent Research Development in Entomology. Research Signpost. Vol. 5. pp 95-110, ISBN: 81-7736-246-1

Govindasamy, R. V. Purduri, R.W.Van Vranken W. Sciarappa, A. Ayeni, J.E. Simon, F. Mangan M. Lamberts, and K. Pappas. "A Market Driven Approach to Ethnic Crop Production for the US East Coast" In: Janick, J and Whipkey (eds), The 6th New Crops Symposium: Creating Markets for Economic Development of New Crops and New Uses: In: Janick, J. and Whipkey (eds), The 6th New Crops Symposium: Creating Markets for Economic Development of New Crops and New Uses,2007.

Park, C.H., P. Tannous, J.E. Simon, T. Kwon, W. Sciarappa, L.E. Craker, R. Van Vranken, W. Kline, P.J. Nitzche, H.R. Juliani and R. Govindasamy. "Korean Herbs and Greens: Chives and Perilla" New Fresh Produce for the Emerging Ethnic Markets. In: Janick, J and Whipkey (eds), The 6th New Crops Symposium: Creating Markets for Economic Development of New Crops and New Uses, 2007.

11/25/2008

State, Station or Agency:

Thilmany McFadden, D., J. Lloyd, C.A. Bond, and J. Keeling-Bond. "Demand for Local Foods: A Market Assessment of Potential Sales for Northern Colorado."

Thilmany, D., G. Schorre, and J. Keeling-Bond. Eat Your Fruits and Veggies More: Who Informs Consumers on Produce Choices and Nutrition.

Thornsbury, S. "Future Directions for Michigan's Peach Industry," Michigan Peach Sponsors Meeting, Benton Harbor MI, March 12, 2008.

Thornsbury, S. "China Produce Supply Chains: Evolution and Impacts on Michigan's Horticultural Industries," Northwest Michigan Orchard and Vineyard Show, Acme, MI January 16, 2008.

Thornsbury, S. and M. Woods. "China Produce Supply Chains: Evolution and Impacts on Michigan's Horticultural Industries," Michigan State Horticultural Society board meeting, Clarksville, MI January 10, 2008.

Woods, M. and S. Thornsbury. "China Impressions," Spring Horticulture Meeting, Hart, MI March 6, 2008.


Outreach/Industry Publications

Kelley, K.M. 2008. Implementing a customer loyalty program. 2008 Mid-Atlantic Fruit and Vegetable Convention, pgs. 54-55.

Kelley, K.M. 2008. Creating and hosting events at your agribusiness: Providing entertainment, helping families build memories, and increasing sales. Farm Management web site, http://farmmanagement.aers.psu.edu/ValueAddedMrkt.htm.

Kelley, K.M. 2008. Learning about your customer, developing consumer segments, choosing goods and services that appeal. Farm Management web site, http://farmmanagement.aers.psu.edu/ValueAddedMrkt.htm.

Lloyd, J. and D. Thilmany. Enterprise Budgeting for Small Farms: A Market Basket Approach. Colorado State University PFMR- 08-01. July 2008. 14 pp.

Thilmany, D. "The Multi-Faceted Organic Consumer: Motivations and Perceptions" Invited Presentation to the CSU Lillian Fountain Smith Conference. June 2008.

Thilmany, D. "Resources to Support Local Food Systems Buy Local Programs." Invited Speaker to the Southwest Marketing Network Conference, Santa Fe, NM. May 2008.

Thornsbury, S., L. Gao, and M. Woods (2008). "China Produce Supply Chains: Their Evolution and Impacts on Michigan's Horticultural Industries," Final Project Report for Cherry Marketing Institute, Inc. and the Michigan State Horticultural Society. February, 67 pp.

Thornsbury, S., L. Gao, and M. Woods (2008). "China Produce Supply Chains: Their Evolution and Impacts on Michigan's Horticultural Industries," Executive Summary. February, 2 pp.

Woods, M. and S. Thornsbury (2008). "Cherries in China," MSU-CIBER Newsletter (electronic), Michigan State University, February.

Thornsbury, S. (2008). "Cherry Industry in China," The Bridge, Newsletter of the Office of China Programs, Michigan State University, January.


Refereed Conference Proceedings

Abarca Orozco, S.L., and J.E. Epperson. 2008. The Economic Potential of the Lime Oil Industry in Mexico. J. Food Distr. Res., 39(1):1-4.

Gao, L. and S. Thornsbury (2008). "Increasing Food Safety Protection: Fresh Apple Markets in China," Journal of Food Distribution Research, 39(1): 72-77.

German, C. L., Toensmeyer, U.C., Hopkins, T., VanVranken, R., and Smith, L. "Expanding Farm-Fresh Direct-Marketing Opportunities in the 21st Century." Journal of Food Distribution Research, Volume XXXIX, No. 1, March 2008. p 145.

Govindasamy, R., and V. Puduri. "Puerto Rican Consumers' Attitude towards Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis", Food Distribution Research Society, October 11-15, 2008 Columbus, Ohio.

Govindasamy, R., V. Puduri, and J.E.Simon. "Asian Indian Willingness to Pay More for Ethnic Produce: A study in East-coast Region of United States", Canadian Agricultural Economics Society and Northeast Agricultural and Resource Economics Joint Conference, June 30 - July 1, 2008 Quebec City, Canada.

Puduri, V.S, and R. Govindasamy. "Asian Consumers' Willingness to Buy Locally Grown Ethnic Produce: A Study from East-coast United States", Canadian Agricultural Economics Society and Northeast Agricultural and Resource Economics Joint Conference, June 30 - July 1, 2008 Quebec City, Canada.

Govindasamy, R., and V. Puduri. "Modeling Chinese Consumers Willing to Pay Premium for Ethnic Produce in the United States: A Logistic Analysis", the joint meeting of the ISHS Economics and Management Commission and the Education, Research, Training and Consultancy Commission, which will be held in Chiang Mai, Thailand, from December 7-11, 2008.

Govindasamy, R., and V. Puduri. "Puerto Rican Consumers' Attitude towards Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis", Food Distribution Research Society, October 11-15, 2008 Columbus, Ohio.

Govindasamy, R., and V. Puduri. "Asian Indian Willingness to Pay a Premium for Ethnic Produce: A Study in the Eastern Coastal United States", the First Annual Conference of the Indian Society of Agri-Business Management on Emerging Trends in Agri-Business Management", 25-27 , September 2008 , Bangalore (in Collaboration with Center for Public Policy, IIM Bangalore and Center for Management in Agriculture, IIM, Ahmedabad).

Lloyd, J., D. Thilmany, C. Bond and J. Keeling Bond. "Demand for Local Foods: A Market Assessment of Potential Sales for Northern Colorado." Selected Paper for the 2008 Western Agricultural Economics Association meetings. Big Sky, MT. June 2008.

Thilmany, D., C. Bond and J. Bond. "Locavores and Fresh Produce Markets: Motivations, Shopping Behavior and Potential for Growth." Invited paper for Principal Paper Session: The Growing Market for Local Foods. July 2008. Orlando FL. (with C. Bond and J. Keeling-Bond)

Thilmany McFadden, D., J. Lloyd, C.A. Bond, and J. Keeling-Bond. "Demand for Local Foods: A Market Assessment of Potential Sales for Northern Colorado." Selected paper for the 2008 Food Distribution Research Society Meetings. Columbus OH. October 2008.

Refereed Journal

Bond, C., D. Thilmany and J. Keeling-Bond. "What to Choose? The Value of Label Claims to Produce Consumers." Journal of Agricultural and Resource Economics. December 2008.

Bond, C., D. Thilmany and J. Keeling-Bond. Understanding Consumer Interest in Product and Process-Based Attributes for Fresh Produce. Spring 2008. Agribusiness: An International Journal. 24(2): 231-252.

Curry Raper, K. S. Thornsbury, and C. Aquilar (2008). "Regional Wholesale Price Relationships in the Presence of Counter-Seasonal Imports." Journal of Agricultural and Applied Economics. Forthcoming.

Govindasamy, R., and V. Puduri. "Consumer Preferences in United States for Integrated Pest Management Produce," ICFAI University Journal of Agricultural Economics, July 2008.

Govindasamy, R., Calum G. Turvey and V. Puduri. "The Influence of Agro-terrorism on consumers' preference for locally grown products: a case-study from New Jersey", Applied Economic Letters, Dec 21, 2007.

Keeling-Bond, J, D. Thilmany and C. Bond . "What Influences Consumer Choice of Fresh Produce Purchase Location?" Journal of Agricultural and Applied Economics. Forthcoming, April 2009.

Puduri, V.S., Govindasamy, R., and B. Onyango. "Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis" Applied Economic Letters, Dec 14, 2007.

Thilmany, D., C. Bond, and J. Bond. "Going Local: Exploring Consumer Behavior and Motivations for Direct Food Purchases." American Journal of Agricultural Economics., December 2008.

Zhang, F., C.L. Huang, B.H. Lin, and J.E. Epperson. 2008. Modeling Fresh Organic Produce Consumption with Scanner Data: A Generalized Double Hurdle Model Approach. Agribus. Int. J., 24, forthcoming.


Book Chapters

Thilmany, D. and J. Sooby. The Organic Foods Industry in Rural America. Chapter for Encyclopedia of Rural America, 2nd edition. Grey House Publishing, July 2008.

Thilmany, D. and P. Watson. Revitalizing Rural Communities: Agricultural Producers' Emerging Role in Public and Private Innovation. Perspectives on 21st Century Agriculture: A Tribute to Walter J. Armbruster, Farm Foundation, Oak Brook, IL, 2007 (published January 2008).

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