03/27/2026

See attachment for S1087 Annual Report, which includes Publications.

07/31/2026

Refereed Journal Articles

Abbey, M., A. G. Smith, C. Yue, C. Marson, Y. Lai, and C. Stowers. 2025. Measuring specialty crop grower willingness to pay for genetic modification and genetic editing. Agribusiness, An International Journal 41 (3): 615-632.

Baik, Yeongseon, Liqing Li, Charles R. Hall, and Macy Fetchel. “An Update of the Literature Supporting the Economic Benefits of Plants: Part 3--The Downside of Increased Housing Prices.” Journal of Environmental Horticulture 43, no. 1 (2025): 1--10.

Barnes, M. R., J. Friell, B. C. Runck, D. J. Soldat, E. Watkins, and C. Yue. 2025. Cultivating connections: Framing turfgrass as a thriving social–ecological–technological system. Crop Science 65 (1): e21387.

Berenson, N., Solliday, A., Tregeagle, D., and M. Knuth. 2025. Predicting sustainability practice adoption in North Carolina’s ornamental horticulture industry. Choices, Special Issue Sustainable Specialty Crop Production. Choices, 40(4), 1-6.

Campbell, J. and B. Campbell. 2025. Cut Flower Purchasing and Market Segments within the US Flower Industry. HortTechnology, 35(3), 286-296. https://doi.org/10.21273/HORTTECH05584-24

Campbell, J. H., S. Dorn, N. Bumgarner, A. Rihn, and H. Kirk-Ballard. 2025. A Conjoint Analysis Framework for Evaluating Floral Marketing and Consumer Preferences in the United States. HortScience, 60(9), 1409–1414. https://doi.org/10.21273/HORTSCI18316-24

Cui, M., C. Yue and E. Watkins. 2025. Which Pricing Tools Are Effective to Promote Resource Conservation Behavior? Implications from Residential Water Consumption. Journal of Agricultural and Resource Economics 50(1): 146–161.

Eylands, N.J., C. Yue, Y. Wang, N.S. Kaczmar, P.E. Andrade, P. J. Savi, C. Nansen, G. A. Annor, B.A.M. Carciofi, and N. S. Mattson, 2025. Greenhouse and Nursery Producers Have Optimistic Outlook Toward Adoption of Plasma-activated Water in Young Plant Production. HortTechnology, 35(5), pp.710-718.

Fulcher, A., A. Rihn, L. Warner, M. Velandia, A. LeBude, S. Schexnayder. 2026. Automated Irrigation: Exploring the Paradox of Plateauing Adoption Levels and High Perceived Benefits Amid a Labor Shortage in US Nurseries. HortTechnology, 36(2): 231-239. DOI: 10.21273/HORTTECH05748-25.

Hall, Charles R., Chuanxue Hong, Margery L. Daughtrey, and Douglas G. Luster. “Economic, Environmental, and Societal Impacts of the Boxwood Blight Insight Group Research.” PhytoFrontiers, no. ja (2025).

Knuth, M., Cotting, G., and C. Hall. (Accepted 2026). Environmental benefits of plants: carbon sequestration in environments. J. Environ. Hort.

Knuth, M., Cotting, G., and C. Hall. (Accepted 2026). Environmental benefits of plants: soil health and remediation. J. Environ. Hort.

Knuth, M., Cotting, G., and C. Hall. (Accepted 2026). Environmental benefits of plants: air quality and noise pollution. J. Environ. Hort.

Knuth, M., D. Tregeagle, A. Rihn, B. Behe, M. Palma, and B. Peterson. 2025. The influence of water conservation practices on US nurseries' decision to sell native plants. HortScience, 60(8):1359-1365. https://doi.org/10.21273/HORTSCI18472-25

Knuth, M., Hall, C., Khachatryan, H., Hodges, A., and D. Tregeagle. (Accepted 2026). Economic contributions of the green industry in the United States in 2023. J. Environ. Hort.

Knuth, M., Thresfall, R., Worthington, M., Yang, W., Perkins-Veazie, P., Fleming, A., and M. Hoffmann. 2025. U.S. consumer’s willingness to pay for fresh-market grape attributes. HortSci. 60(11), 2138–2145. https://doi.org/10.21273/HORTSCI18810-25

Knuth, M., Wei, X., Zhang, X., & Khachatryan, H. 2025. Exploring Drivers and Barriers to Florida Homeowners’ Intentions to Adopt Florida-Friendly Landscaping. HortScience, 60(10), 1833–1835. https://doi.org/10.21273/HORTSCI18802-25

Lebude, A.V., A. Fulcher, J. Altland, M. Velandia, Z. Turner, A. Rihn, L. Warner, D. Hu, N. Bumgarner, C. Marble, and J. Schreckhise. Current Labor Challenges and Opportunities in Nursery Crops Production. HortTechnology, 36(2): 240-244. DOI: 10.21273/HORTTECH05753-25.

Maddock, Jay E., Emma C. Lewis, Deyaun L. Villarreal, Uribe Macmillan, Kathryn M. Janda Thomte, Gang Han, Charles R. Hall, et al. “Protocol for a Naturalistic Study of Residents Living in an Agriculturally-Integrated (Agrihood) Neighborhood.” Frontiers in Public Health Volume 13-2025 (2025).

Marbach, Cassie, Charlie Hall, and Andreea Botezatu. “Unravelling the Influence of Cluster Thinning on Wine Quality: A Narrative Systematic Review.” OENO One 59, no. 1 (2025).

Mayorga-Gomez, A. M.*, Campbell, J. H., and Campbell, B. L. 2025. Consumer Preferences for Cut Roses and the Effect of the Introduction of a New Cultivar on the US Market. HortScience, 60(1), 126-132. https://doi.org/10.21273/HORTSCI18196-24

Mckinley, William J., Charles R. Hall, and Others. “Evaluating the Practicality of the Educational and Occupational Frameworks for Floral Designer Education and Training in the Floristry Industry.” Technology in Horticulture 5, no. 1 (2025).

Miller, C.T., A. Pace, C. Hishaw, K.A. Williams, C.R. Boyer, and D. Staats. 2025. Exploring performance of Achimenes in landscape trials in the Intermountain West and Great Plains. Proceedings of the Intl. Soc. Hort. Sci. Acta Hort. 1435, 311-318. https://doi.org/10.17660/ActaHortic.2025.1435.41; KAES #25-001-A.

Ramsey, Maria, Beauchamp, Rieley, Holt, Jessica, and Campbell, Julie. 2025. Capturing sustainability: Exploring the 17 UN Sustainable Development Goals through photovoice during a short-term study abroad. Journal of International Agricultural and Extension Education. Accepted

Rihn A, NR Bhusal, Torres AP, S Barton, and BK Behe. In Press. Consumer Preferences for Wildlife-Friendly Native Plants in the United States. Journal of Environmental Horticulture.

Rihn, A.L., A. Fulcher, L. Warner, and A. LeBude. 2026. US Nursery Producers’ Perceived Benefits of Adopting Select Automation and Mechanization Technologies HortTechnology, 36(2): 219-230. DOI: 10.21273/HORTTECH05740-25

Rihn, A.L., A. Torres, S. Barton, B. Behe. 2025. Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs with Varying Aesthetic Characteristics. Agribusiness: An International Journal. http://doi.org/10.1002/agr.70030

Rihn, A.L., M. Knuth, P. Huddleston, and B. Behe. 2026. Who Stops to Smell the Roses? Assessing the Relationship Between Fragrance, Touch, and Floral Purchases. HortTechnology, 36(2): 333-340. https://doi.org/10.21273/horttech05815-25

Roh, Taehyun, Laura Ashley Verzwyvelt, Anisha Aggarwal, Raj Satkunasivam, Nishat Tasnim Hasan, Nusrat Fahmida, and Charles Hall. “Indoor Hydroponic Vegetable Gardening to Improve Mental Health and Quality of Life in Cancer Patients: A Pilot Study.” Frontiers in Public Health 13 (2025): 1670698.

Simon, J., Y. Wang, C. Yue, and B. Miller. 2025. The Impact of Information and Treatment of Jumping Worms on Consumer Willingness to Buy Potted Plants. HortScience 60(9): 1486-1493.

Stanton, A.C., S.J. Keeley, C.R. Boyer, J.C. Domenghini, A.J. Patton, M.R. Chavarria, T.Q. Carr, W.J. Hutchens, K.W. Frank, M. Xiang, A.J. Folck, D.J. Soldat, P.L. Koch, A.W. Thoms, A.J. Koski, M.R. Barnes, J.M. Trappe, and R.C. Braun. 2025. Horticulture industry awareness and use of lawn and landscape Cooperative Extension education resources. Natural Sciences Education 54(2): e70028. https://doi.org/10.1002/nse2.70028

Stanton, A.C., S.J. Keeley, C.R. Boyer, J.C. Domenghini, and R.C. Braun. 2025. Homeowner lawn and landscape practices and use of Cooperative Extension resources. Natural Sciences Education 54(2): e70029. https://doi.org/10.1002/nse2.70029

Torres AP, A Rihn, S Barton, and BK Behe. Accepted. Beyond the Green Thumb: Native Plant Market Segmentation across the Northeast and Southern Regions. HortScience.

Williams, H., A. Rihn, K. DeLong, R. Chen. 2026. Effectiveness of Different Promotion Treatments on Consumers’ Willingness-to-pay for Products with State Promotional Program Logos Using Eye-tracking Technologies. Agribusiness An International Journal. DOI: 10.1002/agr.70109

Woods, V., Schmid, L., Chen, H., and Knuth, M. (2025). Backyard Biophilia: A survey instrument to measure an attraction to biodiversity in the home garden. HortScience, 60 (9), 1478-1485. 10.21273/HORTSCI18638-25

Wu, X. (Jade), Knuth, M., Hall, C. R., & Palma, M. A. 2026. Consumer Preference and Willingness to Pay for Flower Forms in Floral Design. HortScience, 61(1), 111-117. https://doi.org/10.21273/HORTSCI19116-25

Yue, C., U. Parasuram, E. Watkins, D. Soldat, P. Koch, K. Frank, and M. DaCosta. 2025. The Economic Cost of Winter Injuries on Golf Courses in North America. HortScience 60 (8): 1389-1397.

Zavala JP, Torres AP, and L Sandoval. 2026. HortCalculator: A Web-Based Financial Decision-Support Tool for Midwestern Spinach Production in High Tunnels. HortTechnology 36(4):588–602.

Refereed Journal Articles Submitted, Not Yet Accepted

Woods, V., Knuth, M., and B. Hare. (Submitted 2026). Children’s backyard biophilia response. Bioeconomics.

Extension and Trade Articles

Finneseth C, Hall CE. 2026. Economic Impacts of the Kentucky Green Industry, 2023 (HO-128) University of Kentucky, Lexington, KY.

Finneseth C. 2026. A Current Snapshot of Nursery, Greenhouse, Floriculture, and Sod Operations in Kentucky. 2024-2025 Specialty Crops Research Report, PR-869, University of Kentucky Martin-Gatton College of Agriculture, Food and Environment, Lexington, KY.

Finneseth C. 2026. Evaluation of Herbaceous Native Perennial Plants for Commercial Cut Flower Potential. 2024-2025 Specialty Crops Research Report, PR-869, University of Kentucky Martin-Gatton College of Agriculture, Food and Environment, Lexington, KY.

James M. DelPrince, Anthony Bowden, Julie H. Campbell, Kathryn Fontenot, and Heather Kirk Ballard. So, You Want to Grow and Sell Flowers? 2025. Mississippi State Extension. Publication 4073 (POD-02-25)

Kessler, L.M., D.J. Bruce, T.A. Kuhn, S. Neller, E. Taylor, A.S. Norwood, A. Muhammad, A.P. Griffith, C. Martinez, R.J. Menard, A.L. Rihn, A. Smith, S. Upendram, T.E. Yu, E. Hatfield, K. Rasmussen. 2026. An Economic Report to the Govenor of the State of Tennessee.

Knuth, Melinda, Daniel Tregeagle, and Rajan Parajuli. North Carolina Green Industry Impact Report 2023–2024. Submitted to North Carolina Joint Legislative Oversight Committee on Agriculture and Natural Resources, Jan 17, 2025.

Mains M, Finneseth C, Gauthier N. 2026. Workforce Development for Kentucky’s Green Industry. University of Kentucky, Lexington, KY.

Ortez MC and AP Torres. Accepted. Purdue HortCalculator: A Financial Tool for Cut Flower Growers. Purdue Cooperative Extension Publication.

Rihn, A., N.R. Bhusal, K. Addesso, B. Campbell. 2026. Grower Responses to Flatheaded Borers and Control Methods. UT Dept. of Agricultural and Resource Economics Report, W1386. https://utia.tennessee.edu/publications/wp-content/uploads/sites/269/2026/05/W1386.pdf

Rihn, A., P. Bajgain, A. Torres, B. Behe, S. Barton. 2026. Beauty Is in the Eye of the Beholder – U.S. Consumers’ Perceptions of Native Plants. UT Dept. of Agricultural and Resource Economics Report, W1393. https://utia.tennessee.edu/publications/wp-content/uploads/sites/269/2026/05/W1393.pdf

Rihn, A.L., P. Bajgain. 2026. U.S. Native Plant Spending and Customer Segments: A Southern Perspective. Southern Ag Today, 6(6.5): February 2026. https://southernagtoday.org/2026/02/06/u-s-native-plant-spending-and-customer-segments-a-southern-perspective/

Straw, C. and C. Yue. 2026. Cost Analysis for Natural Grass and Synthetic Turf Fields. 62nd Annual Western Canada Turfgrass Association Conference and Trade Show.

Torres AP, F Machado, JP Zavala, JMR Marques, JM Munoz, MC Ortez, and L Sandoval. 2026. Purdue HortCalculator: A Financial Tool for Specialty Crop Growers. Purdue Cooperative Extension Publication HO-344-W.

Yue, C. and E. Watkins. 2025. What are the Economic Costs of Winter Injuries on Golf Courses in North America? WinterTurf Blog Post.

Yue, C., E. Watkins, and P. Koch. 2026. What Does Winter Injury Cost Your Golf Course? US Golf Course Association Green Section Magazine.

Abstracts and Presentations to Scientific Peers

Bajgain, P., A. Rihn, T. Ruth, N. Bumgarner. 2026. Pro-science Attitudes, Automation, and Consumer Valuation of Worker Well-Being in the US Nursery Industry. Southern Agriculture Extension Association (SAEA) Conference, Lexington, KY, Feb. 1-3, 2026. (poster)

Bhusal, N.R., A. Rihn, A. Torres, S. Barton, B. Behe. 2025. Willingness-to-pay for native plants: Regional variation in public preferences for wildlife-friendly landscapes. ASHS Conference, New Orleans LA, July 28-31, 2025.

Bumgarner, N., A. Rihn, C. Scott, R. Painter, E. Bell. 2026. Connecting Consumer Preferences with Local Cut Flower Production in Tennessee. American Society of Horticultural Sciences (ASHS) Annual Conference, August 4-7, 2026, Dallas, TX.

Bumgarner, N., A. Rihn, T. Ruth. 2025. Consumers and the green industry: What do they really know about the realities of plant production? ASHS Conference, New Orleans LA, July 28-31, 2025.

Fulcher, A., A.L. Rihn, M. Velandia, L.A. Warner, A.V. LeBude, J.E. Altland, S. Schexnayder, and J.S. Owen. 2026. Exploring conflicting use levels and perceived benefits of automated irrigation by US nursery operators. ISHS International Symposium on Irrigation of Horticultural Crops. International Society for Horticultural Science. Symposium on Irrigating Horticultural Crops, Tatura, Australia, page 46.

Hall Jr, Charles R. “An Update of the Economic and Consumer Behavior Research Conducted at Texas A&M University.” Presented at the Floriculture Research Alliance Research Conference, Vancouver, Canada, 2025.

Knuth, M. 2025. Exploring artificial intelligence literacy among two-year horticulture students. American Society for Horticultural Science Annual Conference, New Orleans, LA.

Knuth, M. 2025. Exploring artificial intelligence literacy among two-year horticulture students. North American College and Teachers of Agriculture Annual Conference, Edmonton, Canada.

Knuth, M. 2025. Exploring artificial intelligence literacy among two-year horticulture students. Conference on Faculty Excellence, North Carolina State University, Raleigh, NC.

Knuth, M. 2025. Uncovering the gaps: conducting effective teaching needs assessments. Department of Horticultural Sciences Seminar Series Spring 2025, North Carolina State University, Raleigh, NC.

Knuth, M.J., A.L. Rihn, P. Huddleston, B. Behe. 2026. It’s Not Them, It’s the Product: Bottom-Up Factors Influence Haters’ Likelihood to Buy. IHC2026: II International Symposium on Innovations in Ornamentals: From Breeding to Market. Kyoto, Japan, August 23-28, 2026.

Knuth, M.J., P.T. Huddleston, A.L. Rihn, B.K. Behe. 2025. It's not them, it's the product: Bottom-up factors influence haters likelihood to buy. 31st Recent advances in Retailing and Consumer Science Conference, Zagreb, Croatia, July 7-10, 2025.

Langston, A., Solliday, A., and M. Knuth. 2025. Understanding barriers to sustainable practices of florists in the U.S. American Society for Horticultural Science Annual Conference, New Orleans, LA.

Lin, E., Knuth, M., and D. Tregeagle. 2025. Exploring marketing strategy of green industry firms. American Society for Horticultural Science Annual Conference, New Orleans, LA.

McKim, K., A. Fulcher, A.L. Rihn, M. Velandia, L.A. Warner, A.V. LeBude, J.E. Altland, S. Schexnayder, & J.S. Owen. 2026. Positive Perception and Low Costs, Yet Low Adoption: Exploring Nursery Use of Automated Irrigation. Southern Region American Society of Horticutlural Sciences, Louisville, KY.

Morales, D., Knuth, M., and D. Tregeagle. 2025. Marketing investment: a study of growers, retailers, and landscapers in the green industry. American Society for Horticultural Science Annual Conference, New Orleans, LA.

Raj Bhusal, N., A. Rihn, A. Torres, S. Barton, B. Behe. 2025. Willingness to pay for wildlife-friendly plants: insights from a discrete choice experiment. Southern Agriculture Extension Association (SAEA) Conference, Erving, TX, Feb. 2-4, 2025. (poster)

Rihn, A. 2026. US Plant Purchasers’ Response to Insect Damage in Residential Landscapes. IHC2026: II International Symposium on Innovations in Ornamentals: From Breeding to Market. Kyoto, Japan, August 23-28, 2026.

Rihn, A., M. Knuth, P. Huddleston, B. Behe. 2026. Haptic tells- does need for smell and touch impact consumers' willingness to pay for roses? 32nd Recent Advances in Retailing and Consumer Science Conference, Berlin, Germany, July 13-16, 2026.

Rihn, A., M.J. Knuth, P.T. Huddleston, B.K. Behe. 2025. Repurchase intent - online vs. instore satisfaction for live goods. 31st Recent advances in Retailing and Consumer Science Conference, Zagreb, Croatia, July 7-10, 2025.

Rihn, A., T. Ruth, N. Bumgarner. 2026. US Consumer Response to Labor and Corporate Social Responsibility in the Green Industry. IHC2026: II International Symposium on Innovations in Ornamentals: From Breeding to Market. Kyoto, Japan, August 23-28, 2026.

Rihn, A., X. Wei, N. Bumgarner. 2026. Consumer Perceptions of the Local Cut Flower Market in the US Southeast. Agricultural and Applied Economics Association Annual Meeting. Kansas City, MO. July 26-28, 2026.

Ruth, T., Young, S., Bumgarner, N., & Rihn, A. Categorization of U.S. publics regarding automation use in the green industry [Poster Abstract]. 2026 Southern Region Meeting for the American Association for Agricultural Education. Louisville, KY.

Solliday, A., and M. Knuth. 2025. From farm to florist: carbon footprints in local cut flower supply chains in the United States. American Society for Horticultural Science Annual Conference, New Orleans, LA.

Torres, A.P. 2026. Food label preferences and buyer segmentation among U.S. intermediated specialty crop buyers. International Food and Agribusiness Management Association (IFAMA) World Conference, Cork, Ireland, June 2026.

Velandia, M., S. Marble, L. Chen, A. Rihn. 2026. The Economics of Transitioning from a Granular Herbicide to an Over-the-Top-Herbicide (OTH) Liquid Application Program in Container Production using a Boom Sprayer: A Florida Nursery Case Study. American Society of Horticultural Sciences (ASHS) Annual Conference, August 4-7, 2026, Dallas, TX.

Wei, X., Li, Y, and Song, H. Food Value Perception in Controlled Environemtnal Agriculture: Insights from Producer Survey. FDRS. Hersey, PA. 2026

Young, S., Ruth, T., Rihn, A., & Bumgarner, N. U.S. consumers' perceived benefits of automation technology use in agriculture [Poster Abstract]. 2026 Southern Region Meeting for the American Association for Agricultural Education. Louisville, KY.

Zayan, S., and M. Knuth. 2025. How warm glow and social influence shape consumer choices in sustainability. American Society for Horticultural Science Annual Conference, New Orleans, LA.

Presentations and Workshops for Industry and Stakeholders

Bumgarner, N., T. Ruth, A. Rihn. 2025. "What do consumers know or think they know about horticultural production?" UTIA Nursery Working Group Hot Topics in-service training. August 28, 2025.

Finneseth, C. 2025. Kentucky’s Specialty Cut Flower Industry. University of Kentucky State Extension Conference, Louisville, KY. March 3, 2025.

Finneseth, C. 2026. Connecting with the Kentucky landscape industry to improve success of native plantings for stormwater control projects. Kentucky Stormwater Association/Kentucky Water Research Institute Limelight Series. March 12, 2026.

Finneseth, C. 2026. Kentucky’s Green Industry Trends and Introduction to the DOL GreenWorksGrant. Kentucky Nursery & Landscape Indusry Annual Meeting, Louisville, KY, January 28-29, 2026.

Finneseth, C. 2026. Native Plants with Commercial Cut Flower Potential. Kentucky Fruit & Vegetable Conference Cut Flower Short Course, Bowling Green, KY. January 7-8, 2026.

Finneseth, C. and S. Columbia. 2025. Kentucky's Specialty Cut Flower Working Group: impacts through partnership. 2025 National Urban Extension Leadership (NUEL) Southern & 1890s Regional Conference Durham, NC. May 6-8, 2025.

Finneseth, C., S. Columbia, T. Vaughn, A. Sheffield. 2025. Cut Flowers in Kentucky. University of Kentucky Cooperative Extension Service Agent trainining series (4 locations: Jackson, Covington, Hopkinsville, Somerset, KY).

Hall Jr, Charles R. “2025 Economic Outlook for the Green Industry in Texas and the U.S.” Presented at the Lone Star Horticultural Forum, Ft. Worth, 2025.

Hall Jr, Charles R. “An Overview of the Plants, Nature, & Health Initiative.” Presented at the Responsive Agriculture: The Solution to a Healthier Future, College Station, 2025.

Hall Jr, Charles R. “Competing the Current and Future Green Industry Economic Landscape.” Presented at the Green and Growin’, Greensboro, NC, 2025.

Hall Jr, Charles R. “Economic Benchmarking and Costing for Controlled Environments.” Presented at the Indoor Growing Summit 2025, Auckland, New Zealand, 2025.

Hall Jr, Charles R. “Economic Outlook for the Floral Industry.” Presented at the SAF Annual Convention, Phoenix, Arizona, 2025.

Hall Jr, Charles R. “Economic Outlook for the Global Green Industry.” Presented at the International Plant Propagators Society Annual Meeting, Wellington, New Zealand, 2025.

Hall Jr, Charles R. “Economic Outlook for the Green Industry in 2025.” Presented at the Departmental seminar, Minneapolis, MN, 2025.

Hall Jr, Charles R. “Economic Outlook for the Green Industry in the Western US.” Presented at the CNLA Leadership Summit, Golden, Colorado, 2025.

Hall Jr, Charles R. “Economic Outlook for the Green Industry.” Presented at the Cultivate 2025, Columbus, Ohio, 2025.

Hall Jr, Charles R. “Supply-Side versus Demand-Side Pricing Dynamics.” Presented at the Green and Growin’, Greensboro, NC, 2025.

Hall Jr, Charles R. “The Economic Outlook for Hortiuclture around the World.” Presented at the International Garden Centre Webinar Series, Online, 2025.

Hall Jr, Charles R. “The Economic Outlook for the Canadian Green Industry in 2025.” Presented at the Canadian Nursery & Landscape Association, Online, 2025.

Hall Jr, Charles R. “The Outlook for Floriculture Crops in Canada and the US.” Presented at the Ontario Flower Growers Annual COnference, Ontario, Canada, 2025.

Knuth, M. December 2025. Warm Glow of Sustainability: How much is social pressure in sustainable consumer behavior? Great Lakes Expo. Grand Rapids, MI.

Knuth, M. December 2025. What ‘Local’ Really Means: Marketing Strategies for Connecting Consumers to Locally Grown Plants. Great Lakes Expo. Grand Rapids, MI.

Knuth, M. January 2026. From Screen to Green: Exploring Online and In-Store Plant Buyers. Montana Green Expo. Billings, MT.

Knuth, M. January 2026. From Stress Relief to Sustainability: Communicating the Benefits of Plants. InvigorateU. Bloomington, IL.

Knuth, M. January 2026. The Power of Place: Linking Garden Center Design to Consumer Purchasing Behavior. Montana Green Expo. Billings, MT.

Munoz JM and AP Torres. 2025. Beyond Green: What Homeowners Really Value (and Pay For) in Lawncare. 11th Zamorano Symposium. Wooster, OH. October 2025.

Rabinowitz, A., B. Campbell, J. Campbell, A. Rihn. 2026. Producer and Consumer Awareness and Treatments of Ambrosia Beetle Damage. Annual USDA-NIFA-SCRI Ambrosia Beetle Stakeholder Advisory Panel Meeting, Kearneysville, WV, and virtual.

Rihn, A. 2025. "Plants are Experiential Goods - How to Engage Customers." Buyerfest, West Bend, WI, August 20-21, 2025.

Rihn, A. 2025. "Who Started Gardening During the Pandemic and What Are They Doing Now?" Buyerfest, West Bend, WI, August 20-21, 2025.

Rihn, A. 2026. Green Industry Economic Update. Tennessee Green Industry Field Day, Knoxville, TN, June 11, 2026.

Rihn, A. 2026. Leadership Perspectives on the Fresh Market and Horticulture Sector. ASTA Vegetable and Flower Seed Conference, San Diego, CA. February 18, 2026. (participants = 254)

Rihn, A., M. Velandia, L.A. Warner, A. Fulcher, S. Schexnayder, and A. LeBude. 2025. "Factors Correlated with the Propensity to Use Automation and Mechanization." AmericanHort’s Cultivate, Columbus, OH, July 14, 2025. (Participants = 41)

Rihn, A.L. 2025. "Economic Update: State of the Green Industry." UTIA Green Industry Field Day, June, 12, 2025, Knoxville, TN. (Participants =61).

Rihn, A.L. 2025. "Green Industry Trends and Updates." Eastern Region Ag Econ Market Outlook In-service Training, Knoxville, TN, November 3, 2025.

Rihn, A.L. 2025. "Horticulture Marketing - Using the Value Proposition to Manage Expectations." Warren County nursery industry. February 13, 2025.

Rihn, A.L. 2025. "Leveraging Brands to Generate Value." U.S. Lavender Growers Association Conference, St. Charles, MO, January 24, 2025.

Rihn, A.L. 2025. "Selling local – Consumer perceptions of local products and how to increase sales." Ontario Fruit and Vegetable Convention. Ontario, CAN., February 19, 2025.

Rihn, A.L. 2025. "Using Branding and Marketing Communications to Generate Value." Ontario Fruit and Vegetable Convention. Ontario, CAN., February 20, 2025.

Rihn, A.L. 2025. "Using Visuals to Attract Customer Groups." U.S. Lavender Growers Association Conference, St. Charles, MO, January 24, 2025.

Rihn, A.L. 2025. Marketing to Millennials. U.S. Lavender Growers Association Front Porch series, May 8, 2025. (virtual) (Participants=60).

Scott, C., R. Painter, N. Bumgarner, A. Rihn, and E. Bell. 2025. "University of Tennessee Cut Flower Project." Pick Tennessee Products Conference, Franklin, TN. February 14, 2025.

Torres AP. 2025. Sustainability as a Strategy: Opportunities for Latin America's Ornamental Plant and Flower Exports. IV Trade Show and Congress of Ornamental Plants, Foliage, and Flowers. Antigua Guatemala, Guatemala. October 29, 2025.

Torres AP. 2026. How Growers Can Build Markets for Specialty Crops. Rosy Podcast Interview. June 30, 2026.Tregeagle, D. 2025. NC Green Industry - Economic Impact. 2025 North Carolina Green Industry Council Water & Soil Symposium, Raleigh, NC. Jul 9, 2025.

Xuan Wei. 2026. "Optimizing High Tunnel Cut Flower Production: Costs, Returns, and Market Strategies." Maryland Urban Farmer Winter Meetings (Two locations: Baltimore City, PG County) February, 2026