S222: Fruit and Vegetable Supply-Chain Management, Innovations, and Competitiveness

(Multistate Research Project)

Status: Inactive/Terminating

SAES-422 Reports

02/28/2002

Boudreaux, J. and R. Hinson. 2000. "Commercial Vegetables", in 2000 Outlook - Louisiana Agriculture, LSU Agricultural Center, Baton Rouge, pp 36-37



Burnham, Philip and John Adrian. 2000. Narrowing the Gaps Between Production, Marketing, and Profit: A Look at Marketing Techniques of Alabama Fruit and Vegetable Producers. 2000 Fruit and Vegetable Research Report, Dept. of Horticulture, Res. Rep. Series No. 18; Ala. Agr. Exp. Stat., Nov.



Cannon, M. and R. Hinson. 2000. "Sweet Potatoes", in 2000 Outlook - Louisiana Agriculture, LSU Agricultural Center, Baton Rouge, pp 33-35.



Govindasamy, R., J. Italia, M. DeCongelio, K. Anderson and B. Barbour. 2000. "Empirically Evaluating Grower Characteristics and Satisfaction With Organic Production," New Jersey Agricultural Experiment Station, P-02139-1-00, 42 pp.



Hinson, R. and J. Boudreaux. 2000 Projected Costs for Selected Louisiana Vegetable Crops - 2000 Season. AEA No. 185, Department of Agricultural Economics and Agribusiness, LAES, LSU Agricultural Center, La. State Univ., Baton Rouge, 88 pp.



Kuches, Kristy L., Ulrich C. Toensmeyer, Carl L. German, 2000, "Consumers‘ Behavior Regarding Purchasing Decisions in the Fresh Produce Industry", Delaware Department of Food and Resourse Economics Report, Prepared for the USDA-AMS. December.



Ricks, D. 2000. Supply Chain Management for Industry Competitiveness: Case Examples from the Tart Cherry Industry. Agricultural Economics Department, Michigan State University, Staff Paper No. 00-40.



Ricks, D., Woods, M. 2000. Survey Results Of Tart Cherry Exporting Processors. Agricultural Economics Department, Michigan State University, Staff Paper No. 00-17.



Ricks, D., Rowley, C. 2000. Economic Aspects For Regulated and Non-regulated States Under the Tart Cherry Marketing Order. Agricultural Economics Department, Michigan State University, Staff Paper No.00-49.



Ricks, D. 2000. Economic Factors Affecting the U.S. Tart Cherry Industry in the Year 2000. Agricultural Economics Department, Michigan State University, Staff Paper No. 00-19.



Ricks, D. 1999. Tart Cherry Industry Export Market Development Through the Federal Marketing Order. Agricultural Economics Department, Michigan State University, Staff Paper No. 99-73.



Ricks, D. 2000. Economic Considerations Regarding Market Allocation with the Tart Cherry Marketing Order. Agricultural Economics Department, Michigan State University, Staff Paper No. 00-05.



Ricks, D. 2000. The Tart Cherry Marketing Order‘s Market Growth Factor and the Inventory Reserve: Some Economic Considerations. Agricultural Economics Department, Michigan State University, Staff Paper No. 00-04.



Rowley, C., Ricks, D. 2000. Cherry Industry Acreage Trends and Projections. Agricultural Economics Department, Michigan State University, Staff Paper No. 00-42.



White, G. B. and Uva, W. L. 2000. Developing a Strategic Marketing Plan for Horticultural Firms. E.B. 2000-01, Dept. of Agricultural, Resource, and Managerial Economics, Cornell University, Ithaca, New York.



Books, Journals, Theses, Presented Papers, and Proceedings:



Brooker, J.R. and D.B. Eastwood. 2000. Small Volume Fresh Produce Growers‘ Marketing Channels: A Case Study of Tennessee Producers. Journal of Food Distribution Research-Proceedings Issue. February.pages 238-239.



Brumfield, R.G. 2000. An examination of the economics of sustainable and conventional practices. HortTechnology (In Press.)



Brumfield, R.G and M.F. Brennan. 2000. An interactive worldwide web site for disseminating and gathering farm budget data. HortTechnology (In Press.)



Brumfield, R.G., A. Rimal, and S. Reiners. 2000. Comparative cost analyses of conventional, integrated crop management, and organic methods. HortTechnology (In Press.)



Cook, Khari, Toensmeyer, Ulrich C. and German, Carl L., 2000, "An Analysis of Household Consumption of Fresh Potatoes in Delaware", Journal of Food Distribution Research, 31(1): 103-108, March.



Cook, R. 2000. U.S. - Mexico bilateral horticultural trade and investments : trends, barriers and opportunities. Post-NAFTA policies and investment in Mexican agriculture : conference proceedings, Friday, September 27, 1996, UCLA campus, Los Angeles, California / Robin Marsh, editor. Los Angeles : University of California, North American Integration and Development Center, pp. 31-35.



Cook-Canela, R. 2000. Value chains in the fruit and vegetable industry. Policy issues in the changing structure of the food system : an executive summary from a 2000 American Agricultural Economics Association Pre-conference Workshop. Oak Brook, IL : Farm Foundation, 2000, p. 8.



Eastwood, D.B. and J.R. Brooker. 2000. Consumers Willingness to Travel to Farmers‘ Markets. Journal of Food Distribution Research. March. pages 243-244.



Eastwood, D.B. and J.R. Brooker. 2000. Small Fresh Fruit and Vegetable Growers in Tennessee: Factors Associated with Their Use of Commercial Outlets. Journal of Food Distribution Research. July. pages 39-48.



Eastwood, D.B. and J.R. Brooker. 2000. Using Store Level Scan Data to Analyze Fresh Produce Sales: A Case Study of Lettuce. International Conference on an Integrated View of Fruit and Vegetable Quality. Florkowske, W.J., Prussia, S.E. and Shewfelt, R.L., Eds., Landcaster, PA: Technomic Publishing Company. pages 325-332.



Eastwood, D.B. and J.R. Brooker. 2000. Consumer Perceptions of Farmers Markets: Tradeoffs Among Price, Quality, and Distance to Outlets. North American Farmers Direct Marketing Conference Proceedings. Abstract p.135. The Ohio State University, February 10-12.



ovindasamy, R., J. Italia and D. Thatch. 2000 "State Promotion of Rural Agriculture: The Case of the Jersey Fresh Marketing Program," Southwest Economic Review, (accepted).



ovindasamy, R., J. Italia and A. Adelaja. 2000 "Predicting Willingness-to-pay for Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, (accepted).



Govindasamy, R., J. Italia and D. Thatch. 2000 "Direct Market Retailer Perceptions of State-Sponsored Marketing Programs," Review of Agricultural Economics, 22: 77-88.



ovindasamy, R. and J. Italia. 2000 "Consumer Patronage of Farmers‘ Markets: The Influence of Socio-Demographic Characteristics ," Journal of Food Distribution Research, 31.



ovindasamy, R. 2000 "State Sponsored Marketing Programs: An Evaluation of Retailer Response to the Jersey Fresh Program," Agricultural and Resource Economic Review, 29:257



uches, Kristy, Toensmeyer, Ulrich C., and German, Carl L., 2000, The Impact of Respondent Characteristics on Purchasing Decisions at Direct Markets", Journal of Food Distribution Research, 31(1): 132-138.



Lambert, B. and R. Hinson. 2000. "Changes in Transportation Patterns of Refrigerated Cargoes". Abstract: Journal of Food Distribution Research, 31(1), p 248.



Onunkwo, I.M., and J.E. Epperson. 2000. Export Demand for U.S. Pecans: Impacts of U.S. Export Promotion Programs. Agribus. Int. J. 16(2):253-265.



Onunkwo, I.M., and J.E. Epperson. 2000. Export Demand for U.S. Walnuts: Impacts of U.S. Export Promotion Programs. J. Food Distr. Res., 31(3)21-28



Park, T., J.H. Dorfman, and J.E. Epperson. 2000. A Multicountry Endogenous Tariff Model with Differentiated Products: The North American Onion Trade. J. Int. Food and Agribus. Mkting., 11(2):63-82.



Pennington, G.B., S.C. Turner, J.E. Epperson, and F.E. Stegelin. 2000. Factors Determining Initial Public Offering Readiness of Agribusiness Firms. J. Ag. & Applied Econ., 32(2):419.



Ricks, Donald, Timothy Woods, and James Sterns, "Chain Management for Improved Marketing Performance in Fruit Industries", Acta Horticulturae 536:661-668, September 2000



Schotzko, R. T. and R. Hinson. 2000. Supply-chain Management in Perishables: A Produce Application. Journal of Food Distribution Research, Revised. July, p. 17-25.



chotzko, R. T. 2000. Agriculture and the 21st Century. HortExpo Northwest, December, p. 29-30.



Sparling, D. and R. Cook. February 2000. Strategic alliances and joint ventures under NAFTA: concepts and evidence. Proceedings of the Fifth Agricultural and Food Policy Systems Information Workshop, Policy Harmonization and Adjustment in the North American Agricultural and Food Industry, University of Guelph, p.68-94.



Uva, W.L. 1999, New York Economic Handbook 2000 - Chapter 9 Vegetables. E.B. 99-20, Dept. of Agricultural, Resource, and Managerial Economics, Cornell University, Ithaca, New York.



Uva, W.L. 2000. Changing Patterns of Sweet Corn Marketing and Consumption in New York State. Journal of Food Distribution Research 31(1): 258-260.



vanVoorthuizen, H., S. Y. Cho, T. Schotzko, and R. Mittelhammer. 2000. The Apple Juice Concentrate Antidumping Case Against China: An Estimate of Change in Washington‘s Revenues. Paper presented at the 2000 Annual Conference of the Food Distribution Research Society, Roanoke, Virginia, October 18.



vanVoorthuizen, H., T. Schotzko, and R. Mittelhammer. 2000. Assessing Grower Returns to Advertising and Promotion: The Case of Washington Apples. Paper presented at the 2000 Annual Conference of the Food Distribution Research Society, Roanoke, Virginia, October 18.



03/04/2002

Bhuyan, S., R. VanVranken, B. Henehan, R. Poorbaugh, B. Onyango, F. Hossain and R. Govindasamy. "An Analysis of the Performance of Fruit and Vegetable Cooperatives in the Northeast," New Jersey Agricultural Experiment Station, P-02804-1-01, September 2001, 40 pp.



Bodet, Laurent, Timothy Woods, and Matt Ernst, "The International Chestnut Marketing Situation", Department of Agricultural Economics Staff Paper No. 411, University of Kentucky, January, 2001



Cheng, H.T., "Consumer opinion about wild blueberries with implications for frozen wild blueberry marketing". Staff Paper: REP505, Dept. of Resource Economics and Policy, University of Maine, 2001



Cook, Roberta, "Changing Dynamics in Produce Marketing," Agricultural Outlook, no. AGO-279, U.S. Department of Agriculture, March 2001, pp. 10-15.



Cook, Roberta, "Emerging Trade Practices and Trends in Fruit and Vegetable Markets," Perishables Handling Quarterly 105:21-25, February 2001.



Cook, Roberta, "U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends and Issues", (co-coordinator with Linda Calvin, et al.), Agricultural Economic Rept, No. 795, Economic Research Service, U.S. Department of Agriculture, January 2001, 52 pp.



Degner, Robert, Kim Morgan, Chris deBodisco, and Lisa House. "Market Development Strategies For Fresh Sweet Based upon Consumer and Trade Surveys." Research report submitted to the Southern Supersweet Corn Council Industry. Report 01-1, Florida Ag Market Research Center, University of Florida, IFAS. 2001.



Govindasamy, R., J. Italia, M. DeCongelio, K. Anderson and B. Barbour. "Empirically Evaluating Consumer Characteristics and Satisfaction with Organic Produce," New Jersey Agricultural Experiment Station, P-02139-1-01, May 2001, 70 pp.



Li, Xueqing, Allen Wysocki, and Gary Fairchild. "Market Strategies for Florida Citrus in China." Teaching and Learning Paper No. 01-12, Food and Resource Economics Department, University of Florida, IFAS. 2001.



Morgan, Kim, Robert Muruli, Robert Degner and Allen Wysocki. "Publicly Funded Promotional Programs For Fruit and Vegetable Commodities: A National Survey of State Departments of Agriculture." Research Report submitted to the Florida State Horticultural Society. Paper No. 61, Florida Agricultural Market Research Center, University of Florida, IFAS. 2001.



Oger, Raphaelle, Timothy A. Woods, Pierre Jean-Albert, and Daniel Allen, "Food Safety in the U.S. Fruit and Vegetable Industry: Awareness and Management Practices of Producers in Kentucky", Staff Paper 423, Ag Economics Dept., University of Kentucky, December, 2001.



Pray, C. A. Courtmanche and R. Govindasamy. " The Importance of Intellectual Property Rights in the International Spread of Private Sector Agricultural Biotechnology," Report to the World Intellectual Property Organization, September 2001.



Rhea, Alice J., John R. Brooker, S. Darrell Mundy, David B. Eastwood, Carl E. Sams, An Economic Analysis of Sequential Cropping Systems in Greenhouses in Tennessee, Research Series 0Y-01, Department of Agricultural Economics, December, 2001.



Ricks, D., J. Sterns and T. Woods, "Customer Preferences for Michigan Apples: A Case Example Of A Market Research Program for A Commodity Industry", Department of Agricultural Economics, Michigan State University, Agricultural Economics Staff Paper No. 01-44, October, 2001. (This paper is also scheduled to be published in the Journal of Food Distribution Research.)



Ricks, D., and M. Woods, "The Michigan Sweet Cherry Industry: Economic Trends", Department of Agricultural Economics, Michigan State University, Agricultural Economics Staff Paper No. 01-54, June 2001



Ricks, D., and M. Woods, "Economic Analysis of Possible Government Assistance Programs for Tart Cherry Growers", Department of Agricultural Economics, Michigan State University, Agricultural Economics Staff Paper No. 01-19, July 2001.



Ricks, D., and M. Woods, "Economic Aspects of a Conservation Reserve Program for Orchard Crops Such As Tart Cherries", Department of Agricultural Economics, Michigan State University, Agricultural Economics Staff Paper No. 01-26, July 2001.



Uva, W.L. 2001, New York Economic Handbook 2001 - Chapter 10 Vegetables and Chapter 11 Ornamentals. E.B. 2000-16, Dept. of Applied Economics and Management, Cornell University, Ithaca, New York



VanSickle, John J. Critical Agricultural Issues in Negotiating a Free Trade Area of the Americas. Gainesville, FL: Univ of Florida Extension, EDIS FE 284 June,2001. 3 pg



VanSickle, John J. Estratagias de Mercado para Productores de Vegetales. Gainesville, Fl: University of Florida, EDIS FE 228 June, 2001. 6 pg



VanSickle, John J. Terrorist Attacks in New York City and Washington, D.C.: Implications for the Florida Vegetable Industry. Gainesville, FL: University of Florida, EDIS FE314 October, 2001. 3 pg

VanSickle, John J. Vegetables. Florida Food and Resource Economics FFRE-146 Outlook 2001



VanSickle, John J. Implications for the Florida Vegetable Industry. Florida Food & Resource Economics FFRE 148 Description: The Terrorist Attacks in New York City and Washington D.C.: Economic Implications for Florida, 2001



VanSickle, John J. Cuban Vegetable Industry. HortScience. 36/3 2001.:445 pg



VanSickle, John J. Policy and Trade Issues Critical to Florida Tomato Growers. 2001 Florida Tomato Institute PRO 518 September, 2001.



VanSickle, John J. Farm Bill - Past, Present and Future: Regional Perspectives on the Farm Bill. 1st International Agricultural Trade & Policy Conference October, 2001.



VanSickle, John J. Fresh Fruit and Vegetable Industry Positions on New Farm Legislation. College Station, Texas: Texas Agricultural Experiment Station, CNAS 2001-3 August, 2001.



VanSickle, John J., Evans, Edward. The Florida Tomato Committee‘s Education and Promotion Program: An Evaluation. Gainesville, Fl: University of Florida: University of Florida, Unnumbered December, 2001. 34 pg



VanSickle, John J. Cost Updates for Fresh Tomatoes Imported from Mexico. Gainesville, FL: University of Florida, 2001. 3 pg



VanSickle, John J. Statement of John J. VanSickle to the U.S. International Trade Commission on Trade Distorting Support in the EU. Gainesville, FL: University of Florida, April 2001. 2 pg



VanSickle, John J. Submitted Testimony Regarding the Free Trade Area of the Americas to Committee on Agriculture, U.S. House of Representatives. Gainesville, FL: University of Florida, May 2001. 4 pg



VanSickle, John J. The Impact of the Suspension on the U.S. Fresh Tomato Industry. Gaineville, FL: University of Florida, October, 2001. 6 pg





Books, Journals, Theses, Presented Papers, and Proceedings



Brooker, John R. and David B. Eastwood, "Green Grocers: A Viable Wholesale Outlet for Small-Volume Fruit and Vegetable Growers?," Journal of Food Distribution Research, February, 2001.



Cook, Roberta, "The U.S. Fresh Produce Industry: An Industry in Transition," Chapter 2 in Postharvest Technology of Horticultural Crops, Adel A. Kader (eds.), University of California Division of Agriculture and Natural Resources, Publication 3311, pp.5- 26, 2001.



Criner, George K., Thomas G. Allen, and Raymond J. Schatzer. "Compost economics: production and utilization in agriculture," chapter 11 in book Compost Utilization in Horticultural Cropping Systems, edited by Peter J. Stoffella and Brian A. Kahn, Lewis Publishers, Boca Raton. 2001. Pp: 241-260.



Govindasamy, R., and J. Italia. "Farmers‘ Markets: Consumer Trends, Preferences and Characteristics,", Journal of Extension, 2001.



Govindasamy, R., J. Italia and D. Thatch. "State Promotion of Rural Agriculture: The Case of the Jersey Fresh Marketing Program," Southwest Economic Review, 2001.



Govindasamy, R., J. Italia and A. Adelaja. "Predicting Willingness-to-pay for Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, 2001. accepted)



Gutman, Paula, Ron C. Mittelhammer, and Thomas Schotzko. "Effects of Size and Grade on D‘Anjou Prices and Returns An Updated Report" , Final report to the Pear Bureau. January, 2001



Scott D. Parrott, David B. Eastwood, and John R. Brooker. "Testing for Symmetry in Price Transmission: An Extension of the Shiller Lag Structure with an Application to Fresh Tomatoes", Journal of Agribusiness 19.1 (Spring 2001): 35-49.



Willett, Lois Schertz, "Dried Fruit Processing at Dole Dried Fruit and Nut Company", Review of Agricultural Economics, vol. 19, issue 1. (p. 193-197).2001.



Willett, Lois Schertz, "U.S. Kiwifruit Industry Model: Annual Supply and Monthly Demand." Journal of Agricultural and Applied Economics, volume 32. (p. 479-491) 2001.



Wirth, Ferdinand, "Analyzing effects of fruit thinning on crop value in apples and citrus", HortScience, volume 36. (p 157-161) 2001.

Woo,B.J., C.L. Huang, J.E. Epperson, and B.J. Cude, "Effects of a New WalMart Supercenter on Local Retail Food Prices", J.Food Distr. Res., 32(1). 2001





04/30/2003

Regional:



Anderson, Bruce, Caplan, Frieda, Doherty, Linda, Eastwood, David, Estes, Ed, Hanas, Rick, Kirschling, Patrick, VanSickle, John J. 2002. Comprehensive Analysis of New Jersey‘s Wholesale Fruit and Vegetable Marketing System. Trenton, NJ: New Jersey Department of Agriculture.



Wysocki, Allen F., Toensmeyer, Ulrich C., Park, John L. 2003. Offering Food Distribution-Related Courses in Agricultural Economics Curricula: Perspectives from Across the US. Food Distribution Research Society Annual Meeting in Phoenix, AZ Volume XXXIII, No. 1 March



State, Station or Agency:



Alderman, Nicole, Reynolds, John, Wysocki, Allen F., Fairchild, Gary F. 2002. Developing A Database for Analyzing Agricultural Land Sales. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-28 December, 22 pg.



Bentley, Bo, Wysocki, Allen F., van Blokland, PJ. 2002. New Citrus Varieties. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-10 May, 21 pg.



Burgos, Sigfrido, Wysocki, Allen F. 2002. The U.S. Retail Industry: An Overview. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-19 May, 14 pg.



Cantliffe, Daniel J., Albrigo, Gene, Balaban, Murat, Haller, Bill, Luzar, Jane, Portier, Ken, Sieving, Kathryn, VanSickle, John J., Sullivan, Amy, Swisher, Mickie, Vergot, Pete. 2002. International Programs Action Team (IPAT) May 2000-April 2001): Final Report. Gainesville, FL: University of Florida, June.



Cook, Roberta, 2002. Update on the US Strawberry Industry, posted at University of California Davis Postharvest Technology Web Site http://postharvest.ucdavis.edu/Pubs/pearfinal1.pdf, September, 3 pp.



Cook, Roberta, 2002. Update on the US Pear Industry, posted at University of California Davis Postharvest Technology Web Site http://postharvest.ucdavis.edu/Pubs/pearfinal1.pdf, July, 6 pp.



Cook, Roberta, 2002. Emerging Hothouse Industry Poses Challenges for California‘s Fresh Tomato Industry," University of California Giannini Foundation ARE Update, Volume 5, No.3, Jan/Feb, pp. 3-6.



Crawford, Chip, Tomlinson, Riley , Wysocki, Allen F. 2002. Haines City Citrus Growers Association: Remaining Competitive and Profitable in a Changing Market. University of Florida: Food and Resource Economics Teaching and Learning Paper Series, TLP 02-15 May, 15 pg.



Ernst, Matthew, Timothy Woods, John Strang, and Terry Jones, 2002. 2001 Kentucky Blackberry Cost and Return Estimates, ID-149, UK College of Ag, July.



Green J., W.L. Uva, and M. Stephenson. 2002. Marketing Clubs. Risk Management Newsletter Series. March 2002. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.



Jimenez, Mariano, Salnars, Christian, VanSickle, John J. 2002. International Imports and the Safety of the U.S. Food and Fiber System. Gainesville, FL: University of Florida, PBTC 02-4 October, 18 pg.



Kepner, Karl W., Wysocki, Allen F. 2002. Financial Management: Some Important Generalizations. University of Florida: EDIS, FE343 July, 4 pg.



Li, Xueqing, Wysocki, Allen F., Fairchild, Gary F. 2002. Marketing Florida Citrus in China. University of Florida: Florida Department of Citrus, Staff Report 2002-3 April, 32 pg.



Liu, Hongyan, Wysocki, Allen F., Fairchild, Gary F. 2002. Assessing the Chinese Market for Export of California Oranges. University of Florida: International Trade and Policy Center, IW 02-4 May, 33 pg.



McKenzie, Nora, Wysocki, Allen F. 2002. Agritainment: A Viable Option for Florida Producers. University of Florida: EDIS, RM008 April, 3 pg.



NaLampang, Sikavas, VanSickle, John J. 2002. The Impact of the Phase Out of Methyl Bromide on the U.S. Vegetable Industry. Gainesville, FL: University of Florida, IW 02-3 April,16 pg.



Ricks, D. 2002. Economic Conditions in the Cherry Industry Due to a Severely Shortened Crop in 2002, Department of Agricultural Economics Staff Paper No. 02-25, Michigan State University, July.



Ricks, D. 2002. Michigan Apple Industry: Effective Collaboration for Future Planning, L. Vandenberg et. al, eds. Michigan State University Extension, January.



Schotzko, R. T. and K. W. Sund. 2002. Potatoes for the Fresh Market: the Costs of Growing and Packing. AE 02-8, Staff Report, Washington State University, Pullman.



Schotzko, R. T. 2002. Per Acre Receipts for Red Delicious & Gala: The Effects of Grade, Size, Cullage and Yield. Washington State University, Dept. of Agricultural and Resource Economics, Pullman. Published on the Agribusiness web site: http://www.agecon.wsu.edu/AgBusMgmt/Apple PerAcre.htm.



Uva, W.L. 2002. An Analysis of Vegetable Farms‘ Direct Marketing Activities in New York State. R.B. 2002-03. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.



Uva, W.L. 2002, New York Economic Handbook 2002 - Chapter 10 Vegetables and Chapter 11 Ornamentals. E.B. 2002-16, Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.



Uva, W.L. 2002. The Impact of Value-added Adjustments on Adjusted Gross Revenue Insurance Program - Case Studies with Diversified Vegetable Farms in New York. Adjusted Gross Revenue Pilot Crop Insurance Program for Specialty Crops. Dept. of Agricultural Economics, Michigan State University, East Lansing, Michigan. http://www.aec.msu.edu/agecon/blackj/agr.htm.



Uva, W. L. and J. Green. 2002. "How Risk Tolerant Are You?" Risk Management Newsletter Series. May 2002. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.



Uva, W.L. 2002. "Marketing Services." Smart Marketing Newsletter Series. August 2002. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.



VanSickle, John J., NaLampang, Sikavas. 2002. The Impact of the Phase Out of Methyl Bromide on the U.S. Vegetable Industry. Gainesville, FL: University of Florida International Agricultural Trade and Policy Center, PBTC 02-1 April,18 pg.



VanSickle, John J.. 2002. Probable Economic Effects of the Reduction or Elimination of U.S. Tariffs on Selected U.S. Vegetables. Gainesville, FL: University of Florida International Agricultural Trade and Policy, PBTC 02-2 May, 10 pg.



VanSickle, John J., Evans, Edward A. 2002. Trade and Investment: Opportunities and Constraints Between the United States and South Korea. Gainesville, FL: University of Florida International Agricultural Trade and Policy Center, MGTC 02-1 June, 28 pg.



VanSickle, John J. 2002. Competition in the Winter Fresh Tomato Industry. Gainesville, FL: University of Florida, September,10 pg.



VanSickle, John J. 2002. The Situation and Outlook in the Fresh Vegetable Market. Columbia, SC: AgFirst Farm Credit, October, 3 pg.



VanSickle, John J. 2002. The Impact of the Suspension Agreement on the Fresh Tomato Industry. Gainesville, FL: University of Florida, Unnumbered Staff Paper October , 8 pg.



VanSickle, John J. 2002. Vegetables in Food & Resource Economics Outlook newsletter, no.149.



van Voorthuizen, H, R. Mittelhammer, R. T. Schotzko, and S. Y. Cho. 2002. An Economic Evaluation of Washington Apple Industry Advertising and Promotion Programs: Final Report. AE 02-9, Washington State University, College. of Agricultural and Resource Economics, Pullman, WA. April.



Weldon, Richard, VanSickle, John J. 2002. The Expected Cost of an Income Support Program for Processing Oranges. Gainesville, FL: University of Florida International Agricultural Trade and Policy Center, PBTC 02-5 October, 18 pg.



Woods, Timothy and Matt Ernst, 2002. Kentucky Horticulture Continues Expansion in 2002",Agricultural Situation and Outlook - Fall 2002, ESM-28, U Kentucky, College of Ag, October.



Wysocki, Allen F. 2002. Major Trends Driving Change in the US Food System (In Spanish). University of Florida: EDIS, RM003 June, 3 pg.



Refereed Conference Proceedings



Bhuyan, S., H. Stewart, R. Govindasamy, F. Hossain, and A. Adelaja. 2002. Satisfaction Evaluation of Food-away-from-home Choices by Consumers, Annual conference of the Food Distribution Research Society, Miami, FL.



Bhuyan. S., R. Govindasamy, A. Adelaja and F. Hossain. 2002. An Empirical Evaluation of Consumer Characteristics and Their FAFH Choices," American Agricultural Economics Association Annual Conference, Long Beach, CA.



Cantliffe, Daniel J., VanSickle, John J.. 2002. Global Competition, Greenhouse Production: Are They Something for Florida Vegetable Producers to Consider?. Florida Agricultural Conference & Trade Show FACTS Proceedings 2001 May.



Cantliffe, Daniel J., VanSickle, John J. 2002. Competitiveness of the Spanish and Dutch Greenhouse Industries with the Florida Fresh Vegetable Industry. Proc. Fla. State Hort. Soc.. 114: Pp. 283 287.



Cook, Roberta, 2002. Principal Factors Affecting Global Fresh Produce Trade: A Perspective on Commercial Practices Influencing Trade," Organized Symposium, AAEA Annual Meeting, Long Beach, California, July 29, 2002.



Cook, Roberta, 2002. The Emerging Greenhouse Tomato Industry in the NAFTA Region: Implications for Field-Grown Tomato Producers and Trade Disputes," Organized Symposium, AAEA Annual Meeting, Long Beach, California, July 30.



Thornsbury, S. and Davis, K. 2002. Consolidation in Produce Packing: A Markov Chain Analysis, Presented at the American Agricultural Economics Association Annual Meeting, Long Beach, CA and posted on AAEA website, July.



Uva, W.L. 2002. "Sweet Corn Marketing in New York  How Sweet Is It?" Proceedings from 2002 New York State Vegetable Conference. pp. 84-86. New York State Vegetable Growers‘ Association, February 11-14, 2002 in Syracuse, New York.



Uva, W.L. 2002. "Sweet Corn Marketing." Proceedings  2002 Ohio Fruit & Vegetable Growers Congress and Ohio Roadside Marketing Conference. pp. 99-100. Ohio Fruit & Vegetable Growers Congress, February 6-8, 2002 in Toledo, Ohio.



Uva, W.L. 2002. "Strategic Planning for the New York Apple Industry." Proceedings  2002 Ohio Fruit & Vegetable Growers Congress and Ohio Roadside Marketing Conference. pp. 68-70. Ohio Fruit & Vegetable Growers Congress, February 6-8, 2002 in Toledo, Ohio.



Uva, W.L. 2002. "Develop a Strategic Plan for Your Direct Marketing Activities." Proceedings  2002 Ohio Fruit & Vegetable Growers Congress and Ohio Roadside Marketing Conference. pp. 6-7. Ohio Fruit & Vegetable Growers Congress, February 6-8, 2002 in Toledo, Ohio.



VanSickle, John J. Mexican and Canadian Tomato Dumping Cases. 2002. Orlando, FL. Descriptors: Panelist, Regional, Contributed. Description: Organized symposium at the Southern Association of Agricultural Scientists annual meeting, "Competitive Impacts and Opportunities from FREER Trade on Southern Fruits and Vegetables", January



VanSickle, John J., Evans, Edward A. 2002. Trade and Investment: Opportunities and Constraints Between the U.S. and South Korea. Economic Forum for Kyonggi Province/ State of Florida Cooperation "Changing Conditions and Challenges Ahead for Kyonggi/ Florida Economic Cooperation 28-54 June.



VanSickle, John J., Evans, Edward A.. Trade and Investment. 2002. Suwon, South Korea. Descriptors: Panelist, International, Invited. Description: Paper presented as part of the First Ajou University/ University of Florida Economic Forum for Kyonggi Province/ State of Florida Cooperaton. "Changing Conditions and Challenges Ahead for Kyonggi/Florida Economic Cooperation", June.



VanSickle, John J. 2002. Regional Perspectives on the Farm Bill. 2nd International Agricultural Trade and Policy Conference, November



Wysocki, Allen F., VanSickle, John J. 2002. The Situation and Outlook in the Southeast Fresh Vegetable Market. 2nd International Agricultural Trade and Policy Conference, November.



Refereed Journal



Costa, E.F., J.E. Epperson, C.L. Huang, and J.C. McKissick. 2002.The Impacts of Advertising and Promotion on Demand for Scanned Purchases of Vidalia Onions. J. Food Distr. Res., 33(1)52-61.



Costa, E.F., K. Wolfe, J.E. Epperson, C.L. Huang, and J.C. McKissick. 2003. Who Are the Consumers of Vidalia Onions? J. Food Distr. Res., 34(1).



Eastwood, D. and J. Brooker. 2002. Modeling Consumer Satisfaction with Green Grocers. Journal of Food Distribution Research, Volume 33 (1) March.



Brooker, J. and D. Eastwood. 2002. A Marketing System Approach to Removing Distribution Barriers Confronting Small-Volume Fruits and Vegetable Growers. Journal of Food Distribution Research, Volume 33(1), March.



Evans, Edward, NaLampang, Sikavas, VanSickle, John J. 2002. Near Term Prospects for the U.S. Sugar Industry. International Sugar Journal. 104/1238: Pp. 68 77.



Govindasamy, R., J. Italia, M. Zurbriggen, and F. Hossain. 2002. Producer Satisfaction With Returns From Farmers‘ Market Related Activity, American Journal of Alternative Agriculture



Govindasamy, R., J. Italia and D. Thatch. 2002. State Promotion of Rural Agriculture: The Case of the Jersey Fresh Marketing Program, Southwestern Economic Review.



Govindasamy, R. and A. Adelaja. 2002. An Evaluation of Consumer Willingness to Pay for Organic Produce in the Northeast U.S., Agricultural and Resource Economic Review, 30.



Govindasamy, R., J. Italia, M. Zurbriggen, and F. Hossain. 2002. Predicting Consumer Willingness-to-Purchase Value-Added Products at Direct Agricultural Markets, Journal of Food Products Marketing, 8:: 1-15.



Govindasamy, R., and J. Italia. 2002. Farmers‘ Markets: Consumer Trends, Preferences and Characteristics, Journal of Extension, 40: http://www.joe.org/joe/2002february/rb6.html.



Govindasamy, R., J. Italia and A. Adelaja. 2002. Predicting Willingness-to-pay for Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, 30 (2001): 151-159.



Govindasamy, R. 2002. Characteristics of Frequent Buyers of Organic Produce in the Northeast U.S.: A Logistic Analysis," Journal of Food Distribution Research, March 33.



Guenthner, J F, 2002. Consumer Acceptance of Genetically Modified Potatoes. Am. J. of Potato Res 79:309-316.



Lyford, C., Ricks, D., Peterson, C., and Sterns, J. 2002. A Framework for Effective Industry Strategic Planning, Journal of Agribusiness. 20(2), Fall.



Ricks, D., Sterns, J., and Woods, T. 2002. Customer Preferences for Michigan Apples: A Case Example of a Market Research Program for a Commodity Industry, Journal of Food Distribution Research. 33(1): 125-135.



Uva, W.L. 2002. An Analysis of Vegetable Farms‘ Direct Marketing Activities in New York State. Journal of Food Distribution Research 33(1): 186-189.



Wysocki, Allen F., Muruli, Robert , Morgan, Kimberly , Degner, Robert . 2002. A National Survey Of Publicly Funded Agricultural Marketing Programs. Journal of Undergraduate Research



Trade Journals



Cantliffe, Daniel J., VanSickle, John J.. 2002. Can Florida Compete with the Spanish and Dutch Greenhouse Industries: Part 2. The Tomato Magazine. 6/August: Pp. 8 11.



Cantliffe, Daniel J., VanSickle, John J.. 2002. Can Florida Compete with the Spanish and Dutch Greenhouse Industries: Part 1. The Tomato Magazine. 6/ June: Pp. 11 12.



Cantliffe, Daniel J., VanSickle, John J.. 2002. A Sleeping Giant, Can Florida Compete with the Spanish and Dutch Greenhouse Industries?. Practical Hydroponics and Greenhouses. 67: Pp. 30 32.



Govindasamy, R. 2002. Farmers‘ Markets: They are Good For You. The New Jersey Farmer, p. 5



Govindasamy, R. 2002. Farms are Branching out, Capturing Roadside Crowd. The Philadelphia Enquirer, Camden County, CH 1, June 9.



Govindasamy, R. 2002. Consumers May be Warming to Irradiation. The Packer On Line, January 29.



Ricks, D., Rowley, C., and Woods, M. 2002. Tart Cherry Acreage in the United States Continues to Decline, The Fruit Growers News. 41(5), May.



Ricks, D. 2002. Michigan‘s Tart Cherry Acreage and Production Trends, Michigan Farm News. 79(4), February.



Ricks, D. 2002. Michigan‘s Changing Regions for Tart Cherry Acreage and Production, The Fruit Growers News. 41(1), January.



Schotzko, R. T. 2002. How do Yield, Size, Grade, and Cullage Affect Returns? Good Fruit Grower, January 15, p. 17-18.



Schotzko, R. T. 2002. A 105-million-box Apple Crop Is On the Horizon. Good Fruit Grower, March 1, p. 40-41.



Uva, W.L., et. al. 2002. "Demanding Year Ahead  NY Ag Outlook." American Agriculturist. February: 12-13.



VanSickle, John J. 2002. Risk Management Research for Citrus. Citrus & Vegetable Magazine. 66/January: Pp. 30 31.



VanSickle, John J. 2002. Buying a Synthetic Put. Citrus & Vegetable Magazine. 66/February: Pp. 50 51.



VanSickle, John J. 2002. Watch the Market from Both Sides of the Page. Citrus & Vegetable Magazine. 66/March: Pp. 56 57.



VanSickle, John J. 2002. Strategic Planning. Citrus & Vegetable Magazine. 66/April: Pp. 60 61.



VanSickle, John J. 2002. Planning. Citrus & Vegetable Magazine. 66/May: 52 pg.



VanSickle, John J. 2002. Off-Season Appraisals. Citrus & Vegetable Magazine. 66/July: Pp. 42 43.



VanSickle, John J. 2002. Closing Out the Old, Focusing on the New. Citrus & Vegetable Magazine. 55/August: Pp. 42 43.



VanSickle, John J. 2002. Risk Management and Pooling. Citrus & Vegetable Magazine. 66/September: Pp. 30 31.



VanSickle, John J. 2002. Price Risk Management. Citrus & Vegetable Magazine. 66/November: Pp. 24 25.



VanSickle, John J. 2002. Agri-nomics. The Florida Agri-Journal. II/5: 6 pg

03/07/2005

Regional:

Cheng, Hsiang-tai, 2004. Maine's Position in the Northeastern America Potato Production Region. Report prepared for the Research and Product Development Committee, Maine Potato Board. 12 Feb. 2004.

Eastwood, D., J. Brooker, C. Hall, E. Estes, T. Woods, J. Epperson, and F. Stegelin. 2004. A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers. Southern Cooperative Series Bulletin (SCSB) 403, 91 p. (http://web.utk.edu/~brooke00/RESEARCH/SCSB_TN_s222.pdf).

Cook, Roberta, "Transgenic Produce Slow to Enter Evolving Global Marketplace", California Agriculture, April-June 2004, Vol. 58:2, pp. 82-83.

Thilmany, D. and P. Watson. "The Increasing Role of Direct Marketing and Farmers Markets for Western US Producers." Western Economics Forum 3(December 2004).

State, Station or Agency:

Cheng, Hsiang-tai, 2004. Maine's Position in the Northeastern America Potato Production Region. Report prepared for the Research and Product Development Committee, Maine Potato Board. 12 Feb. 2004.

Escalante, C., Archie Flanders Esendugue Greg Fonsah, Curt Lacy, John McKissick, George Shumaker, Don Shurley, Forrest Stegelin, Nathan Smith and Fred White. 2003 Georgia Farm Outlook And Planning Guide, Department of Agricultural and Applied Economics, University of Georgia, AGECON-03-80.

Eastwood, D., John Brooker, C. Hall, E.A. Estes, James Epperson, & T. Woods. "A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers", Southern Cooperative Series Bulletin 403, University of Tennessee Agricultural Experiment Station, Knoxville, Tennessee, http://cals.ncsu.edu/saaesd/scsb/list/2000.htm, August 2004, 110 pages.

Fonsah, E.G (2003) "Fresh Market Vegetable Outlook". In: Georgia Vegetable Extension-Research Report 2002, Cooperative Research-Extension Publication No. 5-2003, The University of Georgia, College of Agricultural & Environmental Sciences, pp. 119-124.

Fonsah, E. G. (2003) "Vegetable Wholesale Price Trend" In: Georgia Vegetable Extension-Research Report 2002, Cooperative Research-Extension Publication No. 5-2003, The University of Georgia, College of Agricultural & Environmental Sciences, pp. 125-132.

Fonsah, E.G (2003). The Caribbean Basin Markets: New Opportunity for Georgia Fruits and Vegetables. Cooperative Extension Service, Agricultural and Applied Economics, The University of Georgia College of Agricultural and Environmental Sciences, AGECON-03-86, August 30.

Fonsah, E. G., (2004) "Fruits and Vegetables Situation Trend" In: Georgia Economic Outlook 2004. Selig Center For Economic Growth, Terry College of Business Publication, The University of Georgia.

Fonsah, E. G (2004) "Country of Origin (COOL): What it Means to the Fruit and Vegetable Industry". Georgia Extension Vegetable News, Cooperative Extension Service, The University of Georgia, College of Agricultural & Environmental Sciences, Vol. 4, No. 3. pg. 3 (Also see www.ugaveg.org).

Fonsah, E. G (2004) "A Decade Of Vegetable Production and Price Outlook". Georgia Vegetable Extension-Research Report 2003, Cooperative Research-Extension Publication, The University of Georgia, College of Agricultural & Environmental Sciences (In press).

Fonsah, E.G. (2004) "The Economics of Growing Vegetable Transplants in a Greenhouse" In: Commercial Production of Vegetable Transplants, Extension Bulletin 114B2003, Department of Horticulture, University of Georgia.

Fonsah, E.G. (2004) "The Economics of Growing Vegetable Transplants in a Greenhouse" In: Commercial Production of Vegetable Transplants, Extension Bulletin 114B2003, Department of Horticulture, University of Georgia.

Fonsah, E. G. (2004) "Changing Trend In Consumer Vegetable Preference: Opportunities and Challenges" Georgia Vegetable Extension-Research Report 2003, Cooperative Research-Extension Publication, The University of Georgia, College of Agricultural & Environmental Sciences In press).

Govindasamy, R., B. Schilling, K. Sullivan, C. Turvey, L. Brown and V. Puduri. "Returns to the Jersey Fresh Promotional Program - The Impacts of Promotional Expenditures on Farm Cask Receipts in New Jersey," Food Policy Institute Report RR-0404-006, March 2004.

Outreach/Industry Publications

Estes, E.A., T. Kleese, and L. Lauffer. "North Carolina Organic Vegetable Production Cost Study". ARE Research Report No.31, Department of Agricultural and Resource Economics, North Carolina State University, Raleigh, NC, 38 pages, June 2003.

Thilmany, D and Adrian Card, "Market Fresh", Colorado Agricultural Experiment Station Annual Report. 2004.

Thilmany, D., "Farmers Markets in Colorado and the Western US", Southwest Marketing Network Newsletter, December 2004.

Thilmany, D., "Farmers Markets and Direct Marketing: Opportunities for Colorado Producers", ABM Update, Vol. 1 September 2004.

Thilmany, D and K. Pepinsky, "AMR 04-03. Direct Marketing Agricultural Producers to Restaurants", The Case of Colorado Crop to Cuisine. September 2004. 9 pp.

Thilmany, D. ,AMR 04-02. Farmers Markets and Direct Marketing for Colorado Producers. September 2004. 4 pp.

Cook, Roberta., "Supply, Demand, and Structural Issues Affecting the Vegetable Seed Industry," Syngenta, Ladera Ranch, California, November, 18, 2004.

Cook, Roberta, "Economic Trends in the California Fresh Vegetable Industry," United Farm Workers, Campus, November 12, 2004.

Cook, Roberta, "Current Trends in the Marketing Of Fresh Produce," PLB 172, Campus, November 10 2004.

Cook, Roberta, "Trends in Marketing Fresh Produce and Fresh-cut Value-Added Products," UNEX/UC Davis Fresh-Cut Products: Maintaining Quality and Safety Short Course, Campus, September 16, 2004.

Cook, Roberta, "Trends in U.S. Fresh Produce Marketing," Keynote Speaker, California Fresh Produce and Floral Council, Oakland, California, September 13, 2004.

Cook, Roberta, "International Trade in Specialty Crops," DC Ag Leadership Fellows, Campus, August 13, 2004.

Cook, Roberta, "The Emerging N. American Greenhouse Tomato Industry Changes Dynamics in the Fresh Tomato Industry," Mexican Greenhouse Producer Association 5th Annual Congress (AMPHI), Guadalajara, Mexico, July 28, 2004.

Cook, Roberta, "Greenhouse Tomato Industry Marketing Challenges and Outlook Panel," Mexican Greenhouse Producer Association 5th Annual Congress (AMPHI), Guadalajara, Mexico, July 30, 2004.

Cook, Roberta, "Fresh Produce Marketing: New Challenges and Opportunities," UFFVA Leadership Fellows, Campus, July 16, 2004.

Cook, Roberta, "Consumer Issues in Quality and Safety," UCD Postharvest Technology Short Course, Campus, June 25, 2004.

Cook, Roberta, "The U.S. Fresh Produce Industry: An Industry In Transition," UCD Postharvest Technology Short Course, Campus, June 25, 2004.

Cook, Roberta, "Tendencias Internacionales en la Producción, Consumo y Distribución de Frutas y Verduras," Agritrade, Guatemala City, Guatemala, March 24, 2004.

Cook, Roberta, "California Agribusiness Executive Seminar," Director and case writer and presenter, Coalinga, California, March 7-9, 2004.

Cook, Roberta, "The Emerging N. American Greenhouse Industry Changes Dynamics in the Fresh Tomato Industry," North American Tomato Trade Working Group (NATTWG) and California Tomato Commission Annual Conference, Cabo San Lucas, Mexico, February 11, 2004.

Cook, Roberta, "Drivers Affecting the Ca. Fresh Produce Industry," and Panel on "The Current Economic Scene," California Agricultural Leadership Program Seminar, Class 34, Davis Campus, January 16, 2004.

Cook, Roberta, "Marketing Trends and Their Implications for Lake County Growers and Shippers," Solutions for Today's Farmers Conference, Kelseyville, California, January 10, 2004.

Cook, Roberta, "Becoming Certified: Evaluating the Organic Option," Solutions for Todays Farmers Conference, Kelseyville, California, January 10, 2004.

Cook, Roberta, "Globalization and Fresh Produce Marketing: Challenges and Opportunities," Keynote Address to the Annual Meeting of the Yuma Fresh Vegetable Association, Yuma, Arizona, December 4, 2003.

Cook, Roberta, "Global Fruit and Vegetable Consumption and Marketing Trends," USA Pears Wholesale-Retail Buyer Conferences in Guadalajara and Mexico City, México, November 17 and 18, 2003.

Cook, Roberta, "The Avocado Market: A Growth Market In a Mature Food Industry," Avocado Brainstorming 03 International Conference, Ventura, California, October 31, 2003.

Cook, Roberta, "Current Trends In Marketing Fresh Produce," for PMA 2003 Asian Produce Distribution Group, Davis Campus, October 29, 2003.

Cook, Roberta, "Forces Driving Change in Fresh Produce Marketing: Implications for Avocados," Keynote Address for the Avocado Society Annual Meeting, Ventura, California, September 20, 2003.

Cook, Roberta, "Trends in Marketing Produce and Fresh-cut Products," UCD Fresh-Cut Short Course, Campus, September 9, 2003.

Cook, Roberta, "Marketing Apples in a Global Environment: Challenges and Opportunities," Rabobank conference on Pipfruit Marketing, Hawke's Bay, New Zealand, July 30, 2003.

Cook, Roberta, "Globalization and Fresh Produce Marketing: Challenges and Opportunities (Keynote Address)," Produce Plus Conference, Auckland, New Zealand, July 28, 2003.

Cook, Roberta, "Globalization and Fresh Produce Marketing: Challenges and Opportunities," United Fresh Fruit and Vegetable Association (UFFVA) Fellowship Program, Campus, July 24, 2003.

Cook, Roberta, "Drivers of Change Affecting Agriculture in Monterey County: Value-Added Strategies," Monterey County Cluster Event, Salinas, California, July 16, 2003.

Cook, Roberta, "Consumer Issues in Quality and Safety," UCD Postharvest Technology Short Course, Campus, June 20, 2003.

Cook, Roberta, "Blueberry Outlook, Marketing Trends and Issues for California Blueberry Growers," UC Blueberry Field Day, Kearney Ag Center, May 15, 2003.

Cook, Roberta, "Globalization of Food Retailing Presents Challenges and Opportunities to Ag Suppliers," Science Based Information in Support of Sustainable Agriculture and Organic Production Conference, Campus, May 1, 2003.

Cook, Roberta, "Global Retailers Enhance the Effects of Food Industry Globalization: Get Ready!," Rural Appraiser's 2003 Spring Ag Outlook Forum, Sacramento, California, April 25, 2003.

Cook, Roberta, "The North American Greenhouse Tomato Industry - 2003 Market Outlook," N. American Tomato Working Group (NATTWG), Whistler, Canada, April 23, 2003.

Cook, Roberta, "Marketing Fresh Produce in a Consolidating Food Distribution System: Implications for Strategies, Promotion and Consumer Demand," Seminar for the UCD Center for Advanced Studies in Nutrition and Social Marketing, Campus, April 1, 2003.

Cook, Roberta, "The Consolidating US Food Distribution System: Implications for the Fresh Cherry Industry," UCD Cherry Industry Short Course, Stockton, California, March 27, 2003.

Cook, Roberta, "World Pear Outlook and Implications for the California Industry," Pear Advisory Board of Directors Retreat, Napa, California, March 7, 2003.

Cook, Roberta, "Marketing Apples in a Global Environment: Challenges and Opportunties," Mid-Valley Association's California Apple Symposium, Stockton, March 6, 2003.

Cook, Roberta, "The Globalization of Retailing: Implications for Agricultural Producers," Northwest Farm Credit System Executive Producer Roundtable Spokane, Washington, February 7, 2003.

Cook, Roberta, "Consumer Food Trends," Purdue University Short Course for the Seed Industry, Indianapolis, Indiana, February 5, 2003.

Cook, Roberta, "Drivers Affecting the California Fresh Produce Industry," Ag Leadership Class, Campus, January 10, 2003.

Sheils, C. et. al. 2004. "Harvesting Change - A Planning Workbook for Apple Growers". NY FarmNet. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Uva. W.L. 2004. "Sweet Corn Marketing Channels In New York State - A New York Sweet Corn Grower Survey" RB 2004-05. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Cuellar, S. and W. Uva. 2004. "Marketing and Merchandising Practices for Fresh Sweet Corn in Supermarkets - Challenges and Opportunities for the New York State Fresh Sweet Corn Industry". RB 2004-06. Dept. of Applied Economics and Management, Cornell University, Ithaca, New York.

Uva, W.L., G.B. White. 2004. "Adjusted Gross Revenue - Lite Crop Insurance Program Case Studies" http://hortmgt.aem.cornell.edu/programs/riskmgt.htm

Refereed Conference Proceedings

Benjamin, O., R Govindasamy, W Hallman, Ho-Min Jang, and Puduri V., "Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis." Joint 2004 Northeast Agricultural and Resource Economics Association and Canadian Agricultural Economics Society Annual Meeting Halifax, Nova Scotia, Canada, June 20-23, 2004.

Estes, E. A. "Using a Greenhouse Tomato Crop to Recover Bio-Resources from Swine Waste: Economic Analysis", invited poster presentation at the American Farm Bureau Annual Conference held in Honolulu, Hawaii, January 2004.

Estes, E.A. "Supply Chain Management Principles at Work in the Wholesale Peach Industry". Proc. of the Southeastern Peach Convention, Gregory Reighard, Clemson University (editor) Savannah, GA, pages 24-26, August 2003.

Fonsah, E.G. (2003) "Export Potentials for Georgia Fruits, Vegetables And Nuts: A Case Study of The Caribbean Basin Markets". In: Proceedings of the 2003 Southeastern Regional Vegetable Conference, Savannah Civic Center, January 10-12, pp. 19-24.

Fonsah, E. G. (2003) "Specialty Crops Situation and Outlook". 2003 Southern Region Agricultural Outlook Conference Proceedings, September 29 - October 1.
http://www.ces.uga.edu/Agriculture/agecon/workshops/2003con/Sroc2003.htm

Fonsah, E.G. (2004) "How to Determine Your Break Even Cost in Grape Production" Submitted: Proceedings of the 2005 Southeast Regional Vegetable Conference, Savannah International Trade & Convention Center, Savannah, Georgia, January 7-9, 2005.

Fonsah, E.G. (2004) "Domestic Versus Foreign Market Opportunities: Which Route To Take?" In: Proceedings of the 2004 Southeast Regional Vegetable Conference, Savannah International Trade & Convention Center, Savannah, Georgia, January 9-11, 2004, pp. 47-54.

Govindasamy, R., Turvey C., and Puduri V., "The Influence of Agro-terrorism on Consumers - Preference for Locally Grown Products: A Case-Study from New Jersey", The 2004 Conference of the Food Distribution Research Society, at the Inn at Morro Bay Morro Bay, California, October 10-13, 2004.

Govindasamy, R., and Puduri V., "Consumer Preferences towards Integrated Pest Management Produce." 2004 Annual Meeting of Northeastern Branch-American Society of Agronomy-Soil Society of America, Rutgers EcoComplex, Bordentown, New Jersey, USA, July 11-14 2004.

Govindasamy, R., Benjamin O., Hallman W., Ho-Min Jang, and Puduri V., "Public Approval of Plant and Animal Biotechnology In Korea: An Ordered Probit Analysis". Joint 2004 Northeast Agricultural and Resource Economics Association and Canadian Agricultural Economics Society Annual Meeting Halifax, Nova Scotia, Canada, June 20-23, 2004.

Cook, Roberta,, "Supermarket Challenges and Opportunities for Fresh Fruit and Vegetable Producers and Shippers: Lessons from the US Experience," Paper presented at the Conference on Supermarkets and Agricultural Development in China  Opportunities and Challenges, Shanghai, China, May 24, 2004, http://ucce.ucdavis.edu/files/datastore/234-240.pdf.

Cook, Roberta, "Trends in Global Fruit and Vegetable Production, Demand and Trade: Emphasis on the United States," 23rd World Union of Wholesale Markets Conference, Lisbon, Portugal, October 6, 2003.

Uva, W.L. 2004. "Strategies for Selling at the Competitive Produce Market". 2004 Southeast Regional Fruit & Vegetable Convention. January 9, 2004.

Refereed Journal

Acheampong, Y.J., J.E. Epperson, T.A. Park, and L.F. Gunter. 2004. Profitability Adjustment Patterns in International Food and Consumer Products Industries. Agribus. Int. J., 20(1): 31-43.

Bhuyan, S., H. Stewart, R. Govindasamy, F. Hossain, and A. Adelaja. "Satisfaction Evaluation of Food-Away-From-Home Choices by Consumers," Journal of Food Distribution Research. 34(2003): 7-12.

Costa, E.F., K. Wolfe, and J.E. Epperson. 2004. The Consumers of Vidalia Onions. J. Food Products Mkting., 10(4), forthcoming.

Estes, E.A. "Tomato Wars: A Discussion of How International Trade, Structural Changes, and Competitiveness Affect the North American Produce Industry". Journal of Applied and Agricultural Economics, Vol. 35(2): pages 313-320, August 2003.

Eastwood, D.B., J.R Brooker, E.A. Estes, and T.R. Woods. "A Marketing System Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers". Journal of Applied and Agricultural Economics, Vol. 35(2): pages 297-304, August 2003.

Fonsah, E.G (2002), "Integrated Quality Control Management Strategies in Banana Production, Packaging and Marketing". In: Journal of Food Distribution Research, 34(1), March 2003, pp. 99-106.

Fonsah, E.G, G. Krewer and M. Rieger (2003) "Banana Cultivars Trial for Fruit Production, Ornamental Landscape Use and Ornamental Nursery Production in South Georgia" Journal of Food Distribution Research, Vol. 35(1), pp. 86-92.

Govindasamy, R., J. Italia, M. Zurbriggen, and F. Hossain. "Producer Satisfaction With Returns From Farmers' Market Related Activity," American Journal of Alternative Agriculture, 18(2003):80-86.

Hossain, F., R. Jain and R. Govindasamy. "Financial Structure, Production and Productivity: Evidence from the U.S. Food Manufacturing Industry," Agricultural Economics, 2004. (Accepted)

Cook, Roberta, and Timothy Woods "A Path Dependency and Cluster Competitiveness Framework to Examine Regional Marketing Systems and Conflicts," Journal of Agricultural and Applied Economics, 35(2), August 2003.

Schuzzler, A., R. Govindasamy, and A. Adelaja. "A Comparative Evaluation of Organic Produce Consumers in New Jersey to New York and Pennsylvania," Journal of Food Distribution Research. 34(2003): 153-162.

Thilmany, D. "Direct Food Marketing to Restaurants through Existing Farmer's Market Alliances: The Case of Colorado Crop to Cuisine." Review of Agricultural Economics. 26(September 2004) 404-17.

Book Chapters

Fonsah, E.G (2003) "Economics of Sustainable Vegetable Production" In: Vegetables: Growth-Nutrition-Quality, Edited by Dr. Ramdane Dris, The Haworth Press, Inc. (In Press).

Cook, Roberta,, Hoy Carman and Rich Sexton, "Marketing California's Agricultural Production," Chapter 4 in California Agriculture: Issues and Challenges, Giannini Foundation, University of California Division of Agriculture and Natural Resources, 2004, pp. 89-119.

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