Annual/Termination Reports:

[04/27/2007] [07/31/2007] [12/17/2008] [12/17/2008] [07/27/2009]

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Participants

Adachi, Kenji - University of Minnesota;
Aghawani, Muna - Cornell University;
Armbruster, Walter - Farm Foundation;
Carman, Hoy - UC Davis;
Chang, Hui-Shung - University of New England;
Doliner, Brian - Cornell University;
Hargreaves, Paul - BC Dairy Foundation;
Henneberry, Shida - Oklahoma State University;
Kaiser, Harry - Cornell University;
Kinnucan, Henry - Auburn University;
Larson, Ron - Haworth College of Business, Western Michigan University;
Liu, Donald - University of Minnesota;
Mason, Katherine - Cornell University;
Meimann, Jim - National Pork Board;
Messer, Kent - Cornell University;
Meyer, Steve - NPB/Paragon;
Morgan, Lynn - California Department of Food & Agriculture;
Mugoya, Mainza - Cornell University;
Power, Gabriel - Cornell University;
Richards, Tim - Arizona State;
Rusmevichientong Pimbucha - Cornell University;
Shee, Apurba - Cornell University;
Vertermano, Leslie - Cornell University;
Yoneyman, Rena - Cornell University;
Zheng, Yuqing - Cornell University

Brief Summary of Minutes

See attached minutes.

Accomplishments

NECC063 meets semi-annually in a conference setting that provides an excellent forum for the exchange of ideas relating to commodity promotion research among participants. The conference participants always include a good mixture of university researchers, government officials and private sector practitioners. The October 12-13, 2006 conference held in Auburn, Alabama was titled "New Research in Producer Checkoff-Funded Activties, Including Export Promotion." The first day of the conference included three research paper sessions on (1) price promotion, (2) non-price promotion and (3) export promotion. The second day included a round table discussion on the role and status of promotion research and a business meeting of the technical committee.

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Participants

Armbruster, Walter - Farm Foundation;
Carman, Hoy - University of California, Davis;
Goldsmith, Peter - University of Illinois at Urbana-Champaign;
Hooker, Neal - Ohio State University;
Nichols, John - Texas A & M University;
Pennington, Julie - University of Nebraska, Lincoln;
Richards, Tim - Arizona State University;
Siebert, Jerry - University of California, Berkley

Brief Summary of Minutes

The NECC063 meeting is typically composed of two major segments. The first includes one or more formal paper presentation sessions by meeting participants. At the June 22, 2007 meeting, the paper session included four formal presentations and a roundtable discussion around the theme of "Managerial and Economic Issues in Commodity Promotion." The second session is a business meeting which focuses on the status of proceedings from previous meetings, plans for future meetings, and discussions relating to the functioning of the committee including elections of officers, adminsitrative reports, etc. A copy of the minutes of the business meeting session are attached.

Accomplishments

The theme of the Spring 2007 NECC063 semi-annual meeting was "Managerial and Economic Issues in Commodity Promotion." The meeting was held in conjunction with the International Food and Agribusiness Management Association's 17th Annual World Forum and Symposium held in Parma, Italy. As a result, the papers presented by committee members received significant international exposure. Four topics were presented: use of local claims on food labels; category management in fresh produce; customer branding of commodity products; and commodity promotion policy in the U.S. Farm Bill. The presentations were followed by a roundtable discussion of current issues in commodity promotion. The information developed by NECC063 participants is widely used by both private and public decision makers and university researchers.

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Participants

Balagtas, Joseph - Purdue University;
Chung, Chanjin - Oklahoma State University;
Doyon, Maurice - Laval University;
Green, Catherine - BC Dairy Foundation;
Hargreaves, Paul - BC Dairy Foundation;
Kaiser, Harry - Cornell University;
Kanter, Chris - Cornell University;
Kim, Jonghoon - Oklahoma State University;
Kinnucan, Henry - Auburn University;
MacDonald, Ian - Dairy Farmers of Canada;
Mengel, John - USDA, AMS, Dairy Programs;
Miller, Melanie - The Sugar Association;
Rusmevichientong, Pimbucha - Cornell University;
Suess, Amy - BC Dairy Foundation;
Xie, Jinghua - Auburn University;
Zheng, Yuqing - Cornell University

Brief Summary of Minutes

See attached minutes.

Accomplishments

The theme of the Fall 2007 NECC063 semi-annual meeting was "Branded and Generic Dairy Promotion: New Strategies, New Methods." There were three sessions. The first session, "Dairy Promotion in Canada and the United States," included five paper presentations focusing on location-association quality claims on food labels, generic advertising and promotion, consumer preferences for milk and asymmetric advertising response. The second session, "Export Promotion," included four presentations on economic anaylses of various export promotion programs. The third session was a round table discussion on current checkoff issues led by a panel of industry representatives. The information and discussions from the NECC063 conferences provide valuable input into public and private decision making. Continual participation in the projects by private and public representatives demonstrates the value they place on this activity.

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Participants

Armbruster, Walt - The Farm Foundation(retired);
Balagtas, Joseph - Purdue University;
Chung, Chanjin - Oklahoma State University;
Forker, Olan - Cornell University;
Hargreaves, Paul - BC Dairy Foundation;
Kaiser, Harry - Cornell University;
Kesecker, Kevin - AMS/FV;
Kim, Jong Hoon - Oklahoma State University;
Krugg, Michael - California Dept of Food & Ag;
Lau, Michael - Sam Houston State University;
Li, Lan - Cornell University;
Maxie, Robert - California Dept. of Food & Agriculture;
McDonald, Kara - Purdue University;
Mengel, John - USDA, AMS, Dairy;
Miller, Melanie - The Sugar Association;
Minor, Bart - Mushroom Council;
Norberg, Robert - Florida Dept. of Citrus;
Whitman, Carol - Marriner Marketing Communications;
Wohlegenant, Michael - N.C. State University;
Yang, Byung Woo - Oklahoma State University;
Zheng, Yuqing - Cornell University

Brief Summary of Minutes

See attached minutes.

Accomplishments

The general theme of the Spring 2008 NECC063 semi-annual meeting was "The Economics of Commodity Checkoff Programs." There were four sessions: "Market Structure, Product Differentiation, and Generic Commodity Promotion"; "Evaluating Alternative Uses of Check-off Funds"; "Spill-over Effects of Promotion"; and Successes and Challenges of Commodity Promotion - Industry Perspectives". Three papers were presented in each session. Paper authors were from academia, government agencies and private sector firms. This project continues to provide an opportunity for researchers to interact with public and private sector decision makers around the issue of commodity promotion. Meetings are well attended and the information generated is valuable for participants and other researchers and decision makers in the public and private sectors.

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Participants

Anders, Sven (Sven.anders@ualberta.ca) - University of Alberta;
Armbruster, Walter J (walt@farmfoundation.org) - Farm Foundation;
Aprile, Maria (aprile@uniparthenope.it)- University of Naples;
Balagtas, Joseph (balagtas@purdue.edu) - Purdue University;
Bowmar, Ross (bowmarro@msu.edu) - Michigan State University;
Canter, Neil (Neil.canter@map-global.com) - M.A.P.(Marketing Accountability
Partnership);
Chan, Kenny (kchan@csuchico.edu) - California State University;
Chung, Chanjin (chanjin.chung@okstate.edu) - Oklahoma State University;
Costanigro, Marco (Marco.costanigro@colostate.edu) - Colorado State University;
Cranfield, John (jcranfie@uoguelph.ca) - University of Guelph;
Dentoni, Domenico (dentonid@msu.edu) - Michigan State University;
Dittman, Todd (tdittman@rosedmi.com) - Dairy Management Inc.;
Durham, Cathy (Cathy.durham@oregonstate.edu) - Oregon State University;
Greathouse, Brian (bgreathouse@cdfa.ca.gov) - California Dept of Food & Ag;
Hargreaves, Paul (phargreaves@bcdf.ca) - BC Dairy Foundation;
Henneberry, Shida (srh@okstate.edu) - Oklahoma State University;
Hooker, Neal (Hooker.27@osu.edu) - Ohio State University;
Izumi, April (aizumi@cdfa.ca.gov) - California Dept of Food & Ag;
Jones, Keithly (kjones@ers.usda.gov) - Economics Research Service, USDA;
Joseph, Siny (siny@resecon.umass.edu) - University of Massachusetts-Amherst;
Kaiser, Harry (Hmk2@cornell.edu) - Cornell University;
Kapoor, Raj (rajkapoor@assocom-india.com) - Assocom-India Pvt. Ltd.;
Koo, Seungmo (koosm@cnu.al.k2) - Chungnam Natl University;
Krugg, Kelly (kkrug@cdfa.ca.gov) - California Dept of Food & Ag;
Lau, Michael (MichaelLau@shsu.edu) - Sam Houston State University;
Lee, Jonq-Ying (Jonqying@ufl.edu) - Florida Dept. of Citrus;
Li, Lan (ll469@cornell.edu) - Cornell University;
Manderfield, Dennis (dmanderfield@cdfa.ca.gov) - CDFA  Marketing Branch;
Maxie, Robert (bmaxie@cdfa.ca.gov) - CDFA  Marketing Branch;
Mengel, John (John.mengel@usda.gov) - USDA, AMS, Dairy Programs;
Meyer, Steve (steve@paragoneconomics.com) - Paragon Economics, Inc.;
Miller, Melanie (miller@sugar.org) - The Sugar Association;
Monson, Joseph (jmonson@cdfa.ca.gov) - CDFA  Marketing Branch;
Norberg, Robert (bnorberg@citrus.state.fl.us) - Florida Dept. of Citrus;
Parcell, Joseph (parcellj@missouri.edu) - University of Missouri-Columbia;
Pouliot, Sebastien (sebpouliot@gmail.com) - UC-Davis Agricultural Issues Center;
Richards, Timothy (trichards@asu.edu)- Arizona State University East;
Rick, Whitney (Whitney.rick@usda.gov) - USDA, AMS, Dairy Programs;
Rickard, Bradley (Bjr83@cornell.edu) - Cornell University;
Romanowaka, Patrycja (promanow@ualberta.ca) - University of Alberta;
Rossi, Daniel (rossi@aesop.rutgers.edu) - NERA;
Smith, Trenton (trentsmith@wsu.edu) - Washington State University;
Thomas, Arthur (Art.thomas@map-global.com) - M.A.P.(Marketing Accountability Partnership);
Tonsor, Glenn (gtonsor@msu.edu) - Michigan State University;
Volpe, Richard (volpe@primal.ucdavis.edu) - University of California  Davis;
Wexler, Jeanne (jwexler@cdfa.ca.gov) - CDFA  Marketing Branch;
Yang, Byung Woo (byung_woo.yang@okstate) - Oklahoma State University;
Wong, Janyce (jwong@cdfa.ca.gov) - CDFA  Marketing Branch;
Yost, Glenn (gyost@cdfa.ca.gov) - CDFA  Marketing Branch;
Zheng, Yuqing (yz248@cornell.edu) - Cornell University

Brief Summary of Minutes

See attached minutes.

Accomplishments

The theme of the Spring 2009 NECC 63 meeting was "Promotion Through Consumer Information on Food Credence Attributes." Following a plenary session that included presentations on federal policy issues and current challenges facing industry relating to commodity promotion, there were four sets of concurrent sessions: Session I - Organic and rbst-free Foods and Session II - Food Labeling and Promotion; Session III - Animal Welfare and Session IV - Country of Origin Labeling; Session V - Disease Outbreak Impacts and Session VI - Health Promotion, Nutrition Labels, & Health Claims; and Session VII - Organics, Quality Reputation, and Brand Names and Session VIII - Quality Assurance. There were a total of 30 presentations during the concurrent sessions. The attendance of the meeting included 50 researchers and decision makers from the private and public sectors. In addition, there were representatives from four countries in addition to the US. This project continues to allows a critical level of synergy among academic researchers, governments agencies and industry practitioners.

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