Annual/Termination Reports:

[08/10/2005] [08/12/2005] [08/15/2005] [02/14/2006] [05/17/2006]

Report Information

Participants

Alston, Julian - Univ of California, Davis;
Anderson, Kris - Oregon Department of Agri;
Armbruster, Walter - Farm Foundation;
Briscoe, Andrew;
Chung, Chanjin - Oklahoma State Univ;
Clayton, Kenneth - U.S.D.A.;
Davis, George - Texas A&M Univ.;
Feuz, Dillon - University of Nebraska;
Hedin, Perry;
Kaiser, Harry - Cornell University;
Kesecker, Kevin - USDA/AMS;
Kinnucan, Henry - Auburn University;
Larson, Ron - Western Michigan University;
MacDonald, Archie - Dairy Farmers of Canada;
Meimann, Jim - National Pork Board;
Mengel, John - USDA,AMS,Dairy Pgms;
Messer, Kent - Cornell University;
Messura, Mark - Cotton Incorporated;
Meyer, Steve - National Pork Board;
Morgan, Lynn - California Dept. of Food and Agric.;
Naczi, Richard - ADADC, Inc.;
Nenon, Sharynne - USDA;
Nichols, John - Texas A&M Univ;
Otley, Richard;
Patterson, Paul - Arizona State University;
Peters, Mark - USDA/AMS;
Preston, Warren - USDA;
Richards, Tim - Arizona State University;
Richardson, Blair;
Rutherford, John - International Dairy Foods Assoc;
Sonka, Steve - University of Ilinois;
Witney, Guy - California Avocado Com;
Zubler, Todd - Wilmer Cutler Pickering

Brief Summary of Minutes

See attached minutes.

Accomplishments

A very successful semi-annual conference was held March 25-26, 2004 in Baltimore, Maryland. The conference was titled, "Structural Change in Commodity Checkoff Programs: Impacts and Opportunities." The objectives of the conference were: (1) Assess changes in economic structure of producers and the food supply chain; (2) Identify and examine impications for commodity checkoff programs; (3) Review and assess trends in the design of collective action organizations; (4) Provide assessment of recent evaluation studies of generic promotion programs; and (5) Provide a forum for discussion of current research and implications for managers, researchers and policy makers. It is part of a continuing dialogue among researchers, government officials and industry leaders to discuss issues and methods relating to commodity promotion activities.

Publications

Impact Statements

Back to top

Report Information

Participants

Archie MacDonald - Dairy Farmers of Canada;
Ian Macdonald - Dairy Farmers of Canada;
Blair. R. Richardson - California Tree Fruit Agreement;
Todd M. Schmit - Cornell University;
Harry M. Kaiser - Cornell University;
Paul Hargreaves - BC Dairy Foundation;
Svetlana Connolly - DDB Canada;
Liz Gurszky - BC Dairy Foundation;
Henry Kinnucan - Auburn University;
John R. Mengel - USDA/AMS/Dairy Programs;
Carol Shmygol - Cossette Communication Marketing;
Walter Armbuster - Farm Foundation;
Daniel Rossi - Rutgers University;
Adrian Abbott - B.C. Tree Fruits Ltd.;
Mike Pearson - Agricultural Products Marketing Council;
Cathy Durham - Oregon State University;
John Rutherford - International Dairy Foods Association;
Dan L. Gunter - Florida Department of Citrus;
John Cranfield - University of Guleph;
Georges E. Morin - Cossette Communication Group;
Steve R. Meyer - National Pork Board;
John P. Nichols - Texas A+M University;
Glenn Yost - CA Department of Food & Agriculture, Marketing Branch;
Lynn A Morgan - CA Department of Food & Agriculture, Marketing Branch;
Tim Richards - Arizona State University;
Shida Henneberry - Oklahoma State University;
Paul Patterson
Katherine Louglin - Alberta Milk;
Ellen Goddard - University of Alberta;
Mike Westendorp - Ontario Egg Producers;
Maurice Doyon - Université Laval;
Rob Weaver - The Pennsylvania State University;
Ryan Cardwell - University of Sask.

Brief Summary of Minutes

See attached minutes.

Accomplishments

A semiannual conference, titled "Optimal Advertising Investment: Size, Sourcing and Scope," was held in Alberta, Canada, September 30 - October 1, 2004, with the following presentations:<br /> "Matching Commodity Funding to the Task: How Do We Estimate Fundign Needs";<br /> "Selling Funding Increases to Farmers: the Expereience of Western Canadian Milk Programs";<br /> " The Results of Model Results in Selling the Program";<br /> "Experience with a National Program: Grow the Market Proposal";<br /> "Optimal Seasonal Allocation of Genereic Dairy Advertising Expenditures";<br /> "Optimal Advertising Budgets: the Case of Chickens in Canada and Eggs in Australia";<br /> "Generic Advertising in Branded Value Chains";<br /> "A Dynamic Assessment of Commodity Promotion Programs";<br /> "Update of th Legal Status of US Programs";<br /> "Egg Promotion in Canada";<br /> "British Columbia Tree Fruits Marketing Program".<br /> <br /> This conference provided another forum for researchers, industry leaders and government officials to evalaute and share knowledge of commodiaty promotions activities and functions.

Publications

Impact Statements

Back to top

Report Information

Participants

Armbruster, Walter - Farm Foundation;
Bailey, Mark - USDA/CSREES/ECS;
Balagtas, Joseph - Purdue University;
Berg, Linda - Office of Attorney General;
Brunke, Henrich - University of California;
Burtt, Andrew - Meat & Wool New Zealand, Ltd.;
Carman, Hoy - University of California, Davis;
Chung, Chanjin - Oklahoma State University;
Coelho, Virginia - California Beef Council;
Crespi, John - Kansas State University;
Devadoss, Stephen - University of Idaho;
Dong, Diansheng - Cornell University;
Dyer, John - California Dept. of Food & Agriculture;
Fletcher, Stanley - University of Georgia;
Fore, Steven - Natl Watermelon Promotion Board;
Goodwin, Harold - University of Arkansas;
Hedin, Perry - Cherry Industry Administrative Board;
Hughes, Carolyn - California Tomato Board;
Kaiser, Harry - Cornell University;
Kimmel, Kurt - U.S. Department of Agriculture;
Kinnucan, Henry - Auburn University;
MacDonald, Archie - Dairy Farmers of Canada;
MacDonald, Ian - Dairy Farmers of Canada;
Manderfield, Dennis - California Dept. of Food & Agriculture;
Manock, Kendall - Baker, Manock, and Jensen;
Meehan, Kathleen A. - Baker, Manock & Jensen;
Meimann, Jim - National Pork Board;
Mengel, John - USDA, AMS, Dairy Programs;
Messer, Kent - Cornell University;
Messura, Mark - Cotton Inc.;
Miller, Melanie - Sugar Association;
Moffitt, Kevin - Pear Bureau Northwest;
Morgan, Lynn - California Dept. of Food & Agriculture;
Murray, Brian - Texas Department of Agriculture;
Nave, Kathleen - CA Table Grape Commission;
Nichols, John P. - Texas A&M;
Richards, Tim - Arizona State University East;
Rutherford, John - International Dairy Foods;
Sexton, Richard - University of California, Davis;
Shrestha, Narestha - Alaska Seafood Marketing Institute;
Siebert, Jerome - Walnut Marketing Board;
Simpson, Tana - Oregon Wheat Commission;
Sumner, Daniel - University of California;
Weaver, Robert - Penn State;
Wilkinson, Robert D. - Baker, Manock & Jensen;
Williams, Gary W. - Texas A&M University;
Witney, Guy - California Avocado Commissions;
Wong, Janyce - California Dept. of Food & Agriculture;
Yost, Glenn - California Dept. of Food & Agriculture

Brief Summary of Minutes

See attached minutes.

Accomplishments

The semi-annual conference held in San Diego, California, March 17-18, 2005, was titled "The Economics of Commodity Promotion Programs: Lessons from California." The conference addressed the legal issues, alternatives to mandated programs and other issues in the economics of mandated commodity promotion programs. Some of the materials presented in this conference wil appear in a new book with the same title which will be published by Peter Lang Publishers in 2005. Presenters at the conference included representatives from academia, government and the private sector.

Publications

Impact Statements

Back to top

Report Information

Participants

Kris Anderson - Oregon Department of Agriculture;
Walt Armbruster - Farm Foundation;
Dennis Balint - California Walnut Commission;
Linda Berg - Office of Attorney General, California;
Jim Binkley - Purdue University;
Chanjin Chung - Oklahoma State University;
Madlyn Daley - Dairy Management, Inc.;
Kellie Dubois - California Avocado Commission;
Kevin Fore - National Watermelon Promotion Board;
Perry Hedin - Cherry Industry Administrative Board;
Neal Hooker - The Ohio State University;
Pauline Ippolito - Federal Trade Commission;
Rene Hadjigeorgalis - New Mexico State University;
David Just - Cornell University;
Cathy Kapica - The McDonald's Corporation;
Kevin Kesecker - USDA/AMS;
Henry Kinnucan - Auburn University;
Alan Levy - Food and Drug Administration;
Lan Li - University of California, Davis;
Archie MacDonald - Dairy Farmers of Canada;
Lisa Mancino - USDA/ERS;
Jim Meimann - National Pork Board;
John Mengel - USDA/AMS/Dairy;
Melanie Miller - The Sugar Association;
Lynn Morgan - California Department of Food & Agriculture;
Tom Nagle - International Dairy Foods Association;
John Nichols - Texas A&M University;
Christian Nissen - USDA/AMS/SE Marketing Field Office;
Robert Norberg - Florida Department of Citrus;
Paul Patterson - Arizona State University;
Tim Richards - Arizona State University;
Rick McCarty - National Cattlemen's Beef Association;
John Rutherford - International Dairy Foods Association;
Trent Smith - Washington State University;
Ron Ward - University of Florida;
Glenn Yost, California Department of Food & Agriculture

Brief Summary of Minutes

See attached minutes.

Accomplishments

"Obesity, Nutrition and Commodity Promotion" was the title of the semi-annual conference held in Savannah, Georgia on October 13-14, 2005. Presenters at the conference included representatives from: Dairy Marketing, Inc.; California Strawberry Commission; Florida Department of Citrus; Cattlemens Beef Promotion and Research Board; The McDonalds Corporation; and California Walnut Commission in addition to scientists from participating universities and the USDA-ERS. Presented papers will be available at NEC 63 website. Topics included, among others, health and nutrition research conducted by commodity group, promotion of health messages, consumers understanding of health claims and factors that influence food choices.

Publications

Impact Statements

Back to top

Report Information

Participants

Chanjin Chung - Oklahoma State University;
John Nichols - Texas A&M University;
Harry Kaiser - Cornell University;
Henry Kinnucan - Auburn University;
Shida Henneberry - Oklahoma State University;
Gary Williams - Texas A&M University;
Bruce Wolk - National Honey Board;
Ken Clayton - Agricultural Marketing Service/USDA;
Tim Richards - Arizona State University;
Steve Meyer - Paragon Economics, Inc;
Kathy Diaz-Cretu - California Dept. of Agriculture;
John Crespi - Kansas State University;
Rick Naczi - ADADC;
Oral Capps - Texas A&M University;
Rich Otley - Cattlemen's Beef Board;
Trina Robertson - Dairy Council of California;
Jerry Siebert - University of California-Berkley;
Kristyn Anderson - Oregon Department of Agriculture;
Suzanne Dash - AMS/USDA;
Perry Hedin - Cherry Industry Administrative Board;
Melanie Miller - The Sugar Association;
Kathleen Nave;
Edward Beckman;
Robert Norberg - Florida Department of Citrus;
Joseph Balagtas;
Catherine Durham - Oregon State University;
Paul Hargreaves - BC Dairy Foundation;
Donald Hinman;
Carolyn Hughes;
Ken Keck - Florida Department of Citrus;
Ian MacDonald - Dairy Farmers of Canada;
Jaimie Turkington - BC Dairy Foundation;
Carol Whitman;
Kurt Kimmel - USDA/Fresno California;
Barton Minor - Mushroom Council;
Seung Mo Koo - Chungnam National University;
Jong Soo Park - Chungnam National University;
Bruce Boynton - Nationial Honey Board;
John Mengel - USDA;
Bruce Obbink - California Table Grape Commission;
Lauren Cresti

Brief Summary of Minutes

See attached minutes.

Accomplishments

The semi-annual conference held in Monterey, California on March 9-10, 2006 was titled "Commodity Promotion Evaluation Workshop for Researchers and Managers." The workshop was divided into four sessions. The first session provided an overview of quantitiative evaluation methods by scientists from particiapating universities. Industry managers and governement administrators presented expectations and concerns with current evaluation studies in the second session. Case studies of evaluations and how they could be used to assist managers in improved decision making and communication with board members were presented in the third and fourth sessions. There was a good distribution of and exchange among attendees from academia, government and industry.

Publications

Impact Statements

Back to top