WCC72: Agribusiness Research Emphasizing Competitiveness
(Multistate Research Coordinating Committee and Information Exchange Group)
Status: Inactive/Terminating
Date of Annual Report: 12/20/2002
Report Information
Annual Meeting Dates: 06/23/2002
- 06/25/2002
Period the Report Covers: 01/01/2002 - 12/01/2002
Period the Report Covers: 01/01/2002 - 12/01/2002
Participants
Albert Allen Mississippi State UniversityJay Akridge Purdue University
Gregory Baker Santa Clara University, CA
David Barton Kansas State University
Kevin Bernhardt UW_Platteville
Arlo Biere Kansas State University
Mike Boehlje Purdue University
Michael Boland Kansas State University
John Brooker University of Tennessee
Larry Burt Oregon State
Jim Casey CSU-Fresno
Fabio Chaddad Washington State Unviversity
Duncan M Chembezi Alabama A&M
Dennis Conley University of Nebraska
Athony Crooks USDA
Francisco Diaz-Hermelo Purdue University
Bill Dobson Wisconsin-Madison
Frank Dooley Purdue University
Yann Duval Washington State Unviversity
Ed Estes North Carolina State University
Gary F. Fairchild University of Florida
Wojciech Florkowski University of Georgia
Joan Fulton Purdue University
Jose Garcia-Vega Universidad de Monterey
Wayne Gauthier Lousiana State University
Brent Gloy Cornell University
Peter Goldsmith Illinois
Hamisch Gow Illinois
Allan Gray Purdue University
David Hahn Ohio State University
James Hagen Cornell University
Jill Halfman Tarleton State University
Charlie Hall University of Tennessee
Sue Hine Colorado State University
David Holder USDA-CSREES
Neal Hooker Ohio State University
Lisa House University of Florida
Antonio Torres Jr. Purdue University
Don Larson Ohio State University
Annette Levi CA State University, Chico
Kerry Litzenberg Texas A&M
Todd Lone CSU-Chico
Conrad Lyford Oklahoma State University
Mike Mazzocco Illinois
Karl Meilke University of Guelph
LeeAnn Moss The Ohio State University
Desmond Ng University of Alberta
William Nganje North Dakota State University
Antonio Nogueira University of Sao Paulo
Patrick D. O'Rourke Illinois State
Robert Oehrtman Oklahoma State University
Lance Oliver University of Ilinois
Stacey Olson Tarleton State University
Mechel Paggi CSU-Fresno
Joe Parcell University of Missouri
Art Parker CSU-Pomona
Juan Penaherrera Michigan State University
Chris Peterson Michigan State University
Michael Poray Purdue University
Alice Rhea University of Tennessee
John Siebert Texas A&M
David Smith CSU-Fresno
Steve Sonka Illinois
Dave Sparling University of Guelph
Tom Sporleder Ohio State University
Andrew S. Starbird Santa Clara University, CA
James Sterns University of Florida
Geetanjali Tandon University of Ilinois
Eric Thor Arizona State University
Mardianto Tjia
Steve Torok University of Wyoming
Wendy Umberger Colorado State University
Cheryl Wachenheim North Dakota State University
Mark Wade University of Florida
Hank Wallace CSU-Chico
Ruby Ward Utah State
James Weidman Cal Poly at Pomona
Randy Westgren Illinois
Glen Whipple University of Wyoming
Rick Whitacre Illinois State
Paul Wilson University of Arizona
Randy Winter Illinois State
Ferdinand Wirth University of Florida
Keith Woodford Lincoln University, New Zealand
Tim Woods University of Kentucky
Max Wortman Iowa State University
Al Wysocki University of Florida
Kimberly Zeuli UW-Madison
Brief Summary of Minutes
This section is divided into three sections: 1) Minutes, 2)Agenda, and 3) Treasurer‘s Report.***********************************************************
Section 1) Minutes
2002 Annual Meeting Minutes
Minutes from the WCC-72 Meeting, Las Vegas
June, 2002
The meeting began with a business session where the nominating committee was selected. This was followed by a Knowledge Management Industry Focus with Mr. Michael OConnor, a retired executive director of the Food Marketing Institute, speaking. The overall presentation generated a great deal of discussion and questions.
Next were two book reviews on knowledge management: Tom Sporleder reviewed Knowledge Management and Charlie Hall reviewed Fast Food Nation, the latter of which generated a lot of questions and answers.
The afternoon session began with two papers on knowledge management strategy with Desmond Ng first presenting a knowledge-based view of strategy and Hamish Gow then presenting a new model for analyzing how businesses can cooperate to compete in high velocity global markets.
This session was followed by a presentation of knowledge management in Asia with Eric Thor talking about his experiences in China and Jim Hagen presenting his work in Southeast AsiaVietnam.
This was followed by the last paper session of the day including applied research done in the area of knowledge management. David Sparling, Geetanjali Tandon, and LeeAnn Moss all presented research that they had completed in the area. This concluded the first day of the program.
Day two started with a business session where the new secretary for next year was elected. Next years officers include: Charlie Hall as president, Sue Hine, vice chair, Cheryl Wachenheim will be the new secretary and Al Wysocki will continue on as treasurer.
Next was a special panel discussion on outside perspectives of agribusiness research, teaching, and outreach. David Holder of the USDA and Otto Doering, Purdue University helped to provide different insights as individuals outside of the agribusiness discipline. A great deal of questions and comments (as well as areas of concern to pursue) were generated by the discussion following their presentations.
Lisa House next presented research completed on Ph.D. education. She described a survey sent to recent graduates and their responses to issues surrounding their education in the area of agribusiness. Again, many questions were generated and a good discussion followed. Randy Westgren also presented some new ideas about where the discipline is going and offered a lot of food for thought as well as some new perspectives.
The last agenda in the morning was a panel of recent Ph.D. grads who talked about their individual experiences in both their graduate program and new jobshow well prepared they were and their recommendations for other graduates following in their footsteps.
In the afternoon, there were two paper sessions. The first included papers about the vegetable and fruit industry in Guatemalan presented by Juan-Manuel Estrada, a vegetable case study in Colorado presented by Susan Hine, and an IFAS team Update of their recent survey work given by Alice Rhea.
The second and last session was on supply chains in knowledge management and included a paper on vertical coordination and knowledge creation by Antonio Nogueria and Mike Mazzocco reported on a consumer survey completed on consumer responses to GMO foods.
All papers can be downloaded from the WCC-72 website located at:
http://wcc72web:wcc72web@spnode16.nerdc.ufl.edu:8910/SCRIPT/WCC72/scripts/serve_home
Respectfully submitted by
Susan Hine, Secretary WCC-72
*********************************************************
Section 2: Agenda
2002 Meeting Agenda
WCC-72
The Western Coordinating
Committee on Agribusiness
Annual Meeting - June 23-26, 2002
Boardwalk Hotel Casino, Las Vegas, NV www.hiboardwalk.com
Coney Island A, 2nd Level
2002 Executive Committee
President: Peter Goldsmith, U. of Illinois
Pgoldsmi@uiuc.edu
Vice President: Charlie Hall, U. of Tennessee
mailto:crh@utk.edu
Secretary: Sue Hine, Colorado State
suehine@lamar.colostate.edu
Treasurer: Allen Wysocki, U. of Florida
Wysocki@ufl.edu
Ex Officio: Frank Dooley, Purdue U.
and Max Wortman, Iowa State U.
Guest:
Mr. Michael OConnor, Retired Executive Director, Food Marketing Institute
Sunday, June 23, 2002
Informal Drop In 7:00pm to 10:00pm
This is the totally casual hospitality chat in the WCC-72 Presidents Suite (i.e., in Peters hotel room). It is a come & go.
Monday, June 24, 2002
7:15am Registration & Continental Breakfast
7:45am
Business Session#1
Moderator: Peter Goldsmith, U. Illinois
Welcome, Introductions, Selection of the Nominations Committee
8:15 am
Session #1
Knowledge Management Industry Focus
Moderator: Hamish Gow, U. Illinois
Mr. Michael OConnor, Retired Executive Director, Food Marketing Institute
10:00 am Coffee Break
10:15 am
Session #2
Knowledge Management: Asian Agribusiness
Moderator: Max Wortman, Iowa State
1. Eric Thor, ASU. The Western US and China Project
2. Jim Hagen, Cornell. Food Distribution in Southeast Asia
11:45 Lunch - Beacon Tower
1:00 PM
Session #3
Knowledge Management: Strategy
Moderator: Mike Mazzocco, University of Illinois
1. Hamish Gow, U Ill. Cooperating to Compete in High Velocity Global Markets
2. Desmond Ng, U. Alberta. Knowledge-based View of Strategy
2:00 PM
Session #4
Knowledge Management: Book Reviews
Moderator: Dennis Conley, U.Nebraska
1. Charlie Hall, U. Tenn. Fast Food Nation
2. Tom Sporleder, OSU Knowledge Management
3:15 Break
3:30 PM
Session #5:
Knowledge Management: Applied Research
Moderator: Charlie Hall, U. Tennessee
1. David Sparling, U. Guelph. Innovation in Canadian Agri-Food Sector
2. Geetanjali Tandon, U. Illinois Advanced Technology and Knowledge Transfer
3. LeeAnn Moss, OSU. Knowledge Capital, Intangible Assets, and Leverage
4:45pm Posters & Cash Bar
Tuesday, June 25, 2001
7:15am Breakfast
7:45am
Business Session #2
Moderator: Peter Goldsmith, U of Illinois
8:15am
Session #6
Special Panel Discussion
Moderator: Michael Boehlje, Purdue
Outside Perspectives on Agribusiness Research, Teaching, and Outreach
Susan Offutt, Director ERS
David Holder, USDA-CSREES
Otto Doering, Purdue University
9:30am Break
10:00am
Session #7
Ph D Curriculum.
Moderator: Chris Peterson, Michigan State University
1. Lisa House, U. Florida. Agribusiness Research Methods and PhD Education
2. Randy Westgren, U. Illinois. Homosocial Reproduction in PhD Education
11:15am
Session #8
Ph D Curriculum: Panel of PhD Grads
Moderator: Conrad Lyford, Texas Tech University
Lee Anne Moss, OSU
William Nganje, N.D. State
Wendy Umberger, CSU
11:45 Lunch on Your Own
1:15pm
Session #9
Fruit and Vegetable Industry
Joint session with S222.
Moderator: Al Wysocki, University of Florida
Three papers from S222
1. Juan-Manuel Estrada, A Case Study of Guatemalan Raspberries
2. Susan Hine, CSU. A Case Study of Vegetable Growers in Colorado
3. Tim Woods, UK. An IFAS Team Update
2:45pm Coffee Break.
3:00pm
Session #10
Knowledge Management: Supply Chains
Moderator: Allan Gray, Purdue University
1. Antonio Nogueria, Vertical Coordination and Knowledge Creation
2 Mike Mazzocco, University of Illinois. Consumer Response to GMO Foods
4:00pm WCC-72 Program Ends
Wednesday June 26 8:00am - Noon
NC-224 Meeting
Beacon Tower
Wednesday June 26 8:00am Noon
S222 Meeting
Brighton Beach
Registration Information
The $140.00 registration can be paid in advance (to the University of Florida) and sent to:
Dr. Allen Wysocki, Treasurer
Food & Resource Economics
University of Florida
P.O. Box 110240
Gainesville, FL 32611-0240
The Boardwalk Hotel and Casino has offered our group a special rate of $79 per night on Saturday June 22, and $39 per night from Sunday June 23 to Friday June 28th.
Book your reservations directly with the Boardwalk Hotel & Casino by calling Room Reservations at (800) 635-4581 before June 1, 2002. Please indicate that you are part of the Western Coordinating Committee on Agribusiness group. You will be required to put down a deposit of one night‘s stay to guarantee your room and the rate.
*************************************************************
The treasurer‘s report. In brief, the Committee financially had a positive year and ended the year with a strong balance in its bank account. The full report is in PDF format and can be found at:
http://webct1.nerdc.ufl.edu:8900/public/WCC72/index.html