SAES-422 Multistate Research Activity Accomplishments Report

Sections

Basic Information
Additional Info

Status: Approved

Basic Information

Project No. and Title: NECC_OLD63 : Research Committee on Commodity Promotion
Period Covered: 10/01/2005 to 03/01/2006
Date of Report: 05/17/2006
Annual Meeting Dates: 03/09/2006 to 03/10/2006

Chanjin Chung - Oklahoma State University; John Nichols - Texas A&M University; Harry Kaiser - Cornell University; Henry Kinnucan - Auburn University; Shida Henneberry - Oklahoma State University; Gary Williams - Texas A&M University; Bruce Wolk - National Honey Board; Ken Clayton - Agricultural Marketing Service/USDA; Tim Richards - Arizona State University; Steve Meyer - Paragon Economics, Inc; Kathy Diaz-Cretu - California Dept. of Agriculture; John Crespi - Kansas State University; Rick Naczi - ADADC; Oral Capps - Texas A&M University; Rich Otley - Cattlemen's Beef Board; Trina Robertson - Dairy Council of California; Jerry Siebert - University of California-Berkley; Kristyn Anderson - Oregon Department of Agriculture; Suzanne Dash - AMS/USDA; Perry Hedin - Cherry Industry Administrative Board; Melanie Miller - The Sugar Association; Kathleen Nave; Edward Beckman; Robert Norberg - Florida Department of Citrus; Joseph Balagtas; Catherine Durham - Oregon State University; Paul Hargreaves - BC Dairy Foundation; Donald Hinman; Carolyn Hughes; Ken Keck - Florida Department of Citrus; Ian MacDonald - Dairy Farmers of Canada; Jaimie Turkington - BC Dairy Foundation; Carol Whitman; Kurt Kimmel - USDA/Fresno California; Barton Minor - Mushroom Council; Seung Mo Koo - Chungnam National University; Jong Soo Park - Chungnam National University; Bruce Boynton - Nationial Honey Board; John Mengel - USDA; Bruce Obbink - California Table Grape Commission; Lauren Cresti

Brief Summary of Minutes of Annual Meeting

See attached minutes.

Legacy attachment file:

[Minutes]

Accomplishments

The semi-annual conference held in Monterey, California on March 9-10, 2006 was titled "Commodity Promotion Evaluation Workshop for Researchers and Managers." The workshop was divided into four sessions. The first session provided an overview of quantitiative evaluation methods by scientists from particiapating universities. Industry managers and governement administrators presented expectations and concerns with current evaluation studies in the second session. Case studies of evaluations and how they could be used to assist managers in improved decision making and communication with board members were presented in the third and fourth sessions. There was a good distribution of and exchange among attendees from academia, government and industry.

Impacts

Publications

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