Brief Summary of Minutes of Annual Meeting

The meeting was called to order by Esendugue Greg Fonsah at 8 am Eastern Time.

1. The Chair began the meeting by welcoming members and introducing the in-coming Chair. He noted new members and welcomed their growing participation.
2. The meeting agenda was reviewed.
3. The minutes from the 2023 S-1088 meeting were A motion to approve was made by Tim Woods (UKy) and seconded by Margarita Velandia (UTK). The motion passed unanimously.

 

State Reports

1. Members presented abbreviated state reports, focusing on overview and any pressing activities. More detailed reports to come with written summaries which will be submitted.
2. Jenifer Huang McBeath presented an overview of her work on development of Rhodiola rosea – a high valued medicinal crop in Alaska

 

Agenda Items:

1. Development and submission of a new proposal
   • The timeline for development of a new proposal was reviewed.
   • Recognizing the benefits of a multi-state approach to issues addressed by S-1088, there was unanimous support for submitting a new proposal and requesting a 5-year timeline (requested duration to be October 1, 2025 – September 30, 2030).
   • Title and objectives for a new proposal were discussed and a consensus was reached among the members present. Drafted language to be circulated among all current S-1088 members for any further input.
   • Members present discussed their individual programs and noted where they found the most synergies with the proposed objectives for the new proposal. Noted that all 3 of the proposed new objectives are appropriate for multi-state effort with a cross-section of members having activities in those areas that would benefit from continued collaborative efforts.
2. Potential Group Activities –the following group activities were proposed for the membership with member(s) leading the effort
   • Publish series of coordinated reports from S-1088 activities in Specialty Crop section of Southern Ag Today https://southernagtoday.org/ [Kim Morgan and Maria Bampasidou serve as SAT Specialty Crop Topic Leaders].
   • Incorporate multi-state participation to develop podcast episodes for “Let’s Talk About Labor” https://arec.tennessee.edu/extension/lets-talk-about-labor/ [Margarita Velandia]
   • Develop and submit proposal for AAEA symposium on emerging research related to labor issues for specialty crops [Tim Woods]
   • Explore opportunities for a proposal related to impacts from government food purchase and feeding programs on specialty crop markets as well as consumer nutrition [Suzanne Thornsbury and Ariana Torres]
3. New Membership
   • The group recognized there is limited participation from universities in some of the major specialty crop producing states and that new faculty are often unaware of multi-state projects and the benefits they provide. We will undertake a coordinated effort to reach these groups, including at non-land grant institutions.
   • Survey S-1088 members and potential members about their expectations, perceived benefits, and future needs from a multi-state effort [Suzanne Thornsbury and Jackie Yenerall]

The meeting was adjourned at 12 PM Eastern Time

Accomplishments (organized by objective):

 

Objective 1

Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets.

S-1088 team members engaged in research focused on consumer demand for increasingly differentiated products, attributes, and accessibility options. Buyer willingness-to-pay and analysis of how information is, or can be, conveyed to consumers are often a focus as they impact purchase decisions. Selected examples include:

Consumer preferences for new technologies: Washington State University research on blueberries supports targeted breeding efforts by identifying the quality traits consumers value most with a goal of ultimately increasing access to nutritious food. Additional research on cranberries and apples provided valuable insights to encourage the adoption of technologies like CRISPR and postharvest irradiation. These advancements improve the palatability of cranberries without added sugar and enhance the quality and shelf-life of apples in storage. This work increases access to healthier fresh apples and cranberry-based products. Analysis included estimating the willingness-to-pay and the probability of purchasing of processed cranberries and fresh apples that have used alternative technologies.

New products in response to changing preferences: A University of Alaska project focused on the development of environmentally-responsible rhodiola farms in Alaska through the explication of the microbiome. Rhodiola (Rhodiola app.), a perennial herbaceous high-valued medicinal plant, is the latest agricultural crop developed in the State. The project addressed the 1) development of an efficient and economical production system for a healthy robust rhodiola crop; and 2) development of environmentally-benign means of disease control.

Purdue University members evaluated adoption of value-added technologies for specialty crops, particularly focused on opportunities for beginning farmers and ranchers.

Responsiveness to price: Projects at Washington State University estimated the price elasticity; how sensitive consumers are to price variations given different quality descriptors. Analysis included estimating the willingness-to-pay for the job features H-2A workers in apple operations value the most.

Demand for expanded accessibility. The COVID-19 pandemic significantly impacted production and marketing of consumer products. In 2024, members from University of Tennessee and Rutgers University evaluated demand for online grocery shopping.

University of Tennessee analyzed data that captures households’ attitudes towards and use of online grocery shopping, including expenditures on fruits and vegetables and their preferences for delivery and service attributes of online grocery shopping platforms. Preliminary results from a cluster analysis suggest households can be grouped into four clusters based on their attitudes regarding the time and money cost associated with online grocery shopping, and trust in retailers. Other preliminary results find that while households value faster delivery when using online grocery shopping, they place an even greater value on a hypothetical service attribute that trains grocery store employees to select high quality perishable products.

The Rutgers study focused on online fresh fruit and vegetable shopping in the Mid-Atlantic region of the United States, based on responses from 618 individuals. The comparison of consumer attributes and attitudes before and after COVID-19 revealed how major events lead to significant changes in consumer preference for shopping online. The study also recognized the distinctiveness between fruits and vegetables. The study revealed that well-educated adult males, whether working or retired, are more willing to buy fresh products online. Having household members below 17 years old contributes to this rising tendency both before and after the pandemic. With increasing age, the tendency for online shopping declines, regardless of the existence of COVID-19 as a factor. Higher income and a greater potential to spend on fresh products seem to increase the probability of shopping online. One significant finding is the positive relationship between urban residency and the probability of accepting online shopping. Online shopping has become common for everyone in the last two decades.

Labelling strategies: In 2024, University of Tennessee investigated the impact of color-coded Nutrition Facts Panels (NFP) on consumer behavior to reveal new insights into label effectiveness in guiding healthier food choices of snacks and fresh produce. By analyzing participant responses, viewing patterns, and decision times, the study quantified how color-coded NFPs affect consumers' ability to quickly and accurately assess product healthiness and make informed purchasing decisions. Results demonstrated that color-coded NFPs notably increased attention to restricted nutrients and improved decision efficiency, providing a new understanding of how label design can enhance consumer engagement with nutrition information.

 A University of Florida project focused on increasing grower knowledge of potential benefits from labeling product as produced with best management practice (BMP) as well as increased consumer knowledge of BMPs and the environmental impact of agricultural production. Grower and consumer surveys were developed to estimate grower attitudes toward the BMP label marketing program, estimate consumer preferences for BMP labels on different specialty crops, and understand how packaging units affect the willingness-to-pay estimates for BMP labels.

Members from Louisiana State University and University of Kentucky assessed aspects of state labelling programs. Louisiana State University focused on grower participation in Grow LA efforts. A cohort of 15 new and beginning horticulture farmers completed a workshop series funded through USDA SE TOPP to support organic certification and organic production practices for vegetable and fruit production; particularly small farms in Louisiana. Marketing emphasis through marketing and branding workshops and hands on activities. University of Kentucky continued a State branding assessment with the KY Proud label including outcome sharing with colleagues in neighboring states (IN, TN).

 IMPACTS:

Findings from our work highlight the dynamic nature of consumer tastes and the need for businesses to re-evaluate their strategies to meet the market’s current and future needs. Results contribute to the knowledge of labeling strategies, offering evidence-based recommendations to policymakers and food manufacturers aiming to promote healthier choices through more effective labeling practices to enhance the demand for healthier food products. By highlighting the effectiveness of strategies such as color-coded Nutrition Facts Panels in enhancing consumer understanding and influencing healthier food choices, our research has potential long-term impacts on public health, labeling policy, and market dynamics of food products.

In a case like the world-altering, abrupt occurrence of the COVID-19 pandemic major changes in consumer purchasing strategies and availability options can be conveyed into long-term changes. By focusing on changes such as online shopping, companies or intermediaries may both sustain and grow by accurately delivering non-durable products, as exemplified by fresh produce, through setting correct prices, adjusting delivery systems and location planning, and finding the best methods for promoting their products to consumers. These factors can be incorporated into territorial marketing policies to meet consumers’ demands and maintain supplies of products and attributes that consumers prefer.

Long-term outcomes may include shifts in consumer behavior toward healthier eating patterns. Widespread adoption of new technologies that make produce more available or more desirable (low sugar, etc) can lead to increased consumption of healthy foods. Likewise, better understanding how households value different attributes or the ways consumers prefer to shop can help retailers modify of develop services offered through their online grocery shopping platforms to better attract and retain customers as well as increase sales of fresh fruits and vegetables.

Objective 2

Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Country of origin labeling, farmers markets, California/Arizona Leafy Greens Marketing Agreements) using both theoretical approaches and empirical evidence from multi-state applied research projects.

Team members performed research to update farm management information, inform alternative pest control and production systems, and assess policy programs. Benefit cost analysis and policy assessment are often a focus. Examples include:

Updated farm management information: University of Georgia developed almost three dozen specialty crops risk-rated enterprise budgets which depicted changes in input costs (e.g., variable costs, harvesting and marketing costs, and fixed costs) and how these volatile prices affected profit margins. The budgets provide information needed by farmers for their day-to-day farm management and planting decisions. The budgets are also needed to obtain loans and were helpful to financial institutions, farm credit bureaus, Georgia Department of Agriculture, and Congressional offices.

Pest Control: In 2023, two unknown diseases were found on rhodiola in Alaska.  Conventional methods of disease control using chemicals are not realistic, because: 1) the slow degradation and long persistence of chemical pesticides in cold soils, and 2) rhodiola farmers practice organic farming. Most currently available biological control products are also not an option because the active ingredients (beneficial microbes) of these products lack sufficient cold adaptation capability and cannot function (germinate) in soils lower than 10 C (50 F). In response, Plant Helper, a research product of the Plant Pathology and Biotechnology Laboratory, University of Alaska Fairbanks, was developed as an environmentally-benign and safe means of disease control. The rhodiola farmers were very excited about the performance of Plant Helper and have started to incorporate the treatment in the management of their crops.

Anaerobic soil disinfestation (ASD) is an alternative to chemical soil fumigation for disease control. University of Florida research enhanced the understanding of ASD adoption potential through development of enterprise budgets and economic cost and benefit analysis of ASD for strawberry production. Farmer feedback was collected through a survey to better understand the motivations and barriers regarding ASD adoption.

University of Kentucky members conducted a survey of vegetable growers to assess their interest and willingness-to-adopt soil solarization in high tunnels. Soil solarization is a management technique that uses passive solar heating of irrigated soil under a transparent plastic tarp to achieve soil temperatures detrimental to soilborne pests, pathogens, and weed seeds. Thus, soil solarization can be a non-chemical alternative to pesticide application. Preliminary results suggest only a small percentage of respondents are using or have used soil solarization. Nonetheless, more than 75% of those respondents who are not using or have not used soil solarization are willing to use soil solarization. The two most important reasons for wanting to use soil solarization include interest in using more environmentally friendly practices and the belief that soil solarization might be cheaper and more effective in managing weeds, insect pests, diseases and /or plant-parasitic nematodes in high tunnels.

Production Systems

Production systems for specialty crops continue to evolve to incorporate a mix of emerging best practices, new entrants, and new market opportunities. S-1088 members are very active in assessment of the potential using both theoretical approaches and empirical evidence. In 2024, members from Mississippi State University, Purdue University, and University of Kentucky organized and delivered a Track Session “Sustainability, Crop Diversification, and Controlled Environment Agriculture” at the 2024 annual meetings of the Agriculture and Applied Economics Association.

University of Kentucky continued work on an urban agriculture project. In 2024 they developed an enterprise budget template and collected data from experimental stations to estimate the cost and benefit of using the ‘table top’ system for strawberry production.

In 2024, University of Tennessee members conducted a survey of fruit and vegetable growers to assess their interest in adopting alley cropping systems. Alley cropping, which is a type of intercropping system, is an agroforestry practice that involves the planting of trees or shrubs alongside herbaceous crops within the same production system. Preliminary results suggest that age, education, risk preference, farm income, and familiarity with alley cropping are significantly correlated with a farmer’s willingness-to-adopt. When payments are associated with an alley cropping system that includes trees that do not generate short term income opportunities and/or that might be challenging to maintain over time, preliminary results suggest that those payments do not have an impact on adoption.

Team members from Purdue University and University of Kentucky evaluated opportunities for high tunnel production systems. Purdue University assessed the economic impact of biological controls in high tunnel production research and extension while University of Kentucky continued the regional work on-going around high tunnel economics and corresponding marketing systems.

 Policy Programs

A joint project between Cornell, Washington State University, and Michigan State University was developed and funded to assess benefits of, and barriers to, dynamic controlled atmosphere storage. The economic question relates to new regulations affecting materials that can be used in storage. Some of the new technologies are more sustainable but also have a different suite of costs and benefits across time. 

Availability and affordability of labor is one of the most-cited challenges for specialty crop production. A Washington State University project elicited information on H-2A workers’ preferences to offer critical guidance for policymakers on the job attributes workers prioritize.  The goal is to increase satisfaction of H2A workers and help support long-term sustainability of the H-2A program. University of Tennessee members developed outreach presentations, publications, and a Podcast to educate specialty crop farmers about the different foreign nonimmigrant worker visa programs that could help them better navigate labor challenges they are facing. The goal is to increase specialty crop farms’ resilience to labor challenges and increase long term sustainability of these operations.

University of Georgia members continued their work on policy issues plaguing the Georgia fruits and vegetable industry and providing solutions on how to cope during the Covid-19 pandemic and trade wars with major importers like China. 

A Washington State University research project focused on micro-grid market designs for the power grid that can both incorporate local solar and wind power generation and be self-sustaining during periods of extreme conditions that might shut down parts of the larger grid network. This capacity is particularly important in rural areas that often have limited grid connections and where wildfires occurrences are increasing.

IMPACTS:

The pace of change continues to accelerate making up-to-date information even more critical for rapid decision-making to sustain viability of farm and food systems. Our work in this area has been pivotal in assisting growers, stakeholders, policy-makers with information needed to navigate the challenges they encounter and facilitate their day-to-day decision-making process. Analyses is critical to support technology uptake by U.S. specialty crop industries.

For example, evaluating fruit and vegetable farmers’ interest in adopting alley cropping systems in the southeastern U.S. is of importance because previous studies predict severe changes in climate in this region, including increased frequency, duration, and intensity of heat waves and extreme precipitation events. Fruit and vegetable crops are especially susceptible to these extreme weather events. Introducing alley cropping as a conservation standard practice in the Tennessee NRCS office Technical Guide would facilitate financial and/or technical assistance for alley cropping adoption.

Emergence of new high-valued crops, such as the medicinal plant Rhodiola has benefits for both producers and consumers. Efficient production of rhodiola will benefit users (the public) by making this product more accessible. The public will benefit by learning about the development and improvements made in cultural and management practices of rhodiola in Alaska and in the effective use of environmentally-friendly products such as Plant Helper.

Objective 3

Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid-size farms).

Team members continue to support more efficient and effective supply chain coordination among firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid-size farms). Selected examples include:

Colorado State University is coordinating the USDA Regional Food Business Center for the Northwest and Rocky Mountain states of CO, ID, OR, WA, WY and MT.  They have begun tracking how food businesses are using market information to update their marketing strategies and plans and will be able to track outcomes through 2028. Initial evidence is that there are growing opportunities for value-added products through retailers. Because of policies to support local procurement by schools and food banks there are also opportunities for new market access by producers. CSU is sharing best practices and technical assistance programs with partners in OR, WA, ID, MT and WY.

Team members from University of Illinois and Purdue University are conducting the Gardner Food and Agricultural Policy Survey that monitors public perceptions of issues relevant to the politics of the food system, including topics relating to produce. These include perceptions of affordability, support for agricultural payments, experiences with inflation, and preferences for firm and farm sizes. Each quarter, the project surveys approximately 1,000 U.S. consumers. Over time, more than 10,000 U.S. consumers have been surveyed as a part of this effort. Results have led to the publication of 31 outreach reports, which were viewed over 17,800 times by over 14,000 readers in 2024. The outreach report has been useful for many stakeholders in the food system and has had more than 30 media appearances, including Wall Street Journal, NPR’s Harvest Public Media, AP News, Politico, etc.

Mississippi State University and Clemson University team members are finalizing a publication that examines producers’ preference for the use of blockchain and smart contracts for specialty crops sales.

IMPACTS

Our research supports resilient supply chains that can adapt to unforeseeable shocks and a safe, healthy and affordable food system. For example, following USDA guidance the Food Business Centers incorporate aligned evaluation research to explore how market access, sales levels, farm/food business survival and social capital across food supply chains will change between 2023 and 2028. Outputs improve the knowledge of the economic cost and benefits of implementing changes in production or marketing practices for specialty crop enterprises.

Publications:

 

Outreach/Industry Presentations:

 

1. “A Competitive Model for Evaluating CEA Feasibility as a Part of Production in the U.S.” (with Peter Ravensburger), in track session Sustainability, crop diversification, and controlled environment agriculture organized for the S-1088 (Woods,T. with Torres, , Huang, K.M.). American and Applied Economics Association annual meeting, New Orleans, LA, July 30, 2024

 

2. “A Sensory and Wellness Framework for Choosing Watermelons for Local Growers in Local Markets”, (Woods,T. with Guan, W., Rudolph, R., and Corbin, K.), Research Report, FDRS annual meeting, San Juan, Puerto Rico, October 20-22, 2024

 

3. “State Brand Awareness and Purchasing Determinants in Kentucky”, (Woods,T. with Rossi, J. and Varziri, A.), WERA-72 Annual Meeting, Tucson, AZ, June 4-5, 2024

 

4. “U.S. Wine Sector Resiliency – Evaluating Responses to a Litany of Challenges: Wildfire Smoke, Pandemic Restrictions, and Climate Change”, (Woods,T. with Curtis, K., Kropp, J. and Sterns, J.), Organized Symposium, Specialty Crops and BEER sections track session, American and Applied Economics Association annual meeting, New Orleans, LA, July 30, 2024

 

5. Bajgain, P., Rihn, A., Walters, K., Bumgarner, N. 2024. Risk Perceptions of Production Practices to Enhance Microgreens Nutrition Content. AAEA Annual Meeting and Conference, New Orleans, LA, July 28-30, 2024.

 

6. Bampasidou, M. and Jylce, J. 2024. “Transitioning to Organic in the South”. Southern Ag Today, June 28, 2024. https://southernagtoday.org/2024/06/06/transitioning-to-organic-in-the-south/

 

7. Bampasidou, M., Fontenot, K., Strahan, R., and Holzapfel, A. 2024. “Action Plan Response to Drift Damage”, PUB. 3931-C

 

8. Centinari, M., Kelley, K. M., Hickey, C., & Hed, B. (March 2, 2023 - Present). "Grapevine Growth Stage Dynamics Across the Commonwealth," 2023 Pennsylvania Grape and Wine Industry Conference, State College, PA, Invited.

 

9. Christensen, L. and Thilmany, D. USDA Regional Food Centers: Value Data to Crunch, TA to Provide and Investments to Identify. Presentation to the 2024 Colorado Fruit and Vegetable Growers Association. Westminster CO. February 2024.

 

10. Coppess, J; Kalaitzandonakes, M; and Ellison, B. 2024. . "Hot, Hot, Hot: Preferences for U.S. Spending to Address Extreme Weather." farmdoc daily (14):174 https://farmdocdaily.illinois.edu/2024/09/hot-hot-hot-preferences-for-us-spending-to-address-extreme-weather.html

 

11. Cui, X., Huang, K. M., & Guan, Z. Male Dominance in the Hiring of H-2A Guest Workers: Controversy and Spillover Effects. 2024 AAEA Annual Meeting, New Orleans, LA (Poster).

 

12. Daniel, J., Fonsah, E.G., Hancock, G., and Campbell, B. 2024. Georgia Farm Gate Value 20-Years Trends – Fruits and Nuts.  Department of Agriculture and Applied Economics, AGECON-24-05-04.https://agecon.uga.edu/content/dam/caes-subsite/ag-econ/documents/extension/farm-gate-trends/Blueberries%20and%20pecans%20trends%202001-2022.pdf

 

13. Daniel, J., Hancock, G., Fonsah, E.G., and Campbell, B. 2024. Georgia Farm Gate Value 20-Years Trends – Vegetables.  Department of Agriculture and Applied Economics, AGECON-24-05-05. https://agecon.uga.edu/content/dam/caes-subsite/ag-econ/documents/extension/farm-gate-trends/Vegetable%20trends%202001-2022.pdf

 

14. Ellison, B; Kalaitzandonakes, M; and Coppess, J. 2024. "Consumers Continue to Struggle with Inflation and Food Affordability: Results From GFAPS." farmdoc daily (14):108 https://farmdocdaily.illinois.edu/2024/06/consumers-continue-to-struggle-with-inflation-and-food-affordability-results-from-gfaps.html

 

15. Fonsah, E. G. “Fruit and Tree Nuts” In: 2023 Georgia Ag-Forecast. College of Agriculture and Environmental Sciences, University of Georgia, pp. 10-11.

 

16. Fonsah, E. G. “Vegetable and Pulses” In: 2023 Georgia Ag-Forecast. Strategic Insights for Georgia’s No.1 Industry.  College of Agriculture and Environmental Sciences, University of Georgia, pp. 12-13.   https://secure.caes.uga.edu/extension/publications/files/pdf/AP%20130-1_1.PDF

 

17. Gallardo, R.K. “Building Capacity for a Changing Workforce.” Presentation at the conference “The Changing Landscape of Farm Labor Conditions in the United States: What Future Hold and How to Prepare for It.” Monterey, CA. September 18-19. Participants= 50.

 

18. Gallardo, R.K., Charlton, D., Devadoss, S., Luckstead, J., and Vougioukas. S. 2023-2024. “Economic Viability of Robotic Fruit Harvesters to Reduce Large Seasonal Labor Demands.” POM Club. Yakima, WA. March 20, 2024. N. Participants=100.

 

19. Gallardo, R.K., Charlton, D., Devadoss, S., Luckstead, J., and Vougioukas, S. 2023-2024. “Economic Viability of Robotic Fruit Harvesters to Reduce Large Seasonal Labor Demands.” Poster presentation at the CPAAS and Ag Weather Network Open House. July 12, 2024. Participants=50.

 

20. Gill, M. and Thilmany, D. Exploring the Relationship between Online Food Shopping and the Diversity of Consumers’ Market Channel Selections: Implications for the Post-Pandemic Food Environment. Brown Bag Presentation to the USDA ERS. June 2024.

 

21. Gill, M. and Thilmany, D. Nuances in Online Food Shopping Behaviors in the Post-Pandemic Food Environment. Selected Paper at the 2024 WAEA Annual Meeting. San Francisco CA, June 2024.

 

22. Gill, M. and Thilmany, D. Who Buys Local Foods and Why? Recent Literature Updates.  Paper for AAEA Organized Symposia “Supply Chain Resilience in the Agri-Food Sector.”  Organized by A. Spalding. 2024 AAEA Annual Meeting. New Orleans LA, July 2024.

 

23. Goodrich, B. and Chalstrom, T. Interview with UC Davis’ Brittney Goodrich about the 2023 Almond Pollination Economic Outlook My Ag Life Podcast. Episode 204. January 12, 2024. https://creators.spotify.com/pod/show/myaglife/episodes/11224---MyAgLife-Episode-204-Interview-with-UC-Davis-Brittney-Goodrich-on-the-2024-Pollination-Outlook-e2ecc7h

 

24. Goodrich, B. and Gordon, P. 2024 Bee outlook with Brittney Goodrich. Growing the Valley Podcast. January 23, 2024. https://www.growingthevalleypodcast.com/podcastfeed/2024/1/23/2024-bee-outlook-with-brittney-goodrich

 

25. Goodrich, B. Costs and Returns of Organic Production. 2024 UCCE Organic Crops Day. April 26, 2024. Santa Rosa, CA

 

26. Goodrich, B. Economics of Almond Pollination (Three part series), part of the University of Montana Commercial Pollination Beekeeping Course. September 9-October 18, 2024. Virtual

 

27. Goodrich, B. Economics of Pistachio Production. 2024 Statewide Pistachio Day. January 17, 2024. Visalia, CA. https://na.eventscloud.com/file_uploads/bc01e7eba9dfbe2eca4cb3a1a7fa6fb4_BrittneyGoodrich2024.pdf

 

28. Goodrich, B. Economics of Tree Nut Production. 2024 North Valley Nut Conference. January 31, 2024. Chico, CA

 

29. Goodrich, B. Low prices in nut crops: Paradigm shift required for research and extension work? 2024 Pomology Extension Continuing Conference. March 26, 2024. Davis, CA

 

30. Goodrich, B. Panelist, Perspectives on Walnut Economics Discussion, North Sacramento Valley Walnut Day. February 29, 2024. Red Bluff, CA

 

31. Goodrich, B. Panelist, Perspectives on Walnut Economics Discussion, Sutter-Yuba Walnut Day. February 28, 2024. Yuba City, CA

 

32. H Hughes, D.W., Painter, R., Rihn, A. 2024. The Tennessee Wine and Grape Industry 2024. TN Grape and Wine Board meeting, July 10, 2024, Nashville TN.

 

33. Kalaitzandonakes, M; Coppess, J; and Ellison, B. "Sizing Up the Food System: US Consumers’ Perceptions of Food System Firm Sizes and Pricing." farmdoc daily (14):47. https://farmdocdaily.illinois.edu/2024/03/sizing-up-the-food-system-us-consumers-perceptions-of-food-system-firm-sizes-and-pricing.html

 

34. Kalaitzandonakes, M; Ellison, B; and Coppess, J. 2024. "Fair Fare? US Consumers’ Perceptions of Food Pricing ‘Fairness’ in Restaurants and Grocery Stores." farmdoc daily (14):113 https://farmdocdaily.illinois.edu/2024/06/fair-fare-us-consumers-perceptions-of-food-pricing-fairness-in-restaurants-and-grocery-stores.html

 

35. Kalaitzandonakes, M; Ellison, B; and Coppess, J. 2024. "The Price is Right? Consumer Preferences for Food Manufacturer Responses to Increased Input Costs." farmdoc daily (14):117 https://farmdocdaily.illinois.edu/2024/06/the-price-is-right-consumer-preferences-for-food-manufacturer-responses-to-increased-input-costs.html.

 

36. Kelley, K. M. (September 14, 2024). "Agritourism Marketing," Starting & Improving Farms Conference, Penn State Extension, State College, PA, 12 in attendance, Invited.

 

37. Kelley, K. M., & Schmidt, C. (January 31, 2024). "Food Trends 2024," Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, 100 in attendance, Invited. Regional.

 

38. Li, Y., Huang, K.M., & Guan, Z. The Squeeze on Orange Juice Industry: A Deep Dive into Supply Chain Challenges and the Impact of Citrus Greening. 2024 SAEA Annual Meeting, Atlanta, GA.

 

39. Li, Y., Huang, K.M., Bui, H., Desaeger, J., & Guan, Z. To Fumigate or Not: Optimal Nematode Management Strategy for Florida Tomato Growers. 2024 SAEA Annual Meeting, Atlanta, GA.

 

40. Love, H. A., Bergland, O., Dubey, A., Manandhar, G. “Emerging R&D Directions in Grid Research: Economics.” AGI Day 2024: Nexus of Power Systems Engineering and Advanced Analytics Toward a Resilient and Decarbonized Grid, Advanced Grid Institute, Richland, WA, August 28, 2024. Participants=200.

 

41. Martinez, S., L. and Zapata, S. “Trade and Agriculture in the RGV.” South Texas College Seminar. McAllen, TX. April 10, 2024. Attendance: 35

 

42. Rickard, B.J., Chang, Y. P., and Susskind A. Evaluating climate adaptation strategies for winegrape growers: Adopt, select, or migrate? Presented at the 6^th Workshop of the Alliance for Research on Wine & Hospitality Management. Reims, France. June 27, 2024.

 

43. Rickard, B. “Situation and Outlook Report for Fruits and Vegetables.”  Presented at the Dyson School Agricultural Outlook Conference.  Ithaca, NY.  January 19, 2024.

 

44. Rihn, A., Williams, H., Chen, R., DeLong, K. 2024. Do State Marketing Programs Impact Consumer Preferences for Tomato Transplants? ASHS Conference, Honolulu, HI, Sept. 22-27, 2024.

 

45. Rihn, A.L. Engaging Fresh Produce Consumers with the Value Proposition. Organic Commercial Fruit Production Strategies for the Midwest: Marketing for Organic Fruit, virtual, March 11, 2024.

 

46. Rihn, A.L., Behe, B. 2024. An Updated-on Consumer Behavior Research for the CEA Herb Project. SCRI CEA Herb Advisory Group Meeting, Ames, IA, Sept. 11-13, 2024.

 

47. Rihn, A.L., Williams, H., Chen, R., DeLong, K. 2024. Factors Impacting Tennesseans' Purchase of Local Products. SAEA Conference presentation, Atlanta, GA, February 2024.

 

48. Rihn, A.L., Bajain, P., Walters, K., Bumgarner, N. 2024. Tennesseans’ Perceptions of and Willingness-to-pay for Nutrient Enhanced Microgreens. SAEA Conference presentation, Atlanta GA, February 2024.

 

49. Rosales, C., Rihn, A., Staples, A., Walters, K. 2024. From Farm to Table: The Role of Sustainability and CEA in Shaping U.S. Consumer Choices for Fresh Herbs. Presented at the 100,000 Strong in the Americas CLIMA Conference, Montevideo, Uruguay. 30 July 2024. https://www.100kstrongamericas.org

 

50. Schmidt, C., & Kelley, K. M. (January 31, 2024). "Making Agritourism Accessible," Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, 100 in attendance, Invited. Regional.

 

51. Schmidt, C., & Kelley, K. M., Centinari, M., Hickey, C., & Leach, H. (March 2, 2023 - Present). "Gauging the Economic Impact of Spotted Lanternfly for Grape Growers & Wineries," 2023 Pennsylvania Grape and Wine Industry Conference, State College, PA, Invited.

 

52. Strahan, R., Bampasidou, M., and K. Fontenot. 2024. “Mitigating Herbicide Damage to Specialty Crops: Herbicide Drift”. PUB. 3931-A.https://www.lsuagcenter.com/~/media/system/6/f/e/8/6fe8c043bd43d56c862c4e5b225ce587/p3931a_herbicide_drift_1a_agpdf.pdf

 

53. Velandia, M. The Role of U.S. Temporary Foreign Worker Visa Program in Addressing the Green Industry Labor Needs: Challenges and Opportunities. Interest Group Session, 'Understanding Labor Constraints and Opportunities, and Behavioral, Economic, Engineering, and Production Influences on Automation Adoption in the Green Industry.' ASHS Conference, Honolulu, Hawaii, September 23 - 27, 2024.

 

54. Velandia, M., Bedwell, M., Lambert, H., Bergeron, B., Sammons, L., Rickman, S., Lamb, E., Powell, L., Rihn, A., and Shanto, H.H. 2024. Price Trends at Tennessee Farmers Markets 2018-2023. Food Distribution Research Society, San Juan, Puerto Rico, October 20 to 22, 2024.

 

55. Velandia, M., Rudolph, R., Wszelaki, A., and Schexnayder, S. 2024. Soilborne Disease, Plant-parasitic Nematode, Insect Pest, and Weed Challenges Faced by High Tunnel Growers and Preferred Strategies to Overcome Those Challenges: Preliminary Results from a Kentucky Farmer Survey. ASHS Conference, Honolulu, Hawaii, September 23 - 27, 2024.

 

56. Velandia, M. Labor Considerations for Tennessee Farmers: Strategies for Securing and Managing Agricultural Labor. 2024 Pick Tennessee Products Conference, February 15 to 17, 2024.

 

57. Waltman, W., Bampasidou, M., Strahan, R., Fontenot, K., and Holzapfel, A. 2024. “Mitigating Herbicide Damage to Specialty Crops: Pesticide Tank Cleaning Notes and Procedures”, PUB. 3931-B. https://www.lsuagcenter.com/~/media/system/f/d/b/5/fdb525224354051138865d4c264212b8/p3931b_pesticide_tank_cleaning_notes_agpdf.pdf

 

58. Zapata, S.D. “International Trade of Agricultural Products.” Guest lecture. Global Fresh Produce Market. TAMUK Citrus Center. Weslaco, TX. June 05, 2024. Attendance: 20.

 

Publications

 

State, Station or Agency:

 

1. Bolda, M., Tourte, L., Murdock, J., and Goodrich, B. 2024 Sample Costs to Establish, Produce, and Harvest Fresh Market Blackberries (Primocane Bearing), Central Coast Region (Santa Cruz, Monterey and San Benito Counties). https://coststudyfiles.ucdavis.edu/2024/04/23/2024Blackberries-CorrectedFINAL-APRIL2024.pdf

 

2. Bolda, M., Tourte, L., Murdock, J., and Goodrich, B. 2024 Sample Costs to Produce and Harvest Strawberries, Central Coast Region (Santa Cruz, Monterey and San Benito Counties). https://coststudyfiles.ucdavis.edu/2024/04/04/2024Strawberry-FULL-FINAL-March2024.pdf

 

3. Bolda, M., Tourte, L., Murdock, J., and Goodrich, B. 2024 Sample Costs to Produce and Harvest Organic Strawberries (Fresh Market), Central Coast Region (Santa Cruz, Monterey and San Benito Counties). https://coststudyfiles.ucdavis.edu/2024/05/10/2024OrgStrawberries-FINAL-May2024.pdf

 

4. Cooper, C. and Thilmany, D. 2024. Food Security in the Post-Pandemic Food Environment. Consumer Food Insight 3.08. Available at https://lfscovid.localfoodeconomics.com/consumer-food-insights/.

 

5. Elkins, R., Leingfelder-Miles, Goncalves, C., Murdock, J., Long, P. and Goodrich, B. 2023 Sample Costs to Produce Pears (Green Bartlett) in the Sacramento River Delta-Sacramento County. https://coststudyfiles.ucdavis.edu/2024/05/02/23PearsSV-4.23.24.pdf

 

6. Fichtner, E., Culumber, M., Murdock, J., and Goodrich, B. 2023 Sample Costs to Establish and Produce English Walnuts in the Southern San Joaquin Valley. https://coststudyfiles.ucdavis.edu/2024/03/27/23WalnutsSacVal-Final-3.26.24.pdf

 

7. Fichtner, E., Murdock, J., and Goodrich, B. 2023 Sample Costs to Establish an Orchard and Produce Prunes (French Variety) in the Southern San Joaquin Valley. https://coststudyfiles.ucdavis.edu/2024/03/27/2023.Prunes.SJV-Final-3.25.24.pdf

 

8. Fonsah, E. G., & Hancock G. 2024. “Bell Pepper Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

9. Fonsah, E. G., & Hancock G. 2024. “Cabbage Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

10. Fonsah, E. G., & Hancock G. 2024. “Onion Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

11. Fonsah, E. G., & Hancock G. 2024. “Pecan Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

12. Fonsah, E. G., & Hancock G. 2024. “Satsuma Citrus Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

13. Fonsah, E. G., & Hancock G. 2024. “Squash – Bare ground Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

14. Fonsah, E. G., & Hancock G. 2024. “Strawberry Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

15. Fonsah, E. G., & Hancock G. 2024. “Sweet Corn Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

16. Fonsah, E. G., & Hancock G. 2024. “Watermelon Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. https://agecon.uga.edu/extension/budgets.html

 

17. Fonsah, E.G., Production and Marketing of Onions. In: Onion Production Guide, University of Georgia, Extension Publication, Bull: 1198: 61-64 (Revised August).

 

18. Fonsah, E.G., Production Cost of Onions. In: Onion Production Guide, University of Georgia, Extension Publication, Bull: 1198-64-70 (Revised August).

 

19. Fonsah, E.G., and Campbell, B. 2024. 2024 Vegetables and Pulses Outlook. University of Georgia, Annual Publication 130-2-11. https://extension.uga.edu/publications/detail.html?number=AP130-2-11

 

20. Fonsah, E.G., and Hancock, G. 2024. Marketing. In: Commercial Pepper Production Handbook, University of Georgia, Extension Publication, Bull-1309:1-75 (Revised September).

 

21. Fonsah, E.G., and Hancock, G. 2024. Production Costs. In: Commercial Pepper Production Handbook, University of Georgia, Extension Publication, Bull-1309:1-75 (Revised September).

 

22. Fonsah, E.G., and Hancock, G. 2024. Southern Highbush Blueberry Marketing and Economics, University of Georgia, Extension Publication, Bull-1413:1-14 (Revised October).

 

23. Gallardo, R.K., Galinato, S., and Sallato-Carmona, B. “2024 Cost and Return Estimates of Establishing, Producing, and Packing ‘Gala’ Apples in Washington"– Washington State University Extension Bulletin. Accepted. October 2024.

 

24. Gallardo, R.K., Galinato, S., and Sallato-Carmona, B. “2024 Cost and Return Estimates of Establishing, Producing, and Packing ‘Granny Smith’ Apples in Washington"– Washington State University Extension Bulletin. Accepted. October 2024.

 

25. Gallardo, R.K., Galinato, S., and Sallato-Carmona, B. “2024 Cost and Return Estimates of Establishing, Producing, and Packing ‘Honeycrisp’ Apples in Washington"– Washington State University Extension Bulletin. Accepted. October 2024.

 

26. Gallardo, R.K., Galinato, S., and Sallato-Carmona, B. “2024 Cost and Return Estimates of Establishing, Producing, and Packing Cosmic Crisp® Apples in Washington"– Washington State University Extension Bulletin. Accepted. October 2024.

 

27. Gill, M and Thilmany, D. June 2024. Consumers’ Online Shopping Part 1: An Overview of Online Shopping Trends. Consumer Food Insight 3.03. Available at https://lfscovid.localfoodeconomics.com/wp-content/uploads/2024/06/Consumer-Food-Insights-3.03-Online-Shopping-Trends-Part-1_508-Compliant.pdf.

 

28. Gill, M and Thilmany, June 2024. Food Security in the Post-Pandemic Food Environment. Consumer Food Insight 3.06. Available at  https://lfscovid.localfoodeconomics.com/wp-content/uploads/2024/07/Consumer-Food-Insights-3.06-Food-Security.pdf.

 

29. Goodrich, B. 2024 Almond Pollination: Economic Outlook and Other Considerations. Bee Culture Magazine. January 2024.

 

30. Goodrich, B. Almond Pollination Season Outlook: How to Cut Pollination Expenses and Other Considerations. West Coast Nut Magazine. January 2024. https://issuu.com/myaglife/docs/wcn_january_e?fr=sZDM3ZTYzNjI3MDI

 

31. Hammami, A. M., Huang, K. M., & Guan, Z. 2024. An Overview of the Avocado Market in the United States: FE1150. 8/2024. EDIS, 2024(4). https://doi.org/10.32473/edis-fe1150-2024

 

32. Hancock, G. and Fonsah, E.G., Marketing of Watermelon. In: Commercial Watermelon Production, University of Georgia, Extension Publication, Bull: 996:1-64 (Revised August).

 

33. Hancock, G., and Fonsah, E.G., Production Cost of Watermelon. In: Commercial Watermelon Production Handbook, University of Georgia, Extension Publication, Bull: 996:1-64 (Revised August).https://agrilifetoday.tamu.edu/2024/01/27/importance-of-irrigation-water-to-lower-rio-grande-valley-agriculture-highlighted-in-new-report/

 

34. Leingfelder-Miles, Light, S.E., Clark, N.E., Long, P. and Goodrich, B. 2023 Sample Costs to Produce Baby Lima Beans Sacramento Valley and San Joaquin Valley North. https://coststudyfiles.ucdavis.edu/2024/03/28/2023%20Baby%20Lima%20Final.pdf

 

35. McKim, K., Fulcher, A., Rihn, A. L., Warner, L., LeBude, A.V., Velandia, M., Bumgarner, N. R., and Schexnayder, S. M. 2024. The Role of Automation in Addressing the Nursery Industry Labor Shortage Part II: Advances in Automation within Task. UT Extension Publication, in press.

 

36. Niederholzer, F., Ott, J., Jarvis-Shean, K.S., Wheeler-Dykes, B., Pierce, C., Gyawaly, S., Agyeman, D., Murdock, J., Long,P., and Goodrich, B. 2024 Sample Costs to Establish and Orchard and Produce Almonds, Sacramento Valley Micro-Sprinkler Irrigation. https://coststudyfiles.ucdavis.edu/2024/07/09/2024SacValleyAlmonds7.5.24.%20Final%20draft.pdf

 

37. Rihn, A. Plant Benefit Information for Marketing Herbs, Fruit and Vegetable Plants. e-GRO Blog. 5/16/2024. https://www.egroblog.com/showblog.php?ID=229

 

38. Rossi, J. and Thilmany, D. 2024. Appalachia Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

39. Rossi, J. and Thilmany, D. 2024. Delta Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight.https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

40. Rossi, J. and Thilmany, D. 2024. Great Lakes Midwest Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

41. Rossi, J. and Thilmany, D. 2024. Heartland Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

42. Rossi, J. and Thilmany, D. 2024. North Central Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

43. Rossi, J. and Thilmany, D. 2024. Northeast Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

44. Rossi, J. and Thilmany, D. 2024. Northwest and Rocky Mountain Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

45. Rossi, J. and Thilmany, D. 2024. Rio Grande and Colonias Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

46. Rossi, J. and Thilmany, D. 2024. Southeast Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

47. Rossi, J. and Thilmany, D. 2024. Southwest Local and Regional Food Market Usage in 2022 & 2023. Consumer Food Insight. https://lfscovid.localfoodeconomics.com/consumer-food-insights/

 

48. San Luis Valley Community Food & Agricultural Steering Committee (Thilmany, D. and other CSU colleagues were part of writing team). May 2024. SLV Community Food & Agricultural Assessment. Posted at: https://slvlocalfoods.org/wp-content/uploads/2024/05/CFAA-2024_digital_May25.pdf

 

49. Schmidt, C., & Kelley, K. M. "Creating an Inclusive Agritourism Experience." Penn State Extension. https://extension.psu.edu/creating-an-inclusive-agritourism-experience.

 

50. Schmidt, C., & Kelley, K. M. "Food Trends 2024." 2024 Mid-Atlantic Fruit and Vegetable Convention Proceedings. (pp. 52-53).

 

51. Schmidt, C., & Kelley, K. M. "Food Trends for 2024." Penn State Extension. https://extension.psu.edu/food-trends-2024

 

52. Velandia, M., Bedwell, E., Lambert, H., Bergerson, B., Sammons, L., Rickman, S., Lamb, E., Powell, L., Rihn, L., and Shanto, H.H. 2024. Price Trends at Tennessee Farmers Markets 2018-2023. UT Extension Publication, W1270.

 

53. Wilson, R., Long,P., Charlton, B.A., Davison, S. and Goodrich, B. 2023 Sample Costs to Produce Potatoes- Fresh Market in the Klamath Basin. https://coststudyfiles.ucdavis.edu/2024/05/10/23PotatoFreshMktKlamath-Final.pdf

 

54. Wilson, R., Long,P., Charlton, B.A., Davison, S. and Goodrich, B. 2023 Sample Costs to Produce Potatoes-Chippers for Processing in the Klamath Basin. https://coststudyfiles.ucdavis.edu/2024/05/10/23PotatoChipperKlamath-FINAL.pdf

 

55. Wilson, R., Long,P., Charlton, B.A., Davison, S. and Goodrich, B. 2023 Sample Costs to Produce Onions for Dehydrating in the Intermountain Region Tulelake and Klamath Basins. https://coststudyfiles.ucdavis.edu/2024/05/10/2023Onions-Final.pdf

 

56. Zapata, S.D. AgriLife Today. “Importance of irrigation water to Lower Rio Grande Valley agriculture highlighted in new report.” January 27, 2024. https://agrilifetoday.tamu.edu/2024/01/27/importance-of-irrigation-water-to-lower-rio-grande-valley-agriculture-highlighted-in-new-report/

  

Refereed Conference Proceedings:

 

1. Amon, K., Wade, T., and Gao, Z. 2024. “Willingness to pay for pest management information: Evidence from specialty crop growers.” In 2024 Annual Meeting, July, New Orleans LA. Agricultural and Applied Economics Association

 

2. Cao, T., House, L., Gao, Z., and Wang, Y. 2024. “Consumer Preferences for Sweeteners in Energy Drinks Exploring the Taste: Consumer Choice of Sweeteners in Energy Beverages” In 2024 Annual Meeting, July, New Orleans LA. Agricultural and Applied Economics Association

 

3. Fasakin, I. J., Fonsah, E. G., Oni, O. A., Omonona, B.T., Sowunmi, F.A. 2024. “Impact of an integrated rice-fish system on farming households' profitability in Nigeria an endogenous switching regression model”. Southern Agricultural Economics Association (SAEA), 57th Annual Meeting, (February 1-4, 2025), Irving Texas Convention Westin Irving Hotel, Las Colinas (Submitted Abstract).

 

4. Kalaitzandonakes, M. and Ridley, W. 2024. "Food Manufacturers’ Decision Making Under Varying State Regulation." Bock Food Law and Policy Conference, Illinois State Bar Association. Online.

 

5. Kalaitzandonakes, M. Hutchins, J., and Mashange, G. 2024. "Consumer Demand for Diversity in Agriculture." Farm Foundation & USDA ERS’s Agricultural Policy, Economics, and Diverse Farms and Farmers Conference. Online.

 

 Refereed Journal Articles

 

1. Ahles, A., Palma, M.A., and Drichoutis, A.C. 2024. “Testing the effectiveness of lottery incentives in online experiments.” American Journal of Agricultural Economics. Vol. 106(4): 1435-1453. https://doi.org/10.1111/ajae.12460

 

2. Amin, M.D., Badruddoza, S., McCluskey, J.J., and Astill, G. 2024. “Product Differentiation in the Fruit Industry: Lessons from Trademarked Apples,” Agribusiness (won best published article in Specialty Crop Economics, AAEA) https://doi.org/10.1002 /agr.21937

 

3. Bauman, A., Jablonski, B.B.R., Yeh, A., Chenarides, L., and Thilmany, D. Federal Economic Data on Local and Regional Food Producers. Journal of Agriculture and Applied Economics (3):537–555. DOI: 10.1002/jaa2.131

 

4. Bumgarner, N., Rihn,, Campbell, J., and Dorn, S. 2024. “Growing the next generation of horticulture customers and stakeholders through industry and Extension outreach collaborations.” Journal of Environmental Horticulture, 42(1): 23-30.

 

5. Canales, E., Gallardo, R. K., Iorizzo, M., Muñoz, P., Ferrao, L., Luby, C., Bassil, N., Pottorff, M., Perkins, P., Sandefur, P., Colonna, A., and Sims, C. 2024. Willingness to Pay for Blueberries: Sensory Attributes, Fruit Quality Traits, and Consumers’ Characteristics. HortScience 59(8): 1207-1218. DOI: https://doi.org/10.21273/HORTSCI17947-24.

 

6. Chen, X., Gao, Z., House, L., & Gao, Y. 2024. “Do color -coded nutrition facts panels nudge the use of nutrition information?” Food Policy, 129, 102730.

 

7. Fasakin, I. J., Fonsah, E.G. and Oni, O. A., 2024. “Socio‑Economic Drivers of Food Security Among Rural Households: Evidence from Smallholder Rice Farmers in Ebonyi State, Nigeria”. Qeios: Open Peer Review Journal:1-19 https://doi.org/10.32388/035TLX (April 29)

 

8. Fasakin, I. J., Fonsah, E.G., Oni, O. A., Ajani, E.I., Omitoyin, B.O., Halwart, M., Bart, A., and Oladeji, K. 2024. “Consumer Preference for Locally Produced Rice in Northwest and Southeast Nigeria”.  Global Scientific Journal (GSJ): Vol. 12 (8)

 

9. Fenton, M., Goodrich, B. and Penn, J. “Measuring Beekeepers’ Economic Value of Contract Enhancements in Almond Pollination Agreements” Ecological Economics, 2025, 227:108351.

 

10. Fields, J., Nackley, L. L., Shreckhise, J.H., Bampasidou, M. et al. 2024. “An Exploration of how Natural Resources, Consumer Perceptions, and Labor are Transforming the U.S. Nursery Industry”. HortTechnology. 34(4), 424-429. https://doi.org/10.21273/HORTTECH05410-24

 

11. Yu, Y., Velandia, D. G. Hayes, L. W. DeVetter, C. A. Miles, and M. Flury. 2024. “Biodegradable plastics as alternative for polyethylene mulch films.” Advances in Agronomy, 183: 121-192.

 

12. Fonsah, E.G., and Kunwar, S.R. 2024. “Economics of Satsuma Citrus Production Using Drip Irrigation and Frost Protection in the United States”. Agri Res & Tech: Open Access J. 28(4):1-11: ARTOAJ.MS.ID.556416 (June).

 

13. Gallardo, R.K. A Review of Agriculture’s Environmental Impacts and Adaptation Strategies. International Review of Environmental and Resource Economics, 18: 165-235. http://dx.doi.org/10.1561/101.00000166.

 

14. Gallardo, R.K., A. Gutierrez-Li, J. Luckstead, R.M. Nayga Jr., B. Sallato, and W. Yang. 2024. H-2A Workers’ Preferences for Job Attributes: Evidence from an Experiment. Journal of the Agricultural and Applied Economics Association. https://doi.org/10.1002/jaa2.137

 

15. Giscombe, S., Canales, E., Davis, W., Kim, A., and Buys, D. 2024. Consumption of Fruits and Vegetables and the Role of the Food Environment. Journal of Food Distribution Research 55(2):23-45.

 

16. Gonzalez, L., Ho, S.-T., Rickard, B.J., Fazio, G., Reig, G., Lordan, J., Hoying, S.A., Fargione, M.J., Miranda Sazo, M., and Robinson, T.L. 2024. Estimated Economic Impacts of Fire Blight on Long-Term Orchard Economic Performance with Susceptible and Disease Resistant Rootstocks. Scientia Horticulturae 337, Article 113478. Available at: https://www.sciencedirect.com/science/article/pii/S0304423824006356

 

17. Ho, S.-T., Nieto, L.G., Rickard, B.J., Reig, G., Lordan, J., Fazio, G., Hoying, S.A., Fargione, M.J., Miranda Sazo, M., and Robinson, T.L. 2024. Effects of cultivar, planting density and rootstock on long-term economic performance of apple orchards in the Northeastern U.S. Scientia Horticulturae 332, Article 113194. Available at: https://www.sciencedirect.com/science/article/pii/S0304423824003534

 

18. Huang, K. M., Farnsworth, D., Guan, Z., & Li, Y. 2024. E-Verify and Its Implications for US Agriculture. Choices, 39(1), 1-10. https://ageconsearch.umn.edu/record/339723/files/March%2012%202024.pdf?version=1

 

19. Huang, Y.K., Palma, M.A., and J. Rangel. 2024. “Can A Local Food Label Nudge Consumer Behavior? Implications of An Eye-Tracking Study of Honey Products.” Journal of Agricultural and Applied Economics. Vol. 56(1): 101-119. https://doi.org/10.1017/aae.2024.2

 

20. Johnson, S.R., Brady, M.P., McCluskey, J.J. Factors Affecting the Duration of Agricultural Marketing Orders, Journal of Agricultural and Resource Economics, Volume 49, Issue 3: 550-571

 

21. Knuth, M., Rihn, A.L., Torres, A.P., Behe, B.K., Boyer, C., and Khachatryan, H. 2024. Social Media Usage Among Green Industry Firms. Journal of Environmental Horticulture.

 

22. Krasovskaia, E., Rickard, J., Ellison, B., McFadden, B. and Wilson, N. 2024. Food labeling: Ingredient exemptions and product claims. Agricultural and Resource Economics Review 53(2): 298–319. Available at: https://doi.org/10.1017/age.2024.2

 

23. Kunwar, S. R., Fonsah, G., and Escalante, C. 2024. “An Assessment of Productivity and Profitability Using Monte Carlo Simulation Approach:  A Case of Georgia Blueberry Industry”

 

24. Liu, H., Qu, N., Gonzalez, N., Palma, M., Chen, H.M., Xiong, J.N., Choubey, A., Li, Y., Li, X., Yu, M., Liu, H., Tu, L., Zhang, N., Yin, N., Conde, K., Wang, M., Bean, J., Han, J., Scarcelli, N., Yang, Y., Saito, K., Cui, H., Tong, Q., Sun, Z., Wang, C., Cai, X., Lu, L., He, Y., and Y. Xu. 2024. “A light-responsive neural circuit suppresses feeding.” Journal of Neuroscience. 44(30): e2192232024; https://doi.org/10.1523/JNEUROSCI.2192-23.2024

 

25. Ma, X., Gallardo, R., Canales, E., Atucha, A., Zalapa, J., and Iorizzo, M. 2024. Consumers’ Discount for Added Sugars: An Application to Cranberry Products Under Different Nutrition-Related Information Treatments. Journal of the Agricultural and Applied Economics Association, 1-20. https://doi.org/10.1002/jaa2.121.

 

26. Ma, X., Gallardo, R., Canales, E., Atucha, A., Zalapa, J., and Iorizzo, M. 2024. Would Consumers Accept CRISPR Fruit Crops if the Benefit Has Health Implications? An Application to Cranberry Products. Agricultural and Resource Economics Review. 1-23. https://doi:10.1017/age.2023.38.

 

27. Ma, X., Gallardo, R., Canales, E., Atucha, A., Zalapa, J., and Iorizzo, M. 2024. “Effects of the added sugar labeling on consumers’ willingness to pay: The case of cranberry products under different nutrition-related information treatments.” Journal of the Agricultural and Applied Economics Association 3(2):424−444. DOI: https://doi.org/10.1002/jaa2.121.

 

28. Ma, X., Gallardo, R., Canales, E., Atucha, A., Zalapa, J., and Iorizzo, M 2024. “Would Consumers Accept CRISPR Fruit Crops if the Benefit Has Health Implications?” An Application to Cranberry Products. Agricultural and Resource Economics Review 53(2):228-250. DOI: https://doi.org/10.1017/age.2023.38

 

29. Ma, X., Gallardo,K., Canales, E. and Iorizzo, M. 2024. “Quality-Related Descriptors to Increase Fresh Blueberries Purchase - Evidence from a Basket-Based Choice Experiment.” Journal of the Agricultural and Applied Economics Association 3(2):376−395. DOI: https://onlinelibrary.wiley.com/doi/10.1002/jaa2.118

 

30. Ma, X., Gallardo,K., Canales, E. and Iorizzo, M. 2024. Quality-Related Descriptors to Increase Fresh Blueberries Purchase - Evidence from a Basket-Based Choice Experiment. Journal of the Agricultural and Applied Economics Association, 1-20. https://doi.org/10.1002/jaa2.118

 

31. Marques, JR., Rosales, C., Ulloa, M.C., Torres, A.P., Karam, A.A., and Mohammed, R. 2024. Olive Market Analysis in Nineveh Plains, Iraq. USAID Publication.

 

32. Montero, M.L., Colonna, A.E., Gallardo, R.K., and Ross, C.F. 2024. Sensory Profiling of Pears from the Pacific Northwest: Consumers’ Perspective and Descriptive Analysis. Journal of Food Science, 89: 1225-1242. https://doi.org/10.1111/1750-3841.16913.

 

33. Murray, A.D., Gallardo, R.K., and Prakash, A. 2024. Mexican Consumers’ Attitudes towards Irradiated and Imported Apples. Agribusiness An International Journal, 1-25. https://doi.org/10.1002/agr.21922.

 

34. Nitto, A., Crespo-Bellido, M., Yenerall, , Anderson Steeves, E., Kersten, S., Vest, D., and Hill, J. 2024. “Mixed methods evaluation of the COVID-19 changes to the WIC cash-value benefit for fruits and vegetables.” Frontiers in Public Health. 12:1371697, 2024.

 

35. Okhunjanov, B.B., McCluskey, J., Mittelhammer, R.C. “Weather and Cult Wine Prices.” Journal of Wine Economics doi:10.1017/jwe.2024.19.

 

36. Pierre, J., Jacobsen, K., Wszelaki, A. L., Butler, D. M., Velandia, , Woods, T., Sideman, R., Grossman, J., Coolong, T., Hoskins, B., Biscaia Ribeiro da Silva, A.L., Ginakes, P., Kleinhenz, M., Zhao, X., Rivard, C., and Rudolph, R.E. 2024. “Sustaining soil health in high tunnels: A paradigm shift toward soil-centered management.” HortTechnology, 34(5), 594-603.

 

37. Pierre, J., Jacobsen, K., Wszelaki, A. L., Butler, D. M., Velandia, , Woods, T., Sideman, R., Grossman, J., Coolong, T., Hoskins, B., Biscaia Ribeiro da Silva, A.L., Ginakes, P., Kleinhenz, M., Zhao, X., Rivard, C., and Rudolph R.E. 2024. “Sustaining soil health in high tunnels: A paradigm shift toward soil-centered management”, HortTechnology, 34(5):594-603. https://doi.org/10.21273/HORTTECH05460-24

 

38. Rihn A.L., Torres A.P., Behe B.K., Barton S. 2024. Unwrapping the Native Plant Black Box: Consumer Perceptions and Segments for Target Marketing Strategies. American Journal of Agricultural Economics.

 

39. Rihn, A.L., Walters, K., and Bumgarner, N. 2024. “The influence of risk perceptions on consumer willingness-to-pay for nutrient enhanced microgreens.” HortScience, 59(10):1465–1474. https://doi.org/10.21273/HORTSCI17888-24

 

40. Rihn, A.L., Labbe, N., Rajan, K., Kamboj, G., Tiller, K., Jackson, S., and Jensen, K. 2024. “Consumers’ perceptions of per- and polyfluoroalkyl substances and bio-based treatments on disposable dinnerware.” Journal of Agriculture and Food Research, https://doi.org/10.1016/j.jafr.2024.101436

 

41. Robinson, T.L., Gonzalez Nieto, L., Ho, S.-T., Rickard, J., Reig, G., Lordan, J., Fazio, G., Hoying, S.A., Fargione, M.J., and Miranda Sazo, M. 2024. Economic Impact of Fire Blight with Susceptible and Resistant Rootstocks. Fruit Quarterly 32(3): 15– 22.

 

42. Robinson, T.L., Gonzalez Nieto, L., Ho, S.-T., Rickard, J., Reig, G., Lordan, J., Fazio, G., Hoying, S.A., Fargione, M.J., and Miranda Sazo, M.]. 2024. Apple Orchard Economics: Effects of Cultivar, Planting Density. And Rootstock. Fruit Quarterly 32(2): 4 – 11. Available at: https://nyshs.org/wp-content/uploads/2024/08/NYFQ-BOOK-Summer-2024_FINAL_CC_052524.pdf

 

43. Rossi, J. & Woods, T. 2024, “Placing Community Supported Agriculture in Local Food Systems”, International Journal of Agricultural Sustainability, accepted for publication, February, 2024. https://doi.org/10.1080/14735903.2024.2318936

 

44. Thilmany, D., Van Sandt, A., and Gwin, L. 2024. A comment on USDA Food Business Centers: Collaborations to nurture innovation in the food system. Food Policy: 102727

 

45. Torres, A.P., Rihn, A.L., Barton, S.S., and Behe, B.K. 2024. Perceptions and Socio-Economic Status Influence Purchases of Native Plants. HortTechnology.

 

46. Traldi R. and Torres AP. 2024. It’s all about the economics: Navigating the challenges and opportunities of agricultural diversification in the U.S. Corn Belt. Agriculture and Human Values.

 

47. Ulloa M.C., Marques J.M.R., Velasco J.E., Philocles S., Torres A.P. 2024. Characterizing The US Market for Salad Mixes Through the Lens of Environmental Preferences. HortScience

 

48. Velasco, J.E., Marques, J.R., Torres A.P, Marshall, M.I., and Deering, A. 2024.S. Consumer Food Safety Concerns for Fresh Vegetables: A Cluster Analysis. Food Control.

 

49. Yoon, S., House, L., Gao, , Grogan, K., and Mullally, C. 2024. “Is environmental consciousness associated with organic food consumption?: A revealed preference approach.” Journal of the Agricultural and Applied Economics Association 3(2):396–409.

 

50. Zapata, S.D. and Carpio, C. Distribution-Free Methods to Estimate Willingness to Pay Models Using Discrete Response Valuation Data. 2024. Journal of Agricultural and Resource Economics 49(1): 39-62.

 

Forthcoming Publications:

 

1. Brumfield, R., Greenwood, D. L., Flahive Di Nardo, M., Both, A.J., Heckman, J. R., Polanin, N., Rouff, A., Rowe, A., VanVranken, R., Arumugam, S., and Govindasamy, R. Annie’s Project: Farming in Cities and the Urban Fringe. Journal of Extension. (Forthcoming).

 

2. Fontenot, K., Bampasidou, , Strahan, R., and Holzapfel, A. “Planning a Workshop and Survey to Provide Vegetable Producers with Knowledge and Information Related to Mitigating and Managing Herbicide Drift Incidents. Journal of National Association County Agricultural Agents, (Forthcoming)

 

3. Govindasamy, R., Bayramoglu, Z., Agizan K., Analysis of Fluctuations in Prices of Agricultural Products with Cross-Sectional Dependence, Agrociencia Journal (ISSN: 2521-9766) (Forthcoming).

 

4. Hosni, H., Segovia, M., Zhao, S., Palma, M.A., and Skevas, T. 2024. “Improving Consumer Understanding of Pesticide Toxicity Labels: Experimental Evidence.” Scientific Reports. (Forthcoming).

 

5. Landini, A., Segovia, M., Palma, M., and R.M. Nayga. “Food for Thought: The Impact of Short Term Fasting on Cognitive Ability.” PLos ONE. (Forthcoming).

 

6. Love, E., Jablonski, B.B.R., Bellows, L., and Thilmany, D. A Baseline Assessment of School Food Spending and Local Procurement: Exploring the Case of Colorado’s Farm to School State Incentive and Other Public Policies. Agricultural and Resource Economics Review. (Forthcoming)

 

7. Malinovskaya, A., Richards, T.J., and Rickard, B.J. 2024. Destination categories, channel choice, and beer distribution laws. American Journal of Agricultural Economics (Forthcoming).

 

8. Staples, A.J. “Canning cannabis: Consumer preferences for CBD- and THC-infused beverages.” Journal of Wine Economics. (Forthcoming)

 

9. Yu, Z., Xu, H., Govindasamy, R., Van Wyk, E., Ozkan, B., and Simon, J. E. An Analysis of Factors Influencing African Indigenous Vegetable Farmers’ Bargaining Power: A Case Study from Zambia. Journal of Agricultural Sciences. (Forthcoming).

 

10. Zapata, S.D., Villavicencio, X., Marconi, T., and Avila, C. “Using sensory analysis and stated preference valuation to assess the Willingness to Pay for fresh tomatoes attributes.” Agribusiness: An International Journal. (Forthcoming.)

 

Books and Book Chapters

 

1. Boyhan, G.E., Culpepper, S., Fonsah, E.G., Sparks, A. N., Coolong, T., Dutta, B., Riley, D.G., and Hurst, W.C. 2024. Onion Production Guide. 48 pages. https://extension.uga.edu/publications/detail.html?number=B1198&title=onion-production-guide.     

 

2. McAvoy, T., Coolong, T., Hancock, G., Fonsah, E.G., Boyhan, G.E., Granberry, D. M., Kelley, T., W., Gay, J.D., Adams, D., Sumner, P.E., Tyson, A.W., Harrison, K., MacDonald, G., Hurst, W.C., 2024. Commercial Watermelon Production Guide, 40 pages. https://extension.uga.edu/publications/detail.html?number=B996&title=commercial-watermelon-production#Culture

 

Grants, Contracts, and/or other resources obtained by one or more project members as a result of the project's activities (include the recipients, funding source, amount awarded and term if applicable):

  

1. Bampasidou, M “Farm Labor Supply and Demand Adapting to Labor Market Shocks” LA Board of Regents Research Competitiveness Subprogram. 

 

2. Butler, D., Wszelaki, A., Velandia, M., Chen, L., Shekoofa, A., Trejo-Pech, C. “Alley Cropping Agroforestry as a Climate Change Resiliency Strategy for Vegetable Production in the Southeastern US” Southern Region SARE Program 

 

3. DeLong, K.L., Hughes, D.W., Rihn,, Chen, X., Painter, R. “Developing a successful marketing channel for rural wineries in Tennessee.” USDA - FSMIP.  

 

4. Fonsah, Greg. PI: Malla, Subas, TAMU “Mechanical harvesting management practices and analysis of adoption barriers approach for sustainable management of fresh market onion production in the Southeastern United States” UDSA NIFA/Specialty Crop Research Initiative. 

 

3. Fontenot, K. Bampasidou, M., Strahan, R. Managing Production, “Financial and Legal Risks Associated with Herbicide Drift on Small-Scale Vegetable Farms” Southern Extension Risk Management Education Center. 

 

4. Hughes, D., Rihn,, and DeLong, K. “Economic impact of the TN wine industry.” TDA - Grape and Wine Board. 

 

5. LeBude, A.V., Fulcher, A., Velandia, M., Warner, L., Bumgarner, N., Marble, C., Addesso, K., Altland, J., Chen, L., Gan, H., Kantor, G., Mahmoud, M.S., Nackley, L., Palma, M., Ribera, L., Rihn, A., Ruth, T., Schexnayder, S.,and Zhu, H. 2024. “Labor, Efficiency, Automation, and Production. LEAP Nursery Crops Toward Sustainability.” USDA-NIFA, Planned Performance Period: (Collaboration with North Carolina State University, Oregon State University, Texas A&M, University of Florida). 

 

6. Lopez, R., Whipker, B., Boldt, J., Rihn,L., Currey, C.J., Shaw, A.M., Hausbeck, M., Engfehr, C., Runkle, E., Walters, K.J., Behe, B.K. “Expanding fresh culinary herb production in greenhouses.” USDA-NIFA. 

 

7. Lu, R., Gallardo, K.R. (Co-PI). “Development of an Automated and Integrated Mobile System (AIMS) for Apple Harvest and In-field Sorting” USDA-NIFA-SCRI.  

 

8. Motsenbocker, C.E. Bampasidou, M., “USDA TOPP through Florida Organics. 2023-2025” Grow Louisiana Program. 

 

9. Painter, R., Hughes, D.W., Lockwood, D., and Rihn, A. “Grape Production and Marketing: Site Selection, Preparation, Budgeting, and Marketing of Wine Grapes in the Southeastern U.S.” Southern Region Small Fruit Consortium.

 

10. Rihn, A.L., Walters, K., and Bumgarner, N. “Investigating new crop adoption and success in Tennessee: Production methods and marketplace acceptance of microgreens.” USDA – TDA – SCBG. 

 

11. Rudolph, R.; Haramoto, E.; Gauthier, N.; Larson, J.; Wszelaki, A.; Hansen, Z.; Velandia, M. ''Evaluation of Soil Solarization as a Sustainable Management Method in Upper Southeast High Tunnels for Pests, Pathogens, and Weeds.'' Southern Region SARE Program (Collaboration with the University of Kentucky). 

 

12. Staples, A.J. “Benchmarking best practices to expand craft beverage markets for the Michigan value chain” Michigan Craft Beverage Council. 

 

13. Thomas-Sharma, S. Co-PIs Doyle, V., Price, T., Padgett, B., Connor, L., Bampasidou, M.“Evaluation of Fungicide Application Timing and Cultivar Resistance for Management of Cercospora Leaf Blight on Soybean” Louisiana Soybean and Grain Research and Promotion Board. 

 

14. Torres, A. “Consumer preferences for low-input attributes on fresh salad mixes: research” USDA-FNRI. 

 

15. Torres, A. “Consumer preferences for food safety-related attributes in fresh vegetables: research” USDA-FNRI. 

 

16. Torres, A. “Adoption of value-added technologies for specialty crops (beginning farmers, farmers): research” USDA-NIFA. 

 

17. Torres, A. “Online curricula for contingency planning for agribusinesses: cohort and certificate from Purdue Extension” USDA-SARE. 

 

18. Torres, A. “Market strategies for indigenous women farmers in Peru, focused on passion fruit and chocolate products with potential to export” USAID. 

 

19. Torres, A. “Diversification of markets and market linkages in the olive industry in Iraq, with focus displaced Kurdish farmers”

 

20. Torres, A. “Economic impact of biological controls in high tunnel production” research and extension UDSA NIFA/Specialty Crop Research Initiative.  

 

21. Torres, A. “Diverse Corn Belt, Market opportunities for crops produced in diversified farming systems (regenerative agriculture): wholesalers, retailers, restaurants: research and extension” USDA Sustainable Ag Systems. 

 

22. Walters, K., Owen, G., Sams, C., Velandia, M., Rihn, A., and Trejo-Pech, C. ''Exploring the Feasibility of End of Production Regimens To Improve Leafy Green Nutritional Content, Appearance, And Post-Harvest Longevity,'' USDA - NIFA. (Collaboration with Ohio State University). 

 

23. Watkins, C., Rickard, B. and Gallardo, K. “Benefits of and barriers to dynamic controlled atmosphere (DCA) storage: Analyses needed for technology uptake by the U.S. apple industry” USDA-NIFA-SCRI.   

 

24. Zhong, Q., Critzer, F., Wszelaki, A., Srawn, L., Wang, L., Murphy, C., Burns, S., Dunn, L., Pires, A., Reyes-Jurado, F., Rideout, S., Rihn, A., and Yu, T.E. “Washable essential oil emulsion coatings to extend the shelf life and enhance the safety of organic fruits and vegetables.” USDA - OREI.