Brief Summary of Minutes of Annual Meeting

1:00 pm EST   Zoom Code - 422 514 6800 

• Meeting called in session by Scarlett Wesley at 1:03pm EST followed with an overview of the agenda

Approval of 2019 minutes

• Jana moved to approve the minutes as submitted. Juanjuan seconded the motion. Minutes were approved as submitted unanimously.

1. Old Business - Reports/Issues

• Station Reports – Each participant did a station report and shared news at their departments and universities.
• Update address/contact information:

• Jane Hegland retired and is no longer with the group. Her program no longer exists
• Elena Karpova is no longer with the group
• Debanjan Das joined the group from West Virginia University
• Chuanlan Liu joined the group from Louisiana State University
• Eulanda Sanders joined the group from Iowa State University

• Updates on NCCC065 sponsored initiatives Oct. 2019- Oct. 2020

ITAA sessions

Sonali Diddi, “Establishing Interdisciplinary, “International, and Multi-Institutional Collaborations: Implications for Textiles and Apparel Scholars” @ Las Vegas

• Scarlett gave an update: Sonali led the session. Session went well, interesting and engaging, and the panel discussion was well attended. Approx. 20-25 people attended.

1. New Business – Reports/Issues/Plans

• Report: NCRA Administrator – Missy Bye

NIFA has been dealing with the pandemic and move to Kansas City. A fraction of the staff has moved to Kansas City. They are currently hiring new staff. Missy advocated for more visibility for Textiles and Apparel in conversations with NIFA. We are never included in the overall initiatives but could kind of fit in some smaller areas. Our group should advocate collectively for how our area could contribute to NIFA’s initiatives.

Jana is on the Board of Human Sciences as the incoming Chair. Erik Porfeli from Ohio State U. is our advocacy person in Washington. Jana suggested that we write to him to advocate for T&A. We need to try to open more doors for funding in our area. Sonny Ramaswamy is former director of NIFA. Jana suggested that we could follow him on Facebook. His wife is a textile scientist. He advocates for scientists to remain viable in this political climate. He is concerned that the value of science is diminishing.

• Renewal report due Dec. 15, 2020. 

• Objectives and statement of issues and justifications have already been submitted for the next five years (2021-2025). Scarlett shared the three new objectives. The group discussed the procedures and activities that will contribute to achieving each of the objectives.

Ob1. Address existing and emerging issues related to social change in the marketplace by: connecting those with mutual research interests, building research partnerships, and sharing and critiquing research ideas pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.

General ideas include:

• We could do things step by step and set up sequential goals.
• No need to get into details, such as identifying specific conferences.
• could focus on building partnerships and identifying issues within our discipline.

Ob2. Develop and foster academic and industry relationships by engaging in research dissemination, idea exchange, and trend identification to help find grant funding, encourage new areas of scholarship, and develop cross-disciplinary collaborations pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.  

General ideas include:

• Focus on cross-disciplinary collaborations: We need to figure out how to bring individuals from outside of our discipline into collaborative opportunities within the three targeted areas. Extend this format to encourage interdisciplinary work, and have participants identify people on campus who have expertise in these three areas who are not in the field of T&A.
• Workshop at the ITAA. Set up round tables or Lunch discussions around the three different areas and invite people from other disciplines to take part in informal gatherings. Plant seeds for research groups.
• Invite people outside of T&A to our conferences. Put together a panel of external people and we could get to know each other. Expertise could be something totally out of what we do. They could be NGO or company people in addition to academics, like speakers Mississippi State U had.

Ob3. Develop infrastructure (e.g., research groups, workshops, professional development opportunities) that can serve as a connector of scholars to varied projects (e.g., multi-state research projects, cross-disciplinary collaborations, and alternative information platforms), which facilitates the promotion of new collaborations, new methodologies, increased rigor, and impactful research pertaining to the three areas of technology, demographic changes, and sustainable consumption & production.

General ideas include:

• For Ob3. we could focus on helping young scholars to get on NC research projects or even to initiate NC research projects.
• We could have members from different NC research groups that accept new members to have a session to discuss their research groups and to recruit new people. New research project ideas could also be discussed.
• We could also do seminars in between the ITAA sessions to get like-minded people together on distance-meeting platforms organized based on research interests/topics. The goal is to help new scholars to branch out to build their research agenda. To build strong multi-institutional relationships.
• A special topic on how to build a multi-state research project.

Scarlett will draft a Google Doc and send to everyone for edits. We’ll also need to work on our expected impacts and outcomes. We should share any ideas we have with Scarlett after the meeting.

• Any other business

• Sonali, Scarlett, Juanjuan, Juyoung, Iva, and Das will work together to bring the existing NC research groups together (Chuanlan expressed her interest in joining this work group later). We need to schedule a time to meet to discuss the specifics.
• The new NCCC65 project will start in Oct. 2021. The coming ITAA conference would be counted under the old project.
• The ACRA group might be another good target for the consumer area.
• The Sustainable Consumption International conference is also a good venue.
• We could also try to identify a technology-focused conference.
• Sonali and Iva are on a Sustainable Fashion Consumption working group and will present, which could be counted for this year.
• Do not limit us to the NCCC65 group.

1. Selection of next meeting?

We’ll go back to Kansas City for our next meeting. Juanjuan will work with Jana on scheduling the meeting and connecting with local industries.

1. Leadership updates and elections

• Elena is no longer with our group. Scarlett will stay on as the Chair until Oct. 2022. Juanjuan moves up to serve as the Vice Chair from Oct. 2020. Jana nominated and Cynthia seconded Ting Chi as the new Secretary. Ting is elected unanimously. His term starts Oct. 2020.

Leadership

2019-2020

            Chair: Scarlett Wesley (took over from Jana Hawley)
            Vice Chair: Elena Karpova

            Secretary: Juanjuan Wu

2020-2021

            Chair: Scarlett Wesley

            Vice Chair: Juanjuan Wu

            Secretary: Ting Chi

2021-2022

            Chair: Scarlett Wesley

            Vice Chair: Juanjuan Wu

            Secretary: Ting Chi

Minutes need to be uploaded within 60 days after the meeting. Business meeting was adjourned at 2:45pm EST.

3.1 ITAA Special Topics Session – November 2020 via Zoom

Title: Visible Thinking for a Data-Driven Experientail Ecosystem in a Disruptive Marketplace

Presenter: Tinsley Merrill, Co-Founder/CRO of PAIRR

Moderators: Ting Chi, Washington State University, USA; Sonali Diddi, Colorado State University, USA; Elena Karpova, University of North Carolina at Greensboro, USA; Scarlett Wesley, University of Kentucky, USA; and Juanjuan Wu, University of Minnesota, USA

Description: Using a “visible thinking” structure, this workshop, organized by the NCCC65, dove deep into data-driven business approaches (push vs. pull). The workshop started with a presentation from Tinsley Merrill, the Co-Founder and CRO of PAIRR, a successful innovative marketing business. Using PAIRR as an inspirational source, participants of the workshop engaged in practicing visible thinking strategy at their virtual "tables" to further investigate examples of data-driven businesses and compare their approaches to PAIRR’s “pull” marketing approach. The workshop moderators lead participants through a semi-structured visible thinking exercise mainly focusing on the pull vs. push data-driven approaches.

Participants: This workshop had 40 registered participants.

3.2 Member Accomplishments

Hawley, J. M. (2019, November). Right-Sized Consumption: Should Doughnut Economics Inform the Textile and Apparel Industry?  International Textile and Apparel Association Annual Meeting. Las Vegas, NV.

Jestratijevic I, Rudd, NA & Uanhoro, J. Transparency of sustainability disclosures among luxury and mass-market fashion brands. Journal of Global Fashion Marketing. DOI: doi.org/10.1080/20932685.2019.1708774

Jestratijevic, I. & Rudd, N. A. (2020). Making fashion Transparent - what consumers know about fashion brands they admire. In Burns, L. D. (Ed.), Fashion Business Cases: A Student Guide to Learning with Case Studies. New York: Fairchild Books. (Dec. 10th)

Jestratijevic, I. (2020). Clothing mountains among U.S. college students: An examination of student clothing consumption and an educational strategy for sustainable consumption. 4th International Sustainable Consumption Research and Action Initiative SCORAI conference. June 16th.

Jestratijevic, I. (2020) Overproduction and overconsumption: two barriers to a circular economy. International seminar of Environmental impact of textiles. Bharathiar University. Coimbatore, Tamil Nadu, India. November 16th. (Invited presentation)

Jestratijevic, I., Hawley, Jana. (2020) A Framework for Evaluating Sustainable Jean Attributes. International Textile and Apparel Association, November 18th.

Paulins, A, Hillery, J, Cavender, R, Jestratijevic, I. Consumer Behaviors Regarding Sustainability that Affect Demands Shaping Corporate Social Responsibility Policies in Fashion and Hospitality Industries. International Textile and Apparel Association, November 18th.

Jestratijevic, I. & Hawley, J. (2020). Better cotton, Better Jeans: Sustainable Cotton in the Global Denim Industry. The 8th World Sustainability Forum, Basel, Switzerland. September 15th.

Lee, M.Y., Cavender, R., & Wesley, S. (May 2020). The Impact of Slow Fashion Orientation

(SFO) on Socially Responsible Consumption (SRC); Moderating Effects of Industry Irresponsibility and Consumer Irresponsibility. 2020 International Conference on Clothing and Textiles, Busan, Korea

 *Frattali, A., *Tai, Y. N. *Yu, Y. F., & Chi., T. (2020). Regenerated Cellulose Fibers (RCF) for Future Apparel Sustainability: Insights from the U.S. Consumers. 2020 International Textile and Apparel Association (ITAA) annual meeting, Denver, Colorado, November 18 - 21, 2020.

*Anderson, R., *Adesanya, O., *Lin, M. Z., *Zhao, Z. B., & Chi., T. (2020). Renting than Buying Apparel: An Empirical Study of U.S. Consumers. 2020 International Textile and Apparel Association (ITAA) annual meeting, Denver, Colorado, November 18 - 21, 2020.

*McCoy, L., *Wang, Y. T., *Qin, T. C. & Chi., T. (2020). Why Collaborative Apparel Consumption is Gaining Popularity? An Empirical Study of U.S. Gen Z Consumers. 2020 International Textile and Apparel Association (ITAA) annual meeting, Denver, Colorado, November 18 - 21, 2020.

*Silva, C & Chi, T. (2020). Automation Trends in Apparel Manufacturing. 2020 International Textile and Apparel Association (ITAA) annual meeting, Denver, Colorado, November 18 - 21, 2020.

*Silva, C., *Mccarver, M., *Wang, C. H., *Wang, T. Y., & Chi, T. (2020). U.S. Generation Z Consumers' Motivations and Purchase Behavior Towards Secondhand Clothing. 2020 International Textile and Apparel Association (ITAA) annual meeting, Denver, Colorado, November 18 - 21, 2020.

*: Graduate students.

Wu, J., Joo, B.R., Sina, A.S., Song, S., & Whang, C. H. (invited for the special issue of best papers, 2020, submitted). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail & Distribution Management. (It went through a double-blind review process with the conference and was jointly selected by the journal editor, ACRA’s board, and the conference co-chairs)

Sina, A. & Wu, J.* (2019). Effects of 3D vs. 2D interfaces and product-coordination methods. International Journal of Retail & Distribution Management, 47(8), 855-871. (* equal contribution, I served as the corresponding author).

Wu, J., Joo, B.R., Sina, A.S., Sanga, S., & Whang, C. H. (2020, June). Personalizing 3D virtual fashion stores: An action research approach to modularity development. 2020 American Collegiate Retailing Association (ACRA) annual conference, New Orleans, LA (proceeding pub. without presentation).

Sina, A. & Wu, J. (2020, June) Interviewing Real Shoppers about Store Physicality: A Case Study of Target. 2020 American Collegiate Retailing Association (ACRA) annual conference, New Orleans, LA (proceeding pub. without presentation).

Sanga, S. & Wu, J. (2019, Oct.). Access-based fashion consumption and consumer happiness. 2019 International Textile and Apparel Association annual conference, Las Vegas, NV.

Sina, A. & Wu, J. (2019, Oct.). Investigating the effect of color-coordinated product presentation on consumer impulsive buying in 3D and 2D interfaces. 2019 International Textile and Apparel Association annual conference, Las Vegas, NV.

Joo, B.R. & Wu, J. (2019, Oct.). The impact of fashion brand’s socially inclusive ads on consumer responses. 2019 International Textile and Apparel Association annual conference, Las Vegas, NV.

Marcketti, S. & Karpova, E. The Dangers of Fashion: Toward Ethical and Sustainable Solutions. Ed. London, UK: Bloomsbury.

• Fifteen-chapter, edited book
• NCCC-065 members contributing chapters – Elizabeth Bye, Ting Chi, Jana Hawley
• Twenty textile and apparel experts contributed to the volume
• Covers the entire textile and apparel product lifecycle from design and manufacturing to distribution, retail, consumption and disposal
• https://www.bloomsbury.com/us/the-dangers-of-fashion-9781350052055/
• On the list of 14 books on fashion sustainability https://bookriot.com/2020/01/12/fashion-books-like-overdressed/amp/