Brief Summary of Minutes of Annual Meeting

Project Number:       S−1067

Project Title:              Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions

Chair:                         R. Karina Gallardo, School of Economic Sciences, Washington State University, Puyallup, WA 99371

Chair-Elect:               Bradley Rickard, Cornell University, Ithaca, NY 14853

The meeting was called to order by Karina Gallardo at 3:00 p.m. 

• The minutes from last meeting in Honolulu, HI, were approved.
• Gallardo informed that Shulstad retired, and S-1067 was appointed Dr. Sherry Larkin, University of Florida, as administrative advisor. It was highlighted that members are encouraged that all multi-state reports emphasize impacts from our work.
• Introductions and State Reports. Each member reported on their activities (comments below are brief summaries).
• Review S-1067 2018 objectives and work plans.
  1. Organized conference sessions.
  2. Joint grants submitted.
  3. Research/outreach activities.
  4. New members invited. - This year S1067 welcomes new member Dr. Ariana Torres from Purdue University.

• Plan for 2019 coordinated activities.
  1. Develop some type of reservoir where recent work among S1067 members could be housed and shared with others. Kelley suggested starting a Google Doc drive, that is already done.
  2. Potential to work more closely with SARE47 a team that focuses on production-oriented issues. It was decided to continue exploring ideas on how to add objectives to S1067 more inclusive of production issues in next renewal.
  3. Special attention to cottage industries within the food area. Include data availability and responsiveness of this sector to policies and consumer demand.
  4. Organize a group to lead efforts to examine farm to school topics – organize a special issue or a conference session.
• Plan for 2019 joint presentations and potential meetings.
• Continued recruitment of new members through professional affiliations.
• The meeting was adjourned at 5 pm.

Year-End Report by Objective (including Impacts):

Objective 1:       Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets. 

Colorado: In a recent special issue of CHOICES coordinated by this research committee, Thilmany (Colorado State University) -together with Jablonski and a MS student- explored consumer behavior by examining the intersection of state food brands and consumer’s stated local food purchasing behavior.  Among a broader set of findings, Thilmany’s team found that state brands may be a complement to direct markets and be sufficient information for those seeking local foods but with lower preferences for direct sales channels.

Costanigro (Colorado State University) continues to work at the development of new methods to incorporate subjective beliefs in demand models for food products. The new methods not only provide estimates of WTP for differentiating food labels, but also study how consumers’ interpretation of the label in term of quality outcomes affect valuation. Current applications include consumers’ understanding of Modified Atmosphere Packaging labeling, and expiration dates.

Ongoing work by Bonanno (Colorado State University) and Costanigro studies the dispersion of implicit prices for credence attributes in food products. Specifically, the case study analyzed is that of Geographic Indication (GI) labels in a market where there exists dozens of GIs, the Italian extra-virgin olive oil market. Another work coauthored by Bonanno and Costanigro focused in the role of credence attributes (i.e. organic, health claims) on the ability for food producers to command a higher price.

In collaboration with co-authors at CSU and at the ERS-USDA, Bonanno, has continued to work on determining how changes in the Nutrition Fact Panel Label affect the demand for food products. Preliminary results were presented at the 2018 Agricultural and Applied Economics Association annual meetings. 

Georgia: Fonsah (University of Georgia) has been working on the impacts of United States and China trade and tariff disputes on Georgia agriculture: fruits, nuts and vegetables.

New Jersey: The labeling term “organic” refers to agricultural products produced in accordance with the Organic Foods Production Act of 1990 (OFPA) and the National Organic Program (NOP) regulations. The guidelines for organic production require using materials and practices that promote balance in natural and ecological systems and that can integrate parts of the farming system into the natural environment as a whole. Since there are many benefits associated with the rapid growth of the organic products industry, producers and business operators need to devise ways to attract a diverse and steady customer base to overcome issues of capacity under-utilization. The main objective of a study led by Govindasamy (Rutgers University) was to uncover some of the attributes that explain consumers’ organic produce purchasing decisions. His team surveyed 1,100 consumers of organic products in the mid-Atlantic region. Key variables to identify and estimate the relative importance of factors underlying consumers’ purchasing patterns, were used. Then, using principal component analysis, distinct consumer segments were identified, based on important factors for organic produce consumption. Profiles of distinct consumer groups were identified, tentatively labeled “organic supporter,” “direct channel buyer,” “quality follower,” and “thrifty domestic consumer.” Finally, his team explore the relationship between consumers’ demographic and other characteristics and patronage of organic products. Preliminary results indicate that consumers’ characteristics and preferences are significantly different among the four consumer groups.

New York: During 2017-18 Rickard (Cornell University) continued his work examining consumer demand for food and beverages in the presence of various date labels and biosensors to better understand the role of this information on consumption. Rickard and his team extended some of their earlier work to assess whether date labels and other strategies differentially affected food waste and consumption across food categories, and if so, how this influenced dietary quality.  Their work here is impactful as it illustrates that initiatives that may decrease food waste may not lead to improvements in dietary quality, and in particular sugar intake.  

In 2018-19 Rickard will begin new research to assess consumer demand for specific traits (both production traits and sensory traits) in table grapes. This is work funded by the USDA-SCRI project titled VitisGEN2 that is being done with Gallardo (Washington State University) and Alston (UC Davis). Significant improvements in genetics and varietal innovation -are being witnessed- for table grapes over the past 20 years. More improvements are expected over the next 20 years; here the team hopes to uncover the traits that are most interesting and most important in an effort to inform the plant breeding choices that happen in this industry.  

Oregon: Durham (Oregon State University) developed a consumer test with several colleagues to examine consumer willingness to purchase foods containing tomato pomace. Tomato pomace is the byproduct of canned tomato production and is discarded in landfill. Because the pomace contains many of the nutrients in tomatoes and its utilization is considered to improve sustainability, its use as an ingredient can be enhanced by providing consumers with this information. While utilization of such by-products has recently become a subject of interest, and various products are being developed that use such wastes, very little information has been gathered on consumer acceptance of foods containing them, as well as the subsequent impact of the information regarding nutrition and sustainable practices. The S-1067 members discussed research collaboration in this area at the September 2018 meeting.

Durham used the Market Research for Market Readiness (MKTRD) tool to evaluate wild blueberry products being developed for an economic development project in Hoonah, Alaska. The MKTRD tool was developed with feedback from the S-1067 members.  Thilmany (Colorado State University) and Curtis (Utah State University), were particularly helpful in reviewing the materials.

Sterns (Oregon State University) and Durham continued to develop and revise a survey instrument for investigating direct-to-consumer marketing efforts by Oregon wineries, with a focus on how wineries target consumer demand with quality signals, pricing strategies and other differentiating attributes (e.g., “salmon safe, “LIVE”, etc.). In support of this research, Sterns continued to work with a multi-disciplinary team of OSU researchers in the OSU OWRI (Oregon Wine Research Institute), meeting monthly as a research team, as well as meeting twice during the reporting period with industry leaders (members of the Oregon Wine Board’s Standing Committee on Research).  He also was a participant in a state-wide industry “listening tour”, which included five listening sessions over a four-day period in August 2018.  A core group of facilitators that included OSU researchers, Oregon Wine Board members and OWB staff engaged industry leaders in efforts to solicit their ideas about critical research issues facing the industry. Sterns was lead author of a report summarizing the tour findings. This report was then used as a critical planning document for organizers of an industry research strategic planning retreat held Nov. 1-2, 2018. A pair of presentations developed by Durham and Sterns was presented at an annual Grape Day to help attendees understand economic research, and to provide preliminary results from the wine club research.

Washington: Gallardo (Washington State University) in collaboration with McCluskey (Washington State University) and a graduate PhD student, estimated consumers’ willingness to pay for shelf-stable food products with “clean labels”, that is, products with fewer ingredients compared to similar food products on the market. Traditional technologies to manufacture shelf stable products such as retort as usually the norm; however alternative technologies, such as microwave sterilization, are being developed. Such technologies are conducive to guarantee a shelf stable product, with the additional benefit of reducing the number of preservatives (ingredients) needed, in special salt. Shelf stable food products are usually high in sodium which could lead to negative health effects. The team conducted a survey containing a discrete choice experiment to investigate consumers’ willingness to pay for a product (macaroni and cheese) with fewer ingredients or cleaner label. The team was also interested consumers’ reactions to the new technology. A between-group subjects design -was applied- to analyze the effects of disclosing information about the new technology and measuring how this would affect willingness to pay for a clean label product. Preliminary results suggest that consumers not being informed about the technology need to be discounted $1.75/ 15-oz unit with more ingredients and when informed about the technology, the discount increases to $2.11/ 15-oz unit. This study gives insights of consumers’ reaction to the number of ingredients in the labels and reactions to alternative/novel technologies that would lead to the production of a healthier food product.

Impact: The produce sector is facing complex product differentiation schemes, thus the need to include a diverse array of claims in their products ranging from enhanced health, food safety, traceability, production practices, among others. Results from demand and market valuation models guide producers in the improvement of strategies on how to better differentiate their products in the market place. For example, a study led by Thilmany at Colorado State found that state brands may be a complement to direct markets and be sufficient information for those seeking local foods but with lower preferences for direct sales channels. The work by Govindasamy at Rutgers University found evidence that consumers who consume organic labelled products are not homogeneous, different segments were identified, tentatively labeled “organic supporter,” “direct channel buyer,” “quality follower,” and “thrifty domestic consumer.” Preliminary results indicate that consumers’ characteristics and preferences are significantly different among the four consumer groups.

Objective 2:      Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Leafy Greens marketing order, Country of origin labeling, farmers markets) using both theoretical approaches and empirical evidence from multi-state applied research projects.

Colorado: Colorado State University continues its collaboration with USDA AMS to build a new “community of practice” to analyze the economics of local foods with some initial state partners increasing number of users and members (Florida, Washington, and North Carolina). The special issue including communities and organizations that followed the best practices outlined in the Toolkit to Assess the Economic Implications of Food System Innovations will be out later in 2018.  The toolkit, and complementary materials used to create an “impact calculator” will be further refined in a new agreement with USDA AMS.

Costanigro (Colorado State University) is studying how Geographical Indications adopting multiple levels of quality certifications influence consumer perceptions of quality and choice.  Additionally, Costanigro and Bonanno have been involved in a systematic review of the literature on school interventions related to the Farm to School programming and the outcomes for school children. Preliminary results were presented at an academic conference in June 2018. Along the same line, Bonanno is studying the factors determining school districts to continue implementing Farm to School programming activities. Preliminary results were presented at an academic conference in June 2018.

Bonanno is also developing an empirically tractable model to assess the welfare implications of labeling fraud in a non-perfectly competitive market. This model determines empirically at what threshold probability of being caught committing fraud makes food manufacturers indifferent in function of profitability, fines and losses due to lower consumer trust. An empirical application using GI label in extra-virgin olive oils is under review. Other work by Bonanno and coauthors on nutritional labeling, and on policies aimed to improve access to food have been published in academic journals.

Georgia:  Fonsah is leading a team working on a survey of agricultural value chain focusing on the case of the Bangladesh banana industry. In addition, Fonsah is working on the economic productivity and profitability analysis for whiteflies and tomato yellow leaf curl virus (TYLCV) management options. Further, Fonsah is working on the estimation of crop yields and insurance premiums using a shrinkage estimator.

New York: For this objective during 2017-18, Rickard continued using the Nielsen Homescan data to examine consumer demand for diversity in the wine market in regions with different policy environments.  Here, Rickard is interested in the role of public policies on the patterns of purchases that consumers make; if consumers choose a more diverse set of products there is evidence to suggest that they will choose more local products and more imported products. 

The impact of this work is centered on a key policy issue across a number of states that are considering liberalizing regulations that govern where alcohol can be sold as findings are offering guidance on how such a deregulation will affect consumer choice. 

In addition, during 2017-18, Rickard did substantial work with Dan Sumner (UC Davis) and JunJie Wu (Oregon State University) using the ARMS dataset to estimate supply response to the availability of crop insurance programs for fruits and vegetables.  The impact of this work is to provide policy makers with new information on how crop insurance affects specialty crop markets and how any changes to risk management tools might affect the mix of crops grown in selected regions.

In 2018-19 Rickard plans to expand upon earlier research on evaluating patents in horticultural markets. Part of this work is collaboratively with McCluskey and Gallardo in looking at the optimal design of fees and royalties for newly introduced apple cultivars, and part of this is with the introduction of new rootstocks that can be paired with cultivars to help producers deal with a variety of physiological problems in apple production. This is less of a public policy question and one that is more of an industry (and university) policy issue as most of the new patented cultivars and rootstocks are being developed and commercialized by U.S. Land Grant universities.

Indiana: Torres (Purdue University) is conducting research to fill in the lack of indicators that address the financial feasibility of new crops and technologies. Torres (and a visiting scholar) are developing an online financial calculator that uses enterprise budgets to understand breakeven prices/quantities, cost-benefit analysis, and the return on the investment (ROI). This project is currently funded by 3 grants from USDA-SARE, 1 from SCBG, 1 grant submitted by a grad student. The final goal is to understand how marketing decisions influence farm diversification through the reduction of risk exposure.

Impact There is an abundance of government and industry-led marketing and policy programs (e.g., certifications, Leafy Greens marketing order, country of origin labelling, farmers markets, among others); however, the benefits and costs of such programs to both producers and consumers is yet unknown. The study by Rickard (Cornell University) provides policy makers with new information on how crop insurance affects specialty crop markets and how any changes to risk management tools might affect the mix of crops grown in selected regions. To complement these findings, Torres (Purdue University) analyses how marketing decision influence farm diversification as a means to reduce risk exposure.

Objective 3:      Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid-size farms). 

Colorado: The findings from Colorado State University (CSU) Federal State Marketing Improvement program grant to conduct Marketing Channel Assessments were presented at USDA’s Direct Market Food Summit in September 2018.  The hope is to get other states to conduct similar applied research/outreach activities so that there can be a broader, comparative set of data and analyses.

Using USDA-ERS ARMS data, and in partnership with Oklahoma State University, they created economic benchmarks for producers that use different food marketing strategies, and a series of fact sheets were created and posted at local food economics for our colleagues to use. 

As one line of continuing and expanding their financial performance work in alternative marketing channels, a work lead by Thilmany and Bonanno uses more recent ERS ARMS data and data on Farm to School Census to specifically explore how Farm to School programming may influence the market (and policy environment).  Initial results were presented at academic meetings in the Summer 2018.

Thilmany began work with USDA ERS collaborators exploring food manufacturing and broader supply chain dynamics in the US from 1990-2013.  There is initial evidence that there are a burgeoning set of small and young firms in many food sectors, and subsequent work will explore if there are locational or other interdependencies with other local food market factors.

Costanigro and Thilmany are co-leading a team of researchers studying the effects of state alcohol distribution laws on the Colorado Craft brewing industry and building a field-to-foam team of researchers from CSU to study, among other issue, the derived demand for agricultural inputs from craft brewing.

Georgia: Fonsah is involved in the USDA NIFA Specialty Crop Research Initiative multistate, multi-institution and multi-disciplinary grant pre-proposal entitled “Identification and Evaluation of High Value Subtropical Banana Cultivars for Sustainable Production in the Southeastern USA. He is also involved in a multistate collaboration on the phenological parameter responses on banana fruit production potential in the coastal region of Alabama.

Washington: Gallardo, McCracken (Washington State University), a PhD graduate student (Washington State University) and Yue (University of Minnesota) are analyzing Florida strawberry preferences and willingness to invest in novel strawberry cultivars with improve resistance to root and rot crown disease; along with fruit quality attributes such as fruit size and flavor. The analysis is stratified by operation size, results indicate that smaller than 50 acres firms prioritize flavor and resistance to disease over fruit size; whereas firms larger than 50 acres prioritize flavor and fruit size over resistance to disease. Economies of scale, and marketing channels associate with operation size, influence growers’ priority setting when deciding to invest in a novel cultivar. This study is part of the USDA NIFA SCRI grant RosBREED: Combining Disease Resistance with Horticultural Quality in New Rosaceous Cultivars.

In addition Gallardo, McCracken (Washington State University), a PhD graduate student (Washington State University), WSU small fruits breeding program Hoashi-Erhardt, WSU small fruits extension DeVetter (Washington State University) and Yue (University of Minnesota), conducted a study to assess the research and extension priorities of Pacific Northwest strawberry producers who are considering transitioning producing strawberries destined to the processing market to producing strawberries destined to the fresh market. In general, these operations are small-sized, ranging from 15 to 70 acres, and the market for strawberries destined for processing is consolidated forcing the smaller in size firms to seek alternative markets for their produce. A survey was used as the data collection tool results indicate that growers prioritize fruit quality traits, disease resistance/tolerance over plant factors such as consistent fruit quality, extended harvest season or high yields. Findings from this study would contribute to facilitate the transition from the processing to the fresh market, and gain access to close in distance populated areas in the Pacific Northwest, where local produce, such as strawberries, is highly valued.

Impact: The produce sector often relies on the supply chain structure to successfully locate their products in the market place. The supply chain importance for the produce sector is such, that producers often adapt their production practices to the supply chain mechanism that best adapts to their needs. In such context, it is useful to assess the changing coordination and supply chain management, to identify most successful practices and harmonize/standardize performance benchmarks throughout the sector. In special tailoring firms that focus on a diverse array of commodities and marketing approaches; and exhibit different operation sizes. The work by Thilmany and her team at Colorado State University -in partnership with Oklahoma State University- had led to the creation of economic benchmarks for producers that use different food marketing strategies. In addition, Thilmany and Bonanno explore how Farm to School programming may influence the market (and policy environment) of different produce growers in Colorado. The work by Gallardo and McCracken aims to facility an industry sector in transition- by identifying the research and extension needs to better serve producers that would face a new marketing channel. 

Outputs and Dissemination

Outreach/Industry Presentations:

Baugher, N. and K. Kelley. 2017. Consumer preference for fresh apples in the Mid-Atlantic: Awareness and interest in Genetically Modified apples. Pennsylvania Fruit News. 97(11):18-21. 

Bellingham, S., M. Velandia, C. Boyer, and C. Hellwinckel. “Factors Influencing Tomato Prices at Tennessee Farmers’ Markets.” 2018 Southern Agricultural Economics Association Annual Meeting, Jacksonville, FL, February 3–6.

Bhuyan, S., C. Dalton, R. Majid, S. Kashmir, and R. Govindasamy.  “Determinants of Demand for International Food by Consumers in the NE US”, Food Distribution Research Society Conference in Washington, DC, USA, September 2018.

Butler, Alex, Tim Woods, Martin Bechu, and Mike Reed “Structural Changes in Demand During Early and Peak Season in Kentucky Produce Auctions”, selected paper presented the Southern Agricultural Economics Association Annual Meeting, Jacksonville, FL, February 2-6, 2018.  https://ageconsearch.umn.edu/record/266716

Canales, E. “Food Safety Modernization Act - Produce Rule: A Discussion of What it means for Produce Growers”. Southern Extension Economics Committee Summer Meeting, Myrtle Beach, SC. June, 2018.

Canales, E., and C. Crist. “Food as a Business for Producers: A multidisciplinary Program to Deliver Food and Business Expertise to Local Producers”. Southern Extension Economics Committee Summer Meeting, Myrtle Beach, SC. June, 2018. Poster presentation.

Canales, E., and C. Crist. “Strengthening Local Food Systems by Supporting Local Food Entrepreneurs”. 2017 National Value-Added Agriculture Conference - Branding & Regional Food Systems. North Little Rock, AR. November, 2017.

Carleo, J., Govindasamy, R., I. Vellangany, S. Arumugam, J. Heckman, H. Gohil, M. Melendez, R. W. Vanvranken, W. Kline, P. Huizing, W. Walker and T Wu. “Organic Produce Marketing Opportunities in the Mid-Atlantic United States: Consumer Behavior, Perceptions and Purchasing Patterns Analysis” New York Produce Show and Conference By Eastern Produce Council and Produce Business. New York, New York, December 13, 2017.

Costanigro, M., and Callaway. Liquid Arts Research Forum, May 18, 2018. Colorado State University, http://foodsystems.colostate.edu/liquid-arts/

Crassweller, R.M., T.A. Baugher, R.P. Marini, J.R. Schupp, G. Krawczyk, D.J. Biddinger, M. Frazier, J. Hopwood, E. Mader, M. Vaughan, K.A. Peter, B.L. Lehman, M.C.  Brittingham, L.F. LaBorde, J.K. Harper, L.F. Kime, M. Sean High, R.H. Pifer, K.M. Kelley, C. Gregory, and C. Jung. (2018). 2018-2019 Pennsylvania Tree Fruit Production Guide AGRS-045. Chapter 10: Marketing.

Crist, C., and E. Canales. “Using a multidisciplinary program approach to help producers and food processors in mitigating business, financial and food safety risks.” 2018 Extension Risk Management Education National Conference, Milwaukee, WI, April, 2018. Poster presentation.

Curtis, K. 2018. Fresh Produce Pricing and Market workshops held in Salt Lake, Moab, Cedar City, and Logan, Utah.

Curtis, K. 2018. Utah Small and Urban Farms Conference, Fresh Produce Pricing Comparisons, Salt Lake City, UT.

Curtis, K. 2018. Start to Farm workshops held in Logan and Blanding, Utah.

Curtis, K. 2018. Native Waters Summit, Sustainability in Agriculture on Native American Reservations, Reno, NV

Durham, C., J. Sterns, J. B. Miller. “Wine Club Strategies: a preliminary look” 2018 Grape Day-Business and Economics from Vineyard to Wine Sales. LaSells Stewart Center, Oregon State University. April 3, 2018.

Fonsah, E.G. 2018. Banana Research & Opportunities in Agricultural Studies. Community Garden Initiative, July 20, Sylvester GA.

Fonsah, E.G. 2018. Customizing Your UGA Satsuma Budget. Citrus Grower’s Spring Update. Lowndes County Ext/4H, April 4, Valdosta, GA.

Fonsah, E.G. 2018. Economics Analysis of Crop Rotation Systems for High Value Cool-Season, Winter School Extension Conference, January 22-24, Rock Eagle, Eatonton, GA.

Fonsah, E.G. 2018. Pecan 2018 Market Outlook. 35th Annual Georgia Farmers Conference, James H. Gray, Sr. Civic Center, February 16, Albany, GA.

Fonsah, E.G. 2018. Pepper Budget Development. Lewis Taylor Farm, Sept 5, Tifton, GA.

Fonsah, E.G. 2018. Pool Cucumber Budget. Lewis Taylor Farm, Aug 08, Tifton, GA.

Fonsah, E.G. 2018. Strawberry Budget Development. Lewis Taylor Farm, Aug 22, Tifton, GA.

Fonsah, E.G. 2018. USDA/ERS Farm Visit, July 23-26, Tifton, GA.

Fonsah, E.G. 2018. Vegetable 2018 Market Outlook. 35th Annual Georgia Farmers Conference, James H. Gray, Sr. Civic Center, February 16, Albany, GA.

Gallardo, R.K. and M.D. Garrido-Garcia. “Profitability Across Crops: Tree Fruit Compared to Alternatives.” Annual Meetings of the Washington Tree Fruit Association. Kennewick, WA. December 4-6, 2017.

Gallardo, R.K. and H. Garming. “Apple Production Costs Around the World: A Comparison.” Annual Meetings of the Washington Tree Fruit Association. Kennewick, WA. December 4-6, 2017.

Gallardo, R.K. “Costs associated with fire blight-En Español.” WSDA Pacific Northwest Aggie, Pasco, WA.  November 7, 2018. N=80.

Gallardo, R.K. “The risks implied when not identifying pests correctly-En Español.”

WSDA Farmworker Education Program, Pasco, WA. November 8, 2017. N=80.

WSDA Farmworker Education Program, Quincy, WA. November 17, 2017. N=32.

Annual Meetings of the Washington Tree Fruit Association. Kennewick, WA. December 4-6, 2017. N=500.

WSDA Farmworker Education Program, Sunnyside, WA. December 12, 2017. N=30.

WSDA Farmworker Education Program, East Wenatchee, WA. December 15, 2017. N=30.

Eastern Washington Ag Expo TRAC, Pasco, WA. January 9, 2018. N=12.

GS Long Grower Meeting, Yakima, WA January 17, 2018. N=500.

Wilbur Ellis Grower Meeting. Yakima, WA. January 30, 2018. N=500.

Govindasamy, R., I. Vellangany, S. Arumugam, J. Heckman, J. Carleo, H. Gohil, M. Melendez, R. W. Vanvranken, W. Kline, P. Huizing, W. Walker and T Wu. “Consumer characteristics and willingness to pay for organic produce in the mid-Atlantic United States” Organic Farming Research Conference, Rutgers University, New Brunswick, NJ, USA, January 26, 2018.

Govindasamy, S., I. Vellangany, T. Wu and J. Heckman.  “Characteristics of Consumers who are Willing to Buy Certified Organic Produce: An Econometric Analysis”, Food Distribution Research Society Conference in Washington, DC, USA, September 2018.

Huiping X, Z. Yu, R. Govindasamy and J. E. Simon.  “Determinations of African Indigenous Vegetable Farmers' Market Channel Choices in Zambia”, Food Distribution Research Society Conference in Washington, DC, USA, September 2018.

O’Hara. B. Jablonski, D. Thilmany, J. Cheek and P. Watson. Using the new Economic Impact Calculator to Assess your Project: A Discussion on the Connections to the USDA AMS Toolkit and Framing Used to Develop the Calculator. Local and Regional Food Systems Community of Practice Webinar. https://localfoodeconomics.com/webinars2018/

Jablonski, B., J. Farbham, D. Thilmany, and J. Cheek. Crafting Winning LFPP / FMPP Proposals - an NGFN webinar.  April 2018.

Jablonski, B.B. and D. Thilmany. Market Channel Assessments: An Update.  Micro-Webinar for the Colorado Fruit and Vegetable Growers Association.  February 2018.

Lunardo, R., and B. J. Rickard.  2018. “Too Funny, for Everybody? How Fun Elements in Wine Labels Decrease Willingness-to-Pay and Intentions as a Function of Risk Propensity.” Presented at the Annual Meeting of the American Association of Wine Economists. Ithaca, NY.  June 12, 2018.

Meyers, S.L., T.C. Barickman, A.J. Collart, J. Schultheis, T. Smith, C.S. Stoddard, and I. Imre. “Results of a USDA-NIFA-Organic Agriculture Research and Extension Initiative Planning Grant.” National Sweet Potato Collaborators Group Annual Meeting. Wilmington, NC. January, 2018.

Plakias, Z. T. “What to Make for Thanksgiving Dinner: Economic Trade-offs and Our Food System.” Columbus Science Pub, Columbus, OH, November 2018.

Plakias, Z. T. and Glennon Sweeney (co-presenters). “From Foodie to Food Justice: How to be an Ally.” Franklinton Friday, Columbus, OH, November 2018.

Rickard, B. J. “Key consumer trends and issues for food retailers.” Presented as part of the Future-Leaders-in-Produce Foundational Excellence Program at New York Produce Show and Conference.  New York, NY.  December 11, 2017.  75 attendees.

Rickard, B.J. “Food waste, date labels, and consumption of fruits and vegetables.”  Presented at the New York Produce Show and Conference.  New York, NY.  December 13, 2017.  40 attendees.

Rickard, B.J. “Food waste, date labels, and nutrient consumption.” University of Rhode Island, Department of Environmental & Natural Resource Economics, Kingston, RI. November 17, 2017.

Rickard, B.J., S.T. Ho, A. Okrent. 2018. “Food waste, biosensors, and household nutrient availability.” Presented at the Annual Meeting of the Agricultural and Applied Economics Association. Washington, DC. August 7, 2018.

Roy, P., Angelo, D. Thilmany, and B. Jablonski, Navigating strategic food system change: A road map for community food and agriculture plans.  National Good Food Conference. Albuquerque, NM. March 2018.

Shideler, D., T. Schmit, D. Thilmany, J. O’Hara and G. Matteson., A Closer Look at how the Business Decisions and Financial Performance of Local and Regional Small and Mid-Size Farms Influence Community Economic Outcomes.  Local and Regional Food Systems Community of Practice Webinar. https://localfoodeconomics.com/webinars2018/

Sterns, J., C. Durham. “Using economic analysis to Inform Business Decisions – Examples for the Oregon Wine Industry” 2018 Grape Day-Business and Economics from Vineyard to Wine Sales. LaSells Stewart Center, Oregon State University. April 3, 2018.

Thilmany, D. Local Food Systems and State's and Provinces' Efforts to Support Entrepreneurship.  2018 Chairs Summit. State Ag and Rural Leaders.  January 2018.  Kansas City MO.

Thilmany, D., B. Jablonski, J. O’Hara and B. Raison.  Farm to School and your Local Economy: How can you Explore the Linkages?  Session for the 2018 National Farm to School Conference.  Cincinnati, OH. April 2018.

Velandia M. “Farmers’ Markets Price Reporting Mobile Application.” Area Specialists Workshop, Murfreesboro, TN, May 22, 2018.

Woods, T. A., Rossi, J. J., Community Food Systems Certification Training, "Local Food Vitality Workshop," Iowa State Extension, KY, United States. (May 15, 2018).

Woods, T. A., Rossi, J. J., SERA 47, "Local Food System Vitality Index: Measuring Residents’ Perceptions of their Food System," Arlington, VA, United States. (2018).

Wu, T., and R. Govindasamy.  “Consumers’ Source of Organic Food Information:  A logistic Analysis”, Food Distribution Research Society Conference in Washington, DC, USA, September 2018.

Zare, M, and T. A. Woods, “Local food purchasing frequency by locavores across market channels - implications for local food system development”, poster presented at the Southern Agricultural Economics Association Annual Meeting, Jacksonville, FL, February 2-6, 2018.

Zare, M., J. Rossi, A. Davis, and T. A. Woods, “Local Food System Vitality – Looking at Components across Consumer Age Groups”, Selected poster prepared for Agricultural and Applied Economics Association meeting, Washington, DC, June 2018.  https://ageconsearch.umn.edu/record/274062

Academic Presentations:

Bonanno, A. and S. Mendis “Too Cool for Farm to School? Analyzing Factors Associated with School Districts” Organized Symposium: Effectiveness of Farm-to-School Programming – Data Availability and Preliminary Evidence, 2018 WAEA Meeting, Anchorage, AK, June 24-26 2018.

Bonanno, A. F. Bimbo, M. Costanigro, and R. Viscecchia. “Do Geographic Indication Labels Pay off? Estimating GI’s Implicit Price Dispersion in the Italian EVOO Market.” 2018 AAEA Annual Meeting, Washington, D.C., August 5-7, 2018.

Bonanno, A., A. Ghazaryan, R. Cleary, and A. Carlson.  “Simulating the Effect of the Nutrition Fact Panel Revision: Added Sugar and the Demand for Ready-to-Eat Breakfast Cereals.” FAMPS track session: Using Data to Inform Health and Nutrition Policy, 2018 AAEA Annual Meeting, Washington, D.C., August 5-7, 2018.

Bonanno, A., B.B.R. Jablonski, B. Cleary, S. Mendis, and D. Thilmany. Financial Performance Implications of Sales Through Direct and Intermediated Markets: Current Research and Future Needs to Support Extension Programming. Western Extension Committee organized session at the 2018 WAEA Annual Meetings. Anchorage AK. June

Castillo, M., S. Low and D. Thilmany. Local Foods as a Catalyst of Rural Manufacturing: The Role of New and Small Food Innovators in Employment Dynamics. Selected poster for the 2018 AAEA Annual Meetings. Washington, D.C., August 2018.

Costanigro, M. and Onozaka, Y. The Moderating Effect of Heterogeneous Beliefs on Consumer Preferences for a New Food Technology: The Case of Modified Atmospheric Packaging. 2018 AAEA Annual Meeting, Washington, D.C., August 5-7, 2018.

Curtis, K., and D. Quarnstrom, “Untangling the Economic and Social Impediments to Producer Adoption of Organic Wheat.” Selected paper presented at the Food Distribution Research Society Annual Meeting, Arlington, VA, September 2018.

Curtis, K., D. Thilmany, and J. Warner, “Exploring Rural Development Innovations for Agriculture, Food & Tourism.” Invited paper presentation of the 2018 Annual Meeting of the Australian Agricultural and Resource Economics Society, Adelaide Australia, February 2018.

Drugova. T., and K. Curtis, “Do Extra Labels Pay? The Impact of Non-GMO and Health Labels on Consumer WTP for Organics.” Selected Track Session Presentation of the Agriculture and Applied Economics Association Annual Meetings, Washington D.C., August 2018.

Drugova, T., and K. Curtis, “How do Current and Potential Consumers of Organic Wheat Products Differ from Non-Consumers? A Market Segmentation Analysis.” Selected paper presented at the Western Agricultural Economics Association Annual Meeting, Anchorage, AK, June 2018 (abstract: Journal of Agricultural & Resource Economics 43(3), 2018).

Drugova, T., V. Pozo, K. Curtis, and R. Fortenberry, “Organic Wheat Prices and Premium Uncertainty: Can Cross Hedging and Forecasting Play a Role?” Selected paper presented at the NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Minneapolis, MN, April 2018.

Garrido D. and R.K. Gallardo. 2018. Assessing Consumers Response to a Ready to Eat Meal Processed by a Quasi Novel Food Processing Technology. Western Agricultural Economics Annual Meetings, Anchorage, AK, June 24-26.

Grant, K., R.K. Gallardo, J. McCluskey, B. Mandal. 2018. Consumer Perceptions of their own Food Waste. Evidence from WTP Estimates and Premeditated Waste.

2018. Annual Meetings of the Agricultural and Applied Economics Association. Washington DC. August 6-7, 2018.
2019. Food Technology Annual Conference for USDA NIFA AFRI Grantees. Natick, MA. August 14-15, 2018.

Jablonski, B.B.R., M. Sullins and D. Thilmany. The Farm and Ranch Profitability Impacts of Sales through School Market.  Paper for Organized Symposium, Effectiveness of Farm-to-School Programming: Data Availability and Preliminary Evidence organized session at the 2018 WAEA Annual Meetings. Anchorage AK. June

Li, Z., R.K. Gallardo, W. Hoashi-Erhardt, L. Wasko DeVetter, V. McCracken, and C. Yue. 2018. Transitioning to the Fresh Market: A Study of the Production and Marketing Needs of the Pacific Northwest Strawberry Growers. Western Agricultural Economics Annual Meetings, Anchorage, AK, June 24-26.

Low, S., M. Castillo and D. Thilmany. Will Work for Food: The Role of New and Small Food Manufacturing Innovators in Employment Dynamics.  Paper selected for the 2018 Southern Regional Science Association meetings. Philadelphia PA. March 2018. 

Plakias, Zoë T. (presenter), H. Allen Klaiber and Brian E. Roe. “Heterogeneity in Farm to-School Spending: Drivers and Implications.” Selected Presentation, Agricultural and Applied Economics Annual Meeting, August 2018.

Plakias, Zoë T. (presenter), Rachael E. Goodhue and Jeffrey Williams. “Voting for Mandatory Agricultural Producer Organizations: Evidence from California.” Invited Seminar, Department of Agricultural and Applied Economics, University of Wisconsin. February 2018.

Plakias, Zoë T. (presenter), Thadchaigeni Panchalingam, H. Allen Klaiber and Brian E. Roe. “Drivers and Implications of Different ‘Local’ Definitions in Farm-to-School Programs.” Selected Research Report, National Direct Agricultural Marketing Summit, September 2018

Prescott, M., R. Cleary, A. Long, B.B.R. Jablonski, A. Bonanno, and M. Costanigro. “A Systematic Review of the Impact of Farm-to-School Activities on Student Outcomes.” Organized Symposium: Effectiveness of Farm-to-School Programming – Data Availability and Preliminary Evidence, 2018 WAEA Meeting, Anchorage, AK, June24-26 2018.

Qi, Z. and R.K. Gallardo. 2018. Willingness and Purchase Decision on Refrigerated Ready to Eat Meals. Annual Meetings of the Agricultural and Applied Economics Association. Washington DC. August 6-7, 2018.

Reighard, G., Z. Li, R.K. Gallardo, V. McCracken, C. Yue and K. Gasic. Improved peach fruit quality versus disease resistance: What’s more important? Southeast Regional Fruit and Vegetable Conference. Savannah, GA. January 11-14, 2018.

Thilmany, D. and M. McKendree. Agricultural Economists Engaging our Communities: Exploring Barriers and Opportunities for Extension and Local/State Community Development and Policy Careers. CWAE and CRENET AAEA Track Session. Co-organizer and presenter.  2018 AAEA Annual Meeting, Washington, D.C., August 5-7, 2018.

Thilmany, D., B.B.R. Jablonski, A. Bauman, S. Mendis and A. Bonanno. Exploring the Farmer in Farm to School: An Initial Look at Farmer Financial Outcomes from Participation in Intermediated Sales. AAEA CRENET/FSN Track Session, The Impact of Food System Transformations on Community Development. 2018 AAEA Annual Meeting, Washington, D.C., August 5-7, 2018.

Grants: Active:

Funded and In Progress

Amiri, A. is the PI. Evaluation of Fungicide Application Methods for Improved Fruit Quality. WA Tree Fruit Research Commission. 03/2016-02/2019. Gallardo, R.K. role: CoPI.

Curtis, K. Co-Project Director: USDA-RMA Outreach Program, 2019-2020. $190,000. Risk Management Education for Small Specialty Crop Producers and Underserved Farmers.

Iezzoni A. is the PI. RosBREED: Combining Disease Resistance with Horticultural Quality in New Rosaceous Cultivars. USDA-NIFA-SCRI. 9/2014-8/2018. Gallardo, R.K., role: CoPI.

Mussacchi, S. is the PI. Cosmic Crisp^®: Training system and orchard management to optimize vigor control and quality. WSDA-SCBG. 03/2015-09/2018. Gallardo, R.K. role: CoPI.

Reisch, B. is the PI. VitisGen2: Application of Next Generation Technologies to Accelerate Grapevine Cultivar Development. USDA-NIFA-SCRI. 09/2017-08/2021. Gallardo, R.K. role: CoPI.

Tanaka, K., K. Rignall, K. Moskowitz, M. Velandia, C. Trejo-Pech, and S. Muntz. “Extending Roots of Fresh Stop Markets across the Southeast Region.” Southern Sustainable Agriculture Research & Education (SARE) Program, USDA–NIFA, 4/2018 -3/2021($268,000). Role: Principal Investigator for University of Tennessee.

Trejo-Pech, C., M. Velandia, and C. Stripling. “An International Research and Extension Experience with Cooperatives in Developing Countries: The Case of Certified Coffee Cooperatives in Mexico.” University of Tennessee Institute of Agriculture – Faculty Seed Grant, 5/2018 – 5/2019 ($8,000). Role: Co-Principal Investigator. Departmental Funds: $8,000.

 State, Station or Agency

Canales, E. 2017. “Planning for a New Commercial Vegetable Business”. Mississippi State Extension Service Publication P3134.

Canales, E., B. Layton, C. Barickman, S. Meyers. 2018. “Traditional Vegetables 2018 Planning Budgets”.  Mississippi State Extension Service Publication P3197 (02-18).

Canales, E., C. Crist, V. Tilley, and M. Roth. “Food as Business”. Mississippi State Extension Service Publication 3261 (08-18).

Centinari, M., B. Hed, K. Kelley, and J. Timer. 2017. Looking back at the 2017 growing season. December 1, 2017.

Penn State Wine & Grape U. Blog, https://psuwineandgrapes.wordpress.com/

Fonsah, E. G. 2018. The Impacts of Chinese Tariffs on the Georgia Fruits, Nuts, and Vegetables Industry. https://site.extension.uga.edu/aaecext/2018/05/the-impacts-of-china-tariff-on-georgia-fruits-nuts-and-vegetables-industry/

Fonsah, E.G. 2017. “Marketing of Tomato”. Commercial Tomatoes Production Handbook. Univ. of Ga Coop. Ext. Ser. Bull: 1312: 42-47. http://extension.uga.edu/publications/files/pdf/B%201312_6.PDF

Fonsah, E.G. 2017. “Production and Marketing of Onions”. Onion Production Guide. Univ. of Ga Coop. Ext. Ser. Bull: 1198-45-48. https://secure.caes.uga.edu/extension/publications/files/pdf/B%201198_3.PDF

Fonsah, E.G. 2017. “Production Cost of Tomato”. Commercial Tomatoes Production Handbook. Univ. of Ga Coop. Ext. Ser. B

Fonsah, E.G. 2017. “Production Costs of Onions”. Onion Production Guide. Univ. of Ga Coop. Ext. Ser. Bull: 1198-43-44. https://secure.caes.uga.edu/extension/publications/files/pdf/B%201198_3.PDF

Kelley, K. 2018. Highlights from my Australian sabbatical leave. July 30, 2018.

Liu, Y., A.N. Rabinowitz, E.G. Fonsah and L. Russell (2018). “What is going on between the United States and China Trade Tariff Negotiations”. https://site.extension.uga.edu/aaecext/2018/05/what-is-going-on-between-the-united-states-and-china-trade-tariff-negotiation

Liu, Y., E. G. Fonsah, L. Russell, A.N. Rabinowitz and D. Shurley (2018) “The Impacts of China and United States Trade and Tariff Actions on Georgia Agriculture”, Department of Agricultural and Applied Economics, Temporary Publication 104: 1-9 (June). https://secure.caes.uga.edu/extension/publications/files/pdf/TP%20104_1.PDF

Riley, D. G., T. Coolong, R. Gitaitis, B. Dutta, A. Sparks, T. Grey, J. Schmidt, E.G. Fonsah, and M. Toews (2017). Crop Profile for Cowpeas in Georgia. Sponsored by Southern IPM Center, Coop Ext. Ser. Bull: 1480-1-11 funded by USDA-NIFA. http://extension.uga.edu/publications/detail.html?number=B1480

Woods, T.A., M. Ernst, and D. Tropp. “Community Supported Agriculture – New Models for Changing Markets”. U.S. Department of Agriculture, Agricultural Marketing Service, April 2017. https://www.ams.usda.gov/sites/default/files/media/CSANewModelsforChangingMarketsb.pdf

Refereed Journal Articles:

Allen, J. E., Rossi, J. J., Woods, T. A., Davis, A. F. (2017). Do Community Supported Agriculture programmes encourage change to food lifestyle behaviours and health outcomes? New evidence from shareholders, (1 ed., vol. 15, pp. 70-82) International Journal of Agricultural Sustainability.

Arana-Coronado, J.J., C.O. Trejo-Pech, M. Velandia, and J. Peralta-Jimenez. 2018. “Factors Influencing Organic and Fair Trade Coffee Growers Level of Engagement with Cooperatives: The Case of Coffee Farmers in Mexico.” Journal of International Food & Agribusiness Marketing, doi: 10.1080/08974438.2018.1471637

Arumugam, S., R. Govindasamy, I. Vellangany and H. Gohil, “Consumer's Preferences for Fresh Organic Produce in the Mid-Atlantic USA: An Econometric Analysis”, Agricultural Research (2018). https://doi.org/10.1007/s40003-018-0357-z

Awondo, S. N., E. G. Fonsah and D. J. Gray. 2017 “Incorporating Structure and Stochasticity in Muscadine grapes Enterprise Budget and Investment Analysis”, HortTechnology: 27 (2): 212-222.

Awondo, S. N., O. A. Ramirez, G. S. Datta, G. Colson & E. G. Fonsah. 2018. “Estimation of Crop Yields and Insurance Premiums Using a Shrinkage Estimator”. North American Actuarial Journal, 0(0), 1–20, 2018

Berning, B., M. Costanigro, MP McCullough.  Can the Craft Beer Industry Tap into Collective Reputation? Choices 32 (3), 1-6.

Bonanno, A. F. Bimbo, A. Oude-Lansink, M. Costanigro, and R. Viscecchia. 2018. “Credence Attributes and the Quest for a Higher Price: a Hedonic Stochastic Frontier Approach” European Review of Agricultural Economics. Advance access: https://doi.org/10.1093/erae/jby024

Bonanno, A., F. Bimbo, R. L.O. Cleary and E. Castellari. 2018. “Food Labels and Adult BMI in Italy: An Unconditional Quantile Regression Approach” Food Policy. 74; 158-170.

Chavez, D., M. Palma, and A.J. Collart. 2018. "Using Eye-tracking to Model Attribute Non-attendance in Choice Experiments." Applied Economics Letters 25(19):1355-1359.

Cleary, R. L. O., A. Bonanno, L. Chenarides, and S. J. Goetz. 2018. “Public Policies to Improve Food Access and Store Profits in Rural U.S.”  Food Policy. 75; 199-211.

Collart, A.J. 2018. Review of magazine article. "Friction Lovers: The Case for an Efficiency Tax", published by The Economist. American Journal of Agricultural Economics 100(2):644-645.

Collart, A.J. and M.G. Interis. 2018. "Consumer Imperfect Information in the Market for Expired and Nearly Expired Foods and Implications for Reducing Food Waste." Sustainability 10(11), 3835.

Fonsah, E.G., M. Tertuliano, S. Chattapadhya, T. Manower, A. Hussain, S. Islam, Md.S. Isalam, Md. J. Uddin, A. S. Amin, and B. Amin. 2018. “A Survey of Agricultural Value Chain: A Case Study of Bangladesh Banana Industry”, Journal of Agriculture and Environmental Sciences, Vol. 7 (1) 141-148.

Fonsah, E.G., Y. Chen, S. Diffie, R. Srinivansan and D. Riley. 2018. “Economic Productivity and Profitability Analysis for Whiteflies and Tomato yellow leaf curl virus (TYLCV) Management Options.”, Journal of Agriculture and Environmental Sciences, Vol. 7 (1): 1-9.

Galinato, S., R.K. Gallardo, D. Granatstein, M. Willet. 2018. “Economic Impact of a Potential Expansion of Pest Infestation: Apple Maggot in Washington State.” HortTechnology, 28: 651-659.

Gallardo, R.K. and J. Sauer. 2018. “Adoption of Labor-saving Technologies in Agriculture”. Annual Review of Resource Economics, 10: 185-206.

Gallardo, R.K., E. Stafne, L. Wasko DeVetter, Q. Zhang, C. Li, F. Takeda, J. Williamson, W. Yang, R. Beaudry, W. Cline, and R. Allen. 2018. “Blueberry Producers’ Attitudes toward Harvest Mechanization for Fresh Market.” HortTechnology, 28(1):10-16.

Gallardo, R.K., Q. Zhang, J. Polashock, C. Rodriguez-Saona, N. Vorsa, A. Atucha, J. Zalapa, and M. Iorizzo. 2018. “Breeding Trait Priorities of the Cranberry Industry in the United States and Canada.” HortScience, 53: 1467-1474.

Gallardo, R.K., Q. Zhang, M. Dossett, J. Polashock, C. Rodriguez-Saona, N. Vorsa, P.P. Edger, H. Ashrafi, E. Babiker, C.E. Finn, and M. Iorizzo. 2018. “Breeding Trait Priorities of the Blueberry Industry in the United States and Canada.” HortScience, 53(7): 1021-1028.

Gallardo, R.K., Y. Hong, M. Silva Jaimes, J. Flores Orozco. 2018. “Investigating Consumer Food Choice Behavior: An Application Combining Sensory Evaluation and Experimental Auctions.” Ciencia e Investigacion Agraria, 45(1): 1-10.

Gardner, D.M., K.M. Kelley, and A. Miller. 2018. Assessing the educational needs of the Pennsylvania wine industry.  Journal of Extension 56(2): https://www.joe.org/joe/2018april/rb6.php

Govindasamy, R., S. Arumugam, I. Vellangany, and B. Ozkan. “Willingness to Pay a High-Premium for Organic Fresh Produce: An Econometric Analysis”, Agricultural Economics Research Review. 31 (2018), 45-52.

Govindasamy, R., S. Arumugam, J. Zhuang, K. M. Kelley and I. Vellangany. “Cluster Analysis of Wine Market Segmentation – A Consumer Based Study in the Mid-Atlantic USA”, Economic Affairs, 63 (2018):1-8.

Holcomb, R.B., C.L. Neil, J. Lelekacs, M. Velandia, T.A. Woods, H.L. Goodwin, and R.L. Rainey. 2018. “A Local Food System Glossary: A Rose by Any Other Name.” Choices 33(3). Collaboration with Tim Woods, University of Kentucky.

Hong, Y., R.K. Gallardo, M. Silva Jaimes, and J. Flores Orozco. 2018. “College Students’ Preferences and Willingness to Pay for Fresh Apple Varieties in Peru.” Journal of Food Distribution Research, 49(2): 38-56.

Kelley, K., J. Zelinskie, M. Centinari, D.M. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann. 2017. Consumer preferences for sustainable wine attributes: A Conjoint Analysis. Journal of Wine Economics 12(4): 416–425.

Miller, A., K. M. Kelley, J. Zelinskie, D. M. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann, “Assisting Mid-Atlantic Wine Industry Stakeholders in Developing Consumer-Centric Marketing Strategies: Internet Survey Results”, Journal of Extension, 56 (2018): https://www.joe.org/joe/2018february/rb5.php.

Miller, A., K.M. Kelley, D.M. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann. 2018. Assisting Mid-Atlantic wine industry stakeholders in developing consumer-centric marketing strategies: Internet survey results. Journal of Extension 56(1): https://www.joe.org/joe/2018february/rb5.php

Rickard, B.J., O. Gergaud, S.-T. Ho, and F. Livat. 2018. Trade liberalization in the presence of domestic regulations: Public policies applied to EU and U.S. wine markets. Applied Economics 50(18): 2028–2047.

Rossi, J. J., Allen, J. E., Woods, T. A., Davis, A. F. (2017). CSA shareholder food lifestyle behaviors: a comparison across consumer groups, Agriculture and Human Values

Rossi, J. J., Woods, T. A., Allen, J. E. (2017). Impacts of a Community Supported Agriculture (CSA) Voucher Program on Food Lifestyle Behaviors: Evidence from an Employer-Sponsored Pilot Program, (9 ed., vol. 9, pp. 1543) Sustainability

Shideler, D., A. Bauman, D. Thilmany and B. Jablonski. 2018. Weighing local food systems as a workforce, farm income and economic development strategy.  Local Foods Coming of Age Special Issue of CHOICES.  Quarter 3. Available online: http://www.choicesmagazine.org/choices-magazine/

Thilmany, D. A. Bauman and B.R. Jablonski. The financial implications of targeting direct and intermediated markets as a core competitive advantage.  Renewable Ag and Food Systems. https://doi.org/10.1017/S1742170517000680

Thilmany, D. and T.A. Woods. 2018. "Local Food Coming of Age: The Evolution of the Local Brand, Policy Initiatives and Role of Direct Markets in the Agriculture Portfolio." CHOICES. Quarter 3. Available online: http://www.choicesmagazine.org/choices-magazine/

Van Sandt, A., S. Low and D. Thilmany.  2018. A Spatial Analysis of Agritourism in the US: What’s Driving Clusters of Enterprises? Agricultural and Resource Economics Review. Published online February 2018. https://doi.org/10.1017/age.2017.36.

Vinson III, E.L., Coneva, E.D., Kemble, J.M., Woods, F.M., Sibley, J.L., Perkins-Veazie, P.M. and Fonsah, E.G. (2017). Phenological parameter responses gauge banana fruit production potential in the coastal region of Alabama, USA. Acta Hortic. 1178, 61-66.

Woods, T. A. and D. Thilmany (2018). Local Food Coming of Age: The Evolution of the Local Brand, Policy Initiatives and Role of Direct Markets in the Agriculture Portfolio, (3 ed., vol. 33, pp. 2 p.) Choices.

Book Chapters:

Riley, D., Sparks, A., Jr., Srinivasan, R., Kennedy, G., Fonsah, G., Scott, J., Olson, S., (2018). Thrips: Biology, Ecology, and Management. In: Wakil, W., Brust, G.E., Perring, T.M. (Eds.), Chapter 3: Sustainable Management of Arthropod Pests of Tomato. First Edition, Academic Press, Elsevier, pp. 49–71.

Refereed Conference Proceedings:

Drugova, T., V.F. Pozo, K.R. Curtis and T.R. Fortenberry, 2018. “Organic Wheat Prices and Premium Uncertainty: Can Cross Hedging and Forecasting Play a Role?” Proceedings of the NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Minneapolis, MN. [http://www.farmdoc.illinois.edu/nccc134].

Drugova, T., V. Pozo, and K. Curtis, (2018), “Forecasting Organic Wheat Prices: Do Conventional Wheat Prices Play a Role?” Journal of Food Distribution Research, 49(1), 48-55.

Fonsah, E. G., T. Manower, A. Hussain, S. Chattapadhya, S. Islam, Md. S. Islam, Md. J. Uddin, Md. A. S. Amin, B. Amin (2017).  “Factors Affecting Banana Agricultural Value Chain in Bangladesh”.  J. of Food Distr Res: 48(1): 22-32.

Fonsah, E. G., and B. Amin (2017). “Evaluating Overall Performances of the Banana Industry in West Bengal State, India.  J. of Food Distr Res: 48(1): 16-21.

Kaninda, T. S., Fonsah, E.G., Boyhan, J. Gaskin, and E. Little (2018). “Economic Analysis of Crop Rotation Systems for High Value Cool-Season Vegetables in Southern Region of the USA”. J. of Food Distr Res: 49(1): 30-38.

Salisbury, K., K. Curtis, V. Pozo, and C. Durward, (2018). “Is Local Produce Really More Expensive? A Comparison of Direct Market and Conventional Grocery Produce Pricing.” Journal of Food Distribution Research, 49(1), 13-21.

Extension, Outreach and Industry Publications:

Curtis, K., T. Knudsen, J. Reeve, and B. Black, (2018). “Northern Utah Peach Orchard Costs and Returns Comparison by Management Strategy, 20 Acres, 2017.” Utah State University Fact Sheet, Applied Economics.

Curtis, K., T. Knudsen, J. Reeve, and B. Black, (2018). “Northern Utah Conventional Peach Orchard Costs and Returns, 20 Acres, 2017.” Utah State University Fact Sheet, Applied Economics.

Curtis, K., T. Knudsen, J. Reeve, and B. Black, (2018). “Northern Utah Organic Peach Orchard Costs and Returns, 20 Acres, 2017.”  Utah State University Fact Sheet, Applied Economics.

Fonsah, E.G. 2017. “Fruit and Nut Outlook”. Georgia Economic Outlook, Selig Center for Economic Growth, Terry College of Business, The University of Georgia.

Fonsah, E.G. 2017. “Fruit and Nuts” In: 2017 Georgia Ag-Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pp. 18. www.GeorgiaAgForecast.com

Fonsah, E.G. 2017. “Vegetable Outlook”. Georgia Economic Outlook, Selig Center for Economic Growth, Terry College of Business, The University of Georgia, www.selig.uga.edu

Fonsah, E.G. 2017. “Vegetable” In: 2017 Georgia Ag-Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pg. 17. www.GeorgiaAgForecast.com

Fonsah, E.G. 2018. “Fruit and Nut Outlook”. Georgia Economic Outlook, Selig Center for Economic Growth, Terry College of Business, The University of Georgia, www.selig.uga.edu

Fonsah, E.G. 2018. “Fruit and Nuts” In: 2017 Georgia Ag-Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pp. 23-24. www.GeorgiaAgForecast.com

Fonsah, E.G. 2018. “Vegetable Outlook”. Georgia Economic Outlook, Selig Center for Economic Growth, Terry College of Business, The University of Georgia, www.selig.uga.edu

Fonsah, E.G. 2018. “Vegetable” In: 2017 Georgia Ag-Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pp. 20-22. www.GeorgiaAgForecast.com

Masoni, S., D. Brugato, J. Ball, C. Durham, M. Adams. Mini Watermelon Report: Study of Cutting Method, Yield, and Storability for Foodservice and Retail Operations. Oregon State University Food Innovation Center Portland, Oregon (USA). September 21, 2018.

Miller, A. K.M. Kelley, D.M. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann. 2018. Assisting Mid-Atlantic wine industry stakeholders develop more consumer-centric marketing strategies: Results from an internet study. Journal of Extension 56(1): 1–12.

Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. 2018. “Brand personalities; the importance of names for new apple varieties.”  Fruit World 18(1): 99–105.

Sterns, J. Wine Clubs - Can we do better? Vine to Wine. Oregon Wine Research Institute, January 2018

Thilmany, D., A. Bauman, D. Shideler and P. Watson. 2018. Conducting an Economics Impact Study of a Local or Regional Food Project.  Local Food Economics fact sheet.  Funded by USDA NIFA and AMS.  Posted at: https://localfoodeconomics.com/benchmarks/.

Thilmany, D., B. Jablonski, A. Bauman, and D. Shideler. 2018. Evaluating the Financial Efficiency of Local Food Producers.  Local Food Economics fact sheet.  Funded by USDA NIFA.  Posted at: https://localfoodeconomics.com/benchmarks/.

Thilmany, D., B. Jablonski, A. Bauman, and D. Shideler. 2018. Financial Benchmarks for Local Food Producers.  Local Food Economics fact sheet.  Funded by USDA NIFA.  Posted at: https://localfoodeconomics.com/benchmarks/.

Thilmany, D., B. Jablonski, A. Bauman, and D. Shideler. 2018. Profitability of Implications of Local Food Marketing Strategies.  Local Food Economics fact sheet.  Funded by USDA NIFA.  Posted at: https://localfoodeconomics.com/benchmarks/.

Thilmany, D., B. Jablonski, A. Bauman, and D. Shideler. 2018. The Role of Labor and other Variable Expenses in Local Food Markets.  Local Food Economics fact sheet.  Funded by USDA NIFA.  Posted at: https://localfoodeconomics.com/benchmarks/.

Thilmany, D., B. Jablonski, A. Bauman, D. Shideler and B. Angelo. 2018. How to Write a Good Case Study on a Food Value Chain.  Local Food Economics fact sheet.  Funded by USDA NIFA.  Posted at: https://localfoodeconomics.com/benchmarks/.

Thilmany, D., B. Jablonski, D. Shideler and J. O’Hara. 2018. Impact of Local Food Production on Food and Beverage Retail Sales.  Local Food Economics fact sheet.  Funded by USDA NIFA.  Posted at: https://localfoodeconomics.com/benchmarks/.

Woods, T. A. (2017). CCD-FS-6- Three Year Average Prices and Quantities at Kentucky Produce Auctions: 2014-2016, (pp. 22) Lexington, KY: University of Kentucky Agricultural Communications Service.

Woods, T. A. (2017). ID-149- 2017 Kentucky Blackberry Cost and Return Estimates, (pp. 20) Lexington, KY: University of Kentucky Agricultural Communications Service.

Woods, T. A. (2018). CCD-FS-2- What to Think About Before You Plant: Marketing Considerations for Kentucky Specialty Crop Growers, (pp. 11) Lexington, KY: University of Kentucky Agricultural Communications Service.

Woods, T. A. (2018). CCD-MP-20- Marketing Fresh Produce to Food Retailers (Grocery Stores), (pp. 4) Lexington, KY: University of Kentucky Agricultural Communications Service.

Woods, T. A. (2018). CCD-MP-21- Marketing Fresh Produce to Restaurants, (pp. 5) Lexington, KY: University of Kentucky Agricultural Communications Service.

Woods, T. A. (2018). CCD-MP-4- Roadside Farm Markets, (pp. 4) Lexington, KY: University of Kentucky Agricultural Communications Service.

Woods, T. A., Thompson, T., Williams, M. A., Woods, T., Dillon, C. R., Bessin, R. (2017). Economic Analysis of the University of Kentucky Community Supported Agriculture Organic Vegetable Production System, (SR-111 ed.) University of Kentucky Ag Experiment Station Publication.