Brief Summary of Minutes of Annual Meeting

Brief Summary of Minutes of Annual Meeting

The theme of the meeting was The Future of Agribusiness Research, Teaching, and Extension. The meeting had the objective to conduct strategic planning and support ongoing collaboration within the agribusiness academy.

Faculty (19), graduate students (11), and two professionals from agribusinesses participated in the 2017 WERA-72 annual meeting at the Hampton Inn and Suites in Boise, Idaho, June 12-13. The registration fee was waived for graduate students that presented papers and a significant effort was made by leadership to get graduate student participation. Additional support to pay travel expenses for invited program contributors was given by the Agricultural and Applied Economics Association’s sections of Teaching, Learning & Communication (TLC) and Agricultural Economics and Management (AEM). TLC and AEM members voted to each contribute $2500 to the program expenses. In addition, AEM offered to pay for the registration fee for the first 10 AEM members registering for the program.

The program started on Monday morning with a welcome from Michael Parrella, Dean of the College of Agricultural and Life Sciences at University of Idaho. Vid Mohan-Ram, Chief Intellectual Property Counsel at J.R. Simplot Company addressed the group on the topic of industry-academia relationships. He focused on what industry needs from the academia and what industry needs to do for the academy. That presentation was followed by an extended panel that brought a set of challenges the agribusiness academy will face in teaching, research and extension programs. The presenters were three seasoned faculty who have earned a reputation of forward thinking in the areas of teaching, research and extension. The panel session allowed each of the three to present their thoughts and we concluded with a time of general discussion. A member of industry was the moderator and general discussant for the session.

The afternoon was spent in working groups in each of the three areas responding to the challenges. The first day of the program was concluded with reconvening as a larger group and reporting on the small group discussions.

The second day was a compilation of presentations by attendees on research, teaching and extension efforts in the agribusiness area. Nine presenters were scheduled to present on their work. An additional seven posters were displayed and attendees had a chance to discuss the work presented on the posters with the authors. The program concluded with a discussion on how to coordinate research efforts to address concerns in the industry on a broader scale and scope.

Business Meeting Agenda

WERA 72 BUSINESS MEETING
Boise, Idaho
June 13, 2017
Reports
1. Minutes 2016 Business Meeting
2. Treasurer’s Report
Old Business
3. 2016 Publication Data
4. Other old business
New Business
1. 2017 Report/Publication Data
2. Renewal of WERA 72
3. Elections
4. 2018 plans
a. Location – Jason Bergtold
b. Content ideas
5. Other new business

2017 Business Meeting Minutes

WERA 72 Business Meeting Minutes

Boise, Idaho

June 13, 2017

Attendees: Aaron Johnson, Jason Bergtold, Scott Downey, David Ripplinger, Brett, Connor, Dave Downey, Kerry Litzenberg, James Stearn, Tim Woods, Sam Funk, Ruby Ward, Kate Brooks, Matt Elliot, Mahdi Asgari, Maria Boerngen

12.42 meeting called to order by President Aaron Johnson

Reports

1. 2016 minutes read and approved.
2. Treasurer’s Report – Scott Downey. Expect to break even on 2017 meeting.  32 attendees is highest since 2010.  Deliverable to AEM and TLC, summary of discussions, invitation to join subcommittees.   Bergtold, Brett.  Passed unanimously.
3. Website update. Jason Bergtold.  Has registration and abstracts.  Located at wera72.net/com/org.  James asked how much archived material has been moved.  Jason- has some information.  Ruby-other information.  James-he and Glen Whipple have records.   

Old Business

1. Members must provide 2016 Publication Data-Aaron for the Activity Report. Send to Aaron ASAP.  Due 60 days from meeting.  Committee is approved through 2019. 
2. Consideration of awards.

Other old business

New Business

Renewal of WERA 72.  2017 Report/Publication Data.  Your role in this group is to share so that the report is thick.

Elections. 

Kate Brooks-UNL, and Ryan Larsen, Utah State, were secretary-nominating committee.  Position ladder explained. 

No other nominations.  Nominations closed.  Comments by Dave Ripplinger on behalf of Ryan Larsen.  Kate Brooks made comments about herself.  Kate Brooks was elected.

2018 Annual Meeting.

Last year it was decided that we had lost interest in Las Vegas.  A new plan was to hold the annual meeting near President’s home institution. 

Manhattan: on-campus, Kansas State great campus.  Kansas City-city, more to do, lower cost fares.  Content: possibilities. Concepts. Dates: June 19-20, 2018. 

Creation of Committees: one for each led. 

Meeting adjourned.   

2017 Treasurer's Report

2017 Treasurer’s Report
WERA – 72
June 13, 2017
Update
The WERA-72 treasury is currently held in an account at Purdue University. WERA-72 remains in strong financial condition. At present WERA holds a cash balance of $7528.85. This balance is down from 2016 because of the report timing last year that included revenue, but not expenses. Neither revenue nor expenses for 2017 are included in this year’s reported balance
Last year’s reported balance was $9,425.35 costs were modest relative to past years at $1896.50. There were 19 registrants for the 2016 meeting. Three of those were students.
Projections and Recommendations:
There are 32 registered this year. Eleven of those are registered as students. Three were speakers. The rest paid at the early bird rate of $250 (with five of those paid through AEM). We had two guests (Vid and the dean), which are not included in these numbers. Expenses for 2017 are expected to be roughly equal to or less than revenues. The costs for speakers' travel will be covered from grants from the TLC and AEM sections of AAEA. Five registrants were covered by a grant from AEM. Receivables from AAEA sections therefore will include the travel costs for speakers plus $1,250 for sponsored AEM registrations.
The promotion of this year’s program and venue appear to be successful. Here are past attendances for all registrants and students for each venue since 2011.
Year
Total
Student
Venue
2011
30
5
Las Vegas, NV
2012
25
3
West Lafayette, IN
2013
24
1
Las Vegas, NV
2014
29
4
Santa Clara, CA
2015
22
4
Las Vegas, NV
2016
19
3
Fort Collins, CO
2017
32

11
Boise, ID
There is a deliverable to the AEM and TLC sections in exchange for the funding received.
Submitted by:
W. Scott Downey
Treasurer WERA-72

CALIFORNIA

Bacon, C.M. and G.A. Baker, (2017) The rise of food banks and the challenge of matching food assistance with potential need: towards a spatially specific, rapid assessment approach." Agriculture and Human Values. DOI: 10.1007/s10460-017-9783-y.

Deikmann, Lucy O., Leslie Gray, and Gregory A. Baker. 2017 Forthcoming "Drought, water access, and urban agriculture: A case study from Silicon Valley." Local Environment, DOI: 10.1080/13549839.2017.1351426.

Babb, Alexis A., Gregory A. Baker, Courtney N. Robinson, and Michael J. Harwood. 2016 “Mi Pueblo Food Center.” Journal on Food System Dynamics. Vol. 7, No. 2.

FLORIDA

Pakseresht, A., B.R. McFadden, and C.J. Lagerkvist. (2017) “Consumer Acceptance of Food Biotechnology based on Policy Context and Upstream Acceptance.” European Review of Agricultural Economics. 44(5):757-780.

Dong, Z., Z. Gao, and B.R. McFadden. (2017) “Impact of Food Choice on Sodium Intake Patterns from Multiple NHANES Surveys.” Appetite. 109:144-153.

McFadden, B.R. (2017) “The Unknowns and Possible Implications of Mandatory Labeling.” Trends in Biotechnology (2017) 35.1:1-3.

McFadden, B.R., B.W. Brorsen, and W.R. Raun. (2017) “Nitrogen Fertilizer Recommendations Based on Plant Sensing and Bayesian Updating.” Precision Agriculture. 1:1-3.

Lusk, J.L., J.M. Crespi, B.R. McFadden, J.B.C. Cherry, L.E. Martin, and A.S. Bruce. (2016) “Neural Antecedents of a Random Utility Model.” Journal of Economic Behavior & Organization. 132:93-103.

McFadden, B.R. (2016) “Examining the Gap between Science and Public Opinion about Genetically Modified Food and Global Warming.” PLOS ONE.    

McFadden, B.R., and J.L. Lusk. (2016) “What Consumers Don't Know about GM Food and How that Affects Beliefs.” Federation of American Societies for Experimental Biology Journal: fj-201600598.

McFadden, B.R. and S.E. Stefanou. (2016) “Another Perspective on Understanding Food Democracy." Choices (2016) 31(1).

Crespi, J.M., J.L. Lusk, J.B.C. Cherry, L.E. Martin, B.R. McFadden, and A.S. Bruce. (2016). “Neural Activations Associated with Decision-Time and Choice in a Milk Labeling Experiment.” American Journal of Agricultural Economics (2016) 98:74-91.

Francisco, A.J., A.S. Bruce, S. Lim, J.M. Crespi, J.L. Lusk, B.R. McFadden, R.L. Aupperle, and J.M. Bruce. (2015). “Are Consumers as Constrained as Hens are Confined? Brain Activations and Behavioral Choices after Informational Influence.” Journal of Agricultural & Food Industrial Organization (2015) 13:113-119.

GEORGIA

Kaninda, S., E.G. Fonsah, G.E. Boyhan, E.L. Little and J.W. Gaskin (2017). “Economic Analysis of Crop Rotation Systems for High Value Cool-Season Vegetables in Southern Region of the USA.”  Intl. J. of Veg Sciences. 26(5):637-646.

Awondo, S. N., E. G. Fonsah and D. J. Gray. (2017).  “Incorporating Structure and Stochasticity in Muscadine grapes Enterprise Budget and Investment Analysis.” HortTechnology. 27 (2): 212-222.

Awondo, N. S., O.A. Ramirez, G. Colson, E.G. Fonsah, G. Kostandini (2016).  “Self-Protection from Weather Risk Using Improved Maize Varieties or Off-Farm Income and the Propensity for Insurance.” Agricultural Economics. 48 (2016) 1–16.

Ahmadiani, M., C. Li², Y. Liu E.G. Fonsah, C. M. Bliss, B. V. Brodbeck and P. C. Andersen (2016).  “Profitability of Organic Vegetable Production via Sod Based Rotation and Conventional Versus Strip Tillage in the Southern Coastal Plain.” Sustainable Agriculture Research. Vol. 5 (4).

Boyhan, G., J. Gaskin, E. Little, E.G. Fonsah, and S. Stone (2016).  “Evaluation of Cool Season Vegetable Rotations in Organic Production.”  HortTechnology. 26 (5):637-646.

Muhammed, A, S. Zahniser and E.G. Fonsah. (2015). “A Dynamic Analysis of US Banana Demand by Source: a focus on Latin American suppliers”,   Int. J. Trade and Global Markets, Vol. 8 (4): 281-296.

IDAHO

Johnson, Aaron J., W. Scott Downey, Kerry K. Litzenberg, Allen F. Wysocki, and Elizabeth A. Yeager. “Attitude Change by Students in Professional Sales Courses: Implications for Recruiters and Potential Employers.” Journal of Agribusiness. 35(1):75-85.

ILLINOIS

Aslıhan D. Spaulding, Kerry Tudor, and Winn Mahatanankoon (2015). “The Effects of Outcome Expectations on Individual’s Anxiety and Continued Usage of Mobile Devices: A Post-adoption Study.” International Food and Agribusiness Management Review. Vol. 18. Issue 4. pp.173-188.

Askar H. Choudhury, James R. Jones, Raquiba (Lena) Choudhury, and Aslıhan D. Spaulding (2015) “Association of Rainfall and De-trended Crop Yield Based on Piecewise Regression for Agricultural Insurance.” Journal of Economics and Economic Education Research. Vol. 16. No.2. pp.34-46.

Boerngen, M.A., J.W. Rickard, S.M. Lorenz, and E. Baker.  2016.  Assessing Student Demographics in a Non-Land Grant Agriculture Program. NACTA Journal, Vol. 60, Suppl. 1: 44-45 (Abstr.).

Boerngen, M.A., and J.W. Rickard.  2017.  Does Structure Alter Students’ Perceptions of Group Projects?  NACTA Journal, Vol. 61, Suppl. 1: 7 (Abstr.).

INDIANA

Yeager E., Downey, W. S. & Widmar, D. (2015). Syngenta: Changing a global company. International Food and Agribusiness Management Review, 18(2), 167-183. (25% acceptance rate)

Morgan, C. J., Widmar, N. O., Yeager, E. A., Downey, W. S., & Croney, C. C. (2016). Perceptions of Social Responsibility of Prominent Fast Food Restaurants. Modern Economy, 7(06), 704. (OA, 2-GJIF=.71)

Ringelberg, J., Downey, W. S., & Spangenberg, B. (2017). BASF: Differentiating on service innovation. Submitted to International Food and Agribusiness Marketing Review. (In press).

Downey, W. S., Funk, J., & Fullerton, C. (2017). Summary of multigenerational farm decision making results. (In Press. Available 7/1/17 from CAB). 

KENTUCKY

Rossi, Jairus, Timothy Woods, and James Allen (2017), “CSA Shareholder Food Lifestyle Behaviors: A Comparison Across Different Consumer Groups”, Journal of Agriculture and Human Values, doi:10.1007/s10460-017-9779-7, http://link.springer.com/article/10.1007/s10460-017-9779-7

Katchova, Ani, and Timothy Woods, (2016), “Competitive Advantages in Sourcing and Marketing Local Foods by Food Cooperatives”, Agribusiness, 32(4).

Allen, James, IV, Jairus Rossi, Timothy Woods, Alison Davis, (2016) “Do community supported agriculture programmes encourage change to food lifestyle behaviours and health outcomes? New evidence from shareholders,” International Journal of Agricultural Sustainability, doi: 10.1080/14735903.2016.1177866.  http://www.tandfonline.com/10.1080/14735903.2016.1177866

Vassalos, Michael, Wuyang Hu, Timothy Woods, Jack Schieffer and Carl Dillon (2016), “Risk Preferences, Transaction Costs and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers”, Agribusiness, 32(3):379-396, http://onlinelibrary.wiley.com/doi/10.1002/agr.21450/full

MISSOURI

Elliott, M. and H. James. 2017. “Nature of the Farm: Revisited,” Agricultural and Resource Economics Review, 46(1), 123-145.

Sulemana, I., H. James, and J.S. Rikoon. 2017. “Environmental Kuznets Curves for Air Pollution in African and Developed Countries: Exploring Turning Point Incomes and the Role of Democracy,” Journal of Environmental Economics and Policy, 6(2).

S.K. Dary, H. James, A.S. Mohammed. 2017. “Triggers of Farmer-Herder Conflicts in Ghana: A Non-Parametric Analysis of Stakeholders’ Perspectives,” Sustainable Agriculture Research, 6(2), 141-151.

2017. Stallman, H. James. 2017. “Farmers’ Willingness to Cooperate in Ecosystem Service Provision: Does Trust Matter?“ Annals of Public and Cooperative Economics, 88(1), 5-31.
2018. Hendrickson, H. James. 2016. “Power, Fairness and Constrained Choice in Agricultural Markets: A Synthesizing Framework,” Journal of Agricultural and Environmental Ethics, 29(6), 945-967.
2019. Harris, H. James. 2016. “The Production of Food and Fiber: An Adaptation of CoP Features for Sustainable Water Use in Agribusiness,” Sustainability, 8(11), 1189.
2020. Ng, H. James. 2016. “No Man Lives on an Island: Habitual Agency and Complexity in Entrepreneurial Decision-making,” International Journal of Complexity in Leadership and Management, 3(3), 244-259.
2021. James, D. Ng, P. Klein. 2016. “Complexity, Novelty, and Ethical Judgment by Entrepreneurs,” International Journal of Entrepreneurial Venturing, 8(2), 170-195.
2022. Sulemana, H. James, C. Valdivia. 2016. “Perceived Socioeconomic Status as a Predictor of Environmental Concern in African and Developed Countries,” Journal of Environmental Psychology, 46(June), 83-95.
2023. Sulemana, L. McCann, H. James. 2016. “Perceived Environmental Quality and Subjective Well-being: Are African Countries Different from Developed Countries?“ International Journal of Happiness and Development, 3(1), 64-87.
2024. Stallman, H. James. 2015. “Determinants Affecting Farmers’ Willingness to Cooperate to Control Pests,” Ecological Economics, 117, 182-192.
2025. DeRosier, I. Sulemana, H. James, C. Valdivia, W. Folk, R. Smith. 2015. “A Comparative Analysis of Media Reporting of Perceived Risks and Benefits of Genetically Modified Crops and Foods in Kenyan and International Newspapers,” Public Understanding of Science, 24(5), 563-581.

NEBRASKA

Aiken, D., K. Brooks, D. Goeller, M. Habrock, B. Lubben, J. Parsons, L. Van Tassell, C. Walters, and R. Wilson. 2016. “Nebraska 2016 Farm Financial Health Survey.” University of Nebraska-Lincoln Department of Agricultural Economics White Paper. (Link)

Birch, J., and K. R. Brooks. 2015. “2015 Nebraska Feedyard: Labor Cost Benchmarks and Historical Trends.” University of Nebraska-Lincoln Extension Circular: EC836.

Birch, J., and K. R. Brooks. 2016. “Nebraska Panhandle Historic, Seasonal Price Patterns and Futures Basis Beef Cattle 2001-2015.  University of Nebraska-Lincoln Extension Circular: EC291.

Busdieker-Jesse, Nichole L., Lia Nogueira, Hayri Onal and David S. Bullock. 2016. “The Economic Impact of New Technology Adoption on the U.S. Apple Industry.” Journal of Agricultural and Resource Economics 41(3):549-569.

Ellison, B., and K. R. Brooks. 2017. “Which Livestock Production Methods Matter Most to Consumers?” Agriculture and Human Values. Published online February 27, 2017.

Mills, B., A. Azzam, K. Brooks, and D. Aiken. 2016. “An Economic Analysis of the Nebraska Livestock Friendly Country Program,” Online Journal of Rural Research & Policy, 11(2).

NORTH DAKOTA

Nganje, William and Siew Lim. “Opportunities for Majors in Economics.”  Book Chapter, In Economics for the Eager: Why Study Economics? edited by K. Vaidya, University of Canberra, 2015.

Nganje, William, Miljkovic, Dragan and Daniel Vioca. “Offsetting Behavior and the Marginal Impact of Food Safety Information.” Agricultural Resource Economics Review, Vol 45/1 (April 2016).

Wachenheim, C.J. 2016. Slaughterhouse in Southeastern Afghanistan: A Public–Private Partnership. International Food and Agribusiness Management Review 19(3), pp. 251-261.

Wachenheim, C.J., R Hearne, Scott C. Hovde, W. Nganje. 2015. Identifying Market Preferences for High Selenium Beef. Journal of Food Distribution Research 46(3), pp. 1-18.

Wachenheim, Cheryl and Eric Ahlness. 2017. Experiential Learning for a Combat Deployment. NACTA Journal

Wachenheim, Cheryl, C., S. Hovde, R. Hearne, and W. Nganje. Identifying Market Preferences for High Selenium Beef. Journal of Food Distribution Research. 46(3), (2015):50-67.

Wolf-Hall, Charlene and William Nganje. “Microbial Food Safety: A food Systems Approach.”  Book, Published by CABI, Boston MA, 2017. 

Zheng, Shi, Zhigang Wang, and Cheryl Wachenheim. 2017. Risk Perceptions and Risk Attitudes among Chinese Consumers: the Toxic Capsule Crisis. Journal of Risk Research. http://dx.doi.org/10.1080/13669877.2017.1281337.

Zhu, Qianyu, Cheryl J. Wachenheim, Zhiyao Ma and Cong Zhu. 2017 Supply Chain Re-engineering: A Case Study of the Tonghui Agricultural Cooperative in Inner Mongolia. International Food and Agribusiness Management Review (in press).

UTAH

Slocum, S., and K. Curtis, (in press, 2017). “Food and Agricultural Tourism: Theory and Best Practice.” Routledge.

Curtis, K., R. Bosworth, and S. Slocum, (in press, December 2017). “Drink Tourism: A Profile of the Intoxicated Traveler.” Accepted for publication as a chapter of “Craft Beverages and Tourism, Volume 2 – Environmental, Societal, and Marketing Implications.”

Curtis, K.R., and R. Brain, (2017). “Utah Farm-Chef-Fork: Linking Rural Growers with Urban Chefs to Enhance Local Food Sourcing.” In Slocum, S.L. & Kline, C. (Eds.) Linking Urban and Rural Tourism: Strategies in Sustainability (pp. 202-215). Wallingford, United Kingdom: CAB International.

Slocum, S.L. and K.R. Curtis, (2017). “The Urban-Rural Tourism Relationship: A Case of Suburban Farm Shops.” In Slocum, S.L. & Kline, C. (Eds.) Linking Urban and Rural Tourism: Strategies in Sustainability (pp. 82-93). Wallingford, United Kingdom: CAB International.

Gumirakiza, J.D., K.R. Curtis, and R. Bosworth, (2017). “Consumer Preferences and Willingness to Pay for Bundled Fresh Produce Claims at Farmers’ Markets.” Journal of Food Products Marketing, 23(1), 61-79.

Curtis, K., and S. Slocum, (2016). “The Role of Sustainability Certification Programs in Reducing Food Waste in Tourism.” Journal of Developments in Sustainable Agriculture, 11(1), 1-7.

Slocum, S., and K. Curtis, (2016). “Assessing Sustainable Food Behaviours of National Park Visitors: Domestic/On-Vacation Linkages and their Implications for Park Policies.” Journal of Sustainable Tourism, 24(1), 153-167.

Curtis, K., S. Slocum, T. Teegerstrom, C. Bishop, and M. Landis, (2017). “Innovative Food Tourism Development Strategies for Sustainability on American Indian Reservations.” Journal of Food Distribution Research 48(1), 46-53.

Curtis, K., and S. Slocum, (2016). “The Potential Impacts of Green Certification Programs Focused on Food Waste Reduction on the Tourism Industry.” Journal of Food Distribution Research 47(1), 6-11.

Ward, R.A., T. Teegerstrom, K. Curtis, K. Salisbury, S. Emm, and C. Bishop, (2016). “American Indian Agricultural Money and Business Management.” Utah State University Extension Curriculum (PowerPoint Presentations, Instructor Notes, and Worksheets). Online at: http://diverseag.org/htm/money-management-curriculum.

Knudsen, T., K. Curtis, J. Reeve, and B. Black, (2017). “Northern Utah Peach Orchard Costs and Returns Comparison by Management Strategy, 20 Acres, 2015.” Utah State University Fact Sheet, Applied Economics/2017-03pr.

Curtis, K., and M. Bradshaw, (2017). “Conducting a Market Assessment: Estimating Market Size and Price for Small-Scale Food Tourism Enterprises.” Utah State University Fact Sheet, Applied Economics/2017-04pr.

Curtis, K. and J. Rudd, (2017). “Southeastern Utah Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2016.” Utah State University Fact Sheet, Applied Economics/2017-01pr.

Curtis, K. and T. Knudsen, (2016). “Northern Utah Grass-Fed Beef Production Costs & Returns, 2016.” Utah State University Fact Sheet, Applied Economics/2016-03pr.

Curtis, K. and T. Knudsen, (2016). “Southern Utah Grass-Fed Beef Production Costs & Returns, 2016.” Utah State University Fact Sheet, Applied Economics/2016-04pr.

Knudsen, T., K. Curtis, J. Reeve, and B. Black, (2016). “Northern Utah Conventional Peach Orchard Costs and Returns, 20 Acres, 2015.” Utah State University Fact Sheet, Applied Economics/2016-02pr.

Knudsen, T., K. Curtis, J. Reeve, and B. Black, (2016). “Northern Utah Organic Peach Orchard Costs and Returns, 20 Acres, 2015.”  Utah State University Fact Sheet, Applied Economics/2016-01pr.

CANADA

Micheels, Eric T. and Andreas Boecker, 2017. Competitive strategies among Ontario farms marketing direct to consumers. Agricultural and Food Economics. 5:10 DOI 10.1186/s40100-017-0079-8

Gabruch, Amanda and Eric T. Micheels, 2017 . The Effect of Saskatchewan's Ownership Restrictions on Farmland Values. Journal of Agricultural and Resource Economics. 42(1):114–126.

Omid Mirzaei, Eric T. Micheels, and Andreas Boecker, 2016. Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation. International Food and Agribusiness Management Review. 19 (2): 99-130.

ET Micheels, JF Nolan, 2016. Examining the effects of absorptive capacity and social capital on the adoption of agricultural innovations: A Canadian Prairie case study. Agricultural Systems. 145, 127-138.

Forbes-Brown, S., E.T. Micheels, and J.E. Hobbs, 2016. Willingness to Pay for Milk and Ice Cream with the “100% Canadian Milk” Label: A Discrete Choice Experiment. Journal of International Food & Agribusiness Marketing.

Lassoued, R., J.E. Hobbs, E.T. Micheels, and D. Zhang, 2015. Consumer trust in chicken brands: a structural equation model. Canadian Journal of Agricultural Economics. 63 (4): 621-647.