Brief Summary of Minutes of Annual Meeting

The meeting was called to order by Jill McCluskey at 9:00 a.m. 

• The minutes from last meeting in New Orleans, October 2016, were approved.

The annual Business Meeting of was held on October 22, 2017 in conjunction with Food Distribution Research Society’s (FDRS) Annual Meeting.  Various members of S-1067 are in leadership of FDRS.  Kynda Curtis is Past President, Ramu Govindasamy is President, Kim Morgan is President-Elect, Clinton Neill is Secretary-Treasurer, Margarita Velandia is VP for Programs, Dawn Thilmany is VP for Research, Lurleen Walters and Elizabeth Canales are VP for Student Programs, Karina Gallardo is Co-Editor of the Journal of Food Distribution Research.

Members in attendance:  Jill McCluskey, Kynda Curtis, Jon C Phillips, Zoe Plakias, Karina Gallardo, Ramu Govindasamy, Greg Fonsah, Lydia Zepeda, Alba Collart, Clint Neill, Cathy Durham, Tim Woods, Brad Rickard, Kathryn Boys, Dawn Thilmany, Margarita Velandia, Elizabeth Canales, and Lurleen Walters.

S-1067 advisor Robert Shulstad was also in attendance.

• Introductions and State Reports. Each member reported on their activities

Tim Woods (University of Kentucky) reported working on three projects: (i) He is continuing work on a community-supported agriculture (CSA) project to measure the impact of the employer/vendor program. He is examining the health impacts on employees when employers enroll in a wellness program. (ii) He is developing a tool called local food vitality index. This is a community economic development tool that seeks to engage communities with the local food system (iii) He is studying how small producers move into commercial market channels, in collaboration with S-1067 members Dawn Thilmany, Margarita Velandia, and Kim Morgan.

Greg Fonsah (University of Georgia) reported working on research on organic crops specifically (i) soil-based rotation and (ii) high-value seasonal organic crops in the southeast. In addition he is working on (iii) studies determining the profitability of muscadine grapes produced in Georgia, (iv) pecan economic studies comparing profitability of small versus large-scale pecan growers, and including impact on export markets, and (v) conducting value chain studies in tomatoes.

Ramu Govindasamy (Rutgers University) reported he is working on (i) organic produce, with new funding from FISMA, USDA. (ii) He is working with S-1067 members Kathy Kelley and Brad Rickard on wine promotion, particularly wine produced in NJ, PA, and NY. There is a boom of wineries in NJ, most with a tourism orientation. (iii) He is participating in a grant project seeking solutions for downy mildew on vegetable crops, specifically lettuce. This project is led by MSU. (iv) He is estimating demand for leafy vegetables in Zambia and Kenya, focusing on post-harvest management and consumption. This project is funded by USAID and Ramu is collaborating with scientist from UC Davis. (v) Ramu applied with S-1067 member Kathy Kelley to a FMPP grant, but unfortunately he did not get funded, he asked if there is interest in the group to apply for a SCRI grant.

Jon Phillips (University of California, Pomona). Jon is a teaching faculty and attended the S-1067 meeting as a guest. He is looking forward attending the AAEA meetings in Washington DC 2018. He asked for any interest in submitting proposals for organized symposia. He has an interest in participating in track sessions.

Cathy Durham (Oregon State University) working on (i) wine club research with James Stern. They are conducting a survey with wine club managers. The project is centered on Oregon and Washington club wineries. S-1067 member Jill McCluskey expressed interest in collaborating with Cathy on this topic. (ii) She is working on organic wine as part of retail demand for organic foods, she has 5 years of weekly data as part of an agreements with a local retail store. Her goal is to measure elasticities between organic and conventional food products. (iii) She is studying the results from consumer-sensory-response tests as part of food entrepreneurship, value added food products. (iv) She is collaborating with S-1067 member Jill McCluskey on investigating demand for organic beer.

Zoe Plakias (Ohio State University) reported working on (i) a direct marketing project with data from USDA. (ii) She is investigating food programs in campus, as part of the Sustainable Locally by 2025 initiative. (iii) She is investigating industry peer effects on blueberry crop adoption in California. Zoe announced opening positions in Ohio State. Announced participating in the Initiative for food and agriculture transformation.

Clint Neill (Virginia Tech) announced he joined the Department of Agricultural and Applied Economics at Virginia Tech in August 2017. He is (i) investigating how people value the impacts of the Food Safety Modernization Act, and its policy implications. (ii) He is conducting research on state labeling programs in collaboration, specifically how different labeling compete against each other, recognition of labels by consumers, and market segments. Clint reported for Kim Morgan (Virginia Tech). Kim is working on the market maker project with Tim Woods. She has successfully put together a number of webinars and YouTube videos. Kim is also doing research on restaurants.

Brad Rickard (Cornell University) is working on researching vegetable and wine markets. Brad is working on (i) food waste research in collaboration.  He is looking at consumers’ response towards food waste mitigation strategies. (ii) Brad is participating on the SCRI Vitis Gen 2 grant led by Cornell University in collaboration with S-1067 member Karina Gallardo (WSU). (iii) He is also participating in a SCRI led by Cornell University, on developing new apple rootstock varieties.  Brad is focusing on issues arising when new rootstocks developed have not been patented. He is also focusing on the best pathways to adoption of new rootstocks.  On the consumer side, he is analyzing consumers’ response to producers’ decision to grow a patented rootstock and a patented scion plant. Brad had two announcements: (i) He will lead a symposium with the International Association of Agricultural Economics Summer Meetings in Vancouver, BC, Canada. (ii) The American Association of Wine Economics will host their annual meeting in Ithaca, NY on June 10-14, 2018. He mentioned this meeting will be a good opportunity for graduate students to present relevant research.

Margarita Velandia (University of Tennessee) is working on (i) SCRI on biodegradable mulches. She is analyzing feasibility of adoption of biodegradable mulches by vegetable producers. (ii) She applied to a NSF project seeking to expand the use of biodegradable mulches to China. (iii) In collaboration with S-1067 member Tim Woods, she is working on investigating different factors affecting prices at farmers’ markets with a focus on fresh tomatoes. She is using a game theory framework. (iv) She will expand her research to include labor issues to ensure the long term sustainability of small-scale vegetable operations in the southeastern United States. She is working with a non-profit organization on this topic. (v) She is part of a project called “Fresh Top Markets,” which it is investigating how different items are priced according to the income of the potential purchaser. She will expand this project to the southeastern United States.

Dawn Thilmany (Colorado State) reported for Marco Costanigro (Colorado State) and Alessandro Bonanno (Colorado State).  Marco is working on wine geographical indicators, labelling, and information economics, analyzing favor profile of barley in different types of beer. He is looking forward hosting the “Beeronomics” conference in 2021.  Alessandro Bonanno is part of a $5 million AFRI grant on farmers markets and health outcomes.  He is working with Beca Jablonsky on analyzing the economic impacts of food choice at farm school programs. Dawn Thilmany is on sabbatical. She is working with Agricultural Research Services USDA. She is continuing her work on Agri-tourism. She is research the impact of local foods, updating IMPLAN multipliers. She is part of the effort led by Beca Jablonsky on studying the profitability of direct marketing.

Katherine Boyes (North Carolina State University) is working on (i) analyzing contract structures between small farms and institutional markets under FISMA, (ii) studying the organic market ingredient, part of an AFRI project led by Ohio State, (iii) researching food waste on farm, in other words, the market potential for not cosmetic perfect products.  This is part of a Southern SARE multidiscipline project. (iv) She is investigating the food and vegetable prescription project, that is, offering a basket of “healthy” products to patients.

Alba Collart (Mississippi State University) reported working (i) in a food waste project, specifically the relationship between food waste and labeling with emphasis on fruits and vegetables. (ii) She is analyzing the demand for organic sweet potatoes. (iii) She is collaborating with S-1067 members Lurleen Walters and Kim Morgan on the effects on consumer health concerns on food purchases, this project is in collaboration with CDC-Atlanta and Mississippi SNAP program.

Lydia Zepeda (U. of Wisconsin) reported working on (i) a project analyzing the importance of personnel at school lunch programs, (ii) conducting a survey eliciting perceptions of farmers and consumers on the proliferation of farmers markets.  On the farmers side, she is studying how overwhelmed farmers feel about the abundance of farmers markets. On the consumers’ side, she is studying the demographics of farmers’ markets clientele. (iii) She is analyzing labor practices for organic food products, how much the mobility limitation of agricultural workers is affecting the organic food industry. (iv) She is working on the topic of food waste.

Kynda Curtis (Utah State University) reported working on (i) a project dealing with produce pricing at farmers’ markets, she plans to conduct a hedonic modeling including producers’ locations. She has collected data on 34 different food and vegetable products. (ii) She is investigating demand for organic non-GMO wheat, conducting an organic wheat user survey. (iii) For an agri-tourism project, she developed an extension curriculum, a book, and hosting a meeting in February. (iv) She received a beginner farmer rancher grant, incubator program focusing on farm to school.  She announced she will be doing a sabbatical in Barcelona, Spain and will be working on behavioral economics.  She announced topics and papers to be submit to Choices magazine, which she edits.

Jill McCluskey (Washington State University) reported working on (i) two new cooperative agreements on advancing demand for vegetables, in cooperation with ERS-USDA Suzanne Thornsbury, (ii) a project centered on organic food access she is working with IRI dataset via NORC, (iii) a project focusing on the use of social media, (iv) food safety and issues dealing with income inequality, (v) reputation of wine markets, (vi) risk and consumer acceptance of new food technologies, (vii) commercialization of new apple varieties with S-1067 members Bradley Rickard and Karina Gallardo, (viii) working with S-1067 members Karina Gallardo on food waste and refrigerated ready to eat meals. She announced that she joined the Board on National Agricultural Resources of the National Academy of Sciences.

Karina Gallardo (Washington State University) os working on (i) a project on refrigerated and sterilized ready to eat meals, investigating consumer’s acceptance of reduced food waste, cleaner labels and new technologies, collaborating with S-1067 member Jill McCluskey. (ii) She is working on the RosBREED project analyzing grower’s preferences for trade-offs between fruit quality and plant disease resistance, focusing on peach and strawberry growers, collaborating with S-1067 member Vicki McCracken – WSU. (iii) She is evaluating the economic feasibility of a hand held shaking device to improve the efficiency of fresh market blueberry picking. (iv) She is part of a planning grant evaluating at a national scale research priorities for blueberry and cranberry growers. (v) She is analyzing the impacts of an increase in quarantine areas of apple maggot on the apple growers’ profitability. (vi) She is investigating the effects of the 50% tariffs imposed by India on apples imported from the U.S. (vii) She is studying consumer preferencse for sliced pears as an alternative for increasing the shelf life of fresh pears in retail. (viii) She will initiate work on analyzing preferences for fruit quality and plant traits for wine and table grapes in collaboration with S-1067 member Bradley Rickard.  She extended an invitation to submit track proposals to the Specialty Crops Economics and Latin American Section of AAEA.  She extended an invitation to submit manuscripts to the Journal of Food Distribution Research, which she edits.

Robert Shulstad University of Georgia – Senior Advisor to the Dean - College of Agriculture and Environmental Sciences

Dr. Shulstad stated the importance to emphasize the collaborations ongoing between members of the project in different research ventures. He pointed that the annual reports should emphasize the efforts as a group and should emphasize the impact value added to stakeholders and society of the projects.  

• Review S-1067 2018 objectives and work plans.
  1. Organized conference sessions
  2. Joint grants submitted. Several were referenced in the introductions (see above).
  3. Research/outreach activities. Many are listed in the introductions.
  4. New members to invite.
• Plan for 2018 coordinated activities.
  1. Theme issue for journal outlet in 2018
  2. Multi-state grants
• Plan for 2018 joint presentations and potential meetings.
• Continued recruitment of new members through professional affiliations
• Election of incoming Chair Elect. Dr. Brad Rickard from Cornell University was nominated for incoming Chair Elect. No one else was nominated.  A voice vote was taken with unanimous approval.
• The meeting was adjourned at noon.

Year-End Report by Objective:

Objective 1:       Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability  systems, and food safety events in the U.S. produce markets. 

Colorado: Thilmany at CSU is completing a project on Agritourism with partners at USDA ERS, University of Northern Colorado and UC-Davis which includes presentations and publications on regional trends, travel costs and choice sets. The project website has a compilation of research and outreach materials at: https://agritourism.localfoodeconomics.com/ with materials for anyone on  the project to use if they find them useful. CSU is beginning discussions with Rutgers to update a best practices guides for those communities and operators looking at agritourism opportunities that shares what we have learned about travelers. A PhD student, Anders van Sandt has led that work and received 2^nd in the North American Regional Science Association for his regional paper from this work.  The connections between direct food sales and agritourism are interesting and important for this committee.

We have analyzed data from a 2016 Public Attitudes survey for Colorado, and with more questions on trust in food information sources, food system perceptions and behavior around food, a MS student will explore the determinants of local food shopping preferences across products and shopping venues (direct markets vs. traditional retail format).  Fact sheets on the survey are available at: http://webdoc.agsci.colostate.edu/DARE/FSR/FSR17-02.pdf

Marco Costanigro has worked with Yuko Onozaka (U. of Stavanger) to develop a framework to study the role of consumer beliefs in food choice. In an application to salmon vs. chicken choices, we studied the effect of Modified Atmosphere Packaging on consumer preference. The empirical approach we devised allows a deeper understanding of consumer rejection of MAP: even though they are perceived as convenient, MAP products are seen as less fresh, safe and healthy than the unlabeled counterpart. The method allows decomposing the WTP for food labels according to they affect consumer perceptions of experience and credence quality dimensions (taste, healthiness, and safety). We also show how heterogeneity in the valuation of labeled attributes is largely due to different interpretation (i.e. beliefs) of the observed quality cues, rather than real differences in preferences for quality outcomes (e.g. taste vs. healthiness).

Georgia:

Fonsah is involved in the Economic Analysis of organic crop rotation systems for high value cool-season vegetables in southern region of the USA.  Fonsah is involved in the self-protection from weather risk using improved maize varieties or off-farm income and the propensity for insurance research studies.

New Jersey:

Globally, sales of the organic food and drink reached 80 billion US dollars in 2014. The market has expanded over three-fold in the past ten years (2000: 18 billion US dollars). The demand for organic products is concentrated in two regions: North America and Europe, earning 96 percent of global revenues. In case of the U.S., sales of organic products topped to 35 billion US dollars in 2013 (up 11.5 percent from 2012), and grew by more than 11 percent in 2015 (Willer H, Lernoud J (Eds.) (2016)). Organic agriculture continues to be one of the fastest growing sectors in the U.S. In contrast, sales of non-organic products increased only 4.7% in 2011 (Organic Trade Association (2012). Prior to the economic downturn, the growth of organic food sales showed an annual increase of 19%. Even in 2010, during one of the greatest economic downturns in the United States, organic sales increased nearly 8%. Organic food now represents 4.2% of all food sales in the U.S.

In general, farmers in the mid-Atlantic region relatively operate a small piece of land (USDA, 2016b) which often results in increased cost of production. Smaller farm land coupled with higher input cost makes farming a risky business in the mid-Atlantic US. In order to increase farm viability, farmers in many regions are moving towards growing organic niche crops (Govindasamy et al., 2015; Klonsky, 2010). Also organic market infrastructure improvements could increase both the net profits and the viability of small farms in this region. Against this back ground, this study was conducted to predict consumer’s choice for fresh organic fruits and vegetables. The consumer characteristics such as buying behavior, socialeconomic, demographic attributes and attitudes of organic produce purchasers were analyzed. The results of this study could provide a better understanding of organic consumers’ purchasing behavior and their choice to support farmers in the mid-Atlantic region of the US.

An online survey was conducted to capture consumer's interest and expectation towards organic fruits and vegetables. Data was collected through an online survey from 1,100 participants, pre-screened and identity checked from the pool of 5,191 selected candidates using a private online survey company. We developed a multinomial logit model to predict consumer's choice of organic fresh fruits and vegetables. Six most important fruits and vegetables were identified for this study, and rest of them were included in the "other" category. The "other" fruits and vegetables were left out of the regression as the base case. The results show that those who think organic food has better taste, and have a graduate degree are more likely to choose banana compared to other fruits and vegetables. Respondents who preferred freshness, has a two-year college degree, and Caucasian, are more likely to choose carrot. Those who wish to support to local farmers and with education above high school are more likely to choose lettuce.  Respondents with a two-year college degree is more likely to choose strawberries, whereas, those who prefer organic wine is also more likely to choose apple. Also, those who prefer organic wine, and the Caucasians are more likely to choose tomato over other fruits and vegetables. Producers of organic fruits and vegetables can target customers for sale, based on their demographics as well as their preference.

New York: During 2017-18 Brad Rickard plans to continue using the Nielsen Homescan data to examine consumer demand for variety for various fruit and vegetable products, including wine. Here he is interested in the role of public policies and other industry initiatives that might impact the variety of products that are purchased, and how these patterns have evolved over time.  Brad also plans to study the effects of initiatives designed to reduce food waste, and how such efforts might impact caloric intake and nutrient consumption.  In addition, Brad is in the early stages of research that examines consumer response to wine labels in the United States. Lastly, Brad is part of a large group based in the United States and Europe that is investigating the impact of date labels on food waste.

Oregon: In 2016 Durham (Oregon State University) received feedback from S-1067 committee members Thilmany (Colorado State University) and Curtis (Utah State University) on the Market Research for Market Readiness Protocol which was made available at the end of 2016. Durham (Oregon State University) and McCluskey (WSU) and graduate students have been working on a study of the impact of organic labels on beer. Durham (Oregon State University) is finalizing a paper on the substitutability of organic and conventional fruits in a supermarket. During the 2017 S-1067 annual meeting, Durham shared the current status of a new agribusiness survey and received helpful suggestions for improving response rate. In the reporting period, Dr. Qingyue Ling has been working to develop a smart phone/mobile based food safety recall information system to facilitate the small food processors to implement FSMA required food safety recall plan. This information system could also improve supply chain traceability in terms of inventory management.  He has been awarded a two and half year USDA Specialty Crop Oregon State Block grant to carry out the research project. Dr. Ling has also been serving as a Co-PI on another three-year USDA food safety research project with Dr. David Stone to develop a Nano-technology based quick detection method for toxic chemicals in sea foods. This research will provide sea food processors a cost effective and efficient tool to identify contaminated seafood and minimize or prevent harmful health impact to the market and consumers. Due to the initial stage of these two research projects, no related publication and presentation has been generated yet. Dr. Stone has been involved with increasing Oregon State University capacity to address outreach and training needs related to implementation of the Food Safety Modernization Act, particularly as it relates to preventative controls of human and animal feed. Dr. Stone is developing curricula for a multi-state program focused on sanitation training for processing facilities that is applicable to commodities at multiple institutions involved with this project. 

Washington: McCluskey received two new USDA Cooperative Agreement Grants that fall under objective 1.  The first one is Advancing the State of the Art for Short and Long Run Fruit and Vegetable Projections.  The objective of this cooperative agreement is to develop a new fruit and vegetable model for short and long term projections that aims to find a balance between being state-of-the-art and not being overly-burdensome in terms of annual updating.  The second one provides access to IRI scanner data to estimate organic premiums in the retail market.  McCluskey also supervised a PhD dissertation on the Economics of Organic, and Sustainability Products, which was defended in May 2017.  One of projects examined products that are offered with multiple environmental claims in order to appeal to consumers who care about multiple concerns.  We estimate hedonic price functions for California and Washington wines to quantify the implicit prices consumers are willing to pay for organic, sustainable, fish friendly and biodynamic-produced wines, including both certified and uncertified wines.

Objective 2:       Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Leafy Greens marketing order, Country of origin labeling, farmers markets) using both theoretical approaches and empirical evidence from multi-state applied research projects.

Colorado: CSU is in its final year of supporting USDA AMS in its efforts to build a new “community of practice” to analyze the economics of local foods with some initial state partners (New York, Vermont, Iowa State, Tennessee, Wisconsin, Michigan) but also, an increasing number of users and members (Florida, Washington, North Carolina, Indiana).  To add some context to how communities and organizations can use the Toolkit to Assess the Economic Implications of Food System Innovations, a special issue of case studies focused on examples where communities are using toolkit “best practices” is being developed during 2017 and 2018.

Marco Costanigro continues advancing his research agenda in the area of the economics of information.  He has been working with K. Messer (U. of Delaware) and H. Kaiser (Cornell) at an evaluation of the effects of food process labels. The extensive literature review considers the pros (product differentiation, public health protection, correction of externality, promotion of fairness) and cons (segregation costs, information overload, halo effects, neophobia and technology rejection, framing effects and stigmatization of unlabeled products). This work has been recently published as featured article in AEPP.

Dr. Costanigro is also continuing his work on product differentiation via Geographical Indications with a team of Italian researchers (Scozzafava and Casini, U. of Firenze). The most recent work analyzes the effect of multi-tier quality standards adopted by some GI, where more than one certification is labeled (Chianti, Chianti Classico, Chianti Classico Gran Selezione). The work shows how the introduction of a new quality standard (e.g. Gran Selezione) can cheapen the perceived quality of lower-tier wines, leading to cannibalization and loss of market share.

Dr. Costanigro has continued data collection with Dr. Jablonski (CSU) to evaluate consumer acceptance of new grape varieties in nascent wine region, using a multiple price listing auction in field experiments at wine events.

Georgia: Fonsah developed nine vegetable enterprise budgets for the following crops: Collard greens, Kale greens, Cabbage, Eggplants, Carrots, Bell Pepper, Onions, Tomatoes and sweet corn for Georgia.  Fonsah developed six fruits enterprise budgets for the following crops: Muscadine grapes, watermelon, cantaloupe, small grower’s pecans, large grower’s pecans, and “Veinte Cohol” bananas.  Fonsah is involved in the research entitled “Incorporating Structure and Stochasticity in Muscadine grapes Enterprise Budget and Investment Analysis”. Fonsah is involved in a “Thrips: Vector biology and management” research studies.  Fonsah is involved in the Economics studies for Whiteflies and Tomato yellow leaf curl virus (TYLCV) Management Options.

New York: In 2017-18 Brad Rickard will further examine consumer response to various policies intended to reduce food waste.  Ultimately he will develop a model to link changes in food waste mitigation strategies to food consumption and nutrient intake to show the trade-offs associated with different public policy approaches in this arena.  In addition, during 2017-18 Brad will complete a project with Dan Sumner (UC Davis) and JunJie Wu (Oregon State) that assesses supply response to the availability of crop insurance programs for fruits and vegetables using the USDA-ARMS database. Third, Brad is in the early stages of a project that uses survey data to better understand consumer response to labels (words, images, and mood) on wines produced in California and in France. This final project could lead to an extension of the work he has been doing (and additional work) with S-1067 members Kathy Kelley and Ramu Govindasamy.

Objective 3:       Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid-size farms). 

Colorado: CSU is finishing Federal State Marketing Improvement program grant with the Colorado Department of Agriculture to do Marketing Channel Assessments, based on a tool and process developed by Matt LeRoux and Todd Schmit at Cornell University. Data was gathered from 25 farms in summer 2016 and another 25 producers in different regions of the state were added in 2017.  The team shared preliminary results with the participating producers and key stakeholders in the past year, Jeremy Christensen, finished his MS thesis based on this data, and a project update will be presented at FDRS in 2017.

Using USDA-ERS ARMS data, and in partnership with Oklahoma State University, we are creating economic benchmarks of different food marketing strategies, aggregated as direct, intermediated and combined direct-intermediated, but also broken down by scale.  These benchmarks of profitability and technical efficiency will be published in the coming year, and are the basis for plans to continue work on standardized performance benchmarks for the sector.  Our hope is use the new USDA ERS local foods survey to do more detailed benchmarks in the future, although initial work with the data shows there are some data sample limitations.  CSU did submit a grant to continue this work with several advisors including peers at the Ohio State, Arkansas, Oregon State, Farm Credit, USDA AMS, USDA ERS, and NC AT&T.

Georgia: Fonsah directed the India Banana Value Chain Studies.  Fonsah directed the Bangladesh Banana Value Chain Studies.

Washington: McCluskey, Gallardo and Rickard (Cornell) studied how to best commercialize new plant varieties, with a focus on apples.

Outreach/Industry Presentations:

• Curtis, K.R., Beginning & Small Farm Profitability Strategies workshops in Blanding, Logan, and Salt Lake City, UT.
• Curtis, K.R.,Utah Small and Urban Farms Conference, Marketing Strategies Session, Salt Lake City, UT.
• Curtis, K.R., Native Waters Summit, Agritourism Opportunities Presentation, Reno, NV.
• Curtis, K.R., Native Waters Workshop, Climate Change and Ag. Strategies session, Reno, NV.
• C. Why Buy US? Multi-Country French Fry Quality Research at Oregon State University Food Innovation Center. Potatoes USA International Chef Menu Development Reverse Trade Mission. April 21, 2017.
• Gallardo, R.K. “Cost Estimates of Establishing and Producing Sweet Cherries.” Cherry Institute, Yakima, WA. January 20, 2017.
• Gallardo, R.K. “Economic Impact of the Apple Maggot.” Eastern Washington Ag Expo TRAC, Yakima, WA. January 3, 2017.
• Gallardo, R.K. “Economic Model in Regards to Spotted Wing Drosophila (SWD)-En Espanol.”
  • Eastern Washington Ag Expo TRAC, Pasco, WA. January 3, 2017.
  • Wilbur Ellis Grower Meeting. Yakima, WA. January 17, 2017.
• Gallardo, R.K., S. Galinato, D. Granatstein. “Economic Impact of Apple Maggot in Washington State-En Españ”
  • WSDA Farmworker Education Program, Wenatchee, WA. December 16, 2016.
  • WSDA Farmworker Education Program, Granger, WA. December 9, 2016.
• Gallardo, R.K. “Economic profitability of producing Honeycrisp apples-En Españ”
  • Annual Meetings of the Washington State Horticultural Association, Spanish Section. Wenatchee, WA. December 5-7, 2016.
• Gallardo, R.K. “How Close are Industry and Consumers’ Expectations for Fruit Quality.”Annual Meetings of the Washington State Horticultural Association, Wenatchee, WA. December 5-7, 2016.
• Govindasamy, R. Surendran Arumugam, Isaac Vellangany, J. Heckman, J. Carleo, H. Gohil, M. Melendez, R. W. Vanvranken, W. Kline, C. Miller and W. Walker, “Organic Produce Marketing Opportunities in the Mid-Atlantic: A 2016 Consumers Survey”, NJ Vegetable Growers’ Association Annual Meeting, February 7-9, 2017, Atlantic City, NJ.
• Jablonski, B.B.J. G. Graff and D. Thilmany. Colorado Blueprint of Food and Agriculture Release Presentation. CSU AgInnovation Summit 2.0. September 2017. Posted here: https://www.youtube.com/watch?v=LndsyySdXyc&feature=youtu.be
• Jablonski, B.B.J., K. Liang and D. Thilmany. “Committee on Local Food Economics,” eXtension Community Local and Regional Food System eCoP. April 2017.
• Jablonski, B.B.J., Christensen, D. Thilmany, and M. Sullins. “Market Channel Assessments,” Farm to Fork Conference, Western State University, Gunnison, CO. March 2017
• Jablonski, B.B.J., D. Thilmany, M. Sullins, J. Christesen, E. Naasz, and S. Knight. “Exploring the Performance of Marketing Strategies: Implications for CO Fruit and Vegetable Growers,” Colorado Fruit and Vegetable Growers Association. March 2017.
• Kelley, K. M. (February 2017). “Social media networks wineries should use to connect with consumers,” B.E.V. NY Annual Meeting, Cornell Extension, Waterloo, NY,
• Kelley, K. M. (March 2017). "Incorporating lifestyle trends into your retail product mix," Greater Cleveland Flower Growers Association Annual Meeting, Hudson, OH.
• Kelley, K. M. (March 2017). "Using social media to connect with your customers," Greater Cleveland Flower Growers Association Annual Meeting., Hudson, OH.
• Liang, K., B.B.R. Jablonski, J. O’Hara, D. Tropp, and D. Thilmany McFadden. “Planning for Profitable Agriculture and Sustainable Food Systems,” Smart Growth Network. May 2017.
• Lipetzky, T. M. Sullins and D. Thilmany. “Coloradans’ Perceptions about Agriculture: 2016 Survey Results & Implications,” Governor’s Forum on Colorado Agriculture, Denver, CO. February 2017.
• Plakias, Zoë T. and Iryna Demko. “Opportunities in Direct Marketing Agriculture.” Farm Science Review “Ask the Experts” session, London, OH. September 20-21, 2017.
• Plakias, Zoë T. “Opportunities in Direct Marketing Agriculture.” Ohio State University Department of Agricultural, Environmental and Development Economics podcast. Available online: https://trinoskey1.wixsite.com/aede/podcasts. October 2017.
• Saputo, R. and B. Rickard. “Situation and Outlook Report for Fruits and Vegetables.”  Presented at the Dyson School Agricultural Outlook Conference.  Ithaca, NY.  January 24, 2017.  25 attendees.
• Thilmany, D., D. Hughes, K. Keck and A. Hodges. “Framing an Economic Evaluation of Tribal Food System Initiatives,” Joint program with Oklahoma State University and the Choctaw Nation. April 2017.
• Thilmany, D., D. Hughes, K. Keck and A. Hodges. “Framing an Economic Evaluation of Community Food System Initiatives,” University of Florida Food Systems Train the Trainer Program. Apopka, FL.  March 2017.
• Thilmany, D., A. Morales. D. Tropp, A. Bauman, and S. Schaffstall. “Evaluating Economic Impacts of Local and Regional Food Systems,” In-Service Training for Growing Food Connections. Las Cruces, New Mexico. February 2017.
• Thilmany, D. and B.B.R. Jablonski. “An Overview of Food Market Trends and Colorado’s Market Channels,” Food and Farm Forum, Montrose, CO. January 2017.
• Thompson, Tiffany, Mark Williams, Tim Woods, Carl Dillon, and Ric Bessin, (2017) “Economic Analysis of the University of Kentucky Community Supported Agriculture Organic Vegetable Production System” CAFÉ Research Report SR-111, University of Kentucky, July. http://www.uky.edu/ccd/tools/budgets/UKCSAEconomicAnalysis
• Velandia, M. “Recordkeeping tools for Small Fruit and Vegetable producers.” Rutherford County Farmers’ Market Vendor Meeting. Murfreesboro, TN, April 11, 2017.
• Velandia, M. “Evaluating Financial and Economic Factors Contributing to the Sustainability of Beginning Farms: Evidence from Five Farms in Tennessee and Virginia.” Knoxville-Knox County Food Policy Council, April 20, 2017.
• Velandia, M. “The Use of Internet, Mobile Websites and Apps among Specialty Crop Farmers.” Assessment of farmers’ interest in using a new mobile app (the Farm Spotter) designed to help producers connect with restaurants and wholesalers and facilitate transaction between these parties. Knoxville, TN, June 12, 2017.
• Velandia, M., and T. Marsh. “Economic Considerations for the Adoption of Biodegradable Plastic Mulch in Vegetable Production.” International Symposium: Biodegradable Mulch Film, June 30, 2017, Novara, Italy.
• Velandia, M. “True Costs and Profitability in Vegetable Production.” Organic Field Day, October 26, 2017.
• Velandia, M. “The Use of Biodegradable Mulch Films in Vegetable Production.” Agricultural Economics Market Outlook In-service trainings, Knoxville, TN, October 31, 2017; Murfreesboro, TN, November 1, 2017; Jackson, TN, November 2, 2017.
• Woods, Timothy, Jairus Rossi, and Alison Davis, (2017) “Local Food Vitality Index: Utilizing Resident Consumer Views of Food System Performance to Create a Development Road Map”, plenary session for Food Distribution Research Society, Honolulu, HI, October.
• Zelinskie, J., K. Kelley, D. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann. “An assessment of winery tasting room marketing strategies based on Mid-Atlantic (New Jersey, New York, and Pennsylvania) consumer surveys.” Presented at the Annual Meeting of the American Society of Enology and Viticulture/Eastern Section. Charlottesville, VA. July 10, 2017. 50 attendees.
• Zepeda, L. “Mobile Food Markets in the US” Hua Zhong Agricultultural University, Wuhan, China. September 15, 2017. 1 hour presentation. Audience of 100.
• Zepeda, L. YouTube Video “How to Use a Food Pantry” published May 17, 2017 https://www.youtube.com/watch?v=CiEBFiG64sc
• Zepeda, L. “Food Waste” 15-minute presentation for “Flavors of the World,” an outreach event sponsored by Wisconsin Union Directorate. April 19, 2017. 45 students.
• Zepeda, L. “Food Waste” 15-minute presentation for Sustainability Committee, a UW Madison student organization. April 18, 2017. 18 undergraduates.
• Zepeda, L. “The Hidden Cost of Education: Hunger” 15-minute presentation at Financial and Food Security Resource Guide Meeting, meeting of 20 student organization representatives, April 6, 2017.
• Zepeda, L. “Hiding Hunger on UW Campus” University Health Services Equity & Diversity Committee Brown Bag. February 21, 2017. 1 hour presentation. 20 UHS staff and students.
• Zepeda, L. “Food Sovereignty and Food Security” January 28, 2017, Slow Food UW Intern meeting. 75 min lecture. 12 participants
• Zepeda, L. “Food Insecure Students” January 24, 2017, Theatre & Drama 525, Theatre for Youth, 75 minute lecture, 8 graduate and undergraduate students.

Academic Presentations:

• Akhundjanov, S.B., J. McCluskey, K. Gallardo, and Rickard. 2017. “Innovator Commercialization Strategies and Adopter Willingness to Pay: The Case of New Fruit Varieties.” Poster presentation at the Annual Meeting of the American Economics Association. Chicago, IL. January 6, 2017.
• Arumugam, S., Ramu Govindasamy, Isaac Vellangany and Hemant Gohil, (2016). “An Analysis of Organic Fresh Produce Choice: A Consumer Preference Study in the Mid-Atlantic USA”, Food Distribution Research Society Conference in New Orleans, LA, USA.
• Bergefurd, Brad, Tim Woods, Martin Bechu, Alex Butler, and Brett Wolff, (2017) “Local versus Regional Engagement in Ohio Valley Produce Auctions: A Price Analysis”, Presented paper, Food Distribution Research Society, Honolulu, HI, October.
• Colpaart, A. and D. Thilmany. Identifying Key Drivers for Food Business Managers to Engage in the Access Economy. Selected paper for the 2017 WAEA Annual Meetings. Lake Tahoe CA. July.
• Curtis, K., K. Salisbury, V. Pozo, and C. Durward, “Is Local Produce Really More Expensive? A Comparison of Direct Market & Conventional Grocery Produce Pricing.” Selected paper presented at the Food Distribution Research Society Annual Meeting, Honolulu, HI, October 2017.
• Demko, Iryna, Zoë T. Plakias, and Ani Katchova. "How do farmers compose their portfolio of local food marketing channels?" Selected presentation, AAEA Annual Meeting, August 2017.
• Demko, Iryna, Zoë T. Plakias, and Ani Katchova. "Farmer Use of Local Food Marketing Channels: New Evidence from the Local Food Marketing Practices Survey." Research presentation, Food Distribution Research Society Annual Meeting, October 2017.
• Drugova, T., K. Curtis, and V Pozo, “Forecasting Organic Wheat Prices: Do Conventional Wheat Prices Play a Role?” Selected paper presented at the Food Distribution Research Society Annual Meeting, Honolulu, HI, October 2017.
• Ehmke, M., C. Jones-Ritten, B. Patalee, A. Bekkerman, K. Curtis, and C. Ehmke, “How Sweet Are Beekeeper Returns from Almond Pollination and Honey Production?” Selected paper presented at the 21^st International Farm Management Congress, Edinburgh, Scotland, July 2007.
• Gergaud, O., F. Livat, and B. Rickard. 2017. “Eat, Drink, Vote.” Presented at the Annual Meeting of the American Association of Wine Economics. Padova, Italy. June 29, 2017.
• Gergaud, O., F. Livat, and B. Rickard. 2017. “Eat, Drink, Vote.” Presented at the Annual Meeting of the Canadian Agricultural Economics Society. Montreal, Quebec. June 18, 2017.
• Hill, R. D. Thilmany, M. Sullins, A. Van Sandt, S. Hardesty and C. Snyder. Agritourism in the West: Outreach approaches and strategies that work for producers and communities exploring new and expanded efforts. Organized symposium for the 2017 WAEA Annual Meetings.  Lake Tahoe, CA. July.
• Ho, S.-T., Ifft, J., and B. Rickard. 2017. “Using ARMS data to explore how participation in federal crop insurance affects the supply response of specialty crops.” Presented at the Agricultural and Applied Economics Association. Chicago, IL. July 29, 2017.
• Hong, Y., R.K. Gallardo, M. Gomez, S. Atallah, and X. Fan. 2017. Modeling the economic impact of pest quarantine programs - The case of the apple maggot quarantine program in Washington State. Annual Meetings of the Agricultural and Applied Economics Association meetings, Chicago, Il. July 31-August 2, 2017.
• Ikiz, D., R.K. Gallardo, and A. Dhingra. 2017. Estimate consumers’ preferences and willingness to pay for a specialty crop novelty: Pre-packed sliced pears. Agricultural and Applied Economics Association meetings. Chicago, Il. July 31-August 2, 2017.
• Jablonski, B. and D. Thilmany. Evaluating the Economic Impacts of Innovative Agricultural Marketing and Infrastructure Investments: A USDA AMS Toolkit. Selected paper for the 2017 WAEA Annual Meetings. Lake Tahoe CA. July.
• Jung, A., R.K. Gallardo, and D. Zilberman. 2017. Adoption of mechanical harvester aids by the blueberry industry: Results from a dynamic optimization approach. Agricultural and Applied Economics Association. Chicago, July 31-August 2, 2017.
• Kelley, K. M., J. Zelinskie, M. Centinari, D. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann. “Consumer preferences for sustainable wine attributes: A conjoint analysis.”  Presented at the Annual Meeting of the American Association of Wine Economists. Padua, Italy. June 30, 2017. 35 attendees.
• Li, S., J.J. McCluskey, R.C. Mittelhammer, “A Taste for Markdowns in Retail Food Markets,” Food Distribution Research Society, Honolulu, October 21-24, 2017.
• Li, Z., R.K. Gallardo, V. McCracken, and C. Yue. 2017. Which one is of greatest concern to specialty crop producers: disease resistance or fruit eating quality? The case of SE peach and Fl strawberry growers. Agricultural and Applied Economics Association meetings, Chicago, Il. July 31-August 2, 2017.
• McCluskey, J.J. “Economics of Genetically Engineered Crops,” Forum of Scientific Society Leaders on Genetically Engineered Crops: Experiences and Prospects, National Academies of Sciences, Engineering, and Medicine, Washington DC, December 7, 2016.
• Nordesty, Wilson, Shang-Ho Yang, and Timothy A. Woods, (2017) “Facing Market and Production Issues: Can Fair Trade Be the Solution for Coffee Sector in Haiti?” Presented paper, Food Distribution Research Society, Honolulu, HI, October.
• Plakias, Zoë T. "Impacts of Local Sourcing in an Institutional Context." Selected presentation, AAEA Annual Meeting, August 2017.
• Plakias, Zoë T. (presenter), Rachael E. Goodhue and Jeffrey Williams. "Voting for Mandatory Agricultural Producer Organizations: Theory and Evidence from California." Richardson-Applebaum Dissertation Award Seminar, Food Distribution Research Society Annual Meeting, October 2017.
• Naasz, E., B. Jablonski, J. Christensen, M. Sullins and D. Thilmany, Initial Results from the Colorado Marketing Channel Assessment: Benchmarks and Lessons Learned . Research Update at the 2017 Food Distribution Research Society Meetings. Honolulu, HI. October 2017.
• Peralta-Jimenez, J., J. Arana-Coronado, C.O. Trejo-Pech, and M. Velandia. “Factors Influencing Selling Decisions of Organic and Fair Trade Coffee Producers in Mexico.” Presented at the 2017 International Food and Agribusiness Management Association Annual Conference, Miami, FL, June 18-21, 2017.
• Rickard, B. “Food waste mitigation strategies: Implications for nutrient consumption and caloric intake.” Presented in a plenary session at the Annual Meeting of the Food Distribution Research Society. Honolulu, HI. October 23, 2017.
• Thilmany McFadden, D., S. Low and M. Castillo. Rural Development Implications of Foodie Culture: What factors drive food and beverage manufacturing firm dynamics?  Organized session for the 2017 North American Regional Science Association meetings.  November 2018.
• Salisbury, K., R. Ward, K. Curtis, T. Teegerstrom, S. Emm, and C. Bishop, “Money Management and Business Management Curriculum for American Indian Agricultural Businesses.” Selected presentation of the 2017 Extension Risk Management Education National Conference, Cincinnati, OH, April 2017.
• van Sandt, A., M. Costanigro and D. Thilmany. Proximities to Attractions and Visitor Reviews in Determining Traveler Behavior: A Choice Experiment on Agritourism. 2017 AAEA Annual Meetings. Chicago IL. July.
• Waldrop, M., J.J. McCluskey, and R.C. Mittelhammer, “Effects of Sustainable Production Standards on Product Prices: Insights for the U.S. Wine Market,” Keynote the GlobalFood Symposium on 28-29 April 2017 in Göttingen, Germany. §  Waldrop, M., J.J. McCluskey, and R.C. Mittelhammer, “Effects of Multiple Production Standards on Product Prices,” Plenary presentation at the European Agricultural Economics Association Congress, Parma, Italy, Aug. 29-Sept. 2, 2017. §  Waldrop, M. and J.J. McCluskey, “Impact of Organic, Sustainable, and Biodynamic Wine Making Practices on Wine Prices,” fourth International Conference Series on Wine Active Compounds, Beaune, France on March 29-31, 2017.
• Zelinskie, J., Kelley, K. M., Gardner, D., Govindasamy, R., Hyde, J., Rickard, B., K. S. (July 2017). “An assessment of winery tasting room marketing strategies based on Mid-Atlantic (New Jersey, New York, and Pennsylvania) consumer surveys,” American Society of Enology and Viticulture/Eastern Section Annual Meeting, Charlottesville.
• Zepeda, L. “Hiding Hunger in Middle America” Migrating Food Cultures, Annual meeting of Agriculture, Food and Human Values Society, June 14-17, 2017, Los Angeles, CA. June 17, 2017.

 Refereed Journal Articles:

• Allen, J., IV, J. Rossi, T. Woods, A. Davis, (2017) “Do community supported agriculture programmes encourage change to food lifestyle behaviours and health outcomes? New evidence from shareholders,” International Journal of Agricultural Sustainability 15(1): 70-82.
• Arumugam, S., R. Govindasamy, and I. Vellangany (2016), “An Analysis of Consumer Preferences for Bed and Breakfast in the Eco-Agritourism Activities”, SAARC Journal of Agriculture 14(2): 162-173.
• Arumugam, S., R. Govindasamy, X. You and I. Vellangany (2016), “Country of Origin Labelling (COOL): A Consumer Preference Analysis for Ethnic Greens and Herbs in the East Coast Region of USA, Economic Affairs 61 (4):1-11.
• Awondo, S. N., E. G. Fonsah and D. J. Gray. (2017) “Incorporating Structure and Stochasticity in Muscadine grapes Enterprise Budget and Investment Analysis”, HortTechnology: 27 (2): 212-222 (April).
• Bauman, A. and D. Thilmany. 2017. Exploring Localized Economic Dynamics: Methods Driven Case Studies of Transformation and Growth in Agricultural and Food Markets. Economic Development Quarterly. 31(3): 244-254.
• Bauman, A., D. Thilmany and B.B.R. Jablonski 2017. The financial performance implications of differential marketing strategies: Exploring farms that pursue local markets as a core competitive advantage. Forthcoming. Agricultural and Resources Economic Review.
• Brady, M.P, R. K. Gallardo, and S. Badruddozza. 2016. “Regional Equilibrium Wage Rate for Hired Farm Workers in the Tree Fruit Industry.” Western Economics Forum, 15(1): 20-31.
• Carroll, K., A. Savikhin Samek, and L. Zepeda. 2017 “Food bundling as a health nudge: Investigating consumer fruit and vegetable selection using behavioral economics.” Accepted and in press Appetite.
• Cusack L, Eagles-Smith C, Harding A, Kile M, Stone D (2017). Mercury Molar Ratios in Freshwater Fish in the Columbia River Basin: Potential Applications for Specific Fish Consumption Advisories. Biological Trace Element Research. 178:136-146.
• Choi, J.W, C. Yue, J. Luby, S. Zhao, R.K. Gallardo, McCracken, and J. McFerson. “Estimating Strawberry Attributes’ Market Equilibrium Values.” HortScience, 52: 742-748.
• Ehmke, M., C. Ritten, B. Patalee, A. Bekkerman, K. Curtis, and C. Ehmke, (forthcoming). “How Sweet are Beekeeper Returns from Almond Pollination and Honey Production.” International Journal of Farm Management.
• Ekhibar, A., A. Countryman, D. Ufer and D. Thilmany. An Overview of Global Wheat Market Fundamentals in an Era of Climate Concerns. International Journal of Agronomy.
• Gergaud, O., F. Livat, B. Rickard, and F. Warzynski. 2017. Evaluating the net benefits of collective reputation: The case of Bordeaux wine. Food Policy 71(August): 8–16.
• Govindasamy, R., K.M. Kelley and S. Arumugam (2017), Hayride participation in the Mid-Atlantic States: A logistic approach, Economic Affairs, Publisher: New Delhi Publishers 62(2): 1-7.
• Gumirakiza, J.D., K.R. Curtis, and R. Bosworth, (2017). “Consumer Preferences and Willingness to Pay for Bundled Fresh Produce Claims at Farmers’ Markets.” Journal of Food Products Marketing, 23(1), 61-79.
• Ho, S.-T., J. Ifft, B. Rickard, and C. Turvey. Alternative strategies to manage weather risk in perennial fruit crop production. Agricultural and Resource Economics Review (forthcoming).
• Huffman, W.E. and J.J. McCluskey, 2017. “Using Stated Preference Techniques and Experimental Auction Methods: A Review of Advantages and Disadvantages for Each Method in Examining Consumer Preferences for New Technology,” International Review of Environmental and Resource Economics 10(3-4): 269-297. http://dx.doi.org/10.1561/101.00000088.
• Huffman, W.E. and J.J. McCluskey, 2017. “Food Labels, Information, and Trade in GMOs,” Journal of Agricultural and Food Industrial Organization 15(1) doi:10.1515/jafio-2016-0038.
• Jablonski, B., D. Thilmany, M. Sullins and K. Curtis. Determinants of effective beginning farmer programming and implications for future programs. Journal of Agricultural and Resource Economics. 42(3): 1-12. September 2017.
• Jablonski, B., M. Sullins, D. Thilmany, and K. Curtis, (2017). “Determinants of Effective Beginning Farmer Programming and Implications for Future Programs.” Journal of Agricultural and Resource Economics, 42(3):1-12.
• Kaninda, S., E.G. Fonsah, G.E. Boyhan, E.L. Little and J.W. Gaskin (2017). “Economic Analysis of Crop Rotation Systems for High Value Cool-Season Vegetables in Southern Region of the USA”. (Forthcoming).
• Katchova, Ani, and T. Woods, (2016), “Competitive Advantages in Sourcing and Marketing Local Foods by Food Cooperatives”, Agribusiness, 32(4).
• Kelley, K., Zelinskie, M. Centinari, D.M. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann. Consumer preferences for sustainable wine attributes: A Conjoint Analysis. Journal of Wine Economics (forthcoming).
• Lusk, J.L. and J.J. McCluskey, in press. “Understanding the Impacts of Food Consumer Choice and Food Policy Outcomes,” Applied Economic Perspectives and Policy.
• Miller, A., K.M. Kelley, D.M. Gardner, R. Govindasamy, J. Hyde, B. Rickard, and K. Storchmann. 2017. Assisting Mid-Atlantic wine industry stakeholders develop more consumer-centric marketing strategies: Results from an internet study. Journal of Extension.
• Rickard, B.J., Gergaud, S.-T. Ho, and F. Livat. Trade liberalization in the presence of domestic regulations: Public policies applied to EU and U.S. wine markets. Applied Economics, (forthcoming).
• Rossi, J. J., T.A. Woods, and J.E. Allen IV, 2017. “Impacts of a Community Supported Agriculture (CSA) Voucher Program on Food Lifestyle Behaviors: Evidence from an Employer-Sponsored Pilot Program” Sustainability http://dx.doi.org/10.3390/su9091543
• Rossi, J., T. Woods, and J. Allen (2017), “CSA Shareholder Food Lifestyle Behaviors: A Comparison Across Different Consumer Groups”, Journal of Agriculture and Human Values, http://link.springer.com/article/10.1007/s10460-017-9779-7
• Sciarappa, W.J., J. Simon, R. Govindasamy, K. Kelley, F. Mangan, S. Zhang, S. Arumugam, P. Nitzsche, R. VanVranken, S. Komar, A. Ayeni, G. McAvoy, C. Park, W. Reichert, D. Byrnes, Q. Wu and B. Schilling. (2016), “Asian Crops overview: Consumer preference and cultivar growth on the East Coast of the United States”. HortScience, 51(11) PP. 1344-1350
• Slocum, S. and K. Curtis, (2017)."Farm Diversification through Farm Shop Entrepreneurship in the UK.” Journal of Food Distribution Research, 48(2), 35-51.
• Thilmany, D. A. Bauman and B.B.R. Jablonski. The financial implications of targeting direct and intermediated markets as a core competitive advantage. Forthcoming for Special Issue of Renewable Ag and Food Systems. 
• Waldrop, M., J.J. McCluskey, and R.C. Mittelhammer, 2017. “Products with Multiple Certifications: Insights from the U.S. Wine Market,” European Review of Agricultural Economics 44 (4): 658–682.
• Wilson, N., B. Rickard, R. Saputo, and S.-T. Ho. 2017. Food waste: The role of date labels, package size, and product category. Food Quality and Preference 55(January): 35-44.
• Winfree, J.A. and J. McCluskey, 2017. “The Economics of GM Labeling and Implications for Trade,” Journal of Agricultural and Food Industrial Organization 15(1). doi:10.1515/jafio-2016-0017
• Yue, C., S. Zhao, R.K. Gallardo, V. McCracken, J.L. Luby, J.McFerson. 2017. “U.S. Growers’ Willingness to Pay for Improvement in Rosaceous Fruit Traits.” Agricultural and Resource Economics Review, Published online March 2017.
• Zepeda, L. 2017. “Hiding hunger: Food insecurity in middle America” Agriculture and Human Values. Accepted July 20, 2017, available on line July 28, 2017 https://link.springer.com/article/10.1007%2Fs10460-017-9818-4 DOI: 10.1007/s10460-017-9818-4
• Zepeda, L. and L. Balaine. 2017. “Consumer perceptions of food waste in the US” International Journal of Consumer Studies Accepted May 2017, available on line June 22, 2017 http://onlinelibrary.wiley.com/doi/10.1111/ijcs.12376/full DOI: 10.1111/ijcs.12376
• Zepeda, L. and A. Reznickova. “Innovative millennial snails: The story of Slow Food University of Wisconsin” Agriculture and Human Values 34(1): 167-178. DOI: 10.1007/s10460-016-9701-8.
• Zhao, S., C. Yue, J. Luby, R.K. Gallardo, V. McCracken, J. McFerson, D. Layne. 2017. “U.S. Peach Producer Preferences and Willingness to Pay for Fruit Attributes.” HortScience, 52: 116-121.

Books:

• McCluskey, J.J. and J.A. Winfree, eds., 2017. The Economics of Reputation. Edward Elgar Publishing: Northampton, MA.
• Slocum, S., and K. Curtis, (2017). Food and Agricultural Tourism: Theory and Best Practice. Routledge.

Book Chapters:

• Akhundjanov, S.B., R.K. Gallardo, J.J. McCluskey, and B.J. Rickard. forthcoming 2018. Commercialization Mechanisms for New Plant Varieties. pp. 371–382 in N. Kalaitzandonakes et al. (eds.), From Agrisceince to Agribusiness, Innovation, Technology, and Knowledge Management. Springer International Publishing.
• Bumrungwong, W., L. Zepeda & A. Reznikova. 2017 “Gender differences in pro-environmental behaviors: A self-determination theory perspective” in Self-Determination Theory (SDT): Perspective, Applications and Impact.L. Wade, ed. New York: Nova Science Publishers.
• Curtis, K., R. Bosworth, and S. Slocum, (2017). “Drink Tourism: A Profile of the Intoxicated Traveler.” In Slocum, S.L., Kline, C., & Cavaliere, C. (Eds.) Craft Beverages and Tourism, Vol/ 2 – Environmental, Societal, and Marketing Implications (pp. 119-140). Cham, Switzerland: Palgrave Macmillan.
• Curtis, K.R., and R. Brain, (2017). “Utah Farm-Chef-Fork: Linking Rural Growers with Urban Chefs to Enhance Local Food Sourcing.” In Slocum, S.L. & Kline, C. (Eds.) Linking Urban and Rural Tourism: Strategies in Sustainability (pp. 202-215). Wallingford, United Kingdom: CAB International.
• Delmond, A.R., J.J. McCluskey, and J.A. Winfree. In press. “Product Quality and Reputation in Food and Agriculture.” In G. Cramer, K.P. Paudel, and A. Schmitz, eds., Routledge Handbook of Agricultural Economics. Abingdon, UK: Routledge.
• Galinato, S.P. and R.K. Gallardo. “Cost Analysis for Vegetable Grafting” In Grafting Manual: How to Produce Grafted Vegetable Plants. C. Kubota, C. Miles, and X. Zhao, eds.
• Gallardo, R.K. and D. Zilberman. “The Economics of Perennial Crops’ Production Automation,” in Automation in Tree Fruit Production. Ed. Qin Zhang. CABI Publishing.
• Gallardo, R.K. and H. Garming. “The Economics of Apple Production.” In Achieving Sustainable Cultivation of Apples. Ed. Kate Evans. Burleigh Dodds Science Publishing.
• McCluskey, J.J., M.P. Squicciarini, and J. Swinnen, 2017. “Information, Communication and Agricultural and Food Policies in an Age of Commercial Mass and Social Media, Handbook of International Food and Agricultural Policies, Blandford, ed., Oxford Univ. Press.
• Riley, D., A. Sparks, Jr., R. Srinivasan, G. Kennedy, E.G. Fonsah and J. Scott, (2017). “Thrips: Vector biology and management”.  In: Sustainable Management of Arthropod Pests of Tomato, EMSS-Elsevier Publishers.
• Slocum, S.L. and K.R. Curtis, (2017). “The Urban-Rural Tourism Relationship: A Case of Suburban Farm Shops.” In Slocum, S.L. & Kline, C. (Eds.) Linking Urban and Rural Tourism: Strategies in Sustainability (pp. 82-93). Wallingford, United Kingdom: CABI.
• Thilmany, D. and B.B.R. Jablonski. “Local Food Markets,” in The Agricultural Marketing System. University of Missouri Textbook. Forthcoming 2018.

Refereed Conference Proceedings:

• Christensen, J., D. Thilmany, B. Jablonski, M. Sullins, and E. Naasz. 2017. Assessing Market Channel Performance for Colorado Fruit and Vegetable Producers. Food Distribution Research Society Conference Proceedings Issue.  March 2017.  48:(1) 61-67.
• Curtis, K., S. Slocum, T. Teegerstrom, C. Bishop, and M. Landis, (2017). “Innovative Food Tourism Development Strategies for Sustainability on American Indian Reservations.” Journal of Food Distribution Research 48(1), 46-53.
• Drugova, T., V. Pozo, and K. Curtis, (forthcoming), “Forecasting Organic Wheat Prices: Do Conventional Wheat Prices Play a Role?” Journal of Food Distribution Research.
• Durham, C., Ann Colonna, and James B. Miller. “Consumer Testing for the Local Food Start-Up: Update,” J. of Food Distribution Research. 48(1):99-100.
• Fonsah, E.G., T. Manower, A. Hussain, S. Chattapadhya, S. Islam, Md. S. Islam, M.J. Uddin, Md. A. S. Amin, B. Amin (2017). “Factors Affecting Banana Agricultural Value Chain in Bangladesh”.  of Food Distr Res: 48(1): 22-32 (March).
• Fonsah, E.G., and Amin (2017). “Evaluating Overall Performances of the Banana Industry in West Bengal State, India.  J. of Food Distr Res: 48(1): 16-21 (March).
• Salisbury, K., K. Curtis, V. Pozo, and C. Durward, (forthcoming. “Is Local Produce Really More Expensive? A Comparison of Direct Market and Conventional Grocery Produce Pricing.” Journal of Food Distribution Research, March 2018.

Extension, Outreach and Industry Publications

• Baugher, N. and K. Kelley. 2017. Consumer preference for fresh apples in the Mid-Atlantic: Introduction to the research. Pennsylvania Fruit News. 97(8): 23-26.
• Baugher, N., & Kelley, K. M. (2017). Consumer preference for fresh apples in the Mid-Atlantic: Participant interest in locally-grown and certified-organic apples. Pennsylvania Fruit News, 97(9).
• Curtis, K., and M. Bradshaw, (2017). “Conducting a Market Assessment: Estimating Market Size and Price for Small-Scale Food Tourism Enterprises.” Utah State University Fact Sheet, Applied Economics/2017-04pr.
• Curtis, K. and J. Rudd, (2017). “Southeastern Utah Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2016.” Utah State University Fact Sheet, Applied Economics/2017-01pr.
• Dhingra, A. and R.K. Gallardo. 2017. “Customers are Willing to Pay a Premium Only on High Quality Fresh Sliced Pears. A Fruit Good to Know.” Published September 11, 2017. http://www.goodfruit.com/customers-are-willing-to-pay-a-premium-only-on-high-quality-fresh-sliced-pears/
• Durham, C. and A. Colonna. 2016. Market Research for Market Readiness Protocol (Manual, Spreadsheet, Videos). Oregon State University-Food Innovation Center. http://agsci.oregonstate.edu/food-innovation-center/market-research-market-readiness-mktrd-protocol
• Durham, C. and J.B. Miller, Evaluation of the Promotion Program of the Hazelnut Marketing Board: Report through the 2015-16 Marketing Year. Food Innovation Center, Oregon State University.
• Fonsah, E. G. (2017). “Vegetable” In: 2017 Georgia Ag-Forecast. Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pg. 19.  GeorgiaAgForecast.com
• Fonsah, E. G. (2017). “Fruit and Nuts” In: 2017 Georgia Ag-Forecast. Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pp. 18. GeorgiaAgForecast.com
• Fonsah, E.G. (2017). “Vegetable Outlook”.  Georgia Economic Outlook, Selig Center for Economic Growth, Terry College of Business, The University of Georgia, selig.uga.edu
• Fonsah, E.G. (2017). “Fruit and Nut Outlook”.  Georgia Economic Outlook, Selig Center for Economic Growth, Terry College of Business, The University of Georgia, selig.uga.edu
• Fonsah, E.G. (2017). “Production and Marketing of Onions”.  Onion Production Guide. of Ga Coop. Ext. Ser. Bull: 1198-45-48 (June). https://secure.caes.uga.edu/extension/publications/files/pdf/B%201198_3.PDF
• Fonsah, E.G. (2017). “Production Costs of Onions”.  Onion Production Guide. of Ga Coop. Ext. Ser. Bull: 1198-43-44 (June).  https://secure.caes.uga.edu/extension/publications/files/pdf/B%201198_3.PDF
• Riley, D. G., T. Coolong, R. Gitaitis, B. Dutta, A. Sparks, T. Grey, J. Schmidt, E.G. Fonsah, and M. Toews (2017). Crop Profile for Cowpeas in Georgia.  Sponsored by Southern IPM Center, Coop Ext. Ser. Bull: 1480-1-11 funded by USDA-NIFA (August). http://extension.uga.edu/publications/detail.html?number=B1480
• Fonsah, E.G. (2017). “Marketing of Tomato”.  Commercial Tomatoes Production Handbook. of Ga Coop. Ext. Ser. Bull: 1312: 42-47 (January). http://extension.uga.edu/publications/files/pdf/B%201312_6.PDF
• Fonsah, E.G. (2017). “Production Cost of Tomato”.  Commercial Tomatoes Production Handbook. of Ga Coop. Ext. Ser.  Bull: 1312:48-51 (January). http://extension.uga.edu/publications/files/pdf/B%201312_6.PDF
• Knudsen, T., K. Curtis, J. Reeve, and B. Black, (2017). “Northern Utah Peach Orchard Costs and Returns Comparison by Management Strategy, 20 Acres, 2015.” Utah State University Fact Sheet, Applied Economics/2017-03pr.
• Martin, M., C. Chriestenson, D. Thilmany, B. Jablonski, and M. Sullins. FSR 17-02. Perception of Trust in Sources of Information on Agriculture and Food Issues. March 2017. 9 pp.
• Thilmany, D., C. Chriestenson, M. Martin, M. Sullins, and B. Jablonski. FSR 17-01. An Overview of Coloradans’ Perceptions of Agriculture. February 2017. 9 pp. http://webdoc.agsci.colostate.edu/DARE/FSR/FSR17-01.pdf
• Thilmany, D, Colorado Department of Agriculture. Public Attitudes about Agriculture in Colorado. 2017. (with Chad Chriestenson, Michael Martin, Martha Sullins and Becca Jablonski). 79 pages.
• Thilmany, D, Colorado Blueprint Regional Opportunity Reports (for each of 11 Colorado regions).   Posted at: http://foodsystems.colostate.edu/research/colorado-blueprint/. 6 pp each.
• Velandia, M., Trejo-Pech, C., Morris, D., Wszelaki, A., Niewolny, K., & MacAuley, L. 2017. “Evaluating Financial and Economic Factors Contributing to the Sustainability of Beginning Farms in Tennessee and Virginia.” Extension Publication W388, University of Tennessee Institute of Agriculture. Available at https://ag.tennessee.edu/arec/Documents/publications/W388SustainabilityofBeginningFarms.pdf
• Woods, T. Matthew Ernst, and Debra Tropp. “Community Supported Agriculture – New Models for Changing Markets”. U.S. Department of Agriculture, Agricultural Marketing Service, April 2017. https://www.ams.usda.gov/sites/default/files/media/CSANewModelsforChangingMarketsb.pdf
• Zepeda, L. and A. Reznickova 2017. “Potential Demand for Local Fresh Produce by Mobil Markets,” US Department of Agriculture, Agricultural Marketing Service.  Accepted and in press.
• Waldrop, M.E., J.J. McCluskey, and R.C. Mittelhammer, 2017. “Price Premiums and Certification for California and Washington Wines,” Viticulture and Enology Extension News, fall, pp. 11-14. Available at http://wine.wsu.edu/wp-content/uploads/sites/66/2010/07/Fall-2017-VEEN.pdf.
• Wolff, B., M. Béchu, Woods & A. Butler (2017) Three Year Average Prices & Quantities at Kentucky Produce Auctions: 2014‐2016. CCD‐FS 6. Lexington, KY: Center for Crop Diversification. April. www.uky.edu/ccd/pricereports/KYPA3yravg
• Wolff, Brett, Martin Bechu, Tim Woods, and Alex Butler, (2017) “ KY Farmers Market 3-Year Average Weekly Prices”, University of Kentucky CCD Fact Sheet CCD-FS-3, April. http://www.uky.edu/ccd/sites/www.uky.edu.ccd/files/KYFM3yravg_Wolff_Bechu_Woods_Butler.pdf

 Grants: Active

• Curtis, K.R. is Co-Project Director: USDA-RMA Outreach Program, 2017-2018. $161,000. Targeted Risk Management Education for Small Specialty Crop Producers and Underserved Farmers.
• Curtis, K.R. is Principal Investigator/Project Director: NIFA Beginning Farmer/Rancher Development Program, 2017-2020. $750,000.
• Curtis, K.R. is Principal Investigator/Project Director: Western Center for Risk Management Education Grant, 2017-2018. $49,000. Enhancing Direct Market Fresh Produce Sales through Multi-Market Pricing Comparisons.
• Hayes, D., A. Wszelaki, A. Saxton, D. Inglis, C. Miles, J. Goldberger, T. Marsh, S. Schexnayder, C. Benedict, L. Wadsworth, J. Cowan, M. Fly, E. Belasco, P. Tozer, J.M. DeBruyn, S. Scaeffer, M. Velandia, C. Cogger, and A. Bary. “Performance and Adoptability of Biodegradable Plastic Mulch for Sustainable Specialty Crop Production.” NIFA, USDA, September 2014 – September 2019 [$4,884,791].
• McCluskey, J.J. “Advancing the State of the Art for Short and Long Run Fruit and Vegetable Projections,” USDA ERS, Cooperative Agreement, $50,000.
• McCluskey, J.J. “Retail Market for Organic Food,” USDA ERS, Cooperative Agreement, access to IRI data.
• Tanaka, K., K. Moskowitz, M. Velandia, C. Trejo-Pech, and S. Muntz. 2017. “Extending Roots of Fresh Stop Markets across the Southeast Region.” Southern SARE (Sustainable Agriculture Research & Education).
• Velandia, M., C. Boyer, S.A. Smith, C. Stripling, C. Clark, A. Wszelaki, K. Tanaka, F.L. Stribling, J.P. de Koff, and E. Bidgood. 2017. “Farm Human Resource Access Programs for Sustainable Local and Regional Food Systems in the Southeast Region.” Southern SARE (Sustainable Agriculture Research & Education).
• Velandia, M., D. Lockwood, A. Wszelaki, and W.H. Pepper. “Enhancing Tennessee Small-scale Fruit and Vegetable Farms’ Ability to Manage Marketing and Financial Risks.” Southern Extension Risk Management Education Center, April 2016 - September 2017 [$49,034]. 

Blogs

Penn State Wine & Grape U. Blog, https://psuwineandgrapes.wordpress.com/

• Kelley, K. 2017. Customer service checkup. September 29, 2017.
• Kelley, K., and B. Caniani. Telling your story: Letting consumers know why your brand is unique. July 21, 2017.
• Kelley, K. 2017. Taking a good look at wine labels. June 30, 2017.
• Kelley, K. 2017. an American (wine marketer) in Paris. May 26, 2107.
• Zelinskie, J. and K. Kelley. 2017. Using social media to engage with customers: Filters and stories. April 21, 2017.
• Zelinskie, J. and K. Kelley. 2017. Using social media to engage with customers. March 31, 2017.
• Zelinskie, J. and K. Kelley. 2017. Connecting with wine consumers and tasting room visitors via mobile devices. February 24, 2017.
• Zelinskie, J. and K. Kelley. 2017. What drives Mid-Atlantic wine consumers to visit local winery tasting rooms. January 27, 2017