Brief Summary of Minutes of Annual Meeting

Brief Summary of Annual Meeting Faculty and graduate students from 21 universities gathered in Santa Clara, California to share research on teaching, research, and extension activities in the area of agribusiness. The Program Agenda, Business Meeting Minutes, and Treasurer’s Report are attached below in Appendices A-C. Once again, WERA-72 hosted an industry speaker, Dan Cortez from Ecopia Farms (http://www.ecopiafarms.com/). Ecopia farms is a relatively new operation that specializes in micro greens that are then sold to high quality restaurants in the San Francisco Bay Area. Dan briefly discussed the genesis of the company, their business model, and how they utilize market segmentation to find and service new customers. The annual meeting featured six paper sessions and one panel discussion. The first paper session focused on the use of technology in the classroom. As classroom technology has evolved considerably in the past 10 years, this pedagogical research was very timely and a lively discussion ensued, as participants are very passionate about their teaching and research. Presenters in this session shared their work on how to engage students in the classroom and their opinions of best practices in teaching topics involving financial statements and financial literacy. Paper session #2 featured presentations that discussed information literacy, flipped classrooms, and extension approaches to macroeconomics. These presentations shared current research on how skills are transferred within group settings, and how faculty can use the time in the classroom more effectively through ‘flipping’ the class. In a flipped class, students are assigned lectures and readings outside of the class and time in the classroom is devoted to discussion and problem solving. Forrest Stegelin shared his approach to presenting macroeconomic data to extension audiences to ensure that the concepts are more clearly understood. Finally, researchers from the University of Illinois presented their research findings on value creation, a topic that has is continued to be important in the area of agribusiness. From the lively discussion during this session, there were several ideas that faculty can take back to their institutions to apply to their teaching and research activities. A panel session on how universities should respond to the skills needed in the agribusiness sector provided for an engaging discussion. This panel session was partly a follow-up from a session in the 2012 annual meeting that examined how agribusiness departments address skill gaps between employer needs and graduate training. Participants formed groups to discuss what, if any, agribusiness faculties could take to address this issue. Current research on short supply chains in horticultural markets was the focus of paper session #3. There were several papers that addressed issues within CSA systems and direct marketing channels that provided insights that were applicable in a variety of geographic settings. Tim Woods, Lia Nogueira and their co-authors also shared their research on factors that affect the purchase of local wines. As the winemaking industry continues to expand beyond its historical boundaries, this research provides valuable insights on factors affecting purchase decisions for these agribusiness firms. Paper session #4 highlighted current research in the food processing industry. Konduru and his co-authors examined how cap-and-trade policy has impacted food manufacturing in California. As agribusiness firms compete in a dynamic policy environment, this research was both valuable and timely. Jon Phillips presented an interesting case study of the pet food industry in California. A mix of research conducted by graduate students was presented in paper session #5. Hannah Hallock presented some work from her Master’s thesis on cooperative member satisfaction. As cooperative management and membership may have different perceptions of how the value proposition is communicated and perceived, this work provided for some interesting discussion among attendees. Nichole Busdieker presented some work conducted during her doctoral studies on crop yields and technology. Eric Micheels presented work from Alison Sawka’s Master’s thesis on the appropriateness of a closed-loop value chain in the Canadian Red Lentil industry. In all, this session showed that our graduate student members are well on their way to being leading contributors to the field of agribusiness. Paper session #6 concluded the meeting, and included research on hunger and the global vegetable oil market. Yasutomo Kojima presented research examining how supply and demand movements in the global vegetable oil market can provide opportunities for strategic planning among agribusiness firm. Greg Baker concluded the session with an interesting presentation on how hunger can be mapped using GIS technologies. These presentations, like many, led to an engaging discussion on the applications of this research to broader goals. Overall, the research presented at the 2014 meeting generated a high level of discussion that can be used to improve future research. Meeting Agenda WERA?72 Annual Meeting June 30th – July 1st, 2014 Santa Clara, California Monday June 30, 2014 – Forbes Conference Room 126, Lucas Hall 7:00 to 8:00 Registration and breakfast 8:00 to 8:30 Welcome, introductions 8:30 to 10:30 Paper session #1: Technology in the Classroom and On?line Classes • Millennials Leaning In: Can the Careers of Females in Agribusiness Benefit from Technology and Social Collaboration in Higher Education? Xiaowei Cai, Marianne McGarry Wolf and Lindsey Higgins • Enhancing On?Line Agribusiness Instruction through the use of Spreadsheet Based Feasibility Templates Phil Kenkel and Rodney B. Holcomb • Teaching Technology in a Way That Makes Sense: AGB 260, Agribusiness Data Literacy Michael McCullough and Erik Slayter • Applying Technology to Information Literacy ? Getting Away from Google Lynn Hamilton and Mina Weidel 10:30 to 11:00 COFFEE BREAK 11:00 to 12:00 Industry Speaker – Dan Perez, ECOPIA Farms 12:00 to 1:00 LUNCH 1:00 to 3:00 Paper session #2: Current Issues in Agribusiness Education and Extension • Determining the "Ripple Effect" in Team Work on Individual Information Literacy Christiane Schroeter and Lindsey M. Higgins • Reconfiguring the Teaching of Introductory Microeconomics: An Experiment in the Flipped Classroom Neal A. MacDougall and Olivia Molodanof • A Dashboard of Macroeconomics Graphics for Extension Agribusiness Management Forrest Stegelin • Value Creation across the Food and Agriculture Value Chain Maria Emilia Cucagna and Peter Goldsmith 3:00 to 3:30 COFFEE BREAK 3:30 to 4:30 Panel: Post Baccalaureate Education Opportunities: A Discussion on Universities’ Response to Pending Labor Skill Shortages Aaron Johnson and Scott Downey 4:30 to 5:00 WERA Business Meeting 6:00 to 9:00 DINNER – Hosted at the home of Greg Baker Tuesday July 1, 2014 – Forbes Conference Room 126, Lucas Hall 7:00 to 8:00 BREAKFAST 8:00 to 11:00 Paper session #3: Innovations in Short Supply Chains for Horticultural Products (Co?organized with S?1050) • The Evolution of the CSA Business Model Timothy Woods • Food Consumption Attitude and Behavioral Change among CSA Members Kynda R. Curtis, Karin Allen, and Ruby A. Ward • Dollars for Dollars – Comparing Research Funding Levels and Relative Sales Data for Select Direct Marketing Supply Chains and Differentiated Food Products James A. Sterns 9:30 to 10:00 COFFEE BREAK • Local Wine Expenditure Determinants in the Northern Appalachian States Timothy Woods, Lia Nogueira, Shang?Ho Yang and Xueting Deng • Using Audience Response Systems for Extension Programming Impact Evaluation: Findings from Market Ready Farm?to?Restaurant Workshops Conducted in Mississippi and Arkansas Kimberly L. Morgan 11:00 to 11:30 COFFEE BREAK 11:30 to 12:30 Paper Session #4: Current Issues in the Food Processing Industry • Economic Impact of Cap?and?Trade Policy on the Food Processing Industry of California Srinivasa Konduru, Fumiko Yamazaki and Mechel S. Paggi • The Pet Food and Pet Treats Industry: Analysis and Case Study Jon C. Phillips and Fatima Tamayo 12:30 to 1:30 LUNCH 1:30 to 3:00 Paper Session #5: Cooperatives, Technology and Sustainability • A Comparison of How Cooperatives and Producers Perceive the Cooperative Value in the Northwest: How Well Do Cooperatives Actually Understand Producers’ Demands? Hannah Hallock, Aaron Johnson and Scott Downey • Crop Yield Response To Nitrogen: How Does Technology Fit? Nichole L. Busdieker • Sustainable Competitive Advantages in the Canadian Lentil Industry: A Case Study Eric Micheels, Alison Sawka, and Richard Gray 3:00 to 3:30 COFFEE BREAK 3:30 to 4:30 Paper Session #6: Value Creation in Agri?Food Systems • Global Vegetable Oils Market Trends: Strategic Planning Initiatives Yasutomo Kojima, Joseph Parcell and Jewelwayne Cain • Mapping Hunger Vulnerability and Food Assistance Provision: An Application of a Geographical Information System (GIS) Gregory A. Baker and Christopher M. Bacon 4:30 to 5:00 Closing Comments and Adjourned 2014 Treasurer’s Report WERA – 72 June 30, 2014 Update The WERA-72 treasury is currently held in an account at Purdue University. WERA-72 remains in strong financial condition. At present WERA holds a cash balance of $8,538.86. This balance includes revenue from one reservation for 2014 that had been received and posted prior to the last statement received on the account. Last year’s reported balance of $5,002.31 was noted as pending review of posted transactions from the 2012 conference. The 2012 Treasurers report from the prior treasurer indicated a balance of $8,216, which did not reflect the 2012 meeting income expenses, nor complete settlement from 2011. Financial results from the past two meetings are provided below. The 2012 meetings were held at Purdue concurrent with the “outcomes group” meetings. There were 25 total participants, with 17 of those as paid attendants (others were students and industry guests), for total revenue of $3,840 ($3,400 from registrations for the meeting and $440 for the trip to Fair Oaks). Expenses for the WERA group totaled $3,989.48, for a net loss of $149.48. After posting 2011 and 2012 meeting expenses, the actual WERA balance was $8,750.68. The 2013 meetings in Las Vegas had 24 paid attendees, for net revenue of $5,750 after credit card fees. Expenses totaled $6199.32. Leaving a balance after the 2013 meetings of $8,301.36. Receipt of one net registration fee of $237.50 for the 2014 meetings brings the total to the current cash balance reported above. Projections and Recommendations: There are 29 registrants for this year’s meetings. Four of those are students. Of the remaining, 22 participants took advantage of the early bird registration fee of $250. Three registered after May 1 and paid $300. We will net revenue of $6,120. Expenses for the program are not yet known. If we are to return to Las Vegas in 2015, I propose a venue other than Excalibur, which was difficult to work with last year. Depending on the venue we may be able to eliminate breakfasts and snacks (food courts are close-by to everything) and only have two lunches. Most venues have minimum charges to get facilities. The Excalibur was $2500. Two lunches would exceed this for 25 registrants. The organization will need to discuss the costs of other hotels versus attractiveness of the venues and its impact on registrations. If we return to Las Vegas, I propose that the cost of the program in 2015 be held at $250 for registrations received prior to May 1 and $300 for registrations received on May 1 or after, with effort to reduce food costs. While the coffers of WERA-72 are not empty, a prudent approach is required in order to continue to be funded appropriately. Submitted by: W. Scott Downey Treasurer WERA-72 WERA-72 Annual Meeting Santa Clara, California June 29-July 1, 2014 Business Meeting Minutes Monday June 30, 2014 Chair Eric Micheels called the meeting to order at 4:38 pm. Secretary Marshall Frasier is taking the minutes. Motion by Phil Kenkel, seconded by Lia Nogueira to approve the agenda for the meeting. Approved unanimously. Minutes from the 2013 meeting were reviewed. Minutes for 2013 were amended to reflect that the “location selection committee” in New Business item b.ii reflect that the Executive Committee was to serve in this capacity rather than this being a separate committee. Motion by Phil Kenkel, seconded by Scott Downey to approved the amended minutes. Motion passed unanimously. Treasurer’s Report Scott Downey summarized the treasurer’s report: • Current cash balance of $8,538.86 (inclusive of all registration revenue for 2014 meeting but expenses are yet to be determined and paid). • As agreed last year, registration fee for this year was set at $250 for those registering by May 1 and $300 for those registering later. Twenty three (23) of twenty five (25) fee-paying registrants took advantage of the early bird rate. General agreement of the group to employ the same registration structure for next year. • Last year it was agreed that participating students would have a reduced registration fee, to be determined by the Executive Committee. This year’s registration fee was fully waived for all student participants presenting papers. This year four students took advantage of the fee waiver. General agreement of the group that we should continue waiving registration fees for student presenters. Aaron Johnson moved to approve the treasurer’s report, Brent Ross seconded the motion. Motion passed and the treasurer’s report was accepted as submitted. Old Business Eric Micheels lead a short discussion of the past year’s successful efforts to renew the WERA-72 project. General appreciation expressed by those present to the Executive Committee for their efforts in developing the documentation necessary for the renewal of the project. Eric Micheels noted that most participants had not yet formally committed to the new project and encouraged formal sign-up of participants at their earliest convenience. Eric Micheels posed a general question of how we might improve impact of the WERA-72 group, particularly with respect to communications and outreach activities. Discussion ensued identifying the need for a functional and current WERA-72 web site to serve as an accessible repository for business of WERA-72 including participant lists with email contact, agendas, minutes, and visual aid support files (e.g. PowerPoint) for presentations made at the meetings. Forrest Stegelin moved, Ruby Ward seconded, that the Executive team identify an appropriate web site to serve this function in the coming year. Motion passed unanimously. New Business • Phil Kenkel nominated Aaron Johnson to serve as secretary in the coming year. Nominations were closed and Aaron Johnson was declared secretary-elect by acclimation. • Selection of Location and Date for Future Meetings o Discussion on alternatives for 2015 meetings quickly converged on returning to Las Vegas due to travel convenience. General sentiment was that we should explore venues other than the Excalibur, however. The date of the meeting should again be coordinated to not conflict with the IFAMA annual meeting. Moved by James Sterns, seconded by Forrest Stegelin to meet in Las Vegas with the dates and location to be determined by the Executive Committee. Motion passed unanimously. o Meeting location for 2016. Moved by Aaron Johnson, seconded by Forrest Stegelin to explore opportunities to hold the 2016 annual meeting in the Denver/Fort Collins area. Marshall Frasier offered to identify a suite of potential tours and/or speakers in the area in advance of the 2015 meeting so that final determination could be made at that time. Motion passed unanimously. Aaron Johnson made a motion to adjourn the meeting, Marshall Frasier seconded the motion. Chair Eric Micheels adjourned the meeting at 5:15 pm.

2009 - 2013 Accomplishments provided in Annual Reports 2013-2014 Accomplishments (Organized by Institution) Cal Poly – San Luis Obispo Publications Higgins, L.M., M. McGarry Wolf, and M. Wolf. (2014). “Disruption in the Wine Market: The Impact of Technology on How Consumers Purchase Wine.” Wine Economics and Policy 3: 19-27. Schroeter, C. and L.M. Higgins. (2014). “Food Marketing Information Literacy: Pedagogical Approaches and Student Success.” Journal of Food Distribution Research. Proceedings Issue. 45 (1). Presentations Higgins, L.M. and C. Schroeter. “Determining the “Ripple Effect” in Team Work on Individual Information Literacy.” Selected paper presented at the WERA-72 Meeting. Santa Clara, CA. June 2014. X. Cai, M. Wolf, and L.M. Higgins. “Millennials Leaning In: Can the Careers of Females in Agribusiness Benefit from Social Collaboration?” Selected paper presented at the WERA-72 Meeting. Santa Clara, CA. June 2014. Higgins, L.M.. “Economic Stochastic Simulation Model for Small to Medium Sized Wineries.” Selected paper presented at the American Association of Economists annual meeting. Walla Walla, WA. June 2014. Higgins, L.M. and E. Llanos. “A Healthy, but Confusing, Indulgence? Wine Consumers and the Health Benefits of Wine.” Selected paper presented at the American Association of Economists annual meeting. Walla Walla, WA. June 2014. Higgins, L.M. and C. Schroeter. “GPS-Guided vs. Self-Directed Search: On the Quest for Information Literacy.” Selected presentation at the Western Agricultural Economics Association annual meeting. Colorado Springs, CO. June 2014. Higgins, L.M., C. McIntosh, and E. Belasco. “Developing Great Teaching.” Invited symposium at the Western Agricultural Economics Association annual meeting in Colorado Springs, CO. June 2014. Higgins, L.M., M. Wolf, R. Bitter, and W. Amspacher. “Click, Ship, Sip: Who is the Online Wine Buyer.” Selected presentation at the Academy of Wine Business Research. Geisenheim, Germany. June 2014. Higgins, L.M. “Gender Differences in Wine Purchasing.” Invited speaker at the American Association of University Women. February 2014. Schroeter, C. and L.M. Higgins. “Food Marketing Information Literacy: Pedagogical Approaches that Lead to Student Success.” Selected poster presented at the Food Distribution Research Society annual meeting. Chicago, IL. October 2013. Grants K. Schwab, S. Mackenzie, M. Goldenberg, L.M. Higgins, B. Greenwood, J. Greenwood, and B. Hendricks, “Awakening and Strengthening the Connection of Urban Youth to the Land.” California State University Agricultural Research Initiative. Submitted February 2014 requesting $133,000, funding of $132,358 awarded May 2014. Mackenzie, S., K. Schwab, M. Goldenberg, L.M. Higgins, B. Greenwood, J. Greenwood, and B. Hendricks, “Awakening and Strengthening the Connection of Urban Youth to the Land.” United States Forestry Services. Funding of $189,543 awarded August 2013. North Dakota State University Publications Timothy Richards and William Nganje. “Welfare Effects of Food Recall.” Canadian Journal of Agricultural Economics, Vol. 62, Issue 1, p. 107-124, 2014. William Nganje, Renée Shaw Hughner, and Paul M. Patterson. “Perception of Risks and Preferences for Locally Grown Produce: A Marketing System Approach,” Journal of Food Product Marketing, Vol. 20, Issue 2, p. 196-214, 2014. Jesus Bravo, Ignacio Molina and William Nganje. “Understanding intentional food contamination attitudes: applying Ajzen’s Theory of Planned Behavior to a sample of fruit and vegetable industry workers.” International Journal of Agricultural Management, Volume 3 Issue 1, p.43-52, 2013. Claudia Dumitrescu, William Nganje, and Clifford Schultz II. “Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region.” British Food Journal, Vol. 156, No. 10, p. 1518-1536, 2013. Santa Clara University Publications Lakner, Zoltan, and Gregory A. Baker. “Struggling with Uncertainty: The State of Global Agri-food Sector in 2030.” International Food and Agribusiness Management Review. Forthcoming. Presentations Baker, Gregory A. and Christopher Bacon. “Mapping Hunger Vulnerability and Food Assistance: An Application of a Geographical Information System (GIS).” 2014 Annual Meeting of the International Food and Agribusiness Management Association. Cape Town South Africa, June 16-19, 2014. Avants, Brian, Gregory A. Baker, William Sundstrom and Shelby McIntyre. “Bearers of Bad News: The Effects of Alternative Nutritional Labeling Schemes on Consumer Health Perceptions.” 2014 Annual Meeting of the International Food and Agribusiness Management Association. Cape Town South Africa, June 16-19, 2014. Vicki Hill and Gregory A. Baker. “Best Breads Looks to Improve Profitability.” 2014 Annual Meeting of the International Food and Agribusiness Management Association. Cape Town South Africa, June 16-19, 2014. Baker, Gregory A. and Christopher Bacon. “Mapping Hunger Vulnerability and Food Assistance Provision: An Application of a Geographical Information System (GIS).” WERA-72 Annual Meeting.Santa Clara, California, June 30-July1, 2-14. University of Kentucky Publications Woods, Timothy A., “Innovation in Agri-Food Clusters: Theory and Case Studies: Book Review”, American Journal of Agricultural Economics, doi: 10.1093/ajae/aat082, 2014. Woods, Timothy, Margarita Velandia, Rodney Holcomb, Rebecca Dinning, and Eric Bendfeldt, “ Local Food Systems Markets and Supply Chains”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/local-food-systems-markets-and-supply-chains Palma, Marco A., Kim Morgan, Tim Woods, and Sean McCoy, “Response of Land Grant Universities to the Increase in Consumer Demand for Local Foods in the South”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/response-of-land-grant-universities-to-the-increase-in-consumer-demand-for-local-foods-in-the-south Woods, Timothy, Lia Noguiera, and Shang-Ho Yang, “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States”, International Food and Agribusiness Management Review 16(4):181-204, 2013. Thilmany, Dawn, David Conner, Kynda Curtis, Kathleen Liang, Kranti Mulik, Jeffrey O’Hara, Martha Sullins, and Tim Woods, “Researching Market and Supply Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages”, Journal of Agriculture, Food Systems, and Community Development, 3(4):131-137, http://dx.doi.org/10.5304/jafscd.2013.034.018, 2013. Lamie, David, Matt Ernst, Tim Woods, Gary Bullen, and Blake Lanford, “Choosing Wholesale Markets for Local Food Products”, peer reviewed eXtension eCoP Community Local Regional Food Systems paper, http://www.extension.org/pages/71021/choosing-wholesale-markets-for-local-food-products#.U6mZQfldWSo, June 26, 2014. Woods, Tim, “Horticulture”, in The Kentucky Agricultural Outlook for 2014, ed. W. Snell, K. Heidemann, and S. Isaacs, AEC Extension Publication AEC-2013-21, December 2013. Woods, Tim, Miranda Hileman and Bruce (Shang-Ho) Yang,” Impact of the Farms to Food Banks Produce Sourcing Project”, AEC Extension Publication AEC-2013-04, March, 2013. Presentations Deng, Xueting, and Timothy Woods, “What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014. Yang, Shang-Ho and Timothy Woods, “Farm Market Patron Responses to Food Sampling – Does it Really Make a Difference?”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014. Deng, Xueting, and Timothy Woods, “Do Consumers Choose “Local” When It Comes to Wine Trial and Winery Visits? A Consumer Decision Choice Analysis” Selected paper presented at the Kentucky Economics Association annual meeting, Frankfort, KY, October, 2013. Woods, Timothy A. and Matt Ernst, “Emerging Marketing and Business Strategies”, USDA Ag Marketing Service Research Symposium on Local Food Marketing Systems, Washington DC, August 2013. Woods, Timothy A., “On-Line Direct Marketing Curriculum”, Symposium on Social Media and the Impacts on Local Food Systems Marketing presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Meas, Thong, Hu, Wuyang, Marvin Batte, Timothy A. Woods, and Stanley C. Ernst, “Local is the New Organic: Do Consumers Agree?”, selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. http://purl.umn.edu/151265 Noguiera, Lia, Timothy Woods and Shang-Ho Yang, “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States”, selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Woods, Timothy and Shang-Ho Yang, “Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/143079 Woods, Timothy and Shang-Ho Yang, “Farm Market Patron Behavioral Response to Sampling”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/146711 Vassalos, Michael, Carl Dillon, Jack Schieffer, Wuyang Hu and Timothy Woods, “Fresh Vegetable Growers’ Risk Perception, Risk Preference and Choice of Marketing Contracts: A Choice Experiment”, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/142506 Woods, Timothy and Bruce Yang, “Picking up Pawpaws – An Evaluation of Consumer Willingness to Sample Unusual Regional Products”, presented paper for Food Distribution Research Society, San Juan , Puerto Rico, October, 2012, also in meeting proceedings for the Journal of Food Distribution Research published March 2013. University of Missouri Publications Chaddad, F.R. (2014). “BrasilAgro: Organizational Architecture for a High Performance Farming Corporation,” American Journal of Agricultural Economics, 96(2): 578-588. Miranda, B.V. and Chaddad, F.R. (2014). “Explaining Organizational Diversity in Emerging Industries: The Role of Capabilities,” Journal on Chain and Network Science, forthcoming. Sun, L., Gómez, M.I., Chaddad, F.R. and Ross, R.B. (2014). “Distribution Channel Choices of Wineries in Emerging Cool Climate Regions,” Agricultural and Resource Economics Review, 43(1): 87-103. Vinholis, M.M.B., Souza Filho, H.M., Carre, M.J. and Chaddad, F.R. (2014). “Transaction Attributes and Adoption of Hybrid Governance in the Brazilian Cattle Market,” Journal on Chain and Network Science, forthcoming. Yang, S. and Chaddad, F.R. (2014). “The Relationship between Performance and Governance in Agricultural Cooperatives: A Structural Equation Modeling Approach,” International Journal of Co-operative Management, 7(1): 43-57. Chaddad, F.R. and Iliopoulos, C. (2013). “Control Rights, Governance and the Costs of Ownership in Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 3-22. Chaddad, F.R. and Mondelli, M.P. (2013). “Sources of Firm Performance Differences in the U.S. Food Economy,” Journal of Agricultural Economics, 64(2): 382-404. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2013). “The Determinants of Ownership Structure: Evidence from Brazilian Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 62-79. Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2013). “Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms,” Brazilian Administration Review, 10(1): 1-17. Senesi, S., Palau, H., Chaddad, F.R. and Daziano, M. (2013). “The Evolution of Farming Networks in a Fragile Institutional Environment: The Case of Argentina,” Journal on Chain and Network Science, 13(1), 71-82, 2013. Presentations Miranda, B.V. and Chaddad, F.R. “Explaining Organizational Diversity in Emerging Industries: The Role of Capabilities,” Paper presented at the 11th Wageningen International Conference on Chain and Network Management (WICaNeM 2014), June 4-6, 2014, Isle of Capri, Italy. Grants 1. Rural Entrepreneurship in the Wine Industry: Identifying Success Factors Among Small and Medium Sized Wineries in Emerging Cool Climate Regions Role and contribution: Program Director. Total funding: $498,463. Support for summer salary of PD and two Co-PIs and 3 half-time GRAs for the duration of the project. Dates: 09/01/2011 – 08/31/2015. Funding agency: USDA National Institute of Food and Agriculture (NIFA), Agriculture and Food Research Initiative (AFRI); Program: Agricultural Prosperity for Small and Medium-sized Farms. Co-PIs: R. Brent Ross (Michigan State University) and Miguel Gómez (Cornell University). 2. Collective Entrepreneurship for Small and Medium-Sized Farms Role and contribution: Co-PI Total funding: $499,890 Dates: 09/01/2014 – 08/31/2018. Funding agency: USDA National Institute of Food and Agriculture (NIFA), Agriculture and Food Research Initiative (AFRI), Program: Agricultural Prosperity for Small and Medium-sized Farms. Project Director: R. Brent Ross (Michigan State University). Co-PIs: Randall Westgren (Agricultural and Applied Economics, MU). University of Nebraska Publications Woods, Tim, Lia Nogueira and Shang-Ho Yang. 2013. “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States.” International Food and Agribusiness Management Review 16(4):181-205. Presentations: “Local Wine Expenditure Determinants in the Northern Appalachian States.” Western Extension and Research Activities Committee on Agribusiness Annual Meeting, July 2014. “Technical Barriers to Trade: Effect on Revenue and Surplus.” Western Agricultural Economics Association Annual Meeting, June 2014. University of Saskatchewan Publications Micheels, E.T. and H.R. Gow, Forthcoming. The Effect of Market Orientation on Organizational Learning, Innovativeness, and Performance in Primary Agriculture. Canadian Journal of Agricultural Economics. Micheels, E.T, 2014. Experience and Learning in Beef Production: Results from a Cluster Analysis. International Journal of Agricultural Management. 3(3): 154-163. Micheels, E.T. and H.R. Gow, 2013. Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture. International Journal of Agricultural Management 3 (1): 21-29. Presentations Micheels, E.T., 2013. Experience, Learning, and Innovativeness in Beef Production: Results From a Cluster Analysis. Selected Paper presented at the 18th International Farm Management Association Congress, Warsaw, Poland, July 2013. Micheels, E.T., 2013. The Effect of Absorptive Capacity and Social Capital on the Adoption of Agricultural Innovations. Canadian Agricultural Economics Society Organized Symposia, Washington, DC Backman, G. and Micheels, E.T. 2014. Where Do We Go From Here: Marketing Choices of Canadian Wheat Producers in a Newly Opened Market. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Micheels, E.T. and Boecker, A. 2014. Competitive Strategies Among Direct Marketers in the Ontario Agri-Food Sector. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Pina-Romero, E. and Micheels, E.T. 2014. The Discovery and Exploitation of Opportunities in the Dairy Industry. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Boecker, A. and Micheels, E.T. 2014. Is There a Weakest Link? An Application of the Innovation Value Chain Concept to Ontario Farm Businesses. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Cape Town, South Africa. Micheels, E.T., Sawka, A., and Gray, R. 2014. Sustainable Competitive Advantages in the Canadian Lentil Industry: A Case Study. Selected Paper presented at the WERA-72 Annual Meeting, Santa Clara, California, USA. Grants E.T. Micheels, Examining the Resources and Capabilities for Profiting from Technological Innovation in Production Agriculture Systems. AFBI Scholars Program, September 1, 2014 – June 30, 2016, $56,000.

2009-2013 Publications reported in Annual reports 2013-2014 Publications (Organized by Institution) Cal Poly – San Luis Obispo Publications Higgins, L.M., M. McGarry Wolf, and M. Wolf. (2014). “Disruption in the Wine Market: The Impact of Technology on How Consumers Purchase Wine.” Wine Economics and Policy 3: 19-27. Schroeter, C. and L.M. Higgins. (2014). “Food Marketing Information Literacy: Pedagogical Approaches and Student Success.” Journal of Food Distribution Research. Proceedings Issue. 45 (1). North Dakota State University Publications Timothy Richards and William Nganje. “Welfare Effects of Food Recall.” Canadian Journal of Agricultural Economics, Vol. 62, Issue 1, p. 107-124, 2014. William Nganje, Renée Shaw Hughner, and Paul M. Patterson. “Perception of Risks and Preferences for Locally Grown Produce: A Marketing System Approach,” Journal of Food Product Marketing, Vol. 20, Issue 2, p. 196-214, 2014. Jesus Bravo, Ignacio Molina and William Nganje. “Understanding intentional food contamination attitudes: applying Ajzen’s Theory of Planned Behavior to a sample of fruit and vegetable industry workers.” International Journal of Agricultural Management, Volume 3 Issue 1, p.43-52, 2013. Claudia Dumitrescu, William Nganje, and Clifford Schultz II. “Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region.” British Food Journal, Vol. 156, No. 10, p. 1518-1536, 2013. Santa Clara University Publications Lakner, Zoltan, and Gregory A. Baker. “Struggling with Uncertainty: The State of Global Agri-food Sector in 2030.” International Food and Agribusiness Management Review. Forthcoming. University of Kentucky Publications Woods, Timothy A., “Innovation in Agri-Food Clusters: Theory and Case Studies: Book Review”, American Journal of Agricultural Economics, doi: 10.1093/ajae/aat082, 2014. Woods, Timothy, Margarita Velandia, Rodney Holcomb, Rebecca Dinning, and Eric Bendfeldt, “ Local Food Systems Markets and Supply Chains”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/local-food-systems-markets-and-supply-chains Palma, Marco A., Kim Morgan, Tim Woods, and Sean McCoy, “Response of Land Grant Universities to the Increase in Consumer Demand for Local Foods in the South”, Choices, 28(4), 2013, available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/response-of-land-grant-universities-to-the-increase-in-consumer-demand-for-local-foods-in-the-south Woods, Timothy, Lia Noguiera, and Shang-Ho Yang, “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States”, International Food and Agribusiness Management Review 16(4):181-204, 2013. Thilmany, Dawn, David Conner, Kynda Curtis, Kathleen Liang, Kranti Mulik, Jeffrey O’Hara, Martha Sullins, and Tim Woods, “Researching Market and Supply Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages”, Journal of Agriculture, Food Systems, and Community Development, 3(4):131-137, http://dx.doi.org/10.5304/jafscd.2013.034.018, 2013. Lamie, David, Matt Ernst, Tim Woods, Gary Bullen, and Blake Lanford, “Choosing Wholesale Markets for Local Food Products”, peer reviewed eXtension eCoP Community Local Regional Food Systems paper, http://www.extension.org/pages/71021/choosing-wholesale-markets-for-local-food-products#.U6mZQfldWSo, June 26, 2014. Woods, Tim, “Horticulture”, in The Kentucky Agricultural Outlook for 2014, ed. W. Snell, K. Heidemann, and S. Isaacs, AEC Extension Publication AEC-2013-21, December 2013. Woods, Tim, Miranda Hileman and Bruce (Shang-Ho) Yang,” Impact of the Farms to Food Banks Produce Sourcing Project”, AEC Extension Publication AEC-2013-04, March, 2013. University of Missouri Publications Chaddad, F.R. (2014). “BrasilAgro: Organizational Architecture for a High Performance Farming Corporation,” American Journal of Agricultural Economics, 96(2): 578-588. Miranda, B.V. and Chaddad, F.R. (2014). “Explaining Organizational Diversity in Emerging Industries: The Role of Capabilities,” Journal on Chain and Network Science, forthcoming. Sun, L., Gómez, M.I., Chaddad, F.R. and Ross, R.B. (2014). “Distribution Channel Choices of Wineries in Emerging Cool Climate Regions,” Agricultural and Resource Economics Review, 43(1): 87-103. Vinholis, M.M.B., Souza Filho, H.M., Carre, M.J. and Chaddad, F.R. (2014). “Transaction Attributes and Adoption of Hybrid Governance in the Brazilian Cattle Market,” Journal on Chain and Network Science, forthcoming. Yang, S. and Chaddad, F.R. (2014). “The Relationship between Performance and Governance in Agricultural Cooperatives: A Structural Equation Modeling Approach,” International Journal of Co-operative Management, 7(1): 43-57. Chaddad, F.R. and Iliopoulos, C. (2013). “Control Rights, Governance and the Costs of Ownership in Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 3-22. Chaddad, F.R. and Mondelli, M.P. (2013). “Sources of Firm Performance Differences in the U.S. Food Economy,” Journal of Agricultural Economics, 64(2): 382-404. Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2013). “The Determinants of Ownership Structure: Evidence from Brazilian Agricultural Cooperatives,” Agribusiness: An International Journal, 29(1): 62-79. Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2013). “Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms,” Brazilian Administration Review, 10(1): 1-17. Senesi, S., Palau, H., Chaddad, F.R. and Daziano, M. (2013). “The Evolution of Farming Networks in a Fragile Institutional Environment: The Case of Argentina,” Journal on Chain and Network Science, 13(1), 71-82, 2013. University of Nebraska Publications Woods, Tim, Lia Nogueira and Shang-Ho Yang. 2013. “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States.” International Food and Agribusiness Management Review 16(4):181-205. Presentations: “Local Wine Expenditure Determinants in the Northern Appalachian States.” Western Extension and Research Activities Committee on Agribusiness Annual Meeting, July 2014. “Technical Barriers to Trade: Effect on Revenue and Surplus.” Western Agricultural Economics Association Annual Meeting, June 2014. University of Saskatchewan Publications Micheels, E.T. and H.R. Gow, Forthcoming. The Effect of Market Orientation on Organizational Learning, Innovativeness, and Performance in Primary Agriculture. Canadian Journal of Agricultural Economics. Micheels, E.T, 2014. Experience and Learning in Beef Production: Results from a Cluster Analysis. International Journal of Agricultural Management. 3(3): 154-163. Micheels, E.T. and H.R. Gow, 2013. Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture. International Journal of Agricultural Management 3 (1): 21-29.