Brief Summary of Minutes of Annual Meeting

Kynda Curtis called the meeting to order at 9:05 a.m. Kyndas term as Chair will end November 2013, and Kathy Kelley (kathykelley@psu.edu) will be the new Chair. Group members who would like to be the Chair-Elect should email Kynda at Kynda.curtis@usu.edu. Kynda will also send out a call for nominations. As has been discussed during previous meetings, it is important that our group continues to collaborate (special issues, research proposals, etc.). To help facilitate such efforts, a number of opportunities exist that should be of interest to the group. Please look through the list, below, and email Kathy (kathykelley@psu.edu) indicating your interest and if you are willing to lead one of these efforts. Upcoming Joint Opportunities AAEAs 2014 annual meeting will take place in Minneapolis. AAEA FAMPS track session (calls issued)  Brad Rickard the FAMPS chair  Dawn has volunteered to head up a track session proposal, anyone else want to assist or lead? Please email Dawn (thilmany@lamar.colostate.edu) with very specific abstract of papers you might want to present and she will look for a theme for the session. AAEA AEM track session (calls issued)  Brent Ross is the AEM chair  Anyone want lead a track proposal? WERA-72 joint session in Santa Clara (calls typically issued in Nov.)  Kynda Curtis has volunteered to head up an S1050 session at this meeting, anyone else want to assist or lead? Need 5-6 papers and presenters. JFDR special issue (invitation already extended from Jennifer Dennis, Editor)  Tim Woods has volunteered to head up a special issue relating to the S1050 objective 3. Anyone else want to assist or lead an effort on another objective? Next years FDRS meeting in SLC - Our group should consider sponsoring a session. Sponsorship involves finding a topic and speakers, and then moderating the session and S1050 will be mentioned on the program. FDRSs 2015 annual meeting will take place in Philadelphia in 2015. Perhaps some activity/effort could be done with the National Grocers Association. The group continued last years discussion pertaining to identifying new members. Suggestions, from this year and last years list, include: o Alabama (Deacue Fields) o Arkansas o Arizona State (Tim Richards) o Illinois (Brenna Ellison) o Maine (Mario Teisl) o Michigan o Mississippi o Missouri (Joe Parcell) o Texas A&M (Marco Palma) o Beth Burhan o Kathryn Boys o Karina Gallardo o Kim Morgan Current members with additional suggestions should contact/invite the potential member and then email Kynda and Kathy so that a record of invitations/contacts can be maintained. Kynda mentioned that as outgoing Chair she would make an effort to contact potential members to increase the groups size and representation. Reporting: Only about a third to a half of the states send in a report about their S1050 activities. Please copy and paste your annual CRIS report into a word document and send it to Kathy Kelley at kathykelley@psu.edu by November 20th. Kynda will send out the 2013 report to everyone so that they have an idea of what to include. If there are several folks from one state reporting, please coordinate and send in one report for your state. When you send your report to Kathy, please suggest at least one person who could be a potential member.

State reports: Dave Lamie (Clemson University): i. He is still involved in Market Maker and mentioned that a new approach/ownership model will be introduced during the Market Maker meeting held on the last day of the Food Distribution Research Society meeting. ii. He mentioned a Community Development Society Conference that will be held in Dubuque, Iowa. It has been suggested that the city was slated as being a rust belt town but they certain processes and strategies have been prevented this. One of the tracks during the conference will focus on Community Food Systems. Contact Dave if you would be interested in presenting a paper. iii. The state is still involved in the Market Ready program and has tailored the program to their states needs. iv. South Carolina Food Policy Council. This conference will focus on food deserts. The keynote speaker will be Jeff Brown who owns five or so grocery stores located in neighborhoods in Philadelphia. This venture was made possible through public/private partnerships. The FDRS meeting will likely be in Philadelphia in a couple of years, so perhaps Jeff could be invited to speak to the group. v. A new entity: American Origin Products Foundation, and a related research organization, focuses on identifying products that originated in the U.S. (e.g. Vidalia onions). In regards to the research organization, there may be opportunity for the academic community for funding. James Sterns (Oregon State University): i. Recently transitioned from the University of Florida to the Oregon State University. ii. The University of Florida has posted a position that will have a teaching and extension split. The person hired will oversee Floridas Market Maker activities. iii. Last spring, he worked on an effort designed to understand how local foods are marketed through retail outlets like Walmart and Sysco. A case study resulted from this effort based on an undergraduates experience with having conversations with Walmart about the potential to source produce from local farmers. The research was published and presented at meetings. iv. Cathy Durham, who is the official OSU representative, received funding for sensory testing (Cathy is located in Portland at the Product Innovation Center). v. Agricultural & Applied Economics Association (AAEA) is looking for ideas for speakers and track sessions for the 2014 meeting in Minneapolis. Tim Woods (University of Kentucky): i. Still involved in Market Maker and oversees the Market Ready program that focuses on helping producers identify and sell to retailers and restaurants. Fifteen states are involved in the program. ii. He also has implemented a Market Ready program for wineries, which was first developed last year. Ohio Dept. of Agriculture has asked him to add a section of the program specifically for their wineries, which will include distribution system challenges. iii. He is continuing to conduct his regional wine marketing survey and involves consumers from five states including Kentucky, Ohio, and Pennsylvania. iv. Tim is interested in collecting case studies, from around the country, that describe activities of innovative CSAs so that he can describe the evolution mode of these successful ventures. For example, there is a coalition of 35 to 40 CSAs working together to sell to the Pittsburgh market. v. Farm market infrastructure project. This project focuses on economic impact and small community markets, including: what has been the impact of the physical structures, impacts of vendors, patrons, etc. vi. He has received funding from the Federal State Marketing Improvement Program (FSMIP) to conduct blueberry product sensory evaluation with school kids as part of a farm to school effort. vii. There is a Center for Crop Diversification, a virtual center, which is a source for finding data as well as educational and interactive podcasts, webinars, and similar. viii. A paper summarizing an effort to identify priorities for land grant universities who wish to support the local food movement is available on the Southern Risk Management Education Center. Roger Hinson (Louisiana State University) i. He has transitioned from research to teaching. ii. He has continued to create production budgets for vegetable crops and work with Market Maker. iii. Louisiana is interested in Market Ready and they have sent personnel to Kentucky for training. iv. Roger is retiring in January. Congratulations and best wishes to Roger and his family. John Westra might be a potential participant as he works with Market Maker. Alvin Huang (University of Hawaii) i. Last year Alvin was going to retire, but changed his mind as he received $100,000 in federal funds to research pertaining to local vegetable crops, including the apple banana. He is seeking people interested in going to Honolulu to work on some economic analysis. ii. In regards to local crops in Hawaii, producers are removing regular banana trees and replacing them with apple banana plants. iii. Taro growers can harvest either the leaves or the corm, as both have economic value, but by harvesting one the other is sacrificed. Dawn Thilmany (Colorado State University) i. She is continuing to work with datasets collected on apples and tomatoes. It is a national survey and Marco Costinagra is also working on this effort, but focusing on the wine industry, and additional work has been done pertaining to the organic dairy industry. ii. Wine impact study update: Tourism has doubled in Colorado since 2005 and there has been a boom in micro-craft industry. Production constraint will probably be the limiting growth factor as opposed to marketing constraints. The craft distillery industry in Colorado is also becoming important and is growing even faster than micro-craft industry. iii. She is on the Market Maker team. This tool has been used well and is one way to connect farms to school and to food banks. iv. Dawns extension counterpart has developed a website: Colorado Farm to Market. Stakeholders in the state that are involved in direct marketing they can find a list of regulations and codes. The website is: COfarmtomarket.com. v. Supply chain management, farmers market price reporting. USDA AMS has asked Dawn to put together a national task force to develop best practices for economic impact assessments. This could be a potential topic for one of next years, or the year after, FDRS session. Contact Dawn if you are interested in learning more. Dawn will not be picking the team but she will be able to make recommendations. vi. Dawn will be the panel manager for the Small Business Innovation Research Program. If you want to be on Dawns panel please contact her to indicate your interest. vii. There is a new initiative to understand new entrepreneurial models, for example small businesses using crowdsourcing to generate funds. If you have case studies that are on the frontier of entrepreneurship please let Dawn know. Brad Rickard (Cornell University) i. He is involved in a SCRI project looking at linking innovation and policy and new technology pertaining to how apples are stored and marketed. ii. He is also involved in research investigating economic feasibility of cherry production in high tunnels in New York state. Researchers from Michigan are also involved. iii. Patented fruit varieties. Three states that are pursuing patented apples: Washington, Minnesota, and NY. Each state has a different approach to releasing new varieties, but which is the most advantageous? Cornell just released their first two patented apple varieties. iv. Follow-up project with Karina Gallardo from Washington State University. She also is interested in the S1050 group. v. Labor policy reform. Brad will be giving a research update on this during one of the FDRS sessions. vi. Potential track session for FAMPS in 2014: Agricultural Markets and Policy. vii. FSMIP wine marketing research study with Kathy Kelley and Ramu Govindasamy viii. Regulations of wine sold in different states and how it impacts choices, fatalities, and similar. ix. GIs transfer across the ocean with Jill McCluskey at Washington State University. Ramu Govindasamy (Rutgers University) i. A grant ended in August that looked at agritourism in DE, PA, and NJ. A student completed her Masters research on data pertaining to the direct marketing aspect. ii. SCRI  ethnic greens and herbs. This project will end in August 2014. A one-day workshop is being planned, with Kathy Kelley, to bring stakeholders to one location as a way to disseminate research information. Ethnic groups targeted: Asian Indian, Chinese, Mexicans, and Puerto Ricans. Stakeholders were surveyed as well. Fact sheets are being developed on individual crops and contain production budgets. iii. He is involved in a basil disease project and is calculating the cost of controlling the pest. iv. He has a grant supporting research in Zambia where he is working with small farmers producing horticulture crop for consumer markets. He surveyed 1,000 farmers and asked about crops grown, technology used, irrigation, and has collected many different kinds of data points. Production and postharvest handling are other project components. Kathy Kelley (Penn State) i. Conducting wine marketing research and has submitted papers for publication. A FSMIP proposal that involves Jeff Hyde, Brad Rickard, and Ramu Govindasamy, and a researcher from New York University was funded. The focus is to learn what promotional materials/strategies appeal to consumers in the mid-Atlantic. ii. Continuing research on consumer demand for high tunnel berries and value-added products. iii. Involved in a multi-state team (Pennsylvania, Delaware, and Iowa) looking at farm to school issues. iv. Received state block grant funding to investigate consumer demand for peaches. Jennifer Dennis (Purdue University) i. There will be a Horticulture Department Head search. If you know of any potential candidates please email Jennifer. ii. She has been working quite a bit with ornamentals and eye tracking in conjunction with another regional project. iii. She is also working on projects pertaining to farm to school and looking at what has been done pertaining to economic impact. She will be looking at behavioral measures. iv. National Ag. Statistics Survey Advisory Board representing specialty crops. If you have comments, concerns, and know of groups that would like to be represented please email her. v. Joined the Board of FDRS and is the editor. She would be interested in learning about the groups interest in a themed issue. There may be a transition from a single editor to a main editor and two assistant editors. vi. Finished coordinating international symposium for ISHS and editor for Acta Horticulture proceeding issue. vii. She is a Deans Fellow for distance learning. If you have distance-learning examples or instances that you would be interested in sharing please email Jennifer. Stan Ernst (Ohio State) i. New grant with University of Houston and Stake n Shake looking at food safety in restaurants and at grocers. Stan will be looking at some studies in regards to consumer expectations to food safety at restaurants and grocery stores. ii. This winter he will be conducting a national survey looking at specialty product message drivers and consumer understanding of different labels. iii. His current appointment will run another year or year and a half. Kynda Curtis (Utah State University) i. She is working on assessing the benefits of CSA program participation, in terms of impact on consumer nutrition, attitudes, and food preparation habits. ii. She is working with Dawn on beginner farmer/rancher BFW program, which offers courses on business and market planning across the west. iii. New Urban Farming annual conference initiated in Salt Lake City last year. Very large demand and greatly expanding local foods movement in SL. iv. She submitted an AFRI proposal on Agritourism development with the Navajo nation with partners from Arizona and New Mexico. v. A small farms working group was started at Utah State University with 35 faculty members participating. vi. She is developing fruit and vegetable budgets.

The main purpose of most of the teams projects are to explore the market dynamics of the produce sector, but more and more, there is interest in focusing on the role of certification programs and the rising interest in locally grown produce, and how that interacts with the viability of small and mid-size farms. still, many members have maintained their work with commercial scale, large growers, packers, shippers and retailers who represent the majority of fresh produce sales. The pieces of the project all come together to bring focus to the current state of production, profitability, and market conduct within fresh produce. Direct marketing and agritourism are also interesting topics that interface with other USDA priorities, and provide an interesting research agenda given the call for more information on customer base, spending behavior, and other related characteristics so that the farmers can better target specific population segments to increase profits. Outreach/Industry Presentations: Curtis, K. Utah Building Farmers Program. - Eight-week beginning courses held in Lehi, Logan, and Ogden, UT and Las Vegas, NV - One-day beginning farmers/rancher workshop held in Logan (69 participants) - Four-week intermediate course in Kaysville, UT (48 participants) Curtis, K. Utah Farm-Chef Fork Program. Three half-day producer and chef trainings (six total, 78 participants) conducted and six producer-chef mingles held across Utah in 2013 Curtis, K. Farm Products to Food Products Program. Two one-day workshops held in Nevada (Las Vegas and Reno, 25 participants) and two in Utah (45 participants) Curtis, K. Utah shopper willingness to pay for Utahs own packaged food products. Utah Farm Bureau Federation Annual meeting. November 2013. Durham, C. Green labeling for horticultural undergraduate special topics: Organic and Third Party Certifications Practicum. April 19, 2012. Durham, C. Eco-Label certifications and the consumer lecture for horticultural course: Issues in Sustainable Agriculture, February 15, 2012. Gómez, M.I. Case studies on local food supply chains. New York State Council on Food Policy Summer Meeting, Ithaca, July 17, 2013 (estimated size of audience: 20). Gómez, M.I. Selling at the cellar door. Training your Customers: Effective Tasting Room Techniques, Geneva NY, May14, 2013 (estimated size of audience: 25). Gómez, M.I. The U.S. food distribution system: Concepts and evolution. Developing and Eastern Broccoli Industry, Webinar Series, Ithaca NY, May 6, 2013 (estimated size of audience: 40). Gómez, M.I. Why consumers buy fair trade. Specialty Coffee Association of America 2013 - Fair Trade Producer Forum, Boston, April 11, 2013 (estimated size of audience: 150). Gómez, M.I. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Northern Grapes Project Webinar, April 9, 2013 (estimated size of audience: 80). Gómez, M.I. Selling at the cellar door. Training your Customers: Effective Tasting Room Techniques, Martha Clara Vineyards, Long Island NY, March 12, 2013 (estimated size of audience: 50). Gómez, M.I. How to become truly customer focused. United Fresh Produce Executive Development Program, March 11, 2013 (estimated size of audience: 50). Gómez, M. A timeline and strategies for investment in a winery. Michigan Winery Development Conference, February 13, 2013, East Lansing, MI (estimated size of audience: 150). Gómez, M.I. Enhancing food security in the Northeast with local and regional food systems, From Furrows to BoroughsA Taste of New York State in NYC, New York, NY, January 31, 2013 (estimated size of audience: 20). Gómez, M.I., E. Kelley. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Viticulture 2013, Northern Grapes Symposium, February 7, 2013 Rochester, New York (estimated size of audience: 150). Green, S.W. and R.D. Lamie. Regional NxLevel Meeting for SCNBFP. Spartanburg County Extension Office. Spartanburg, SC. 13 Feb 2013. Henry-Osorio, M., McCracken, V.A., and L. Elvakidze. Modeling consumer Bidding Behavior on Food Items: Evidence from a Two-Stage Sequential BDM Field Experiment,  presented at the 6th Annual Conference of the American Association of Wine Economists and Food Economists. June 2013. Princeton, NJ. Isengildina-Massa, O., S. Zapata, C. Carpio, and R.D. Lamie. Does e-commerce help farmers markets? Measuring the impact of MarketMaker. Agricultural and Applied Economics Association and the Canadian Agricultural Economics Society Joint Meetings. Washington, D.C. August 4-6, 2013. Kelley, E. and M.I. Gómez. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Iowa Wine and Grape Growers Association Annual Meeting, Iowa, March 13, 2013 (estimated size of audience: 25). Kelley, K. and S. Cornelisse. Social media boot camp. Two day-long seminsars. Penn Sate Extension. June 18 and 19, 2013. Kelley, K. Winery tasting room layout and design. Penn State Extension, Erie County, PA. June 5, 2013. Kelley, K. Marketing strategies to boost retail sales. Long Island Small Fruit School. Riverhead, NY. March 12, 2013. Kelley, K. Increasing your customers tasting room experience by understanding their attitudes and behaviors. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 21, 2013. Kelley, K. Enhancing your marketing strategies to boost retail berry sales. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 20, 2013. Kelley, K. Marketing strategies for fresh and value-added apple products. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 20, 2013. Kelley, K. and K. Demchak. Strategies to boost retail sales. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. January 31, 2013. Kelley, K. Berry marketing: Results of a consumer survey. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. January 30, 2013. Kelley, K. Mobile usage and payment technology. Penn State Social Media and Mobile Technology for Ag. Businesses Webinar Series. January 24, 2013. Kelley, K. and S. Cornelisse. LinkedIn and Pinterest. Penn State Social Media and Mobile Technology for Ag. Businesses Webinar Series. January 17, 2013. Kelley, K. Who, what, where, when, and how of social media. Penn State Social Media Boot Camp, Adams County Extension Office, PA. December 12, 2012. Kleese, T. (Organized by R.D. Lamie) Regional food systems: A view from the Southeast U.S. Symposium jointly sponsored and organized by the South Carolina New and Beginning Farmer Program, the University of South Carolina Center for Research in Nutrition and Health Disparities, and the Clemson Sustainable Agriculture Program. 701 S. Whaley. Columbia, SC. 8 November 2013. Lamie, R.D. MarketMaker Program Update. SC Association of Farmers Market Managers. Phillips Market Center. Columbia, SC. November 2013. Lamie, R.D. Planning Committee Member and Sponsor. Midlands Area Food Summit. Organized by Midlands Local Food Coalition. 701 S. Whaley. Columbia, SC. 8 November 2013. Lamie, R.D. Growing food & opportunities in SC: Economic & community development through healthy food access. SC Food Policy Council Conference. Phillips Market Center. Columbia, SC. 25 September 2013. Lamie, R.D. and B. Lanford. MarketReady Program - Conway, SC. 30 August 2013 Lamie, R.D. Southeastern U.S. farm incubator training workshop. 15 August 2013. Lamie, R.D. Southeastern U.S. Farm Internship Program Development Workshop. 14 August 2013. Lamie, R.D. Research and Extension needs/priorities for local food systems development in the South  what is the role of the Land Grant University? - Served as South Carolina delegate to meeting in Fayettville, Arkansas. May 22, 2013. Lamie, R.D. Selected to participate in web-dialogue group for Building local government capacity to alleviate food deserts: The role of Extension. AFRI-funded project administered by Ohio State. 13 May 2013. Lamie, R.D. and B. Lanford. SC MarketReady Program - Spartanburg, SC. 22 April 2013. Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Spartanburg, SC. April 22, 2013. Lamie, R.D. and B. Lanford. SC MarketReady Program - Columbia, SC. 17 April 2013. Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Columbia, SC. April 17, 2013. Lamie, R.D. Marketing and other resources for women in agriculture in SC. Presentation to Annie's Project. Hartsville, SC. March 22, 2013. Lamie, R. D. and A. English. Soil health summit. Sandhill REC. In collaboration with USDA-NRCS State Conservationist and staff. 18 March 2013. Lamie, R.D. Sustainability initiatives at Clemson University. Presentation at the Innovation Practices Workshop. Innovation in the Teaching of Sustainable Development in Life Sciences in Europe. EU-ERASMUS Academic Network. Maribor, Slovenia. March 12, 2013. Lamie, R.D. MarketMaker's Potential to Increase Market Exposure in North and South Carolina. Presentation at Minority Landowners Conference. Greensboro, NC. Feb 21, 2013. Lamie, R.D., B. Lanford, and G. Zehnder. The role of local/regional food systems development in Clemson Extension programming. In-Service Training Session at 2013 Clemson Extension Conference. 5 February 2013. Lamie, R. David. Co-organizer; "Local Food System Roundtable", CU Extension Conference. Clemson Madren Conference Center. February 5, 2013. Lamie, R. David. Co-Organizer, CU Extension Conference General Session; "The Role of Extension in Supporting Community Based Food Systems" presented by Dr. Jerry DeWitt. Clemson Madren Conference Center. February 5, 2013. Lamie, R.D. Exploring the potential for SC MarketMaker to support agritourism in South Carolina. SC Agribiz and Farm Expo and National Heritage Corridor Agritourism Summit combined event. Florence Civic Center. January 18, 2013. Lamie, R.D. Business plan fundamentals and strategic thinking for new and beginning farmers workshop. Phillips Market Center. Columbia, SC. Sponsored by Ag South, Arbor One, and SC New and Beginning Farmers Program. Included presentations from Scott Mickey of the SC Farm Management Association and Dr. D. Kohl from AgriVisions, LLC and the Farm Credit University. 14 January 2013. Lamie, R.D., G. Zehnder, and B. Lanford. Clemson Extension Local/Regional Food System Program Planning Workshop. Clemson Outdoor Lab. 18-19 2013. Lamie, R.D., W. Ferreira, D. Hughes, S. Slice (USDA-FSA), T. Brennecke and T. Kemp (AgSouth), R. Pitts (ArborOne), D. Turbeville (USDA-RD) and K. Melton (USDA-NRCS). Feasibility studies and funding sources for new and beginning farmers. Sandhill REC LakeHouse. 23 January 2013. Lamie, R.D., A. Rast, and J. Danzler. Marketing programs and resources for farmers in South Carolina. 11 December 2012. Lamie, R.D., B. Crocker, A. Culler, and Clyde Hoskins. Legal and regulatory issues in South Carolina agriculture. 11 December 2012. Lamie, R.D. Building entrepreneurial, business management, and land stewardship capacity for South Carolina new and beginning farmers. USDA Beginning Farmer and Rancher Development Program PI Conference. Rochester, MN. December 5-6, 2012. Lamie, R.D. Building entrepreneurial, business management, and land stewardship capacity for South Carolina new and beginning farmers. Third Annual USDA Beginning Farmer and Rancher Development Program Program Directors Meeting. Rochester, MN. December 5, 2012 Lamie, R. David. Building Entrepreneurial, Business Management, and Land Stewardship Capacity for South Carolina New and Beginning Farmers. Third Annual USDA Beginning Farmer and Rancher Development Program Program Directors Meeting. Rochester, MN. December 5, 2012 Lamie, R.D. Statewide local food systems and agriculture programs at CIECD, Clemson Research and Education Center Directors Meeting. 3 December 2012. Lamie, R.D. and B. Lanford. nurturing local food systems elements into our spaces and places. Invited presentation at South Carolina Association of Regional Councils Annual Meeting, Placemaking: Leveraging Community Assets in a Competitive Environment. Myrtle Beach, SC. 19 November 2012. Lamie, R.D., S. Green, and T. Cushing. Budgeting, farm financial statements, and income tax planning. Sandhill REC Lakehouse. Columbia, SC. 15 November 2012. Lamie, R.D. Local/regional food system development for the Hilton Head Region of South Carolina. Invited presentation for Experience Green "Why Buy Local" Roundtable. Hilton Head, SC. November 13, 2012. Lamie, R.D. Local/regional food system development for the Beaufort/Bluffton Region of South Carolina. Invited presentation for Experience Green "Why Buy Local" Roundtable. Bluffton Public Library. November 12, 2012. Lamie, R.D. Agricultural marketing. Invited Presentation at USDA Farmer and Landowner Workshop at 150th Anniversary Celebration of Penn Center. Penn Center. St. Helena Island. 9 November 2012. Lamie, R.D. New and beginning farmer panel. Good moves and avoiding serious blunders. Carolina Farm Stewardship Association Conference. Greenville, SC. October 28, 2012. Lamie, R.D. Organizer - National Meeting of the MarketMaker Network. Charleston, SC. 28-29 October 2012. Lamie, R.D. and T. Woods. Market Ready: Helping producers find success in marketing to chefs/restaurants and wholesale/grocery customers. Carolina Farm Stewardship Association Conference. Greenville, SC. 28 October 2012. Lamie, R.D. and T. Woods. MarketReady: Helping producers find success in marketing to chefs/restaurants and wholesale/grocery customers. Invited Presentation at 27th Annual Sustainable Agriculture Conference of Carolina Farm Stewardship Association. Greenville, SC. 27 October 2012. Lamie, R.D. and S. Green - South Carolina New and Beginning Farmer Program Overview, NxLevel Taking Stock of Your Resources, Color Code Introduction, and AgPlan overview. Sandhill REC Lakehouse. Columbia, SC. 2 October 2012. Lamie, R.D. The economics of food in South Carolina. Invited panel presentation with Sonny Dickinson, South Carolina Department of Agriculture and Lisa Turansky, South Carolina Coastal Conservation League. Healthy Food Access Track. South Carolina Community Economic Development Conference. South Carolina Association of Community Development Corporations. Myrtle Beach, SC. September 13, 2012 Lamie, R.D. Marketing and business development programs for South Carolina women in agriculture. Presentation to Annie's Project Group. Newberry, SC. June 1, 2012. Lamie, R.D. MarketMaker, MarketReady, and South Carolina New and Beginning Farmer Program Overview. Presentation to Clemson PSA Road Tour group. May 29, 2012. Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Conway, SC. August 30, 2012. Perla, J., and B. Rickard. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at the NAREA Pre-conference Workshop. Ithaca, NY. June 23, 2013. 35 attendees. Perla, J., and B. Rickard. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at Vit2013. Rochester, NY. February 7, 2013. 45 attendees. Rickard, B. Situation and outlook report for fruits and vegetables. Presented at the AEM Agricultural Outlook Conference. Ithaca, NY. December 10, 2013. 25 attendees. Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented as a departmental seminar at Oklahoma State University. Stillwater, OK. November 22, 2013. 40 attendees. Rickard, B. University licensing of patents for apple varietal innovations. Presented at the CCE Agriculture and Food Systems In-service Conference. Ithaca, NY. November 19, 2013. 10 attendees. Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented at the AAEA/CAES Annual Meeting. Washington D.C. August 6, 2013. 15 attendees. Rickard, B. Economic and social effects from the introduction of alcohol into grocery stores. Presented as a departmental seminar at the University of Connecticut. Storrs, CT. April 12, 2013. 40 attendees. Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented at the NC 1034 Annual Meeting. Tucson, AZ. March 15, 2013. 15 attendees. Rickard, B., and J. McCluskey. Reputation tapping. Presented at the Eastern Economic Association Annual Meeting. New York, NY. May 10, 2013. 25 attendees. Rickard, B., and J. Perla. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at the New York Produce Show and Conference. New York, NY. December 11, 2013. 35 attendees. Sage J., V. McCracken, R. Sage. Bridging the Gap: Do Farmers Markets Help Alleviate Food Deserts? AAEA/ASSA; January 4 to 6, 2013. San Diego, CA. Sullins, M. and D. Thilmany. Understanding and managing risk and return for small-scale value-added food businesses. Poster for the 2013 American Applied Economics Association Annual Meetings. July 2013. Washington, D Thilmany, D. Direct marketing your produce and farm: Understanding consumer motivations and interests. Invited talk to the New Jersey Producers Association. February 2013. Atlantic City, NJ. Thilmany, D., A. Gunter, and E. Tegegne. Toward a typology of economic impact and welfare analysis for local and regional food systems. Part of Organized Session on Local Foods. 2013 Southern Regional Science Association Meetings. Thomas, L Gómez, M.I. The effect of tasting sheet sensory descriptors on tasting room sales. Viticulture 2013, Northern Grapes Symposium, February 8, 2013 Rochester, New York (estimated size of audience: 30). Woods, T. 2013. 2013 KY Fruit and Vegetable Conference  January 2013 Best practices for farmers market produce sampling Blackberry variety taste evaluation Woods, T. 2013. Ohio Produce Growers and Marketers Association Sandusky, OH  January 21-23, 2013 How to effectively price your products & services Farm market: Shopper attitudes, preferences & sampling Woods, T. 2013. Good Decision Making: Using PRIMER for Evaluating New Enterprises, Farming on a Few acres  Nelson County series with Robbie Smith, Hort Agent  January 29, 2013 Woods, T. MarketReady Training: Bridgeport, West Virginia (March 2013); McCracken County, KY (May 2013); Charleston, West Virginia (July 2013); and Frankfort, KY  KY State University (August 2013) Woods, T. The 101 economics of developing robust food systems in central Appalachia, Appalachian Funders Network Webinar  with Leslie Schaller (ACENET) and Kostas Skordas (Appalachian Regional Commission) March 2013. Woods, T. Economic trends: Buying local Tennessee Food Safety Conference. May 2013. Woods, T. Local food markets: Myth or magic? Ohio Farm Science Review. September 2013. Woods, T. PRIMER for new enterprises KY FarmStart. September 2013. Zapata, S.D., C.E. Carpio, O. Isengildina-Massa and R.D. Lamie. The economic impact of an e-commerce website, Poster Presentation, SACNAS (Society for the Advancement of Chicanos and Native Americans) National Conference, Seattle, WA. October 10-14, 2012. Outreach/Industry Publications: Appleby, C., M. Costanigro, and D. Thilmany McFadden. (2012). The wine headache: Consumer perceptions, marketing, and pricing implications for non-sulfited wines. AMR 12-02. December 2012. 7 pp. Atallah, S.S., M.I. Gómez. (2013). Eastern Broccoli Crop Budgets. Extension Bulletin 2013-12, Charles H. Dyson School of Applied Economics and Management. Carpio, C., O. Isengildina-Massa, R.D. Lamie, and S.D. Zapata. (In press). Does e-commerce help agricultural markets? The case of MarketMaker. Choices. Cuellar-Healey, S., M.I. Gómez. (2013). Module 1: Marketing. Extension Bulletin 2013-02, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 1: Marketing, Teaching Slides. Extension Bulletin 2013-02i, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis. Extension Bulletin 2013-03, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis Example, The Hispanic Market in the United States. Extension Bulletin 2013-03i, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis, Teaching Slides. Extension Bulletin 2013-03ii, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis. Extension Bulletin 2013-04, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis Example, Marketing Plan, Mixed Green Salad Gardens. Extension Bulletin 2013-04i, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis, Teaching Slides. Extension Bulletin 2013-04ii, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis. Extension Bulletin 2013-05, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis Example, SWOT Analysis. Extension Bulletin 2013-05i, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis, Teaching Slides. Extension Bulletin 2013-05ii, Charles H. Dyson School of Applied Economics and Management. Cuellar-Healey, S., M.I. Gómez. (2013). Module 6: Price. Extension Bulletin 2013-07, Charles H. Dyson School of Applied Economics and Management. Curtis, K.R., and J.D. Gumirakiza. (2013). Farmers Market Customer Priorities. Utah State University Fact Sheet, Applied Economics/2013-06pr. Curtis, K.R., and J.D. Gumirakiza. (2013). Consumer Motivations for Attending Utah Farmers Markets. Utah State University Fact Sheet, Applied Economics/2013-03pr. Curtis, K., V. Chakreeyarat, and J. Dominique Gumirakiza. (2013). Enhancing Direct Marketing Opportunities for Local Foods. Utah State University Fact Sheet, Applied Economics/2013-02pr. Curtis, K.R. (2013). Food safety for direct marketers. Building Farmers in the West Curriculum (Fact Sheet, PowerPoint Presentation, and Worksheets). Online. Gómez, M.I. (2013). Fresh vegetables losing ground to imports. American Agriculturalist, March, 2013, p. 26. Gómez, M.I. and E.M. Kelley. (2013). The Tasting Room Experience and Winery Customer Satisfaction. Extension Bulletin 2013-01, Charles H. Dyson School of Applied Economics and Management. Graff, G. (lead) with 6 co-authors. (2013). The Value Chain of Colorado Agriculture. February 2013. Gumirakiza, J.D., and K.R. Curtis, (2013). Targeting Specific Consumer Types at Farmers' Markets. Utah State University Fact Sheet, Applied Economics/2013-09pr. Gumirakiza, J.D., and K.R. Curtis, (2013). Farmers Market Consumer Preferences & Premium Pricing for Organically Grown & Local Fresh Produce. Utah State University Fact Sheet, Applied Economics/2013-08pr. Gumirakiza, J.D., and K.R. Curtis, (2013). Exploring Consumer Spending at Farmers Markets: Who Spends More? Utah State University Fact Sheet, Applied Economics/2013-07pr. Gumirakiza, J.D., and K.R. Curtis, (2013). Importance of Pricing Fresh Produce in Direct Markets: A Farmers Market Example. Utah State University Fact Sheet, Applied Economics/2013-05pr. Lamie, R.D., R. Dunning, E. Bendfeldt, J. Massey Lelekacs, M. Velandia, and L. Meyer. (In press). Assessing the economic, environmental, and social impacts of local food systems. Choices. Thilmany, D. and M. Ahearn. (2013). Beginning farmers and potential opportunities within local food systems. Boston Federal Reserves Communities and Banking. Spring 2013. Conference Presentations: Arumugam, S., I. Vellangany, and R. Govindasamy. Marketing U.S. lentils in Sri Lanka: A consumer preference analysis. Food Distribution Research Society, Chicago, IL, October 2013. Bailey, D., R. Bosworth, and K. Curtis, A comparison of consumer willingness to pay for store, national, and locally labeled goods at the retail level. Selected paper presented at the 134th EAAE Seminar Labels on sustainability: An issue for consumers, producers, policy makers, and NGOs. Paris, France, March 2013. Bailey, D., R. Bosworth, and K. Curtis, Willingness to pay for private labels, national brands, and local designations at the retail level. Selected paper presented at the 2013 Annual Meeting of the Australian Agricultural and Resource Economics Society, Sydney, Australia, February 2013. Barnes, R., R. Bosworth, K. Curtis, and D. Bailey, Using sensory evaluation data to understand willingness to pay for locally labeled goods. Selected paper presented at the Western Agricultural Economics Association Annual Meetings, Monterey, CA, June 2013 (abstract: Journal of Agricultural & Resource Economics 38(3), 2013). Curtis, K.R., J. Gumirakiza, and R. Bosworth, Consumer preferences and willingness to pay for multi-labeled produce at farmers markets. Selected paper presented at the Food Distribution Research Society Annual Meeting, Chicago, IL, October 2013. Curtis, K.R., J. Gumirakiza, and R. Ward, Success factors for small-scale diversified farms in the Intermountain West. Selected poster presented at the Agriculture and Applied Economics Association Annual Meetings, Washington, DC, August 2013. Gabrielyan, G., T.L. Marsh, J.J. McCluskey, and C.F. Ross, Willingness to pay for sensory attributes in beer, presented the 2013 NAREA Workshop on Beverage Markets and Policy, Ithaca, NY, June 21, 2013. Gabrielyan, G., T.L. Marsh, J.J. McCluskey, and C.F. Ross, Consumer preferences for beer, presented at Beeronomics, September 2013, York, U.K. Govindasamy, R., I. Vellangany, and S. Arumugam. Willingness to buy organically grown ethnic greens and herbs: An econometric analysis. Food Distribution Research Society, Chicago, IL, October 5- 8, 2013 Gumirakiza, J.D., K. Curtis, and R. Bosworth, Assessment of farmer's market consumer preferences for produce attributes. Selected paper presented at the Western Agricultural Economics Association Annual Meetings, Monterey, CA, June 2013 (abstract: Journal of Agricultural & Resource Economics 38(3), 2013). Huffman, W.E. and J.J. McCluskey, The economics of labeling of GM foods. Biotechnology Trade and Transfer: Barriers and Opportunities. A Conference Organized by USDA Multi-State Research Project NC-1034 Impact Analyses and Decision Strategies for Agricultural Research Tucson, AZ, March 15-16, 2013. Kelley, K., and R. Govindasamy. Disseminating marketing and production results to ethnic greens and herbs stakeholders. Food Distribution Research Society, Chicago, IL, October 2013. Kelley, K., J. Hyde, and J. Bruwer. Consumer alcohol behaviors and preferences based on wine consumption frequency. 20th Recent Advances in Retailing and Services Science Conference, Philadelphia, PA. Kim, M.K., K. Curtis, and I. Yeager, A comparison of risk and return properties for direct and wholesale produce markets. Selected paper presented at the WERA-72 Annual Meeting, Las Vegas, NV, June 2013. McCluskey, J.J., Information and consumer preferences for new technology. Plenary presentation at GMCC-13, the sixth International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains, Lisbon, Portugal, November 12-15, 2013. McCluskey, J.J., Economics of labeling, Keynote Speaker, 134th EAAE Seminar, Labels on sustainability: an issue for consumers, producers, policy makers, and NGOs, March 21-22, 2013 Paris. Nogueira, L. Behavioral response to winery visits in the northern Appalachian states. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2013. Nogueira, L. Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. American Agricultural Economics Association Annual Meeting, Track Session, August 2013. Onyango, B. and R. Govindasamy. A disconnect between appreciation of the farmland and commitment to pay for its preservation; case for the Mid-Atlantic farm products and agri-tourism. Food Distribution Research Society, Chicago, IL, October 2013. Rickard, B., J.J. McCluskey, and R. Patterson. Reputation tapping and new wine regions. Joint meeting of the Agricultural and Applied Economics Association meetings and the Canadian Agricultural Economics Association, August 4-6, 2013, in Washington D.C. Rickard, B.J. Chapter 9: Outlook for Fruits and Vegetables, in the 2014 New York Economic Handbook. E.B. 201318, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2013. Rickard, B. The political economy of guest worker programs in agriculture. Food Distribution Research Society, Chicago, IL, October 2013. Thilmany, D. A growing market: Developing CSA opens local avenue for consumers and growers. Contributor to Greeley Tribune article by E. Brown. March 2013. Thilmany, D. Running a CSA can be a tricky business. Main contributor to Harvest Public Media story. June 2013. Thilmany, D. Consumers and marketing trends and issues. Pueblo County Food Assessment. (with A. Colpaart and M. Sullins). September 2013. Thilmany, D. The grape and wine industrys impact on the Colorado economy. Final report. (with M. Costanigro). September 2013. Vellangany, I., R. Govindasamy, and S. Arumugam. Bed and breakfast: An analysis of consumer preference for eco-agritourism. Food Distribution Research Society, Chicago, IL, October 2013. Woods, T. and S. Yang, Farm market and on-farm market patron profiles: 2012 regional survey summary, Kentucky Fruit Facts, University of Kentucky College of Agriculture, pp. 5-6, April-May 2013. Woods, T., M. Hileman and S. Yang, Impact of the farms to food banks produce sourcing project, AEC Extension Publication AEC-2013-04, March, 2013. Woods, T. and B. Yang, Community farm market and on-farm market patron profiles: 2012 regional survey summary, OPGMA Today, pp. 5-7, Spring 2013 Woods, T. and M. Hileman, Impact of the Kentucky association of food banks specialty crop produce sourcing project, Kentucky Fruit Facts, University of Kentucky College of Agriculture, February, 2013 Zaikin, A.A. and J.J. McCluskey, Are traditional bazaars still popular? Consumer behavior across shopping formats in Tashkent, Uzbekistan, presented at the Western Economic Association International June 28-July 2, 2013 in Seattle. Refereed Conference Proceedings: Ahearn, M., J. Ifft, S. Low, D. Thilmany McFadden, and M. Sullins. (forthcoming). Issues and opportunities surrounding small farm transition. Proceedings of the USDA Small Farms Conference. Alston, J.M., A.M. Okrent, and B.J. Rickard. (2013). Impact of agricultural policies on caloric consumption. Trends in Endocrinology and Metabolism. 24(6): 269271. Balagtas, J.V., B. Krissoff, L. Lei, and B.J. Rickard. (forthcoming). Has U.S. farm policy influenced fruit and vegetable production? Applied Economic Perspectives and Policy. Bouma, A., C.A. Durham, and L. Goddik. (2013). Farmers markets and location choice for value added processing. Poster at Agricultural and Applied Economics Association 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. Available at http://purl.umn.edu/150502. Deng, X., and T. Woods, (2013). Do consumers choose local when it comes to wine trial and winery visits? A Consumer Decision Choice Analysis. Selected paper presented at the Kentucky Economics Association annual meeting, Frankfort, KY, October, 2013. Liaukonyte, J., N.A. Streletskaya, H.M. Kaiser, and B.J. Rickard. (2013). Consumer response to contains and free of labeling: Evidence from lab experiments. Applied Economic Perspectives and Policy. 35(3): 476507. Li, J., M.I. Gómez, B.J. Rickard, and M. Skinner. (2013). Factors influencing adoption of integrated pest management in Northeast greenhouse and nursery production. Agricultural and Resource Economics Review. 42(2): 310324. Meas, T., H. Wuyang, M. Batte, T.A. Woods, and S.C. Ernst. (2013). Local is the new organic: Do consumers agree? Selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. http://purl.umn.edu/151265. Also presented at the Kentucky Economics Society, Frankfort, KY, October, 2013. Noguiera, L., T. Woods, and S. Yang. (2013). Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. Selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Rickard, B.J., A.M. Okrent, and J.M. Alston. (2013). How have agricultural policies influenced caloric consumption patterns in the United States? Health Economics. 22(3): 316339. Rickard, B.J., M. Costanigro, and T. Garg. (forthcoming). Economic and social implications from regulating alcohol availability in grocery stores. Applied Economic Perspectives and Policy. Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. (2013). Developing brands for patented fruit varieties: Does the name matter? Agribusiness: An International Journal. 29(3): 259272. Schmit, T.M., B.J. Rickard, and J. Taber. (2013). Consumer valuation of environmentally friendly production practices in wines considering asymmetric information and sensory effects. Journal of Agricultural Economics. 64(2): 483504. Thilmany, D., O. Deselnicu, and M. Costanigro. (2013). How consumers respond to corporate social responsibility initiatives: A cluster analysis of dairy consumers. Journal of theFood Distribution Research Society Proceedings. Vol. XLIV, No. 1. Vassalos, M., C. Dillon, J. Schieffer, W. Hu, and T. Woods (2013). Fresh vegetable growers risk perception, risk preference and choice of marketing contracts: a choice experiment. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/142506 Woods, T., B. Yang, and A. Katchova. (2013). Finding local products in the grocery store: food consumer co-op shoppers contrasted. Selected paper presented at Food Distribution Research Society meetings, Chicago, IL, October 2013. Woods, T.A. and M. Ernst. (2013). Emerging marketing and business strategies, USDA Ag Marketing Service Research Symposium on Local Food Marketing Systems, Washington DC, August 2013. Woods, T.A. (2013). On-line direct marketing curriculum, Symposium on Social Media and the Impacts on Local Food Systems Marketing presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. Woods, T. and S. Yang. (2013). Assessing consumer willingness to pay for ground bison given nutrition information. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/143079 Woods, T. and S. Yang. (2013). Farm market patron behavioral response to sampling. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/146711 Refereed Journal Articles: Bosworth, R., D. Bailey, and K. Curtis (forthcoming). Consumer willingness to pay for local designations: Brand effects and heterogeneity at the retail level. Journal of Food Products Marketing. Chamberlain, A., K. Kelley, and J. Hyde. (2013). Mid-Atlantic consumer purchasing behavior and knowledge of locally grown and seasonal produce. Journal of Extension 51(2). http://www.joe.org/joe/2013april/rb4.php Chamberlain, A., K. Kelley, and J. Hyde. (2013). Comparing consumer preferences for locally grown and certified organic produce in the Mid-Atlantic region. HortTechnology 23(1):74-81. Costanigro, M., S. Kroll, D. Thilmany, and M. Bunning (forthcoming). Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction. Food Quality and Preferences. Costanigro, M., C. Appleby, and S. Menke (2014). The wine headache: Consumer perceptions of sulfites and willingness to pay for non-sulfited wines. Food Quality and Preference. 31:81-89. Curtis, K.R., J.D. Gumirakiza, and R. Bosworth (forthcoming). Consumer preferences and willingness to pay for multi-labeled produce at farmers markets. Journal of Food Distribution Research. 45(1), XX. Curtis, K.R., R. Ward, K. Allen, and S. Slocum (2013). Impacts of community supported agriculture program participation on consumer food purchases and dietary choice. Journal of Food Distribution Research. 44(1), 42-51. Deselnicu, O., M. Costanigro, D. Thilmany and D. Souza-Monteiro. (forthcoming). A meta-analysis of geographical indication food valuation studies: What drives the premium for origin based labels? Journal of Agricultural and Resource Economics. Durham, C. A., C. A. Roheim, and I. Pardoe. (2012). Picking apples: Can multi-attribute ecolabels compete? Journal of Agricultural & Food Industrial Organization. Volume 10, Issue 1, Pages , ISSN (Online) 1542-0485, DOI: 10.1515/1542-0485.1372. Gallardo R., D. Nguyen, V. McCracken, C. Yue, J. Luby, J. McFerson. (2013). An Investigation of Trait Prioritization in Rosaceous Fruit Breeding Programs. HortScience : A Publication of the American Society for Horticultural Science.47:771-776. Gómez, M.I. and M. Shapiro. (forthcoming).Customer satisfaction and sales performance in wine tasting rooms. International Journal of Wine Business Research. Gómez M.I, T.J. Richards, and J. Lee. (forthcoming). Trade promotions and consumer search in supermarket retailing. American Journal of Agricultural Economics (DOI: 10.1093/ajae/aat044). Govindasamy, R., V. Puduri, K.M. Kelley and J.E. Simon. (2012). Increased purchases of locally grown ethnic greens and herbs due to concerns about food miles. Journal of Food Distribution Research. 43(2012):61-73. Hardesty, S., G. Feenstra, D. Visher, T. Lerman, D. Thilmany McFadden, A. Bauman, T. Gillpatrick, and G. Nurse-Rainbolt. (forthcoming). Values-based supply chains: Supporting regional food and farms. Economic Development Quarterly. Kelley, K., R. Govindasamy, and J. Hyde. (2012). Using on-line bulletin boards to gather preliminary information. Journal of Extension 50, http://www.joe.org/joe/2012december/tt6.php Li, J., M.I. Gómez, B.R. Rickard, and M. Skinner. (forthcoming). Factors influencing adoption of integrated pest management in northeast greenhouse and nursery production. Agricultural and Resource Economics Review. McCluskey, J.J., B.P. Horn, C.A. Durham, R.C. Mittelhammer, Y. Hu. (2013). valuation of internal quality characteristics across apple cultivars. Agribusiness: An International Journal. Volume 29, Issue 2, pages 228241. McCluskey, J.J., C. Durham, B. Horn, R.C. Mittelhammer, and Y. Hu. (2013). Valuation of internal quality characteristics across apple cultivars. Agribusiness. 29 (2) 228241. Miljkovic, D. and M.I. Gómez. (2013). A mechanism design of dispute resolution systems in a regional free trade agreement. Journal of Agriculture and Food Industrial Organization. 11(1): 116. Nurse, G., Y. Onozaka and D. Thilmany McFadden. (2012). Consumer motivations and buying behavior: The case of the local food system movement. Journal of Food Products Marketing. 18:5, 385-396. Rickard B., M. Costanigro, and T. Garg. (forthcoming). Economic and social implications of regulating alcohol availability in grocery stores. Applied Economics Perspectives and Policy. Sage, J.S., V.A. McCracken and R.A. Sage. (2013). Bridging the gap: Do farmers markets help alleviate impacts of food deserts? American Journal of Agricultural Economics 95(5):1237-1279. Skuza N., V. McCracken, J. Ellis, D. Granatstein. (2013). An in-store assessment of consumers' willingness-to-pay for organic apples: Does size matter? Acta Horticulturae 1001:403-409. Smith, B., H.M. Kaiser, and M.I. Gómez. (forthcoming). identifying factors influencing a hospitals decision to adopt a farm-to-hospital program. Agricultural and Resource Economics Review. Sun, L., Gómez, M.I., Chaddad, F., Ross, R.B. (forthcoming). Distribution channel choice of wineries in emerging cool climate regions. Agricultural and Resource Economics Review. Thilmany, D., D. Conner, K. Curtis, K. Liang, K. Mulik,J. OHara, M. Sullins, and T. Woods. (2013). Researching market and supply-chain opportunities for local foods systems: Setting priorities and identifying linkages. Research Commentary for the Journal of Agriculture, Food Systems and Community Development. Thilmany, D., E. Tegegne, and B. Hines. (2013). Farmers markets and direct marketing in the western U.S.: Market trends and linkages with food system issues. Western Economics Forum. Winter. Thilmany McFadden, D. and S. Low. (2012). Will local foods influence American diets? CHOICES, 2nd Quarter 2012. Thomas, L., M.I. Gómez, and A.K. Mansfield. (forthcoming). The effect of tasting sheet sensory descriptors on tasting room sales. International Journal of Wine Business Research. Toro Gonzalez, D., J. Yan, R.K. Gallardo, and J.J. McCluskey (2013). Quality differentiation with flavors: Demand estimation of unobserved attributes. Journal of Agricultural & Food Industrial Organization. 11(1): 111. Woods, Tim, L. Nogueira, and S. Yang. (2013). Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. International Food and Agribusiness Management Review. 16(4):181-205. Yue, C., R.K. Gallardo, J. Luby, A. Rihn, J.R. McFerson, V. McCracken, D. Bedford, S. Brown, K. Evans, C. Weebadde, A. Sebolt and A.F. Iezzoni. (2013). An investigation of U.S. apple producers trait prioritization  evidence from audience surveys. HortScience 48(11):1378-1384. Zaikin, A. and J.J. McCluskey. (2013). Consumer preferences for new technology: Apples enriched with antioxidant coatings in Uzbekistan. Agricultural Economics. 44: 513-521. Zapata, S., C. Carpio, O. Isengildina-Massa, and D. Lamie. (In press). The economic impact of the services provided by an electronic trade platform: The case of MarketMaker. Journal of Agricultural and Resource Economics. Working Papers Fang, D., T.J. Richards, and B.J. Rickard. Optimal Licensing of Agricultural Patents: Fees versus royalties. Under review at the Journal of Agricultural and Resource Economics. Govindsamay, R. and K. Kelley Agritourism consumers participation in wine tasting events: An econometric analysis. Revised and resubmitted to the International Journal of Wine Business Research. Ho, S.-T., B.J. Rickard, and J. Liaukonyte. Economic and nutritional implications from changes in U.S. agricultural promotion efforts. AEM Working paper No. 2012-16. Revised and resubmitted to the Journal of Agricultural and Applied Economics. Kelley, K., J. Hyde, and J. Bruwer. Consumer preferences for wine bottle back label attributes: A conjoint analysis. Under review at International Journal of Consumer Studies. Liaukonyte, J., T.J. Richards, B.J. Rickard, and H.M. Kaiser. Under-contribution to public goods due to self-interested inequity aversion. Under review at European Review of Agricultural Economics. McLaughlin, E.W., H.M. Kaiser, and B.J. Rickard. Promoting Fresh Produce: A Losing Battle? Revised and resubmitted to Agribusiness: An International Journal. Perla, J., B. Rickard, and T. Schmit. Do restaurants cater to locapours? Using Zagat Survey® data to examine factors that influence wine list selections. AAWE Working Paper No. 139. Revised and resubmitted to Agricultural and Resource Economics Review. Rickard, B.J., J.J. McCluskey, and R.W. Patterson. Reputation tapping. AAWE Working Paper No. 119. Under review at European Review of Agricultural Economics. Rickard, B.J., T.J. Richards, and J. Yan. University licensing of patents for varietal innovations in agriculture. AEM Working paper No. 2013-19. Under review at American Journal of Agricultural Economics. Richards, T.J., and B.J. Rickard. Patents as options: Path-dependency and optimal valuation strategies. Revised and resubmitted to the European Review of Agricultural Economics. Book Chapters Huffman, W. and J.J. McCluskey, 2013. Labeling, in the Handbook on Agriculture, Biotechnology and Development, P.W.B. Philips, S. Smyth, and D. Castle, eds. Edward Elgar Publishing. Katchova, A.L. and T.A. Woods, Local Foods and Food Cooperatives: Ethics, Economics and Competition Issues, H.S. James, Jr, (ed.) The Ethics and Economics of Agrifood Competiton, The International Library of Environmental, Agricultural and Food Ethics 20, Springer Press. 2013. DOI 10.1007/978-94-007-6247-9_12 McLaughlin, E.W. and M.I. Gómez (forthcoming). Chapter 13: Food Distribution, in Food Systems & Public Health, Neff, R. (ed.), John Wiley & Sons, Inc. State, Station or Agency Bailey, D., R. Bosworth, and K. Curtis. (2012). Utah Shopper Awareness of and Willingness to Pay for Utah's Own Food Products: Phase I Report. A Report to the Utah Department of Agriculture and Food. 50 pages. Bailey, D., R. Bosworth, and K. Curtis. (2013). Utah Shopper Awareness of and Willingness to Pay for Utahs Own Food Products: Final Report. A Report to the Utah Department of Agriculture and Food. 51 pages. German, C.L., Toensmeyer, C. Ulrich, L. Miles, and J.L. Byers. (2014). Growing For The Future: How To Transition Traditional Farming Operation To Organic. Department of Applied Economics and Statistics Research Report. Blog Postings Agricultural Entrepreneurship Farm Management Blog College of Agricultural Sciences, Pennsylvania State University www.farmbusiness.blogspot.com Kelley, K. 2013. Foot traffic counts when hosting an event. 5 November 2013. Kelley, K. 2013. Enhancing your cause-marketing program. 7 October 2013. Kelley, K. 2013. LinkedIn, Part IV: Company pages. 22 January 2013. Kelley, K. 2013. LinkedIn, Part III: Networking and groups. 17 January 2013. Kelley, K. 2013. LinkedIn, Part II: Customize your profile page. 15 January 2013. Kelley, K. 2013. LinkedIn, Part I: Highlight your skills, expertise, and accomplishments. 10 January 2013.