SAES-422 Multistate Research Activity Accomplishments Report
Sections
Status: Approved
Basic Information
- Project No. and Title: NC222 : Impact of Technology on Rural Consumer Access to Food and Fiber Products
- Period Covered: 10/01/2001 to 09/01/2002
- Date of Report: 12/26/2002
- Annual Meeting Dates: 10/10/2002 to 10/11/2002
Participants
Bastow-Shoop, Holly (holly.bastow-shoop@ndsu.nodak.edu)-North Dakota State University; Damhorst, Mary Lynn (mldmhrst@iastate.edu)-Iowa State University; Gregory, Susan (susan.gregory@emich.edu)-Eastern Michigan University; Hyllegard, Karen (hyllegard@cahs.colostate.edu)-Colorado State University; Jasper, Cynthia (jasper@consci.wisc.edu)-University of Wisconsin-Madison; Johnson, Kim (kjohnson@che.umn.edu-University of Minnesota; Jolly, Laura D. (ljolly@utk.edu)-University of Tennessee; Kean, Rita (rkean1@unl.edu)-University of Nebraska; Buckley Lakner, Hilda (h-lakner@uiuc.edu)-University of Illinois; Lennon, Sharron J. (lennon.2@osu.edu)-The Ohio State University; Lokken, Sheri (slokken@humansci.msstate.edu)-Mississippi State University; Lyons, Nancy (nancy_lyons@sdstate.edu)-South Dakota State University; Manikowski, Linda L. (linda_manikowske@ndsu.nodak.edu)-North Dakota State University; Sanik, Marge (sanik.1@osu.edu)-The Ohio State University; Trautmann, Julianne (jtrautm@ilstu.edu)-Illinois State University
The three main issues discussed at the annual meeting were: (1) the follow-up for the longitudinal Panel Mail Survey (year 2) component of the project, (2) research publications, and (3) a proposal to extend the NC-222 project for one year and possible continuation of the project. Time was spent in discussing the administration of the follow-up Panel Mail Survey planned for Fall 2002. Iowa State University will take the lead on the administration of the follow-up survey. The mailing will include 2,000+ respondents from the first survey. Some minor changes were made to the questionnaire.
Time was also spent discussing research proposals and articles. The group revisited the development of articles and authors proposed at the October 2001 meeting. A list of the articles is provided in the minutes of the 2002 meeting.
Ohio State University will take the lead on preparing the one-year extension application for NC-222. Discussion regarding the future continuation of the project included the possible need for a new project focus with a strong practical application for rural business or rural consumers.
Other items addressed at the meeting included state reports and resources for 2002, committee updates, and the continued updating of the NC-222 website.
Time was also spent discussing research proposals and articles. The group revisited the development of articles and authors proposed at the October 2001 meeting. A list of the articles is provided in the minutes of the 2002 meeting.
Ohio State University will take the lead on preparing the one-year extension application for NC-222. Discussion regarding the future continuation of the project included the possible need for a new project focus with a strong practical application for rural business or rural consumers.
Other items addressed at the meeting included state reports and resources for 2002, committee updates, and the continued updating of the NC-222 website.
Accomplishments
The main accomplishments in 2002 were the completion of the data collection for the follow-up survey of participants from the initial Consumer Technology Exposure (conducted in year 1 of the project) and the continued development of research presentations and publications.
Six states participated in the follow-up Consumer Technology Exposure survey: Colorado, Illinois, Iowa, Mississippi, North Dakota, and South Dakota. Mississippi State took the lead on the refinement of the questionnaire and the development of the cover letter. Colorado State University coordinated the mailing of the questionnaire as well as the data entry. Surveys were mailed to 258 consumers who participated in the consumer experiment conducted in year 1 of the project. Completed surveys were received from 101 participants, for a response rate of 39%. Eight surveys were returned undeliverable.
Researchers presented findings from the first phase of the longitudinal Panel Mail Survey at the 2002 International Textile and Apparel Association Annual Meeting.
The general project objective is to explore the impact of communication technology on consumers‘ access to food and fiber products. The specific objectives are to (1) identify sources of information used by rural consumers in the search for food and fiber consumer products, (2) identify sources used by rural consumers to acquire food and fiber products, (3) assess attitudes of rural consumers toward emerging communication technologies for search and acquisition of consumer products, (4) develop profiles of rural consumers based upon product acquisition patterns, and (5) identify the dynamic process of adoption of emerging communication technologies by rural consumers for the search and acquisition for food and fiber products.
Six states participated in the follow-up Consumer Technology Exposure survey: Colorado, Illinois, Iowa, Mississippi, North Dakota, and South Dakota. Mississippi State took the lead on the refinement of the questionnaire and the development of the cover letter. Colorado State University coordinated the mailing of the questionnaire as well as the data entry. Surveys were mailed to 258 consumers who participated in the consumer experiment conducted in year 1 of the project. Completed surveys were received from 101 participants, for a response rate of 39%. Eight surveys were returned undeliverable.
Researchers presented findings from the first phase of the longitudinal Panel Mail Survey at the 2002 International Textile and Apparel Association Annual Meeting.
The general project objective is to explore the impact of communication technology on consumers‘ access to food and fiber products. The specific objectives are to (1) identify sources of information used by rural consumers in the search for food and fiber consumer products, (2) identify sources used by rural consumers to acquire food and fiber products, (3) assess attitudes of rural consumers toward emerging communication technologies for search and acquisition of consumer products, (4) develop profiles of rural consumers based upon product acquisition patterns, and (5) identify the dynamic process of adoption of emerging communication technologies by rural consumers for the search and acquisition for food and fiber products.
Impacts
Publications
Lennon, S. J., Johnson, K., Damhorst, M. L., Jasper, C. and Lakner, H. (2002, August). Rural consumers‘ use of the Internet to purchase food and fiber products. Paper presented to the International Textile and Apparel Association, New York City.
Lee, H. H., Moon, H. K., & Damhorst, M. L. (2002, August). Internet and catalog shopping motivations: Profiling consumer groups on uses and gratifications. Research poster presentation to the International Textile and Apparel Association, New York City.
Moon, H. K., & Damhorst, M. L. (2002, August). Internet and catalog shopping motivations: Toward a measure of uses and gratifications. Paper presented to the International Textile and Apparel Association, New York City.
Jeon, K. (2002). Persuasion in Internet Shopping: The Effect of Self-referencing and Situational Involvement. Unpublished Masters Thesis, University of Illinois at Urbana-Champaign, June 2002.
Cotterill, D. B. & Jolly, L. D. (2002). Rural Kentuckians: Effects of E-commerce on the Acquisition of Food and Fiber Products. National Extension Association of Family and Consumer Sciences (NEAFCS) Annual Session, Kansas City, MO, October 6-10, 2002.
Lokken, S.L., Hyllegard, K., Damhorst, M., Trautmann, J., Gregory, S., Bastow-Shoop, H., Lakner, H., Lyons, N., & Manikowske, L. (in review). Rural consumers‘ attitudes toward television and Internet for information search and purchase. Family & Consumer Sciences Research Journal.
Lee, H. H., Moon, H. K., & Damhorst, M. L. (2002, August). Internet and catalog shopping motivations: Profiling consumer groups on uses and gratifications. Research poster presentation to the International Textile and Apparel Association, New York City.
Moon, H. K., & Damhorst, M. L. (2002, August). Internet and catalog shopping motivations: Toward a measure of uses and gratifications. Paper presented to the International Textile and Apparel Association, New York City.
Jeon, K. (2002). Persuasion in Internet Shopping: The Effect of Self-referencing and Situational Involvement. Unpublished Masters Thesis, University of Illinois at Urbana-Champaign, June 2002.
Cotterill, D. B. & Jolly, L. D. (2002). Rural Kentuckians: Effects of E-commerce on the Acquisition of Food and Fiber Products. National Extension Association of Family and Consumer Sciences (NEAFCS) Annual Session, Kansas City, MO, October 6-10, 2002.
Lokken, S.L., Hyllegard, K., Damhorst, M., Trautmann, J., Gregory, S., Bastow-Shoop, H., Lakner, H., Lyons, N., & Manikowske, L. (in review). Rural consumers‘ attitudes toward television and Internet for information search and purchase. Family & Consumer Sciences Research Journal.