SAES-422 Multistate Research Activity Accomplishments Report

Sections

Basic Information
Additional Info

Status: Approved

Basic Information

Project No. and Title: NECC_OLD63 : Research Committee on Commodity Promotion
Period Covered: 03/01/2004 to 09/01/2004
Date of Report: 08/12/2005
Annual Meeting Dates: 09/30/2004 to 10/01/2004

Archie MacDonald - Dairy Farmers of Canada; Ian Macdonald - Dairy Farmers of Canada; Blair. R. Richardson - California Tree Fruit Agreement; Todd M. Schmit - Cornell University; Harry M. Kaiser - Cornell University; Paul Hargreaves - BC Dairy Foundation; Svetlana Connolly - DDB Canada; Liz Gurszky - BC Dairy Foundation; Henry Kinnucan - Auburn University; John R. Mengel - USDA/AMS/Dairy Programs; Carol Shmygol - Cossette Communication Marketing; Walter Armbuster - Farm Foundation; Daniel Rossi - Rutgers University; Adrian Abbott - B.C. Tree Fruits Ltd.; Mike Pearson - Agricultural Products Marketing Council; Cathy Durham - Oregon State University; John Rutherford - International Dairy Foods Association; Dan L. Gunter - Florida Department of Citrus; John Cranfield - University of Guleph; Georges E. Morin - Cossette Communication Group; Steve R. Meyer - National Pork Board; John P. Nichols - Texas A+M University; Glenn Yost - CA Department of Food & Agriculture, Marketing Branch; Lynn A Morgan - CA Department of Food & Agriculture, Marketing Branch; Tim Richards - Arizona State University; Shida Henneberry - Oklahoma State University; Paul Patterson Katherine Louglin - Alberta Milk; Ellen Goddard - University of Alberta; Mike Westendorp - Ontario Egg Producers; Maurice Doyon - Université Laval; Rob Weaver - The Pennsylvania State University; Ryan Cardwell - University of Sask.

Brief Summary of Minutes of Annual Meeting

See attached minutes.

Legacy attachment file:

[Minutes]

Accomplishments

A semiannual conference, titled "Optimal Advertising Investment: Size, Sourcing and Scope," was held in Alberta, Canada, September 30 - October 1, 2004, with the following presentations: "Matching Commodity Funding to the Task: How Do We Estimate Fundign Needs"; "Selling Funding Increases to Farmers: the Expereience of Western Canadian Milk Programs"; " The Results of Model Results in Selling the Program"; "Experience with a National Program: Grow the Market Proposal"; "Optimal Seasonal Allocation of Genereic Dairy Advertising Expenditures"; "Optimal Advertising Budgets: the Case of Chickens in Canada and Eggs in Australia"; "Generic Advertising in Branded Value Chains"; "A Dynamic Assessment of Commodity Promotion Programs"; "Update of th Legal Status of US Programs"; "Egg Promotion in Canada"; "British Columbia Tree Fruits Marketing Program". This conference provided another forum for researchers, industry leaders and government officials to evalaute and share knowledge of commodiaty promotions activities and functions.

Impacts

Publications

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