Minutes of NC-222

 

Project/ Activity Number:  NC-222

 

Project/ Activity Title:  Impact of Technology on Rural Consumer Access to Food and Fiber Products

 

Period Covered:  October 1, 1998 – September 30, 2004

 

Date of This Report:  October 31, 2003

 

Annual Meeting Date:  October 9-10, 2003

 

Members in Attendance:            University of Illinois - Hilda Lakner

Illinois State University – Julianne Trautman

Iowa State University - Mary Lynn Damhorst

University of Minnesota - Kim Johnson

Mississippi State University – Sheri Lokken Worthy

University of Nebraska - Diane Vigna

North Dakota State University - Holly Bastow-Shoop

North Dakota State University - Linda Manikowske

The Ohio State University - Sharron Lennon

South Dakota State University - Nancy Lyons

University of Tennessee - Laura Jolly

University of Wisconsin - Cynthia Jasper

 

Gary Lemme, Michigan State University, Advisor

 

Members Absent:  Karen Hyllegard, Rita Kean, David L. Darling, Fayrene Hamouz, David Henderson, Antigone Kotsiopulos, Larry Leistritz, Daryl Lund, Kathleen Rees, Marge Sanik, Kenneth Stone, Thomas Tate, and Norma Turok

 

Thursday, October 9, 2003

Holly Bastow-Shoop opened the meeting at 1:00 pm CDT.

 

Adopted Agenda:

            Welcome and Introductions

Approval of last year’s minutes

NC-222 Annual research Activity Accomplishment Report

Oral reports by states (written reports due 11/15/03 to HEB-S)

Resources by state

Committee Updates                       

Membership

Website for NC-222 – Sharron Lennon

Extension Application - Sharron Lennon & Kim Johnson

Publications -Kim Johnson

 

Friday, October 10th

Gary Lemme, "Finishing NC-222 and Life Beyond September 30, 2004"

Manuscript Subcommittees - Update on Papers in progress – lead researchers     

Flesh out other remaining papers

Determine lead on any new papers and who wants to participate

Work in publication groups                         

 

 

SUMMARY OF MINUTES OF ANNUAL MEETING:

The minutes of last year’s meeting were reviewed by members and approved.

 

KEY DISCUSSIONS:

 

Report on results of new data collection. We need to send a report on the 2002 data to 200 participants. Minnesota will develop the report. South Dakota will send  $200 to Iowa State for postage and mailing costs. Kim will analyze and write the report.

 

Website for NC-222 . Ohio State developed a website to facilitate sharing of manuscripts. The website is up.  We need content.  The reports are already listed. Sharron will list the publications that are being worked on.  Every lead author will email  S. Lennon all citations for published work and papers presented from the NC-222 work.

 

Extension Application.  Extension was successful and project ends September 30, 2004.

 

Publication. See Appendix B for report on status of publications.  K. Johnson distributed sources of measures used for use in publications.  Discussion ensued concerning how to avoid self-plagiarizing the data collection section of manuscripts.  It was proposed was that the data collection procedure be discussed in a cover letter to the editor at the time of submission indicating that the data collection had been published in another journal article and how did he or she want to handle this issue. (Perhaps a footnote.  “The method of data collection has been reported previously in…”). 

 

K. Johnson asked to step out of the publication chair position for the group.  Sheri Lokken-Worthy volunteered to chair publications committee and was approved.

 

Gary Lemme, "Finishing NC-222 and Life Beyond September 30, 2004" - Gary reported that we need to complete our accomplishment report within 30 days and a termination report before September 30, 2004. M. Damhorst and Holly Bastow-Shoop agreed to assist in developing and writing termination report. For the termination report the impact of the research should be addressed. We cannot have another official meeting but can hold a conference call as manuscripts progress. Papers that are not completed during official dates of the project can be filed after the fact.  Scientists can go to the NIMIS website and see the portfolio of other projects. There may be a committee in one of the other regions that fit the interests of NC-222 members. 

 

To generate a new committee, a one-page request to form a temporary committee should be completed. A topic should be proposed and the support of two station directors is needed in the form of  letters. It is recommended that a two year time frame be requested in the proposal. Then reach out to other scholars in other disciplines and develop accordingly.  Also consider whether you could accomplish what you need through an NCR group. NCR-65 could have some sub-groups that meet for information exchange.  Request to form an NCT needs to be turned in by Dec. 1. This proposal would be sent to the Regional Director’s office. Core members should be recruited before the proposal is submitted since it is easier to show multidisciplinarity from the initial submission.

 

Our land grant system is evolving.  One concern is resources and the expectations are growing concerning meeting the land-grant mission.  Increased expectations are leading to increased pressure on faculty involved in AES.  A small group has submitted grant to look at the balance between cooperation across institutions and maintenance of individual identity.  Challenges faced by multi-state projects include multidisciplinary criteria that must be met; lack of seed money to fund beginning projects; representation from across the country but reporting to north central station becomes a problem; and most of the regional projects focus on one area or lack  resources across areas.  NRI is moving from funding discipline-based to issue-based research.  

 

The group then turned to developing remaining papers and determining the lead on any new papers and participation. Each participant has been sent two files. Everyone received 4 data files.  Two of these contain 2002 data that included all the respondents.  There is limited information on some of the people in this group, as the people who were new respondents did not have same demographic information on them.  The other file contains the statistically sound data (pure sample) that should be used in data analyses.

 

State Reports – See Appendix A

 

State reports are needed by October 31, 2003. They must be sent to Sharron Lennon.

 

 

Signatures:

 

_____________________________________

 

Chairperson/ Date

 

 

 

_____________________________________

 

Administrative Advisor/ Date

 

Appendix A

 

State Reports – NC-222 – 2001-2002

 

Colorado

            Karen Hyllegard worked on two manuscripts, one at Family and Consumer Sciences Research Journal, and one with the Journal of Retailing and Consumer Services.

 

Illinois

            Illinois State University. Julianne Trautman is continuing to work on the project, although she is no longer on faculty at a land grant university. She is an author on two manuscripts in review; one at Family and Consumer Sciences Research Journal, and one with the Journal of Retailing and Consumer Services.

 

            University of Illinois. Hilda Lakner is a co-author on four manuscripts, one of which was published in the Clothing and Textiles Research Journal over the summer. Two of those manuscripts are in review; one at Family and Consumer Sciences Research Journal, and one with the Journal of Retailing and Consumer Services. A MS thesis was completed on a related topic “Persuasion in Internet shopping: Self referencing and exposure time.”  She submitted two papers for presentation based on the project, which were accepted; one for a symposium at the National Institute of Fashion Technology and one for the 7th Asian Textile Conference, in New Delhi. One graduate student is working on related topic. 

 

Iowa

            The final data collection came out of Iowa State University. Two graduate students are pursuing topics related to the project but using different data.  Topics are consumer satisfaction with websites for mass customized children’s apparel and perceived value of and satisfaction with apparel Internet shopping sites varying in lvele of service quality.  Mary Lynn Damhorst is a co-author on all papers based on the survey. One related paper has been accepted by Psychology and Marketing.

 

Minnesota

            Kim Johnson was lead author on a manuscript published this past summer in the Clothing and Textile Research Journal; she was also a co-author with students on two published manuscripts related to the project. Kim is also working on three more manuscripts based on the project. One Master’s student is working on the data for the thesis. A spin-off project was developed that focuses on rural retailers and their ability to compete with big box retailers.

 

Mississippi

            Sherri Worthy has one manuscript accepted based on the project and two more in review. Another related manuscript was also published. A presentation at a national meeting was also made based on project data. Sherri also made two local presentations based on the project.

 

Nebraska

            Scientists from University of Nebraska are working on three manuscripts. One doctoral student is working on the data.

 

North Dakota

            Scientists from North Dakota are working on four manuscripts based on data from the project.

 

Ohio

            Sharron Lennon was a co-author on the manuscript published this past summer in the Clothing and Textile Research Journal and is working on three others. One Ohio State University  Master’s student completed her theses in 2002 “Rural Ohio consumers’ Internet apparel shopping: Innovativeness and perceptions of the Internet and Internet shopping“ and submitted a paper based on that for publication. One doctoral student graduated in 2002, her work examined aspects of online apparel product presentation; that work has been submitted to Psychology and Marketing. Four doctoral students are working on spin-off projects: online visual merchandising of apparel, service quality of online apparel retailers, and visual and verbal online apparel product information. Part of the information in one of these projects was presented in August 2003 at the European International Retailing and Services Sciences conference.

 

South Dakota 

            Nancy Lyons wrote up findings from South Dakota participants and shared with citizens of the state. She is working on two papers based on the project. Nancy wrote a pre-posal that was submitted to the Marketing Science Institute “Identifying components of a desirable shopping site,” but the proposal was not funded. Presentations based on the project were made to several local groups.

 

Tennessee

            Laura Jolly is working on four papers based on the project. In addition, she is working on a spinoff project with a team of other faculty that assesses technology adoption in rural Tennessee communities; in particular they are looking at characteristics of communities, factors that contribute to technology adoption, and the link to community economic development. 

 

Wisconsin

            Cynthia Jasper is a co-author on the manuscript published this past summer in the Clothing and Textiles Research Journal. In addition she is working on three others. In addition, she is a co-author on a paper“Rural consumer use of the internet for search and acquisition of food and travel services” that has been accepted for publication in the Journal of Tourism Management.


Appendix B

NC-222 – Publications List

 

Fritchie, L. F., & Johnson, K.K.P. (2003) Personal selling approaches used in television shopping. Journal

of Fashion Marketing and Management, 7(3), 249-258.

 

Gregory, S., Jasper, C., Worthy, S. L., & Damhorst, M. L. (accepted for publication). Rural consumers use of the Internet for search and acquisition of food and travel services. Journal of Tourism Management.

 

Johnson, K. K. P., Lennon, S., Jasper, C., Damhorst, M., & Lakner, H. (2003). An application of Roger’s innovation theory: Use of the Internet to purchase apparel, food, and home furnishings by small community consumers. Clothing and Textiles Research Journal, 21(4), 185-196.

 

Lee, M., & Johnson, K. K. P.  (2003). Predicting Internet purchasers’ buying frequency. Journal of the

Korean Home Economics Association, 41(5), 59-70.

 

Lokken, S.L., Cross, G., Halbert, L., Lindsey, G., Derby, C., & Stanford, C. (2003, March). Comparing online and non-online shoppers. International Journal of Consumer Studies, 27(2), 126-133. 

 

Yoh, E., Damhorst, M. L., Sapp, S. G., & Laczniak, R. N. (in press). Consumer adoption of the Internet: The case of apparel shopping. Psychology and Marketing.

 

 

 

 

 

 

Completed Dissertations and Theses

 

Ha, Y. (2002).  Rural Ohio consumers’ Internet apparel shopping: Innovativeness and perceptions of the Internet and Internet shopping. M.S. thesis, The Ohio State University, Columbus, OH.

 

Jeon, K. M. (2002). Persuasion in Internet shopping: Self referencing and exposure time. M.S. thesis, University of Illinois at Urbana-Champaign.

 

Park, J. H. (2002). Internet apparel shopping: The effect of product presentation on mood, perceived risk, and purchase intent. PhD dissertation, The Ohio State University, Columbus, OH.